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Chicago Booth School of Business Marketing Research Papers
62,713 Total downloads
Showing Papers 1 - 50 of 207
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Incl. Electronic Paper Fostering Co-Public Marketing and Co-Production of Public Services in Romania
Acta Universitatis Danubius: Administratio, Vol. 8, no. 2/2016, pp. 5-23
Ani I. Matei, Corina Georgiana Antonovici and Carmen Savulescu
National School of Political Studies and Public Administration (NSPSPA), National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Date Posted: March 23, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper The Effectiveness of Incomplete and Overlapping Pollution Regulation: Evidence from Bans on Phosphate in Automatic Dishwasher Detergent
Alex Cohen and David Andrew Keiser
Yale School of Management and Iowa State University - Center for Agriculture and Rural Development (CARD)
Date Posted: March 09, 2017
Working Paper Series
10 downloads

Incl. Electronic Paper An Economic Model Explaining Reference Price Effects
Dong Soo Kim, Mingyu Joo and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Ohio State University, Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: March 03, 2017
Last Revised: March 05, 2017
Working Paper Series
37 downloads

Incl. Electronic Paper Predictive Power in Behavioral Welfare Economics
Elias Bouacida and Daniel Martin
University of Paris 1, Students and Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS)
Date Posted: March 02, 2017
Last Revised: March 08, 2017
Working Paper Series
14 downloads

Incl. Electronic Paper The Value of Winning: Endorsement Returns in Individual Sports
Marketing Letters, Forthcoming
Dirk Gerritsen and Saskia van Rheenen
Utrecht University - Utrecht University School of Economics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: February 27, 2017
Accepted Paper Series
23 downloads

Incl. Electronic Paper A Hierarchal Model for Organic Food Expenditures in the U.S.
GwanSeon Kim, Jun Ho Seok and Tyler Mark
University of Kentucky - College of Agriculture - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Date Posted: February 15, 2017
Working Paper Series
30 downloads

Incl. Electronic Paper The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration
Jensen, J. A., & Walsh, P. T., Cobbs, J. B. The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship, Forthcoming
Jonathan A. Jensen, Patrick T. Walsh and Joe Cobbs
University of North Carolina at Chapel Hill, Indiana University and Northern Kentucky University - College of Business
Date Posted: February 10, 2017
Accepted Paper Series
23 downloads

Incl. Electronic Paper Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry
Jensen, J. A. Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry. Marketing Letters, Forthcoming
Jonathan A. Jensen
University of North Carolina at Chapel Hill
Date Posted: February 10, 2017
Accepted Paper Series
20 downloads

Incl. Electronic Paper Governance and Geopolitics in the Age of Blockchains and Cryptocurrencies
Kartik Hegadekatti
Government of India, Ministry of Railways
Date Posted: February 08, 2017
Working Paper Series
47 downloads

Incl. Electronic Paper Comparison of Parametric and Seminonparametric Representations of Unobserved Taste Heterogeneity in Discrete Choice
Prateek Bansal, Ricardo A. Daziano and Martin Achtnicht
Cornell University, Cornell University and Leibniz Institute of Urban and Regional Development
Date Posted: January 22, 2017
Working Paper Series
31 downloads

Incl. Electronic Paper Consumer Risk-reduction Behavior and New Product Purchases
Koichi Yonezawa and Timothy J. Richards
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Date Posted: January 18, 2017
Working Paper Series
25 downloads

Incl. Electronic Paper Market Segmentation Factors and Marketing Strategies in Flower and Garden Plants Business: A Case of Ongkharak District, Thailand
Sangtawan Ghijaghan, Kantanya Anuwach, Rosario Cano Garcia and Janet Sudango Casta
St Theresa International College, St Theresa International College, St Theresa International College and St. Theresa International College
Date Posted: January 10, 2017
Last Revised: February 18, 2017
Working Paper Series
59 downloads

Incl. Electronic Paper Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral
Knossenburg, Y., Nogueira, R., & Chimenti, P. (2016). Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral. Revista Brasileira De Marketing, 15(4).
Yentl Lisanne Knossenburg, Roberto Nogueira and Paula Chimenti
Universidade Federal do Rio de Janeiro (UFRJ), Programa de Engenharia de Transportes COPPE - UFRJ and Programa de Engenharia de Transportes COPPE - UFRJ
Date Posted: January 09, 2017
Accepted Paper Series
26 downloads

Incl. Electronic Paper Personality Traits and Sustainable Consumption
Ribeiro, J., Veiga, R., & Higuchi, A. (2016). Personality Traits and Sustainable Consumption. Revista Brasileira De Marketing, 15(3).
Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga and Agnaldo Keiti Higuchi
Federal University of Minas Gerais (UFMG), Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) and Federal University of Minas Gerais (UFMG)
Date Posted: January 09, 2017
Accepted Paper Series
10 downloads

Incl. Electronic Paper The Effect of Mandatory Paid Sick Leave Laws on Labor Market Outcomes, Health Care Utilization, and Health Behaviors.
Upjohn Institute working paper; 16-265
Kevin Callison and Michael F. Pesko
Grand Valley State University - Department of Economics and Weill Cornell
Date Posted: December 17, 2016
Last Revised: December 18, 2016
Working Paper Series
24 downloads

Incl. Electronic Paper People Reject (Superior) Algorithms Because They Compare Them to Counter-Normative Reference Points
Berkeley J. Dietvorst
The University of Chicago Booth School of Business
Date Posted: December 08, 2016
Last Revised: December 23, 2016
Working Paper Series
79 downloads

Incl. Electronic Paper An Economic Model of Multi-Level Marketing
Yaniv Reingewertz
Department of Public Administration and Policy, University of Haifa
Date Posted: December 07, 2016
Working Paper Series
40 downloads

Incl. Electronic Paper The Effects of Mobile Apps on Shopper Purchases and Product Returns
Mays Business School Research Paper No. 2878903
Unnati Narang and Venkatesh Shankar
Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students and Texas A&M University - Mays Business School
Date Posted: December 02, 2016
Working Paper Series
218 downloads

Incl. Electronic Paper Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers
Management & Marketing, volume XIV, issue 2/2016
Hawa Jallow and Omkar Dastane
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Date Posted: December 01, 2016
Last Revised: February 26, 2017
Accepted Paper Series
67 downloads

Incl. Electronic Paper Whose Choice Is It? The Role of Attitude in Determining Customer's Intention to Use the Courier
Asian Social Science; Vol. 12, No. 12; 2016 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education
Sri Setiyawati, Budhi Haryanto and Tulus Haryono
Graduate School of Economics, Sebelas Maret University, Sebelas Maret University and Sebelas Maret University
Date Posted: November 21, 2016
Accepted Paper Series
15 downloads

Incl. Electronic Paper Opportunities and Challenges: Lessons from Analyzing Terabytes of Scanner Data
Serena Ng
Columbia Business School - Economics Department
Date Posted: November 04, 2016
Last Revised: February 21, 2017
Working Paper Series
62 downloads

Incl. Electronic Paper Firm Scope and the Value of One-Stop Shopping in Washington State's Deregulated Liquor Market
Kelley School of Business Research Paper No. 16-70
Boyoung Seo
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Date Posted: November 04, 2016
Working Paper Series
30 downloads

Incl. Electronic Paper Inference for Product Competition and Separable Demand
Adam N. Smith, Peter E. Rossi and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: November 01, 2016
Working Paper Series
38 downloads

The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. Agent Selling
Zelong Yi, Yulan Wang, Yun Liu and Ying-Ju Chen
Shenzhen University, Hong Kong Polytechnic University, Independent and Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management
Date Posted: October 21, 2016
Working Paper Series

Incl. Electronic Paper Why Customers Intend to Use Express Delivery Services?
Case Studies in Business and Management. Macrothink Institute. ISSN 2333-3324, 2016, Vol. 3, No. 2. Published: August 2, 2016 - DOI:10.5296/csbm.v3i2.9661
Sri Setiyawati and Budhi Haryanto
Graduate School of Economics, Sebelas Maret University and Sebelas Maret University
Date Posted: October 18, 2016
Accepted Paper Series
16 downloads

Incl. Electronic Paper Customer Perceived Value towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention
Journal of Marketing and Consumer Behaviour in Emerging Markets, Vol. 2(4), p. 4-27, 2016
Abdulrauf Animashaun, Tarila Iman Tunkarimu and Omkar Dastane
Anglia Ruskin University, Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Date Posted: October 17, 2016
Last Revised: February 26, 2017
Accepted Paper Series
25 downloads

Incl. Electronic Paper Factors Influencing TV Home Shoppers’ Intention to Repurchase
GlobalNxt University Working Paper Series, No. 001/2016
Bordin Phayaphrom
GlobalNxt University
Date Posted: September 29, 2016
Working Paper Series
24 downloads

Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
113 downloads

Incl. Electronic Paper Influence of Entrepreneurial Marketing toward Innovation and Its Impact on Business Performance: A Survey on Small Industries of Wearing Apparel in West Java, Indonesia
International Journal of Economics, Commerce and Management, Vol. IV, Issue 8, Aug 2016
Sambudi Hamali, Yuyus Suryana, Nury Effendi and Yudi Azis
Universitas Bina Nusantara, Padjadjaran University - Faculty of Economics and Business, Padjadjaran University - Faculty of Economics and Business and Padjadjaran University - Department of Management
Date Posted: September 07, 2016
Accepted Paper Series
65 downloads

Incl. Electronic Paper The Effect of Entrepreneurial Marketing on Business Performance: Small Garment Industry in Bandung City, Indonesia
Developing Country Studies, Vol.5, No.1, 2015, ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
Sambudi Hamali
Universitas Bina Nusantara
Date Posted: August 28, 2016
Last Revised: February 14, 2017
Accepted Paper Series
90 downloads

Incl. Electronic Paper Factors Influencing Intention to Use Online Messaging Services in Bangladesh
Tanzina Binte Yousuf
Independent University, Bangladesh
Date Posted: August 22, 2016
Last Revised: September 07, 2016
Working Paper Series
38 downloads

Incl. Electronic Paper Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Pradeep K. Chintagunta, Marco Shaojun Qin and Maria Ana Vitorino
University of Chicago, University of Minnesota - Carlson School of Management and University of Minnesota - Carlson School of Management
Date Posted: August 17, 2016
Working Paper Series
112 downloads

Incl. Electronic Paper The Game of 'Choices': What Influences the Buying Decision?
IndraStra Global, Vol. 002, Issue No. 07, 2016, ISSN 2381-3652
Rahul Guhathakurta
IndraStra Global
Date Posted: August 15, 2016
Accepted Paper Series
49 downloads

The Effect of Perceived Risk Dimensions on Purchase Intention: An Empirical Evidence from Indian Private Labels Market
American Journal of Business, Vol. 30, Iss 4, pp. 218-230, 2015
Ramulu Bhukya
University of Hyderabad, School of Management Studies, Students
Date Posted: July 15, 2016
Accepted Paper Series

When Retailers Have You by the Nose: The Influence of Environmental Fragrancing on Patron Evaluations, Perceptions, & Intentions.
Gault, J. (2007). When Retailers Have You by the Nose: The Influence of Environmental Fragrancing on Patron Evaluations, Perceptions, & Intentions. Journal of International Business Disciplines, 1 (2).
Jack Gault
West Chester University of Pennsylvania
Date Posted: July 06, 2016
Accepted Paper Series

Incl. Electronic Paper Neutralization in Collaborative Consumption: An Exploration of Justifications Relating to a Controversial Service
Proceedings of the 27th Conference of the Society for the Advancement of Socio-Economics, 24-27 June 2016, University of California at Berkeley, San Francisco, USA., Humanistic Management Network, Research Paper Series No. 31/16
Myriam Ertz, Agnès Lecompte and Fabien Durif
Université du Québec à Chicoutimi, Université Bretagne Sud and Université du Québec à Montréal
Date Posted: June 26, 2016
Last Revised: October 17, 2016
Accepted Paper Series
143 downloads

Incl. Electronic Paper Advertising in Health Insurance Markets
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 05, 2016
Last Revised: March 06, 2017
Working Paper Series
179 downloads

Incl. Electronic Paper Minimum Wage and Real Wage Inequality: Evidence from Pass-Through to Retail Prices
Justin Leung
University of Chicago
Date Posted: May 31, 2016
Last Revised: November 08, 2016
Working Paper Series
172 downloads

Incl. Electronic Paper The Influence of Geography and Measurement in Estimating Cigarette Price Responsiveness
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-044,
Michael F. Pesko, John A. Tauras, Jidong Huang and Frank J. Chaloupka
Weill Cornell, University of Illinois at Chicago - Department of Economics, School of Public Health, Georgia State University and University of Illinois at Chicago - Department of Economics
Date Posted: May 25, 2016
Working Paper Series
52 downloads

Incl. Electronic Paper Time Inconsistency and Alcohol Sales Restrictions
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-047,
Marit Hinnosaar
Collegio Carlo Alberto
Date Posted: May 21, 2016
Working Paper Series
38 downloads

Incl. Electronic Paper Do Brands Compete or Coexist? Evidence from the Cola Wars
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051,
Anthony Koschmann and Jagdish N Sheth
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Date Posted: May 17, 2016
Last Revised: August 28, 2016
Working Paper Series
297 downloads

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices
Morgan K Ward
Southern Methodist University (SMU)
Date Posted: April 09, 2016
Working Paper Series

Incl. Electronic Paper A Conceptual Presentation of Customer Engagement in the Context of Social Media - An Emerging Market Perspective
International Journal in Management & Social Sciences, Forthcoming
Anupama Vohra and Neha Bhardwaj
University of Delhi and University of Delhi, Faculty of Management Studies, Students
Date Posted: April 04, 2016
Accepted Paper Series
337 downloads

Incl. Electronic Paper Marketing as a Primary Function of the Entire Organisation Based on Contemporary Issues
Newman Chintuwa Enyioko
Medonice Consulting and Research Institute
Date Posted: April 01, 2016
Working Paper Series
26 downloads

Incl. Electronic Paper The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight into SME Brands
Gadjah Mada International Journal of Business, Vol. 18, No. 1 (January-April, 2016): 1-19
Chuan Huat ONG, Salniza Md. Salleh and Rushami Zien Yusoff
KDU University College, Universiti Utara Malaysia - College of Business and Universiti Utara Malaysia
Date Posted: March 28, 2016
Accepted Paper Series
74 downloads

Incl. Electronic Paper What are the Understanding and Reason for Corporate Social Responsibility (CSR) in BP Azerbaijan
Seymur Malik Guliyev and Rashad N. Ayyubzada Sr.
State Oil Company of Azerbaijan Republic, Marketing and Operations and Azerbaijan National Academy of Sciences
Date Posted: March 10, 2016
Working Paper Series
50 downloads

Incl. Electronic Paper Consumer Based Brand Equity
Seymur Malik Guliyev
State Oil Company of Azerbaijan Republic, Marketing and Operations
Date Posted: March 08, 2016
Working Paper Series
93 downloads

Incl. Electronic Paper Supply Side Incidence of Consumption Taxes
Kyle Rozema
Northwestern University - Pritzker School of Law
Date Posted: March 07, 2016
Last Revised: October 06, 2016
Working Paper Series
41 downloads

Incl. Electronic Paper Frugality is Hard to Afford
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031, Ross School of Business Paper No. 1309,
A. Yesim Orhun and Mike Palazzolo
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Date Posted: March 07, 2016
Last Revised: August 28, 2016
Working Paper Series
1291 downloads

Incl. Electronic Paper Unseen Barriers for Women Career Advancements in Sri Lanka
Proceedings of Academics World 13th International Conference, Colombo, Sri Lanka, 2015
U.L.T.P. Gunasekare and Ganga Ratnayake
University of Kelaniya and University of Kelaniya
Date Posted: February 23, 2016
Accepted Paper Series
43 downloads


 

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