SSRN eLibrary Search Results
Robert H. Smith: Marketing (Topic)

4,496 Total downloads
Search Within

Viewing: 1 - 31 of 31 papers

1.

Attention Research in Marketing: A Review of Eye Tracking Studies

Robert H. Smith School Research Paper No. RHS 2460289
Number of pages: 28 Posted: 30 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business
Downloads 720
2.

BANOVA: An R Package for Hierarchical Bayesian ANOVA

Journal of Statistical Software, Vol. 10, No. 2, 2014, Robert H. Smith School Research Paper No. RHS 2460286
Number of pages: 33 Posted: 30 Jun 2014
Accepted Paper Series
University of Maryland - College of Computer, Mathematical and Natural Sciences and University of Maryland - Robert H. Smith School of Business
Downloads 575
3.

Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment

Robert H. Smith School Research Paper No. RHS 2460284
Number of pages: 30 Posted: 30 Jun 2014
Working Paper Series
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Maryland - Robert H. Smith School of Business and Tilburg University, CentER
Downloads 378
4.

Consumption Style Among Young Adults Toward Their Shopping Behavior: An Empirical Study in Pakistan

Business and Management Research, Vol. 1, No. 4; 2012, pp. 109-116
Number of pages: 8 Posted: 26 Oct 2012 Last Revised: 23 Nov 2012
Accepted Paper Series
Iqra University, IQRA University and affiliation not provided to SSRN
Downloads 258
5.

Underpromising and Overdelivering: Strategic Implications of Word of Mouth

Robert H. Smith School Research Paper No. RHS-06-142
Number of pages: 40 Posted: 19 Oct 2011 Last Revised: 27 Mar 2012
Working Paper Series
University of Maryland - Department of Marketing and Universidad de Chile
Downloads 240
6.

Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers

Robert H. Smith School Research Paper
Number of pages: 40 Posted: 11 Mar 2013
Working Paper Series
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 239
7.

Product Policy in Markets with Word-of-Mouth Communication

Number of pages: 41 Posted: 07 Jun 2013
Working Paper Series
University of Maryland
Downloads 203
8.

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Robert H. Smith School Research Paper No. RHS-06-149
Number of pages: 47 Posted: 24 Feb 2013 Last Revised: 29 May 2013
Working Paper Series
University of Maryland - Department of Marketing, Marketing Science Institute and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 175
9.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Accepted Paper Series
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, Stanford Graduate School of Business, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 163
10.

Omnichannel Promotion Effectiveness

Robert H. Smith School Research Paper No. RHS 2884190
Number of pages: 45 Posted: 20 Dec 2016
Working Paper Series
University of Maryland - Robert H. Smith School of Business, Temple University and Wuhan University
Downloads 160
11.

Does Word of Mouth Reduce Advertising That Signals Quality?

Robert H. Smith School Research Paper No. RHS-06-150
Number of pages: 32 Posted: 24 Feb 2013 Last Revised: 15 Aug 2017
Working Paper Series
University of Maryland - Department of Marketing and Universidad de Chile
Downloads 140
12.

Business Applications and Research Questions Using Spatial Agent-Based Models

AGENT-BASED MODELS FOR GEOGRAPHICAL SYSTEMS, A. J. Heppenstall, A. T. Crooks, L. M. See, M. Batty, eds., 2012, Robert H. Smith School Research Paper No. RHS-06-146
Number of pages: 17 Posted: 26 Jun 2011 Last Revised: 27 Jun 2012
Accepted Paper Series
North Carolina State University
Downloads 125
13.

Co-Investment Network Dynamics in Crowdfunded Ventures

Robert H. Smith School Research Paper No. RHS 2657674
Number of pages: 45 Posted: 10 Sep 2015
Working Paper Series
Bocconi University - Department of Marketing, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Department of Marketing and Universidad Adolfo Ibanez, Santiago (Chile)
Downloads 120
14.

Learning from Online Social Ties

Number of pages: 44 Posted: 13 Jun 2013
Working Paper Series
University of Maryland - Robert H. Smith School of Business and University of Maryland
Downloads 118
15.

A Statistical Framework for Dealing with Endogeneity

Robert H. Smith School Research Paper No. RHS 2460497
Number of pages: 42 Posted: 30 Jun 2014
Working Paper Series
HEC Paris - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 114
16.

Making Recommendations in a Microblog to Improve the Impact of a Focal User

Robert H. Smith School Research Paper No. RHS-06-147
Number of pages: 5 Posted: 23 Jun 2012 Last Revised: 27 Jun 2012
Working Paper Series
HP Labs, University of Maryland, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 92
17.

How do Twitter Conversations Differ based on Geography, Time, and Subject? A Framework and Analysis of Topical Conversations in Microblogging

2013 ASE/IEEE International Conference on Social Computing, Robert H. Smith School Research Paper
Number of pages: 11 Posted: 12 Mar 2013 Last Revised: 10 Oct 2013
Accepted Paper Series
University of Maryland - College of Computer, Mathematical and Natural Sciences and North Carolina State University
Downloads 90
18.

The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market

Robert H. Smith School Research Paper No. RHS-06-148
Number of pages: 52 Posted: 16 Feb 2013
Working Paper Series
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 83
19.

The Financial Value of Advertising Exposures and Expenditures

Robert H. Smith School Research Paper No. RHS 2413279
Number of pages: 51 Posted: 25 Mar 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business and University of Maryland
Downloads 83
20.

A Hidden Markov Model to Identify Regions of Interest from Eye Movements, with an Application to Nodule Detection in Chest X-Rays

Robert H. Smith School Research Paper No. RHS 2460288
Number of pages: 39 Posted: 30 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, University of Maryland - College of Computer, Mathematical and Natural Sciences, University of Maryland - College of Computer, Mathematical and Natural Sciences, University of Maryland - School of Medicine and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 75
21.

An Exploration into Spectrum Policy Debates on Social Media

TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Number of pages: 22 Posted: 02 Apr 2013 Last Revised: 01 Aug 2014
Working Paper Series
Federal Communications Commission and North Carolina State University

Multiple version iconThere are 2 versions of this paper

Downloads 70
22.

Accounting for Regressor-Error Dependencies in Educational Data: A Bayesian Mixture Approach

Robert H. Smith School Research Paper No. RHS 2466533
Number of pages: 27 Posted: 16 Jul 2014
Working Paper Series
HEC Paris - Marketing, Northwestern University, University of Maryland - Robert H. Smith School of Business and Erasmus University Rotterdam (EUR)
Downloads 68
23.

Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit

Robert H. Smith School Research Paper No. RHS 2466142
Number of pages: 25 Posted: 16 Jul 2014 Last Revised: 01 Nov 2014
Working Paper Series
Robert H. Smith School of Business, ESMT European School of Management and Technology and Duke University - Fuqua School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 44
24.

Concomitant Variable Latent Class Models for Conjoint Analysis

Kamakura, Wagner A., Wedel, Michel and Agrawal, Jagdish, Concomitant Variable Latent Class Models for Conjoint Analysis, International Journal of Research in Marketing, 11 (1994), Robert H. Smith School Research Paper No. RHS 2424863
Number of pages: 14 Posted: 14 Apr 2014
Accepted Paper Series
Rice University, University of Maryland - Robert H. Smith School of Business, Marketing Department and California State University, East Bay
Downloads 43
25.

Switching Behavior in Online Auctions: Empirical Observations and Predictive Implications

Proceedings of the 2013 Winter Simulation Conference, R. Pasupathy, S.-H. Kim, A. Tolk, R. Hill, and M. E. Kuhl, eds., 2013, Robert H. Smith School Research Paper
Number of pages: 12 Posted: 16 Aug 2013 Last Revised: 22 Jun 2014
Accepted Paper Series
University of Maryland - College of Computer, Mathematical and Natural Sciences, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 43
26.

Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit

ESMT Working Paper No. 14-06, Robert H. Smith School Research Paper No. RHS 2522872
Number of pages: 28 Posted: 11 Nov 2014
Working Paper Series
Robert H. Smith School of Business, ESMT European School of Management and Technology and Duke University - Fuqua School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 33
27.

An Exploration into Spectrum Policy Debates on Social Media

TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Number of pages: 22 Posted: 02 Apr 2013
Working Paper Series
Federal Communications Commission and North Carolina State University

Multiple version iconThere are 2 versions of this paper

Downloads 27
28.

Confidence via Correction: The Effect of Judgment Correction on Consumer Confidence

Journal of Consumer Psychology, Forthcoming, ESMT Working Paper No. 13-06 , Robert H. Smith School Research Paper
Number of pages: 44 Posted: 19 Jul 2013
Working Paper Series
ESMT European School of Management and Technology and Georgetown University
Downloads 17
29.

Adaptive Mobile News Personalization Using Social Networks

Robert H. Smith School Research Paper No. RHS 2460282
Posted: 02 Jul 2014
Working Paper Series
Nanyang Business School, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
30.

The Duality of Decisions and the Case for Impulsiveness Metrics

Arens, Zachary G. and Roland T. Rust (2012), “The Duality of Decisions and the Case for Impulsiveness Metrics,” Journal of the Academy of Marketing Science, 40 (3), 468-479., Robert H. Smith School Research Paper No. RHS 2907131,
Posted: 28 Jan 2017
Accepted Paper Series
Oklahoma State University - Stillwater - Department of Marketing and University of Maryland - Robert H. Smith School of Business
31.

Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration

Robert H. Smith School Research Paper No. RHS 2460830
Posted: 02 Jul 2014
Working Paper Series
CentERdata, Tilburg University, CentER and University of Maryland - Robert H. Smith School of Business