Search Results
MKTG: Measurement & Data Analysis (Topic)

82,581 Total downloads

Viewing: 1 - 50 of 258 papers

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 6,085
2.

p-Hacking and False Discovery in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 12 Dec 2018
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 5,455
3.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,339
4.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,308
5.

Consumer Decision-Making at an Internet Shopbot

MIT Sloan School of Management Working Paper No. 4206-01
Number of pages: 33 Posted: 19 Nov 2001
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,070
7.

A New Account of Personalization and Effective Communication

Number of pages: 65 Posted: 08 Oct 2001
Working Paper Series
Federal Communications Commission
Downloads 1,582
8.

An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

Contemporary Economics, Vol. 6, No. 3, pp. 76-86, 2012
Number of pages: 12 Posted: 24 Nov 2012
Accepted Paper Series
University of Basrah, University of Szczecin and University of Szczecin
Downloads 1,516
9.

Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games

Rotman School of Management Working Paper No. 2189871
Number of pages: 51 Posted: 16 Dec 2012 Last Revised: 02 Jul 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Johns Hopkins University - Carey Business School
Downloads 1,508
10.

Measuring the Effect of Queues on Customer Purchases

Columbia Business School Research Paper No. 12/23
Number of pages: 41 Posted: 26 May 2011 Last Revised: 15 Dec 2012
Working Paper Series
Columbia University - Columbia Business School, Universidad de Chile, Columbia University - Columbia Business School - Decision Risk and Operations and SCOPIX
Downloads 1,483
11.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
Working Paper Series
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,336
12.

Investigating New Product Diffusion Across Products and Countries

Yale SOM Working Paper No. MK-06
Number of pages: 45 Posted: 31 Oct 2001
Working Paper Series
State University of New York at Buffalo - School of Management, Yale School of Management and University of Rochester - Simon Business School
Downloads 1,318
13.

From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data

Number of pages: 48 Posted: 08 Jan 2009 Last Revised: 04 Apr 2012
Working Paper Series
University of Texas at Dallas, University of Pennsylvania - Marketing Department and University of South Florida - College of Business Administration
Downloads 1,271
14.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Accepted Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,250
16.

Two-Lines: A Valid Alternative to the Invalid Testing of U-Shaped Relationships with Quadratic Regressions

Advances in Methods and Practice in Psychological Science (AMPPS) Forthcoming
Number of pages: 32 Posted: 22 Aug 2017 Last Revised: 25 Oct 2018
Accepted Paper Series
Ramon Llull University - ESADE Business School
Downloads 1,216
17.

Forecasting Methods (Spanish Version)

Number of pages: 29 Posted: 23 Feb 2006
Working Paper Series
Grupo Consultor CAV Capital Advisory & Valuation
Downloads 1,200
18.

Basic Concepts in Statistics (Spanish Version)

Number of pages: 49 Posted: 23 Feb 2006
Working Paper Series
Grupo Consultor CAV Capital Advisory & Valuation
Downloads 1,194
19.

Modeling Consumer Learning from Online Product Reviews

Forthcoming, Marketing Science
Number of pages: 46 Posted: 09 May 2011 Last Revised: 10 Sep 2014
Accepted Paper Series
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

Multiple version iconThere are 2 versions of this paper

Downloads 1,060
20.

Posterior-Hacking: Selective Reporting Invalidates Bayesian Results Also

Number of pages: 10 Posted: 03 Jan 2014
Working Paper Series
Ramon Llull University - ESADE Business School
Downloads 1,036
21.

The Use of Partial Least Squares Path Modeling in International Marketing

Advances in International Marketing (AIM), Vol. 20, pp. 277-320, 2009
Number of pages: 43 Posted: 17 Nov 2012 Last Revised: 19 Nov 2012
Accepted Paper Series
Institute for Management Research, Radboud University Nijmegen, Hamburg University of Technology (TUHH) and The University of Manchester
Downloads 1,035
22.

Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers: Analytical Model and Empirical Analysis

Number of pages: 42 Posted: 13 Nov 2002
Working Paper Series
Independent, Texas A&M University - Department of Marketing and University of Texas at Dallas
Downloads 1,030
23.

Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data

Number of pages: 38 Posted: 14 Nov 2010 Last Revised: 22 Dec 2013
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 1,011
24.

Marketing Activity, Blogging and Sales

Number of pages: 44 Posted: 14 Oct 2009 Last Revised: 30 Jun 2011
Working Paper Series
Dentsu Innovation Institute and University of Michigan, Stephen M. Ross School of Business
Downloads 1,010
25.

Persuasion Bias, Social Influence, and Uni-Dimensional Opinions

MIT Sloan Working Paper No. 4339-01; Stanford University Graduate School of Business Research Paper No. 1719
Number of pages: 56 Posted: 11 Dec 2001
Working Paper Series
Stanford Graduate School of Business, Stanford Graduate School of Business and London School of Economics
Downloads 1,007
26.

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content

Number of pages: 60 Posted: 02 Jun 2011 Last Revised: 30 Nov 2011
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 904
27.

Do Promotions Benefit Manufacturers, Retailers or Both?

ERIM Report Series Reference No. ERS-2002-21-MKT
Number of pages: 49 Posted: 20 Feb 2003
Working Paper Series
Boston University - Questrom School of Business, Ozyegin University, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 904
28.

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Harvard Business School Marketing Unit Working Paper No. 13-066
Number of pages: 44 Posted: 19 Oct 2009 Last Revised: 14 Aug 2013
Working Paper Series
Harvard Business School - Marketing Unit, University of Virginia - Darden Graduate School of Business and Yale School of Management
Downloads 841
29.

Basic Concepts in Probability (Spanish Version)

Number of pages: 28 Posted: 23 Feb 2006
Working Paper Series
Grupo Consultor CAV Capital Advisory & Valuation
Downloads 785
30.

Volumetric Conjoint Analysis

Number of pages: 29 Posted: 02 Jun 2004
Working Paper Series
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 697
31.

Bayesian Estimation of a Dynamic Model of Two-Sided Markets: Application to the U.S. Video Game Industry

Number of pages: 36 Posted: 19 Oct 2012 Last Revised: 30 Dec 2017
Working Paper Series
Stony Brook University
Downloads 650
32.

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan School Working Paper No. 4276-03
Number of pages: 39 Posted: 28 Jan 2003
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 638
33.

Formative Versus Reflective Measurement for Multidimensional Constructs

Number of pages: 24 Posted: 15 Feb 2012 Last Revised: 05 Dec 2012
Working Paper Series
ALBA Graduate Business School,The American College of Greece and Leeds University Business School
Downloads 634
34.

Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

MIS Quarterly (Forthcoming)
Number of pages: 75 Posted: 04 Mar 2014 Last Revised: 10 May 2018
Accepted Paper Series
Temple University - Department of Management Information Systems, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 623
35.

The Value of Measuring Customer Satisfaction

Ross School of Business Paper No. 1283
Number of pages: 53 Posted: 16 Jul 2015 Last Revised: 14 Jan 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Students, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 621
36.

The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context

UNSW School of Marketing Working Paper No. 02/4
Number of pages: 60 Posted: 02 Oct 2003
Working Paper Series
UNSW Australia Business School, School of Marketing and Dangar Research Group Pty Ltd.
Downloads 613
37.

Research Use of the IRI Marketing Data Set: Bibliography

Number of pages: 323 Posted: 30 Oct 2013 Last Revised: 29 Dec 2017
Working Paper Series
Dominican University
Downloads 610
38.

Forecasting for Marketing

QUANTITATIVE METHODS IN MARKETING, Second Edition, G. J. Hooley and M. K. Hussey. eds., London: International Thompson Business Press, pp. 92-119, 1999
Number of pages: 20 Posted: 07 Feb 2005 Last Revised: 01 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Auckland - Department of Marketing
Downloads 565
39.

How Global are Global Brands? An Empirical Brand Equity Analysis

Pforzheim University Working Paper No. 136
Number of pages: 69 Posted: 19 Feb 2010
Working Paper Series
Pforzheim University of Applied Sciences, affiliation not provided to SSRN, Tecnologico de Monterrey and Pforzheim University of Applied Sciences
Downloads 565
40.

Influentials, Imitables or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks

Forthcoming, Journal of Management Information Systems
Number of pages: 40 Posted: 14 Jan 2012 Last Revised: 22 Mar 2016
Accepted Paper Series
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, University of Texas at Dallas and University of Washington - Michael G. Foster School of Business
Downloads 560
41.

Estimating SEM with Ordinal Data and Scale Usage Heterogeneity

Number of pages: 32 Posted: 11 Nov 2010
Working Paper Series
Ohio State University (OSU) - Fisher College of Business and Catholic University of Eichstätt-Ingolstadt
Downloads 527
42.

The Econometrics of the Bass Diffusion Model

ERIM Report Series Reference No. ERS-2002-66-MKT
Number of pages: 42 Posted: 17 Feb 2003
Working Paper Series
Amsterdam School of Economics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 523
43.

Exploring the Role of Marketing Metrics for Top Management: Towards a Research Agenda

Number of pages: 16 Posted: 13 Dec 2010 Last Revised: 30 Jan 2011
Working Paper Series
University of Dublin - Trinity College and Trinity College Dublin - The University of Dublin
Downloads 514
44.

A Partial-Order-Based Model to Estimate Individual Preferences using Panel Data

Forthcoming, Management Science
Number of pages: 55 Posted: 07 Feb 2015 Last Revised: 07 Oct 2016
Accepted Paper Series
New York University (NYU) - Department of Information, Operations, and Management Sciences and Universidad Torcuato Di Tella - School of Business
Downloads 512
45.

Assessing the Construct Validity of Risk Attitude

Management Science, Vol. 46, No. 10, pp. 1337-1348, 2000
Number of pages: 32 Posted: 10 Jun 2003
Accepted Paper Series
Maastricht University and Erasmus Research Institute of Management (ERIM)
Downloads 511
46.

Unidentifiable Relationships in Conceptual Marketing Models

Review of Marketing Science WP No. 316
Number of pages: 57 Posted: 07 May 2002
Working Paper Series
University of Houston
Downloads 511
47.

Social Contagion and Trial on the Internet: Evidence from Online Grocery Retailing

Wharton School Marketing Department Paper
Number of pages: 40 Posted: 22 Aug 2004 Last Revised: 19 Jun 2014
Working Paper Series
University of Pennsylvania - Marketing Department and Ewha Womans University
Downloads 506
48.

Sampling Designs for Recovering Local and Global Characteristics of Social Networks

Forthcoming in the International Journal of Research in Marketing, HEC Paris Research Paper No. MKG-2014-1027
Number of pages: 58 Posted: 30 Mar 2010 Last Revised: 03 Nov 2015
Accepted Paper Series
HEC Paris - Marketing, Pennsylvania State University and Pennsylvania State University - Department of Marketing
Downloads 494
49.

Direct and Intermediated Marketing of Local Foods in the United States

USDA-ERS Economic Research Report No. 128
Number of pages: 38 Posted: 21 Jul 2012
Working Paper Series
U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and U.S. Department of Agriculture, Economic Research Service
Downloads 487
50.

How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market

Number of pages: 36 Posted: 11 Oct 2010 Last Revised: 14 Apr 2015
Working Paper Series
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 451