SSRN Chicago Booth School of Business Marketing Research Papers

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005

Working Paper Series

Greg M. Allenby, Peter E. Rossi and Robert E. McCulloch

Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business

Downloads 5,965

2.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16

Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013

Working Paper Series

Ray Ball, S.P. Kothari and Valeri V. Nikolaev

University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

There are 3 versions of this paper

Downloads 5,346

3.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming

Number of pages: 38 Posted: 04 Nov 2005

Accepted Paper Series

S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham

The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business

Downloads 3,908

4.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002

Working Paper Series

Greg M. Allenby and Peter E. Rossi

Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 2,262

5.

Marijuana and Alcohol Evidence Using Border Analysis and Retail Sales Data

Number of pages: 39 Posted: 02 Nov 2017 Last Revised: 25 Aug 2018

Working Paper Series

Michele Baggio, Alberto Chong and Sungoh Kwon

University of Connecticut, Andrew Young School of Policy Studies, Department of Economics and University of Connecticut

Downloads 2,140

6.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004

Working Paper Series

Pradeep K. Chintagunta, Tulin Erdem, Peter E. Rossi and Michel Wedel

University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department

Downloads 1,834

7.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003

Working Paper Series

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago

Downloads 1,688

8.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031,

Number of pages: 41 Posted: 07 Mar 2016 Last Revised: 28 Apr 2018

Working Paper Series

A. Yesim Orhun and Mike Palazzolo

University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management

Downloads 1,637

9.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41

Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016

Working Paper Series

Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su

University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

There are 2 versions of this paper

Downloads 1,609

10.

Response Modeling with Non-Random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003

Working Paper Series

Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago

Downloads 1,458

11.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11

Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011

Working Paper Series

Pradeep K. Chintagunta and Harikesh Nair

University of Chicago and Stanford University - Graduate School of Business

There are 2 versions of this paper

Downloads 1,209

12.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15

Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010

Working Paper Series

Greg M. Allenby and Peter E. Rossi

Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 1,170

13.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 1,070

14.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,

Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 1,023

15.

Decision and Experience: Why Don't We Choose What Makes Us Happy?

Trends in Cognitive Sciences, 2006

Number of pages: 7 Posted: 11 Oct 2006 Last Revised: 10 Nov 2008

Accepted Paper Series

Christopher K. Hsee and Reid Hastie

University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 941

16.

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

University of Chicago GSB Working Paper

Number of pages: 27 Posted: 04 Sep 2003

Working Paper Series

Jean-Pierre Dubé

University of Chicago - Booth School of Business

Downloads 885

17.

The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research, Vol. 41, May 2004

Number of pages: 46 Posted: 26 May 2004

Accepted Paper Series

Harald J. van Heerde, Carl F. Mela and Puneet Manchanda

Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 877

18.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,

Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016

Accepted Paper Series

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé

Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business

Downloads 754

19.

Plausibly Exogenous

Number of pages: 48 Posted: 18 May 2007 Last Revised: 04 Aug 2008

Working Paper Series

Timothy G. Conley, Christian Hansen and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 746

20.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08

Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011

Accepted Paper Series

Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada

University of Chicago, NUS Business School and Public University of Navarre, Spain

Downloads 739

21.

Do Brands Compete or Coexist? Evidence from the Cola Wars

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051,

Number of pages: 35 Posted: 17 May 2016 Last Revised: 28 Aug 2016

Working Paper Series

Anthony Koschmann and Jagdish N Sheth

Emory University, Goizueta Business School, Students and Emory University - Department of Marketing

Downloads 703

22.

The Study of Customer Switching Behaviour Toward Carbonated Soft Drink Market

Research Redeems Realism - Proceeding of the 10th ARS, Page No. 284 - 290, ISSN 1800 - 4539, ISBN: 978-955-1443-72-6

Number of pages: 9 Posted: 01 Nov 2011 Last Revised: 23 Oct 2013

Accepted Paper Series

William Abarajithan and Victoria Rosanna Ragel

Eastern University, Sri Lanka - Department of Management - Faculty of Commerce and Management and Eastern University, Sri Lanka

Downloads 687

23.

A Neuromarketing Study of Consumer Satisfaction

Number of pages: 31 Posted: 08 Sep 2013

Working Paper Series

Armando da Rocha, Fábio Rocha and Lucia Arruda

Research on Artificial and Natural Intelligence (RANI), Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas

Downloads 668

24.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008

Working Paper Series

Renna Jiang, Puneet Manchanda and Peter E. Rossi

University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 657

25.

Cost of Living Inequality during the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-032,

Number of pages: 63 Posted: 21 Feb 2015 Last Revised: 20 Sep 2017

Accepted Paper Series

David Argente and Munseob Lee

Federal Reserve Banks - Federal Reserve Bank of Minneapolis and University of California, San Diego (UCSD)

Downloads 651

26.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013

Working Paper Series

Elisa Montaguti, Scott Neslin and Sara Valentini

University of Bologna - Department of Management, Dartmouth College - Tuck School of Business and University of Bologna - Department of Management

Downloads 643

27.

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

Chicago Booth Research Paper No. 17-18

Number of pages: 82 Posted: 19 May 2017 Last Revised: 11 Feb 2018

Working Paper Series

Günter J. Hitsch, Ali Hortacsu and Xiliang Lin

University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business

Downloads 640

28.

Advertising in Health Insurance Markets

Marketing Science, Forthcoming

Number of pages: 52 Posted: 05 Jun 2016 Last Revised: 26 Jan 2019

Accepted Paper Series

Bradley Shapiro

University of Chicago - Marketing Management

Downloads 591

29.

Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from Pakistan

Number of pages: 25 Posted: 01 May 2012

Working Paper Series

Jehanzaib Waqas

International Islamic University, Islamabad

Downloads 575

30.

Who Benefits from Repealing Tampon Taxes? Empirical Evidence from New Jersey

Number of pages: 37 Posted: 18 Jul 2017 Last Revised: 20 Apr 2018

Working Paper Series

Christopher Anthony Cotropia and Kyle Rozema

University of Richmond - School of Law and University of Chicago - Law School

There are 2 versions of this paper

Downloads 559

31.

The Microfinance Market of Cameroon - Analyzing Trends and Current Development

Number of pages: 39 Posted: 14 Mar 2012 Last Revised: 14 Apr 2012

Working Paper Series

Leonard Ajonakoh Fotabong

University of Buea

Downloads 556

32.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10

Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 22 Mar 2018

Working Paper Series

Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda

Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business

Downloads 554

33.

Infrastructure Development in India

Number of pages: 17 Posted: 18 Apr 2012

Working Paper Series

Dr. Sisira Kanti Mishra

Regional College of Management, Bhubaneswar, Odisha, India

Downloads 523

34.

Perception of Youth Towards Online Shopping

Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.

Number of pages: 12 Posted: 18 Sep 2014

Accepted Paper Series

Surendra Malviya and Chetna Sawant

Devi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)

Downloads 522

35.

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Number of pages: 37 Posted: 23 Feb 2007

Working Paper Series

Aparna A. Labroo and Angela Y. Lee

University of Chicago and Northwestern University - Kellogg School of Management

Downloads 492

36.

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6

Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018

Working Paper Series

Hunt Allcott, Rebecca Diamond, Jean-Pierre Dubé, Jessie Handbury, Ilya M. Rahkovsky and Molly Schnell

New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania - The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Princeton University

There are 2 versions of this paper

Downloads 491

37.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004

Working Paper Series

Zvi Gilula, Robert E. McCulloch and Peter E. Rossi

Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 477

38.

Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper

Number of pages: 28 Posted: 08 Sep 2003

Working Paper Series

Pradeep K. Chintagunta and Jean-Pierre Dubé

University of Chicago and University of Chicago - Booth School of Business

Downloads 452

39.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08

Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago

Downloads 446

40.

Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-051,

Number of pages: 57 Posted: 12 Feb 2015 Last Revised: 28 Aug 2016

Working Paper Series

Hristina Nikolova and Jeffrey Inman

Boston College and University of Pittsburgh - Katz Graduate School of Business

Downloads 435

41.

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming

Number of pages: 42 Posted: 16 Aug 2006

Accepted Paper Series

Suresh Ramanathan and Patti Williams

University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School

Downloads 419

42.

The Empirical Effects of Minimum Resale Price Maintenance

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-006,

Number of pages: 54 Posted: 24 Oct 2014 Last Revised: 28 Aug 2016

Working Paper Series

Alexander MacKay and David Smith

Harvard Business School and Analysis Group

Downloads 418

43.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008,

Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016

Working Paper Series

William Minseuk Cha, Pradeep K. Chintagunta and Sanjay K. Dhar

University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management

Downloads 416

44.

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,

Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018

Working Paper Series

Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar

UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management

There are 2 versions of this paper

Downloads 409

45.

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14

Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

There are 2 versions of this paper