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Wharton Customer Analytics Initiative Research Paper Series

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Viewing: 1 - 50 of 54 papers

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Working Paper Series
Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,850
2.

Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015
Working Paper Series
IBM Watson J. Thomas Research Centre, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department
Downloads 1,483
3.

How is the Mobile Internet Different?

Number of pages: 37 Posted: 31 Dec 2010 Last Revised: 23 Dec 2016
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business
Downloads 1,211
4.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Accepted Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,189
5.

From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data

Number of pages: 48 Posted: 08 Jan 2009 Last Revised: 04 Apr 2012
Working Paper Series
University of Texas at Dallas, University of Pennsylvania - Marketing Department and University of South Florida - College of Business Administration
Downloads 1,188
6.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011
Working Paper Series
Leon Recanati Graduate School of Business Administration, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester
Downloads 1,103
7.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,084
8.

Modeling Consumer Learning from Online Product Reviews

Forthcoming, Marketing Science
Number of pages: 46 Posted: 09 May 2011 Last Revised: 10 Sep 2014
Accepted Paper Series
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

Multiple version iconThere are 2 versions of this paper

Downloads 984
9.

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

Number of pages: 41 Posted: 14 Aug 2012 Last Revised: 19 Aug 2012
Working Paper Series
USC Marshall School of Business, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Yale School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 962
10.

A Dynamic Structural Model of User Learning on the Mobile Internet

NET Institute Working Paper No. 09-24
Number of pages: 32 Posted: 08 Oct 2009 Last Revised: 05 Sep 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 943
11.

Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data

Number of pages: 38 Posted: 14 Nov 2010 Last Revised: 22 Dec 2013
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 927
12.

New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model

Number of pages: 35 Posted: 22 Jun 2007 Last Revised: 04 Apr 2012
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 883
13.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
Working Paper Series
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 873
14.

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content

Number of pages: 60 Posted: 02 Jun 2011 Last Revised: 30 Nov 2011
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 862
15.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 857
16.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Working Paper Series
Cox School of Business, Southern Methodist University and University of Maryland - Robert H. Smith School of Business
Downloads 855
17.

Who are My Competitors? - Let the Customer Decide

INSEAD Working Paper No. 2012/84/TOM
Number of pages: 35 Posted: 17 Sep 2012
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and The Wharton School, University of Pennsylvania
Downloads 853
18.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 852
19.

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

UNC Kenan-Flagler Research Paper No. 2012-5
Number of pages: 33 Posted: 04 Jan 2012 Last Revised: 19 Jun 2014
Working Paper Series
University of North Carolina Kenan-Flagler Business School
Downloads 772
20.

The Quest for Content: How User-Generated Links Can Facilitate Online Exploration

Jacob Goldenberg, Gal Oestreicher-Singer, Shachar Reichman (2012) The Quest for Content: How User-Generated Links Can Facilitate Online Exploration. Journal of Marketing Research: August 2012, Vol. 49, No. 4, pp. 452-468.
Number of pages: 45 Posted: 20 Jan 2010 Last Revised: 14 Nov 2015
Working Paper Series
Hebrew University of Jerusalem - Jerusalem School of Business Administration, Tel Aviv University - Coller School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 734
21.

The Impact of User-Generated Content On Product Innovation

Number of pages: 51 Posted: 16 May 2011
Working Paper Series
affiliation not provided to SSRN, University of Wisconsin-Madison, McDonough School of Business, Georgetown University and University of Western Ontario - Richard Ivey School of Business
Downloads 692
22.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011
Working Paper Series
University of Maryland - Robert H. Smith School of Business and McDonough School of Business, Georgetown University
Downloads 675
23.

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

ERIM Report Series Reference No. ERS-2011-021-MKT
Number of pages: 71 Posted: 01 Jun 2011
Working Paper Series
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 653
24.

How Targeting Affects Customer Search: A Field Experiment

Number of pages: 34 Posted: 02 Jul 2012 Last Revised: 12 Jan 2016
Working Paper Series
Temple University - Department of Marketing and Supply Chain Management
Downloads 639
25.

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

Number of pages: 48 Posted: 06 Apr 2009 Last Revised: 09 May 2011
Working Paper Series
University of Pennsylvania - Marketing Department, London Business School and Indiana University
Downloads 632
26.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013
Working Paper Series
University of Bologna - Department of Management, Tuck School of Business at Dartmouth and University of Bologna - Department of Management
Downloads 617
27.

Portfolio Dynamics for Customers of a Multi-Service Provider

Management Science, Forthcoming
Number of pages: 50 Posted: 29 Jun 2009 Last Revised: 09 May 2011
Accepted Paper Series
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 539
28.

Sequential Search with Refinement: Model and Application with Click-Stream Data

Management Science, Forthcoming
Number of pages: 68 Posted: 16 Aug 2012 Last Revised: 07 May 2016
Accepted Paper Series
New York University (NYU) - Department of Marketing and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 494
29.

Uncovering Characteristic Paths to Purchase of Consumers

Boston University Questrom School of Business Research Paper No. 2619674
Number of pages: 51 Posted: 18 Jun 2015 Last Revised: 06 Jan 2017
Working Paper Series
Boston University - Questrom School of Business, Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University, Questrom School of Business - Department of Information Systems
Downloads 476
30.

The Value of Measuring Customer Satisfaction

Ross School of Business Paper No. 1283
Number of pages: 53 Posted: 16 Jul 2015 Last Revised: 14 Jan 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Students, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 429
31.

An Information Stock Model of Customer Behavior in Multichannel Customer Support Services

Manufacturing and Service Operations Management (2015). 17(3), 368-383
Number of pages: 42 Posted: 10 Aug 2012 Last Revised: 27 Apr 2017
Accepted Paper Series
Columbia University - Columbia Business School, University of Florida - Warrington College of Business and The Wharton School, University of Pennsylvania
Downloads 413
32.

Randomized Markdowns and Online Monitoring

Management Science, Forthcoming
Number of pages: 80 Posted: 03 Apr 2015 Last Revised: 07 Sep 2016
Accepted Paper Series
University of Pennsylvania - The Wharton School, Stanford Graduate School of Business and Stanford University - Stanford Graduate School of Business
Downloads 367
33.

Measuring E-Commerce Concentration Effects When Product Popularity is Channel-Specific

Number of pages: 33 Posted: 14 Apr 2014 Last Revised: 29 Aug 2014
Working Paper Series
University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 345
34.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 338
35.

Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network Targeting

Number of pages: 9 Posted: 25 May 2011
Working Paper Series
New York University, affiliation not provided to SSRN, affiliation not provided to SSRN, New York University (NYU) - Department of Information, Operations, and Management Sciences and affiliation not provided to SSRN
Downloads 323
36.

The Intertemporal Dynamics of Consumer Lock-In

Number of pages: 47 Posted: 24 Jul 2003
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 293
37.

Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 48 Posted: 11 Oct 2016 Last Revised: 23 Jun 2017
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 199
38.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016
Working Paper Series
University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing
Downloads 189
39.

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Number of pages: 60 Posted: 14 Sep 2016 Last Revised: 16 Dec 2016
Working Paper Series
Warrington College of Business Administration, University of Florida, University of British Columbia (UBC) - Sauder School of Business, Temple University - Department of Management Information Systems and University of Florida - Warrington College of Business Administration
Downloads 189
40.

Structural Analysis of Multi-Channel Demand

Columbia Business School Research Paper No. 15-50
Number of pages: 50 Posted: 30 Apr 2015
Working Paper Series
Columbia Business School - Marketing and Duke University - Fuqua School of Business
Downloads 172
41.

A Quality Value Chain Network: Linking Supply Chain Quality to Customer Lifetime Value

Kelley School of Business Research Paper No. 17-43
Number of pages: 49 Posted: 04 Jun 2017
Working Paper Series
Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, Foster School of Business, University of Washington and Cornell University
Downloads 151
42.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
Working Paper Series
Yale School of Management and McGill Desautels Faculty of Management
Downloads 133
43.

Getting to Why: Semi-Supervised Topic Modeling of Customer Purchase Histories

Proceedings of the Workshop of Information Technology and Systems, Dallas 2015
Number of pages: 13 Posted: 08 Dec 2016
Working Paper Series
University of California, Berkeley and University of California, Berkeley
Downloads 94
44.

First Impressions Count: Leveraging Acquisition Data for Customer Management

Columbia Business School Research Paper No. 17-37
Number of pages: 55 Posted: 17 Mar 2017 Last Revised: 12 Apr 2017
Working Paper Series
Columbia University, Columbia Business School, Marketing, Students and Columbia Business School - Marketing
Downloads 93
45.

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

HEC Paris Research Paper No. MKG-2017-1242
Number of pages: 42 Posted: 27 Nov 2017 Last Revised: 01 Dec 2017
Working Paper Series
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 89
46.

Automated Marketing Research Using Online Customer Reviews

Posted: 18 Dec 2010
Working Paper Series
The Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department

Multiple version iconThere are 2 versions of this paper

47.

Can Offline Stores Drive Online Sales?

http://dx.doi.org/10.1509/jmr.14.0518, Rotman School of Management Working Paper No. 2941484
Posted: 27 Mar 2017
Accepted Paper Series
University of Houston - C.T. Bauer College of Business and University of Toronto - Rotman School of Management
48.

Cultivating Disaster Donors Using Data Analytics

Ilya O. Ryzhov, Bin Han, Jelena Bradić (2016) Cultivating Disaster Donors Using Data Analytics. Management Science 62(3):849-866,
Posted: 21 Feb 2013 Last Revised: 07 Apr 2016
Accepted Paper Series
University of Maryland - Robert H. Smith School of Business, University of Maryland and University of California San Diego
49.

Evaluation Set Size and Purchase: Evidence from a Product Search Engine

Choudhary, Vidyanand, Currim, Imran S., Dewan, Sanjeev, Jeliazkov, Ivan, Mintz, Ofer and Turner, John, Evaluation Set Size and Purchase: Evidence from a Product Search Engine (July 3, 2016), Journal of Interactive Marketing.
Posted: 14 Aug 2016 Last Revised: 09 Dec 2016
Accepted Paper Series
University of California, Irvine - Information Systems Area, Independent, University of California, Irvine - Paul Merage School of Business, Independent, University of California, Irvine - Paul Merage School of Business and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
50.

Identity in Charitable Giving

Management Science
Posted: 17 Dec 2016
Accepted Paper Series
University of Pennsylvania - The Wharton School and Business Economics and Public Policy