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SSRN eLibrary Search Results
Wharton School: Marketing (Topic)
69,324 Total downloads
Valuing Non-Contractual Firms Using Common Customer MetricsDaniel McCarthy and Peter Fader University of Pennsylvania, The Wharton School and University of Pennsylvania - Marketing Department Date Posted: February 27, 2017 Working Paper Series 440 downloads
Signaling Emotion and Reason in CooperationEmma Edelman Levine, Alixandra Barasch, David G. Rand, Jonathan Z. Berman and Deborah A. Small University of Chicago - Booth School of Business, New York University, Yale University, London Business School - Department of Marketing and University of Pennsylvania - Marketing Department Date Posted: February 24, 2017 Working Paper Series 136 downloads
Index Methods for Forecasting: An Application to the American Presidential ElectionsFORESIGHT: International Journal of Applied Forecasting, No. 3, pp. 10-13, February 2006 J. Scott Armstrong and Alfred G. Cuzan University of Pennsylvania - Marketing Department and University of West Florida Date Posted: June 30, 2014 Accepted Paper Series 76 downloads
When, Why, and How Controversy Causes ConversationThe Wharton School Research Paper No. 4 Zoey Chen and Jonah A. Berger University of Miami and University of Pennsylvania - Marketing Department Date Posted: May 03, 2012 Last Revised: August 04, 2012 Working Paper Series 699 downloads
Brand Capital and Firm ValueXiaoji Lin, Frederico Belo and Maria Ana Vitorino Ohio State University (OSU) - Fisher College of Business, University of Minnesota and University of Minnesota - Carlson School of Management Date Posted: March 18, 2012 Working Paper Series 199 downloads
How Interest Shapes Word-of-Mouth Over Different ChannelsJonah A. Berger and Raghuram Iyengar University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department Date Posted: March 01, 2012 Working Paper Series 489 downloads
Long-Range Forecasting for a Consumer Durable in an International MarketJ. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: December 08, 2011 Working Paper Series 49 downloads
Complicating ChoiceJournal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20 Rom Y. Schrift, Oded Netzer and Ran Kivetz University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing Date Posted: November 17, 2011 Last Revised: February 01, 2014 Accepted Paper Series 131 downloads
How Happiness Affects ChoiceJournal of Consumer Research, Vol. 39, No. 2, 2012 Cassie Mogilner, Jennifer Aaker and Sepandar Kamvar University of Pennsylvania - Marketing Department, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory Date Posted: November 01, 2011 Last Revised: September 27, 2012 Accepted Paper Series 421 downloads
Long-Range Forecasting for International Markets: The Use of Causal ModelsRobert L. King, MARKETING AND THE NEW SCIENCE OF PLANNING, American Marketing Association, 1968 J. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 28, 2011 Accepted Paper Series 41 downloads
A Feature-Based Approach to Assessing Advertisement SimilarityJournal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006, David A. Schweidel, Eric Bradlow and Patti Williams Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: October 20, 2011 Accepted Paper Series 70 downloads
Structural Estimation of the Effect of Out-of-StocksManagement Science, Vol. 56, No. 7, pp. 1180-1197, July 2010 , Columbia Business School Research Paper No. 11-24 Marcelo Olivares, Eric Bradlow, Christian Terwiesch and Daniel Corsten Columbia University - Columbia Business School - Decision Risk and Operations, University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations & Information Management Department and Fundación Instituto de Empresa, S.L. Date Posted: October 20, 2011 Accepted Paper Series 37 downloads
Book Review of No Contest: The Case Against CompetitionJournal of Marketing, October 1988 J. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Accepted Paper Series 20 downloads
Book Review of the Psychology of Judgment and Decision MakingJournal of Marketing, Vol. 58, July 1994 J. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Accepted Paper Series 29 downloads
Commentary on 'Publishing Opinions: A Note on the Usefulness of Commentaries'J. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Working Paper Series 11 downloads
Commentary on the Makridakis Time Series Competition (M-Competition)J. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Working Paper Series 102 downloads
Conditions Under Which Index Models are Useful: Reply to Bio-Index CommentariesJ. Scott Armstrong and Andreas Graefe University of Pennsylvania - Marketing Department and Ludwig Maximilians University of Munich - Department of Communication Science and Media Research Date Posted: October 10, 2011 Working Paper Series 14 downloads
Derivation of Theory by Means of Factor Analysis of Tom Swift and His Electric Factor Analysis MachineJ. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Working Paper Series 19 downloads
ForecastingJ. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Working Paper Series 48 downloads
How Should Firms Select Advertising Agencies?Journal of Marketing, Vol. 60, pp. 131-133, 1996 J. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Accepted Paper Series 132 downloads
Learning Versus Teaching: Reply to CommentariesJ. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Working Paper Series 21 downloads
Predicting Elections from the Most Important Issue: A Test of the Take-the-Best HeuristicJournal of Behavioral Decision Making, Forthcoming Andreas Graefe and J. Scott Armstrong Ludwig Maximilians University of Munich - Department of Communication Science and Media Research and University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Accepted Paper Series 24 downloads
Replications of Forecasting ResearchHeiner Evanschitzky and J. Scott Armstrong University of Muenster - Finance Center Muenster and University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Working Paper Series 22 downloads
Review of Corporate Strategic PlanningJ. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Working Paper Series 124 downloads
Review of Market Segmentation b Johan ArndtJournal of Marketing, Vol. 39, No. 1, p. 122, January 1975 J. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Accepted Paper Series 62 downloads
Selecting Forecasting MethodsJ. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Working Paper Series 118 downloads
The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?Malcolm Wright and J. Scott Armstrong University of South Australia - School of Marketing and University of Pennsylvania - Marketing Department Date Posted: October 10, 2011 Working Paper Series 17 downloads
Extrapolation for Time-Series and Cross-Sectional DataPRINCIPLES OF FORECASTING: A HANDBOOK FOR RESEARCHERS AND PRACTITIONERS, J. Scott Armstrong, ed., Kluwer Academic Publishers, 2001 J. Scott Armstrong University of Pennsylvania - Marketing Department Date Posted: October 05, 2011 Accepted Paper Series 25 downloads Competitive Consequences of Using a Category Captain Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010 Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar and Yusong Wang University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management Date Posted: September 19, 2011 Last Revised: April 05, 2012 Accepted Paper Series
Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice CommitmentJournal of Consumer Research, Forthcoming Cassie Mogilner, Baba Shiv and Sheena S. Iyengar University of Pennsylvania - Marketing Department, Stanford Graduate School of Business and Columbia Business School - Management Division Date Posted: September 01, 2011 Last Revised: September 27, 2012 Accepted Paper Series 108 downloads
Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural ModelMaria Ana Vitorino University of Minnesota - Carlson School of Management Date Posted: August 31, 2011 Last Revised: January 14, 2013 Working Paper Series 733 downloads Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation Journal of Marketing Research, 2011 Steve Hoeffler, Gal Zauberman and Min Zhao Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management Date Posted: August 05, 2011 Accepted Paper Series Process Versus Outcome - Focused Simulation and the Evaluation of New Products: The Temporal Effects on the Affective and Cognitive Dimensions ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010 Steve Hoeffler, Gal Zauberman and Min Zhao Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management Date Posted: August 04, 2011 Accepted Paper Series Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 726-727, Ann L. McGill, Sharon Shavitt, eds., Duluth, MN: Association for Consumer Research, 2010 Steve Hoeffler, Min Zhao and Gal Zauberman Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of Pennsylvania - Marketing Department Date Posted: August 04, 2011 Accepted Paper Series Mental Simulation and Stability Over Time Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005 Steve Hoeffler, Gal Zauberman and Min Zhao Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management Date Posted: August 04, 2011 Accepted Paper Series
‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.ComEric M. Schwartz, Eric Bradlow, Peter Fader and Yao Zhang University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: August 04, 2011 Working Paper Series 808 downloads
The Pursuit of Happiness: Time, Money, and Social ConnectionPsychological Science, Vol. 21, No. 9, pp. 1348-1354, 2010 Cassie Mogilner University of Pennsylvania - Marketing Department Date Posted: August 02, 2011 Accepted Paper Series 211 downloads
Combining Forecasts: An Application to ElectionsInternational Journal of Forecasting, 30(1), 43-54, Revised and extended version of a paper presented at the American Political Science Association (APSA) 2011 Annual Meeting Andreas Graefe, J. Scott Armstrong, Randall J. Jones and Alfred G. Cuzan Ludwig Maximilians University of Munich - Department of Communication Science and Media Research, University of Pennsylvania - Marketing Department, University of Central Oklahoma and University of West Florida Date Posted: August 01, 2011 Last Revised: August 30, 2014 Accepted Paper Series 467 downloads
Who Should Be Nominated to Run in the 2012 Presidential Election? Long-Term Forecasts Based on Candidates' BiographiesAPSA 2011 Annual Meeting Paper Andreas Graefe and J. Scott Armstrong Ludwig Maximilians University of Munich - Department of Communication Science and Media Research and University of Pennsylvania - Marketing Department Date Posted: August 01, 2011 Last Revised: December 28, 2011 Working Paper Series 408 downloads
Bayesian Multi-Resolution Spatial Analysis with Applications to MarketingEric Bradlow and Sam K. Hui University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing Date Posted: June 01, 2011 Last Revised: March 21, 2012 Working Paper Series 332 downloads
Multivariate Visual Diffusion for Social GroupsEric Bradlow, Jonah A. Berger and Blakeley B. McShane University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Northwestern University - Kellogg School of Management Date Posted: June 01, 2011 Working Paper Series 53 downloads
Identity Signaling with Social Capital: A Model of Symbolic ConsumptionJohnson School Research Paper Series No. 27-2011 Jonah A. Berger, Benjamin Ho and Yogesh V. Joshi University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Maryland - Department of Marketing Date Posted: May 10, 2011 Working Paper Series 340 downloads
Identity Signaling with Social Capital: A Model of Symbolic ConsumptionJonah A. Berger, Benjamin Ho and Yogesh V. Joshi University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Maryland - Department of Marketing Date Posted: May 04, 2011 Working Paper Series 261 downloads
Watching Customers Decide: Process Measures Add Insights to Choice Modeling ExperimentsMarketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997 Eric J. Johnson, Robert J. Meyer, Bruce Hardie and Paul Anderson Columbia Business School - Marketing, University of Pennsylvania - Marketing Department, London Business School and affiliation not provided to SSRN Date Posted: May 03, 2011 Accepted Paper Series 62 downloads
What Do People Talk About? Drivers of Immediate and Ongoing Word-of-MouthJournal of Marketing Research, Forthcoming Jonah A. Berger and Eric M. Schwartz University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business Date Posted: April 25, 2011 Last Revised: January 04, 2012 Accepted Paper Series 821 downloads
Decision Quicksand: How Trivial Choices Suck Us inSela, Aner and Jonah Berger (2012), "Decision Quicksand: How Trivial Choices Suck Us In," Journal of Consumer Research, 39 (August), 360-370. Aner Sela and Jonah A. Berger University of Florida - Marketing Department and University of Pennsylvania - Marketing Department Date Posted: April 19, 2011 Last Revised: March 13, 2013 Accepted Paper Series 123 downloads
Brand Capital and Firm ValueFisher College of Business Working Paper No. 2013-03-04, Charles A. Dice Center Working Paper No. 2013-04 Frederico Belo, Xiaoji Lin and Maria Ana Vitorino University of Minnesota, Ohio State University (OSU) - Fisher College of Business and University of Minnesota - Carlson School of Management Date Posted: April 09, 2011 Last Revised: March 27, 2013 Working Paper Series 1033 downloads
S-Shaped Incentive Schemes and Pay CapsTony Haitao Cui, Jagmohan S. Raju and Mengze Shi University of Minnesota - Twin Cities, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management Date Posted: April 05, 2011 Working Paper Series 170 downloads
Customer Value-Based Management: Competitive ImplicationsUpender Subramanian, Jagmohan S. Raju and Z. John Zhang University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing Date Posted: March 31, 2011 Working Paper Series 257 downloads
How Attribute Quantity Influences Option ChoiceJournal of Marketing Research, 49 (December) Aner Sela and Jonah A. Berger University of Florida - Marketing Department and University of Pennsylvania - Marketing Department Date Posted: March 27, 2011 Last Revised: December 20, 2012 Accepted Paper Series 146 downloads |
