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SSRN eLibrary Search Results
HEC Paris: Marketing (Topic)
5,181 Total downloads

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Showing Papers 1 - 24 of 24
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Incl. Electronic Paper Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors
Journal of Business Ethics, Forthcoming, HEC Paris Research Paper No. MKG-2016-1177
Gentina Elodie, L. J. Shrum and Tina M. Lowrey
SKEMA Business School – Université de Lille, HEC Paris and HEC Paris - Marketing
Date Posted: November 09, 2016
Last Revised: November 19, 2016
Working Paper Series
31 downloads

Incl. Electronic Paper Turning the Page: The Impact of Choice Closure on Satisfaction
Journal of Consumer Research, Vol. 40, No. 2, 2013, HEC Paris Research Paper No. MKG-2016-1173
Yangjie Gu, Simona Botti and David Faro
HEC Paris, London Business School and London Business School
Date Posted: September 02, 2016
Last Revised: October 19, 2016
Accepted Paper Series
31 downloads

Incl. Electronic Paper How Reliable Should a Service Be?
HEC Paris Research Paper No. MKG-2015-1124
Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner and Oded Koenigsberg
HEC Paris - Marketing, University of Bonn - Faculty of Law & Economics, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and London Business School - Department of Marketing
Date Posted: December 18, 2015
Last Revised: March 15, 2017
Working Paper Series
56 downloads

Incl. Electronic Paper Tastlé-Nestlé, Toogle-Google: The Effects of Similarity to Familiar Brand Names in Brand Name Innovation
HEC Paris Research Paper No. MKG-2015-1121
Ann Kronrod and Tina M. Lowrey
Massachusetts Institute of Technology (MIT) - Sloan School of Management and HEC Paris - Marketing
Date Posted: November 25, 2015
Accepted Paper Series
67 downloads

Incl. Electronic Paper Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments
HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Date Posted: October 17, 2015
Last Revised: November 06, 2015
Working Paper Series
52 downloads

Incl. Electronic Paper Beyond the Target Customer: Social Effects of CRM Campaigns
HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Eva Ascarza, Peter Ebbes, Oded Netzer and Matt Danielson
Columbia Business School - Marketing, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Date Posted: September 25, 2015
Last Revised: April 18, 2016
Working Paper Series
242 downloads

Incl. Electronic Paper Payment Evasion
HEC Paris Research Paper No. MKG-2014-1065
Stefan Buehler, Daniel Halbheer and Michael Lechner
University of St. Gallen - SEPS: Economics and Political Sciences, HEC Paris - Marketing and University of St. Gallen - Swiss Institute for Empirical Economic Research
Date Posted: November 20, 2014
Last Revised: March 08, 2017
Working Paper Series
73 downloads

Incl. Electronic Paper The Future of the Irish Corporation Tax Regime
Gurdgiev, Constantin, The Future of the Irish Corporation Tax Regime, Cayman Financial Review, Second Quarter 2014, Issue 35 (April 2014)
Constantin Gurdgiev
Trinity College, Dublin
Date Posted: April 21, 2014
Working Paper Series
133 downloads

Incl. Electronic Paper Shining in the Center: Central Gaze Cascade Effect on Product Choice
HEC Paris Research Paper No. MKG-2013-978
Selin Atalay, H. Onur Bodur and Dina Rasolofoarison
HEC Paris - Marketing, Concordia University, Quebec and Aston University - Aston Business School
Date Posted: May 04, 2013
Last Revised: May 14, 2013
Working Paper Series
134 downloads

Incl. Electronic Paper Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Robert Kozinets, Andrea C. Wojnicki, Sarah JS Wilner and Kristine de Valck
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Date Posted: May 03, 2013
Accepted Paper Series
2313 downloads

Incl. Electronic Paper Properties of Instrumental Variables Estimation in Logit-Based Demand Models: Finite Sample Results
Journal of Modelling in Management (2014, vol. 9, iss. 3), HEC Paris Research Paper No. MKG-2013-1006
Rick L. Andrews and Peter Ebbes
University of Delaware - Alfred Lerner College of Business and Economics and HEC Paris - Marketing
Date Posted: April 16, 2013
Last Revised: August 12, 2014
Accepted Paper Series
228 downloads

Incl. Electronic Paper Price and Quality Decisions by Self-Serving Managers
HEC Paris Research Paper No. MKG-2016-1142
Marco Bertini, Daniel Halbheer and Oded Koenigsberg
ESADE Business School, HEC Paris - Marketing and London Business School - Department of Marketing
Date Posted: August 16, 2012
Last Revised: February 08, 2017
Working Paper Series
206 downloads

Incl. Electronic Paper Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
Journal of Research for Consumers, No. 19, 2011
Christopher Phillips Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, Jose Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Andres Trujillo and Rohit Varman
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN
Date Posted: July 22, 2012
Accepted Paper Series
21 downloads

Incl. Electronic Paper Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
Journal of Research for Consumers, Issue 19, 2011
Christopher Phillips Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, Jose Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Andres Trujillo and Rohit Varman
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN
Date Posted: March 15, 2012
Last Revised: March 13, 2013
Accepted Paper Series
111 downloads

Incl. Electronic Paper Endogenous Timing in Quality Investments and Price Competition
Quaderni DSE Working Paper No. 815
Luca Lambertini and Alessandro Tampieri
University of Bologna - Department of Economics and University of Luxembourg
Date Posted: March 06, 2012
Working Paper Series
21 downloads

Edna Mcconnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market
Harvard Business School General Management Unit Case No. 312-006
Allen Grossman and Aldo Sesia
Harvard Business School and Harvard Business School
Date Posted: March 02, 2012
Working Paper Series

Incl. Electronic Paper Mindset Metrics in Market Response Models: An Integrative Approach
Journal of Marketing Research, Vol. XLVII, pp. 672-684, August 2010
Shuba Srinivasan, Marc Vanhuele and Koen Pauwels
Boston University - Questrom School of Business, HEC Paris - Marketing and Ozyegin University
Date Posted: October 08, 2011
Accepted Paper Series
242 downloads

Incl. Electronic Paper A Heterogeneous Bayesian Regression Model for Cross-Sectional Data Involving a Single Observation Per Response Unit
Psychometrika, Volume 77, Issue 2 (2012), Page 293-314
Duncan K. H. Fong, Peter Ebbes and Wayne S. DeSarbo
Pennsylvania State University, HEC Paris - Marketing and Pennsylvania State University
Date Posted: August 30, 2011
Last Revised: March 09, 2013
Accepted Paper Series
109 downloads

Incl. Electronic Paper Attribute-Level Heterogeneity
Forthcoming in Management Science, HEC Paris Research Paper No. MKG-2014-1028
Peter Ebbes, John Liechty and Rajdeep Grewal
HEC Paris - Marketing, Pennsylvania State University, University Park and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Date Posted: October 04, 2010
Last Revised: January 21, 2014
Accepted Paper Series
158 downloads

Incl. Electronic Paper Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets
International Journal of Research in Marketing (IJRM), Vol. 28, No. 1, pp. 1-12, March 2011
Jeremy J. Michalek, Peter Ebbes, Feray Adiguzel, Fred M. Feinberg and Panos Y. Papalambros
Carnegie Mellon University, HEC Paris - Marketing, Erasmus University Rotterdam (EUR), University of Michigan at Ann Arbor - Marketing and University of Michigan at Ann Arbor
Date Posted: August 08, 2010
Last Revised: July 01, 2014
Accepted Paper Series
121 downloads

Incl. Electronic Paper The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity
Marketing Science, Vol. 30, No. 6, pp. 1115-1122, November-December 2011
Peter Ebbes, Dominik Papies and Harald J. van Heerde
HEC Paris - Marketing, University of Tuebingen - Faculty of Economics and Social Sciences and University of Waikato. Management School
Date Posted: July 07, 2010
Last Revised: April 16, 2013
Accepted Paper Series
203 downloads

Incl. Electronic Paper Sampling Designs for Recovering Local and Global Characteristics of Social Networks
Forthcoming in the International Journal of Research in Marketing, HEC Paris Research Paper No. MKG-2014-1027
Peter Ebbes, Zan Huang and Arvind Rangaswamy
HEC Paris - Marketing, Pennsylvania State University and Pennsylvania State University - Department of Marketing
Date Posted: March 30, 2010
Last Revised: November 03, 2015
Accepted Paper Series
466 downloads

Probability Models for Duration: The Data Don't Tell the Whole Story
Organizational Behaviour and Human Decision Processes, Vol. 62, No. 1, pp. 1-13, 1995
M. G. Dekimpe, Donald G. Morrison, Marc Vanhuele and Sunil Sharma
Catholic University of Leuven (KUL) - Department of Applied Economics, affiliation not provided to SSRN, HEC Paris - Marketing and affiliation not provided to SSRN
Date Posted: September 22, 2009
Last Revised: March 13, 2013
Accepted Paper Series

Incl. Electronic Paper How Internal Transaction Costs Drive Compensation Schemes

Dominique Rouzies, Erin Anderson and Anne T. Coughlan
HEC Paris - Marketing, INSEAD - Marketing and Northwestern University - Kellogg School of Management
Date Posted: October 15, 2004
Working Paper Series
163 downloads