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Chicago Booth School of Business Marketing Research Papers

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Viewing: 1 - 50 of 178 papers

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 5,511
2.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,215
3.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 3,747
4.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,165
5.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,779
6.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,600
7.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,595
8.

Response Modeling with Non-random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 1,405
9.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031,
Number of pages: 45 Posted: 07 Mar 2016 Last Revised: 19 Jul 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Downloads 1,372
10.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,108
11.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15
Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,085
12.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,026
13.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,
Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 933
14.

Decision and Experience: Why Don't We Choose What Makes Us Happy?

Trends in Cognitive Sciences, 2006
Number of pages: 7 Posted: 11 Oct 2006 Last Revised: 10 Nov 2008
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 860
15.

The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research, Vol. 41, May 2004
Number of pages: 46 Posted: 26 May 2004
Accepted Paper Series
Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 848
16.

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

University of Chicago GSB Working Paper
Number of pages: 27 Posted: 04 Sep 2003
Working Paper Series
University of Chicago - Booth School of Business
Downloads 821
17.

Plausibly Exogenous

Number of pages: 48 Posted: 18 May 2007 Last Revised: 04 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 719
18.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 686
19.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Accepted Paper Series
University of Chicago, NUS Business School and Public University of Navarre, Spain
Downloads 670
20.

The Study of Customer Switching Behaviour Toward Carbonated Soft Drink Market

Research Redeems Realism - Proceeding of the 10th ARS, Page No. 284 - 290, ISSN 1800 - 4539, ISBN: 978-955-1443-72-6
Number of pages: 9 Posted: 01 Nov 2011 Last Revised: 23 Oct 2013
Accepted Paper Series
Eastern University, Sri Lanka - Department of Management - Faculty of Commerce and Management and Eastern University, Sri Lanka
Downloads 657
21.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008
Working Paper Series
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 641
22.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013
Working Paper Series
University of Bologna - Department of Management, Tuck School of Business at Dartmouth and University of Bologna - Department of Management
Downloads 615
23.

Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from Pakistan

Number of pages: 25 Posted: 01 May 2012
Working Paper Series
International Islamic University, Islamabad
Downloads 554
24.

A Neuromarketing Study of Consumer Satisfaction

Number of pages: 31 Posted: 08 Sep 2013
Working Paper Series
Research on Artificial and Natural Intelligence (RANI), Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas
Downloads 547
25.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 03 Feb 2011
Working Paper Series
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 535
26.

The Microfinance Market of Cameroon - Analyzing Trends and Current Development

Number of pages: 39 Posted: 14 Mar 2012 Last Revised: 14 Apr 2012
Working Paper Series
University of Buea
Downloads 494
27.

Infrastructure Development in India

Number of pages: 17 Posted: 18 Apr 2012
Working Paper Series
Independent
Downloads 492
28.
Downloads 477
29.

Do Brands Compete or Coexist? Evidence from the Cola Wars

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051,
Number of pages: 35 Posted: 17 May 2016 Last Revised: 28 Aug 2016
Working Paper Series
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Downloads 477
30.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 441
31.

Cost of Living Inequality during the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-032,
Number of pages: 63 Posted: 21 Feb 2015 Last Revised: 20 Sep 2017
Accepted Paper Series
University of Chicago and University of California, San Diego (UCSD)
Downloads 433
32.

Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper
Number of pages: 28 Posted: 08 Sep 2003
Working Paper Series
University of Chicago and University of Chicago - Booth School of Business
Downloads 429
33.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08
Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 427
34.

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming
Number of pages: 42 Posted: 16 Aug 2006
Accepted Paper Series
University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School
Downloads 396
35.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44 Posted: 22 Jul 2003
Accepted Paper Series
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 383
36.

Advertising in Health Insurance Markets

Number of pages: 50 Posted: 05 Jun 2016 Last Revised: 13 Oct 2017
Working Paper Series
University of Chicago - Marketing Management
Downloads 377
37.

Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-051,
Number of pages: 57 Posted: 12 Feb 2015 Last Revised: 28 Aug 2016
Working Paper Series
Boston College and University of Pittsburgh - Katz Graduate School of Business
Downloads 373
38.

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 363
39.

Perception of Youth Towards Online Shopping

Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.
Number of pages: 12 Posted: 18 Sep 2014
Accepted Paper Series
Devi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Downloads 362
40.

The Contribution of the Experience Economy to Brand Extension Strategy

Number of pages: 91 Posted: 21 Nov 2012 Last Revised: 26 Nov 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 343
41.

The Effects of Mobile Apps on Shopper Purchases and Product Returns

Mays Business School Research Paper No. 2878903
Number of pages: 51 Posted: 02 Dec 2016
Working Paper Series
Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students and Texas A&M University - Mays Business School
Downloads 336
42.

Forward-looking Bidding in Online Auctions

Number of pages: 39 Posted: 02 Jan 2004
Working Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 334
43.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008,
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 329
44.

Cross-Brand Pass-Through in Supermarket Pricing

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08
Number of pages: 34 Posted: 30 Jan 2008
Accepted Paper Series
University of Chicago - Booth School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 323
45.

Irrelevant Information and Mediated Intertemporal Choice

Journal of Consumer Psychology, Vol. 14, No. 2, 2004
Number of pages: 47 Posted: 08 Jun 2004
Accepted Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Florida - Warrington College of Business Administration and University of Michigan, Stephen M. Ross School of Business
Downloads 320
46.

The Empirical Effects of Minimum Resale Price Maintenance

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-006,
Number of pages: 54 Posted: 24 Oct 2014 Last Revised: 28 Aug 2016
Working Paper Series
Harvard Business School and Analysis Group
Downloads 319
47.

Recovering SKU-level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004
Working Paper Series
University of Pennsylvania - Marketing Department, Australian National University (ANU) and University of Chicago
Downloads 313
48.

Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing

Number of pages: 45 Posted: 17 Jun 2015 Last Revised: 21 Jul 2017
Working Paper Series
University of Chicago - Marketing Management
Downloads 301
49.

The Dow is Killing Me: Risky Health Behaviors and the Stock Market

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-001,
Number of pages: 40 Posted: 21 Jan 2013 Last Revised: 28 Aug 2016
Working Paper Series
University of Wisconsin - Oshkosh, University of Connecticut - Department of Agricultural and Resource Economics and Bates College
Downloads 289
50.

Structural Modeling and Policy Simulation: A Comment

Number of pages: 16 Posted: 14 Sep 2004
Working Paper Series
Tilburg University, CentER, University of California, Los Angeles (UCLA) - Anderson School of Management and London Business School
Downloads 273