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Vanderbilt: Marketing (Topic)

8,487 Total downloads

Viewing: 1 - 50 of 81 papers

1.

Connecting with Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging

Journal of Advertising, Vol. 46, No. 2, 2017, Vanderbilt Owen Graduate School of Management Research Paper No. 3025757
Posted: 28 Aug 2017
Accepted Paper Series
Vanderbilt University - Marketing
2.

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

Journal of Consumer Research, Forthcoming, Vanderbilt Owen Graduate School of Management Research Paper No. 2702484
Number of pages: 64 Posted: 13 Dec 2015 Last Revised: 03 Aug 2018
Accepted Paper Series
City University London - Sir John Cass Business School, Vanderbilt University - Marketing, Westminster Business School and Delft University of Technology - Faculty of Industrial Design Engineering (IDE)
Downloads 297
3.

The Influences of Portion Size, Context and Package Characteristics on Snack Food Consumption: Evidence from a U.S. Rolling Cross-Sectional Survey

Number of pages: 28 Posted: 24 Sep 2015 Last Revised: 08 Nov 2018
Working Paper Series
DePaul University and Tulane University - A.B. Freeman School of Business
Downloads 62
4.

Willingness to Pay to Reduce White Collar and Corporate Crime

Vanderbilt Law and Economics Research Paper No. 14-28, Vanderbilt Owen Graduate School of Management Research Paper No. 2486220
Number of pages: 31 Posted: 25 Aug 2014 Last Revised: 02 Aug 2017
Working Paper Series
Vanderbilt University - Strategy and Business Economics
Downloads 192
5.

Narrative Processing: Building Consumer Connections to Brands

Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Number of pages: 47 Posted: 13 Jun 2013
Accepted Paper Series
Vanderbilt University - Marketing
Downloads 3,109
6.

Covetous Motives? Poaching Partners in Forming Strategic Alliances

Vanderbilt Owen Graduate School of Management Research Paper No. 2210709
Number of pages: 55 Posted: 03 Feb 2013 Last Revised: 20 Sep 2018
Working Paper Series
Tulane University - A.B. Freeman School of Business, affiliation not provided to SSRN and University of Colorado at Boulder - Department of Marketing
Downloads 42
7.

A Cueing Procedure to Control Impulsivity in Children with Attention Deficit Hyperactivity Disorder

BEHAVIOR MODIFICATION, Vol. 23, No. 2, pp. 234-253, April 1999
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing
8.

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Journal of consumer psychology, Vol. 14, No. 3, pp. 230-256, 2004
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Miami University of Ohio - Richard T. Farmer School of Business Administration
9.

The Role of Selective Information Processing in Price-Quality Inference

JOURNAL OF CONSUMER RESEARCH, Inc., Vol. 31, September 2004
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing
10.

Valenced Comparisons

Journal of Marketing Research, Vol. XLI , pp. 46-58, February 2004
Posted: 18 Aug 2011
Accepted Paper Series
University of Washington and Vanderbilt University - Marketing
11.

The Multiple Roles of Attitudes in Decision Making

THE ROUTINES OF DECISION MAKING, Tilmann Betsch, Susanne Haberstroh, Psychology Press, Chapter 6, 2005
Posted: 18 Aug 2011
Accepted Paper Series
University of Utah - Department of Psychology, University of Utah and Vanderbilt University - Marketing
12.

Women’s Exposure to Thin-and-Beautiful Media Images: Body Image Effects of Media-Ideal Internalization and Impact-Reduction Interventions

Body Image, Vol. 2, pp. 74-80, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing
13.

Using Implementation Intentions to Increase New Product Consumption: A Field Experiment

APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Frank R. Kardes, Paul Herr, Jacques Nantel, Lawrence Erlbaum Associates, Inc., Chapter 10, pp. 219-233, 2005
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing
14.

A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice

JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 15, No. 2, pp. 159-169, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Miami University of Ohio - Richard T. Farmer School of Business Administration, Vanderbilt University - Marketing, affiliation not provided to SSRN, University of Cincinnati - Department of Marketing and University of Cincinnati - Department of Marketing
15.

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Marketing Letters, Vol. 16:2, pp. 87-97, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology and Duke University - Fuqua School of Business
16.

Information Search in the Testing of Quantified Hypotheses: How 'All,' 'Most,' 'Some,' 'Few,' and 'None' Hypotheses are Tested

PSPB, Vol. 31, No. 2, pp. 254-266, February 2005
Posted: 18 Aug 2011
Accepted Paper Series
University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah and University of Utah - Prometric Testing Center
17.

Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology
18.

Debiasing Omission Neglect

Journal of Business Research, Vol. 59, pp. 786-792, 2006
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, affiliation not provided to SSRN, Miami University of Ohio - Richard T. Farmer School of Business Administration, University of Utah - Department of Psychology, affiliation not provided to SSRN and affiliation not provided to SSRN
19.

Selective Assessment and Positivity Bias in Environmental Valuation

Journal of Experimental Psychology: Applied, Vol. 12, No. 1, pp. 43-49, 2006
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Washington and Miami University of Ohio - Richard T. Farmer School of Business Administration
20.

The Deautomatization of Accessible Attitudes

Journal of Experimental Social Psychology, Vol. 43, pp. 365-378, 2007
Posted: 18 Aug 2011
Accepted Paper Series
University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah, University of Utah - Prometric Testing Center and Ohio State University (OSU)
21.

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Journal of Marketing Research, Vol. XLIV , No. 251, pp. 251-260, May, 2007
Posted: 18 Aug 2011
Accepted Paper Series
University of Delaware and Vanderbilt University - Marketing
22.

Consumer Inference

HANDBOOK OF CONSUMER PSYCHOLOGY, Chapter 6, Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes, eds., CRC Press, 2008
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and affiliation not provided to SSRN
23.

On Assuaging Positive Bias in Environmental Value Elicitation

Journal of Economic Psychology, Vol. 30, pp. 482-489, 2009
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and University of Washington
24.

Profits and Halos: The Role of Firm Profitability Information in Consumer Inference

Journal of Consumer Psychology, Vol. 20, pp. 327-337, 2010
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Delaware, University of Cincinnati - Department of Marketing and affiliation not provided to SSRN
25.

The Effects of Selective Hypothesis Testing on Gambling

Journal of Experimental Psychology: Applied, Vol. 3, No. 2, pp. 126-142, 1997
Posted: 17 Aug 2011
Accepted Paper Series
Department of Psychology, University of Utah - Department of Psychology and Vanderbilt University - Marketing
26.

The Subjective Beliefs Underlying Probability Overestimation

Journal of Experimental Social Psychology, Vol. 33, pp. 276-295, 1997
Posted: 17 Aug 2011
Accepted Paper Series
University of Utah - Department of Psychology and Vanderbilt University - Marketing
27.

Contextual Influences on Judgment Based on Limited Information

Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997,
Posted: 17 Aug 2011
Accepted Paper Series
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics
28.

Considering the Best Choice: Effects of the Salience and Accessibility of Alternatives on Attitude-Decision Consistency

Journal of Personality and Social Psychology, Vol. 72, No. 2, pp. 253-261, 1997
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology and Ohio State University (OSU)
29.

The Role of Conversational Norms and Sensitivity to Omissions in Judgment Basel On Limited Evidence

Advances in Conswner Research, Vol. 25, 1998
Posted: 17 Aug 2011
Accepted Paper Series
Northwest Nazarene University - Business and Economics, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing
30.

Strategic Overbidding in Contingent Valuation: Stated Economic Value of Public Goods Varies According to Consumers Expectations of Funding Source

Journal of Economic Psychology, Vol. 19, pp. 205-214, 1998
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing
31.

Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women

Sex Roles‚ Vol. 38‚ No. 3/4‚ 1998,
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing
32.

Prepurchase Attribute Verifiability, Source Credibility, and Persuasion

Journal of Consumer Psychology, Vol. 11, No. 3, pp. 169–180, 2001,
Posted: 17 Aug 2011
Accepted Paper Series
University of Washington and Vanderbilt University - Marketing
33.

Overbidding in Value Elicitation: When Consumers Report Inflated Reservation Prices, and What to Do About it

Journal of Consumer Psychology, Vol. 11, No. 2, pp. 87-97, 2001
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing

Multiple version iconThere are 2 versions of this paper

34.

Predictors of Women's Concern with Body Weight: The Roles of Perceived Self-Media Ideal Discrepancies and Self-Esteem

Eating Disorders, Vol. 10, pp. 153-160, 2002
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing
35.

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency Between Consumers’ Attitudes and Decisions

Marketing Letters, Vol. 14, No. 1, pp. 47–57, 2003,
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Delaware and University of Utah - Department of Psychology
36.

Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 14, No. 1&2, pp. 132–140, 2004,
Posted: 17 Aug 2011
Accepted Paper Series
Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and Vanderbilt University - Marketing

Multiple version iconThere are 2 versions of this paper

37.

The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Inc., Vol. 31, December 2004
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

Multiple version iconThere are 2 versions of this paper

38.

How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior

Marketing Letters, Vol. 15, No. 4, pp. 201-212, 2004
Posted: 17 Aug 2011
Accepted Paper Series
University of Delaware, University of Chicago - Booth School of Business and Vanderbilt University - Marketing
39.

Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote

Organizational Behavior and Human Decision Processes, Vol. 113, pp. 102-111, 2010
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing
40.

Constructing Stable Preferences: A Look into Dimensions of Experience and Their Impact on Preference Stability

Journal of Consumer Psychology, Vol. 8, No. 2, pp. 113-139, 1999
Posted: 16 Aug 2011 Last Revised: 20 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
41.

Reducing the Impact of Media Images on Women at Risk for Body Image Disturbance: Three Targeted Interventions

Journal of Social and Clinical Psychology, Vol. 20, No. 3, pp. 324-340, 2001
Posted: 16 Aug 2011 Last Revised: 27 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing
42.

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Journal of Consumer Psychology, Vol. 12, No. 3, pp. 203-213, 2002
Posted: 16 Aug 2011 Last Revised: 27 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Utah - Prometric Testing Center

Multiple version iconThere are 2 versions of this paper

43.

Analogies and Imaginary Consumers: A Case Study of New Product Development, Marketing Science Institute

Marketing Science Institute Working Paper No. 04-122
Posted: 05 Aug 2011 Last Revised: 01 Jul 2014
Accepted Paper Series
Vanderbilt University - Marketing, University of Illinois at Urbana-Champaign - Department of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and North Carolina State University
44.

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Journal of Marketing Research, 2011
Posted: 05 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management
45.

Imagination Difficulty and New Product Evaluation

Journal of Product Innovation Management, 2011
Posted: 05 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Sauder School of Business
46.

Optimal Marketing for Really New Products: Using a Consumer Perspective to Improve Communications

CRACKING THE CODE, Steve Posavac, ed., 2011
Number of pages: 38 Posted: 05 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing and University of Delaware
Downloads 176
47.

Consumer Psychology

ENCYCLOPEDIA OF HUMAN BEHAVIOR, V. S. Ramachandran, ed., Elsevier, 2011
Posted: 05 Aug 2011 Last Revised: 20 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing
48.

The Politics of Health Care

Journal of Medical Marketing, Vol. 10, pp. 305-311, 2010
Number of pages: 8 Posted: 04 Aug 2011 Last Revised: 19 Feb 2016
Accepted Paper Series
Vanderbilt University - Marketing, Vanderbilt University - Strategy and Business Economics and Vanderbilt University - Marketing
Downloads 16
49.

Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions

Journal of Public Policy and Marketing, Vol. 29, Issue 1, pp. 78-88, 2010
Posted: 04 Aug 2011 Last Revised: 19 Oct 2014
Accepted Paper Series
Vanderbilt University - Marketing, Duke University - Center for the Advancement of Social Entrepreneurship (CASE) and Dartmouth College - Tuck School of Business
50.

How Social-Cause Marketing Affects Consumer Perceptions

Sloan Management Review, Vol. 47, Issue 2, pp. 49-55, 2006
Posted: 04 Aug 2011 Last Revised: 20 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing, Duke University - Center for the Advancement of Social Entrepreneurship (CASE), Dartmouth College - Tuck School of Business and Universidad de Monterrey (UDEM)