Search Results
MKTG: Sector-Specific Research (Topic)

20,180 Total downloads

Viewing: 1 - 50 of 71 papers

1.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,704
2.

Role of Service Marketing in the Growth of Banking Sector in India

Number of pages: 19 Posted: 10 May 2012
Working Paper Series
Delhi School of Business and affiliation not provided to SSRN
Downloads 1,852
3.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
Working Paper Series
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,337
4.

Innovations in Retail Business Models

Journal of Retailing, Vol. 87S, No. 1, pp. S3-S16, 2011, Mays Business School Research Paper No. 2012-28
Number of pages: 15 Posted: 02 Feb 2012
Accepted Paper Series
Texas A&M University - Department of Marketing, VU University Amsterdam, Case Western Reserve University - Department of Marketing and Policy Studies, Pennsylvania State University - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 1,164
5.

Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers: Analytical Model and Empirical Analysis

Number of pages: 42 Posted: 13 Nov 2002
Working Paper Series
Independent, Texas A&M University - Department of Marketing and University of Texas at Dallas
Downloads 1,030
6.

A Study on Impact of Service Quality on Customer Satisfaction in the Indian Insurance Industry

Number of pages: 8 Posted: 16 Dec 2012
Working Paper Series
Alliance University - School of Business and Alliance University
Downloads 1,007
7.

Agent and Broker Intermediaries in Insurance Markets - an Empirical Analysis of Market Outcomes

Thunen-Series of Applied Economic Theory Working Paper No. 34
Number of pages: 32 Posted: 27 Jan 2005
Working Paper Series
Andrássy University Budapest
Downloads 706
8.

Your Uber Is Arriving: Managing On-Demand Workers through Surge Pricing, Forecast Communication and Worker Incentives

Management Science, Forthcoming
Number of pages: 49 Posted: 10 Jan 2017 Last Revised: 19 Apr 2018
Accepted Paper Series
University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 682
9.

Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?

Number of pages: 43 Posted: 13 Jan 2003
Working Paper Series
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 421
10.

Sales-Force Reactions to Corporate Social Responsibility: Attributions, Outcomes, and the Mediating Role of Organizational Trust

Industrial Marketing Management, Vol. 39, No. 7, pp.1207-1218
Number of pages: 52 Posted: 05 Nov 2008 Last Revised: 04 Aug 2011
Accepted Paper Series
ALBA Graduate Business School,The American College of Greece, Leeds University Business School and Ohio University
Downloads 356
11.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Number of pages: 55 Posted: 07 Oct 2016 Last Revised: 15 Nov 2016
Working Paper Series
University of Pennsylvania - The Wharton School, University of Pennsylvania and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 348
12.

Two-Sided Platform Competition in the Online Daily Deals Promotion Market

Number of pages: 38 Posted: 27 Jul 2012
Working Paper Series
University of Alabama, Drexel University - LeBow College of Business and The Ohio State University, Fisher College of Business

Multiple version iconThere are 2 versions of this paper

Downloads 332
13.

What’s a Movie Worth? Determining the Monetary Value of Motion Pictures’ TV Rights

Number of pages: 51 Posted: 05 Mar 2012
Working Paper Series
University of Muenster, Texas Christian University and Unity Media Group
Downloads 322
14.

'Selling Less of More'? The Impact of Digitization on Record Companies

Number of pages: 24 Posted: 28 Feb 2012
Working Paper Series
Telecom ParisTech, Telecom Paris Tech, Université Paris 13 and Telecom ParisTech
Downloads 319
15.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Marketing Science, Forthcoming
Number of pages: 56 Posted: 17 Aug 2016 Last Revised: 17 Apr 2018
Accepted Paper Series
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads 305
16.

Cross Channel Effects of Search Engine Advertising on Brick & Mortar Retail Sales: Meta Analysis of Large Scale Field Experiments on Google.com

Number of pages: 53 Posted: 03 Nov 2015 Last Revised: 03 Jun 2017
Working Paper Series
Santa Clara University, Google Inc., Applied Predictive Technologies, University of Minnesota - Minneapolis and University of Minnesota - Minneapolis
Downloads 302
17.

Achieving Brand Loyalty Through Sponsorship: The Role of Fit and Self-Congruity

J. of the Acad. Mark. Sci. (2012) 40:807–820 DOI 10.1007/s11747-011-0285-y,
Number of pages: 37 Posted: 17 Oct 2013
Accepted Paper Series
Hong Kong Baptist University (HKBU) and Euromed Marseille Ecole de Management
Downloads 272
18.

Resource, Service Quality and Performance Triad: A Framework for Measuring Efficiency of Banking Services

Journal of the Operational Research Society, Vol. 54, No. 7, pp. 723-735, 2003
Number of pages: 13 Posted: 16 Oct 2012
Accepted Paper Series
Clayton State University - University System of Georgia, University of East Anglia (UEA) - Norwich Business School and Indian Institute of Management (IIM), Calcutta
Downloads 263
19.

Selling Art: An Empirical Assessment of Advertising on Fertility Clinics’ Websites

88 Indiana Law Journal 1147 (2013), U of Houston Law Center No. 2013-A-2
Number of pages: 33 Posted: 26 Oct 2012 Last Revised: 23 Jul 2013
Accepted Paper Series
University of Houston Law Center
Downloads 263
20.

'Twas Four Weeks Before Christmas: Retail Sales and the Length of the Christmas Shopping Season

Economics Letters, Vol. 89, No. 3, December 2005
Number of pages: 8 Posted: 29 Aug 2004 Last Revised: 19 Nov 2007
Accepted Paper Series
U.S. Census Bureau - Center for Economic Studies
Downloads 260
21.

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Marketing Science, forthcoming
Number of pages: 38 Posted: 13 Sep 2016 Last Revised: 10 May 2018
Accepted Paper Series
Yale School of Management and McGill Desautels Faculty of Management
Downloads 256
22.

Mainstreaming Sustainable Coffee

Sustainable Development, Forthcoming
Number of pages: 19 Posted: 24 Nov 2010
Accepted Paper Series
University of Amsterdam Business School
Downloads 244
23.

A Micro-level Diffusion Model for New Drug Adoption

Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Number of pages: 31 Posted: 05 Apr 2011 Last Revised: 16 Sep 2012
Accepted Paper Series
Purdue University - Krannert School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 224
24.

The Relationship between Service Quality, Economic and Switching Costs in Retail Banking

Business Systems Review, Vol. 2, Issue 1, pp. 1-16, 2013
Number of pages: 16 Posted: 27 Dec 2012 Last Revised: 06 Jan 2013
Accepted Paper Series
Sakarya University and Sakarya University
Downloads 224
25.

Competitive Strategy for Open Source Software

Number of pages: 42 Posted: 17 Sep 2010 Last Revised: 10 Aug 2014
Working Paper Series
Harvard Business School, Northwestern University - Kellogg School of Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 196
26.

When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior

Marketing Science, Forthcoming
Number of pages: 38 Posted: 28 Nov 2012 Last Revised: 29 Sep 2014
Accepted Paper Series
University of Connecticut - School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 192
27.

Ownership Structure in Agrifood Chains

ERIM Report Series Reference No. ERS-2000-15-ORG
Number of pages: 27 Posted: 13 Feb 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Wageningen UR - Agricultural Economics Research Institute (LEI)
Downloads 186
28.

Impact of Mobile Number Portability on Student Segment in India

Number of pages: 10 Posted: 17 Dec 2012
Working Paper Series
Alliance University - School of Business and Alliance University
Downloads 182
29.

Team Identification Model: Antecedents and Outcomes of Football Sport Sponsorship in Egypt

Proceedings of 18th International Business Research Conference, 2012
Number of pages: 11 Posted: 17 Oct 2012
Working Paper Series
affiliation not provided to SSRN, Arab Academy for Science, Technology & Maritime Transport and Arab Academy for Science, Technology and Maritime Transport, College of Management and Technology
Downloads 174
30.

The Effect of Word of Mouth on Sales: Online Book Reviews

NBER Working Paper No. w10148
Number of pages: 40 Posted: 11 Dec 2003 Last Revised: 09 Jun 2014
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 171
31.

Quality Control Versus Innovation in Research on Marketing

Journal of Marketing Management, Vol. 11, pp. 655-660, 1995
Number of pages: 5 Posted: 17 Feb 2005 Last Revised: 31 Dec 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 168
32.

The Role of Communication and Loyalty Marketing, Impacting Alcohol Consumption in India

Number of pages: 73 Posted: 10 Sep 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 165
33.

General Motors Bulgaria Research Paper

Number of pages: 99 Posted: 29 Sep 2011
Working Paper Series
University of Economics - Varna
Downloads 139
35.

Optimal Keyword Auctions for Optimal User Experiences

Jun Li, De Liu, and Shulin Liu (2013). Optimal keyword auctions for optimal user experiences. Decision Support Systems, 56(2013), 450–461,
Number of pages: 44 Posted: 09 Dec 2010 Last Revised: 19 Jun 2014
Accepted Paper Series
University of International Business and Economics (UIBE) - School of International Trade and Economics, University of Minnesota - Twin Cities - Carlson School of Management and University of International Business and Economics - Department of Quantitative Economics
Downloads 103
36.

On the Importance of Social Integration for Minority Targeting Effectiveness

International Journal of Research in Marketing, Volume 29, Issue 4, 2012, Forthcoming
Number of pages: 40 Posted: 08 Aug 2012
Accepted Paper Series
EMLYON Business School, EDHEC Business School - Department of Marketing, UNHYCOS and Interface Tourisme
Downloads 102
37.

Spatio-Temporal Analysis of Competition between Independent and Affiliate Movie Theaters

Georgia Tech Scheller College of Business Research Paper No. 21
Number of pages: 41 Posted: 08 Oct 2012 Last Revised: 24 Nov 2015
Working Paper Series
Georgia Institute of Technology - Scheller College of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 97
38.

Market-Driven Management in Fashion and Luxury Industries

Symphonya. Emerging Issues in Management, n. 1, 2008, pp. 65-71
Number of pages: 7 Posted: 03 Mar 2013
Accepted Paper Series
University of Turin
Downloads 96
39.

Is Search Volume a Good Market Predictor? Product Quality and Predictive Performance of Search Volume

Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2013
Working Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 95
40.

Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets

Number of pages: 51 Posted: 22 Oct 2018
Working Paper Series
Tsinghua University - School of Economics & Management, Purdue University - Krannert School of Management and Tsinghua University, School of Economics & Management
Downloads 84
41.

Market Shares: Some Power Law Results and Observations

University of Chicago, Harris School of Public Policy Working Paper Series 04.01, Management Science, Volume 52, Number 11, November 2006, pages 1792-1798
Number of pages: 32 Posted: 29 Jun 2012
Accepted Paper Series
affiliation not provided to SSRN and University of Chicago

Multiple version iconThere are 2 versions of this paper

Downloads 79
42.

Specific Issues of Coastal Destinations Sustainable Development - Empirical Study

Tourism in South East Europe, 2011, Sustainable Tourism: Socio-Cultural, Environmental and Economics Impact, pp. 315-326, December 2011
Number of pages: 12 Posted: 26 Oct 2012
Accepted Paper Series
Faculty of Tourism and Hospitality Management and Faculty of Tourism and Hospitality Management, Opatija
Downloads 72
43.

Scraping the Bottom of the Beer Barrel: Consumer Preferences for Localness and Responses to Brewery Acquisitions

Number of pages: 59 Posted: 19 Oct 2018 Last Revised: 02 Apr 2019
Working Paper Series
University of California, Davis
Downloads 67
44.

Dynamic Pricing and Advertising of Perishable Products with Inventory Holding Costs

Journal of Economic Dynamics and Control, Forthcoming
Number of pages: 33 Posted: 20 Feb 2015 Last Revised: 01 Jun 2015
Accepted Paper Series
University of Potsdam - Hasso Plattner Institute (HPI)
Downloads 66
45.

The Effect of Sorting on Aflatoxin Reduction of Pistachio Nuts

Number of pages: 1 Posted: 07 Feb 2012 Last Revised: 07 Feb 2012
Working Paper Series
Iranian Pistachio Research Institute, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 61
46.

The Influence of Marketing Cooperatives on the Bargaining Position of Producers in Farm-Gate Banana Prices: Evidences from Smallholders in Southern Ethiopia

Proc. IC on Banana & Plantain in Africa, 2010
Number of pages: 8 Posted: 22 Jul 2012
Accepted Paper Series
JLU-Giessen and affiliation not provided to SSRN
Downloads 58
47.

Dodging Reform: As Some Credit Card Abuses are Outlawed, New Ones Proliferate

Number of pages: 32 Posted: 04 Feb 2012
Working Paper Series
Center for Responsible Lending
Downloads 47
48.

Measuring Fan Avidity Can Help Marketers Narrow Their Focus

Sports Business Journal, Dec. 21, pp. 13-14 (2009)
Number of pages: 2 Posted: 17 Jun 2016
Accepted Paper Series
Pennsylvania State University
Downloads 44
49.

Assessment the Place Attractiveness for Habitants

Higher School of Economics Research Paper No. 721
Number of pages: 13 Posted: 28 Jun 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 39
50.

Assessing Satisfaction with Core and Secondary Attributes

Journal of Business Research, Vol. 61, No. 9, 2008
Number of pages: 28 Posted: 13 Feb 2013
Accepted Paper Series
Shanghai University of Finance and Economics and McGill University
Downloads 32