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Columbia: Marketing (Topic)

105,185 Total downloads

Viewing: 1 - 50 of 196 papers

1.

Do Defaults Save Lives?

Science, Vol. 302, pp. 1338-1339, 2003
Number of pages: 2 Posted: 09 Jan 2009
Accepted Paper Series
Columbia Business School - Marketing and Microsoft Research New York City
Downloads 25,995
2.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,785
3.

Consumer Buying Behavior on the Internet: Findings from Panel Data

Journal of Interactive Marketing, Vol. 14, No. 1, pp. 15-29, 2000
Number of pages: 15 Posted: 08 Jan 2009
Accepted Paper Series
Accenture Corporation, Murdoch University and Columbia Business School - Marketing
Downloads 6,768
4.

Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009, Columbia Business School Research Paper No. 12-19
Number of pages: 18 Posted: 17 Nov 2011
Accepted Paper Series
Columbia Business School - International Business, University of Bath - School of Management and affiliation not provided to SSRN
Downloads 5,478
5.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads 5,025
6.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 4,873
7.

Emotional Accounting: How Feelings About Money Influence Consumer Choice

Journal of Marketing Research, Vol. 46, pp. 66-80, February 2009
Number of pages: 15 Posted: 17 Feb 2010
Accepted Paper Series
Columbia Business School - Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 3,049
8.

Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice

Management Science, Vol. 36, No. 6, pp. 643-660, 1990
Posted: 29 Jun 2009
Accepted Paper Series
University of Chicago - Booth School of Business and Columbia Business School - Marketing
Downloads 1,726
9.

Measuring Consumer Risk-Return Tradeoffs

Number of pages: 38 Posted: 13 Oct 2005
Working Paper Series
Microsoft Research New York City, Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 1,520
10.

The Nature and Role of Affect in Consumer Behavior

HANDBOOK OF CONSUMER PSYCHOLOGY, Curtis P. Haugtvedt, Paul Herr, Frank Kardes, eds., pp. 297-348, Erlbaum, 2008
Number of pages: 98 Posted: 02 Apr 2008
Accepted Paper Series
University of Florida - Warrington College of Business Administration, Columbia University - Columbia Business School and FGV/EBAPE
Downloads 1,513
11.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads 1,412
12.

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition

Number of pages: 41 Posted: 23 Aug 2006
Working Paper Series
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 1,325
13.

Promotion and Prevention in Consumer Decision Making: State of the Art and Theoretical Propositions

INSIDE CONSUMPTION: FRONTIERS OF RESEARCH ON CONSUMER MOTIVES, GOALS, AND DESIRES, S. Ratneshwar, David Glen Mick, eds., Routledge
Number of pages: 61 Posted: 02 Aug 2004
Accepted Paper Series
Columbia University - Columbia Business School and Columbia Business School - Management
Downloads 1,286
14.

Mindful Judgment and Decision Making

Annual Review of Psychology, Vol. 60, p. 53, 2009, Columbia Business School Research Paper
Number of pages: 36 Posted: 09 Nov 2011
Accepted Paper Series
Columbia Business School - Management & Psychology and Columbia Business School - Marketing
Downloads 1,098
15.

Assessing the Value-Relevance of Customer Satisfaction

Number of pages: 36 Posted: 03 Jun 2007 Last Revised: 14 Aug 2011
Working Paper Series
Diogenes Consulting and University of Washington
Downloads 1,038
16.

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294,
Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016
Accepted Paper Series
Columbia Business School - Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 926
17.

The Max-Min-Min Principle of Product Differentiation

Number of pages: 36 Posted: 01 Feb 1997
Working Paper Series
Columbia Business School - Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 925
18.

Defaults and Donation Decisions

Transplantation, Vol. 78, No. 12, pp. 1713-1716
Number of pages: 4 Posted: 07 Jan 2009
Accepted Paper Series
Columbia Business School - Marketing and Microsoft Research New York City
Downloads 905
19.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 864
20.

Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application

Marketing Science 29.5 (2010): 909-924
Number of pages: 39 Posted: 05 Jun 2008 Last Revised: 08 Nov 2016
Accepted Paper Series
University of Chile - Industrial Engineering, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 815
21.

Predictors of Online Buying Behavior

Communications of the ACM, Vol. 42, pp. 32-48
Number of pages: 7 Posted: 18 Jun 2009
Accepted Paper Series
Murdoch University, Accenture Corporation and Columbia Business School - Marketing
Downloads 798
22.

Where Do People Get Their News?

Columbia Business School Research Paper No. 17-65
Number of pages: 58 Posted: 21 Jun 2017 Last Revised: 23 Oct 2018
Working Paper Series
Columbia University - Columbia Business School and Columbia Business School - Finance and Economics

Multiple version iconThere are 2 versions of this paper

Downloads 785
23.

Framing, Probability Distortions, and Insurance Decisions

Journal of Risk and Uncertainty, Vol. 7, No. 1, 1993
Number of pages: 9 Posted: 29 Jun 2009
Accepted Paper Series
Columbia Business School - Marketing, University of Pennsylvania - Operations & Information Management Department, affiliation not provided to SSRN and University of Pennsylvania - The Wharton School, Operations, Information and Decisions Department
Downloads 693
24.

The Theory and Practice of Myopic Management

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 23 Mar 2009 Last Revised: 14 Aug 2011
Accepted Paper Series
University of Washington
Downloads 686
25.

Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences

Number of pages: 46 Posted: 20 Nov 2007
Working Paper Series
University of Washington and Diogenes Consulting
Downloads 672
26.

If I'm Not Hot, are You Hot or Not? Physical Attractiveness Evaluations and Dating Preferences as a Function of Own Attractiveness

Number of pages: 29 Posted: 16 Nov 2007
Working Paper Series
Columbia Business School - Marketing, Carnegie Mellon University - Department of Social and Decision Sciences, Duke University - Fuqua School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 644
27.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Working Paper Series
University of Washington and Diogenes Consulting
Downloads 626
28.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
Accepted Paper Series
HEC Paris - Marketing, Mannheim Business School, London Business School - Department of Marketing and Columbia Business School - Marketing
Downloads 609
29.

Competing Theories of Blackmail: An Empirical Research Critique of Criminal Law Theory

Texas Law Review, Vol. 89, p. 291, 2010, University of Pennsylvania Law School, Public Law Research Paper No. 09-27, Brooklyn Law School, Legal Studies Paper No. 171
Number of pages: 64 Posted: 23 Sep 2009 Last Revised: 28 Jun 2011
Accepted Paper Series
University of Pennsylvania Law School, Rutgers Law School and University of Chicago - Booth School of Business
Downloads 593
30.

Accounting for Marketing Activities: Implications for Marketing Research and Practice

Number of pages: 50 Posted: 25 Feb 2011 Last Revised: 14 Aug 2011
Working Paper Series
University of Washington and Columbia University - Columbia Business School
Downloads 568
31.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Working Paper Series
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard Business School, London Business School, Tilburg University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and University of Pennsylvania - The Wharton School
Downloads 568
32.

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

Columbia Business School Research Paper No. 13-76
Number of pages: 60 Posted: 13 Oct 2013 Last Revised: 16 May 2015
Working Paper Series
Harvard Business School, University of Pennsylvania - Marketing Department and Columbia University - Columbia Business School
Downloads 568
33.

Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations

Marketing Science (Forthcoming)
Number of pages: 39 Posted: 19 Nov 2015 Last Revised: 23 Jun 2017
Accepted Paper Series
Columbia University, Columbia Business School, Marketing, Students and Columbia Business School - Marketing
Downloads 517
34.

Man, My Brain is Tired: Linking Depletion and Cognitive Effort in Choice

Journal of Consumer Psychology, Vol. 18, No. 1, pp. 14-16, 2008
Number of pages: 3 Posted: 07 Jan 2009
Accepted Paper Series
Columbia Business School - Marketing
Downloads 510
35.

Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect

Columbia Business School Research Paper No. 12-10
Number of pages: 32 Posted: 18 Jan 2012
Working Paper Series
Duke University - Marketing, Duke University - Fuqua School of Business, University of California, Los Angeles - Anderson School of Management, University of British Columbia (UBC) - Sauder School of Business and Columbia Business School - Marketing
Downloads 508
36.

Value Implications of Corporate Branding in Mergers

Number of pages: 44 Posted: 11 Feb 2011
Working Paper Series
University of Washington, Type 2 Consulting and University of North Carolina - Chapel Hill
Downloads 481
37.

Valuing Branded Businesses

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 23 Apr 2008 Last Revised: 14 Aug 2011
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 481
38.

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Marketing Science, Fothcoming
Number of pages: 50 Posted: 03 Jun 2007
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 476
39.

Divide and Prosper: Consumers' Reaction to Partitioned Prices

Journal of Marketing Research, Vol. 35, pp. 453-463, November 1998
Posted: 24 Jun 2009
Accepted Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Columbia Business School - Marketing
Downloads 474
40.

Constructing Preferences from Memory

The Construction of Preference, Lichtenstein, S. & Slovic, P., (eds.), pp. 397-410, New York, NY, Cambridge University Press, 2006
Number of pages: 26 Posted: 17 Nov 2008 Last Revised: 31 Aug 2011
Working Paper Series
Columbia Business School - Management & Psychology and Columbia Business School - Marketing
Downloads 458
41.

Explaining the Power-Law Degree Distribution in a Social Commerce Network

Social Networks, Vol. 31, No. 4, pp. 262-270, 2009
Number of pages: 9 Posted: 01 Jul 2008 Last Revised: 04 Aug 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 437
42.

Extralegal Punishment Factors: A Study of Forgiveness, Hardship, Good-Deeds, Apology, Remorse, and Other Such Discretionary Factors in Assessing Criminal Punishment

Vanderbilt Law Review, Vol. 65, Pg. 737, 2012, U of Penn Law School, Public Law Research Paper No. 11-12, Columbia Business School Research Paper No. 12/39
Number of pages: 94 Posted: 31 Mar 2011 Last Revised: 02 Aug 2012
Accepted Paper Series
University of Pennsylvania Law School, University of Pennsylvania Law School - Student and University of Chicago - Booth School of Business
Downloads 435
43.

Does AMD Spur Intel to Innovate More?

Journal of Political Economy, Vol. 119, No. 6, 2011
Number of pages: 54 Posted: 17 Jan 2008 Last Revised: 09 Jun 2014
Accepted Paper Series
University of Rochester - Simon School of Business and Northwestern University - Kellogg School of Management
Downloads 432
44.

The Logic of Feeling

Journal of Consumer Psychology, Vol. 14, No. 4, 2004
Number of pages: 37 Posted: 28 Feb 2004
Accepted Paper Series
Columbia University - Columbia Business School
Downloads 431
45.

Financial Markets Research in Marketing

Journal of Marketing Research, Forthcoming
Number of pages: 10 Posted: 11 Sep 2008
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 430
46.

Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence

Review of General Psychology, Forthcoming
Number of pages: 25 Posted: 25 Oct 2006
Accepted Paper Series
Columbia University - Columbia Business School
Downloads 426
47.

Modeling Multiple Relationships in Social Networks

Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Number of pages: 17 Posted: 17 Nov 2011
Accepted Paper Series
Columbia Business School - Marketing, London Business School - Department of Marketing and Mannheim Business School
Downloads 412
48.

When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices

Journal of Consumer Research, Vol. 29, No. 2, 2002
Number of pages: 12 Posted: 08 Jan 2009
Accepted Paper Series
Arizona State University (ASU) - Marketing Department and Columbia Business School - Marketing
Downloads 394
49.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Working Paper Series
University of North Carolina - Chapel Hill, University of Washington and Columbia Business School - Marketing
Downloads 380
50.

The Role of Hubs in the Adoption Processes

Journal of Marketing, Vol. 73, No. 2, 2009
Number of pages: 46 Posted: 17 Nov 2011
Accepted Paper Series
Columbia Business School - Marketing, Sungkyunkwan University - School of Management, Columbia Business School - Marketing and affiliation not provided to SSRN
Downloads 370