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Boston: Marketing (Topic)
27,795 Total downloads

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  • Showing Papers 1 - 22 of 22
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    Incl. Electronic Paper The Value of Winning: Endorsement Returns in Individual Sports
    Marketing Letters, Forthcoming
    Dirk Gerritsen and Saskia van Rheenen
    Utrecht University - Utrecht University School of Economics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
    Date Posted: February 27, 2017
    Accepted Paper Series
    32 downloads

    Incl. Electronic Paper Does It Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson
    Journal of Consumer Psychology, Forthcoming, Boston University Questrom School of Business Research Paper No. 2559935
    Barbara A. Bickart, Maureen Morrin and S. Ratneshwar
    Boston University, Questrom School of Business, Temple University - Fox School of Business and Management and University of Missouri at Columbia - Robert J. Trulaske, Sr. College of Business
    Date Posted: February 07, 2015
    Accepted Paper Series
    78 downloads

    Incl. Electronic Paper How Social Media Influencers Build a Brand Following by Sharing Secrets
    Boston U. School of Management Research Paper No. 2549040
    Soyean (Julia) Kim, Seema Pai, Barbara A. Bickart and Frederic F. Brunel
    Boston University - School of Management, Boston University - Questrom School of Business, Boston University, Questrom School of Business and Boston University
    Date Posted: January 14, 2015
    Working Paper Series
    184 downloads

    Incl. Electronic Paper Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content
    Sogut, Cansu, Frédéric Brunel, and Barbara Bickart (2015) “Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content” in Consumer Psychology in a Social Media World, Eds. Claudiu Dimofte, Curtis Haugtvedt, and Richard Yalch, Routledge Publishers: London and New York., Boston U. School of Management Research Paper No. 2549227,
    Cansu Sogut, Frederic F. Brunel and Barbara A. Bickart
    Boston University, Questrom School of Business, Boston University and Boston University, Questrom School of Business
    Date Posted: January 14, 2015
    Last Revised: June 02, 2016
    Accepted Paper Series
    70 downloads

    Incl. Electronic Paper Territorial Marketing Based on Cultural Heritage
    Management and Marketing, vol.12, no. 2, 2014
    Alexandra Zbuchea
    National University of Political Studies and Public Administration (NSPSPA) - College of Management
    Date Posted: January 04, 2015
    Accepted Paper Series
    129 downloads

    Incl. Electronic Paper The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
    Boston U. School of Management Research Paper No. 2013-16
    Georgios Zervas, Davide Proserpio and John Byers
    Questrom School of Business, Boston University, Marshall School of Business, University of Southern California and Boston University - Department of Computer Science
    Date Posted: December 14, 2013
    Last Revised: November 19, 2016
    Working Paper Series
    20094 downloads

    Incl. Electronic Paper Relating Badly to Brands
    Journal of Consumer Psychology, 23 (2), 253-264, 2013, Boston U. School of Management Research Paper No. 2366145
    Susan Fournier and Claudio Alvarez
    Boston University and Boston University
    Date Posted: December 11, 2013
    Accepted Paper Series
    182 downloads

    Incl. Electronic Paper Consumers and Their Brands: Developing Relationship Theory in Consumer Research
    Journal of Consumer Research, Vol. 24, March 1998
    Susan Fournier
    Boston University
    Date Posted: December 11, 2013
    Accepted Paper Series
    569 downloads

    Incl. Electronic Paper Consumer Response to Aesthetic Mass Customization
    Boston U. School of Management Research Paper No. 2012-27
    Ruth Mugge, Frederic F. Brunel and Jan P. L. Schoormans
    affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
    Date Posted: October 25, 2012
    Working Paper Series
    188 downloads

    Incl. Electronic Paper When Companies Don't Make the Ad: A Multi-­Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising
    Journal of Advertising, Forthcoming, Boston U. School of Management Research Paper No. 2012-29
    Benjamin Lawrence, Susan Fournier and Frederic F. Brunel
    Boston University - Questrom School of Business, Boston University and Boston University
    Date Posted: October 25, 2012
    Last Revised: September 26, 2013
    Working Paper Series
    367 downloads

    Incl. Electronic Paper Design Orientation: A Grounded Theory Analysis of Design Thinking and Action
    Boston U. School of Management Research Paper No. 2012-20
    Alladi Venkatesh, Theresa Digerfeldt-Månsson, Frederic F. Brunel and Steven Chen
    affiliation not provided to SSRN, affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
    Date Posted: August 23, 2012
    Last Revised: July 01, 2014
    Working Paper Series
    250 downloads

    Incl. Electronic Paper Online Word-of-Moms as Communal Social Acts: Producing Motherhood Culture via Collective and Collaborative Word-of-Mouth Conversations
    Boston U. School of Management Research Paper No. 2012-19
    Anat Toder-Alon and Frederic F. Brunel
    Peres Academic Center and Boston University
    Date Posted: June 27, 2012
    Last Revised: December 17, 2013
    Working Paper Series
    91 downloads

    Incl. Electronic Paper Analysis and Understanding of Key Marketing Concepts Marketing Activities Organized within the Footwear Industry Companies
    Pastiu Carmen
    affiliation not provided to SSRN
    Date Posted: May 20, 2012
    Last Revised: June 18, 2015
    Working Paper Series
    176 downloads

    Incl. Electronic Paper Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads
    Boston U. School of Management Research Paper No. 2012-16
    Benjamin Lawrence, Susan Fournier and Frederic F. Brunel
    Boston University - Questrom School of Business, Boston University and Boston University
    Date Posted: May 08, 2012
    Last Revised: December 10, 2013
    Accepted Paper Series
    375 downloads

    Incl. Electronic Paper Word-­of-­Mouth Rhetorics in Social Media Talk
    Boston U. School of Management Research Paper No. 2012-17
    Anat Toder Alon, Frederic F. Brunel and Susan Fournier
    Peres Academic Center, Boston University and Boston University
    Date Posted: May 07, 2012
    Last Revised: January 08, 2013
    Working Paper Series
    266 downloads

    Incl. Electronic Paper Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences
    Journal of Consumer Psychology (2014), 24 (1), 87-95
    Ioannis Kareklas, Frederic F. Brunel and Robin Coulter
    State University of New York at Albany, Boston University and University of Connecticut
    Date Posted: April 25, 2012
    Last Revised: March 21, 2014
    Accepted Paper Series
    198 downloads

    Incl. Electronic Paper Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media
    Boston U. School of Management Research Paper No. 2012-13
    Soyean (Julia) Kim, Barbara A. Bickart, Frederic F. Brunel and Seema Pai
    Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
    Date Posted: April 25, 2012
    Last Revised: February 04, 2015
    Working Paper Series
    251 downloads

    Incl. Electronic Paper Green Eco-Seals and Advertising Persuasion
    Forthcoming, Journal of Advertising, December 2012, Boston U. School of Management Research Paper No. 2012-10
    Barbara A. Bickart and Julie A. Ruth
    Boston University, Questrom School of Business and Rutgers, The State University of New Jersey - Marketing
    Date Posted: April 09, 2012
    Last Revised: October 08, 2013
    Working Paper Series
    266 downloads

    Incl. Electronic Paper The Uninvited Brand
    Boston University School of Management Research Paper No. 2010-32
    Susan Fournier and Jill Avery
    Boston University and Harvard Business School
    Date Posted: November 22, 2011
    Working Paper Series
    594 downloads

    Incl. Electronic Paper Brands as Relationship Partners: Warmth, Competence, and In-Between
    Journal of Consumer Psychology, Forthcoming, Boston U. School of Management Research Paper No. 2011-19
    Susan Fournier and Claudio Alvarez
    Boston University and Boston University
    Date Posted: November 21, 2011
    Last Revised: March 27, 2012
    Working Paper Series
    894 downloads

    Incl. Electronic Paper Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style
    Journal of Consumer Behaviour, 2012, Boston U. School of Management Research Paper No. 2010-26
    Robert M SCHINDLER and Barbara A. Bickart
    Rutgers, The State University of New Jersey - Rutgers University, Camden and Boston University, Questrom School of Business
    Date Posted: November 06, 2010
    Last Revised: April 12, 2012
    Accepted Paper Series
    513 downloads

    Incl. Electronic Paper Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
    Boston U. School of Management Research Paper No. 2009-6
    Shuba Srinivasan and Dominique M Hanssens
    Boston University - Questrom School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
    Date Posted: May 25, 2008
    Last Revised: March 27, 2012
    Working Paper Series
    2028 downloads