Search Results
Boston: Marketing (Topic)


34,300 Total downloads

Viewing: 1 - 30 of 30 papers

1.

Influence of Nature of Product And Frequency of Visit on Store Loyalty: A Study of Uttarakhand (Emerald)

Retail Marketing in India (Emerald), 2016
Number of pages: 12 Posted: 12 Aug 2020
Accepted Paper Series
Amity University - Amity Business School
Downloads 5
2.

Dynamic Probabilistic Selling When Customers Have Boundedly Rational Expectations

Forthcoming, Manufacturing & Service Operations Management
Number of pages: 32 Posted: 09 Jul 2020
Accepted Paper Series
Carroll School of Management, Boston College and University of Science and Technology of China (USTC) - School of Management
Downloads 71
3.

Consumer Response to Aesthetic Mass Customization

Boston U. School of Management Research Paper No. 2012-27
Number of pages: 33 Posted: 22 Jan 2020
Working Paper Series
affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
Downloads 245
4.

Territorial Marketing of a Tourist Destination: Oued Noun Oases in Morocco

Number of pages: 16 Posted: 22 Jul 2019
Working Paper Series
Mohammed V University of Rabat, Heritage and Sustainable Development of the Territories, Laboratory of Tourism Engineering, Students, Mohammed V University of Rabat - Laboratory of Tourism Engineering and Mohammed V University of Rabat - Laboratory of Tourism Engineering
Downloads 35
5.

The Effectiveness of Celebrity Endorsement in Aspiring New Celebrities: Examining the Effects of Brand, Congruence, Charisma and Overexposure

Otávio Freire, Filipe Quevedo-Silva, Diego Senise, Pedro Scrivano, (2018) "The Effectiveness of Celebrity Endorsement in Aspiring New Celebrities: Examining the Effects of Brand, Congruence, Charisma and Overexposure", RAUSP Management Journal, Vol. 53 Issue: 3, pp. 289-303
Number of pages: 16 Posted: 05 Sep 2018
Accepted Paper Series
Universidade Nove de Julho (UNINOVE), Universidade Federal de Mato Grosso, University of São Paulo, Students and University of São Paulo, Students
Downloads 23
6.
Downloads 36
7.

Factor Affecting Customer Satisfaction Towards Service Quality of Front Office Staff at the Hotel Putra Regency

Number of pages: 16 Posted: 14 Jun 2018
Working Paper Series
Universiti Malaysia Perlis - School of Business Innovation & Techno (PPIPT)
Downloads 426
8.

Relationship of Sport Tourism Management with the Appropriate Marketing Mixtures Usage for Sport Tourism: Case Study of Sport Club in Buriram Province, Thailand

Number of pages: 12 Posted: 12 Dec 2017
Working Paper Series
St. Theresa International College, St. Theresa International College, St. Theresa International College - Faculty of Business Administration and St. Theresa International College - Faculty of Education
Downloads 45
9.

A Survey of Marketing Mix and Decisional Factors on Airline Carrier among Incentive Freight Forwarder in Thailand

Number of pages: 13 Posted: 04 Jul 2017 Last Revised: 27 Dec 2018
Working Paper Series
Civil Aviation Training Center, Civil Aviation Training Center - Aviation Management and National Institute of Development Administration
Downloads 92
10.

The Value of Winning: Endorsement Returns in Individual Sports

Marketing Letters, Forthcoming
Number of pages: 19 Posted: 27 Feb 2017
Accepted Paper Series
Utrecht University - School of Economics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 84
11.

Does It Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson

Journal of Consumer Psychology, Forthcoming, Boston University Questrom School of Business Research Paper No. 2559935
Number of pages: 42 Posted: 07 Feb 2015
Accepted Paper Series
Boston University, Questrom School of Business, Temple University - Fox School of Business and Management and University of Missouri at Columbia - Robert J. Trulaske, Sr. College of Business
Downloads 97
12.

How Social Media Influencers Build a Brand Following by Sharing Secrets

Boston U. School of Management Research Paper No. 2549040
Number of pages: 23 Posted: 14 Jan 2015
Working Paper Series
Boston University - School of Management, Boston University - Questrom School of Business, Boston University, Questrom School of Business and Boston University
Downloads 348
13.

Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content

Sogut, Cansu, Frédéric Brunel, and Barbara Bickart (2015) “Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content” in Consumer Psychology in a Social Media World, Eds. Claudiu Dimofte, Curtis Haugtvedt, and Richard Yalch, Routledge Publishers: London and New York., Boston U. School of Management Research Paper No. 2549227
Number of pages: 29 Posted: 14 Jan 2015 Last Revised: 02 Jun 2016
Accepted Paper Series
Boston University, Questrom School of Business, Boston University and Boston University, Questrom School of Business
Downloads 95
14.

Territorial Marketing Based on Cultural Heritage

Management and Marketing, vol.12, no. 2, 2014
Number of pages: 17 Posted: 04 Jan 2015
Accepted Paper Series
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 391
15.

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

Boston U. School of Management Research Paper No. 2013-16
Number of pages: 45 Posted: 14 Dec 2013 Last Revised: 19 Nov 2016
Working Paper Series
Questrom School of Business, Boston University, Marshall School of Business, University of Southern California and Boston University - Department of Computer Science
Downloads 23,742
16.

Relating Badly to Brands

Journal of Consumer Psychology, 23 (2), 253-264, 2013, Boston U. School of Management Research Paper No. 2366145
Number of pages: 12 Posted: 11 Dec 2013
Accepted Paper Series
Boston University and Boston University
Downloads 276
17.

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Journal of Consumer Research, Vol. 24, March 1998
Number of pages: 32 Posted: 11 Dec 2013
Accepted Paper Series
Boston University
Downloads 763
18.

When Companies Don't Make the Ad: A Multi-­Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising

Journal of Advertising, Forthcoming, Boston U. School of Management Research Paper No. 2012-29
Number of pages: 45 Posted: 25 Oct 2012 Last Revised: 26 Sep 2013
Working Paper Series
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 389
19.

Design Orientation: A Grounded Theory Analysis of Design Thinking and Action

Boston U. School of Management Research Paper No. 2012-20
Number of pages: 22 Posted: 23 Aug 2012 Last Revised: 01 Jul 2014
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
Downloads 286
20.

Online Word-of-Moms as Communal Social Acts: Producing Motherhood Culture via Collective and Collaborative Word-of-Mouth Conversations

Boston U. School of Management Research Paper No. 2012-19
Number of pages: 43 Posted: 27 Jun 2012 Last Revised: 17 Dec 2013
Working Paper Series
Peres Academic Center and Boston University
Downloads 110
21.

Analysis and Understanding of Key Marketing Concepts Marketing Activities Organized within the Footwear Industry Companies

Number of pages: 8 Posted: 20 May 2012 Last Revised: 18 Jun 2015
Working Paper Series
affiliation not provided to SSRN
Downloads 194
22.

Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads

Boston U. School of Management Research Paper No. 2012-16
Number of pages: 26 Posted: 08 May 2012 Last Revised: 10 Dec 2013
Accepted Paper Series
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 426
23.

Word-­of-­Mouth Rhetorics in Social Media Talk

Boston U. School of Management Research Paper No. 2012-17
Number of pages: 38 Posted: 07 May 2012 Last Revised: 08 Jan 2013
Working Paper Series
Peres Academic Center, Boston University and Boston University
Downloads 300
24.

Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences

Journal of Consumer Psychology (2014), 24 (1), 87-95
Number of pages: 32 Posted: 25 Apr 2012 Last Revised: 21 Mar 2014
Accepted Paper Series
State University of New York at Albany, Boston University and University of Connecticut - Department of Marketing
Downloads 253
25.

Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media

Boston U. School of Management Research Paper No. 2012-13
Number of pages: 41 Posted: 25 Apr 2012 Last Revised: 04 Feb 2015
Working Paper Series
Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 278
26.

Green Eco-Seals and Advertising Persuasion

Forthcoming, Journal of Advertising, December 2012, Boston U. School of Management Research Paper No. 2012-10
Number of pages: 44 Posted: 09 Apr 2012 Last Revised: 08 Oct 2013
Working Paper Series
Boston University, Questrom School of Business and Rutgers, The State University of New Jersey - Marketing
Downloads 347
27.

The Uninvited Brand

Boston University School of Management Research Paper No. 2010-32
Number of pages: 41 Posted: 22 Nov 2011
Working Paper Series
Boston University and Harvard Business School
Downloads 990
28.

Brands as Relationship Partners: Warmth, Competence, and In-Between

Journal of Consumer Psychology, Forthcoming, Boston U. School of Management Research Paper No. 2011-19
Number of pages: 32 Posted: 21 Nov 2011 Last Revised: 27 Mar 2012
Working Paper Series
Boston University and Boston University
Downloads 1,158
29.

Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style

Journal of Consumer Behaviour, 2012, Boston U. School of Management Research Paper No. 2010-26
Number of pages: 38 Posted: 06 Nov 2010 Last Revised: 12 Apr 2012
Accepted Paper Series
Rutgers, The State University of New Jersey - Rutgers University, Camden and Boston University, Questrom School of Business
Downloads 590
30.

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Boston U. School of Management Research Paper No. 2009-6
Number of pages: 45 Posted: 25 May 2008 Last Revised: 27 Mar 2012
Working Paper Series
Boston University - Questrom School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,205