Marketing Letters, 2008
Number of pages: 25
Posted: 14 Apr 2008
Last Revised: 04 Apr 2012
Accepted Paper Series
Neeraj Arora,
Xavier Dreze,
Anindya Ghose,
James D. Hess,
Raghuram Iyengar,
Bing Jing,
Yogesh V. Joshi,
V. Kumar,
Nicholas H. Lurie,
Scott Neslin,
S. Sajeesh,
Meng Su,
Niladri B. Syam,
Jacquelyn Thomas and
Z. John Zhang
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Tuck School of Business at Dartmouth, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
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