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SSRN eLibrary Search Results
Wharton Customer Analytics Initiative Research Paper Series
28,285 Total downloads
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A Quality Value Chain Network: Linking Supply Chain Quality to Customer Lifetime ValueKelley School of Business Research Paper No. 17-43 Qiuping Yu, Masha Shunko and Shawn Mankad Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, Foster School of Business, University of Washington and Cornell University Date Posted: June 04, 2017 Working Paper Series 49 downloads Can Offline Stores Drive Online Sales? http://dx.doi.org/10.1509/jmr.14.0518, Rotman School of Management Working Paper No. 2941484 Kitty Wang and Avi Goldfarb University of Houston - C.T. Bauer College of Business and University of Toronto - Rotman School of Management Date Posted: March 27, 2017 Accepted Paper Series
First Impressions Count: Leveraging Acquisition Data for Customer ManagementColumbia Business School Research Paper No. 17-37 Nicolas Padilla and Eva Ascarza Columbia University, Columbia Business School, Marketing, Students and Columbia Business School - Marketing Date Posted: March 17, 2017 Last Revised: April 12, 2017 Working Paper Series 67 downloads Identity in Charitable Giving Management Science Katherine L. Milkman and Judd Kessler University of Pennsylvania - The Wharton School and Business Economics and Public Policy Date Posted: December 17, 2016 Accepted Paper Series
Getting to Why: Semi-Supervised Topic Modeling of Customer Purchase HistoriesProceedings of the Workshop of Information Technology and Systems, Dallas 2015 Thomas Y Lee and Kristine Yoshihara University of California, Berkeley and University of California, Berkeley Date Posted: December 08, 2016 Working Paper Series 76 downloads
Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep LearningNET Institute Working Paper No. 16-09 Xiao Liu, Dokyun Lee and Kannan Srinivasan New York University (NYU), Leonard N. Stern School of Business, Students, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University Date Posted: October 11, 2016 Last Revised: June 23, 2017 Working Paper Series 134 downloads
On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream DataYoung Kwark, Gene Moo Lee, Paul A. Pavlou and Liangfei Qiu Warrington College of Business Administration, University of Florida, University of Texas at Arlington - Department of Information Systems & Operations Management, Temple University - Department of Management Information Systems and University of Florida - Warrington College of Business Administration Date Posted: September 14, 2016 Last Revised: December 16, 2016 Working Paper Series 152 downloads Evaluation Set Size and Purchase: Evidence from a Product Search Engine Choudhary, Vidyanand, Currim, Imran S., Dewan, Sanjeev, Jeliazkov, Ivan, Mintz, Ofer and Turner, John, Evaluation Set Size and Purchase: Evidence from a Product Search Engine (July 3, 2016), Journal of Interactive Marketing. Vidyanand Choudhary, Imran S. Currim, Sanjeev Dewan, Ivan Jeliazkov, John Turner and Ofer Mintz University of California, Irvine - Information Systems Area, Independent, University of California, Irvine - Paul Merage School of Business, Independent, University of California, Irvine - Paul Merage School of Business and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration Date Posted: August 14, 2016 Last Revised: December 09, 2016 Accepted Paper Series
An Integrated Model for Dynamic Brand EquityTung D. Phan, Eric Bradlow and Elea McDonnell Feit University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing Date Posted: May 25, 2016 Working Paper Series 163 downloads Measuring Multi-Channel Advertising Response Daniel Zantedeschi, Elea McDonnell Feit and Eric Bradlow The Ohio State University, Drexel University - Department of Marketing and University of Pennsylvania - Marketing Department Date Posted: January 26, 2016 Working Paper Series
Bayesian Imputation for Anonymous Visits in CRM DataJulie Novak, Elea McDonnell Feit, Shane Jensen and Eric Bradlow IBM Watson J. Thomas Research Centre, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department Date Posted: December 08, 2015 Working Paper Series 1419 downloads The Structure of Board Committees Kevin D. Chen and Andy Wu University of Pennsylvania - Department of Economics and Harvard Business School (Strategy Unit) Date Posted: August 19, 2015 Last Revised: October 19, 2016 Working Paper Series
The Value of Measuring Customer SatisfactionRoss School of Business Paper No. 1283 Jihoon Cho, Anocha Aribarg and Puneet Manchanda University of Michigan, Stephen M. Ross School of Business, Students, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business Date Posted: July 16, 2015 Last Revised: January 14, 2017 Working Paper Series 400 downloads
Uncovering Characteristic Paths to Purchase of ConsumersBoston University Questrom School of Business Research Paper No. 2619674 Yicheng Song, Nachiketa Sahoo, Shuba Srinivasan and Chrysanthos Dellarocas Boston University - Questrom School of Business, Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University, Questrom School of Business - Department of Information Systems Date Posted: June 18, 2015 Last Revised: January 06, 2017 Working Paper Series 412 downloads
Structural Analysis of Multi-Channel DemandColumbia Business School Research Paper No. 15-50 Scott Shriver and Bryan K. Bollinger Columbia Business School - Marketing and Duke University - Fuqua School of Business Date Posted: April 30, 2015 Working Paper Series 158 downloads
Randomized Markdowns and Online MonitoringManagement Science, Forthcoming Ken Moon, Kostas Bimpikis and Haim Mendelson University of Pennsylvania - The Wharton School, Stanford Graduate School of Business and Stanford University - Stanford Graduate School of Business Date Posted: April 03, 2015 Last Revised: September 07, 2016 Accepted Paper Series 331 downloads
Measuring E-Commerce Concentration Effects When Product Popularity is Channel-SpecificGonca Soysal and Alejandro Zentner University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management Date Posted: April 14, 2014 Last Revised: August 29, 2014 Working Paper Series 342 downloads
Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and HeterogeneityCowles Foundation Discussion Paper No. 1941 K. Sudhir and Nathan Yang Yale School of Management and McGill Desautels Faculty of Management Date Posted: March 15, 2014 Working Paper Series 132 downloads
Customer Acquisition via Display Advertising Using Multi-Armed Bandit ExperimentsForthcoming in Marketing Science, Ross School of Business Paper No. 1217 Eric M. Schwartz, Eric Bradlow and Peter Fader University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department Date Posted: December 18, 2013 Last Revised: May 24, 2016 Accepted Paper Series 967 downloads Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms Bryan K. Bollinger, Michael Andrew Cohen and Jiang Lai Duke University - Fuqua School of Business, New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Division of Marketing Date Posted: October 20, 2013 Working Paper Series Cultivating Disaster Donors Using Data Analytics Ilya O. Ryzhov, Bin Han, Jelena Bradić (2016) Cultivating Disaster Donors Using Data Analytics. Management Science 62(3):849-866, Ilya Ryzhov, Bin Han and Jelena Bradic University of Maryland - Robert H. Smith School of Business, University of Maryland and University of California San Diego Date Posted: February 21, 2013 Last Revised: April 07, 2016 Accepted Paper Series
Who are My Competitors? - Let the Customer DecideINSEAD Working Paper No. 2012/84/TOM Jun Li and Serguei Netessine University of Michigan, Stephen M. Ross School of Business and INSEAD Date Posted: September 17, 2012 Working Paper Series 814 downloads
Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field ExperimentElisa Montaguti, Scott Neslin and Sara Valentini University of Bologna - Department of Management, Tuck School of Business at Dartmouth and University of Bologna - Department of Management Date Posted: September 06, 2012 Last Revised: August 21, 2013 Working Paper Series 604 downloads
Sequential Search with Refinement: Model and Application with Click-Stream DataManagement Science, Forthcoming Yuxin Chen and Song Yao New York University (NYU) - Department of Marketing and Northwestern University Date Posted: August 16, 2012 Last Revised: May 07, 2016 Accepted Paper Series 488 downloads
Promotional Reviews: An Empirical Investigation of Online Review ManipulationDina Mayzlin, Yaniv Dover and Judith A. Chevalier USC Marshall School of Business, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Yale School of Management Date Posted: August 14, 2012 Last Revised: August 19, 2012 Working Paper Series 931 downloads
An Information Stock Model of Customer Behavior in Multichannel Customer Support ServicesManufacturing and Service Operations Management (2015). 17(3), 368-383 Kinshuk Jerath, Anuj Kumar and Serguei Netessine Columbia University - Columbia Business School, University of Florida - Warrington College of Business and INSEAD Date Posted: August 10, 2012 Last Revised: April 27, 2017 Accepted Paper Series 410 downloads Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior Dominik Molitor, Philipp Reichhart and Martin Spann Gabelli School of Business, Fordham University, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) Date Posted: July 24, 2012 Last Revised: September 13, 2013 Working Paper Series
How Targeting Affects Customer Search: A Field ExperimentNathan M. Fong Temple University - Department of Marketing and Supply Chain Management Date Posted: July 02, 2012 Last Revised: January 12, 2016 Working Paper Series 626 downloads
Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm CommunityUNC Kenan-Flagler Research Paper No. 2012-5 Barry L. Bayus University of North Carolina Kenan-Flagler Business School Date Posted: January 04, 2012 Last Revised: June 19, 2014 Working Paper Series 760 downloads
On Brands and Word-of-MouthRenana Peres, Ron Shachar and Mitchell J. Lovett Leon Recanati Graduate School of Business Administration, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester Date Posted: December 06, 2011 Working Paper Series 1072 downloads
‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.ComEric M. Schwartz, Eric Bradlow, Peter Fader and Yao Zhang University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: August 04, 2011 Working Paper Series 809 downloads
Online Advertising Response Models: Incorporating Multiple Creatives and Impression HistoriesMichael Braun and Wendy W. Moe Cox School of Business, Southern Methodist University and University of Maryland - Robert H. Smith School of Business Date Posted: July 28, 2011 Last Revised: May 18, 2017 Working Paper Series 830 downloads
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced ContentAnindya Ghose, Panagiotis G. Ipeirotis and Beibei Li New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: June 02, 2011 Last Revised: November 30, 2011 Working Paper Series 847 downloads
Bayesian Multi-Resolution Spatial Analysis with Applications to MarketingEric Bradlow and Sam K. Hui University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing Date Posted: June 01, 2011 Last Revised: March 21, 2012 Working Paper Series 332 downloads
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock PerformanceERIM Report Series Reference No. ERS-2011-021-MKT Seshadri Tirunillai and Gerard J. Tellis University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing Date Posted: June 01, 2011 Working Paper Series 647 downloads
Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network TargetingFoster Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang and Alan Murray New York University, affiliation not provided to SSRN, affiliation not provided to SSRN, New York University (NYU) - Department of Information, Operations, and Management Sciences and affiliation not provided to SSRN Date Posted: May 25, 2011 Working Paper Series 314 downloads
The Impact of User-Generated Content On Product InnovationMatt S. O'Hern, Aric Rindfleisch, David A. Schweidel and Kersi Antia affiliation not provided to SSRN, University of Wisconsin-Madison, Emory University - Department of Marketing and University of Western Ontario - Richard Ivey School of Business Date Posted: May 16, 2011 Working Paper Series 670 downloads
Modeling Consumer Learning from Online Product ReviewsForthcoming, Marketing Science Yi Zhao, Sha Yang, Vishal Narayan and Ying Zhao Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST) Date Posted: May 09, 2011 Last Revised: September 10, 2014 Accepted Paper Series 954 downloads
What Do People Talk About? Drivers of Immediate and Ongoing Word-of-MouthJournal of Marketing Research, Forthcoming Jonah A. Berger and Eric M. Schwartz University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business Date Posted: April 25, 2011 Last Revised: January 04, 2012 Accepted Paper Series 821 downloads
How is the Mobile Internet Different?Anindya Ghose, Avi Goldfarb and Sang Pil Han New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business Date Posted: December 31, 2010 Last Revised: December 23, 2016 Working Paper Series 1181 downloads Automated Marketing Research Using Online Customer Reviews Thomas Lee and Eric Bradlow The Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department Date Posted: December 18, 2010 Working Paper Series
Effects of TV Advertising on Keyword SearchMingyu Joo, Kenneth C. Wilbur and Yi Zhu Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management Date Posted: December 07, 2010 Last Revised: December 16, 2014 Working Paper Series 1790 downloads
Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) DataKinshuk Jerath, Peter Fader and Bruce Hardie Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School Date Posted: November 14, 2010 Last Revised: December 22, 2013 Working Paper Series 887 downloads
The Quest for Content: How User-Generated Links Can Facilitate Online ExplorationJacob Goldenberg, Gal Oestreicher-Singer, Shachar Reichman (2012) The Quest for Content: How User-Generated Links Can Facilitate Online Exploration. Journal of Marketing Research: August 2012, Vol. 49, No. 4, pp. 452-468. Jacob Goldenberg, Gal Oestreicher-Singer and Shachar Reichman Hebrew University of Jerusalem - Jerusalem School of Business Administration, Tel Aviv University - Coller School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management Date Posted: January 20, 2010 Last Revised: November 14, 2015 Working Paper Series 722 downloads
Online Product Opinions: Incidence, Evaluation and EvolutionWendy W. Moe and David A. Schweidel University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing Date Posted: December 18, 2009 Last Revised: May 09, 2011 Working Paper Series 665 downloads
Aggregation Bias in Sponsored Search Data: The Curse and The CureMarketing Science 34(1):59-77 (2015) Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department Date Posted: October 20, 2009 Last Revised: January 28, 2015 Accepted Paper Series 1144 downloads
A Dynamic Structural Model of User Learning on the Mobile InternetNET Institute Working Paper No. 09-24 Anindya Ghose and Sang Pil Han New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business Date Posted: October 08, 2009 Last Revised: September 05, 2014 Working Paper Series 923 downloads
Portfolio Dynamics for Customers of a Multi-Service ProviderManagement Science, Forthcoming David A. Schweidel, Eric Bradlow and Peter Fader Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department Date Posted: June 29, 2009 Last Revised: May 09, 2011 Accepted Paper Series 514 downloads
Customer-Base Analysis in a Discrete-Time Noncontractual SettingPeter Fader, Bruce Hardie and Jen Shang University of Pennsylvania - Marketing Department, London Business School and Indiana University Date Posted: April 06, 2009 Last Revised: May 09, 2011 Working Paper Series 604 downloads
The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local MarketsChicago Booth School of Business Research Paper No. 09-09 Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman University of Chicago, University of Utah - David Eccles School of Business and University of North Carolina Kenan-Flagler Business School Date Posted: January 23, 2009 Last Revised: March 01, 2010 Working Paper Series 814 downloads |
