Hierarchical Bayes Models: A Practitioners Guide
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
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Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
Bayesian Statistics and Marketing
Structural Modeling in Marketing: Review and Assessment
Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
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Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Improving the Numerical Performance of Blp Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Frugality Is Hard to Afford
Response Modeling with Non-Random Marketing Mix Variables
Helping Settle the Marijuana and Alcohol Debate: Evidence from Scanner Data
Marketing Models of Consumer Demand
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Marketing Models of Consumer Demand
Marketing Models of Consumer Demand
Bayesian Applications in Marketing
An Empirical Model of Advertising Dynamics
Do Switching Costs Make Markets Less Competitive?
Decision and Experience: Why Don't We Choose What Makes Us Happy?
Product Differentiation and Mergers in the Carbonated Soft Drink Industry
The Dynamic Effect of Innovation on Market Structure
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Brand History, Geography, and the Persistence of Brand Shares
Quantifying Transaction Costs in Online/Offline Grocery Channel Choice
The Study of Customer Switching Behaviour Toward Carbonated Soft Drink Market
Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data
Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
A Neuromarketing Study of Consumer Satisfaction
Do Brands Compete or Coexist? Evidence from the Cola Wars
Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from Pakistan
A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior
Cost of Living Inequality during the Great Recession
The Microfinance Market of Cameroon - Analyzing Trends and Current Development
Infrastructure Development in India
Between Two Brands: A Goal Fluency Account of Brand Evaluation
Advertising in Health Insurance Markets
A Direct Approach to Data Fusion
Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data
Tipping and Concentration in Markets with Indirect Network Effects
Perception of Youth Towards Online Shopping
Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior
Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions
The Effects of Mobile Apps on Shopper Purchases and Product Returns
Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
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Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
State Dependence and Alternative Explanations for Consumer Inertia
There are 2 versions of this paper