SSRN Wharton Customer Analytics Initiative Research Paper Series

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014

Working Paper Series

Mingyu Joo, Kenneth C. Wilbur and Yi Zhu

Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management

Downloads 1,805

2.

Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015

Working Paper Series

Julie Novak, Elea McDonnell Feit, Shane Jensen and Eric Bradlow

IBM Watson J. Thomas Research Centre, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department

Downloads 1,435

3.

How is the Mobile Internet Different?

Number of pages: 37 Posted: 31 Dec 2010 Last Revised: 23 Dec 2016

Working Paper Series

Anindya Ghose, Avi Goldfarb and Sang Pil Han

New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business

Downloads 1,192

4.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)

Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015

Accepted Paper Series

Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department

Downloads 1,159

5.

From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data

Number of pages: 48 Posted: 08 Jan 2009 Last Revised: 04 Apr 2012

Working Paper Series

Eric Zheng, Peter Fader and Balaji Padmanabhan

University of Texas at Dallas, University of Pennsylvania - Marketing Department and University of South Florida - College of Business Administration

Downloads 1,158

6.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011

Working Paper Series

Renana Peres, Ron Shachar and Mitchell J. Lovett

Leon Recanati Graduate School of Business Administration, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester

Downloads 1,077

7.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217

Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016

Accepted Paper Series

Eric M. Schwartz, Eric Bradlow and Peter Fader

University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 1,002

8.

Modeling Consumer Learning from Online Product Reviews

Forthcoming, Marketing Science

Number of pages: 46 Posted: 09 May 2011 Last Revised: 10 Sep 2014

Accepted Paper Series

Yi Zhao, Sha Yang, Vishal Narayan and Ying Zhao

Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

There are 2 versions of this paper

Downloads 961

9.

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

Number of pages: 41 Posted: 14 Aug 2012 Last Revised: 19 Aug 2012

Working Paper Series

Dina Mayzlin, Yaniv Dover and Judith A. Chevalier

USC Marshall School of Business, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Yale School of Management

There are 2 versions of this paper

Downloads 934

10.

A Dynamic Structural Model of User Learning on the Mobile Internet

NET Institute Working Paper No. 09-24

Number of pages: 32 Posted: 08 Oct 2009 Last Revised: 05 Sep 2014

Working Paper Series

Anindya Ghose and Sang Pil Han

New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business

Downloads 932

11.

Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data

Number of pages: 38 Posted: 14 Nov 2010 Last Revised: 22 Dec 2013

Working Paper Series

Kinshuk Jerath, Peter Fader and Bruce Hardie

Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School

Downloads 891

12.

New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model

Number of pages: 35 Posted: 22 Jun 2007 Last Revised: 04 Apr 2012

Working Paper Series

Kinshuk Jerath, Peter Fader and Bruce Hardie

Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School

Downloads 873

13.

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content

Number of pages: 60 Posted: 02 Jun 2011 Last Revised: 30 Nov 2011

Working Paper Series

Anindya Ghose, Panagiotis G. Ipeirotis and Beibei Li

New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Downloads 852

14.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017

Working Paper Series

Michael Braun and Wendy W. Moe

Cox School of Business, Southern Methodist University and University of Maryland - Robert H. Smith School of Business

Downloads 839

15.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming

Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012

Accepted Paper Series

Jonah A. Berger and Eric M. Schwartz

University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business

Downloads 826

16.

Who are My Competitors? - Let the Customer Decide

INSEAD Working Paper No. 2012/84/TOM

Number of pages: 35 Posted: 17 Sep 2012

Working Paper Series

Jun Li and Serguei Netessine

University of Michigan, Stephen M. Ross School of Business and INSEAD

Downloads 826

17.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011

Working Paper Series

Eric M. Schwartz, Eric Bradlow, Peter Fader and Yao Zhang

University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School

Downloads 823

18.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09

Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010

Working Paper Series

Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman

University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina Kenan-Flagler Business School

Downloads 822

19.

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

UNC Kenan-Flagler Research Paper No. 2012-5

Number of pages: 33 Posted: 04 Jan 2012 Last Revised: 19 Jun 2014

Working Paper Series

Barry L. Bayus

University of North Carolina Kenan-Flagler Business School

Downloads 769

20.

The Quest for Content: How User-Generated Links Can Facilitate Online Exploration

Jacob Goldenberg, Gal Oestreicher-Singer, Shachar Reichman (2012) The Quest for Content: How User-Generated Links Can Facilitate Online Exploration. Journal of Marketing Research: August 2012, Vol. 49, No. 4, pp. 452-468.

Number of pages: 45 Posted: 20 Jan 2010 Last Revised: 14 Nov 2015

Working Paper Series

Jacob Goldenberg, Gal Oestreicher-Singer and Shachar Reichman

Hebrew University of Jerusalem - Jerusalem School of Business Administration, Tel Aviv University - Coller School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Downloads 722

21.

The Impact of User-Generated Content On Product Innovation

Number of pages: 51 Posted: 16 May 2011

Working Paper Series

Matt S. O'Hern, Aric Rindfleisch, David A. Schweidel and Kersi Antia

affiliation not provided to SSRN, University of Wisconsin-Madison, McDonough School of Business, Georgetown University and University of Western Ontario - Richard Ivey School of Business

Downloads 679

22.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011

Working Paper Series

Wendy W. Moe and David A. Schweidel

University of Maryland - Robert H. Smith School of Business and McDonough School of Business, Georgetown University

Downloads 667

23.

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

ERIM Report Series Reference No. ERS-2011-021-MKT

Number of pages: 71 Posted: 01 Jun 2011

Working Paper Series

Seshadri Tirunillai and Gerard J. Tellis

University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing

There are 2 versions of this paper

Downloads 649

24.

How Targeting Affects Customer Search: A Field Experiment

Number of pages: 34 Posted: 02 Jul 2012 Last Revised: 12 Jan 2016

Working Paper Series

Nathan M. Fong

Temple University - Department of Marketing and Supply Chain Management

Downloads 629

25.

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

Number of pages: 48 Posted: 06 Apr 2009 Last Revised: 09 May 2011

Working Paper Series

Peter Fader, Bruce Hardie and Jen Shang

University of Pennsylvania - Marketing Department, London Business School and Indiana University

Downloads 608

26.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013

Working Paper Series

Elisa Montaguti, Scott Neslin and Sara Valentini

University of Bologna - Department of Management, Tuck School of Business at Dartmouth and University of Bologna - Department of Management

Downloads 607

27.

Portfolio Dynamics for Customers of a Multi-Service Provider

Management Science, Forthcoming

Number of pages: 50 Posted: 29 Jun 2009 Last Revised: 09 May 2011

Accepted Paper Series

David A. Schweidel, Eric Bradlow and Peter Fader

McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 519

28.

Sequential Search with Refinement: Model and Application with Click-Stream Data

Management Science, Forthcoming

Number of pages: 68 Posted: 16 Aug 2012 Last Revised: 07 May 2016

Accepted Paper Series

Yuxin Chen and Song Yao

New York University (NYU) - Department of Marketing and Northwestern University

Downloads 490

29.

Uncovering Characteristic Paths to Purchase of Consumers

Boston University Questrom School of Business Research Paper No. 2619674

Number of pages: 51 Posted: 18 Jun 2015 Last Revised: 06 Jan 2017

Working Paper Series

Yicheng Song, Nachiketa Sahoo, Shuba Srinivasan and Chrysanthos Dellarocas

Boston University - Questrom School of Business, Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University, Questrom School of Business - Department of Information Systems

Downloads 432

30.

The Value of Measuring Customer Satisfaction

Ross School of Business Paper No. 1283

Number of pages: 53 Posted: 16 Jul 2015 Last Revised: 14 Jan 2017

Working Paper Series

Jihoon Cho, Anocha Aribarg and Puneet Manchanda

University of Michigan, Stephen M. Ross School of Business, Students, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 413

31.

An Information Stock Model of Customer Behavior in Multichannel Customer Support Services

Manufacturing and Service Operations Management (2015). 17(3), 368-383

Number of pages: 42 Posted: 10 Aug 2012 Last Revised: 27 Apr 2017

Accepted Paper Series

Kinshuk Jerath, Anuj Kumar and Serguei Netessine

Columbia University - Columbia Business School, University of Florida - Warrington College of Business and INSEAD

Downloads 411

32.

Measuring E-Commerce Concentration Effects When Product Popularity is Channel-Specific

Number of pages: 33 Posted: 14 Apr 2014 Last Revised: 29 Aug 2014

Working Paper Series

Gonca Soysal and Alejandro Zentner

University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 343

33.

Randomized Markdowns and Online Monitoring

Management Science, Forthcoming

Number of pages: 80 Posted: 03 Apr 2015 Last Revised: 07 Sep 2016

Accepted Paper Series

Ken Moon, Kostas Bimpikis and Haim Mendelson

University of Pennsylvania - The Wharton School, Stanford Graduate School of Business and Stanford University - Stanford Graduate School of Business

Downloads 341

34.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012

Working Paper Series

Eric Bradlow and Sam K. Hui

University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing

Downloads 332

35.

Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network Targeting

Number of pages: 9 Posted: 25 May 2011

Working Paper Series

Foster Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang and Alan Murray

New York University, affiliation not provided to SSRN, affiliation not provided to SSRN, New York University (NYU) - Department of Information, Operations, and Management Sciences and affiliation not provided to SSRN

Downloads 315

36.

The Intertemporal Dynamics of Consumer Lock-in

Number of pages: 47 Posted: 24 Jul 2003

Working Paper Series

Gal Zauberman

University of Pennsylvania - Marketing Department

Downloads 288

37.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016

Working Paper Series

Tung D. Phan, Eric Bradlow and Elea McDonnell Feit

University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing

Downloads 169

38.

Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09

Number of pages: 48 Posted: 11 Oct 2016 Last Revised: 23 Jun 2017

Working Paper Series

Xiao Liu, Dokyun Lee and Kannan Srinivasan

New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

Downloads 165

39.

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Number of pages: 60 Posted: 14 Sep 2016 Last Revised: 16 Dec 2016

Working Paper Series

Young Kwark, Gene Moo Lee, Paul A. Pavlou and Liangfei Qiu

Warrington College of Business Administration, University of Florida, University of British Columbia (UBC) - Sauder School of Business, Temple University - Department of Management Information Systems and University of Florida - Warrington College of Business Administration

Downloads 164

40.

Structural Analysis of Multi-Channel Demand

Columbia Business School Research Paper No. 15-50

Number of pages: 50 Posted: 30 Apr 2015

Working Paper Series

Scott Shriver and Bryan K. Bollinger

Columbia Business School - Marketing and Duke University - Fuqua School of Business

Downloads 160

41.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941

Number of pages: 34 Posted: 15 Mar 2014

Working Paper Series

K. Sudhir and Nathan Yang

Yale School of Management and McGill Desautels Faculty of Management

Downloads 132

42.

A Quality Value Chain Network: Linking Supply Chain Quality to Customer Lifetime Value

Kelley School of Business Research Paper No. 17-43

Number of pages: 49 Posted: 04 Jun 2017

Working Paper Series

Qiuping Yu, Masha Shunko and Shawn Mankad

Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, Foster School of Business, University of Washington and Cornell University

Downloads 93

43.

Getting to Why: Semi-Supervised Topic Modeling of Customer Purchase Histories

Proceedings of the Workshop of Information Technology and Systems, Dallas 2015

Number of pages: 13 Posted: 08 Dec 2016

Working Paper Series

Thomas Y Lee and Kristine Yoshihara

University of California, Berkeley and University of California, Berkeley

Downloads 82

44.

First Impressions Count: Leveraging Acquisition Data for Customer Management

Columbia Business School Research Paper No. 17-37

Number of pages: 55 Posted: 17 Mar 2017 Last Revised: 12 Apr 2017

Working Paper Series

Nicolas Padilla and Eva Ascarza

Columbia University, Columbia Business School, Marketing, Students and Columbia Business School - Marketing

Downloads 79

45.

Automated Marketing Research Using Online Customer Reviews

Posted: 18 Dec 2010

Working Paper Series

Thomas Lee and Eric Bradlow

The Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department

There are 2 versions of this paper

46.

Can Offline Stores Drive Online Sales?

http://dx.doi.org/10.1509/jmr.14.0518, Rotman School of Management Working Paper No. 2941484

Posted: 27 Mar 2017

Accepted Paper Series

Kitty Wang and Avi Goldfarb

University of Houston - C.T. Bauer College of Business and University of Toronto - Rotman School of Management

47.

Cultivating Disaster Donors Using Data Analytics

Ilya O. Ryzhov, Bin Han, Jelena Bradić (2016) Cultivating Disaster Donors Using Data Analytics. Management Science 62(3):849-866,

Posted: 21 Feb 2013 Last Revised: 07 Apr 2016

Accepted Paper Series

Ilya Ryzhov, Bin Han and Jelena Bradic

University of Maryland - Robert H. Smith School of Business, University of Maryland and University of California San Diego

48.

Evaluation Set Size and Purchase: Evidence from a Product Search Engine

Choudhary, Vidyanand, Currim, Imran S., Dewan, Sanjeev, Jeliazkov, Ivan, Mintz, Ofer and Turner, John, Evaluation Set Size and Purchase: Evidence from a Product Search Engine (July 3, 2016), Journal of Interactive Marketing.

Posted: 14 Aug 2016 Last Revised: 09 Dec 2016

Accepted Paper Series

Vidyanand Choudhary, Imran S. Currim, Sanjeev Dewan, Ivan Jeliazkov, John Turner and Ofer Mintz

University of California, Irvine - Information Systems Area, Independent, University of California, Irvine - Paul Merage School of Business, Independent, University of California, Irvine - Paul Merage School of Business and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration

49.

Identity in Charitable Giving

Management Science

Posted: 17 Dec 2016

Accepted Paper Series

Katherine L. Milkman and Judd Kessler

University of Pennsylvania - The Wharton School and Business Economics and Public Policy

50.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013

Working Paper Series

Dominik Molitor, Philipp Reichhart and Martin Spann

Gabelli School of Business, Fordham University, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)

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