Management Science, Vol. 56, No. 7, pp. 1180-1197, July 2010 , Columbia Business School Research Paper No. 11-24
Number of pages: 18
Posted: 20 Oct 2011
Accepted Paper Series
Columbia University - Columbia Business School - Decision Risk and Operations, University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations & Information Management Department and Fundación Instituto de Empresa, S.L.