SSRN D'Amore-McKim: Marketing (Topic)

1.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404,

Number of pages: 48 Posted: 17 Feb 2003 Last Revised: 30 Mar 2015

Accepted Paper Series

Yakov Bart, Venkatesh Shankar, Fareena Sultan and Glen L. Urban

Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Downloads 2,168

2.

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

ESMT Working Paper No. 11-05 (R1)

Number of pages: 56 Posted: 02 Jun 2011 Last Revised: 07 Aug 2013

Working Paper Series

Daniel Korschun, CB Bhattacharya and Scott D. Swain

Drexel University, LeBow College of Business, European School of Management and Technology (ESMT) and Clemson University

Downloads 702

3.

Assessing Three Sources of Misresponse to Reversed Likert Items

Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008

Number of pages: 51 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012

Accepted Paper Series

Scott D. Swain, Danny Weathers and Ronald W. Niedrich

Clemson University, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration

Downloads 461

4.

The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model

Journal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003

Number of pages: 13 Posted: 30 Dec 2005

Accepted Paper Series

Ronald W. Niedrich and Scott D. Swain

Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University

Downloads 405

5.

The Role of Channel Quality in Customer Equity Management

Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007

Number of pages: 10 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012

Accepted Paper Series

Weimin Dong, Scott D. Swain and Paul D. Berger

Boston University - Questrom School of Business, Clemson University and Bentley University - Department of Marketing

Downloads 354

6.

Managing the Marketing Metrics Portfolio

Marketing Management, August 2011, Volume 20, No. 3, pp. 16-21, Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-09,

Number of pages: 20 Posted: 11 Oct 2012

Accepted Paper Series

Bruce Clark and Tim Ambler

Northeastern University - Marketing Area and London Business School

Downloads 282

7.

The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model

Journal of the Academy of Marketing Science, Forthcoming

Number of pages: 37 Posted: 21 Jul 2007

Accepted Paper Series

Ronald W. Niedrich and Scott D. Swain

Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University

Downloads 263

8.

Social Network Theory and the Sales Manager Role: Engineering the Right Relationship Flows

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-06,

Number of pages: 34 Posted: 21 Mar 2012 Last Revised: 25 Jan 2013

Working Paper Series

Karen E. Flaherty, Son K. Lam, Nick Lee, Jay Mulki and Andrea L. Dixon

Oklahoma State University, University of Georgia - Department of Marketing, Loughborough University - School of Business and Economics, Northeastern University - Marketing Area and affiliation not provided to SSRN

Downloads 167

9.

Improving Diffusion Forecasts Using Social Interactions Data

Number of pages: 45 Posted: 08 Sep 2011

Working Paper Series

Olivier Toubia, Jacob Goldenberg and Rosanna Garcia

Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area

Downloads 131

10.