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Columbia: Marketing (Topic)

126,321 Total downloads

Viewing: 1 - 50 of 204 papers

1.

Online Advertising as Passive Search

Number of pages: 52 Posted: 10 May 2021
Working Paper Series
New York University - Stern School of Business, Columbia University - Columbia Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 119
2.

The Twofold Effect of Customer Retention in Freemium Settings

Columbia Business School Research Paper Forthcoming
Number of pages: 69 Posted: 12 Jan 2021
Working Paper Series
Harvard Business School, Columbia Business School - Marketing and Facebook
Downloads 66
3.

Herding, Learning and Incentives for Online Reviews

Columbia Business School Research Paper Forthcoming
Number of pages: 42 Posted: 03 Dec 2020
Working Paper Series
Columbia Business School - Marketing, Columbia University - Department of Industrial Engineering and Operations Research (IEOR) and Columbia University - Department of Industrial Engineering and Operations Research & Data Science Institute
Downloads 123
4.

Do Suspense and Surprise Drive Entertainment Demand? Evidence from Twitch.tv

Columbia Business School Research Paper Forthcoming, NYU Stern School of Business Forthcoming
Number of pages: 55 Posted: 04 Nov 2020 Last Revised: 10 May 2021
Working Paper Series
Columbia University - Columbia Business School, New York University - Stern School of Business and Columbia University - Department of Computer Science
Downloads 204
5.

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Columbia Business School Research Paper Forthcoming
Number of pages: 52 Posted: 17 May 2020 Last Revised: 12 Jul 2021
Working Paper Series
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 998
6.

Multi-Period Contracting and Salesperson Effort Profiles: The Optimality of 'Hockey Stick,' 'Giving Up' and 'Resting on Laurels'

Columbia Business School Research Paper Forthcoming
Number of pages: 74 Posted: 04 Feb 2020
Working Paper Series
Columbia University - Columbia Business School and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 54
7.

Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments.

Journal of Interactive Marketing, Vol. 20, No. 1, pp. 21-33
Number of pages: 14 Posted: 22 Jan 2020
Accepted Paper Series
Murdoch University, Columbia Business School - Marketing, Accenture Corporation and Arizona State University (ASU) - Marketing Department
Downloads 379
8.

Consumer Purchase Journey, Ad Wearout, and Privacy Choices

Columbia Business School Research Paper Forthcoming
Number of pages: 57 Posted: 12 Dec 2019 Last Revised: 21 Oct 2020
Working Paper Series
Rutgers Business School, Columbia University - Columbia Business School and Columbia Business School - Marketing
Downloads 179
9.

Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach

Columbia Business School Research Paper Forthcoming
Number of pages: 77 Posted: 06 May 2019 Last Revised: 18 Nov 2020
Working Paper Series
Northeastern University - D’Amore-McKim School of Business and Columbia Business School - Marketing
Downloads 284
10.

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones

Number of pages: 15 Posted: 29 Jan 2019
Working Paper Series
State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics
Downloads 1,735
11.

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Number of pages: 14 Posted: 29 Jan 2019
Working Paper Series
State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics

Multiple version iconThere are 3 versions of this paper

Downloads 124
12.

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Number of pages: 14 Posted: 20 Jan 2019
Working Paper Series
State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics

Multiple version iconThere are 3 versions of this paper

Downloads 36
13.

Asymmetric Relations and the Friendship Paradox

Columbia Business School Research Paper No. 18-73
Number of pages: 20 Posted: 02 Oct 2018
Working Paper Series
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 110
14.

Competitive Advertising on Brand Search: Traffic Stealing and Click Quality

Columbia Business School Research Paper No. 18-59
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 10 Sep 2020
Working Paper Series
Columbia University - Columbia Business School and Microsoft Corporation - Microsoft Research, New York City
Downloads 369
15.

Go West Young Firm: Agglomeration and Embeddedness in Startup Migrations to Silicon Valley

Columbia Business School Research Paper No. 18-49
Number of pages: 56 Posted: 23 May 2018 Last Revised: 19 Mar 2019
Working Paper Series
Columbia University - Columbia Business School
Downloads 590
16.

Leadership Style, Market Orientation and Small Firms Growth Relationships in the Accra Metropolis: Exploring the Partial Least Squares Approach

International Journal of Management Science Research, Forthcoming
Number of pages: 16 Posted: 25 Apr 2018
Accepted Paper Series
University of Cape Coast, University of Cape Coast - Department of Marketing and Supply Chain Management, University of Cape Coast - Department of Marketing and Supply Chain Management and University of Cape Coast - Department of Marketing and Supply Chain Management
Downloads 25
17.

A Hidden Markov Model to Detect On-Shelf Out-of-Stocks Using Point of Sales Data

Number of pages: 49 Posted: 17 Apr 2018
Working Paper Series
University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
Downloads 241
18.

Media Strategies and Consumer Purchase Behaviour With Special Reference to FMCG Products

Number of pages: 13 Posted: 17 Apr 2018
Working Paper Series
Osmania University (OU) - Department of Business Management
Downloads 83
19.

Search Query Formation by Strategic Consumers

Columbia Business School Research Paper No. 18-30
Number of pages: 20 Posted: 13 Mar 2018
Working Paper Series
Microsoft Corporation - Microsoft Research, New York City and Columbia Business School - Marketing
Downloads 85
20.

Making Sense From (Apparent) Senselessness: The JCR Lens

Journal of Consumer Research, Vol. 44, No. 4, 2017, Columbia Business School Research Paper No. 18-28
Posted: 11 Mar 2018
Accepted Paper Series
University of British Columbia (UBC) - Sauder School of Business, York University - Schulich School of Business, Columbia Business School - Marketing and New York University (NYU) - Department of Marketing
21.

The Seesaw Self: Possessions, Identity (De)Activation, and Task Performance

Journal of Marketing Research, Forthcoming , Columbia Business School Research Paper No. 18-27
Posted: 11 Mar 2018
Accepted Paper Series
Independent and Columbia Business School - Marketing
22.

Beyond Bitcoin: The Economics of Digital Currencies (Introduction)

Columbia Business School Research Paper No. 18-40
Number of pages: 8 Posted: 09 Mar 2018 Last Revised: 16 Aug 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Columbia Business School - Marketing
Downloads 303
23.

Affective Boundaries of Scope Insensitivity

Journal of Consumer Research, Forthcoming , Columbia Business School Research Paper No. 18-33
Number of pages: 65 Posted: 08 Mar 2018
Working Paper Series
Singapore Management University - Lee Kong Chian School of Business and Columbia University - Columbia Business School
Downloads 51
24.

Learning in Online Advertising

Columbia Business School Research Paper No. 18-22
Number of pages: 68 Posted: 14 Feb 2018 Last Revised: 09 Oct 2020
Accepted Paper Series
Rutgers Business School and University of Washington - Michael G. Foster School of Business
Downloads 86
25.

Ad Blocking

Columbia Business School Research Paper No. 18-11
Number of pages: 49 Posted: 18 Jan 2018 Last Revised: 10 Apr 2021
Working Paper Series
Columbia Business School - Marketing, University of California, Berkeley - Haas School of Business and Columbia Business School - Marketing
Downloads 268
26.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 71 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Working Paper Series
Università Bocconi, Columbia Business School - Marketing and Mannheim Business School
Downloads 457
27.

Online Display Advertising Markets: A Literature Review and Future Directions

Columbia Business School Research Paper No. 18-1
Number of pages: 44 Posted: 06 Dec 2017 Last Revised: 29 Sep 2019
Working Paper Series
University of Rochester - Simon Business School, Duke University - Fuqua School of Business, Columbia Business School - Decision Risk and Operations and CBS Interactive
Downloads 1,585
28.

Partitioning Sorted Sets: Overcoming Choice Overload While Maintaining Decision Quality

Columbia Business School Research Paper No. 18-2
Number of pages: 59 Posted: 05 Dec 2017
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Pennsylvania Law School and Columbia Business School - Marketing
Downloads 127
29.

Demand for Online News under Government Control: Evidence from Russia

Columbia Business School Research Paper No. 17-100
Number of pages: 50 Posted: 12 Oct 2017 Last Revised: 24 May 2021
Working Paper Series
Columbia University - Columbia Business School and Microsoft Research
Downloads 457
30.

The Summarization of Creative Content

Columbia Business School Research Paper No. 17-86
Number of pages: 64 Posted: 21 Aug 2017
Working Paper Series
Columbia Business School - Marketing
Downloads 189
31.

Where Do People Get Their News?

Columbia Business School Research Paper No. 17-65
Number of pages: 58 Posted: 21 Jun 2017 Last Revised: 23 Oct 2018
Working Paper Series
Columbia University - Columbia Business School and Columbia Business School - Finance and Economics

Multiple version iconThere are 2 versions of this paper

Downloads 1,252
32.

Perceived Social Presence Reduces Fact-Checking

Proceedings of the National Academy of Science (PNAS), May 2017, Columbia Business School Research Paper No. 17-57
Posted: 25 May 2017
Accepted Paper Series
Columbia Business School, Columbia Business School and Columbia Business School - Marketing
33.

Competition Aspects of Digital Financial Services

ITU-T Focus Group Technical Report No. 03/2017 , Columbia Business School Research Paper No. 17-50
Number of pages: 58 Posted: 24 Apr 2017 Last Revised: 26 May 2018
Working Paper Series
Columbia Business School
Downloads 146
34.

Technology Inequality: Opportunities and Challenges for Mobile Financial Services

Columbia Business School Research Paper No. 17-49
Number of pages: 52 Posted: 24 Apr 2017 Last Revised: 26 May 2018
Working Paper Series
Columbia Business School
Downloads 69
35.

Overcoming the Cold Start Problem of CRM using a Probabilistic Machine Learning Approach

Columbia Business School Research Paper No. 17-37
Number of pages: 99 Posted: 17 Mar 2017 Last Revised: 02 Mar 2021
Working Paper Series
London Business School - Department of Marketing and Harvard Business School
Downloads 322
36.

The Value of Winning: Endorsement Returns in Individual Sports

Marketing Letters, Forthcoming
Number of pages: 19 Posted: 27 Feb 2017
Accepted Paper Series
Utrecht University - School of Economics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 93
37.

Translated Attributes as Choice Architecture: Aligning Objectives and Choices Through Decision Signposts

Management Science, Forthcoming, Columbia Business School Research Paper No. 17-30
Number of pages: 47 Posted: 23 Feb 2017
Accepted Paper Series
Technische Universität München, University of Technology Sydney, Columbia Business School - Marketing, Duke University - Fuqua School of Business and Princeton University
Downloads 135
38.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Accepted Paper Series
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Downloads 201
39.

Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach

Marketing Science, 37(6), 987-1008​, 2018
Number of pages: 50 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Accepted Paper Series
Columbia Business School - Marketing, Cheung Kong Graduate School of Business and University of Washington - Michael G. Foster School of Business
Downloads 289
40.

Modeling Dynamic Heterogeneity using Gaussian Processes

Forthcoming, Journal of Marketing Research
Posted: 13 Feb 2017 Last Revised: 16 Aug 2019
Accepted Paper Series
University of Pennsylvania - Marketing Department, Columbia Business School - Marketing and Cheung Kong Graduate School of Business
41.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Working Paper Series
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and Kelley School of Business, Indiana University
Downloads 671
42.

Countering Accusations with Innoculation: The Moderating Role of Consumer-Company Identification

Public Relations Review 39 (2013) 198– 206, Columbia Business School Research Paper No. 17-10
Posted: 13 Jan 2017
Accepted Paper Series
University of Vienna - Department of Communication and Columbia Business School - Marketing
43.

Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment

Journal of Consumer Research, Vol. 42, No. 6, 2016, Columbia Business School Research Paper No. 17-11
Posted: 13 Jan 2017
Accepted Paper Series
University of Wisconsin Madison and Columbia Business School - Marketing
44.

Mistaken Inferences from Advertising Conversations: A Modest Research Agenda

Columbia Business School Research Paper No. 17-9
Posted: 12 Jan 2017
Working Paper Series
Columbia Business School - Marketing
45.

On Aesthetic Pleasure: The Uncertainty-Reducing Role of Processing Fluency

Columbia Business School Research Paper No. 17-8
Number of pages: 4 Posted: 06 Jan 2017
Working Paper Series
affiliation not provided to SSRN and Columbia University - Columbia Business School
Downloads 105
46.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Accepted Paper Series
Kelley School of Business, Indiana University, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 36
47.

Consumer Desire for Control as a Barrier to New Product Adoption

Journal of Consumer Psychology, Forthcoming, Columbia Business School Research Paper No. 16-65
Number of pages: 24 Posted: 31 Aug 2016 Last Revised: 05 Oct 2016
Accepted Paper Series
affiliation not provided to SSRN, Columbia University, Columbia Business School, Marketing and Columbia Business School - Marketing
Downloads 129
48.

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

Columbia Business School Research Paper No. 16-2
Number of pages: 59 Posted: 19 Dec 2015 Last Revised: 17 Apr 2019
Working Paper Series
HKUST Business School and Columbia Business School - Marketing
Downloads 259
49.

Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations

Marketing Science (Forthcoming)
Number of pages: 39 Posted: 19 Nov 2015 Last Revised: 23 Jun 2017
Accepted Paper Series
University of Pennsylvania - Marketing Department and Columbia Business School - Marketing
Downloads 791
50.

How do Consumers Form Online Search Queries? The Importance of Activation Probabilities between Queries and Results

Columbia Business School Research Paper No. 15-91
Posted: 18 Oct 2015 Last Revised: 09 Aug 2020
Working Paper Series
HKUST Business School and Columbia Business School - Marketing