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Palgrave Macmillan: Journal of Brand Management

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Viewing: 1 - 50 of 75 papers

1.

Luxury Brand-Building and Development: New Global Challenges, New Business Models

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 2 Posted: 17 Sep 2018
Accepted Paper Series
China Europe International Business School (CEIBS) and Erasmus University Rotterdam (EUR), Erasmus School of Law
Downloads 3
2.

Coopetition in the French Luxury Industry: Five Cases of Brand-Building by Suppliers of Luxury Brands

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 11 Posted: 17 Sep 2018
Accepted Paper Series
Université Paris Dauphine - PSL Research University, Neoma Business School and Université Paris X Nanterre - Mazars Actuariat Paris
Downloads 2
3.

Cross-Gender Extension Potential of Luxury Brands: A Semiotic Analysis

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 13 Posted: 17 Sep 2018
Accepted Paper Series
CEROS, Université Paris Nanterre and Institut d'Administration des Entreprises d'Aix-en-Provence
Downloads 1
4.

Is Luxury Expensive?

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 13 Posted: 17 Sep 2018
Accepted Paper Series
China Europe International Business School (CEIBS) and East China Normal University (ECNU) - School of Business
Downloads 1
5.

Personality-Driven Luxury Brand Management

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 14 Posted: 17 Sep 2018
Accepted Paper Series
East China Normal University (ECNU) - School of Business, ESC Rennes School of Business, Harvard Business School and East China Normal University (ECNU)
Downloads 1
6.

The Impact of Increased Brand Penetration on Luxury Desirability: A Dual Effect

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 12 Posted: 17 Sep 2018
Accepted Paper Series
HEC Paris - Marketing and University of Geneva
Downloads 1
7.

Visual Communication of Luxury Fashion Brands on Social Media: Effects of Visual Complexity and Brand Familiarity

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 14 Posted: 17 Sep 2018
Accepted Paper Series
Virginia Tech, University of Tennessee, Knoxville and Virginia Tech
Downloads 1
8.

If Brands are People, then People are Impulsive—Assessing the Connection between Brand Personality and Impulsive Buying Behaviour

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 17 Posted: 22 Aug 2018
Accepted Paper Series
BVIMR, ITM University - The NorthCap University and Institute of Management Technology (IMT), Ghaziabad
Downloads 1
9.

Brand Champion Behaviour: Its Role in Corporate Branding

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 17 Posted: 21 Aug 2018
Accepted Paper Series
Griffith University - School of Marketing, Monash University, University of Adelaide and Australian Catholic University (ACU)
Downloads 1
10.

Introduction to the Special Issue: Harnessing the Power of Brand and Co-Created Innovation

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 3 Posted: 27 Jul 2018
Accepted Paper Series
UNSW Australia Business School, School of Marketing and University of New South Wales (UNSW)
Downloads 1
11.

Does Brand Authenticity Alleviate the Effect of Brand Scandals?

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 15 Posted: 27 Jul 2018
Accepted Paper Series
Concordia University, Quebec - John Molson School of Business and Concordia University, Quebec
Downloads 2
12.

Luxury Brands Do Not Glitter Equally for Everyone

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 14 Posted: 27 Jul 2018
Accepted Paper Series
University of Kassel, SolBridge International School of Business and University of Kassel - Dialog Marketing Competence Center (DMCC)
Downloads 1
13.

Roses are Red, Violets are Blue, Sophisticated Brands Have a Tiffany Hue: The Effect of Iconic Brand Color Priming on Brand Personality Judgments

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 11 Posted: 27 Jul 2018
Accepted Paper Series
University of Newcastle (Australia), University of Adelaide - Business School and University of Newcastle (Australia) - Marketing
Downloads 1
14.

Taking a Deliberate Approach: The Enactment of Brand Orientation in an SME Context

Journal of Brand Management, Vol. 25, Issue 4, 2018
Number of pages: 14 Posted: 27 Jul 2018
Accepted Paper Series
Charles Sturt University, Charles Sturt University and Charles Sturt University
Downloads 1
15.

Transforming History into Heritage: Applying Corporate Heritage to the Marketing of Places

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 19 Posted: 27 Jul 2018
Accepted Paper Series
Texas State University
Downloads 1
16.

Antecedents and Consequences of Participation in Brand Communities: A Literature Review

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 16 Posted: 27 Jul 2018
Accepted Paper Series
University of Newcastle (Australia) - Newcastle Business School, University of Newcastle (Australia) and University of Newcastle (Australia) - Marketing
Downloads 2
17.

20 Years of Brand Personality: A Bibliometric Review and Research Agenda

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 14 Posted: 27 Jul 2018
Accepted Paper Series
University of Agder
Downloads 1
18.

Does the Type of Attribute Matter? Examining Whether Underlying Factors Explain Product Attribute Preference

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 17 Posted: 27 Jul 2018
Accepted Paper Series
University of Adelaide, University of Melbourne - Melbourne Business School and University of Houston - C.T. Bauer College of Business
Downloads 1
19.

Explaining Brand Switching Behavior Using Pull–Push–Mooring Theory and the Theory of Reasoned Action

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 12 Posted: 27 Jul 2018
Accepted Paper Series
Alzahra University
Downloads 1
20.

The Impact of Atypical Product Design on Consumer Product and Brand Perception

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 13 Posted: 27 Jul 2018
Accepted Paper Series
University of Innsbruck
Downloads 1
21.

How to Create Reproducible Brand Personality Scales

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 17 Posted: 27 Jul 2018
Accepted Paper Series
University of St. Gallen
Downloads 1
22.

Connecting or Disconnecting: Luxury Branding on Social Media and Affluent Chinese Female Consumers’ Interpretations

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 13 Posted: 02 Jun 2018
Accepted Paper Series
University of Florida and University of Missouri at Kansas City
Downloads 1
23.

Helping Those Who Help Us: Co-Branded and Co-Created Twitter Promotion in CSR Partnerships

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 12 Posted: 02 Jun 2018
Accepted Paper Series
Western Sydney University - School of Business, Western Sydney University - School of Business, University of Lethbridge - Faculty of Management, The University of Lethbridge and Athabasca University
Downloads 1
24.

Antecedents and Outcomes of Brand Experience: An Empirical Study

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 14 Posted: 02 Jun 2018
Accepted Paper Series
Centre for Development Studies (CDS) India and University of Petroleum and Energy Studies (UPES)
Downloads 1
25.

Effective Strategies for Developing Meaningful Names and Associations for Co-Branded Products in New and Emerging Markets

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 13 Posted: 30 May 2018
Accepted Paper Series
Nanjing University, Western Michigan University, University of Electronic Science and Technology of China (UESTC), University of Electronic Science and Technology of China (UESTC) - School of Economics and Management and Nanjing Audit University
Downloads 1
26.

Gamification as a Platform for Brand Co-Creation Experiences

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 13 Posted: 30 May 2018
Accepted Paper Series
Universidade de Aveiro and Polytechnic Institute of Porto
27.

Go with the Flow: Engineering Flow Experiences for Customer Engagement Value Creation in Branded Social Media Environments

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 15 Posted: 30 May 2018
Accepted Paper Series
University of Newcastle (Australia) - Newcastle Business School, University of Newcastle (Australia) - Faculty of Engineering and Built Environment, Shandong University - School of Management and Gorilla360
Downloads 1
28.

The Co-Creation Continuum: From Tactical Market Research Tool to Strategic Collaborative Innovation Method

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 12 Posted: 30 May 2018
Accepted Paper Series
Oslo School of Management, ESADE Business School and Copenhagen Business School - Department of Marketing
29.

Evaluating the Impact of Early- and Late-Acquired Phonemes on the Luxury Appeal of Brand Names

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 24 Posted: 20 May 2018
Accepted Paper Series
Nanyang Technological University (NTU) - Institute on Asian Consumer Insight, Nanyang Technological University (NTU) - Institute on Asian Consumer Insight and Universidad Carlos III de Madrid - Department of Economics
Downloads 1
30.

Customer Segmentation Based on Store Equity: What Explains Customer Store Preference?

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 16 Posted: 17 May 2018
Accepted Paper Series
University of Valencia, University of Valencia, University of Valencia - Faculty of Economics and Université Paris I Panthéon-Sorbonne
Downloads 1
31.

Determinants of Brand Performance: The Role of Internal Branding

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 15 Posted: 16 May 2018
Accepted Paper Series
University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American), Eastern Washington University and University of North Texas
Downloads 2
32.

Employees’ Brand Understanding, Brand Commitment, and Brand Citizenship Behaviour: A Closer Look at the Relationships Among Construct Dimensions

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 18 Posted: 16 May 2018
Accepted Paper Series
University of Bremen
Downloads 2
33.

Brand Signalling: An Antecedent of Employee Brand Understanding

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 15 Posted: 16 May 2018
Accepted Paper Series
Queensland University of Technology, Queensland University of Technology - QUT Business School, Queensland University of Technology - School of Advertising and Queensland University of Technology - School of Advertising
Downloads 1
34.

Sponsorship as an Internal Branding Tool and its Effects on Employees’ Identification with the Brand

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 10 Posted: 16 May 2018
Accepted Paper Series
Johannes Kepler University Linz and Private University Schloss Seeburg
Downloads 1
35.

Strengthening Internal Brand Equity with Brand Ambassador Programs: Development and Testing of a Success Factor Model

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 16 Posted: 16 May 2018
Accepted Paper Series
University of Applied Sciences Koblenz and Berlin School of Economics and Law
Downloads 1
36.

Internal Brand Management: Introduction to the Special Issue and Directions for Future Research

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 5 Posted: 16 May 2018
Accepted Paper Series
University of Bremen, Griffith University - Griffith Business School and University of Bremen
37.

New Brand Logo Design: Customers’ Preference for Brand Name and Icon

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 16 Posted: 16 May 2018
Accepted Paper Series
University of St. Gallen and University of St. Gallen
38.

Self-Congruence is Not Everything for a Brand: Initial Evidence Supporting the Relevance of Identity Cultivation in a College Student Role-Identity Context

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 18 Posted: 07 May 2018
Accepted Paper Series
Bowling Green State University - College of Business Administration and University of Cincinnati - Lindner College of Business
Downloads 1
39.

Global Brand Value in Developed, Emerging, and Least Developed Country Markets

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 19 Posted: 03 May 2018
Accepted Paper Series
John Carroll University
40.

Narrow, Powerful, and Public: The Influence of Brand Breadth in the Luxury Market

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 14 Posted: 30 Apr 2018
Accepted Paper Series
Central Connecticut State University and University of Bridgeport - School of Business
Downloads 1
41.

Measuring Farmer's Satisfaction and Brand Loyalty Toward Indian Fertilizer Brands Using DEA

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 22 Posted: 24 Apr 2018
Accepted Paper Series
Anna University - Department of Management Studies and Anna University - Department of Management Studies
Downloads 1
42.

An Experiment on Non-Luxury Fashion Counterfeit Purchase: The Effects of Brand Reputation, Fashion Attributes, and Attitudes Toward Counterfeiting

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 12 Posted: 24 Apr 2018
Accepted Paper Series
Ohio University and Texas State University, San Marcos
43.

Brands Using Historical References: A Consumers’ Perspective

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 14 Posted: 24 Apr 2018
Accepted Paper Series
University of York - The York Management School and University of York - The York Management School
44.

Consumer Responses to Brand Deletion

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 11 Posted: 24 Apr 2018 Last Revised: 16 Sep 2018
Accepted Paper Series
T A Pai Management Institute
45.

Power Relations within Brand Management: The Challenge of Social Media

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 8 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN
46.

Planning Pre-Launch Positioning: Segmentation Via Willingness-to-Pay and Means-End Brand Differentiators

Journal of Brand Management, Vol. 24, Issue 3, 2017
Number of pages: 20 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN
Downloads 2
47.

Brand Associations: The Value of Ability Versus Social Responsibility Depends on Consumer Goals

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 11 Posted: 24 Apr 2018 Last Revised: 12 Sep 2018
Accepted Paper Series
Adelphi University - School of Business, Adelphi University and College of Business, Purdue University Northwest
Downloads 1
48.

Consumer–Brand Identification Revisited: An Integrative Framework of Brand Identification, Customer Satisfaction, and Price Image and Their Role for Brand Loyalty and Word of Mouth

Journal of Brand Management, Vol. 24, Issue 3, 2017
Number of pages: 21 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1
49.

A Tale of Two Brands: The Joint Effect of Manufacturer and Retailer Brands on Consumers’ Product Evaluation

Journal of Brand Management, Vol. 24, Issue 3, 2017
Number of pages: 23 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN
50.

Asian City Brand Meaning: A Hong Kong Perspective

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 13 Posted: 24 Apr 2018 Last Revised: 12 Sep 2018
Accepted Paper Series
Griffith University - School of Marketing, Independent and Griffith University