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Chicago Booth School of Business Marketing Research Papers

139,384 Total downloads

Viewing: 1 - 50 of 504 papers

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 6,461
2.

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg

Multiple version iconThere are 2 versions of this paper

Downloads 6,379
3.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,459
4.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 4,104
5.

Marijuana and Alcohol Evidence Using Border Analysis and Retail Sales Data

Number of pages: 39 Posted: 02 Nov 2017 Last Revised: 25 Aug 2018
Working Paper Series
University of Connecticut, Andrew Young School of Policy Studies, Department of Economics and University of Connecticut
Downloads 3,047
6.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,445
7.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031
Number of pages: 41 Posted: 07 Mar 2016 Last Revised: 28 Apr 2018
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Downloads 1,945
8.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,901
9.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,742
10.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,632
11.

Response Modeling with Non-Random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 1,540
12.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15
Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,399
13.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,316
14.

Prices and Promotions in U.S. Retail Markets

Chicago Booth Research Paper No. 17-18
Number of pages: 83 Posted: 19 May 2017 Last Revised: 18 May 2021
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 1,260
15.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,218
16.

Perception of Youth Towards Online Shopping

Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.
Number of pages: 12 Posted: 18 Sep 2014
Accepted Paper Series
International Institute of Professional StudiesDevi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Downloads 1,216
17.

The Unequal Gains from Product Innovations: Evidence from the US Retail Sector

Number of pages: 121 Posted: 30 Dec 2015 Last Revised: 26 Dec 2016
Working Paper Series
London School of Economics & Political Science (LSE) - Department of Economics
Downloads 1,174
18.

Decision and Experience: Why Don't We Choose What Makes Us Happy?

Trends in Cognitive Sciences, 2006
Number of pages: 7 Posted: 11 Oct 2006 Last Revised: 10 Nov 2008
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 1,157
19.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 1,137
20.

Do Brands Compete or Coexist? Evidence from the Cola Wars

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051
Number of pages: 35 Posted: 17 May 2016 Last Revised: 28 Aug 2016
Working Paper Series
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Downloads 1,133
21.

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Columbia Business School Research Paper, Forthcoming
Number of pages: 51 Posted: 17 May 2020 Last Revised: 07 Sep 2021
Working Paper Series
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 1,097
22.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002
Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,096
23.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14, American Economic Journal: Microeconomics
Number of pages: 55 Posted: 06 Mar 2018 Last Revised: 02 Apr 2020
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 1,067
24.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Number of pages: 98 Posted: 31 Jan 2018 Last Revised: 30 Nov 2021
Working Paper Series
University of Southern California and University of Southern California
Downloads 970
25.

Cost of Living Inequality during the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-032
Number of pages: 54 Posted: 21 Feb 2015 Last Revised: 27 Jan 2020
Accepted Paper Series
Pennsylvania State University and University of California, San Diego (UCSD)
Downloads 952
26.

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

University of Chicago GSB Working Paper
Number of pages: 27 Posted: 04 Sep 2003
Working Paper Series
University of Chicago - Booth School of Business
Downloads 951
27.

Factors Influencing Smartphone Purchase Behavior Among Young Adults in Nigeria

International Journal of Recent Scientific Research, Vol. 7, Issue, 9, pp. 13248-13254, September, 2016
Number of pages: 7 Posted: 16 Feb 2018
Accepted Paper Series
Nnamdi Azikiwe University and Nnamdi Azikiwe University
Downloads 942
28.

A Neuromarketing Study of Consumer Satisfaction

Number of pages: 31 Posted: 08 Sep 2013
Working Paper Series
Research on Artificial and Natural Intelligence (RANI), Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas
Downloads 915
29.

The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research, Vol. 41, May 2004
Number of pages: 46 Posted: 26 May 2004
Accepted Paper Series
Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 901
30.

The Microfinance Market of Cameroon - Analyzing Trends and Current Development

Number of pages: 39 Posted: 14 Mar 2012 Last Revised: 14 Apr 2012
Working Paper Series
University of Buea
Downloads 887
31.

Who Benefits from Repealing Tampon Taxes? Empirical Evidence from New Jersey

Number of pages: 37 Posted: 18 Jul 2017 Last Revised: 20 Apr 2018
Working Paper Series
University of Richmond - School of Law and Washington University in St. Louis - School of Law

Multiple version iconThere are 2 versions of this paper

Downloads 884
32.

Advertising in Health Insurance Markets

Marketing Science, Forthcoming
Number of pages: 52 Posted: 05 Jun 2016 Last Revised: 26 Jan 2019
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 877
33.

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 823
34.

Plausibly Exogenous

Number of pages: 48 Posted: 18 May 2007 Last Revised: 04 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 808
35.

The Study of Customer Switching Behaviour Toward Carbonated Soft Drink Market

Research Redeems Realism - Proceeding of the 10th ARS, Page No. 284 - 290, ISSN 1800 - 4539, ISBN: 978-955-1443-72-6
Number of pages: 9 Posted: 01 Nov 2011 Last Revised: 23 Oct 2013
Accepted Paper Series
Eastern University, Sri Lanka - Department of Management - Faculty of Commerce and Management and Eastern University, Sri Lanka
Downloads 807
36.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 805
37.

More than a Penny's Worth: Left-Digit Bias and Firm Pricing

Chicago Booth Research Paper No. 19-22
Number of pages: 77 Posted: 02 Jul 2019 Last Revised: 30 Aug 2021
Working Paper Series
University of Chicago - Booth School of Business
Downloads 805
38.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Accepted Paper Series
University of Chicago, NUS Business School and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 782
39.

Bag 'Leakage': The Effect of Disposable Carryout Bag Regulations on Unregulated Bags

Number of pages: 54 Posted: 05 May 2017 Last Revised: 29 Oct 2019
Working Paper Series
The University of Sydney - School of Economics
Downloads 758
40.

A Study on Determining the Factors Impacting Consumer Perception Regarding the Online Food Delivery Apps in Guwahati

GIS Business, Vol-14-Issue-6-November-December-2019
Number of pages: 22 Posted: 26 Mar 2020
Accepted Paper Series
National Institute of Technology (NIT), Silchar, Sikkim Manipal Institute of Technology and National Institute of Technology (NIT), Silchar
Downloads 756
41.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Working Paper Series
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads 751
42.

The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan

Kamran , Q. and Siddiqui, D. A. (2019). The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan . Business and Management Horizons, 7(1), 23-48
Number of pages: 26 Posted: 24 May 2019 Last Revised: 30 May 2019
Accepted Paper Series
Karachi University Business School, Students and University of Karachi - Karachi University Business School
Downloads 707
43.

Product Innovation and Credit Market Disruptions

Number of pages: 94 Posted: 05 Nov 2019 Last Revised: 14 Jun 2021
Working Paper Series
University of Chicago - Booth School of Business and Northwestern University
Downloads 705
44.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008
Working Paper Series
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 691
45.

Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers

Management & Marketing, volume XIV, issue 2/2016
Number of pages: 22 Posted: 01 Dec 2016 Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University and Financial Training & Management Services (FTMS) CollegeCurtin University, Malaysia
Downloads 686
46.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013
Working Paper Series
University of Bologna - Department of Management, Dartmouth College - Tuck School of Business and University of Bologna - Department of Management
Downloads 683
47.

People Rely Less on Consumer Reviews for Experiential than Material Purchases

Dai, H., Chan, C., & Mogilner, C. (2020). People rely less on consumer reviews for experiential purchases than for material purchases. Journal of Consumer Research. 46(6), 1052-1075.
Number of pages: 93 Posted: 10 Sep 2014 Last Revised: 08 Jun 2020
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - The Wharton SchoolUniversity of Toronto - Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 629
48.

Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from Pakistan

Number of pages: 25 Posted: 01 May 2012
Working Paper Series
International Islamic University, Islamabad
Downloads 622
49.

Economic Effects of Environmental Crises: Evidence from Flint, Michigan

Number of pages: 87 Posted: 16 Jul 2019 Last Revised: 20 Mar 2021
Working Paper Series
University of Illinois at Urbana-Champaign, University of Massachusetts Amherst and Macalester College - Department of Economics
Downloads 603
50.

People Reject Algorithms in Uncertain Decision Domains Because They Have Diminishing Sensitivity to Forecasting Error

Number of pages: 33 Posted: 23 Jul 2019 Last Revised: 15 Sep 2020
Accepted Paper Series
The University of Chicago Booth School of Business and University of Chicago - Booth School of Business
Downloads 600