1.
'How to Project Customer Retention' Revisited: The Role of Duration Dependence
Number of pages: 35
Posted: 18 Jan 2018
Last Revised: 18 Jan 2018
Working Paper Series
University of Pennsylvania - Marketing Department, London Business School, New York University (NYU) - Leonard N. Stern School of Business, Harvard University, Harvard Business School, Students and University of Virginia - Darden Graduate School of Business
Downloads
346
2.
A Flexible Demand Model for Complements Using Household Production Theory
HEC Paris Research Paper, No. MKG-2017-1225
Number of pages: 55
Posted: 30 Aug 2017
Last Revised: 16 Oct 2018
Working Paper Series
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads
81
3.
Predicting Startup Survival Using the Normalized Burn Rate
Number of pages: 33
Posted: 22 Aug 2017
Working Paper Series
University of Pennsylvania - The Wharton School and New York University, Abu Dhabi
Downloads
274
4.
The Effect of Content Providers' Ability to Charge End-Users on the Network Neutrality Debate
Number of pages: 39
Posted: 30 Jun 2017
Working Paper Series
University of Pennsylvania, The Wharton School, Marketing Department and University of Pennsylvania - Marketing Department
Downloads
179
5.
Valuing Non-Contractual Firms Using Common Customer Metrics
Number of pages: 54
Posted: 27 Feb 2017
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads
726
6.
Signaling Emotion and Reason in Cooperation
Journal of Experiment Psychology: General, 147, 702-719.
Number of pages: 58
Posted: 24 Feb 2017
Last Revised: 26 Jun 2018
Accepted Paper Series
University of Chicago - Booth School of Business, New York University, Massachusetts Institute of Technology (MIT), London Business School - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads
310
7.
How Taking Photos Increases Enjoyment of Experiences
Diehl, Kristin, Gal Zauberman and Alixandra Barasch (2016), “How Taking Photos Increases the Enjoyment of Experiences,” Journal of Personality and Social Psychology, Volume 111, Issue 2 (Aug), p. 119-140,
Number of pages: 74
Posted: 29 Dec 2016
Accepted Paper Series
University of Southern California - Marshall School of Business, Yale and New York University
Downloads
138
8.
Index Methods for Forecasting: An Application to the American Presidential Elections
FORESIGHT: International Journal of Applied Forecasting, No. 3, pp. 10-13, February 2006
Number of pages: 4
Posted: 30 Jun 2014
Last Revised: 30 Jun 2014
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of West Florida
Downloads
87
9.
When, Why, and How Controversy Causes Conversation
The Wharton School Research Paper No. 4
Number of pages: 43
Posted: 03 May 2012
Last Revised: 04 Aug 2012
Working Paper Series
University of Miami and University of Pennsylvania - Marketing Department
Downloads
842
10.
Brand Capital and Firm Value
Number of pages: 56
Posted: 18 Mar 2012
Working Paper Series
University of Minnesota, University of Minnesota and INSEAD
Downloads
212
11.
How Interest Shapes Word-of-Mouth Over Different Channels
Number of pages: 40
Posted: 01 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads
532
12.
Long-Range Forecasting for a Consumer Durable in an International Market
Number of pages: 276
Posted: 08 Dec 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads
53
13.
Complicating Choice
Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Number of pages: 20
Posted: 17 Nov 2011
Last Revised: 01 Feb 2014
Accepted Paper Series
University of Pennsylvania - The Wharton School, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads
135
14.
How Happiness Affects Choice
Journal of Consumer Research, Vol. 39, No. 2, 2012
Number of pages: 16
Posted: 01 Nov 2011
Last Revised: 27 Sep 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Downloads
470
15.
Long-Range Forecasting for International Markets: The Use of Causal Models
Robert L. King, MARKETING AND THE NEW SCIENCE OF PLANNING, American Marketing Association, 1968
Number of pages: 6
Posted: 28 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads
42
16.
A Feature-Based Approach to Assessing Advertisement Similarity
Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006,
Number of pages: 7
Posted: 20 Oct 2011
Accepted Paper Series
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads
77
17.
Structural Estimation of the Effect of Out-of-Stocks
Management Science, Vol. 56, No. 7, pp. 1180-1197, July 2010 , Columbia Business School Research Paper No. 11-24
Number of pages: 18
Posted: 20 Oct 2011
Accepted Paper Series
Columbia University - Columbia Business School - Decision Risk and Operations, University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations & Information Management Department and Fundación Instituto de Empresa, S.L.
Downloads
37
18.
Selecting Forecasting Methods
Number of pages: 18
Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads
166
19.
How Should Firms Select Advertising Agencies?
Journal of Marketing, Vol. 60, pp. 131-133, 1996
Number of pages: 8
Posted: 10 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads
149
20.
Review of Corporate Strategic Planning
Number of pages: 4
Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads
136
21.
Commentary on the Makridakis Time Series Competition (M-Competition)
Number of pages: 49
Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads
117
22.
Review of Market Segmentation b Johan Arndt
Journal of Marketing, Vol. 39, No. 1, p. 122, January 1975
Number of pages: 2
Posted: 10 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads
66
23.
Forecasting
Number of pages: 7
Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
There are 2 versions of this paper
Forecasting
Encyclopedia of Operations Research and Management Science, Forthcoming
Number of pages: 16
Posted: 18 Aug 2015
Downloads
76
Downloads
53
24.
Book Review of the Psychology of Judgment and Decision Making
Journal of Marketing, Vol. 58, July 1994
Number of pages: 2
Posted: 10 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads
33
25.
Predicting Elections from the Most Important Issue: A Test of the Take-the-Best Heuristic
Journal of Behavioral Decision Making, Forthcoming
Number of pages: 16
Posted: 10 Oct 2011
Accepted Paper Series
Macromedia University of Applied Sciences and University of Pennsylvania - Marketing Department
Downloads
30
26.
Learning Versus Teaching: Reply to Commentaries
Number of pages: 5
Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads
26
27.
Replications of Forecasting Research
Number of pages: 12
Posted: 10 Oct 2011
Working Paper Series
University of Muenster - Finance Center Muenster and University of Pennsylvania - Marketing Department
Downloads
23
28.
Book Review of No Contest: The Case Against Competition
Journal of Marketing, October 1988
Number of pages: 3
Posted: 10 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads
22
29.
Derivation of Theory by Means of Factor Analysis of Tom Swift and His Electric Factor Analysis Machine
Number of pages: 6
Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads
20
30.
The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?
Number of pages: 15
Posted: 10 Oct 2011
Working Paper Series
University of South Australia - School of Marketing and University of Pennsylvania - Marketing Department
There are 2 versions of this paper
The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?
Number of pages: 15
Posted: 30 Jun 2008
Downloads
41
The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?
Number of pages: 15
Posted: 10 Oct 2011
Downloads
20
Downloads
20
31.
Conditions Under Which Index Models are Useful: Reply to Bio-Index Commentaries
Number of pages: 11
Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department and Macromedia University of Applied Sciences
Downloads
16
32.
Commentary on 'Publishing Opinions: A Note on the Usefulness of Commentaries'
Number of pages: 1
Posted: 10 Oct 2011
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads
12
33.
Extrapolation for Time-Series and Cross-Sectional Data
PRINCIPLES OF FORECASTING: A HANDBOOK FOR RESEARCHERS AND PRACTITIONERS, J. Scott Armstrong, ed., Kluwer Academic Publishers, 2001
Number of pages: 22
Posted: 05 Oct 2011
Accepted Paper Series
University of Pennsylvania - Marketing Department
Downloads
31
34.
Competitive Consequences of Using a Category Captain
Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Posted: 19 Sep 2011
Last Revised: 05 Apr 2012
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management
35.
Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment
Journal of Consumer Research, Forthcoming
Number of pages: 48
Posted: 01 Sep 2011
Last Revised: 27 Sep 2012
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford Graduate School of Business and Columbia Business School - Management Division
Downloads
110
36.
Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model
Number of pages: 56
Posted: 31 Aug 2011
Last Revised: 14 Jan 2013
Working Paper Series
INSEAD
Downloads
771
37.
Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation
Journal of Marketing Research, 2011
Posted: 05 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management
38.
Process Versus Outcome - Focused Simulation and the Evaluation of New Products: The Temporal Effects on the Affective and Cognitive Dimensions
ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management
39.
Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts
ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 726-727, Ann L. McGill, Sharon Shavitt, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and Yale
40.
Mental Simulation and Stability Over Time
Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005
Posted: 04 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management
41.
‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com
Number of pages: 51
Posted: 04 Aug 2011
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads
935
42.
The Pursuit of Happiness: Time, Money, and Social Connection
Psychological Science, Vol. 21, No. 9, pp. 1348-1354, 2010
Number of pages: 7
Posted: 02 Aug 2011
Accepted Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
256
43.
Combining Forecasts: An Application to Elections
International Journal of Forecasting, 30(1), 43-54, Revised and extended version of a paper presented at the American Political Science Association (APSA) 2011 Annual Meeting
Number of pages: 27
Posted: 01 Aug 2011
Last Revised: 30 Aug 2014
Accepted Paper Series
Macromedia University of Applied Sciences, University of Pennsylvania - Marketing Department, University of Central Oklahoma and University of West Florida
Downloads
483
44.
Who Should Be Nominated to Run in the 2012 Presidential Election? Long-Term Forecasts Based on Candidates' Biographies
APSA 2011 Annual Meeting Paper
Number of pages: 14
Posted: 01 Aug 2011
Last Revised: 28 Dec 2011
Working Paper Series
Macromedia University of Applied Sciences and University of Pennsylvania - Marketing Department
Downloads
414
45.
Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing
Number of pages: 55
Posted: 01 Jun 2011
Last Revised: 21 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads
348
46.
Multivariate Visual Diffusion for Social Groups
Number of pages: 70
Posted: 01 Jun 2011
Working Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Northwestern University - Kellogg School of Management
Downloads
58
47.
Identity Signaling with Social Capital: A Model of Symbolic Consumption
Johnson School Research Paper Series No. 27-2011
Number of pages: 43
Posted: 10 May 2011
Working Paper Series
University of Pennsylvania - Marketing Department, Vassar College and University of Maryland - Department of Marketing
There are 2 versions of this paper
Identity Signaling with Social Capital: A Model of Symbolic Consumption
Johnson School Research Paper Series No. 27-2011
Number of pages: 43
Posted: 10 May 2011
Downloads
358
Identity Signaling with Social Capital: A Model of Symbolic Consumption
Number of pages: 42
Posted: 04 May 2011
Downloads
296
Downloads
358
48.
Identity Signaling with Social Capital: A Model of Symbolic Consumption
Number of pages: 42
Posted: 04 May 2011
Working Paper Series
University of Pennsylvania - Marketing Department, Vassar College and University of Maryland - Department of Marketing
There are 2 versions of this paper
Identity Signaling with Social Capital: A Model of Symbolic Consumption
Johnson School Research Paper Series No. 27-2011
Number of pages: 43
Posted: 10 May 2011
Downloads
358
Identity Signaling with Social Capital: A Model of Symbolic Consumption
Number of pages: 42
Posted: 04 May 2011
Downloads
296
Downloads
296
49.
Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments
Marketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997
Posted: 03 May 2011
Accepted Paper Series
Columbia Business School - Marketing, University of Pennsylvania - Marketing Department, London Business School and affiliation not provided to SSRN
Downloads
65
50.
What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth
Journal of Marketing Research, Forthcoming
Number of pages: 48
Posted: 25 Apr 2011
Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads
901
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