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Chicago Booth School of Business Marketing Research Papers

108,858 Total downloads

Viewing: 1 - 50 of 399 papers

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 6,319
2.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,430
3.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 4,041
4.

Generalizable and Robust TV Advertising Effects

Number of pages: 68 Posted: 20 Jan 2020 Last Revised: 07 Aug 2020
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg

Multiple version iconThere are 2 versions of this paper

Downloads 3,307
5.

Marijuana and Alcohol Evidence Using Border Analysis and Retail Sales Data

Number of pages: 39 Posted: 02 Nov 2017 Last Revised: 25 Aug 2018
Working Paper Series
University of Connecticut, Andrew Young School of Policy Studies, Department of Economics and University of Connecticut
Downloads 2,892
6.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,386
7.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031
Number of pages: 41 Posted: 07 Mar 2016 Last Revised: 28 Apr 2018
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Downloads 1,894
8.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,880
9.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,723
10.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,618
11.

Response Modeling with Non-Random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 1,501
12.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15
Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,320
13.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,280
14.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,158
15.

The Unequal Gains from Product Innovations: Evidence from the US Retail Sector

Number of pages: 121 Posted: 30 Dec 2015 Last Revised: 26 Dec 2016
Working Paper Series
London School of Economics & Political Science (LSE) - Department of Economics
Downloads 1,137
16.

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

Chicago Booth Research Paper No. 17-18
Number of pages: 90 Posted: 19 May 2017 Last Revised: 20 Aug 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 1,095
17.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 1,083
18.

Decision and Experience: Why Don't We Choose What Makes Us Happy?

Trends in Cognitive Sciences, 2006
Number of pages: 7 Posted: 11 Oct 2006 Last Revised: 10 Nov 2008
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 1,061
19.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002
Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,057
20.

Do Brands Compete or Coexist? Evidence from the Cola Wars

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051
Number of pages: 35 Posted: 17 May 2016 Last Revised: 28 Aug 2016
Working Paper Series
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Downloads 1,000
21.

Cost of Living Inequality during the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-032
Number of pages: 54 Posted: 21 Feb 2015 Last Revised: 27 Jan 2020
Accepted Paper Series
Pennsylvania State University and University of California, San Diego (UCSD)
Downloads 937
22.

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

University of Chicago GSB Working Paper
Number of pages: 27 Posted: 04 Sep 2003
Working Paper Series
University of Chicago - Booth School of Business
Downloads 930
23.

The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research, Vol. 41, May 2004
Number of pages: 46 Posted: 26 May 2004
Accepted Paper Series
Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 892
24.

Perception of Youth Towards Online Shopping

Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.
Number of pages: 12 Posted: 18 Sep 2014
Accepted Paper Series
Devi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Downloads 864
25.

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Columbia Business School Research Paper Forthcoming
Number of pages: 69 Posted: 17 May 2020 Last Revised: 21 Oct 2020
Working Paper Series
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 853
26.

A Neuromarketing Study of Consumer Satisfaction

Number of pages: 31 Posted: 08 Sep 2013
Working Paper Series
Research on Artificial and Natural Intelligence (RANI), Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas
Downloads 850
27.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14, American Economic Journal: Microeconomics
Number of pages: 55 Posted: 06 Mar 2018 Last Revised: 02 Apr 2020
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 823
28.

Who Benefits from Repealing Tampon Taxes? Empirical Evidence from New Jersey

Number of pages: 37 Posted: 18 Jul 2017 Last Revised: 20 Apr 2018
Working Paper Series
University of Richmond - School of Law and Washington University in St. Louis - School of Law

Multiple version iconThere are 2 versions of this paper

Downloads 804
29.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 790
30.

Plausibly Exogenous

Number of pages: 48 Posted: 18 May 2007 Last Revised: 04 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 789
31.

Advertising in Health Insurance Markets

Marketing Science, Forthcoming
Number of pages: 52 Posted: 05 Jun 2016 Last Revised: 26 Jan 2019
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 782
32.

The Microfinance Market of Cameroon - Analyzing Trends and Current Development

Number of pages: 39 Posted: 14 Mar 2012 Last Revised: 14 Apr 2012
Working Paper Series
University of Buea
Downloads 778
33.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Accepted Paper Series
University of Chicago, NUS Business School and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 764
34.

The Study of Customer Switching Behaviour Toward Carbonated Soft Drink Market

Research Redeems Realism - Proceeding of the 10th ARS, Page No. 284 - 290, ISSN 1800 - 4539, ISBN: 978-955-1443-72-6
Number of pages: 9 Posted: 01 Nov 2011 Last Revised: 23 Oct 2013
Accepted Paper Series
Eastern University, Sri Lanka - Department of Management - Faculty of Commerce and Management and Eastern University, Sri Lanka
Downloads 759
35.

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 739
36.

Can User-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Number of pages: 74 Posted: 31 Jan 2018 Last Revised: 28 Oct 2019
Working Paper Series
University of Southern California and University of Southern California
Downloads 718
37.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008
Working Paper Series
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 678
38.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013
Working Paper Series
University of Bologna - Department of Management, Dartmouth College - Tuck School of Business and University of Bologna - Department of Management
Downloads 670
39.

Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from Pakistan

Number of pages: 25 Posted: 01 May 2012
Working Paper Series
International Islamic University, Islamabad
Downloads 606
40.

Factors Influencing Smartphone Purchase Behavior Among Young Adults in Nigeria

International Journal of Recent Scientific Research, Vol. 7, Issue, 9, pp. 13248-13254, September, 2016
Number of pages: 7 Posted: 16 Feb 2018
Accepted Paper Series
Nnamdi Azikiwe University and Nnamdi Azikiwe University
Downloads 596
41.

Minimum Wage and Real Wage Inequality: Evidence from Pass-Through to Retail Prices

Review of Economics and Statistics, Forthcoming
Number of pages: 79 Posted: 31 May 2016 Last Revised: 13 Aug 2020
Accepted Paper Series
National University of Singapore (NUS)
Downloads 577
42.

Bag 'Leakage': The Effect of Disposable Carryout Bag Regulations on Unregulated Bags

Number of pages: 54 Posted: 05 May 2017 Last Revised: 29 Oct 2019
Working Paper Series
The University of Sydney - School of Economics
Downloads 574
43.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 22 Mar 2018
Working Paper Series
Santa Clara University, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 571
44.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Working Paper Series
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads 567
45.

Infrastructure Development in India

Number of pages: 17 Posted: 18 Apr 2012
Working Paper Series
Regional College of Management, Bhubaneswar, Odisha, India
Downloads 543
46.

People Rely Less on Consumer Reviews for Experiential than Material Purchases

Dai, H., Chan, C., & Mogilner, C. (2020). People rely less on consumer reviews for experiential purchases than for material purchases. Journal of Consumer Research. 46(6), 1052-1075.
Number of pages: 93 Posted: 10 Sep 2014 Last Revised: 08 Jun 2020
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Toronto - Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 541
47.

Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers

Management & Marketing, volume XIV, issue 2/2016
Number of pages: 22 Posted: 01 Dec 2016 Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Downloads 513
48.

More than a Penny's Worth: Left-Digit Bias and Firm Pricing

Chicago Booth Research Paper No. 19-22
Number of pages: 79 Posted: 02 Jul 2019 Last Revised: 04 Dec 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads 513
49.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 510
50.

Super Bowl Ads

Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 31 Jul 2018
Working Paper Series
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads 509