1.
Hierarchical Bayes Models: A Practitioners Guide
Number of pages: 44
Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads
6,319
2.
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Chicago Booth Research Paper No. 09-16
Number of pages: 36
Posted: 13 Jul 2007
Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business
There are 3 versions of this paper
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Chicago Booth Research Paper No. 09-16
Number of pages: 36
Posted: 13 Jul 2007
Last Revised: 19 Feb 2013
Downloads
5,430
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Journal of Accounting Research, Forthcoming, Chicago Booth Research Paper No. 13-65
Number of pages: 37
Posted: 02 Aug 2013
Downloads
530
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Journal of Accounting Research, Vol. 51, No. 5, 2013
Posted: 28 Nov 2013
Downloads
5,430
3.
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
Marketing Science, Forthcoming
Number of pages: 38
Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads
4,041
4.
Generalizable and Robust TV Advertising Effects
Number of pages: 68
Posted: 20 Jan 2020
Last Revised: 07 Aug 2020
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
There are 2 versions of this paper
Generalizable and Robust TV Advertising Effects
Number of pages: 68
Posted: 20 Jan 2020
Last Revised: 07 Aug 2020
Downloads
3,307
Generalizable and Robust TV Advertising Effects
NBER Working Paper No. w27684
Number of pages: 42
Posted: 17 Aug 2020
Downloads
3
Downloads
3,307
5.
Marijuana and Alcohol Evidence Using Border Analysis and Retail Sales Data
Number of pages: 39
Posted: 02 Nov 2017
Last Revised: 25 Aug 2018
Working Paper Series
University of Connecticut, Andrew Young School of Policy Studies, Department of Economics and University of Connecticut
Downloads
2,892
6.
Bayesian Statistics and Marketing
Number of pages: 57
Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
2,386
7.
Frugality Is Hard to Afford
Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031
Number of pages: 41
Posted: 07 Mar 2016
Last Revised: 28 Apr 2018
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Downloads
1,894
8.
Structural Modeling in Marketing: Review and Assessment
Number of pages: 28
Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads
1,880
9.
Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Number of pages: 38
Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads
1,723
10.
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34
Posted: 05 Feb 2009
Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business
There are 2 versions of this paper
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34
Posted: 05 Feb 2009
Last Revised: 11 Jul 2016
Downloads
1,618
Improving the Numerical Performance of Blp Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
NBER Working Paper No. w14991
Number of pages: 52
Posted: 26 May 2009
Last Revised: 12 Jun 2009
Downloads
52
Downloads
1,618
11.
Response Modeling with Non-Random Marketing Mix Variables
Number of pages: 46
Posted: 31 Mar 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads
1,501
12.
Bayesian Applications in Marketing
Chicago Booth Research Paper No. 09-15
Number of pages: 70
Posted: 10 Mar 2009
Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
1,320
13.
Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Number of pages: 40
Posted: 02 Dec 2010
Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business
There are 2 versions of this paper
Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Number of pages: 40
Posted: 02 Dec 2010
Last Revised: 02 Mar 2011
Downloads
1,280
Marketing Models of Consumer Demand
Stanford Graduate School of Business Research Paper No. 2072
Posted: 04 Dec 2010
Downloads
1,280
14.
An Empirical Model of Advertising Dynamics
Number of pages: 43
Posted: 18 Dec 2003
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads
1,158
15.
The Unequal Gains from Product Innovations: Evidence from the US Retail Sector
Number of pages: 121
Posted: 30 Dec 2015
Last Revised: 26 Dec 2016
Working Paper Series
London School of Economics & Political Science (LSE) - Department of Economics
Downloads
1,137
16.
Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
Chicago Booth Research Paper No. 17-18
Number of pages: 90
Posted: 19 May 2017
Last Revised: 20 Aug 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business
There are 3 versions of this paper
Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
Chicago Booth Research Paper No. 17-18
Number of pages: 90
Posted: 19 May 2017
Last Revised: 20 Aug 2019
Downloads
1,095
Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-117
Number of pages: 91
Posted: 27 Sep 2019
Downloads
63
Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
NBER Working Paper No. w26306
Number of pages: 91
Posted: 23 Sep 2019
Downloads
7
Downloads
1,095
17.
Food Purchases During the Great Recession
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
Number of pages: 46
Posted: 14 Jan 2015
Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads
1,083
18.
Decision and Experience: Why Don't We Choose What Makes Us Happy?
Trends in Cognitive Sciences, 2006
Number of pages: 7
Posted: 11 Oct 2006
Last Revised: 10 Nov 2008
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads
1,061
19.
Do Switching Costs Make Markets Less Competitive?
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002
Number of pages: 48
Posted: 13 Jun 2006
Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
1,057
20.
Do Brands Compete or Coexist? Evidence from the Cola Wars
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051
Number of pages: 35
Posted: 17 May 2016
Last Revised: 28 Aug 2016
Working Paper Series
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Downloads
1,000
21.
Cost of Living Inequality during the Great Recession
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-032
Number of pages: 54
Posted: 21 Feb 2015
Last Revised: 27 Jan 2020
Accepted Paper Series
Pennsylvania State University and University of California, San Diego (UCSD)
Downloads
937
22.
Product Differentiation and Mergers in the Carbonated Soft Drink Industry
University of Chicago GSB Working Paper
Number of pages: 27
Posted: 04 Sep 2003
Working Paper Series
University of Chicago - Booth School of Business
Downloads
930
23.
The Dynamic Effect of Innovation on Market Structure
Journal of Marketing Research, Vol. 41, May 2004
Number of pages: 46
Posted: 26 May 2004
Accepted Paper Series
Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads
892
24.
Perception of Youth Towards Online Shopping
Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.
Number of pages: 12
Posted: 18 Sep 2014
Accepted Paper Series
Devi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Downloads
864
25.
The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic
Columbia Business School Research Paper Forthcoming
Number of pages: 69
Posted: 17 May 2020
Last Revised: 21 Oct 2020
Working Paper Series
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business
There are 3 versions of this paper
The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic
Columbia Business School Research Paper Forthcoming
Number of pages: 69
Posted: 17 May 2020
Last Revised: 21 Oct 2020
Downloads
853
The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic
University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2020-67
Number of pages: 70
Posted: 18 May 2020
Last Revised: 03 Aug 2020
Downloads
128
The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic
NBER Working Paper No. w27237
Number of pages: 70
Posted: 26 May 2020
Last Revised: 03 Dec 2020
Downloads
37
Downloads
853
26.
A Neuromarketing Study of Consumer Satisfaction
Number of pages: 31
Posted: 08 Sep 2013
Working Paper Series
Research on Artificial and Natural Intelligence (RANI), Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas
Downloads
850
27.
Promoting Wellness or Waste? Evidence from Antidepressant Advertising
Becker Friedman Institute for Research in Economics Working Paper No. 2018-14, American Economic Journal: Microeconomics
Number of pages: 55
Posted: 06 Mar 2018
Last Revised: 02 Apr 2020
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads
823
28.
Who Benefits from Repealing Tampon Taxes? Empirical Evidence from New Jersey
Number of pages: 37
Posted: 18 Jul 2017
Last Revised: 20 Apr 2018
Working Paper Series
University of Richmond - School of Law and Washington University in St. Louis - School of Law
There are 2 versions of this paper
Who Benefits from Repealing Tampon Taxes? Empirical Evidence from New Jersey
Number of pages: 37
Posted: 18 Jul 2017
Last Revised: 20 Apr 2018
Downloads
804
Who Benefits from Repealing Tampon Taxes? Empirical Evidence from New Jersey
Journal of Empirical Legal Studies, Vol. 15, Issue 3, pp. 620-647, 2018
Number of pages: 28
Posted: 20 Aug 2018
Downloads
1
Downloads
804
29.
Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34
Posted: 29 Sep 2008
Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads
790
30.
Plausibly Exogenous
Number of pages: 48
Posted: 18 May 2007
Last Revised: 04 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
789
31.
Advertising in Health Insurance Markets
Marketing Science, Forthcoming
Number of pages: 52
Posted: 05 Jun 2016
Last Revised: 26 Jan 2019
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads
782
32.
The Microfinance Market of Cameroon - Analyzing Trends and Current Development
Number of pages: 39
Posted: 14 Mar 2012
Last Revised: 14 Apr 2012
Working Paper Series
University of Buea
Downloads
778
33.
Quantifying Transaction Costs in Online/Offline Grocery Channel Choice
Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49
Posted: 08 Feb 2009
Last Revised: 01 Sep 2011
Accepted Paper Series
University of Chicago, NUS Business School and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads
764
34.
The Study of Customer Switching Behaviour Toward Carbonated Soft Drink Market
Research Redeems Realism - Proceeding of the 10th ARS, Page No. 284 - 290, ISSN 1800 - 4539, ISBN: 978-955-1443-72-6
Number of pages: 9
Posted: 01 Nov 2011
Last Revised: 23 Oct 2013
Accepted Paper Series
Eastern University, Sri Lanka - Department of Management - Faculty of Commerce and Management and Eastern University, Sri Lanka
Downloads
759
35.
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics
There are 2 versions of this paper
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Downloads
739
Food Deserts and the Causes of Nutritional Inequality
NBER Working Paper No. w24094
Number of pages: 79
Posted: 19 Dec 2017
Downloads
74
Downloads
739
36.
Can User-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp
Number of pages: 74
Posted: 31 Jan 2018
Last Revised: 28 Oct 2019
Working Paper Series
University of Southern California and University of Southern California
Downloads
718
37.
Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data
Number of pages: 43
Posted: 16 Jun 2007
Last Revised: 09 Sep 2008
Working Paper Series
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
678
38.
Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
Number of pages: 44
Posted: 06 Sep 2012
Last Revised: 21 Aug 2013
Working Paper Series
University of Bologna - Department of Management, Dartmouth College - Tuck School of Business and University of Bologna - Department of Management
Downloads
670
39.
Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from Pakistan
Number of pages: 25
Posted: 01 May 2012
Working Paper Series
International Islamic University, Islamabad
Downloads
606
40.
Factors Influencing Smartphone Purchase Behavior Among Young Adults in Nigeria
International Journal of Recent Scientific Research, Vol. 7, Issue, 9, pp. 13248-13254, September, 2016
Number of pages: 7
Posted: 16 Feb 2018
Accepted Paper Series
Nnamdi Azikiwe University and Nnamdi Azikiwe University
Downloads
596
41.
Minimum Wage and Real Wage Inequality: Evidence from Pass-Through to Retail Prices
Review of Economics and Statistics, Forthcoming
Number of pages: 79
Posted: 31 May 2016
Last Revised: 13 Aug 2020
Accepted Paper Series
National University of Singapore (NUS)
Downloads
577
42.
Bag 'Leakage': The Effect of Disposable Carryout Bag Regulations on Unregulated Bags
Number of pages: 54
Posted: 05 May 2017
Last Revised: 29 Oct 2019
Working Paper Series
The University of Sydney - School of Economics
Downloads
574
43.
A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior
Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51
Posted: 07 Feb 2009
Last Revised: 22 Mar 2018
Working Paper Series
Santa Clara University, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads
571
44.
Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax
Number of pages: 79
Posted: 14 Dec 2017
Last Revised: 13 Jan 2018
Working Paper Series
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads
567
45.
Infrastructure Development in India
Number of pages: 17
Posted: 18 Apr 2012
Working Paper Series
Regional College of Management, Bhubaneswar, Odisha, India
Downloads
543
46.
People Rely Less on Consumer Reviews for Experiential than Material Purchases
Dai, H., Chan, C., & Mogilner, C. (2020). People rely less on consumer reviews for experiential purchases than for material purchases. Journal of Consumer Research. 46(6), 1052-1075.
Number of pages: 93
Posted: 10 Sep 2014
Last Revised: 08 Jun 2020
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Toronto - Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
541
47.
Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers
Management & Marketing, volume XIV, issue 2/2016
Number of pages: 22
Posted: 01 Dec 2016
Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Downloads
513
48.
More than a Penny's Worth: Left-Digit Bias and Firm Pricing
Chicago Booth Research Paper No. 19-22
Number of pages: 79
Posted: 02 Jul 2019
Last Revised: 04 Dec 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads
513
49.
A Direct Approach to Data Fusion
Number of pages: 50
Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
510
50.
Super Bowl Ads
Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42
Posted: 27 Jan 2014
Last Revised: 31 Jul 2018
Working Paper Series
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads
509
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