Search Results
MKTG: Customer Relationship Management (Topic)

67,776 Total downloads

Viewing: 1 - 50 of 209 papers

1.

CRM and 4 P’s of Marketing

National Seminar on Customer Relationship Management, 2006
Number of pages: 10 Posted: 31 Jan 2011
Accepted Paper Series
Vivin Consultants
Downloads 4,490
2.

Customer Relationship Management in Indian Banks

Number of pages: 16 Posted: 06 Apr 2009
Working Paper Series
Delhi School of Business and Career Point University
Downloads 3,726
3.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 3,433
4.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,218
5.

Toward Compelling Customer Touchpoint Architecture

Business Horizons, Forthcoming
Number of pages: 19 Posted: 08 Apr 2012 Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads 3,194
6.

Customer Relationship Management Programs and Their Impact on the Financial Performance of Businesses: A Proposed Model

Massey University Commerce Working Paper No. 03.05
Number of pages: 18 Posted: 06 Apr 2004
Working Paper Series
Eindhoven University of Technology (TUE) - Department of Accounting, Finance & Marketing Technical and Massey University - Department of Commerce
Downloads 2,728
7.

Further Thoughts on Crm

ERIM Report Series Reference No. ERS-2002-83-MKT
Number of pages: 33 Posted: 05 Feb 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 2,209
8.

Customer Loyalty in the Airline Industry: Frequent Flyers Programs

Working Paper No. 5, 2003
Number of pages: 33 Posted: 10 Jul 2005
Working Paper Series
University of Insubria
Downloads 2,170
9.

Predicting Customer Lifetime Value in Multi-Service Industries

ERIM Report Series Reference No. ERS-2003-038-MKT
Number of pages: 48 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Downloads 2,111
10.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,698
11.

Effect of Customer Relationship Management on Customer Satisfaction and Loyalty

International Journal of Management (IJM) Volume 6, Issue 5, May (2015), pp. 01-07
Number of pages: 7 Posted: 16 Jun 2015 Last Revised: 16 Jun 2015
Accepted Paper Series
Visvesvaraya National Institute of Technology (VNIT)
Downloads 1,526
12.

Predicting Customer Potential Value: An Application in the Insurance Industry

ERIM Report Series Reference No. ERS-2001-01-MKT
Number of pages: 43 Posted: 26 Aug 2006
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,304
13.

When are Crm Systems Successful? The Perspective of the User and of the Organization

ERIM Report Series Reference No. ERS-2005-048-MKT
Number of pages: 53 Posted: 02 Jan 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,288
14.

Group-Buying: A New Mechanism for Selling through Social Interactions

Management Science, Forthcoming
Number of pages: 47 Posted: 20 Nov 2007 Last Revised: 15 Aug 2011
Accepted Paper Series
Georgia Institute of Technology and University of Florida - Warrington College of Business Administration
Downloads 1,175
15.

Torment Your Customers (They'll Love It)

Harvard Business Review, Vol. 79, No. 9, pp. 82-88, 2001
Number of pages: 8 Posted: 11 Mar 2012
Accepted Paper Series
Ulster University
Downloads 1,089
16.

The Influence of Relationship Marketing Tactics on Customer’s Loyalty in B2C Relationship – The Role of Communication and Personalization

European Journal of Economics, Finance and Administrative Science, No. 31, pp. 49-56, 2011
Number of pages: 8 Posted: 15 Jan 2012 Last Revised: 14 Feb 2012
Accepted Paper Series
Padova University, University of California, Berkeley - Coleman Fung Institute for Engineering Leadership and affiliation not provided to SSRN
Downloads 1,085
17.

Card Loyalty. A New Emerging Issue in Grocery Retailing

SDA Bocconi, Research Division, Working Paper No. 01-42
Number of pages: 27 Posted: 11 Jun 2001
Working Paper Series
SDA Bocconi
Downloads 994
18.

Incorporating Direct Marketing Activity into Latent Attrition Models

Forthcoming in Marketing Science
Number of pages: 50 Posted: 05 Sep 2010 Last Revised: 29 Jan 2013
Accepted Paper Series
McDonough School of Business, Georgetown University and Tilburg University

Multiple version iconThere are 2 versions of this paper

Downloads 978
19.

Determinants of Customer Relationship Management (CRM): A Conceptual Analysis

Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Number of pages: 9 Posted: 09 May 2011
Accepted Paper Series
University of Chittagong, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong
Downloads 763
20.

Social Customer Relationship Management (SCRM): How Connecting Social Analytics to Business Analytics Enhances Customer Care and Loyalty?

International Journal of Business and Social Science, Vol. 3 No. 21, November 2012
Number of pages: 15 Posted: 18 Aug 2015
Accepted Paper Series
National University
Downloads 760
21.

The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment

Tuck School of Business at Dartmouth Working Paper No. 01-02
Number of pages: 54 Posted: 11 Apr 2001
Working Paper Series
Dartmouth College - Tuck School of Business and Dartmouth College - Tuck School of Business
Downloads 718
22.

Strategic Consumers, Revenue Management, and the Design of Loyalty Programs

Georgetown McDonough School of Business Research Paper No. 2606791
Number of pages: 46 Posted: 18 May 2015 Last Revised: 24 Jun 2018
Working Paper Series
Georgetown University - Robert Emmett McDonough School of Business and Smith School of Business - Queen's University
Downloads 702
23.

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Journal of Consumer Research, Vol. 24, March 1998
Number of pages: 32 Posted: 11 Dec 2013
Accepted Paper Series
Boston University
Downloads 687
24.

Making Sense of the Sourcing and Shoring Maze: Various Outsourcing and Offshoring Alternatives

OUTSOURCING AND OFFSHORING IN THE 21ST CENTURY: A SOCIO ECONOMIC PERSPECTIVE, H.S. Kehal & V.P. Singh, eds., pp. 18-53, IGI Publishing, 2006
Number of pages: 37 Posted: 09 Jun 2008 Last Revised: 17 Jun 2012
Accepted Paper Series
University of Texas at El Paso (UTEP)
Downloads 677
25.

Customer Loyalty: Influences on Three Types of Retail Stores’ Shoppers

International Journal of Management and Marketing Research, Vol. 5, No. 1, pp. 1-19
Number of pages: 19 Posted: 05 Jan 2012
Accepted Paper Series
Lynn University, Lynn University, Lynn University and Lynn University
Downloads 664
26.

CRM Implementation: Effectiveness Issues and Insights

Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Naryandas, Girish Ramani, & Rajan Varadarajan. 2006. "CRM Implementation: Effectiveness Issues and Insights" Journal of Service Research, 9(2), November, 184-194.
Number of pages: 11 Posted: 02 Nov 2013
Accepted Paper Series
IBM Corporation, Emory University, IBM Corporation, Rice University, Harvard Business School - Marketing Unit, Drexel University and Texas A&M University - Department of Marketing
Downloads 660
27.

Customer Level Profitability Implications of Satisfaction Programs: A Retailer Satisfaction Field Study

Number of pages: 40 Posted: 24 May 2006
Working Paper Series
Washington University in St. Louis - John M. Olin Business School, Washington University, St. Louis, Stanford Graduate School of Business and Case Western Reserve University
Downloads 611
28.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Working Paper Series
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard Business School, London Business School, Tilburg University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and University of Pennsylvania - The Wharton School
Downloads 610
29.

Effective Brand Community Management: Lessons from Customer Enthusiasts

Number of pages: 22 Posted: 23 Nov 2009
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 571
30.

Integrated Marketing Communication and Promotion

Researchers World, Journal of Arts, Science & Commerce, International Refereed Research Journal, Vol. II, Issue 4,Oct. 2011
Number of pages: 5 Posted: 22 Jan 2014
Accepted Paper Series
The Islamic University of Science and Technology and Independent
Downloads 514
31.

How 'Relationship Marketing' Contributes to Gaining Customer Loyalty to Banking Industry in Sri Lanka?

Asian Journal of Multidimensional Research, Vol. 1, Issue 3, August 2012
Number of pages: 12 Posted: 23 Jan 2014
Accepted Paper Series
University of Jaffna and University of Jaffna
Downloads 470
32.

Managing Customer Relationships: Should Managers Really Focus on the Long Term?

IESE Business School Working Paper No. 560
Number of pages: 37 Posted: 27 Feb 2005
Working Paper Series
Assistant Professor of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 470
33.

First Step in Social Media - Measuring the Influence of Online Management Responses on Customer Satisfaction

Productions and Operations Management, Forthcoming
Number of pages: 40 Posted: 18 Jul 2012
Accepted Paper Series
Arizona State University (ASU) - Department of Information Systems and Harbin Institute of Technology, School of Management
Downloads 468
34.

Changing Perceptions and Changing Behavior in Customer Relationships

ERIM Report Series Reference No. ERS-2001-31-MKT
Number of pages: 27 Posted: 26 Aug 2006
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 456
35.

A Customer Retention Model using Balance Score Card for Small and Medium Enterprises in the Hospitality Industry

Number of pages: 11 Posted: 09 Jul 2013
Working Paper Series
Infosys Technologies Limited and Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)
Downloads 450
36.

The Effect of Relational Constructs on Relationship Performance

ERIM Report Series Reference No. ERS-2000-08-MKT
Number of pages: 58 Posted: 20 Jan 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Department of Econometrics and University of Groningen - Faculty of Economics and Business
Downloads 430
37.

Integrated Marketing Communications: A Customer-Focused Approach in Marketing Modern Businesses

Number of pages: 20 Posted: 10 Oct 2012
Working Paper Series
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 417
38.

Retention Futility: Targeting High-Risk Customers Might Be Ineffective

Columbia Business School Research Paper No. 16-28
Number of pages: 73 Posted: 06 Apr 2016 Last Revised: 07 Jan 2018
Working Paper Series
Harvard Business School
Downloads 409
39.

Latent Topic Modeling of Consumer Reviews: Linking Text Evaluations to Customer Satisfaction and Brands

Number of pages: 40 Posted: 12 Sep 2013
Working Paper Series
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 392
41.

Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Working Paper Series
Harvard Business School, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Downloads 379
42.

The Impact of Mobile Channel Adoption on Customer Omni-Channel Banking Behavior

Number of pages: 41 Posted: 07 Feb 2017 Last Revised: 22 Mar 2017
Working Paper Series
Agency for Science, Technology and Research, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 374
43.

A Study of the Impact of Customer Relationship Management in TNSC Bank, Chennai

Journal of Finance and Bank Management, March, 2014, Vol. 2, No. 1 pp. 72-88
Number of pages: 14 Posted: 16 Jun 2014
Accepted Paper Series
Annamalai University
Downloads 361
44.

Influence of Promotional Tools Offered by Pharmaceutical Industry on Physicians Prescribing Behavior

Number of pages: 19 Posted: 02 May 2012
Working Paper Series
DAV University
Downloads 347
45.

Performance Implications of Sales Strategy: The Moderating Effects of Leadership and Environment

International Journal of Research in Marketing, Forthcoming
Number of pages: 41 Posted: 18 Nov 2009
Accepted Paper Series
Ohio University and Athens University of Economics and Business - Department of Marketing and Communication
Downloads 343
46.

Application of Service Oriented Architecture (SOA) in Implementing a CRM Process: A Conceptual Approach

RESEARCH AND HIGHER EDUCATION IN COMPUTER SCIENCE AND INFORMATION TECHNOLOGY, pp. 148-152, S.S. Sau, A.D. Gupta, eds., Kolkata, 2012
Number of pages: 6 Posted: 06 Mar 2012 Last Revised: 04 Jun 2012
Accepted Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management and Bengal School Of Technology
Downloads 341
47.

Allocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits

Journal of Research in Marketing, Vol. 2 (1), 106-112
Number of pages: 7 Posted: 06 Mar 2014 Last Revised: 11 Sep 2014
Accepted Paper Series
Center for Customer Management, Rice University and University of Missouri at Columbia - Department of Marketing
Downloads 340
48.

Comparison between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value

Romanian international volume name: Turismul rural românesc în contextul dezvoltării durabile. Volume number: Volume XIII. Coordinators: I. Moraru, I. Talabă, A. Haller, D. Ungureanu, 2011. ISSN/ISBN: 978-973-702-858-7, p.122-131 ,
Number of pages: 8 Posted: 18 Feb 2013
Accepted Paper Series
Alexandru Ioan Cuza University
Downloads 323
49.

Social Media and Consumer Engagement: A Review and Research Agenda

Journal of Research in Interactive Marketing, Vol. 10(4), p. 268-287, 2016
Number of pages: 34 Posted: 21 Nov 2016
Accepted Paper Series
University of Wisconsin-Whitewater, University of Wisconsin - Whitewater and Northwestern University - Integrated Marketing Communications Program
Downloads 322
50.

Service Recovery Strategies and Customer Loyalty in Selected Hotels in Lagos State, Nigeria

Net Journal of Business Management, Vol. 4(1), pp. 1-8, May 2016
Number of pages: 8 Posted: 16 May 2016 Last Revised: 20 May 2016
Accepted Paper Series
The Federal Polytechnic Ilaro
Downloads 309