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SSRN eLibrary Search Results
D'Amore-McKim: Marketing (Topic)
4,935 Total downloads
Showing Papers 1 - 12 of 12
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Managing the Marketing Metrics PortfolioMarketing Management, August 2011, Volume 20, No. 3, pp. 16-21, Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-09, Bruce Clark and Tim Ambler Northeastern University - Marketing Area and London Business School Date Posted: October 11, 2012 Accepted Paper Series 260 downloads
Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of QuantitiesMarketing Letters, Forthcoming Danny Weathers, Scott D. Swain and Jay P. Carlson Louisiana State University, Baton Rouge, Clemson University and Union College - Graduate Management Institute Date Posted: August 13, 2012 Accepted Paper Series 35 downloads
Social Network Theory and the Sales Manager Role: Engineering the Right Relationship FlowsNortheastern U. D’Amore-McKim School of Business Research Paper No. 2013-06, Karen E. Flaherty, Son K. Lam, Nick Lee, Jay P. Mulki and Andrea L. Dixon Oklahoma State University, University of Georgia - Department of Marketing, Loughborough University - School of Business and Economics, Northeastern University - Marketing Area and affiliation not provided to SSRN Date Posted: March 21, 2012 Last Revised: January 25, 2013 Working Paper Series 158 downloads
Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?Journal of Retailing, Forthcoming Stephen K. Kim, Jonathan Hibbard and Scott D. Swain Iowa State University, affiliation not provided to SSRN and Clemson University Date Posted: January 04, 2012 Accepted Paper Series 40 downloads
Improving Diffusion Forecasts Using Social Interactions DataOlivier Toubia, Jacob Goldenberg and Rosanna Garcia Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area Date Posted: September 08, 2011 Working Paper Series 127 downloads
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline EmployeesESMT Working Paper No. 11-05 (R1) Daniel Korschun, CB Bhattacharya and Scott D. Swain Drexel University, LeBow College of Business, European School of Management and Technology (ESMT) and Clemson University Date Posted: June 02, 2011 Last Revised: August 07, 2013 Working Paper Series 667 downloads
A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging EconomyJournal of Personal Selling & Sales Management, Forthcoming Vincent Onyemah, Scott D. Swain and Richard Hanna Babson College - Marketing Division, Clemson University and Babson College Date Posted: December 11, 2009 Accepted Paper Series 85 downloads
The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process ModelJournal of the Academy of Marketing Science, Forthcoming Ronald W. Niedrich and Scott D. Swain Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University Date Posted: July 21, 2007 Accepted Paper Series 260 downloads
The Role of Channel Quality in Customer Equity ManagementJournal of Business Research, Vol. 60, pp. 1243-1252, December 2007 Weimin Dong, Scott D. Swain and Paul D. Berger Boston University - Questrom School of Business, Clemson University and Bentley University - Department of Marketing Date Posted: June 03, 2007 Last Revised: December 05, 2012 Accepted Paper Series 350 downloads
Assessing Three Sources of Misresponse to Reversed Likert ItemsJournal of Marketing Research, Vol. 45, pp. 116-131, February 2008 Scott D. Swain, Danny Weathers and Ronald W. Niedrich Clemson University, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration Date Posted: June 03, 2007 Last Revised: December 05, 2012 Accepted Paper Series 443 downloads
The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects ModelJournal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003 Ronald W. Niedrich and Scott D. Swain Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University Date Posted: December 30, 2005 Accepted Paper Series 404 downloads
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical StudyJournal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404, Yakov Bart, Venkatesh Shankar, Fareena Sultan and Glen L. Urban Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management Date Posted: February 17, 2003 Last Revised: March 30, 2015 Accepted Paper Series 2106 downloads |
