Viewing: 1 - 12 of 12 papers
1.
Managing the Marketing Metrics Portfolio
Marketing Management, August 2011, Volume 20, No. 3, pp. 16-21, Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-09,
Number of pages: 20
Posted: 11 Oct 2012
Accepted Paper Series
Northeastern University - Marketing Area and London Business School
Downloads
407
2.
Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities
Marketing Letters, Forthcoming
Number of pages: 26
Posted: 13 Aug 2012
Accepted Paper Series
Louisiana State University, Baton Rouge, Clemson University and Union College - Graduate Management Institute
Downloads
39
3.
Social Network Theory and the Sales Manager Role: Engineering the Right Relationship Flows
Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-06,
Number of pages: 34
Posted: 21 Mar 2012
Last Revised: 25 Jan 2013
Working Paper Series
Oklahoma State University, University of Georgia - Department of Marketing, Loughborough University - School of Business and Economics, Northeastern University - Marketing Area and affiliation not provided to SSRN
Downloads
175
4.
Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
Journal of Retailing, Forthcoming
Number of pages: 50
Posted: 04 Jan 2012
Accepted Paper Series
Iowa State University, Boston University - Questrom School of Business and Clemson University
Downloads
44
5.
Improving Diffusion Forecasts Using Social Interactions Data
Number of pages: 45
Posted: 08 Sep 2011
Working Paper Series
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads
132
6.
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
ESMT Working Paper No. 11-05 (R1)
Number of pages: 56
Posted: 02 Jun 2011
Last Revised: 07 Aug 2013
Working Paper Series
Drexel University, LeBow College of Business, European School of Management and Technology (ESMT) and Clemson University
Downloads
719
7.
A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy
Journal of Personal Selling & Sales Management, Forthcoming
Number of pages: 29
Posted: 11 Dec 2009
Accepted Paper Series
Babson College - Marketing Division, Clemson University and Babson College
Downloads
91
8.
The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model
Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 37
Posted: 21 Jul 2007
Accepted Paper Series
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Downloads
266
9.
The Role of Channel Quality in Customer Equity Management
Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Number of pages: 10
Posted: 03 Jun 2007
Last Revised: 05 Dec 2012
Accepted Paper Series
Boston University - Questrom School of Business, Clemson University and Bentley University - Department of Marketing
Downloads
356
10.
Assessing Three Sources of Misresponse to Reversed Likert Items
Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Number of pages: 51
Posted: 03 Jun 2007
Last Revised: 05 Dec 2012
Accepted Paper Series
Clemson University, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Downloads
467
11.
The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model
Journal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003
Number of pages: 13
Posted: 30 Dec 2005
Accepted Paper Series
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Downloads
407
12.
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study
Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404,
Number of pages: 48
Posted: 17 Feb 2003
Last Revised: 30 Mar 2015
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads
2,209
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