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Columbia: Marketing (Topic)

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Viewing: 1 - 50 of 177 papers

1.

Do Defaults Save Lives?

Science, Vol. 302, pp. 1338-1339, 2003
Number of pages: 2 Posted: 09 Jan 2009
Accepted Paper Series
Columbia Business School - Marketing and Microsoft Research New York City
Downloads 25,094
2.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,725
3.

Consumer Buying Behavior on the Internet: Findings from Panel Data

Journal of Interactive Marketing, Vol. 14, No. 1, pp. 15-29, 2000
Number of pages: 15 Posted: 08 Jan 2009
Accepted Paper Series
Accenture Corporation, Murdoch University and Columbia Business School - Marketing
Downloads 6,118
4.

Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009, Columbia Business School Research Paper No. 12-19
Number of pages: 18 Posted: 17 Nov 2011
Accepted Paper Series
Columbia Business School - International Business, University of Bath - School of Management and affiliation not provided to SSRN
Downloads 4,978
5.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads 4,693
6.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 4,273
7.

Emotional Accounting: How Feelings About Money Influence Consumer Choice

Journal of Marketing Research, Vol. 46, pp. 66-80, February 2009
Number of pages: 15 Posted: 17 Feb 2010
Accepted Paper Series
Columbia Business School - Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 2,971
8.

Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice

Management Science, Vol. 36, No. 6, pp. 643-660, 1990
Posted: 29 Jun 2009
Accepted Paper Series
University of Chicago - Booth School of Business and Columbia Business School - Marketing
Downloads 1,507
9.

Measuring Consumer Risk-Return Tradeoffs

Number of pages: 38 Posted: 13 Oct 2005
Working Paper Series
Microsoft Research New York City, Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 1,485
10.

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition

Number of pages: 41 Posted: 23 Aug 2006
Working Paper Series
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,296
11.

The Nature and Role of Affect in Consumer Behavior

HANDBOOK OF CONSUMER PSYCHOLOGY, Curtis P. Haugtvedt, Paul Herr, Frank Kardes, eds., pp. 297-348, Erlbaum, 2008
Number of pages: 98 Posted: 02 Apr 2008
Accepted Paper Series
University of Florida - Warrington College of Business Administration, Columbia Business School - Marketing and University of California, Berkeley - Haas School of Business
Downloads 1,261
12.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads 1,256
13.

Promotion and Prevention in Consumer Decision Making: State of the Art and Theoretical Propositions

INSIDE CONSUMPTION: FRONTIERS OF RESEARCH ON CONSUMER MOTIVES, GOALS, AND DESIRES, S. Ratneshwar, David Glen Mick, eds., Routledge
Number of pages: 61 Posted: 02 Aug 2004
Accepted Paper Series
Columbia Business School - Marketing and Columbia Business School - Management
Downloads 1,242
14.

The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing

Number of pages: 55 Posted: 26 Feb 2009 Last Revised: 01 Sep 2015
Accepted Paper Series
New York University (NYU) - Department of Marketing, Columbia Business School - Marketing, New York University (NYU) - Department of Marketing and New York University (NYU)
Downloads 1,069
15.

Mindful Judgment and Decision Making

Annual Review of Psychology, Vol. 60, p. 53, 2009, Columbia Business School Research Paper
Number of pages: 36 Posted: 09 Nov 2011
Accepted Paper Series
Columbia Business School - Management & Psychology and Columbia Business School - Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 1,040
16.

Assessing the Value-Relevance of Customer Satisfaction

Number of pages: 36 Posted: 03 Jun 2007 Last Revised: 14 Aug 2011
Working Paper Series
Diogenes Consulting and University of Washington
Downloads 1,018
17.

The Max-Min-Min Principle of Product Differentiation

Number of pages: 36 Posted: 01 Feb 1997
Working Paper Series
Columbia Business School - Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 918
18.

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294,
Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016
Accepted Paper Series
Columbia Business School - Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 902
19.

Defaults and Donation Decisions

Transplantation, Vol. 78, No. 12, pp. 1713-1716
Number of pages: 4 Posted: 07 Jan 2009
Accepted Paper Series
Columbia Business School - Marketing and Microsoft Research New York City
Downloads 824
20.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 792
21.

Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application

Marketing Science 29.5 (2010): 909-924
Number of pages: 39 Posted: 05 Jun 2008 Last Revised: 08 Nov 2016
Accepted Paper Series
University of Chile - Industrial Engineering, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 784
22.

Predictors of Online Buying Behavior

Communications of the ACM, Vol. 42, pp. 32-48
Number of pages: 7 Posted: 18 Jun 2009
Accepted Paper Series
Murdoch University, Accenture Corporation and Columbia Business School - Marketing
Downloads 717
23.

Framing, Probability Distortions, and Insurance Decisions

Journal of Risk and Uncertainty, Vol. 7, No. 1, 1993
Number of pages: 9 Posted: 29 Jun 2009
Accepted Paper Series
Columbia Business School - Marketing, University of Pennsylvania - Operations & Information Management Department, affiliation not provided to SSRN and University of Pennsylvania - Operations, Information and Decisions Department;
Downloads 639
24.

The Theory and Practice of Myopic Management

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 23 Mar 2009 Last Revised: 14 Aug 2011
Accepted Paper Series
University of Washington
Downloads 629
25.

Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences

Number of pages: 46 Posted: 20 Nov 2007
Working Paper Series
University of Washington and Diogenes Consulting
Downloads 627
26.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Working Paper Series
University of Washington and Diogenes Consulting
Downloads 611
27.

If I'm Not Hot, are You Hot or Not? Physical Attractiveness Evaluations and Dating Preferences as a Function of Own Attractiveness

Number of pages: 29 Posted: 16 Nov 2007
Working Paper Series
Columbia Business School - Marketing, Carnegie Mellon University - Department of Social and Decision Sciences, Duke University - Fuqua School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 595
28.

Competing Theories of Blackmail: An Empirical Research Critique of Criminal Law Theory

Texas Law Review, Vol. 89, p. 291, 2010, University of Pennsylvania Law School, Public Law Research Paper No. 09-27, Brooklyn Law School, Legal Studies Paper No. 171
Number of pages: 64 Posted: 23 Sep 2009 Last Revised: 28 Jun 2011
Accepted Paper Series
University of Pennsylvania Law School, Rutgers Law School and University of Chicago - Booth School of Business
Downloads 557
29.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
Accepted Paper Series
HEC Paris - Marketing, University of Mannheim - Department of Business Administration and Marketing, London Business School - Department of Marketing and Columbia Business School - Marketing
Downloads 531
30.

Accounting for Marketing Activities: Implications for Marketing Research and Practice

Number of pages: 50 Posted: 25 Feb 2011 Last Revised: 14 Aug 2011
Working Paper Series
University of Washington and Columbia University - Columbia Business School
Downloads 521
31.

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

Columbia Business School Research Paper No. 13-76
Number of pages: 60 Posted: 13 Oct 2013 Last Revised: 16 May 2015
Working Paper Series
Columbia Business School - Marketing, University of Pennsylvania - Marketing Department and Columbia University - Columbia Business School
Downloads 513
32.

Man, My Brain is Tired: Linking Depletion and Cognitive Effort in Choice

Journal of Consumer Psychology, Vol. 18, No. 1, pp. 14-16, 2008
Number of pages: 3 Posted: 07 Jan 2009
Accepted Paper Series
Columbia Business School - Marketing
Downloads 490
33.

Valuing Branded Businesses

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 23 Apr 2008 Last Revised: 14 Aug 2011
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 471
34.

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Marketing Science, Fothcoming
Number of pages: 50 Posted: 03 Jun 2007
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 468
35.

Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect

Columbia Business School Research Paper No. 12-10
Number of pages: 32 Posted: 18 Jan 2012
Working Paper Series
Duke University - Marketing, Duke University - Fuqua School of Business, University of California, Los Angeles - Anderson School of Management, University of British Columbia (UBC) - Sauder School of Business and Columbia Business School - Marketing
Downloads 463
36.

Value Implications of Corporate Branding in Mergers

Number of pages: 44 Posted: 11 Feb 2011
Working Paper Series
University of Washington, Type 2 Consulting and University of North Carolina - Chapel Hill
Downloads 435
37.

Divide and Prosper: Consumers' Reaction to Partitioned Prices

Journal of Marketing Research, Vol. 35, pp. 453-463, November 1998
Posted: 24 Jun 2009
Accepted Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Columbia Business School - Marketing
Downloads 429
38.

Does AMD Spur Intel to Innovate More?

Journal of Political Economy, Vol. 119, No. 6, 2011
Number of pages: 54 Posted: 17 Jan 2008 Last Revised: 09 Jun 2014
Accepted Paper Series
University of Rochester - Simon School of Business and Northwestern University - Kellogg School of Management
Downloads 428
39.

Constructing Preferences from Memory

The Construction of Preference, Lichtenstein, S. & Slovic, P., (eds.), pp. 397-410, New York, NY, Cambridge University Press, 2006
Number of pages: 26 Posted: 17 Nov 2008 Last Revised: 31 Aug 2011
Working Paper Series
Columbia Business School - Management & Psychology and Columbia Business School - Marketing
Downloads 424
40.

Financial Markets Research in Marketing

Journal of Marketing Research, Forthcoming
Number of pages: 10 Posted: 11 Sep 2008
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads 420
41.

Explaining the Power-Law Degree Distribution in a Social Commerce Network

Social Networks, Vol. 31, No. 4, pp. 262-270, 2009
Number of pages: 9 Posted: 01 Jul 2008 Last Revised: 04 Aug 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 419
42.

The Logic of Feeling

Journal of Consumer Psychology, Vol. 14, No. 4, 2004
Number of pages: 37 Posted: 28 Feb 2004
Accepted Paper Series
Columbia Business School - Marketing
Downloads 419
43.

Extralegal Punishment Factors: A Study of Forgiveness, Hardship, Good-Deeds, Apology, Remorse, and Other Such Discretionary Factors in Assessing Criminal Punishment

Vanderbilt Law Review, Vol. 65, Pg. 737, 2012, U of Penn Law School, Public Law Research Paper No. 11-12, Columbia Business School Research Paper No. 12/39
Number of pages: 94 Posted: 31 Mar 2011 Last Revised: 02 Aug 2012
Accepted Paper Series
University of Pennsylvania Law School, University of Pennsylvania Law School - Student and University of Chicago - Booth School of Business
Downloads 417
44.

Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence

Review of General Psychology, Forthcoming
Number of pages: 25 Posted: 25 Oct 2006
Accepted Paper Series
Columbia Business School - Marketing
Downloads 415
45.

Modeling Multiple Relationships in Social Networks

Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Number of pages: 17 Posted: 17 Nov 2011
Accepted Paper Series
Columbia Business School - Marketing, London Business School - Department of Marketing and University of Mannheim - Department of Business Administration and Marketing
Downloads 404
46.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Working Paper Series
University of North Carolina - Chapel Hill, University of Washington and Columbia Business School - Marketing
Downloads 367
47.

When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices

Journal of Consumer Research, Vol. 29, No. 2, 2002
Number of pages: 12 Posted: 08 Jan 2009
Accepted Paper Series
Arizona State University (ASU) - Marketing Department and Columbia Business School - Marketing
Downloads 367
48.

The Role of Hubs in the Adoption Processes

Journal of Marketing, Vol. 73, No. 2, 2009
Number of pages: 46 Posted: 17 Nov 2011
Accepted Paper Series
Columbia Business School - Marketing, Sungkyunkwan University - School of Management, Columbia Business School - Marketing and affiliation not provided to SSRN
Downloads 363
49.

Why Don't We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors

Journal of Experimental Psychology: General, Vol. 139, pp. 579-589, November 2010
Number of pages: 11 Posted: 22 May 2008 Last Revised: 27 Jul 2011
Accepted Paper Series
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing and Columbia Business School - Marketing
Downloads 356
50.

Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments.

Journal of Interactive Marketing, Vol. 20, No. 1, pp. 21-33
Number of pages: 14 Posted: 08 Jan 2009
Accepted Paper Series
Murdoch University, Columbia Business School - Marketing, Accenture Corporation and Arizona State University (ASU) - Marketing Department
Downloads 350