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IRPN: Innovation & Marketing (Topic)

866,471 Total downloads

Viewing: 1 - 50 of 2,247 papers

1.

Valuation of Brands and Intellectual Capital

Number of pages: 19 Posted: 29 May 2001 Last Revised: 26 May 2019
Working Paper Series
IESE Business School
Downloads 16,755
2.

Piracy and Box Office Movie Revenues: Evidence from Megaupload

International Journal of Industrial Organization, 52, 2017, 188-215
Number of pages: 34 Posted: 17 Nov 2012 Last Revised: 11 May 2017
Accepted Paper Series
University of Lausanne (HEC), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 13,031
3.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 11,827
4.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 10,973
5.

Inferring App Demand from Publicly Available Data

MIS Quarterly, Forthcoming
Number of pages: 25 Posted: 09 Sep 2011 Last Revised: 19 Jun 2014
Working Paper Series
Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 10,743
6.

Digital Discrimination: The Case of Airbnb.com

Harvard Business School NOM Unit Working Paper No. 14-054
Number of pages: 21 Posted: 11 Jan 2014
Working Paper Series
Harvard University - HBS Negotiations, Organizations and Markets Unit and Harvard University - Business School (HBS)
Downloads 9,811
7.

From Place to Space: Migrating to Profitable Electronic Commerce Business Models

Number of pages: 39 Posted: 16 Apr 2002
Working Paper Series
Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR), affiliation not provided to SSRN and Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR)
Downloads 9,017
8.

Big Data Ethics

Wake Forest Law Review, 2014
Number of pages: 40 Posted: 25 Jan 2014 Last Revised: 03 Jun 2014
Accepted Paper Series
Washington University School of Law and Washington University in St. Louis - School of Law
Downloads 8,953
9.

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Management Science, Forthcoming
Number of pages: 32 Posted: 26 Dec 2006 Last Revised: 19 Jun 2014
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 8,805
10.

Digital Market Manipulation

82 George Washington Law Review 995 (2014), University of Washington School of Law Research Paper No. 2013-27
Number of pages: 57 Posted: 16 Aug 2013 Last Revised: 16 Aug 2019
Accepted Paper Series
University of Washington - School of Law
Downloads 8,122
11.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Accepted Paper Series
Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 8,038
12.

Consumer Buying Behavior on the Internet: Findings from Panel Data

Journal of Interactive Marketing, Vol. 14, No. 1, pp. 15-29, 2000
Number of pages: 15 Posted: 08 Jan 2009
Accepted Paper Series
Accenture Corporation, Murdoch University and Columbia Business School - Marketing
Downloads 7,895
13.

Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty

Number of pages: 49 Posted: 14 Sep 2007 Last Revised: 29 Jul 2012
Working Paper Series
University of Florida - Warrington College of Business and University of Florida - Warrington College of Business Administration
Downloads 7,598
14.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 7,428
15.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Working Paper Series
Chandigarh University and Priyadarshini Engineering College - Department of Management
Downloads 6,784
16.

Information Asymmetry and Thwarting Spam

Number of pages: 11 Posted: 20 Jan 2004
Working Paper Series
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 6,446
17.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,435
18.

The Online Advertising Industry: Economics, Evolution, and Privacy

Journal of Economic Perspectives, Forthcoming
Number of pages: 41 Posted: 16 Apr 2009
Accepted Paper Series
Global Economics Group
Downloads 6,119
19.

What Makes a Helpful Review? A Study of Customer Reviews on Amazon.com

MIS Quarterly, 34(1), March, pp.185-200, 2010
Number of pages: 17 Posted: 13 Nov 2012
Accepted Paper Series
Fox School of Business, Temple University and Temple University - Department of Management Information Systems
Downloads 5,842
20.

Seeding the S-Curve? The Role of Early Adopters in Diffusion

Number of pages: 34 Posted: 17 Aug 2016
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)

Multiple version iconThere are 3 versions of this paper

Downloads 5,704
21.

A Study on Effectiveness of Social Media Advertising in India

Number of pages: 13 Posted: 21 Mar 2016
Working Paper Series
CNR Degree College and Chadalawada Ramannamma Engineering college
Downloads 4,842
22.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,831
23.

Reviews, Reputation, and Revenue: The Case of Yelp.Com

Harvard Business School NOM Unit Working Paper No. 12-016
Number of pages: 41 Posted: 16 Sep 2011 Last Revised: 16 Mar 2016
Working Paper Series
Harvard University - Business School (HBS)
Downloads 4,561
24.

The Effect of Word of Mouth on Sales: Online Book Reviews

Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,511
25.

From Niches to Riches: Anatomy of the Long Tail

Sloan Management Review, Vol. 47, No. 4, pp. 67-71, Summer 2006
Number of pages: 12 Posted: 21 Jul 2006 Last Revised: 03 Mar 2015
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,225
26.

The Digitization of Word-of-Mouth: Promise and Challenges of Online Feedback Mechanisms

Number of pages: 36 Posted: 08 Apr 2003
Working Paper Series
Boston University, Questrom School of Business - Department of Information Systems
Downloads 4,036
27.

Gone in 60 Seconds: The Impact of the Megaupload Shutdown on Movie Sales

Number of pages: 29 Posted: 07 Mar 2013 Last Revised: 20 Nov 2013
Working Paper Series
Chapman University - The George L. Argyros School of Business & Economics and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,000
28.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University
Downloads 3,945
29.

The Economics of the Online Advertising Industry

Review of Network Economics, Vol. 7, No. 3, September 2008
Number of pages: 46 Posted: 25 Jan 2008 Last Revised: 19 Jun 2014
Accepted Paper Series
Global Economics Group
Downloads 3,825
30.

First to Market, First to Fail? Real Causes of Enduring Market Leadership

MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996
Number of pages: 11 Posted: 02 Jun 2006
Accepted Paper Series
University of Southern California - Marshall School of Business, Department of Marketing and Dartmouth College - Tuck School of Business
Downloads 3,726
31.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 3,618
32.

From Streaming Vendor to Production House: Netflix SWOT Analysis

Number of pages: 6 Posted: 10 Jan 2014
Working Paper Series
University of Texas at Arlington - College of Business Administration
Downloads 3,359
33.

Assessing the Academic Literature Regarding the Impact of Media Piracy on Sales

Number of pages: 22 Posted: 20 Aug 2012 Last Revised: 23 Oct 2013
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,314
34.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,251
35.

Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media

Business Horizons, Vol. 54, No. 3, 2011
Number of pages: 11 Posted: 06 Nov 2014
Accepted Paper Series
Simon Fraser University - Segal Graduate School of Business, Simon Fraser University (SFU) - Beedie School of Business, Simon Fraser University (SFU) - Beedie School of Business and University of Winnipeg
Downloads 3,205
36.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Working Paper Series
Questrom School of Business, Netflix and Google Inc.
Downloads 3,153
37.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 3,095
38.

Commercial Chatbot: Performance Evaluation, Usability Metrics and Quality Standards of Embodied Conversational Agents

Professionals Center for Business Research 02(2015)
Number of pages: 16 Posted: 27 Feb 2015 Last Revised: 03 Mar 2015
Accepted Paper Series
University of Warsaw - Faculty of Economic Sciences
Downloads 3,001
39.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management Science, Forthcoming
Number of pages: 34 Posted: 30 May 2010 Last Revised: 30 Aug 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University - Questrom School of Business
Downloads 2,970
40.

Developing Business Models for Ebusiness

Number of pages: 6 Posted: 14 Aug 2010
Working Paper Series
affiliation not provided to SSRN, evolaris next level GmbH and Tabard Advisory Group, LLC
Downloads 2,954
41.

Understanding Consumer Behaviour Towards Green Cosmetics

Number of pages: 16 Posted: 17 Jul 2012 Last Revised: 26 Jul 2012
Working Paper Series
Symbiosis International University and affiliation not provided to SSRN
Downloads 2,908
42.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Accepted Paper Series
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,904
43.

Critical Success Factors for Creating and Implementing Effective Social Media Marketing Campaigns

Number of pages: 44 Posted: 05 Jan 2011
Working Paper Series
affiliation not provided to SSRN
Downloads 2,881
44.

The Effect of Graduated Response Anti-Piracy Laws on Music Sales: Evidence from an Event Study in France

Number of pages: 29 Posted: 22 Jan 2012 Last Revised: 13 Jul 2014
Working Paper Series
Chapman University - The George L. Argyros School of Business & Economics, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Marsh & McLennan Companies - Oliver Wyman

Multiple version iconThere are 2 versions of this paper

Downloads 2,881
45.

An Analysis of Virtual Currencies in Online Games

Number of pages: 8 Posted: 18 May 2004
Working Paper Series
Komazawa University
Downloads 2,811
46.

Website Quality and Consumer Online Purchase Intention of Air Ticket

International Journal of Basic & Applied Sciences, Vol. 9, No. 10, 2009
Number of pages: 6 Posted: 23 Apr 2013
Accepted Paper Series
Aichi University and University of Technical Malaysia Melaka
Downloads 2,791
47.

An Integrated Marketing Communications Perspective on Social Media Metrics

International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31 Posted: 17 Jun 2013 Last Revised: 08 Feb 2016
Accepted Paper Series
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads 2,784
48.

Search Engine Bias and the Demise of Search Engine Utopianism

Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Number of pages: 14 Posted: 29 Mar 2006
Accepted Paper Series
Santa Clara University - School of Law
Downloads 2,774
49.

Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits

Number of pages: 43 Posted: 22 Dec 2013 Last Revised: 08 Mar 2017
Working Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Operations, Information and Decisions Department and Harvard University - Technology & Operations Management Unit
Downloads 2,721
50.

Performance-Based Pricing Models in Online Advertising

Number of pages: 30 Posted: 03 Mar 2004
Working Paper Series
Georgia Institute of Technology - Scheller College of Business
Downloads 2,694