SSRN McDonough: Marketing & International Business (Topic)

1.

Organizational Buying Behavior: Where We Have Been and Where We Need to Go

Darden Business School Working Paper No. 1993207, Georgetown McDonough School of Business Research Paper No. 2012-05

Number of pages: 29 Posted: 29 Jan 2012

Working Paper Series

Robert E. Spekman and Robert J. Thomas

University of Virginia - Darden School of Business and McDonough School of Business

Downloads 403

2.

An Empirical Approach to Understanding Privacy Valuation

HBS Marketing Research Paper No. 07-075

Number of pages: 10 Posted: 26 Apr 2007

Working Paper Series

Luc Wathieu and Allan A. Friedman

Georgetown University McDonough School of Business and Harvard University - Harvard Kennedy School (HKS)

Downloads 251

3.

Ambiguity Aversion and the Power of Established Brands

ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909

Number of pages: 28 Posted: 20 Dec 2007 Last Revised: 11 Jun 2014

Working Paper Series

A. V. Muthukrishnan and Luc Wathieu

Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University McDonough School of Business

Downloads 150

4.

When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising Persuasiveness

Number of pages: 41 Posted: 23 Apr 2011

Working Paper Series

Debora V. Thompson and Prashant Malaviya

Georgetown University - Department of Marketing and Georgetown University - Department of Marketing

Downloads 128

5.

Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and Performance

ESMT Working Paper No. 08-011

Number of pages: 32 Posted: 04 Mar 2009 Last Revised: 27 Mar 2012

Working Paper Series

Amir Grinstein and Luc Wathieu

Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business

Downloads 89

6.

Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

ESMT Working Paper No. 09-007

Number of pages: 24 Posted: 14 Dec 2009

Working Paper Series

Ann Kronrod, Amir Grinstein and Luc Wathieu

Tel Aviv University, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business

Downloads 34

7.

Attention Arousal through Price Partitioning

Marketing Science, Vol. 27, No. 2, 2008

Posted: 13 Oct 2009 Last Revised: 27 Mar 2012

Accepted Paper Series

Marco Bertini and Luc Wathieu

ESADE Business School and Georgetown University McDonough School of Business

8.

Go Green! Should Environmental Messages Be So Assertive?

Posted: 01 Apr 2011 Last Revised: 27 Mar 2012

Working Paper Series

Ann Kronrod, Amir Grinstein and Luc Wathieu

Massachusetts Institute of Technology (MIT) - Sloan School of Management, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business

9.

How to Stop Customers from Fixating on Price

Harvard Business Review, Vol. 88, No. 5, 2010

Posted: 23 Apr 2010

Accepted Paper Series

Marco Bertini and Luc Wathieu

ESADE Business School and Georgetown University McDonough School of Business

10.

Price as a Stimulus to Think: The Case for Willful Overpricing

Marketing Science, Vol. 26, No. 1, 2007

Posted: 14 Oct 2009 Last Revised: 16 Aug 2012

Accepted Paper Series

Luc Wathieu and Marco Bertini

Georgetown University McDonough School of Business and ESADE Business School

11.

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Journal of Marketing Research, Vol. 49, No. 1, 2012

Posted: 21 Jan 2010 Last Revised: 17 Aug 2012

Accepted Paper Series

Marco Bertini, Luc Wathieu and Sheena S. Iyengar

ESADE Business School, Georgetown University McDonough School of Business and Columbia Business School - Management Division

12.

The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures

Georgetown McDonough School of Business Research Paper No. 2012-06

Posted: 14 Jan 2012 Last Revised: 26 Jul 2012

Working Paper Series

Johny K. Johansson, Claudiu Dimofte and Sanal Mazvancheryl

Georgetown University, San Diego State University and American University - Kogod School of Business

Organizational Buying Behavior: Where We Have Been and Where We Need to Go

An Empirical Approach to Understanding Privacy Valuation

Ambiguity Aversion and the Power of Established Brands

When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising Persuasiveness

Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and Performance

Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

Attention Arousal through Price Partitioning

Go Green! Should Environmental Messages Be So Assertive?

How to Stop Customers from Fixating on Price

Price as a Stimulus to Think: The Case for Willful Overpricing

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures

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