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HEC Paris: Marketing (Topic)

9,584 Total downloads

Viewing: 1 - 48 of 48 papers

1.

How Beneficial are Recommendations to Consumers? Estimates of Relative Benefits of Product Recommendations to Consumers and Retailers

HEC Paris Research Paper No. MOSI-2020-1403
Number of pages: 31 Posted: 17 Nov 2020 Last Revised: 08 Jan 2021
Working Paper Series
University of Florida - Warrington College of Business, University of Florida - Warrington College of Business and HEC Paris - Information Systems and Operations Management
Downloads 24
2.

Altering Taste Judgments with Shapes: How and When Shape–Taste Crossmodal Correspondences Can Be Applied in Marketing Designs

HEC Paris Research Paper No. MKG-2020-1398
Number of pages: 94 Posted: 13 Nov 2020 Last Revised: 24 Nov 2020
Working Paper Series
Bentley University - Department of Marketing, HEC Paris - Marketing and HEC Paris
Downloads 7
3.

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

HEC Paris Research Paper No. MKG-2020-1386
Number of pages: 64 Posted: 18 Sep 2020 Last Revised: 30 Sep 2020
Working Paper Series
HEC Paris - Marketing, HEC Paris - Marketing and HEC Paris
Downloads 37
4.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 18 Sep 2020 Last Revised: 18 Sep 2020
Accepted Paper Series
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, INSEAD, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 34
5.

Scaling Human Effort in Idea Screening and Content Evaluation

INSEAD Working Paper No. 2020/42/MKT, HEC Paris Research Paper No. MKG-2020-1384
Number of pages: 61 Posted: 18 Sep 2020 Last Revised: 30 Sep 2020
Working Paper Series
INSEAD, Kellogg School of Management, Northwestern University and HEC Paris - Marketing
Downloads 55
6.

Adaptive Grids for the Estimation of Dynamic Models

HEC Paris Research Paper No. MKG-2020-1383
Number of pages: 62 Posted: 18 Sep 2020 Last Revised: 21 Sep 2020
Working Paper Series
HEC Paris - Marketing, Norwegian School of Economics (NHH) - Department of Strategy and Management and Tilburg University - Tilburg University School of Economics and Management
Downloads 92
7.

'Small Data': Efficient Inference with Occasionally Observed States

HEC Paris Research Paper No. MKG-2020-1380
Number of pages: 29 Posted: 22 Jul 2020 Last Revised: 05 Nov 2020
Working Paper Series
HEC Paris - Marketing, University of Zurich - Department of Business Administration, Norwegian School of Economics (NHH) - Department of Strategy and Management and Tilburg University - Tilburg University School of Economics and Management
Downloads 30
8.

Target Search in Product Displays: A Visual Crowding Perspective

HEC Paris Research Paper No. MKG-2020-1370
Number of pages: 53 Posted: 14 Apr 2020 Last Revised: 07 Jul 2020
Working Paper Series
HEC Paris - Marketing, Frankfurt School of Finance and Management, HEC Paris - Marketing and HEC Paris - Marketing
Downloads 47
9.

Carbon Footprinting and Pricing Under Climate Concerns

Journal of Marketing, forthcoming
Posted: 30 Jun 2019 Last Revised: 19 May 2020
Accepted Paper Series
ESADE - Ramon Llull University, University of St. Gallen - SEPS: Economics and Political Sciences, HEC Paris - Marketing and Columbia Business School - Marketing
10.

Ladies First, Gentlemen Third! The Effect of Narrative Perspective on Medical Crowdfunding

HEC Paris Research Paper No. MKG-2019-1336
Number of pages: 32 Posted: 07 May 2019 Last Revised: 25 May 2019
Working Paper Series
HEC Paris, HEC Paris - Information Systems and Operations Management, Tsinghua University - School of Economics & Management and Georgia Institute of Technology - Scheller College of Business
Downloads 94
11.

Funding Mechanisms for Higher Education: A Marketing Perspective

HEC Paris Research Paper, No. MKG-2019-1329
Number of pages: 33 Posted: 26 Apr 2019 Last Revised: 12 May 2019
Working Paper Series
HEC Paris - Marketing, Bar-Ilan University - Graduate School of Business Administration, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and Vienna University of Economics and Business - Department of Marketing
Downloads 144
12.

Marketing Department Power and Board Interlocks

Wharton Customer Analytics Research Paper, Kenan Institute of Private Enterprise Research Paper No. 19-6, HEC Paris Research Paper No. MKG-2019-1330
Number of pages: 48 Posted: 01 Feb 2019 Last Revised: 30 Oct 2019
Working Paper Series
HEC Paris - Marketing, University of Notre Dame and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 122
13.

Undermining the Restorative Potential of Compensatory Consumption: A Product's Explicit Identity Connection Impedes Self-Repair

HEC Paris Research Paper No. MKG-2018-1292
Number of pages: 61 Posted: 20 Aug 2018
Working Paper Series
HEC Paris - Marketing and HEC Paris
Downloads 91
14.

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Journal of Business Ethics, Vol. 150, No. 4, 2018, HEC Paris Research Paper No. MKG-2018-1291
Number of pages: 33 Posted: 20 Aug 2018
Working Paper Series
SKEMA Business School – Université de Lille, HEC Paris, HEC Paris - Marketing, University of Mississippi - School of Business Administration and Washington State University - Department of Information Systems
Downloads 29
15.

Using Social Network Activity Data to Identify and Target Job Seekers

HEC Paris Research Paper No. MKG-2018-1284, Columbia Business School Research Paper No. 18-56
Number of pages: 48 Posted: 29 Jun 2018 Last Revised: 17 Jul 2018
Working Paper Series
HEC Paris - Marketing and Columbia Business School - Marketing
Downloads 116
16.

Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction

Journal of Consumer Research, Forthcoming, HEC Paris Research Paper No. MKG-2018-1274
Number of pages: 54 Posted: 01 May 2018 Last Revised: 30 May 2018
Accepted Paper Series
HEC Paris, London Business School and London Business School
Downloads 40
17.

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Pogacar, Ruth, L. J. Shrum, & Tina M. Lowrey (2018), “The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework,” Journal of Consumer Psychology, Forthcoming., HEC Paris Research Paper No. MKG-2018-1261
Number of pages: 60 Posted: 26 Apr 2018 Last Revised: 03 May 2018
Accepted Paper Series
University of Calgary - Haskayne School of Business, HEC Paris and HEC Paris - Marketing
Downloads 91
18.

Pricing and Supply Chain Transparency to Conscientious Consumers

HEC Paris Research Paper No. MKG-2018-1251
Number of pages: 30 Posted: 12 Feb 2018 Last Revised: 02 Nov 2020
Working Paper Series
ESADE - Ramon Llull University, University of St. Gallen - SEPS: Economics and Political Sciences and HEC Paris - Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 120
19.

Incorporating Hidden Costs of Annoying Ads in Display Auctions

Stourm, Valeria and Eric Bax (2017), “Incorporating hidden costs of annoying ads in display auctions." International Journal of Research in Marketing, Volume 34, 622-640.
Posted: 27 Nov 2017
Accepted Paper Series
HEC Paris and Independent
20.

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

HEC Paris Research Paper No. MKG-2017-1242
Number of pages: 42 Posted: 27 Nov 2017 Last Revised: 01 Dec 2017
Working Paper Series
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 384
21.

Shining a Spotlight on EU Political Group Spending: Legal Guide on Access to Document Requests

HEC Paris Research Paper No. MKG-2017-1226
Number of pages: 34 Posted: 14 Sep 2017 Last Revised: 28 Nov 2017
Working Paper Series
HEC Paris, New York University (NYU), Independent, HEC Paris and ARTICLE 19
Downloads 32
22.

Gremlins in the Data: Identifying the Information Content of Research Subjects

HEC Paris Research Paper No. MKG-2017-1223
Number of pages: 51 Posted: 16 Aug 2017 Last Revised: 06 Aug 2019
Working Paper Series
Brigham Young University - Marriott School of Business, HEC Paris - Marketing, Pennsylvania State University, University Park and Pennsylvania State University, Smeal College of Business, Students
Downloads 125
23.

Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter

HEC Paris Research Paper No. MKG-2017-1220
Number of pages: 23 Posted: 19 Jul 2017 Last Revised: 05 Sep 2017
Working Paper Series
INSEAD, HEC Paris - Marketing, affiliation not provided to SSRN and INSEAD - Marketing
Downloads 1,327
24.

An Experience-Utility Explanation of the Preference for Larger Assortments

International Journal of Research in Marketing, Forthcoming, HEC Paris Research Paper No. MKG-2017-1217
Number of pages: 44 Posted: 21 Jun 2017 Last Revised: 21 Nov 2018
Accepted Paper Series
VU Amsterdam, HEC Paris and Columbia University - Columbia Business School
Downloads 45
25.

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, Forthcoming, HEC Paris Research Paper No. MKG-2016-1177
Number of pages: 38 Posted: 09 Nov 2016 Last Revised: 19 Nov 2016
Working Paper Series
SKEMA Business School – Université de Lille, HEC Paris and HEC Paris - Marketing
Downloads 123
26.

Turning the Page: The Impact of Choice Closure on Satisfaction

Journal of Consumer Research, Vol. 40, No. 2, 2013, HEC Paris Research Paper No. MKG-2016-1173
Number of pages: 58 Posted: 02 Sep 2016 Last Revised: 19 Oct 2016
Accepted Paper Series
HEC Paris, London Business School and London Business School
Downloads 80
27.

Optimizing Service Failure and Damage Control

HEC Paris Research Paper No. MKG-2015-1124
Number of pages: 30 Posted: 18 Dec 2015 Last Revised: 11 Nov 2017
Working Paper Series
HEC Paris - Marketing, University of St. Gallen, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and London Business School - Department of Marketing
Downloads 109
28.

Tastlé-Nestlé, Toogle-Google: The Effects of Similarity to Familiar Brand Names in Brand Name Innovation

HEC Paris Research Paper No. MKG-2015-1121
Number of pages: 36 Posted: 25 Nov 2015
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and HEC Paris - Marketing
Downloads 139
29.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 56 Posted: 17 Oct 2015 Last Revised: 05 Sep 2017
Working Paper Series
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 184
30.

Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Working Paper Series
Harvard Business School, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Downloads 414
31.

Payment Evasion

Journal of Industrial Economics, 65(4), 804-832
Number of pages: 31 Posted: 20 Nov 2014 Last Revised: 25 Mar 2020
Working Paper Series
University of St. Gallen - SEPS: Economics and Political Sciences, HEC Paris - Marketing and University of St. Gallen - Swiss Institute for Empirical Economic Research

Multiple version iconThere are 4 versions of this paper

Downloads 129
32.

The Future of the Irish Corporation Tax Regime

Gurdgiev, Constantin, The Future of the Irish Corporation Tax Regime, Cayman Financial Review, Second Quarter 2014, Issue 35 (April 2014)
Number of pages: 4 Posted: 21 Apr 2014
Working Paper Series
Trinity College, Dublin
Downloads 143
33.

Shining in the Center: Central Gaze Cascade Effect on Product Choice

HEC Paris Research Paper No. MKG-2013-978
Posted: 04 May 2013 Last Revised: 02 Oct 2017
Working Paper Series
Frankfurt School of Finance and Management, Concordia University, Quebec and Aston University - Aston Business School
34.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Accepted Paper Series
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,933
35.

Properties of Instrumental Variables Estimation in Logit-Based Demand Models: Finite Sample Results

Journal of Modelling in Management (2014, vol. 9, iss. 3), HEC Paris Research Paper No. MKG-2013-1006
Number of pages: 43 Posted: 16 Apr 2013 Last Revised: 12 Aug 2014
Accepted Paper Series
University of Delaware - Alfred Lerner College of Business and Economics and HEC Paris - Marketing
Downloads 293
36.

Price and Quality Decisions by Self-Serving Managers

International Journal of Research in Marketing, Vol. 37, No. 2, 2020
Posted: 16 Aug 2012 Last Revised: 02 Jul 2020
Accepted Paper Series
ESADE - Ramon Llull University, HEC Paris - Marketing and London Business School - Department of Marketing
37.

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, No. 19, 2011
Number of pages: 9 Posted: 22 Jul 2012
Accepted Paper Series
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 24
38.

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, Issue 19, 2011
Number of pages: 9 Posted: 15 Mar 2012 Last Revised: 13 Mar 2013
Accepted Paper Series
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 171
39.

Endogenous Timing in Quality Investments and Price Competition

Quaderni DSE Working Paper No. 815
Number of pages: 15 Posted: 06 Mar 2012
Working Paper Series
University of Bologna - Department of Economics and University of Florence - Department of Economics and Management
Downloads 28
40.

Edna Mcconnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market

Harvard Business School General Management Unit Case No. 312-006
Posted: 02 Mar 2012
Working Paper Series
Harvard University - Business School (HBS) and Harvard Business School
41.

Mindset Metrics in Market Response Models: An Integrative Approach

Journal of Marketing Research, Vol. XLVII, pp. 672-684, August 2010
Number of pages: 13 Posted: 08 Oct 2011
Accepted Paper Series
Boston University - Questrom School of Business, HEC Paris - Marketing and Ozyegin University
Downloads 404
42.

A Heterogeneous Bayesian Regression Model for Cross-Sectional Data Involving a Single Observation Per Response Unit

Psychometrika, Volume 77, Issue 2 (2012), Page 293-314
Number of pages: 42 Posted: 30 Aug 2011 Last Revised: 09 Mar 2013
Accepted Paper Series
Pennsylvania State University, HEC Paris - Marketing and Pennsylvania State University
Downloads 115
43.

Attribute-Level Heterogeneity

Forthcoming in Management Science, HEC Paris Research Paper No. MKG-2014-1028
Number of pages: 25 Posted: 04 Oct 2010 Last Revised: 21 Jan 2014
Accepted Paper Series
HEC Paris - Marketing, Pennsylvania State University, University Park and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 170
44.

Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets

International Journal of Research in Marketing (IJRM), Vol. 28, No. 1, pp. 1-12, March 2011
Number of pages: 35 Posted: 08 Aug 2010 Last Revised: 01 Jul 2014
Accepted Paper Series
Carnegie Mellon University, HEC Paris - Marketing, Erasmus University Rotterdam (EUR), University of Michigan at Ann Arbor - Marketing and University of Michigan at Ann Arbor
Downloads 131
45.

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Marketing Science, Vol. 30, No. 6, pp. 1115-1122, November-December 2011
Number of pages: 42 Posted: 07 Jul 2010 Last Revised: 16 Apr 2013
Accepted Paper Series
HEC Paris - Marketing, University of Tuebingen - Faculty of Economics and Social Sciences and University of Waikato. Management School
Downloads 230
46.

Sampling Designs for Recovering Local and Global Characteristics of Social Networks

Forthcoming in the International Journal of Research in Marketing, HEC Paris Research Paper No. MKG-2014-1027
Number of pages: 58 Posted: 30 Mar 2010 Last Revised: 03 Nov 2015
Accepted Paper Series
HEC Paris - Marketing, Pennsylvania State University and Pennsylvania State University - Department of Marketing
Downloads 499
47.

Probability Models for Duration: The Data Don't Tell the Whole Story

Organizational Behaviour and Human Decision Processes, Vol. 62, No. 1, pp. 1-13, 1995
Posted: 22 Sep 2009 Last Revised: 13 Mar 2013
Accepted Paper Series
Catholic University of Leuven (KUL) - Department of Applied Economics, affiliation not provided to SSRN, HEC Paris - Marketing and George Washington University - Elliott School of International Affairs
48.

How Internal Transaction Costs Drive Compensation Schemes

Number of pages: 41 Posted: 15 Oct 2004
Working Paper Series
HEC Paris - Marketing, INSEAD - Marketing and Kellogg School, Northwestern University
Downloads 179