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MKTG: Marketing Other (Topic)

48,685 Total downloads

Viewing: 1 - 50 of 220 papers

1.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,363
2.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,217
3.

Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Journal of Marketing, Vol. 70, No. 3, pp. 74-89, 2006
Number of pages: 49 Posted: 26 Oct 2011 Last Revised: 08 Feb 2012
Accepted Paper Series
University of Arizona
Downloads 2,780
4.

Measuring the Effect of Queues on Customer Purchases

Columbia Business School Research Paper No. 12/23
Number of pages: 41 Posted: 26 May 2011 Last Revised: 15 Dec 2012
Working Paper Series
Columbia University - Columbia Business School, Universidad de Chile, Columbia University - Columbia Business School - Decision Risk and Operations and SCOPIX
Downloads 1,483
5.

Evaluating Direct Marketing Campaigns: Recent Findings and Future Research Topics

ERIM Report Series Reference No. ERS-2002-26-MKT
Number of pages: 46 Posted: 20 Feb 2003
Working Paper Series
Social and Cultural Planning Office, Erasmus University Rotterdam (EUR) - Department of Econometrics and University of Amsterdam - Academy for Economic Studies
Downloads 1,348
6.

Crowdsourcing and Individual Creativity Over Time: The Detrimental Effects of Past Success

Number of pages: 36 Posted: 30 Aug 2010
Working Paper Series
University of North Carolina Kenan-Flagler Business School
Downloads 1,192
7.

Digital Marketing Communication

Symphonya: Emerging Issues in Management, No. 2, 2006, pp. 41-61
Number of pages: 21 Posted: 12 Feb 2013
Accepted Paper Series
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 942
8.

Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases

Journal of Marketing Research, Vol. XLIII, pp. 212-223, May 2006
Number of pages: 12 Posted: 04 Dec 2006 Last Revised: 29 Jan 2008
Accepted Paper Series
London Business School and University of Frankfurt - Department of Marketing
Downloads 909
9.

Game Theory as a Marketing Tool: Uses and Limitations

Gandolfo Dominici/ Elixir Marketing, Vol. 36, pp. 3524-3528, 2011
Number of pages: 5 Posted: 20 Nov 2011 Last Revised: 27 Apr 2012
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 822
10.

The Impact of a Radical Innovation on Business Models: Incremental Adjustments or Big Bang?

Number of pages: 22 Posted: 28 Apr 2012
Working Paper Series
Telecom ParisTech, Telecom Paris Tech and Université Paris 13
Downloads 756
11.

Postmodern Marketing?

European Journal of Marketing, Vol 27, No 4, pp. 19-34, 1993
Number of pages: 16 Posted: 11 Mar 2012
Accepted Paper Series
Ulster University
Downloads 746
12.

The Effect of Weather on Consumer Spending

Journal of Retailing and Consumer Services, Forthcoming
Number of pages: 39 Posted: 13 Aug 2010
Accepted Paper Series
University of Alberta - Department of Marketing, Business Economics & Law, University of Western Ontario - Richard Ivey School of Business, Independent and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 734
13.

The Michelle Markup: The First Lady’s Impact on Stock Prices of Fashion Companies

Number of pages: 41 Posted: 29 Apr 2010 Last Revised: 01 Dec 2011
Working Paper Series
New York University (NYU) - Stern School of Business
Downloads 730
14.

Scalable Price Targeting

Number of pages: 47 Posted: 26 Jun 2017 Last Revised: 27 Aug 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 675
15.

Pseudo-Social Network Targeting from Consumer Transaction Data

NYU Working Paper No. CEDER-11-05
Number of pages: 31 Posted: 28 Sep 2011
Working Paper Series
University of Antwerp and New York University
Downloads 643
16.

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

Number of pages: 39 Posted: 23 Nov 2009
Working Paper Series
University of Zurich, Rice University, Rice University - Jesse H. Jones Graduate School of Business and Rice University - Jones Graduate School of Management
Downloads 643
17.

Accounting for Marketing Activities: Implications for Marketing Research and Practice

Number of pages: 50 Posted: 25 Feb 2011 Last Revised: 14 Aug 2011
Working Paper Series
University of Washington and Columbia University - Columbia Business School
Downloads 592
18.

Service Quality, Tourist Satisfaction and Future Behavioral Intentions on Culture Heritage Tourism: An Empirical Study of Domestic Local Tourist at Borobudur Temple

The 3rd International Conference on Business, Economics and Tourism Management, Vol. 50, pp.89-97, 2012
Number of pages: 9 Posted: 18 Apr 2013
Working Paper Series
MHMK - University for Media and Communication, Berlin
Downloads 587
19.

Why this Kolaveri Di: Maddening Phenomenon of Earworm

Number of pages: 5 Posted: 08 Dec 2011
Working Paper Series
Goa Institute of Management, Goa
Downloads 565
20.

Learning from Experience, Simply

Marketing Science, Forthcoming
Number of pages: 87 Posted: 24 May 2012 Last Revised: 08 Jan 2015
Accepted Paper Series
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 478
21.

Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and Trustworthiness?

Management Science, Articles in Advance, pp 1-20, 2017
Number of pages: 20 Posted: 19 Feb 2015 Last Revised: 14 Oct 2017
Accepted Paper Series
Jindal School of Management - The University of Texas at Dallas, University of Texas at Dallas - Naveen Jindal School of Management and California State University, Long Beach
Downloads 464
22.

Empirical Testing of Reference Price Effect of Buy Now Prices in Internet Auctions

Journal of Retailing, Forthcoming
Number of pages: 35 Posted: 15 Apr 2005 Last Revised: 25 Feb 2015
Accepted Paper Series
University of Alberta - Department of Marketing, Business Economics & Law, McGill University - Desautels Faculty of Management and Monash University
Downloads 453
23.

Strategic R&D Investment Decisions in the Pharmaceutical Industry

Number of pages: 58 Posted: 30 Aug 2015 Last Revised: 08 Dec 2018
Working Paper Series
University of Chicago - Booth School of Business
Downloads 448
24.

The Use and Value of Social Information in Selective Selling of Exclusive Products

Chicago Booth Research Paper No. 16-08
Number of pages: 54 Posted: 29 Mar 2016 Last Revised: 23 Jan 2019
Working Paper Series
HEC Paris, Cornell SC Johnson College of Business and Cornell Tech
Downloads 437
25.

Do Organic Results Help or Hurt Sponsored Search Performance?

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith (2015) Do Organic Results Help or Hurt Sponsored Search Performance?, Information Systems Research 26(4):695-713, DOI 10.1287/isre.2015.0593
Number of pages: 42 Posted: 23 Jan 2012 Last Revised: 25 Jan 2016
Accepted Paper Series
University of Texas at Austin - Red McCombs School of Business, University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 435
26.

The Challenge of Co-Creation: Corporate Blogs and Collaborative Product Innovation

Number of pages: 18 Posted: 16 May 2011
Working Paper Series
University of Basilicata and affiliation not provided to SSRN
Downloads 432
27.

A Review of Marketing-Operations Interface Models: From Co-Existence to Coordination and Collaboration

Number of pages: 40 Posted: 12 Mar 2010
Working Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 424
28.

Privacy and Advertising Mail

Berkeley Center for Law & Technology Research Paper
Number of pages: 25 Posted: 04 Dec 2012
Working Paper Series
University of California, Berkeley - School of Information, University of California, Berkeley - School of Law and University of California, Berkeley - School of Law
Downloads 417
29.

The Global Warming Alarm: Forecasts from the Structured Analogies Method

Number of pages: 12 Posted: 09 Aug 2010 Last Revised: 15 Aug 2015
Working Paper Series
University of South Australia - UniSA Business School and University of Pennsylvania - Marketing Department
Downloads 413
30.

Profiling Corporate Imagery: A Sustainability Perspective

Judge Institute of Management Working Paper No. 15/2002
Number of pages: 38 Posted: 22 May 2003
Working Paper Series
University of Cambridge - Judge Business School
Downloads 403
31.

The Growing Role of Front-of-Pack Nutrition Profile Labeling: A Consumer Perspective on Key Issues and Controversies

Critical Reviews in Food Science and Nutrition, Forthcoming
Number of pages: 23 Posted: 28 Dec 2011
Accepted Paper Series
Wageningen UR and Wageningen UR
Downloads 399
32.

Information and Inventory in Distribution Channels

Number of pages: 39 Posted: 04 May 2006
Working Paper Series
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Case Western Reserve University
Downloads 381
33.

Marketing Capabilities Development in Small and Medium Enterprises: Implications for Performance

Journal of CENTRUM Cathedra: The Business and Economics Research Journal, Vol. 5, Issue 1, pp. 24-42, 2012
Number of pages: 19 Posted: 10 Mar 2012 Last Revised: 31 Oct 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 370
34.

Recycling Postmodern Marketing

Marketing Review, Vol. 6, No. 3, pp. 211-230, 2006
Number of pages: 21 Posted: 11 Mar 2012
Accepted Paper Series
Ulster University
Downloads 369
35.

Vertical Information Sharing in Distribution Channels

Number of pages: 53 Posted: 24 May 2006
Working Paper Series
Case Western Reserve University and Washington University in St. Louis - John M. Olin Business School
Downloads 366
36.

Freedom of Contract in an Augmented Reality: The Case of Consumer Contracts

UCLA Law Review, 2012, U of Colorado Law Legal Studies Research Paper No. 11-14
Number of pages: 55 Posted: 29 Aug 2011
Accepted Paper Series
University of Colorado Law School
Downloads 364
37.

Customer Lifetime Value (CLV) Estimation – Case Study

Romanian name of international volume: Progrese în teoria deciziilor economice în condiţii de risc şi incertitudine. Volume number: Volume XVII. Coordinators:I. Talabă, G. Tacu, T. Păduraru, R. Rachieru, ISSN/ISBN: 978-973-702-948-5, p.75-81,
Number of pages: 8 Posted: 18 Feb 2013
Accepted Paper Series
Alexandru Ioan Cuza University
Downloads 358
38.

No Tale, No Sale: A Novel Approach to Marketing Communication

The Marketing Review, Vol. 5, No. 4, pp. 315-328, Winter 2005
Number of pages: 14 Posted: 10 Feb 2012
Accepted Paper Series
University of Liverpool and Ulster University
Downloads 356
39.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 352
40.

Market and Marketing Efficiency of Vegetable Trading in the Coimbatore District of Tamil Nadu: An Economic Analysis

Golden Research Thoughts, Vol 2, Issue 10, April 2013
Number of pages: 11 Posted: 10 Apr 2013
Accepted Paper Series
Dept. of Agrl. Econ., Junagadh Agricultural University, Tamil Nadu Agricultural University - Department of Agricultural Economics, Department of Agricultural Extension- IIAT, Tamil Nadu Agricultural University, Tamil Nadu Agricultural University - Dept. of Agricultural ECONOMICS and Tamil Nadu Agricultural University - Department of Agricultural Economics
Downloads 350
41.

E-Business Model: A Content Based Taxonomy of Literature

International Journal of Management and Administrative Sciences, 1(7): 10-20, April 2012
Number of pages: 11 Posted: 12 May 2012 Last Revised: 10 Jun 2012
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 333
42.

Ambush Marketing: Examining the Development of an Event Organizer Right of Association

In: Lee, Nari / et al. (ed.): Intellectual Property, Unfair Competition and Publicity – Convergences and Development (EIPIN Series). Cheltenham, UK / Northampton, MA, Edward Elgar, 2014, pp. 165 - 188. , Max Planck Institute for Intellectual Property & Competition Law Research Paper No. 11-19,
Number of pages: 23 Posted: 09 Dec 2011 Last Revised: 13 Oct 2014
Accepted Paper Series
Max Planck Institute for Innovation and Competition
Downloads 331
43.

What’s a Movie Worth? Determining the Monetary Value of Motion Pictures’ TV Rights

Number of pages: 51 Posted: 05 Mar 2012
Working Paper Series
University of Muenster, Texas Christian University and Unity Media Group
Downloads 322
44.

Cost-per-Impression Pricing for Display Advertising

Operations Research, Forthcoming
Number of pages: 75 Posted: 18 Nov 2013 Last Revised: 03 Aug 2017
Accepted Paper Series
London Business School and Santa Clara University - Leavey School of Business
Downloads 318
45.

Insights about Integrated Marketing Communication in Small- and Medium-Sized Italian Enterprises

Business Systems Review, Vol 2. Issue 1. pp. 80-98, 2013
Number of pages: 19 Posted: 25 Jun 2013
Accepted Paper Series
IULM University
Downloads 317
46.

The Influence of Bite-Size on Quantity of Food Consumed: A Field Study

Journal of Consumer Research, Forthcoming
Number of pages: 17 Posted: 25 Apr 2011
Accepted Paper Series
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 292
47.

Organizational Structure and the Limits of Knowledge Sharing: Incentive Conflict and Agency in Car Leasing

Number of pages: 33 Posted: 19 Mar 2010 Last Revised: 03 Oct 2011
Working Paper Series
Washington University, Saint Louis - John M. Olin School of Business
Downloads 290
48.

The Structure of Sustainability Research in Marketing, 1958-2008: A Basis for Future Research Opportunities

Journal of the Academy of Marketing Science, Vol. 39, No. 1, Forthcoming
Number of pages: 46 Posted: 14 Sep 2010
Working Paper Series
University of Tulsa, University of Mississippi - School of Business Administration and University of Colorado at Colorado Springs
Downloads 283
49.

Information Disclosure as a Matching Mechanism: Theory and Evidence from a Field Experiment

Number of pages: 40 Posted: 08 Jul 2011
Working Paper Series
University of California, Berkeley - Haas School of Business and Northwestern University - Kellogg School of Management
Downloads 282
50.

Endogenous Versus Exogenous Shocks in Complex Networks: An Empirical Test Using Book Sale Rankings

Physical Review Letters, Vol. 93, 2004
Number of pages: 5 Posted: 18 Nov 2003 Last Revised: 02 Apr 2011
Accepted Paper Series
ETH Zürich - Department of Management, Technology, and Economics (D-MTEC), affiliation not provided to SSRN, University of Washington - Department of Finance and Business Economics and Université de Nice Sophia Antipolis - Laboratoire de Physique de la Matiere Condensee (LPMC)
Downloads 275