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HEC Paris: Marketing (Topic)

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Viewing: 1 - 31 of 31 papers

1.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Accepted Paper Series
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,518
2.

Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter

HEC Paris Research Paper No. MKG-2017-1220
Number of pages: 23 Posted: 19 Jul 2017 Last Revised: 05 Sep 2017
Working Paper Series
Singapore Management University, HEC Paris - Marketing, University of Technology Sydney (UTS) - Faculty of Business and INSEAD - Marketing
Downloads 915
3.

Sampling Designs for Recovering Local and Global Characteristics of Social Networks

Forthcoming in the International Journal of Research in Marketing, HEC Paris Research Paper No. MKG-2014-1027
Number of pages: 58 Posted: 30 Mar 2010 Last Revised: 03 Nov 2015
Accepted Paper Series
HEC Paris - Marketing, Pennsylvania State University and Pennsylvania State University - Department of Marketing
Downloads 483
4.

Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Working Paper Series
Columbia Business School - Marketing, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Downloads 310
5.

Mindset Metrics in Market Response Models: An Integrative Approach

Journal of Marketing Research, Vol. XLVII, pp. 672-684, August 2010
Number of pages: 13 Posted: 08 Oct 2011
Accepted Paper Series
Boston University - Questrom School of Business, HEC Paris - Marketing and Ozyegin University
Downloads 263
6.

Properties of Instrumental Variables Estimation in Logit-Based Demand Models: Finite Sample Results

Journal of Modelling in Management (2014, vol. 9, iss. 3), HEC Paris Research Paper No. MKG-2013-1006
Number of pages: 43 Posted: 16 Apr 2013 Last Revised: 12 Aug 2014
Accepted Paper Series
University of Delaware - Alfred Lerner College of Business and Economics and HEC Paris - Marketing
Downloads 244
7.

Price and Quality Decisions by Self-Serving Managers

Number of pages: 38 Posted: 16 Aug 2012 Last Revised: 28 Dec 2017
Working Paper Series
ESADE - Ramon Llull University, HEC Paris - Marketing and London Business School - Department of Marketing
Downloads 223
8.

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Marketing Science, Vol. 30, No. 6, pp. 1115-1122, November-December 2011
Number of pages: 42 Posted: 07 Jul 2010 Last Revised: 16 Apr 2013
Accepted Paper Series
HEC Paris - Marketing, University of Tuebingen - Faculty of Economics and Social Sciences and University of Waikato. Management School
Downloads 215
9.

How Internal Transaction Costs Drive Compensation Schemes

Number of pages: 41 Posted: 15 Oct 2004
Working Paper Series
HEC Paris - Marketing, INSEAD - Marketing and Northwestern University - Kellogg School of Management
Downloads 171
10.

Attribute-Level Heterogeneity

Forthcoming in Management Science, HEC Paris Research Paper No. MKG-2014-1028
Number of pages: 25 Posted: 04 Oct 2010 Last Revised: 21 Jan 2014
Accepted Paper Series
HEC Paris - Marketing, Pennsylvania State University, University Park and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 165
11.

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

HEC Paris Research Paper No. MKG-2017-1242
Number of pages: 42 Posted: 27 Nov 2017 Last Revised: 01 Dec 2017
Working Paper Series
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 142
12.

The Future of the Irish Corporation Tax Regime

Gurdgiev, Constantin, The Future of the Irish Corporation Tax Regime, Cayman Financial Review, Second Quarter 2014, Issue 35 (April 2014)
Number of pages: 4 Posted: 21 Apr 2014
Working Paper Series
Trinity College, Dublin
Downloads 135
13.

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, Issue 19, 2011
Number of pages: 9 Posted: 15 Mar 2012 Last Revised: 13 Mar 2013
Accepted Paper Series
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 128
14.

Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets

International Journal of Research in Marketing (IJRM), Vol. 28, No. 1, pp. 1-12, March 2011
Number of pages: 35 Posted: 08 Aug 2010 Last Revised: 01 Jul 2014
Accepted Paper Series
Carnegie Mellon University, HEC Paris - Marketing, Erasmus University Rotterdam (EUR), University of Michigan at Ann Arbor - Marketing and University of Michigan at Ann Arbor
Downloads 125
15.

Payment Evasion

HEC Paris Research Paper No. MKG-2014-1065
Number of pages: 31 Posted: 20 Nov 2014 Last Revised: 08 Mar 2017
Working Paper Series
University of St. Gallen - SEPS: Economics and Political Sciences, HEC Paris - Marketing and University of St. Gallen - Swiss Institute for Empirical Economic Research

Multiple version iconThere are 4 versions of this paper

Downloads 120
16.

A Heterogeneous Bayesian Regression Model for Cross-Sectional Data Involving a Single Observation Per Response Unit

Psychometrika, Volume 77, Issue 2 (2012), Page 293-314
Number of pages: 42 Posted: 30 Aug 2011 Last Revised: 09 Mar 2013
Accepted Paper Series
Pennsylvania State University, HEC Paris - Marketing and Pennsylvania State University
Downloads 112
17.

Tastlé-Nestlé, Toogle-Google: The Effects of Similarity to Familiar Brand Names in Brand Name Innovation

HEC Paris Research Paper No. MKG-2015-1121
Number of pages: 36 Posted: 25 Nov 2015
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and HEC Paris - Marketing
Downloads 100
18.

Optimizing Service Failure and Damage Control

HEC Paris Research Paper No. MKG-2015-1124
Number of pages: 30 Posted: 18 Dec 2015 Last Revised: 11 Nov 2017
Working Paper Series
HEC Paris - Marketing, University of St. Gallen, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and London Business School - Department of Marketing
Downloads 91
19.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 56 Posted: 17 Oct 2015 Last Revised: 05 Sep 2017
Working Paper Series
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 69
20.

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, Forthcoming, HEC Paris Research Paper No. MKG-2016-1177
Number of pages: 38 Posted: 09 Nov 2016 Last Revised: 19 Nov 2016
Working Paper Series
SKEMA Business School – Université de Lille, HEC Paris and HEC Paris - Marketing
Downloads 68
21.

Turning the Page: The Impact of Choice Closure on Satisfaction

Journal of Consumer Research, Vol. 40, No. 2, 2013, HEC Paris Research Paper No. MKG-2016-1173
Number of pages: 58 Posted: 02 Sep 2016 Last Revised: 19 Oct 2016
Accepted Paper Series
HEC Paris, London Business School and London Business School
Downloads 52
22.

Gremlins in the Data: Identifying the Information Content of Research Subjects

HEC Paris Research Paper No. MKG-2017-1223
Number of pages: 50 Posted: 16 Aug 2017 Last Revised: 16 Nov 2017
Working Paper Series
Pennsylvania State University, HEC Paris - Marketing, Pennsylvania State University, University Park and Pennsylvania State University, Smeal College of Business, Students
Downloads 38
23.

An Experience-Utility Explanation of the Preference for Larger Assortments

International Journal of Research in Marketing, Forthcoming, HEC Paris Research Paper No. MKG-2017-1217
Number of pages: 44 Posted: 21 Jun 2017 Last Revised: 14 Jul 2017
Accepted Paper Series
VU Amsterdam, HEC Paris and Columbia University - Columbia Business School
Downloads 22
24.

Endogenous Timing in Quality Investments and Price Competition

Quaderni DSE Working Paper No. 815
Number of pages: 15 Posted: 06 Mar 2012
Working Paper Series
University of Bologna - Department of Economics and University of Florence - Department of Economics and Management
Downloads 22
25.

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, No. 19, 2011
Number of pages: 9 Posted: 22 Jul 2012
Accepted Paper Series
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 21
26.

Shining a Spotlight on EU Political Group Spending: Legal Guide on Access to Document Requests

HEC Paris Research Paper No. MKG-2017-1226
Number of pages: 34 Posted: 14 Sep 2017 Last Revised: 28 Nov 2017
Working Paper Series
HEC Paris, New York University (NYU), Independent, HEC Paris - Tax & Law and New York University (NYU) - NYU School of Law (Paris)
Downloads 20
27.

Consumer Resistance

HEC Paris Research Paper No. MKG-2018-1251
Number of pages: 30 Posted: 12 Feb 2018 Last Revised: 16 Feb 2018
Working Paper Series
ESADE - Ramon Llull University, University of St. Gallen - SEPS: Economics and Political Sciences and HEC Paris - Marketing
Downloads 13
28.

Edna Mcconnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market

Harvard Business School General Management Unit Case No. 312-006
Posted: 02 Mar 2012
Working Paper Series
Harvard Business School and Harvard Business School
29.

Incorporating Hidden Costs of Annoying Ads in Display Auctions

Stourm, Valeria and Eric Bax (2017), “Incorporating hidden costs of annoying ads in display auctions." International Journal of Research in Marketing, Volume 34, 622-640.,
Posted: 27 Nov 2017
Accepted Paper Series
HEC Paris and Independent
30.

Probability Models for Duration: The Data Don't Tell the Whole Story

Organizational Behaviour and Human Decision Processes, Vol. 62, No. 1, pp. 1-13, 1995
Posted: 22 Sep 2009 Last Revised: 13 Mar 2013
Accepted Paper Series
Catholic University of Leuven (KUL) - Department of Applied Economics, affiliation not provided to SSRN, HEC Paris - Marketing and International Monetary Fund (IMF)
31.

Shining in the Center: Central Gaze Cascade Effect on Product Choice

HEC Paris Research Paper No. MKG-2013-978
Posted: 04 May 2013 Last Revised: 02 Oct 2017
Working Paper Series
HEC Paris - Marketing, Concordia University, Quebec and Aston University - Aston Business School