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Wharton School: Marketing (Topic)

78,098 Total downloads

Viewing: 1 - 50 of 312 papers

1.

'How to Project Customer Retention' Revisited: The Role of Duration Dependence

Number of pages: 35 Posted: 18 Jan 2018 Last Revised: 18 Jan 2018
Working Paper Series
University of Pennsylvania - Marketing Department, London Business School, New York University (NYU) - Leonard N. Stern School of Business, Harvard University, Harvard Business School, Students and University of Virginia - Darden Graduate School of Business
Downloads 346
2.

A Flexible Demand Model for Complements Using Household Production Theory

HEC Paris Research Paper, No. MKG-2017-1225
Number of pages: 55 Posted: 30 Aug 2017 Last Revised: 16 Oct 2018
Working Paper Series
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 81
3.

Predicting Startup Survival Using the Normalized Burn Rate

Number of pages: 33 Posted: 22 Aug 2017
Working Paper Series
University of Pennsylvania - The Wharton School and New York University, Abu Dhabi
Downloads 274
4.

The Effect of Content Providers' Ability to Charge End-Users on the Network Neutrality Debate

Number of pages: 39 Posted: 30 Jun 2017
Working Paper Series
University of Pennsylvania, The Wharton School, Marketing Department and University of Pennsylvania - Marketing Department
Downloads 179
5.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 726
6.

Signaling Emotion and Reason in Cooperation

Journal of Experiment Psychology: General, 147, 702-719.
Number of pages: 58 Posted: 24 Feb 2017 Last Revised: 26 Jun 2018
Accepted Paper Series
University of Chicago - Booth School of Business, New York University, Massachusetts Institute of Technology (MIT), London Business School - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 310
7.

How Taking Photos Increases Enjoyment of Experiences

Diehl, Kristin, Gal Zauberman and Alixandra Barasch (2016), “How Taking Photos Increases the Enjoyment of Experiences,” Journal of Personality and Social Psychology, Volume 111, Issue 2 (Aug), p. 119-140,
Number of pages: 74 Posted: 29 Dec 2016
Accepted Paper Series
University of Southern California - Marshall School of Business, Yale and New York University
Downloads 138
8.

Index Methods for Forecasting: An Application to the American Presidential Elections

FORESIGHT: International Journal of Applied Forecasting, No. 3, pp. 10-13, February 2006
Number of pages: 4 Posted: 30 Jun 2014 Last Revised: 30 Jun 2014
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of West Florida
Downloads 87
9.

When, Why, and How Controversy Causes Conversation

The Wharton School Research Paper No. 4
Number of pages: 43 Posted: 03 May 2012 Last Revised: 04 Aug 2012
Working Paper Series
University of Miami and University of Pennsylvania - Marketing Department
Downloads 842
10.

Brand Capital and Firm Value

Number of pages: 56 Posted: 18 Mar 2012
Working Paper Series
University of Minnesota, University of Minnesota and INSEAD
Downloads 212
11.

How Interest Shapes Word-of-Mouth Over Different Channels

Number of pages: 40 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 532
12.

Long-Range Forecasting for a Consumer Durable in an International Market

Number of pages: 276 Posted: 08 Dec 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 53
13.

Complicating Choice

Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20 Posted: 17 Nov 2011 Last Revised: 01 Feb 2014
Accepted Paper Series
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 135
14.

How Happiness Affects Choice

Journal of Consumer Research, Vol. 39, No. 2, 2012
Number of pages: 16 Posted: 01 Nov 2011 Last Revised: 27 Sep 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Downloads 470
15.

Long-Range Forecasting for International Markets: The Use of Causal Models

Robert L. King, MARKETING AND THE NEW SCIENCE OF PLANNING, American Marketing Association, 1968
Number of pages: 6 Posted: 28 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 42
16.

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006,
Number of pages: 7 Posted: 20 Oct 2011
Accepted Paper Series
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 77
17.

Structural Estimation of the Effect of Out-of-Stocks

Management Science, Vol. 56, No. 7, pp. 1180-1197, July 2010 , Columbia Business School Research Paper No. 11-24
Number of pages: 18 Posted: 20 Oct 2011
Accepted Paper Series
Columbia University - Columbia Business School - Decision Risk and Operations, University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations & Information Management Department and Fundación Instituto de Empresa, S.L.
Downloads 37
18.

Selecting Forecasting Methods

Number of pages: 18 Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 166
19.

How Should Firms Select Advertising Agencies?

Journal of Marketing, Vol. 60, pp. 131-133, 1996
Number of pages: 8 Posted: 10 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 149
20.

Review of Corporate Strategic Planning

Number of pages: 4 Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 136
21.

Commentary on the Makridakis Time Series Competition (M-Competition)

Number of pages: 49 Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 117
22.

Review of Market Segmentation b Johan Arndt

Journal of Marketing, Vol. 39, No. 1, p. 122, January 1975
Number of pages: 2 Posted: 10 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 66
23.

Forecasting

Number of pages: 7 Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department

Multiple version iconThere are 2 versions of this paper

Downloads 53
24.

Book Review of the Psychology of Judgment and Decision Making

Journal of Marketing, Vol. 58, July 1994
Number of pages: 2 Posted: 10 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 33
25.

Predicting Elections from the Most Important Issue: A Test of the Take-the-Best Heuristic

Journal of Behavioral Decision Making, Forthcoming
Number of pages: 16 Posted: 10 Oct 2011
Accepted Paper Series
Macromedia University of Applied Sciences and University of Pennsylvania - Marketing Department
Downloads 30
26.

Learning Versus Teaching: Reply to Commentaries

Number of pages: 5 Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 26
27.

Replications of Forecasting Research

Number of pages: 12 Posted: 10 Oct 2011
Working Paper Series
University of Muenster - Finance Center Muenster and University of Pennsylvania - Marketing Department
Downloads 23
28.

Book Review of No Contest: The Case Against Competition

Journal of Marketing, October 1988
Number of pages: 3 Posted: 10 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 22
29.

Derivation of Theory by Means of Factor Analysis of Tom Swift and His Electric Factor Analysis Machine

Number of pages: 6 Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 20
30.

The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?

Number of pages: 15 Posted: 10 Oct 2011
Working Paper Series
University of South Australia - School of Marketing and University of Pennsylvania - Marketing Department

Multiple version iconThere are 2 versions of this paper

Downloads 20
31.

Conditions Under Which Index Models are Useful: Reply to Bio-Index Commentaries

Number of pages: 11 Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department and Macromedia University of Applied Sciences
Downloads 16
32.

Commentary on 'Publishing Opinions: A Note on the Usefulness of Commentaries'

Number of pages: 1 Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 12
33.

Extrapolation for Time-Series and Cross-Sectional Data

PRINCIPLES OF FORECASTING: A HANDBOOK FOR RESEARCHERS AND PRACTITIONERS, J. Scott Armstrong, ed., Kluwer Academic Publishers, 2001
Number of pages: 22 Posted: 05 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 31
34.

Competitive Consequences of Using a Category Captain

Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Posted: 19 Sep 2011 Last Revised: 05 Apr 2012
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management
35.

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

Journal of Consumer Research, Forthcoming
Number of pages: 48 Posted: 01 Sep 2011 Last Revised: 27 Sep 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford Graduate School of Business and Columbia Business School - Management Division
Downloads 110
36.

Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model

Number of pages: 56 Posted: 31 Aug 2011 Last Revised: 14 Jan 2013
Working Paper Series
INSEAD
Downloads 771
37.

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Journal of Marketing Research, 2011
Posted: 05 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management
38.

Process Versus Outcome - Focused Simulation and the Evaluation of New Products: The Temporal Effects on the Affective and Cognitive Dimensions

ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management
39.

Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts

ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 726-727, Ann L. McGill, Sharon Shavitt, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and Yale
40.

Mental Simulation and Stability Over Time

Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management
41.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 935
42.

The Pursuit of Happiness: Time, Money, and Social Connection

Psychological Science, Vol. 21, No. 9, pp. 1348-1354, 2010
Number of pages: 7 Posted: 02 Aug 2011
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 256
43.

Combining Forecasts: An Application to Elections

International Journal of Forecasting, 30(1), 43-54, Revised and extended version of a paper presented at the American Political Science Association (APSA) 2011 Annual Meeting
Number of pages: 27 Posted: 01 Aug 2011 Last Revised: 30 Aug 2014
Accepted Paper Series
Macromedia University of Applied Sciences, University of Pennsylvania - Marketing Department, University of Central Oklahoma and University of West Florida
Downloads 483
44.

Who Should Be Nominated to Run in the 2012 Presidential Election? Long-Term Forecasts Based on Candidates'’ Biographies

APSA 2011 Annual Meeting Paper
Number of pages: 14 Posted: 01 Aug 2011 Last Revised: 28 Dec 2011
Working Paper Series
Macromedia University of Applied Sciences and University of Pennsylvania - Marketing Department
Downloads 414
45.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 348
46.

Multivariate Visual Diffusion for Social Groups

Number of pages: 70 Posted: 01 Jun 2011
Working Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Northwestern University - Kellogg School of Management
Downloads 58
47.

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Johnson School Research Paper Series No. 27-2011
Number of pages: 43 Posted: 10 May 2011
Working Paper Series
University of Pennsylvania - Marketing Department, Vassar College and University of Maryland - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 358
48.

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Number of pages: 42 Posted: 04 May 2011
Working Paper Series
University of Pennsylvania - Marketing Department, Vassar College and University of Maryland - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 296
49.

Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments

Marketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997
Posted: 03 May 2011
Accepted Paper Series
Columbia Business School - Marketing, University of Pennsylvania - Marketing Department, London Business School and affiliation not provided to SSRN
Downloads 65
50.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 901