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SSRN eLibrary Search Results
McDonough: Marketing & International Business (Topic)
1,044 Total downloads
Showing Papers 1 - 12 of 12
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Organizational Buying Behavior: Where We Have Been and Where We Need to GoDarden Business School Working Paper No. 1993207, Georgetown McDonough School of Business Research Paper No. 2012-05 Robert E. Spekman and Robert J. Thomas University of Virginia - Darden School of Business and McDonough School of Business Date Posted: January 29, 2012 Working Paper Series 398 downloads The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures Georgetown McDonough School of Business Research Paper No. 2012-06 Johny K. Johansson, Claudiu Dimofte and Sanal Mazvancheryl Georgetown University, San Diego State University and American University - Kogod School of Business Date Posted: January 14, 2012 Last Revised: July 26, 2012 Working Paper Series
When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising PersuasivenessDebora V. Thompson and Prashant Malaviya Georgetown University - Department of Marketing and Georgetown University - Department of Marketing Date Posted: April 23, 2011 Working Paper Series 126 downloads Go Green! Should Environmental Messages Be So Assertive? Ann Kronrod, Amir Grinstein and Luc Wathieu Massachusetts Institute of Technology (MIT) - Sloan School of Management, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business Date Posted: April 01, 2011 Last Revised: March 27, 2012 Working Paper Series How to Stop Customers from Fixating on Price Harvard Business Review, Vol. 88, No. 5, 2010 Marco Bertini and Luc Wathieu ESADE Business School and Georgetown University McDonough School of Business Date Posted: April 23, 2010 Accepted Paper Series The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality Journal of Marketing Research, Vol. 49, No. 1, 2012 Marco Bertini, Luc Wathieu and Sheena S. Iyengar ESADE Business School, Georgetown University McDonough School of Business and Columbia Business School - Management Division Date Posted: January 21, 2010 Last Revised: August 17, 2012 Accepted Paper Series
Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic ContextsESMT Working Paper No. 09-007 Ann Kronrod, Amir Grinstein and Luc Wathieu Tel Aviv University, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business Date Posted: December 14, 2009 Working Paper Series 34 downloads Price as a Stimulus to Think: The Case for Willful Overpricing Marketing Science, Vol. 26, No. 1, 2007 Luc Wathieu and Marco Bertini Georgetown University McDonough School of Business and ESADE Business School Date Posted: October 14, 2009 Last Revised: August 16, 2012 Accepted Paper Series Attention Arousal through Price Partitioning Marketing Science, Vol. 27, No. 2, 2008 Marco Bertini and Luc Wathieu ESADE Business School and Georgetown University McDonough School of Business Date Posted: October 13, 2009 Last Revised: March 27, 2012 Accepted Paper Series
Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and PerformanceESMT Working Paper No. 08-011 Amir Grinstein and Luc Wathieu Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business Date Posted: March 04, 2009 Last Revised: March 27, 2012 Working Paper Series 88 downloads
Ambiguity Aversion and the Power of Established BrandsESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909 A. V. Muthukrishnan and Luc Wathieu Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University McDonough School of Business Date Posted: December 20, 2007 Last Revised: June 11, 2014 Working Paper Series 150 downloads
An Empirical Approach to Understanding Privacy ValuationHBS Marketing Research Paper No. 07-075 Luc Wathieu and Allan A. Friedman Georgetown University McDonough School of Business and Harvard University - Harvard Kennedy School (HKS) Date Posted: April 26, 2007 Working Paper Series 248 downloads |
