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Wharton School: Marketing (Topic)
68,571 Total downloads

Wharton School, University of Pennsylvania Logo
Showing Papers 1 - 50 of 307
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Incl. Electronic Paper Valuing Non-Contractual Firms Using Common Customer Metrics
Daniel McCarthy and Peter Fader
University of Pennsylvania, The Wharton School and University of Pennsylvania - Marketing Department
Date Posted: February 27, 2017
Working Paper Series
321 downloads

Incl. Electronic Paper Signaling Emotion and Reason in Cooperation
Emma Edelman Levine, Alixandra Barasch, David G. Rand, Jonathan Z. Berman and Deborah A. Small
University of Chicago - Booth School of Business, New York University, Yale University, London Business School - Department of Marketing and University of Pennsylvania - Marketing Department
Date Posted: February 24, 2017
Working Paper Series
99 downloads

Incl. Electronic Paper Index Methods for Forecasting: An Application to the American Presidential Elections
FORESIGHT: International Journal of Applied Forecasting, No. 3, pp. 10-13, February 2006
J. Scott Armstrong and Alfred G. Cuzan
University of Pennsylvania - Marketing Department and University of West Florida
Date Posted: June 30, 2014
Accepted Paper Series
76 downloads

Incl. Electronic Paper When, Why, and How Controversy Causes Conversation
The Wharton School Research Paper No. 4
Zoey Chen and Jonah A. Berger
University of Miami and University of Pennsylvania - Marketing Department
Date Posted: May 03, 2012
Last Revised: August 04, 2012
Working Paper Series
688 downloads

Incl. Electronic Paper Brand Capital and Firm Value
Xiaoji Lin, Frederico Belo and Maria Ana Vitorino
Ohio State University (OSU) - Fisher College of Business, University of Minnesota and University of Minnesota - Carlson School of Management
Date Posted: March 18, 2012
Working Paper Series
196 downloads

Incl. Electronic Paper How Interest Shapes Word-of-Mouth Over Different Channels
Jonah A. Berger and Raghuram Iyengar
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: March 01, 2012
Working Paper Series
485 downloads

Incl. Electronic Paper Long-Range Forecasting for a Consumer Durable in an International Market
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: December 08, 2011
Working Paper Series
49 downloads

Incl. Electronic Paper Complicating Choice
Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Rom Y. Schrift, Oded Netzer and Ran Kivetz
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: November 17, 2011
Last Revised: February 01, 2014
Accepted Paper Series
131 downloads

Incl. Electronic Paper How Happiness Affects Choice
Journal of Consumer Research, Vol. 39, No. 2, 2012
Cassie Mogilner, Jennifer Aaker and Sepandar Kamvar
University of Pennsylvania - Marketing Department, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Date Posted: November 01, 2011
Last Revised: September 27, 2012
Accepted Paper Series
418 downloads

Incl. Electronic Paper Long-Range Forecasting for International Markets: The Use of Causal Models
Robert L. King, MARKETING AND THE NEW SCIENCE OF PLANNING, American Marketing Association, 1968
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 28, 2011
Accepted Paper Series
39 downloads

Incl. Electronic Paper A Feature-Based Approach to Assessing Advertisement Similarity
Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006,
David A. Schweidel, Eric Bradlow and Patti Williams
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: October 20, 2011
Accepted Paper Series
69 downloads

Incl. Electronic Paper Structural Estimation of the Effect of Out-of-Stocks
Management Science, Vol. 56, No. 7, pp. 1180-1197, July 2010 , Columbia Business School Research Paper No. 11-24
Marcelo Olivares, Eric Bradlow, Christian Terwiesch and Daniel Corsten
Columbia University - Columbia Business School - Decision Risk and Operations, University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations & Information Management Department and Fundación Instituto de Empresa, S.L.
Date Posted: October 20, 2011
Accepted Paper Series
37 downloads

Incl. Electronic Paper Book Review of No Contest: The Case Against Competition
Journal of Marketing, October 1988
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
20 downloads

Incl. Electronic Paper Book Review of the Psychology of Judgment and Decision Making
Journal of Marketing, Vol. 58, July 1994
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
29 downloads

Incl. Electronic Paper Commentary on 'Publishing Opinions: A Note on the Usefulness of Commentaries'
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
11 downloads

Incl. Electronic Paper Commentary on the Makridakis Time Series Competition (M-Competition)
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
99 downloads

Incl. Electronic Paper Conditions Under Which Index Models are Useful: Reply to Bio-Index Commentaries
J. Scott Armstrong and Andreas Graefe
University of Pennsylvania - Marketing Department and Ludwig Maximilians University of Munich - Department of Communication Science and Media Research
Date Posted: October 10, 2011
Working Paper Series
14 downloads

Incl. Electronic Paper Derivation of Theory by Means of Factor Analysis of Tom Swift and His Electric Factor Analysis Machine
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
19 downloads

Incl. Electronic Paper Forecasting
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
48 downloads

Incl. Electronic Paper How Should Firms Select Advertising Agencies?
Journal of Marketing, Vol. 60, pp. 131-133, 1996
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
130 downloads

Incl. Electronic Paper Learning Versus Teaching: Reply to Commentaries
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
20 downloads

Incl. Electronic Paper Predicting Elections from the Most Important Issue: A Test of the Take-the-Best Heuristic
Journal of Behavioral Decision Making, Forthcoming
Andreas Graefe and J. Scott Armstrong
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research and University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
24 downloads

Incl. Electronic Paper Replications of Forecasting Research
Heiner Evanschitzky and J. Scott Armstrong
University of Muenster - Finance Center Muenster and University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
22 downloads

Incl. Electronic Paper Review of Corporate Strategic Planning
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
124 downloads

Incl. Electronic Paper Review of Market Segmentation b Johan Arndt
Journal of Marketing, Vol. 39, No. 1, p. 122, January 1975
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
62 downloads

Incl. Electronic Paper Selecting Forecasting Methods
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
117 downloads

Incl. Electronic Paper The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?
Malcolm Wright and J. Scott Armstrong
University of South Australia - School of Marketing and University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
17 downloads

Incl. Electronic Paper Extrapolation for Time-Series and Cross-Sectional Data
PRINCIPLES OF FORECASTING: A HANDBOOK FOR RESEARCHERS AND PRACTITIONERS, J. Scott Armstrong, ed., Kluwer Academic Publishers, 2001
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 05, 2011
Accepted Paper Series
25 downloads

Competitive Consequences of Using a Category Captain
Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar and Yusong Wang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management
Date Posted: September 19, 2011
Last Revised: April 05, 2012
Accepted Paper Series

Incl. Electronic Paper Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment
Journal of Consumer Research, Forthcoming
Cassie Mogilner, Baba Shiv and Sheena S. Iyengar
University of Pennsylvania - Marketing Department, Stanford Graduate School of Business and Columbia Business School - Management Division
Date Posted: September 01, 2011
Last Revised: September 27, 2012
Accepted Paper Series
107 downloads

Incl. Electronic Paper Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model
Maria Ana Vitorino
University of Minnesota - Carlson School of Management
Date Posted: August 31, 2011
Last Revised: January 14, 2013
Working Paper Series
731 downloads

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation
Journal of Marketing Research, 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Date Posted: August 05, 2011
Accepted Paper Series

Process Versus Outcome - Focused Simulation and the Evaluation of New Products: The Temporal Effects on the Affective and Cognitive Dimensions
ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Date Posted: August 04, 2011
Accepted Paper Series

Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts
ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 726-727, Ann L. McGill, Sharon Shavitt, eds., Duluth, MN: Association for Consumer Research, 2010
Steve Hoeffler, Min Zhao and Gal Zauberman
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of Pennsylvania - Marketing Department
Date Posted: August 04, 2011
Accepted Paper Series

Mental Simulation and Stability Over Time
Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Date Posted: August 04, 2011
Accepted Paper Series

Incl. Electronic Paper ‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com
Eric M. Schwartz, Eric Bradlow, Peter Fader and Yao Zhang
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: August 04, 2011
Working Paper Series
795 downloads

Incl. Electronic Paper The Pursuit of Happiness: Time, Money, and Social Connection
Psychological Science, Vol. 21, No. 9, pp. 1348-1354, 2010
Cassie Mogilner
University of Pennsylvania - Marketing Department
Date Posted: August 02, 2011
Accepted Paper Series
210 downloads

Incl. Electronic Paper Combining Forecasts: An Application to Elections
International Journal of Forecasting, 30(1), 43-54, Revised and extended version of a paper presented at the American Political Science Association (APSA) 2011 Annual Meeting
Andreas Graefe, J. Scott Armstrong, Randall J. Jones and Alfred G. Cuzan
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research, University of Pennsylvania - Marketing Department, University of Central Oklahoma and University of West Florida
Date Posted: August 01, 2011
Last Revised: August 30, 2014
Accepted Paper Series
467 downloads

Incl. Electronic Paper Who Should Be Nominated to Run in the 2012 Presidential Election? Long-Term Forecasts Based on Candidates'’ Biographies
APSA 2011 Annual Meeting Paper
Andreas Graefe and J. Scott Armstrong
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research and University of Pennsylvania - Marketing Department
Date Posted: August 01, 2011
Last Revised: December 28, 2011
Working Paper Series
408 downloads

Incl. Electronic Paper Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing
Eric Bradlow and Sam K. Hui
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Date Posted: June 01, 2011
Last Revised: March 21, 2012
Working Paper Series
329 downloads

Incl. Electronic Paper Multivariate Visual Diffusion for Social Groups
Eric Bradlow, Jonah A. Berger and Blakeley B. McShane
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Northwestern University - Kellogg School of Management
Date Posted: June 01, 2011
Working Paper Series
52 downloads

Incl. Electronic Paper Identity Signaling with Social Capital: A Model of Symbolic Consumption
Johnson School Research Paper Series No. 27-2011
Jonah A. Berger, Benjamin Ho and Yogesh V. Joshi
University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Maryland - Department of Marketing
Date Posted: May 10, 2011
Working Paper Series
340 downloads

Incl. Electronic Paper Identity Signaling with Social Capital: A Model of Symbolic Consumption
Jonah A. Berger, Benjamin Ho and Yogesh V. Joshi
University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Maryland - Department of Marketing
Date Posted: May 04, 2011
Working Paper Series
257 downloads

Incl. Electronic Paper Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments
Marketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997
Eric J. Johnson, Robert J. Meyer, Bruce Hardie and Paul Anderson
Columbia Business School - Marketing, University of Pennsylvania - Marketing Department, London Business School and affiliation not provided to SSRN
Date Posted: May 03, 2011
Accepted Paper Series
62 downloads

Incl. Electronic Paper What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth
Journal of Marketing Research, Forthcoming
Jonah A. Berger and Eric M. Schwartz
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Date Posted: April 25, 2011
Last Revised: January 04, 2012
Accepted Paper Series
817 downloads

Incl. Electronic Paper Decision Quicksand: How Trivial Choices Suck Us in
Sela, Aner and Jonah Berger (2012), "Decision Quicksand: How Trivial Choices Suck Us In," Journal of Consumer Research, 39 (August), 360-370.
Aner Sela and Jonah A. Berger
University of Florida - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: April 19, 2011
Last Revised: March 13, 2013
Accepted Paper Series
121 downloads

Incl. Electronic Paper Brand Capital and Firm Value
Fisher College of Business Working Paper No. 2013-03-04, Charles A. Dice Center Working Paper No. 2013-04
Frederico Belo, Xiaoji Lin and Maria Ana Vitorino
University of Minnesota, Ohio State University (OSU) - Fisher College of Business and University of Minnesota - Carlson School of Management
Date Posted: April 09, 2011
Last Revised: March 27, 2013
Working Paper Series
1019 downloads

Incl. Electronic Paper S-Shaped Incentive Schemes and Pay Caps
Tony Haitao Cui, Jagmohan S. Raju and Mengze Shi
University of Minnesota - Twin Cities, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Date Posted: April 05, 2011
Working Paper Series
170 downloads

Incl. Electronic Paper Customer Value-Based Management: Competitive Implications
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Date Posted: March 31, 2011
Working Paper Series
252 downloads

Incl. Electronic Paper How Attribute Quantity Influences Option Choice
Journal of Marketing Research, 49 (December)
Aner Sela and Jonah A. Berger
University of Florida - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: March 27, 2011
Last Revised: December 20, 2012
Accepted Paper Series
146 downloads


 

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