SSRN Chicago Booth School of Business Marketing Research Papers

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005

Working Paper Series

Greg M. Allenby, Peter E. Rossi and Robert E. McCulloch

Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business

Downloads 5,430

2.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16

Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013

Working Paper Series

Ray Ball, S.P. Kothari and Valeri V. Nikolaev

University of Chicago - Accounting, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

There are 3 versions of this paper

Downloads 5,191

3.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming

Number of pages: 38 Posted: 04 Nov 2005

Accepted Paper Series

S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham

The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business

Downloads 3,714

4.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002

Working Paper Series

Greg M. Allenby and Peter E. Rossi

Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 2,142

5.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004

Working Paper Series

Pradeep K. Chintagunta, Tulin Erdem, Peter E. Rossi and Michel Wedel

University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department

Downloads 1,770

6.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41

Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016

Working Paper Series

Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su

University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

There are 2 versions of this paper

Downloads 1,592

7.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003

Working Paper Series

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago

Downloads 1,580

8.

House Prices, Local Demand, and Retail Prices

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-030 , Booth Working Paper Series 17-20,

Number of pages: 67 Posted: 24 Sep 2014 Last Revised: 20 Jul 2017

Working Paper Series

Johannes Stroebel and Joseph Vavra

New York University (NYU) and University of Chicago - Booth School of Business

There are 4 versions of this paper

Downloads 1,515

9.

Response Modeling with Non-random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003

Working Paper Series

Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago

Downloads 1,395

10.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031,

Number of pages: 45 Posted: 07 Mar 2016 Last Revised: 19 Jul 2017

Working Paper Series

A. Yesim Orhun and Mike Palazzolo

University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management

Downloads 1,333

11.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11

Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011

Working Paper Series

Pradeep K. Chintagunta and Harikesh Nair

University of Chicago and Stanford University - Graduate School of Business

There are 2 versions of this paper

Downloads 1,097

12.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15

Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010

Working Paper Series

Greg M. Allenby and Peter E. Rossi

Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 1,072

13.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 1,021

14.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,

Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 914

15.

How is Marketing Management Related with Supply Chain Management?

Number of pages: 4 Posted: 13 Feb 2014

Working Paper Series

Ankit

Independent

Downloads 904

16.

Decision and Experience: Why Don't We Choose What Makes Us Happy?

Trends in Cognitive Sciences, 2006

Number of pages: 7 Posted: 11 Oct 2006 Last Revised: 10 Nov 2008

Accepted Paper Series

Christopher K. Hsee and Reid Hastie

University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 849

17.

The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research, Vol. 41, May 2004

Number of pages: 46 Posted: 26 May 2004

Accepted Paper Series

Harald J. van Heerde, Carl F. Mela and Puneet Manchanda

Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 847

18.

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

University of Chicago GSB Working Paper

Number of pages: 27 Posted: 04 Sep 2003

Working Paper Series

Jean-Pierre Dubé

University of Chicago - Booth School of Business

Downloads 806

19.

Plausibly Exogenous

Number of pages: 48 Posted: 18 May 2007 Last Revised: 04 Aug 2008

Working Paper Series

Timothy G. Conley, Christian Hansen and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 714

20.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,

Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016

Accepted Paper Series

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé

Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business

Downloads 673

21.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08

Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011

Accepted Paper Series

Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada

University of Chicago, NUS Business School and Public University of Navarre, Spain

Downloads 661

22.

The Study of Customer Switching Behaviour Toward Carbonated Soft Drink Market

Research Redeems Realism - Proceeding of the 10th ARS, Page No. 284 - 290, ISSN 1800 - 4539, ISBN: 978-955-1443-72-6

Number of pages: 9 Posted: 01 Nov 2011 Last Revised: 23 Oct 2013

Accepted Paper Series

William Abarajithan and Victoria Rosanna Ragel

Eastern University, Sri Lanka - Department of Management - Faculty of Commerce and Management and Eastern University, Sri Lanka

Downloads 646

23.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008

Working Paper Series

Renna Jiang, Puneet Manchanda and Peter E. Rossi

University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 635

24.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013

Working Paper Series

Elisa Montaguti, Scott Neslin and Sara Valentini

University of Bologna - Department of Management, Tuck School of Business at Dartmouth and University of Bologna - Department of Management

Downloads 609

25.

Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from Pakistan

Number of pages: 25 Posted: 01 May 2012

Working Paper Series

Jehanzaib Waqas

International Islamic University, Islamabad

Downloads 547

26.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10

Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 03 Feb 2011

Working Paper Series

Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda

Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business

Downloads 532

27.

A Neuromarketing Study of Consumer Satisfaction

Number of pages: 31 Posted: 08 Sep 2013

Working Paper Series

Armando Freitas da Rocha, Fábio T. Rocha and Lucia H. Arruda

Research on Artificial and Natural Intelligence (RANI), Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas

Downloads 528

28.

Infrastructure Development in India

Number of pages: 17 Posted: 18 Apr 2012

Working Paper Series

Dr. Sisira Kanti Mishra

Independent

Downloads 490

29.

The Microfinance Market of Cameroon - Analyzing Trends and Current Development

Number of pages: 39 Posted: 14 Mar 2012 Last Revised: 14 Apr 2012

Working Paper Series

Leonard Ajonakoh Fotabong

University of Buea

Downloads 488

30.

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Number of pages: 37 Posted: 23 Feb 2007

Working Paper Series

Aparna A. Labroo and Angela Y. Lee

University of Chicago and Northwestern University - Kellogg School of Management

Downloads 475

31.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004

Working Paper Series

Zvi Gilula, Robert E. McCulloch and Peter E. Rossi

Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 435

32.

Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper

Number of pages: 28 Posted: 08 Sep 2003

Working Paper Series

Pradeep K. Chintagunta and Jean-Pierre Dubé

University of Chicago and University of Chicago - Booth School of Business

Downloads 426

33.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08

Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago

Downloads 426

34.

Marketing Determinants and Potential Effects of Banking Service Quality: The Case of Egypt

Number of pages: 33 Posted: 02 Mar 2012 Last Revised: 12 Apr 2012

Working Paper Series

Nagy Gayed and Nader Alber

Ain Shams University and Ain Shams University

Downloads 420

35.

Do Brands Compete or Coexist? Evidence from the Cola Wars

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051,

Number of pages: 35 Posted: 17 May 2016 Last Revised: 28 Aug 2016

Working Paper Series

Anthony Koschmann and Jagdish N Sheth

Emory University, Goizueta Business School, Students and Emory University - Department of Marketing

Downloads 412

36.

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming

Number of pages: 42 Posted: 16 Aug 2006

Accepted Paper Series

Suresh Ramanathan and Patti Williams

University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School

Downloads 395

37.

Cost of Living Inequality during the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-032,

Number of pages: 63 Posted: 21 Feb 2015 Last Revised: 20 Sep 2017

Accepted Paper Series

David Argente and Munseob Lee

University of Chicago and University of California, San Diego (UCSD)

Downloads 384

38.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,

Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017

Accepted Paper Series

Anita Rao and Emily Yucai Wang

University of Chicago - Booth School of Business and University of Massachusetts Amherst

Downloads 383

39.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948

Number of pages: 44 Posted: 22 Jul 2003

Accepted Paper Series

Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé

Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

There are 2 versions of this paper

Downloads 383

40.

Hoard Behavior and Commodity Bubbles

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-050,

Number of pages: 49 Posted: 21 Nov 2014 Last Revised: 28 Aug 2016

Working Paper Series

Harrison G. Hong, Aureo de Paula and Vishal Singh

Columbia University, Graduate School of Arts and Sciences, Department of Economics, University College London - Department of Economics and New York University (NYU) - Department of Marketing

There are 2 versions of this paper

Downloads 375

41.

Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-051,

Number of pages: 57 Posted: 12 Feb 2015 Last Revised: 28 Aug 2016

Working Paper Series

Hristina Nikolova and Jeffrey Inman

Boston College and University of Pittsburgh - Katz Graduate School of Business

Downloads 362

42.

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14

Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

There are 2 versions of this paper

Downloads 358

43.

A Comparative Study of Organized and Unorganized Retail Sectors in Bangalore

SIT Journal of Management Vol. 3, Special Issue, 2013. pp. 1-11.

Number of pages: 12 Posted: 05 Mar 2014

Accepted Paper Series

Mihir Dash and Sam Chandy

Alliance University - School of Business and Independent

Downloads 353

44.

Perception of Youth Towards Online Shopping

Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.

Number of pages: 12 Posted: 18 Sep 2014

Accepted Paper Series

Surendra Malviya and Chetna Sawant

Devi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)

Downloads 345

45.

The Contribution of the Experience Economy to Brand Extension Strategy

Number of pages: 91 Posted: 21 Nov 2012 Last Revised: 26 Nov 2012

Working Paper Series

Caroline Fraser

affiliation not provided to SSRN

Downloads 338

46.

Forward-looking Bidding in Online Auctions

Number of pages: 39 Posted: 02 Jan 2004

Working Paper Series

Robert Zeithammer

University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 333

47.

Advertising in Health Insurance Markets

Number of pages: 41 Posted: 05 Jun 2016 Last Revised: 06 Mar 2017

Working Paper Series

Bradley Shapiro

University of Chicago - Marketing Management

Downloads 332

48.

Cross-Brand Pass-Through in Supermarket Pricing

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08

Number of pages: 34 Posted: 30 Jan 2008

Accepted Paper Series

Jean-Pierre Dubé and Sachin Gupta

University of Chicago - Booth School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

Downloads 322

49.

Irrelevant Information and Mediated Intertemporal Choice

Journal of Consumer Psychology, Vol. 14, No. 2, 2004

Number of pages: 47 Posted: 08 Jun 2004

Accepted Paper Series

Stijn M. J. van Osselaer, Joseph W. Alba and Puneet Manchanda

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Florida - Warrington College of Business Administration and University of Michigan, Stephen M. Ross School of Business

Downloads 317

50.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008,

Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016

Working Paper Series

William Minseuk Cha, Pradeep K. Chintagunta and Sanjay K. Dhar

University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management

Downloads 312

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