Viewing: 1 - 12 of 12 papers
1.
Organizational Buying Behavior: Where We Have Been and Where We Need to Go
Darden Business School Working Paper No. 1993207, Georgetown McDonough School of Business Research Paper No. 2012-05
Number of pages: 29
Posted: 29 Jan 2012
Working Paper Series
University of Virginia - Darden School of Business and McDonough School of Business
Downloads
457
2.
The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures
Georgetown McDonough School of Business Research Paper No. 2012-06
Posted: 14 Jan 2012
Last Revised: 26 Jul 2012
Working Paper Series
Georgetown University, San Diego State University and American University - Kogod School of Business
3.
When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising Persuasiveness
Number of pages: 41
Posted: 23 Apr 2011
Working Paper Series
Georgetown University - Department of Marketing and Georgetown University - Department of Marketing
Downloads
136
4.
Go Green! Should Environmental Messages Be So Assertive?
Posted: 01 Apr 2011
Last Revised: 27 Mar 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
5.
How to Stop Customers from Fixating on Price
Harvard Business Review, Vol. 88, No. 5, 2010
Posted: 23 Apr 2010
Accepted Paper Series
ESADE - Ramon Llull University and Georgetown University McDonough School of Business
6.
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
Journal of Marketing Research, Vol. 49, No. 1, 2012
Posted: 21 Jan 2010
Last Revised: 17 Aug 2012
Accepted Paper Series
ESADE - Ramon Llull University, Georgetown University McDonough School of Business and Columbia Business School - Management Division
7.
Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts
ESMT Working Paper No. 09-007
Number of pages: 24
Posted: 14 Dec 2009
Working Paper Series
Tel Aviv University, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads
44
8.
Price as a Stimulus to Think: The Case for Willful Overpricing
Marketing Science, Vol. 26, No. 1, 2007
Posted: 14 Oct 2009
Last Revised: 16 Aug 2012
Accepted Paper Series
Georgetown University McDonough School of Business and ESADE - Ramon Llull University
9.
Attention Arousal through Price Partitioning
Marketing Science, Vol. 27, No. 2, 2008
Posted: 13 Oct 2009
Last Revised: 27 Mar 2012
Accepted Paper Series
ESADE - Ramon Llull University and Georgetown University McDonough School of Business
10.
Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and Performance
ESMT Working Paper No. 08-011
Number of pages: 32
Posted: 04 Mar 2009
Last Revised: 27 Mar 2012
Working Paper Series
Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads
102
11.
Ambiguity Aversion and the Power of Established Brands
ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909
Number of pages: 28
Posted: 20 Dec 2007
Last Revised: 11 Jun 2014
Working Paper Series
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University McDonough School of Business
Downloads
153
12.
An Empirical Approach to Understanding Privacy Valuation
HBS Marketing Research Paper No. 07-075
Number of pages: 10
Posted: 26 Apr 2007
Working Paper Series
Georgetown University McDonough School of Business and Harvard University - Harvard Kennedy School (HKS)
Downloads
294
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