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Columbia: Marketing (Topic)

119,350 Total downloads

Viewing: 1 - 50 of 202 papers

1.

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Columbia Business School Research Paper Forthcoming
Number of pages: 69 Posted: 17 May 2020 Last Revised: 21 Oct 2020
Working Paper Series
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 768
2.

Multi-Period Contracting and Salesperson Effort Profiles: The Optimality of 'Hockey Stick,' 'Giving Up' and 'Resting on Laurels'

Columbia Business School Research Paper Forthcoming
Number of pages: 74 Posted: 04 Feb 2020
Working Paper Series
Columbia University - Columbia Business School and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 34
3.

Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments.

Journal of Interactive Marketing, Vol. 20, No. 1, pp. 21-33
Number of pages: 14 Posted: 22 Jan 2020
Accepted Paper Series
Murdoch University, Columbia Business School - Marketing, Accenture Corporation and Arizona State University (ASU) - Marketing Department
Downloads 371
4.

Consumer Purchase Journey, Ad Wearout, and Privacy Choices

Columbia Business School Research Paper Forthcoming
Number of pages: 57 Posted: 12 Dec 2019 Last Revised: 21 Oct 2020
Working Paper Series
Rutgers Business School, Columbia University - Columbia Business School and Columbia Business School - Marketing
Downloads 107
5.

Automating the B2B Salesperson Pricing Decisions: Can Machines Replace Humans and When?

Number of pages: 65 Posted: 06 May 2019
Working Paper Series
Northeastern University - D’Amore-McKim School of Business and Columbia Business School - Marketing
Downloads 171
6.

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones

Number of pages: 15 Posted: 29 Jan 2019
Working Paper Series
State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics
Downloads 1,040
7.

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Number of pages: 14 Posted: 29 Jan 2019
Working Paper Series
State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics

Multiple version iconThere are 3 versions of this paper

Downloads 97
8.

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Number of pages: 14 Posted: 20 Jan 2019
Working Paper Series
State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics

Multiple version iconThere are 3 versions of this paper

Downloads 24
9.

Asymmetric Relations and the Friendship Paradox

Columbia Business School Research Paper No. 18-73
Number of pages: 20 Posted: 02 Oct 2018
Working Paper Series
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 87
10.

Competitive Advertising on Brand Search: Traffic Stealing and Click Quality

Columbia Business School Research Paper No. 18-59
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 10 Sep 2020
Working Paper Series
Columbia University - Columbia Business School and Microsoft Corporation - Microsoft Research, New York City
Downloads 269
11.

Go West Young Firm: Agglomeration and Embeddedness in Startup Migrations to Silicon Valley

Columbia Business School Research Paper No. 18-49
Number of pages: 56 Posted: 23 May 2018 Last Revised: 19 Mar 2019
Working Paper Series
Columbia University - Columbia Business School
Downloads 525
12.

Leadership Style, Market Orientation and Small Firms Growth Relationships in the Accra Metropolis: Exploring the Partial Least Squares Approach

International Journal of Management Science Research, Forthcoming
Number of pages: 16 Posted: 25 Apr 2018
Accepted Paper Series
University of Cape Coast, University of Cape Coast - Department of Marketing and Supply Chain Management, University of Cape Coast - Department of Marketing and Supply Chain Management and University of Cape Coast - Department of Marketing and Supply Chain Management
Downloads 25
13.

A Hidden Markov Model to Detect On-Shelf Out-of-Stocks Using Point of Sales Data

Number of pages: 49 Posted: 17 Apr 2018
Working Paper Series
University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
Downloads 199
14.

Media Strategies and Consumer Purchase Behaviour With Special Reference to FMCG Products

Number of pages: 13 Posted: 17 Apr 2018
Working Paper Series
Osmania University (OU) - Department of Business Management
Downloads 65
15.

Search Query Formation by Strategic Consumers

Columbia Business School Research Paper No. 18-30
Number of pages: 20 Posted: 13 Mar 2018
Working Paper Series
Microsoft Corporation - Microsoft Research, New York City and Columbia Business School - Marketing
Downloads 70
16.

Making Sense From (Apparent) Senselessness: The JCR Lens

Journal of Consumer Research, Vol. 44, No. 4, 2017, Columbia Business School Research Paper No. 18-28
Posted: 11 Mar 2018
Accepted Paper Series
University of British Columbia (UBC) - Sauder School of Business, York University - Schulich School of Business, Columbia Business School - Marketing and New York University (NYU) - Department of Marketing
17.

The Seesaw Self: Possessions, Identity (De)Activation, and Task Performance

Journal of Marketing Research, Forthcoming , Columbia Business School Research Paper No. 18-27
Posted: 11 Mar 2018
Accepted Paper Series
Independent and Columbia Business School - Marketing
18.

Beyond Bitcoin: The Economics of Digital Currencies (Introduction)

Columbia Business School Research Paper No. 18-40
Number of pages: 8 Posted: 09 Mar 2018 Last Revised: 16 Aug 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Columbia Business School - Marketing
Downloads 246
19.

Affective Boundaries of Scope Insensitivity

Journal of Consumer Research, Forthcoming , Columbia Business School Research Paper No. 18-33
Number of pages: 65 Posted: 08 Mar 2018
Working Paper Series
Singapore Management University - Lee Kong Chian School of Business and Columbia University - Columbia Business School
Downloads 44
20.

Framing, Context and Value Averaging

Columbia Business School Research Paper No. 18-23
Number of pages: 50 Posted: 05 Mar 2018
Working Paper Series
Columbia Business School - Marketing, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 55
21.

Learning in Online Advertising

Columbia Business School Research Paper No. 18-22
Number of pages: 68 Posted: 14 Feb 2018 Last Revised: 09 Oct 2020
Accepted Paper Series
Rutgers Business School and University of Washington - Michael G. Foster School of Business
Downloads 78
22.

Ad Blocking

Columbia Business School Research Paper No. 18-11
Number of pages: 53 Posted: 18 Jan 2018 Last Revised: 27 Jul 2020
Working Paper Series
Columbia Business School - Marketing, University of California, Berkeley - Haas School of Business and Columbia Business School - Marketing
Downloads 166
23.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 71 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Working Paper Series
Università Bocconi, Columbia Business School - Marketing and Mannheim Business School
Downloads 331
24.

Online Display Advertising Markets: A Literature Review and Future Directions

Columbia Business School Research Paper No. 18-1
Number of pages: 44 Posted: 06 Dec 2017 Last Revised: 29 Sep 2019
Working Paper Series
University of Rochester - Simon Business School, Duke University - Fuqua School of Business, Columbia Business School - Decision Risk and Operations and CBS Interactive
Downloads 1,339
25.

Partitioning Sorted Sets: Overcoming Choice Overload While Maintaining Decision Quality

Columbia Business School Research Paper No. 18-2
Number of pages: 59 Posted: 05 Dec 2017
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Pennsylvania Law School and Columbia Business School - Marketing
Downloads 84
26.

What Drives Demand for Government-Controlled News? Evidence from Russia

Columbia Business School Research Paper No. 17-100
Number of pages: 71 Posted: 12 Oct 2017 Last Revised: 16 Feb 2020
Working Paper Series
Columbia University - Columbia Business School and Microsoft Research
Downloads 337
27.

The Summarization of Creative Content

Columbia Business School Research Paper No. 17-86
Number of pages: 64 Posted: 21 Aug 2017
Working Paper Series
Columbia Business School - Marketing
Downloads 156
28.

Where Do People Get Their News?

Columbia Business School Research Paper No. 17-65
Number of pages: 58 Posted: 21 Jun 2017 Last Revised: 23 Oct 2018
Working Paper Series
Columbia University - Columbia Business School and Columbia Business School - Finance and Economics

Multiple version iconThere are 2 versions of this paper

Downloads 1,121
29.

Perceived Social Presence Reduces Fact-Checking

Proceedings of the National Academy of Science (PNAS), May 2017, Columbia Business School Research Paper No. 17-57
Posted: 25 May 2017
Accepted Paper Series
Columbia Business School, Columbia Business School and Columbia Business School - Marketing
30.

Competition Aspects of Digital Financial Services

ITU-T Focus Group Technical Report No. 03/2017 , Columbia Business School Research Paper No. 17-50
Number of pages: 58 Posted: 24 Apr 2017 Last Revised: 26 May 2018
Working Paper Series
Columbia Business School
Downloads 134
31.

Technology Inequality: Opportunities and Challenges for Mobile Financial Services

Columbia Business School Research Paper No. 17-49
Number of pages: 52 Posted: 24 Apr 2017 Last Revised: 26 May 2018
Working Paper Series
Columbia Business School
Downloads 68
32.

Overcoming the Cold Start Problem of CRM using a Probabilistic Machine Learning Approach

Columbia Business School Research Paper No. 17-37
Number of pages: 89 Posted: 17 Mar 2017 Last Revised: 09 Jun 2020
Working Paper Series
London Business School - Department of Marketing and Harvard Business School
Downloads 257
33.

The Value of Winning: Endorsement Returns in Individual Sports

Marketing Letters, Forthcoming
Number of pages: 19 Posted: 27 Feb 2017
Accepted Paper Series
Utrecht University - School of Economics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 84
34.

Translated Attributes as Choice Architecture: Aligning Objectives and Choices Through Decision Signposts

Management Science, Forthcoming, Columbia Business School Research Paper No. 17-30
Number of pages: 47 Posted: 23 Feb 2017
Accepted Paper Series
Technische Universität München, University of Technology Sydney, Columbia Business School - Marketing, Duke University - Fuqua School of Business and Princeton University
Downloads 126
35.

An Empirical Study of National vs. Local Pricing by Chain Stores under Competition

Marketing Science, 37(5), 812-837, 2018
Number of pages: 62 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Accepted Paper Series
Cheung Kong Graduate School of Business, Northwestern University - Kellogg School of Management and Columbia Business School - Marketing
Downloads 186
36.

Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach

Marketing Science, 37(6), 987-1008​, 2018
Number of pages: 50 Posted: 15 Feb 2017 Last Revised: 20 Aug 2019
Accepted Paper Series
Columbia Business School - Marketing, Cheung Kong Graduate School of Business and University of Washington - Michael G. Foster School of Business
Downloads 266
37.

Modeling Dynamic Heterogeneity using Gaussian Processes

Forthcoming, Journal of Marketing Research
Posted: 13 Feb 2017 Last Revised: 16 Aug 2019
Accepted Paper Series
University of Pennsylvania - Marketing Department, Columbia Business School - Marketing and Cheung Kong Graduate School of Business
38.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Working Paper Series
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and Kelley School of Business, Indiana University
Downloads 647
39.

Countering Accusations with Innoculation: The Moderating Role of Consumer-Company Identification

Public Relations Review 39 (2013) 198– 206, Columbia Business School Research Paper No. 17-10
Posted: 13 Jan 2017
Accepted Paper Series
University of Vienna - Department of Communication and Columbia Business School - Marketing
40.

Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment

Journal of Consumer Research, Vol. 42, No. 6, 2016, Columbia Business School Research Paper No. 17-11
Posted: 13 Jan 2017
Accepted Paper Series
University of Wisconsin Madison and Columbia Business School - Marketing
41.

Mistaken Inferences from Advertising Conversations: A Modest Research Agenda

Columbia Business School Research Paper No. 17-9
Posted: 12 Jan 2017
Working Paper Series
Columbia Business School - Marketing
42.

On Aesthetic Pleasure: The Uncertainty-Reducing Role of Processing Fluency

Columbia Business School Research Paper No. 17-8
Number of pages: 4 Posted: 06 Jan 2017
Working Paper Series
affiliation not provided to SSRN and Columbia University - Columbia Business School
Downloads 88
43.

Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions

Journal of Experimental Psychology: General, Vol. 145(7): 807-29, 2016, Columbia Business School Research Paper No. 16-79
Number of pages: 71 Posted: 07 Nov 2016
Accepted Paper Series
Kelley School of Business, Indiana University, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 33
44.

Consumer Desire for Control as a Barrier to New Product Adoption

Journal of Consumer Psychology, Forthcoming, Columbia Business School Research Paper No. 16-65
Number of pages: 24 Posted: 31 Aug 2016 Last Revised: 05 Oct 2016
Accepted Paper Series
affiliation not provided to SSRN, Columbia University, Columbia Business School, Marketing and Columbia Business School - Marketing
Downloads 120
45.

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

Columbia Business School Research Paper No. 16-2
Number of pages: 59 Posted: 19 Dec 2015 Last Revised: 17 Apr 2019
Working Paper Series
Hong Kong University of Science & Technology (HKUST) - HKUST Business School and Columbia Business School - Marketing
Downloads 250
46.

Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations

Marketing Science (Forthcoming)
Number of pages: 39 Posted: 19 Nov 2015 Last Revised: 23 Jun 2017
Accepted Paper Series
University of Pennsylvania - Marketing Department and Columbia Business School - Marketing
Downloads 708
47.

How do Consumers Form Online Search Queries? The Importance of Activation Probabilities between Queries and Results

Columbia Business School Research Paper No. 15-91
Posted: 18 Oct 2015 Last Revised: 09 Aug 2020
Working Paper Series
Hong Kong University of Science & Technology (HKUST) - HKUST Business School and Columbia Business School - Marketing
48.

Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Working Paper Series
Harvard Business School, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Downloads 409
49.

Some Customers Would Rather Leave Without Saying Goodbye

Columbia Business School Research Paper No. 15-55
Number of pages: 60 Posted: 17 May 2015 Last Revised: 28 Sep 2016
Working Paper Series
Harvard Business School, Columbia Business School - Marketing and London Business School
Downloads 184
50.

Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol

Columbia Business School Research Paper No. 14-34
Number of pages: 40 Posted: 07 Aug 2014
Working Paper Series
University of Colorado at Boulder - Department of Marketing
Downloads 44