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Boston: Marketing (Topic)


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Viewing: 1 - 23 of 23 papers

1.

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

Boston U. School of Management Research Paper No. 2013-16
Number of pages: 45 Posted: 14 Dec 2013 Last Revised: 19 Nov 2016
Working Paper Series
Questrom School of Business, Boston University, Marshall School of Business, University of Southern California and Boston University - Department of Computer Science
Downloads 20,311
2.

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Boston U. School of Management Research Paper No. 2009-6
Number of pages: 45 Posted: 25 May 2008 Last Revised: 27 Mar 2012
Working Paper Series
Boston University - Questrom School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,037
3.

Brands as Relationship Partners: Warmth, Competence, and In-Between

Journal of Consumer Psychology, Forthcoming, Boston U. School of Management Research Paper No. 2011-19
Number of pages: 32 Posted: 21 Nov 2011 Last Revised: 27 Mar 2012
Working Paper Series
Boston University and Boston University
Downloads 910
4.

The Uninvited Brand

Boston University School of Management Research Paper No. 2010-32
Number of pages: 41 Posted: 22 Nov 2011
Working Paper Series
Boston University and Harvard Business School
Downloads 604
5.

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Journal of Consumer Research, Vol. 24, March 1998
Number of pages: 32 Posted: 11 Dec 2013
Accepted Paper Series
Boston University
Downloads 582
6.

Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style

Journal of Consumer Behaviour, 2012, Boston U. School of Management Research Paper No. 2010-26
Number of pages: 38 Posted: 06 Nov 2010 Last Revised: 12 Apr 2012
Accepted Paper Series
Rutgers, The State University of New Jersey - Rutgers University, Camden and Boston University, Questrom School of Business
Downloads 520
7.

Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads

Boston U. School of Management Research Paper No. 2012-16
Number of pages: 26 Posted: 08 May 2012 Last Revised: 10 Dec 2013
Accepted Paper Series
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 376
8.

When Companies Don't Make the Ad: A Multi-­Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising

Journal of Advertising, Forthcoming, Boston U. School of Management Research Paper No. 2012-29
Number of pages: 45 Posted: 25 Oct 2012 Last Revised: 26 Sep 2013
Working Paper Series
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 367
9.

Green Eco-Seals and Advertising Persuasion

Forthcoming, Journal of Advertising, December 2012, Boston U. School of Management Research Paper No. 2012-10
Number of pages: 44 Posted: 09 Apr 2012 Last Revised: 08 Oct 2013
Working Paper Series
Boston University, Questrom School of Business and Rutgers, The State University of New Jersey - Marketing
Downloads 269
10.

Word-­of-­Mouth Rhetorics in Social Media Talk

Boston U. School of Management Research Paper No. 2012-17
Number of pages: 38 Posted: 07 May 2012 Last Revised: 08 Jan 2013
Working Paper Series
Peres Academic Center, Boston University and Boston University
Downloads 268
11.

Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media

Boston U. School of Management Research Paper No. 2012-13
Number of pages: 41 Posted: 25 Apr 2012 Last Revised: 04 Feb 2015
Working Paper Series
Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 253
12.

Design Orientation: A Grounded Theory Analysis of Design Thinking and Action

Boston U. School of Management Research Paper No. 2012-20
Number of pages: 22 Posted: 23 Aug 2012 Last Revised: 01 Jul 2014
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
Downloads 251
13.

Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences

Journal of Consumer Psychology (2014), 24 (1), 87-95
Number of pages: 32 Posted: 25 Apr 2012 Last Revised: 21 Mar 2014
Accepted Paper Series
State University of New York at Albany, Boston University and University of Connecticut
Downloads 199
14.

Consumer Response to Aesthetic Mass Customization

Boston U. School of Management Research Paper No. 2012-27
Number of pages: 33 Posted: 25 Oct 2012
Working Paper Series
affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
Downloads 190
15.

How Social Media Influencers Build a Brand Following by Sharing Secrets

Boston U. School of Management Research Paper No. 2549040
Number of pages: 23 Posted: 14 Jan 2015
Working Paper Series
Boston University - School of Management, Boston University - Questrom School of Business, Boston University, Questrom School of Business and Boston University
Downloads 189
16.

Relating Badly to Brands

Journal of Consumer Psychology, 23 (2), 253-264, 2013, Boston U. School of Management Research Paper No. 2366145
Number of pages: 12 Posted: 11 Dec 2013
Accepted Paper Series
Boston University and Boston University
Downloads 185
17.

Analysis and Understanding of Key Marketing Concepts Marketing Activities Organized within the Footwear Industry Companies

Number of pages: 8 Posted: 20 May 2012 Last Revised: 18 Jun 2015
Working Paper Series
affiliation not provided to SSRN
Downloads 177
18.

Territorial Marketing Based on Cultural Heritage

Management and Marketing, vol.12, no. 2, 2014
Number of pages: 17 Posted: 04 Jan 2015
Accepted Paper Series
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 133
19.

Online Word-of-Moms as Communal Social Acts: Producing Motherhood Culture via Collective and Collaborative Word-of-Mouth Conversations

Boston U. School of Management Research Paper No. 2012-19
Number of pages: 43 Posted: 27 Jun 2012 Last Revised: 17 Dec 2013
Working Paper Series
Peres Academic Center and Boston University
Downloads 91
20.

Does It Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson

Journal of Consumer Psychology, Forthcoming, Boston University Questrom School of Business Research Paper No. 2559935
Number of pages: 42 Posted: 07 Feb 2015
Accepted Paper Series
Boston University, Questrom School of Business, Temple University - Fox School of Business and Management and University of Missouri at Columbia - Robert J. Trulaske, Sr. College of Business
Downloads 78
21.

Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content

Sogut, Cansu, Frédéric Brunel, and Barbara Bickart (2015) “Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content” in Consumer Psychology in a Social Media World, Eds. Claudiu Dimofte, Curtis Haugtvedt, and Richard Yalch, Routledge Publishers: London and New York., Boston U. School of Management Research Paper No. 2549227,
Number of pages: 29 Posted: 14 Jan 2015 Last Revised: 02 Jun 2016
Accepted Paper Series
Boston University, Questrom School of Business, Boston University and Boston University, Questrom School of Business
Downloads 71
22.

The Value of Winning: Endorsement Returns in Individual Sports

Marketing Letters, Forthcoming
Number of pages: 19 Posted: 27 Feb 2017
Accepted Paper Series
Utrecht University - Utrecht University School of Economics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 40
23.

A Survey of Marketing Mix and Decisional Factors on Airline Carrier among Incentive Freight Forwarder in Thailand

Number of pages: 13 Posted: 04 Jul 2017
Working Paper Series
Civil Aviation Training Center
Downloads 8