SSRN eLibrary Search Results
Texas A&M: Marketing (Topic)

15,890 Total downloads
Search Within

Viewing: 1 - 49 of 49 papers

1.

What's the Hard Return on Employee Wellness Programs?

Harvard Business Review, December 2010, Mays Business School Research Paper No. 2012-68
Number of pages: 11 Posted: 24 May 2012 Last Revised: 15 Aug 2015
Accepted Paper Series
Texas A&M University - Department of Marketing, Baylor University - Hankamer School of Business and University of Texas at Houston - M.D. Anderson Cancer Center
Downloads 4,150
2.

Innovations in Retail Business Models

Journal of Retailing, Vol. 87S, No. 1, pp. S3-S16, 2011, Mays Business School Research Paper No. 2012-28
Number of pages: 15 Posted: 02 Feb 2012
Accepted Paper Series
Texas A&M University - Department of Marketing, VU University Amsterdam, Case Western Reserve University - Department of Marketing and Policy Studies, Pennsylvania State University - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 1,013
3.

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of Interactive Marketing, Vol. 24, pp. 111-120, 2010, Mays Business School Research Paper
Number of pages: 10 Posted: 17 May 2012
Accepted Paper Series
Texas A&M University - Mays Business School, affiliation not provided to SSRN, Florida State University and University of California, Davis
Downloads 810
4.

Strategic Allocation of Marketing Resources: Methods and Managerial Insights

Number of pages: 37 Posted: 23 Sep 2008
Working Paper Series
Texas A&M University - Mays Business School
Downloads 807
5.

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Journal of Interactive Marketing, Vol. 23, pp. 70-81, 2009, Mays Business School Research Paper
Number of pages: 12 Posted: 17 May 2012
Accepted Paper Series
Tuck School of Business at Dartmouth and Texas A&M University - Mays Business School
Downloads 711
6.

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Journal of Marketing, Vol. 72, pp. 114-132, March 2008, UIC College of Business Administration Research Paper No. 08-03
Number of pages: 21 Posted: 11 Sep 2008 Last Revised: 04 May 2013
Accepted Paper Series
Texas A&M University - Department of Marketing and University of Illinois at Chicago
Downloads 706
7.

Truth or Consequences: An Analysis of Vaporware and New Product Announcements

Number of pages: 46 Posted: 20 Dec 2000
Working Paper Series
University of North Carolina Kenan-Flagler Business School, Texas A&M University - Department of Marketing and Washington University in St. Louis - John M. Olin Business School

Multiple version iconThere are 2 versions of this paper

Downloads 636
8.

An Analysis of the Impact of Social Factors on Purchase Behavior

Review of Marketing Science Working Paper
Number of pages: 46 Posted: 05 Dec 2002
Working Paper Series
Duke University - Fuqua School of Business and Texas A&M University - Department of Marketing
Downloads 625
9.

Dynamic Pricing and Consumer Fairness Perceptions

Journal of Consumer Research, Vol. 33, p. 304, December 2006
Number of pages: 9 Posted: 10 Jul 2010
Accepted Paper Series
Vanderbilt University - Marketing and affiliation not provided to SSRN
Downloads 539
10.

An Assessment of Chronic Regulatory Focus Measures

Number of pages: 72 Posted: 22 Jun 2009
Working Paper Series
Vanderbilt University - Marketing, Rice University - Jesse H. Jones Graduate School of Business and affiliation not provided to SSRN
Downloads 525
11.

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Journal of Retailing 87S (1, 2011) S29-S42, Mays Business School Research Paper No. 2012-59
Number of pages: 15 Posted: 17 May 2012
Accepted Paper Series
Texas A&M University - Mays Business School, University of Pittsburgh - Katz Graduate School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 522
12.

Service Innovations, Customer Satisfaction, and Firm Value: Asymmetries between Internet-Enabled and Non-Internet-Enabled Service Innovations

Number of pages: 51 Posted: 23 Sep 2008
Working Paper Series
Texas A&M University - Mays Business School
Downloads 469
13.

The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry

Mays Business School Research Paper No. 2012-42
Number of pages: 35 Posted: 11 May 2012
Working Paper Series
Texas A&M University - Mays Business School and Independent
Downloads 353
14.

Innovation and the Market Value of Firms

THE HANDBOOK OF MARKETING AND FINANCE, Elgar, Forthcoming, Mays Business School Research Paper No. 2012-27
Number of pages: 35 Posted: 02 Feb 2012
Accepted Paper Series
Texas A&M University - Department of Marketing
Downloads 336
15.

Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 14-09
Number of pages: 47 Posted: 30 Apr 2008
Accepted Paper Series
University of South Carolina - Darla Moore School of Business, Imperial College London, Tanaka Business School and University of Southern California - Marshall School of Business
Downloads 327
16.

Holiday Price Rigidity and Cost of Price Adjustment

Emory Law and Economics Research Paper No. 06-13, Bar Ilan Univ. Pub Law Working Paper No. 06-1
Number of pages: 55 Posted: 08 Sep 2006 Last Revised: 30 May 2012
Working Paper Series
Bar-Ilan University - Department of Economics, Litholink Corporation, Texas A&M University, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 257
17.

A Conceptual Framework for the Domain of Evidence-Based Design

Health Environments Research & Design Journal, Mays Business School Research Paper No. 2012-69
Number of pages: 21 Posted: 24 May 2012
Accepted Paper Series
affiliation not provided to SSRN, Texas A&M University - Department of Marketing, affiliation not provided to SSRN and Texas A&M University - Department of Marketing
Downloads 239
18.

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value

UNC Kenan-Flagler Research Paper No. 2013-8
Number of pages: 59 Posted: 11 May 2012 Last Revised: 10 Mar 2013
Working Paper Series
University of North Carolina Kenan-Flagler Business School and Texas A&M University - Mays Business School
Downloads 211
19.

Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention

T.C. Koopmans Research Institute Working Paper; Bar-Ilan University Economics Working Paper; Emory University Economics Working Paper
Number of pages: 53 Posted: 13 Jul 2004
Working Paper Series
Bar-Ilan University - Department of Economics, Texas A&M University, McMaster University - DeGroote School of Business and University of Minnesota - Carlson School of Management
Downloads 210
20.

Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency

Journal of Consumer Psychology 22 (2012) 224-236, Mays Business School Research Paper No. 2012-64
Number of pages: 15 Posted: 16 May 2012
Accepted Paper Series
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Downloads 200
21.

Asymmetric Wholesale Pricing: Theory and Evidence

Bar-Ilan University Economics Working Paper No. 2-05, Emory University Economics Working Paper No. 05-13
Number of pages: 103 Posted: 28 Mar 2005
Working Paper Series
McMaster University - DeGroote School of Business, Texas A&M University, University of Minnesota - Carlson School of Management and Bar-Ilan University - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 188
22.

Same Destination, Different Paths: When and How Does Observing Others' Choices and Reasoning Alter Confidence in Our Own Choices?

Journal of Consumer Psychology, 2012, Mays Business School Research Paper No. 2012-63
Number of pages: 17 Posted: 16 May 2012
Accepted Paper Series
University of Pittsburgh - Katz Graduate School of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Vanderbilt University - Marketing
Downloads 184
23.

Eating with a Purpose: Consumer Response to Functional Food Health Claims

Journal of Public Policy & Marketing, Vol. 28, No. 2, pp. 221-233, Fall 2009
Number of pages: 14 Posted: 22 Jan 2011 Last Revised: 22 Oct 2015
Accepted Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, affiliation not provided to SSRN and Vanderbilt University - Marketing
Downloads 176
24.

Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption

Journal of Consumer Research, Vol. 38, No. 3, pp. 505-524, October 2011, Mays Business School Research Paper No. 2012-33
Number of pages: 22 Posted: 17 Feb 2011 Last Revised: 03 Feb 2012
Working Paper Series
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Vanderbilt University - Marketing
Downloads 162
25.

Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

Journal of Retailing, 85 (1, 2009) 42–55,
Number of pages: 15 Posted: 19 May 2012
Accepted Paper Series
Tuck School of Business at Dartmouth, Georgia State University - J. Mack Robinson College of Business, Walton College of Business, Texas A&M University - Mays Business School and affiliation not provided to SSRN
Downloads 153
26.

Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Mays Business School Research Paper No. 2012-41
Number of pages: 62 Posted: 11 May 2012
Working Paper Series
Pennsylvania State University - Institute for the Study of Business Markets, Australian Graduate School of Management and Texas A&M University - Mays Business School
Downloads 132
27.

Seize the Day! Encouraging Indulgence for the Hyperopic Consumer

Journal of Consumer Research, Vol. 35, No. 4, December 2008, Pages 680-691
Number of pages: 45 Posted: 24 Apr 2009 Last Revised: 22 Oct 2011
Accepted Paper Series
Vanderbilt University - Marketing and University of Pittsburgh - Katz Graduate School of Business
Downloads 131
28.

Price Points and Price Rigidity

Emory Law and Economics Research Paper No. 08-34, Bar Ilan Univ. Pub Law Working Paper No. 09-01
Number of pages: 63 Posted: 20 Oct 2008 Last Revised: 29 May 2012
Working Paper Series
Bar-Ilan University - Department of Economics, Korea University, Texas A&M University, Singapore Management University and University of Minnesota - Carlson School of Management

Multiple version iconThere are 3 versions of this paper

Downloads 121
29.

Advertising Strategies in Electronic Retailing: A Differential Games Approach

Mays Business School Research Paper No. 2011-1
Number of pages: 49 Posted: 05 Oct 2011
Working Paper Series
University of Alabama in Huntsville - College of Business Administration, Temple University - Fox School of Business and Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 104
30.

Fable Hospital 2.0: The Business Case for Building Better Health Care Facilities

The Hastings Center Report, Vol. 41, No. 1, January-February 2011, Mays Business School Research Paper No. 2012-67
Number of pages: 21 Posted: 22 May 2012
Accepted Paper Series
Texas A&M University - Department of Marketing, Independent, Independent, Independent, Texas A&M University, Independent and Independent
Downloads 94
31.

Innovative Healthcare Delivery

Elsevier, Business Horizons (2010) 53, 157-169
Number of pages: 15 Posted: 23 May 2012
Accepted Paper Series
Texas A&M University - Department of Marketing and Baylor University - Hankamer School of Business
Downloads 92
32.

'Do-it-Yourself' Employee Health Care

MIT Sloan Management Review, Vol. 53, No. 2, 2012, Mays Business School Research Paper
Number of pages: 4 Posted: 23 May 2012
Accepted Paper Series
Texas A&M University - Department of Marketing, SAS Institute Inc. and Baylor University - Hankamer School of Business
Downloads 88
33.

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Journal of Marketing, Vol. 73 (May 2009), 99–117, Mays Business School Research Paper No. 2012-60,
Number of pages: 21 Posted: 17 May 2012
Accepted Paper Series
State University of New York (SUNY) at Buffalo, Purdue University - Krannert School of Management, University of Maryland - Robert H. Smith School of Business and Texas A&M University - Mays Business School
Downloads 77
34.

Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals

Journal of Consumer Research. Volume 35, Issue 5, Page 772–787, Feb 2009,
Number of pages: 16 Posted: 24 Apr 2009 Last Revised: 22 Oct 2011
Accepted Paper Series
University of Pittsburgh - Katz Graduate School of Business and Vanderbilt University - Marketing
Downloads 75
35.

Asymmetric Price Adjustment in the Small

Bar-Ilan University Economics Working Paper, Emory University Economics Working Paper
Number of pages: 41 Posted: 11 Dec 2006
Working Paper Series
Bar-Ilan University - Department of Economics, Texas A&M University, McMaster University - DeGroote School of Business and University of Minnesota - Carlson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 69
36.

Situational and Trait Interactions Among Goal Orientations

Mays Business School Research Paper No. 2012-49
Number of pages: 25 Posted: 12 Jan 2011 Last Revised: 14 May 2012
Working Paper Series
Vanderbilt University - Marketing, affiliation not provided to SSRN and Rice University - Jesse H. Jones Graduate School of Business
Downloads 64
37.

How Low Spending Control Harms Consumers

Journal of the Academy of Marketing Science, Vol. 40, p. 181, 2012, Mays Business School Research Paper No. 2012-62
Number of pages: 15 Posted: 16 May 2012
Accepted Paper Series
affiliation not provided to SSRN and Vanderbilt University - Marketing
Downloads 59
38.

Price Points and Price Rigidity

Review of Economics and Statistics, Forthcoming, Emory Law and Economics Research Paper No. 11-93, Emory Public Law Research Paper No. 11-141, Mays Business School Research Paper No. 2012-36
Number of pages: 57 Posted: 20 Dec 2010 Last Revised: 29 May 2012
Accepted Paper Series
Bar-Ilan University - Department of Economics, Korea University, Texas A&M University, Singapore Management University and University of Minnesota - Carlson School of Management

Multiple version iconThere are 3 versions of this paper

Downloads 58
39.

Holiday Price Rigidity and Cost of Price Adjustment

Economica, Forthcoming, Emory Law and Economics Research Paper No. 9-41
Number of pages: 55 Posted: 31 Jan 2009
Accepted Paper Series
Bar-Ilan University - Department of Economics, Strategic Pricing Group, Texas A&M University, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 53
40.

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)

Journal of Marketing, Vol. 75, pp. 53-70, 2011 , Mays Business School Research Paper No. 2012-29
Number of pages: 20 Posted: 02 Feb 2012
Accepted Paper Series
Independent, Texas A&M University - Department of Marketing, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 52
41.

Price Points and Price Rigidity

Bar-Ilan University Department of Economics Research Paper No. 2010-21
Number of pages: 66 Posted: 23 Jun 2011
Working Paper Series
Bar-Ilan University - Department of Economics, Korea University, Texas A&M University, Singapore Management University and University of Minnesota - Carlson School of Management

Multiple version iconThere are 3 versions of this paper

Downloads 46
42.

Lessons That Patient-Centered Medical Homes Can Learn From the Mistakes of HMOs

Annals of Internal Medicine, Vol. 152, pp. 182-185, 2010, Mays Business School Research Paper No. 2012-71
Number of pages: 7 Posted: 23 May 2012 Last Revised: 23 Oct 2012
Accepted Paper Series
Baylor University - Hankamer School of Business and Texas A&M University - Department of Marketing
Downloads 34
43.

Partnering for Prevention with Workplace Health Promotion Programs

Mayo Clin Proc., April 2011, 86(4):335-337, Mays Business School Research Paper No. 2012-66
Number of pages: 4 Posted: 22 May 2012
Accepted Paper Series
Texas A&M University - Department of Marketing and Baylor University - Hankamer School of Business
Downloads 32
44.

Asymmetric Price Adjustment in the Small

Journal of Monetary Economics, Vol. 55, No. 4, 2008, Emory Law and Economics Research Paper No. 08-36
Posted: 12 Oct 2008
Accepted Paper Series
Texas A&M University, Bar-Ilan University - Department of Economics, McMaster University - DeGroote School of Business and University of Minnesota - Carlson School of Management

Multiple version iconThere are 2 versions of this paper

45.

Asymmetric Wholesale Pricing: Theory and Evidence

Marketing Science, Volume 25, No. 2, pp. 131-154, March-April 2006
Posted: 13 Aug 2008
Accepted Paper Series
McMaster University - DeGroote School of Business, Texas A&M University, University of Minnesota - Carlson School of Management and Bar-Ilan University - Department of Economics

Multiple version iconThere are 2 versions of this paper

46.

Consumer Spending Self-Control Effectiveness and Outcome Elaboration Prompts

Journal of the Academy of Marketing Science, Forthcoming
Posted: 22 Jan 2011
Accepted Paper Series
Vanderbilt University - Marketing, affiliation not provided to SSRN and Boston College - Carroll School of Management
47.

Homophily and Resource-Seeking Behavior in New Venture Network Formation

Babson College Entrepreneurship Research Conference (BCERC) 2007, Frontiers of Entrepreneurship Research 2007
Posted: 06 Dec 2007
Accepted Paper Series
Loyola Marymount University, University of Southern California - Marshall School of Business and University of South Carolina - Darla Moore School of Business
48.

Self Control and Incentives: An Analysis of Multi-Period Quota Plans

Marketing Science, Forthcoming, Mays Business School Research Paper No. 2013-11
Posted: 29 Feb 2012
Accepted Paper Series
Texas A&M University - Department of Marketing
49.

Truth or Consequences: An Analysis of Vaporware and New Product Announcements

Journal of Marketing Research
Posted: 20 Dec 2000
Accepted Paper Series
University of North Carolina Kenan-Flagler Business School, Texas A&M University - Department of Marketing and Washington University in St. Louis - John M. Olin Business School

Multiple version iconThere are 2 versions of this paper