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D'Amore-McKim: Marketing (Topic)

5,190 Total downloads

Viewing: 1 - 12 of 12 papers

1.

Managing the Marketing Metrics Portfolio

Marketing Management, August 2011, Volume 20, No. 3, pp. 16-21, Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-09,
Number of pages: 20 Posted: 11 Oct 2012
Accepted Paper Series
Bruce Clark and Tim Ambler
Northeastern University - Marketing Area and London Business School
Downloads 335
2.

Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities

Marketing Letters, Forthcoming
Number of pages: 26 Posted: 13 Aug 2012
Accepted Paper Series
Danny Weathers, Scott D. Swain and Jay Carlson
Louisiana State University, Baton Rouge, Clemson University and Union College - Graduate Management Institute
Downloads 37
3.

Social Network Theory and the Sales Manager Role: Engineering the Right Relationship Flows

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-06,
Number of pages: 34 Posted: 21 Mar 2012 Last Revised: 25 Jan 2013
Working Paper Series
Karen E. Flaherty, Son K. Lam, Nick Lee, Jay Mulki and Andrea L. Dixon
Oklahoma State University, University of Georgia - Department of Marketing, Loughborough University - School of Business and Economics, Northeastern University - Marketing Area and affiliation not provided to SSRN
Downloads 171
4.

Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?

Journal of Retailing, Forthcoming
Number of pages: 50 Posted: 04 Jan 2012
Accepted Paper Series
Stephen K. Kim, Jonathan Hibbard and Scott D. Swain
Iowa State University, Boston University - Questrom School of Business and Clemson University
Downloads 43
5.

Improving Diffusion Forecasts Using Social Interactions Data

Number of pages: 45 Posted: 08 Sep 2011
Working Paper Series
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 131
6.

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

ESMT Working Paper No. 11-05 (R1)
Number of pages: 56 Posted: 02 Jun 2011 Last Revised: 07 Aug 2013
Working Paper Series
Daniel Korschun, CB Bhattacharya and Scott D. Swain
Drexel University, LeBow College of Business, European School of Management and Technology (ESMT) and Clemson University
Downloads 706
7.

A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy

Journal of Personal Selling & Sales Management, Forthcoming
Number of pages: 29 Posted: 11 Dec 2009
Accepted Paper Series
Vincent Onyemah, Scott D. Swain and Richard Hanna
Babson College - Marketing Division, Clemson University and Babson College
Downloads 90
8.

The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model

Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 37 Posted: 21 Jul 2007
Accepted Paper Series
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Downloads 266
9.

The Role of Channel Quality in Customer Equity Management

Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Number of pages: 10 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Accepted Paper Series
Weimin Dong, Scott D. Swain and Paul D. Berger
Boston University - Questrom School of Business, Clemson University and Bentley University - Department of Marketing
Downloads 355
10.

Assessing Three Sources of Misresponse to Reversed Likert Items

Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Number of pages: 51 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Accepted Paper Series
Scott D. Swain, Danny Weathers and Ronald W. Niedrich
Clemson University, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Downloads 465
11.

The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model

Journal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003
Number of pages: 13 Posted: 30 Dec 2005
Accepted Paper Series
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Downloads 407
12.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404,
Number of pages: 48 Posted: 17 Feb 2003 Last Revised: 30 Mar 2015
Accepted Paper Series
Yakov Bart, Venkatesh Shankar, Fareena Sultan and Glen L. Urban
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,184