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Wharton School: Marketing (Topic)

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Viewing: 1 - 50 of 308 papers

1.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 8,491
2.

Do Friends Influence Purchases in a Social Network?

Harvard Business School Marketing Unit Working Paper No. 09-123
Number of pages: 36 Posted: 20 Apr 2009
Working Paper Series
University of Pennsylvania - Marketing Department, Sungkyunkwan University - School of Management and Harvard Business School
Downloads 2,257
3.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,204
4.

If Money Doesn't Make You Happy, Consider Time

Journal of Consumer Psychology, 2011, Stanford Graduate School of Business Research Series No. 2067
Number of pages: 20 Posted: 13 Nov 2010 Last Revised: 05 Apr 2012
Working Paper Series
Stanford University - Graduate School of Business, University of Houston - C.T. Bauer College of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,116
5.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012
Working Paper Series
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,716
6.

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46 Posted: 24 Nov 2007
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads 1,590
7.

Modeling the Evolution of Customers' Service Portfolios

Number of pages: 50 Posted: 14 May 2007 Last Revised: 04 Apr 2012
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,532
8.

Strategic Planning and Forecasting Fundamentals

THE STRATEGIC MANAGEMENT HANDBOOK, Kenneth Albert, ed., New York: McGraw Hill, 1983
Number of pages: 31 Posted: 16 Jan 2005 Last Revised: 01 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 1,383
9.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads 1,343
10.

An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Number of pages: 46 Posted: 18 Feb 2007 Last Revised: 04 Apr 2012
Working Paper Series
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,252
11.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Accepted Paper Series
University of Florida - Marketing Department, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,244
12.

From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data

Number of pages: 48 Posted: 08 Jan 2009 Last Revised: 04 Apr 2012
Working Paper Series
University of Texas at Dallas, University of Pennsylvania - Marketing Department and University of South Florida - College of Business Administration
Downloads 1,154
13.

Estimating Nonresponse Bias in Mail Surveys

Journal of Marketing Research, Vol. 14, pp. 396-402, 1977
Number of pages: 11 Posted: 15 Feb 2005 Last Revised: 01 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,077
14.

Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage

Journal of Marketing Research
Number of pages: 37 Posted: 07 Feb 2009 Last Revised: 11 Apr 2012
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and Northwestern University - Department of Psychology
Downloads 1,049
15.

The Influence of Product Variety on Brand Perception and Choice

Stanford University Graduate School of Business Research Paper No. 1938
Number of pages: 41 Posted: 14 Jun 2006
Working Paper Series
University of Pennsylvania - Marketing Department, Drexel University and Stanford Graduate School of Business
Downloads 1,044
16.

Brand Capital and Firm Value

Fisher College of Business Working Paper No. 2013-03-04, Charles A. Dice Center Working Paper No. 2013-04
Number of pages: 51 Posted: 09 Apr 2011 Last Revised: 27 Mar 2013
Working Paper Series
University of Minnesota, Ohio State University (OSU) - Fisher College of Business and University of Minnesota - Carlson School of Management
Downloads 1,038
17.

Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data

Number of pages: 38 Posted: 14 Nov 2010 Last Revised: 22 Dec 2013
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 888
18.

New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model

Number of pages: 35 Posted: 22 Jun 2007 Last Revised: 04 Apr 2012
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 872
19.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 825
20.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 814
21.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
Accepted Paper Series
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Tuck School of Business at Dartmouth, City University of New York, CUNY Baruch College, Zicklin School of Business, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 802
22.

Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model

Number of pages: 56 Posted: 31 Aug 2011 Last Revised: 14 Jan 2013
Working Paper Series
University of Minnesota - Carlson School of Management
Downloads 734
23.

CLV: More than Meets the Eye

Marketing Research, Summer 2006
Number of pages: 8 Posted: 12 Jul 2006
Accepted Paper Series
University of Pennsylvania - Marketing Department, London Business School and University of Pennsylvania - Marketing Department
Downloads 703
24.

When, Why, and How Controversy Causes Conversation

The Wharton School Research Paper No. 4
Number of pages: 43 Posted: 03 May 2012 Last Revised: 04 Aug 2012
Working Paper Series
University of Miami and University of Pennsylvania - Marketing Department
Downloads 702
25.

Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

Number of pages: 29 Posted: 14 Jun 2006 Last Revised: 04 Apr 2012
Working Paper Series
University of Pennsylvania - Marketing Department and London Business School
Downloads 627
26.

Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model

Marketing Science, Vol. 24, pp. 275-284, Spring 2005
Number of pages: 25 Posted: 19 Aug 2004
Accepted Paper Series
University of Pennsylvania - Marketing Department, London Business School and University of Pennsylvania - Marketing Department
Downloads 611
27.

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

Journal of Applied Psychology, Vol 87, No. 6, pp. 1086-1099, December 2002, Harvard Business School Marketing Unit, Research Paper Series, No. 02-02
Number of pages: 46 Posted: 01 Nov 2002 Last Revised: 05 Apr 2012
Accepted Paper Series
University of Washington - Michael G. Foster School of Business, Harvard Business School - Marketing Unit and University of Pennsylvania - Department of Marketing
Downloads 549
28.

Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Number of pages: 34 Posted: 13 Dec 2009
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business, University of Pennsylvania - Marketing Department, affiliation not provided to SSRN, University of Wisconsin-Madison, University of Southern California - Marshall School of Business and Marketing Science Institute
Downloads 539
29.

Forecasting for Marketing

QUANTITATIVE METHODS IN MARKETING, Second Edition, G. J. Hooley and M. K. Hussey. eds., London: International Thompson Business Press, pp. 92-119, 1999
Number of pages: 20 Posted: 07 Feb 2005 Last Revised: 01 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Auckland - Department of Marketing
Downloads 516
30.

Micro-Finance Decision Making: A Field Study of Prosocial Lending

Number of pages: 55 Posted: 06 Jul 2010 Last Revised: 01 Aug 2014
Working Paper Series
Carnegie Mellon University, University of Pennsylvania - Marketing Department and University of Oxford - Said Business School
Downloads 514
31.

Where Consumers Diverge from Others: Identity Signaling and Product Domains

Journal of Consumer Research, Vol. 34, August 2007
Number of pages: 14 Posted: 27 Sep 2007
Accepted Paper Series
University of Pennsylvania - Marketing Department and Stanford Graduate School of Business
Downloads 505
32.

How Interest Shapes Word-of-Mouth Over Different Channels

Number of pages: 40 Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 491
33.

What Matters in Managerial Judgments of Customer Value?

Number of pages: 36 Posted: 18 Oct 2004
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 488
34.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Working Paper Series
University of Pennsylvania, The Wharton School and University of Pennsylvania - Marketing Department
Downloads 476
35.

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department, Tilburg School of Economics and Management, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, University of Pennsylvania - Marketing Department, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - Heinz College, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 471
36.

Combining Forecasts: An Application to Elections

International Journal of Forecasting, 30(1), 43-54, Revised and extended version of a paper presented at the American Political Science Association (APSA) 2011 Annual Meeting
Number of pages: 27 Posted: 01 Aug 2011 Last Revised: 30 Aug 2014
Accepted Paper Series
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research, University of Pennsylvania - Marketing Department, University of Central Oklahoma and University of West Florida
Downloads 469
37.

Estimating Clv Using Aggregated Data: the Tuscan Lifestyles Case Revisited

Number of pages: 27 Posted: 18 Sep 2006
Working Paper Series
University of Pennsylvania - Marketing Department, London Business School and Columbia University - Columbia Business School
Downloads 458
38.

Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building

Number of pages: 44 Posted: 15 Sep 2006
Working Paper Series
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 458
39.

Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

STRATEGIC MARKETING AND MANAGEMENT, H. Thomas, D. Gardner, ed., pp. 73-87, John Wiley & Sons, Ltd, 1985
Number of pages: 10 Posted: 04 Apr 2005 Last Revised: 31 Dec 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department and Marketing Science Institute
Downloads 443
40.

How Happiness Affects Choice

Journal of Consumer Research, Vol. 39, No. 2, 2012
Number of pages: 16 Posted: 01 Nov 2011 Last Revised: 27 Sep 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Downloads 424
41.

Who Should Be Nominated to Run in the 2012 Presidential Election? Long-Term Forecasts Based on Candidates'’ Biographies

APSA 2011 Annual Meeting Paper
Number of pages: 14 Posted: 01 Aug 2011 Last Revised: 28 Dec 2011
Working Paper Series
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research and University of Pennsylvania - Marketing Department
Downloads 408
42.

Bayesian Estimation of Random-Coefficients Choice Models Using Aggregate Data

Journal of Applied Econometrics, Forthcoming
Number of pages: 44 Posted: 10 Apr 2005 Last Revised: 05 Apr 2012
Working Paper Series
Universidad de Chile, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 389
43.

Sales Forecasting

Number of pages: 16 Posted: 23 Jul 2008
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 386
44.

The Seer-Sucker Theory: The Value of Experts in Forecasting

Technology Review, pp. 16-24, June/July 1980
Number of pages: 7 Posted: 15 Jan 2005 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads 371
45.

Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry

Journal of Marketing Research, Forthcoming
Number of pages: 72 Posted: 13 Aug 2009 Last Revised: 04 Apr 2012
Working Paper Series
University of Minnesota - Carlson School of Management
Downloads 348
46.

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

ERIM Report Series Reference No. ERS-2009-029-MKT
Number of pages: 68 Posted: 08 Jun 2009
Working Paper Series
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 346
47.

Count Models Based on Weibull Interarrival Times

Number of pages: 26 Posted: 30 May 2005
Working Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of Illinois at Urbana-Champaign and Northwestern University - Kellogg School of Management
Downloads 342
48.

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Johnson School Research Paper Series No. 27-2011
Number of pages: 43 Posted: 10 May 2011
Working Paper Series
University of Pennsylvania - Marketing Department, Vassar College and University of Maryland - Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 340
49.

Can Losing Leads to Winning?

Number of pages: 26 Posted: 24 Nov 2008 Last Revised: 04 Jan 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Chicago - Booth School of Business
Downloads 336
50.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 332