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D'Amore-McKim: Marketing (Topic)

5,119 Total downloads

Viewing: 1 - 12 of 12 papers

1.

Managing the Marketing Metrics Portfolio

Marketing Management, August 2011, Volume 20, No. 3, pp. 16-21, Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-09,
Number of pages: 20 Posted: 11 Oct 2012
Accepted Paper Series
Northeastern University - Marketing Area and London Business School
Downloads 291
2.

Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities

Marketing Letters, Forthcoming
Number of pages: 26 Posted: 13 Aug 2012
Accepted Paper Series
Louisiana State University, Baton Rouge, Clemson University and Union College - Graduate Management Institute
Downloads 37
3.

Social Network Theory and the Sales Manager Role: Engineering the Right Relationship Flows

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-06,
Number of pages: 34 Posted: 21 Mar 2012 Last Revised: 25 Jan 2013
Working Paper Series
Oklahoma State University, University of Georgia - Department of Marketing, Loughborough University - School of Business and Economics, Northeastern University - Marketing Area and affiliation not provided to SSRN
Downloads 167
4.

Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?

Journal of Retailing, Forthcoming
Number of pages: 50 Posted: 04 Jan 2012
Accepted Paper Series
Iowa State University, Boston University - Questrom School of Business and Clemson University
Downloads 42
5.

Improving Diffusion Forecasts Using Social Interactions Data

Number of pages: 45 Posted: 08 Sep 2011
Working Paper Series
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 131
6.

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

ESMT Working Paper No. 11-05 (R1)
Number of pages: 56 Posted: 02 Jun 2011 Last Revised: 07 Aug 2013
Working Paper Series
Drexel University, LeBow College of Business, European School of Management and Technology (ESMT) and Clemson University
Downloads 702
7.

A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy

Journal of Personal Selling & Sales Management, Forthcoming
Number of pages: 29 Posted: 11 Dec 2009
Accepted Paper Series
Babson College - Marketing Division, Clemson University and Babson College
Downloads 90
8.

The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model

Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 37 Posted: 21 Jul 2007
Accepted Paper Series
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Downloads 264
9.

The Role of Channel Quality in Customer Equity Management

Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Number of pages: 10 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Accepted Paper Series
Boston University - Questrom School of Business, Clemson University and Bentley University - Department of Marketing
Downloads 355
10.

Assessing Three Sources of Misresponse to Reversed Likert Items

Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Number of pages: 51 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Accepted Paper Series
Clemson University, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Downloads 461
11.

The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model

Journal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003
Number of pages: 13 Posted: 30 Dec 2005
Accepted Paper Series
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Downloads 405
12.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404,
Number of pages: 48 Posted: 17 Feb 2003 Last Revised: 30 Mar 2015
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,174