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MKTG: Marketing Strategy (Topic)

74,360 Total downloads

Viewing: 1 - 50 of 255 papers

1.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,705
2.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,288
3.

Blue Ocean Versus Competitive Strategy: Theory and Evidence

ERIM Report Series Reference No. ERS-2009-030-ORG
Number of pages: 28 Posted: 16 Mar 2012
Working Paper Series
Cranfield University - School of Management, Max Planck Society for the Advancement of the Sciences - Max Planck Institute for Economics and Erasmus University Rotterdam (EUR) - Centre for Advanced Small Business Economics (CASBEC)
Downloads 4,368
4.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 2,917
5.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,847
6.

Competitive Strategies for Brick-and-Mortar Stores to Counter 'Showrooming'

Management Science, Forthcoming
Number of pages: 47 Posted: 15 Jan 2013 Last Revised: 10 Feb 2017
Accepted Paper Series
University of Texas at Dallas, Temple University - Department of Marketing and Supply Chain Management and University of Pennsylvania - Marketing Department
Downloads 1,726
7.

The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining

Yale SOM Working Paper No. ES-04
Number of pages: 42 Posted: 01 Aug 2000
Working Paper Series
Yale School of Management and University of California, Berkeley - Marketing Group

Multiple version iconThere are 2 versions of this paper

Downloads 1,546
8.

Logistics-Production, Logistics-Marketing and External Integration: Their Impact on Performance

Economics and Business Working Paper No. 657
Number of pages: 20 Posted: 15 Oct 2003
Working Paper Series
ESADE University Faculties - Department of Operations and Innovation Management and Universitat Pompeu Fabra
Downloads 1,312
9.

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Number of pages: 55 Posted: 08 Nov 2009 Last Revised: 22 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Binghamton University and University of Florida - Warrington College of Business Administration
Downloads 1,257
10.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Accepted Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,249
11.

Group-Buying: A New Mechanism for Selling through Social Interactions

Management Science, Forthcoming
Number of pages: 47 Posted: 20 Nov 2007 Last Revised: 15 Aug 2011
Accepted Paper Series
Georgia Institute of Technology and University of Florida - Warrington College of Business Administration
Downloads 1,175
12.

Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers: Analytical Model and Empirical Analysis

Number of pages: 42 Posted: 13 Nov 2002
Working Paper Series
Independent, Texas A&M University - Department of Marketing and University of Texas at Dallas
Downloads 1,030
13.

Econometric Analysis of the Market Share Attraction Model

ERIM Report Series Reference No. ERS-2001-25-MKT
Number of pages: 35 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,014
14.

Piracy of Digital Products: A Critical Review of the Theoretical Literature

School of Business Administration Working Paper No. 42/2006
Number of pages: 43 Posted: 22 Mar 2006
Working Paper Series
University of Mannheim - Department of Economics and Telecom ParisTech
Downloads 1,013
15.

Social Media and Its Application in Business Marketing

Number of pages: 26 Posted: 27 May 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 870
16.

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Harvard Business School Marketing Unit Working Paper No. 13-066
Number of pages: 44 Posted: 19 Oct 2009 Last Revised: 14 Aug 2013
Working Paper Series
Harvard Business School - Marketing Unit, University of Virginia - Darden Graduate School of Business and Yale School of Management
Downloads 840
17.

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass-Through

Review of Marketing Science WP No. 317
Number of pages: 41 Posted: 07 May 2002
Working Paper Series
University of Texas at Dallas - Department of Marketing, University of Chicago - Marketing Management and University of Chicago - Marketing Management
Downloads 816
18.

The Economics of Luxury Goods: Utility Based on Exclusivity

Number of pages: 26 Posted: 19 Sep 2011
Working Paper Series
University of Antwerp and RBB Economics
Downloads 807
19.

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

UNC Kenan-Flagler Research Paper No. 2012-5
Number of pages: 33 Posted: 04 Jan 2012 Last Revised: 19 Jun 2014
Working Paper Series
University of North Carolina Kenan-Flagler Business School
Downloads 803
20.

The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment

Tuck School of Business at Dartmouth Working Paper No. 01-02
Number of pages: 54 Posted: 11 Apr 2001
Working Paper Series
Dartmouth College - Tuck School of Business and Dartmouth College - Tuck School of Business
Downloads 714
21.

Strategic Consumers, Revenue Management, and the Design of Loyalty Programs

Georgetown McDonough School of Business Research Paper No. 2606791
Number of pages: 46 Posted: 18 May 2015 Last Revised: 24 Jun 2018
Working Paper Series
Georgetown University - Robert Emmett McDonough School of Business and Smith School of Business - Queen's University
Downloads 696
22.

Network Effects, Nonlinear Pricing and Entry Deterrence

NYU Center for Digital Economy Research Working Paper No. IS-03-01
Number of pages: 44 Posted: 26 Feb 2003
Working Paper Series
New York University (NYU): Stern School of Business and Center for Data Science

Multiple version iconThere are 2 versions of this paper

Downloads 695
23.

Competing in Markets with Digital Convergence

Stern School of Business Working Paper No. EC-04-12
Number of pages: 38 Posted: 15 Jun 2004
Working Paper Series
University of Rochester - Simon Business School and New York University (NYU): Stern School of Business and Center for Data Science
Downloads 663
24.

Personalized Pricing and Quality Differentiation

Carnegie Mellon U, GSIA Working Paper No. 2002-E7
Number of pages: 39 Posted: 12 Jun 2002
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, University of California, Irvine - Information Systems Area, Stephen M. Ross School of Business, University of Michigan and Carnegie Mellon University - David A. Tepper School of Business
Downloads 659
25.

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Number of pages: 39 Posted: 09 Nov 2000
Working Paper Series
University of North Carolina Kenan-Flagler Business School and London Business School

Multiple version iconThere are 2 versions of this paper

Downloads 657
26.

Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products

Review of Marketing Science Journal WP No. 424
Number of pages: 47 Posted: 05 May 2002
Working Paper Series
University of Houston - C.T. Bauer College of Business and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 656
27.

An Analysis of the Impact of Social Factors on Purchase Behavior

Review of Marketing Science Working Paper
Number of pages: 46 Posted: 05 Dec 2002
Working Paper Series
Duke University - Fuqua School of Business and University of Texas at Dallas
Downloads 650
28.

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

Number of pages: 39 Posted: 23 Nov 2009
Working Paper Series
University of Zurich, Rice University, Rice University - Jesse H. Jones Graduate School of Business and Rice University - Jones Graduate School of Management
Downloads 643
29.

Evolving Viral Marketing Strategies

GECCO 2010, Portland, Oregon, USA, July 7-11, 2010 , Robert H. Smith School Research Paper No. RHS 06-133
Number of pages: 9 Posted: 21 May 2011
Accepted Paper Series
Northwestern University - Northwestern Institute for Complex Systems (NICO), North Carolina State University and Northwestern University - Northwestern Institute for Complex Systems (NICO)
Downloads 566
30.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Working Paper Series
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 562
31.

Strategic Demarketing

MIT Sloan Research Paper No. 4814-10
Number of pages: 52 Posted: 18 May 2010 Last Revised: 08 Jan 2018
Working Paper Series
University of Rochester - Simon Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 534
32.

Branding a Merger: Implications for Merger Valuation and Future Performance

Number of pages: 51 Posted: 11 Feb 2011 Last Revised: 31 Mar 2019
Working Paper Series
University of North Carolina - Chapel Hill, Type 2 Consulting, University of Washington and University of Washington
Downloads 501
33.

Marketing Cooperatives and Financial Structure

ERIM Report Series Reference No. ERS-2000-09-ORG
Number of pages: 19 Posted: 03 Feb 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Wageningen University
Downloads 465
34.

There’s No 'I' in 'Team': Estimating NBA Players’ Offensive Production

Number of pages: 45 Posted: 18 Jun 2011 Last Revised: 14 Aug 2014
Working Paper Series
University of British Columbia (UBC) - Sauder School of Business, Northwestern University - Department of Marketing and University of California, San Diego (UCSD) - Rady School of Management
Downloads 457
35.

Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers

Marketing Science, Forthcoming
Number of pages: 51 Posted: 20 May 2012 Last Revised: 18 Apr 2017
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 441
36.

Under the Same Roof: Value of Shared Living in Airbnb

Number of pages: 37 Posted: 10 Mar 2018 Last Revised: 11 Feb 2019
Working Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of Toronto - Rotman School of Management
Downloads 429
37.

Price Advertising by Manufacturers and Dealers

Forthcoming, Management Science
Number of pages: 40 Posted: 08 Feb 2011 Last Revised: 29 Aug 2014
Working Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Marketing Department and University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Downloads 421
38.

Bundles in the Pharmaceutical Industry: A Case Study of Pediatric Vaccines

Number of pages: 62 Posted: 11 Aug 2011 Last Revised: 01 Oct 2011
Working Paper Series
Econ One Research and Econ One
Downloads 417
39.

Retention Futility: Targeting High-Risk Customers Might Be Ineffective

Columbia Business School Research Paper No. 16-28
Number of pages: 73 Posted: 06 Apr 2016 Last Revised: 07 Jan 2018
Working Paper Series
Harvard Business School
Downloads 408
40.

Cooperative Search Advertising

Marketing Science (2019), MIT Sloan Research Paper No. 5176-16
Number of pages: 73 Posted: 12 Sep 2016 Last Revised: 02 Jun 2019
Working Paper Series
affiliation not provided to SSRN and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 407
41.

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

Management Science, Forthcoming.
Number of pages: 42 Posted: 09 Apr 2016 Last Revised: 24 Sep 2016
Accepted Paper Series
Carnegie Mellon University, University of Pennsylvania - Marketing Department and Northeastern University - D'Amore-McKim School of Business
Downloads 395
42.

Does Service Bundling Reduce Churn?

Number of pages: 54 Posted: 30 Nov 2011 Last Revised: 13 May 2014
Working Paper Series
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy and Harvard University - Technology & Operations Management Unit

Multiple version iconThere are 3 versions of this paper

Downloads 389
43.

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Journal of Marketing, 2013 Forthcoming , UNC Kenan-Flagler Research Paper No. 2013-23
Number of pages: 50 Posted: 25 Oct 2012 Last Revised: 11 Sep 2013
Accepted Paper Series
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and University of South Carolina - Department of Marketing
Downloads 389
44.

Making Money by Giving It for Free: Radiohead's Pre-Release Strategy for In Rainbows

Number of pages: 33 Posted: 23 Jun 2013 Last Revised: 05 Jun 2014
Working Paper Series
Telecom ParisTech, Harvard University - Harvard Kennedy School (HKS) and Yonsei University
Downloads 382
45.

Information and Inventory in Distribution Channels

Number of pages: 39 Posted: 04 May 2006
Working Paper Series
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Case Western Reserve University
Downloads 381
46.

The Impact of Internet Referral Services on a Supply Chain

Information Systems Research, Forthcoming
Number of pages: 48 Posted: 27 Jan 2003
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Stephen M. Ross School of Business, University of Michigan
Downloads 369
47.

Vertical Information Sharing in Distribution Channels

Number of pages: 53 Posted: 24 May 2006
Working Paper Series
Case Western Reserve University and Washington University in St. Louis - John M. Olin Business School
Downloads 366
48.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Number of pages: 55 Posted: 07 Oct 2016 Last Revised: 15 Nov 2016
Working Paper Series
University of Pennsylvania - The Wharton School, University of Pennsylvania and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 345
49.

Multi-Channel Attribution: The Blind Spot of Online Advertising

Number of pages: 58 Posted: 28 Apr 2017
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 345
50.

Forecasting Market Share in the US Pharmaceutical Market

Nature Reviews Drug Discovery. 2015. Vol. 14, No. 9: 594-595
Number of pages: 19 Posted: 18 Apr 2016
Accepted Paper Series
Novartis International AG and Duke University - Fuqua School of Business
Downloads 344