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MKTG Palgrave Macmillan Journals

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Viewing: 1 - 50 of 54 papers

1.

Determinants of Brand Performance: The Role of Internal Branding

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 15 Posted: 16 May 2018
Accepted Paper Series
University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American), Eastern Washington University and University of North Texas
Downloads 2
2.

Employees’ Brand Understanding, Brand Commitment, and Brand Citizenship Behaviour: A Closer Look at the Relationships Among Construct Dimensions

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 18 Posted: 16 May 2018
Accepted Paper Series
University of Bremen
Downloads 2
3.

Antecedents and Outcomes of Brand Experience: An Empirical Study

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 14 Posted: 02 Jun 2018
Accepted Paper Series
Centre for Development Studies (CDS) India and University of Petroleum and Energy Studies (UPES)
Downloads 1
4.

Brand Associations: The Value of Ability Versus Social Responsibility Depends on Consumer Goals

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 11 Posted: 24 Apr 2018
Accepted Paper Series
Adelphi University - School of Business, Adelphi University and College of Business, Purdue University Northwest
Downloads 1
5.

Brand Signalling: An Antecedent of Employee Brand Understanding

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 15 Posted: 16 May 2018
Accepted Paper Series
Queensland University of Technology, Queensland University of Technology - QUT Business School, Queensland University of Technology - School of Advertising and Queensland University of Technology - School of Advertising
Downloads 1
6.

Connecting or Disconnecting: Luxury Branding on Social Media and Affluent Chinese Female Consumers’ Interpretations

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 13 Posted: 02 Jun 2018
Accepted Paper Series
University of Florida and University of Missouri at Kansas City
Downloads 1
7.

Consumer–Brand Identification Revisited: An Integrative Framework of Brand Identification, Customer Satisfaction, and Price Image and Their Role for Brand Loyalty and Word of Mouth

Journal of Brand Management, Vol. 24, Issue 3, 2017
Number of pages: 21 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1
8.

Customer Segmentation Based on Store Equity: What Explains Customer Store Preference?

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 16 Posted: 17 May 2018
Accepted Paper Series
University of Valencia, University of Valencia, University of Valencia - Faculty of Economics and Université Paris I Panthéon-Sorbonne
Downloads 1
9.

Effective Strategies for Developing Meaningful Names and Associations for Co-Branded Products in New and Emerging Markets

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 13 Posted: 30 May 2018
Accepted Paper Series
Nanjing University, Western Michigan University, University of Electronic Science and Technology of China (UESTC), University of Electronic Science and Technology of China (UESTC) - School of Economics and Management and Nanjing Audit University
Downloads 1
10.

Evaluating the Impact of Early- and Late-Acquired Phonemes on the Luxury Appeal of Brand Names

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 24 Posted: 20 May 2018
Accepted Paper Series
Nanyang Technological University (NTU) - Institute on Asian Consumer Insight, Nanyang Technological University (NTU) - Institute on Asian Consumer Insight and Universidad Carlos III de Madrid - Department of Economics
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11.

Go with the Flow: Engineering Flow Experiences for Customer Engagement Value Creation in Branded Social Media Environments

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 15 Posted: 30 May 2018
Accepted Paper Series
University of Newcastle (Australia) - Newcastle Business School, University of Newcastle (Australia) - Faculty of Engineering and Built Environment, Shandong University - School of Management and Gorilla360
Downloads 1
12.

Helping Those Who Help Us: Co-Branded and Co-Created Twitter Promotion in CSR Partnerships

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 12 Posted: 02 Jun 2018
Accepted Paper Series
Western Sydney University - School of Business, Western Sydney University - School of Business, University of Lethbridge - Faculty of Management, The University of Lethbridge and Athabasca University
Downloads 1
13.

Measuring Brand Experiences Cross-Nationally

Journal of Brand Management, Vol. 24, Issue 1, 2017
Number of pages: 19 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN and Tampere University of Technology - Department of Industrial Management
Downloads 1
14.

Measuring Farmer's Satisfaction and Brand Loyalty Toward Indian Fertilizer Brands Using DEA

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 22 Posted: 24 Apr 2018
Accepted Paper Series
Anna University - Department of Management Studies and Anna University - Department of Management Studies
Downloads 1
15.

Narrow, Powerful, and Public: The Influence of Brand Breadth in the Luxury Market

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 14 Posted: 30 Apr 2018
Accepted Paper Series
Central Connecticut State University and University of Bridgeport - School of Business
Downloads 1
16.

Self-Congruence is Not Everything for a Brand: Initial Evidence Supporting the Relevance of Identity Cultivation in a College Student Role-Identity Context

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 18 Posted: 07 May 2018
Accepted Paper Series
Bowling Green State University - College of Business Administration and University of Cincinnati - Lindner College of Business
Downloads 1
17.

Sponsorship as an Internal Branding Tool and its Effects on Employees’ Identification with the Brand

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 10 Posted: 16 May 2018
Accepted Paper Series
Johannes Kepler University Linz and Private University Schloss Seeburg
Downloads 1
18.

Strengthening Internal Brand Equity with Brand Ambassador Programs: Development and Testing of a Success Factor Model

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 16 Posted: 16 May 2018
Accepted Paper Series
University of Applied Sciences Koblenz and Berlin School of Economics and Law
Downloads 1
19.

A Tale of Two Brands: The Joint Effect of Manufacturer and Retailer Brands on Consumers’ Product Evaluation

Journal of Brand Management, Vol. 24, Issue 3, 2017
Number of pages: 23 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN
20.

An Experiment on Non-Luxury Fashion Counterfeit Purchase: The Effects of Brand Reputation, Fashion Attributes, and Attitudes Toward Counterfeiting

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 12 Posted: 24 Apr 2018
Accepted Paper Series
Ohio University and Texas State University, San Marcos
21.

Asian City Brand Meaning: A Hong Kong Perspective

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 13 Posted: 24 Apr 2018
Accepted Paper Series
Griffith University - School of Marketing, Independent and Griffith University
22.

Brand Value, Accounting Standards, and Mergers and Acquisitions: 'The Moribund Effect'

Journal of Brand Management, Vol. 24, Issue 2, 2017
Number of pages: 15 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN
23.

Brands that Do Good: Insight into Social Brand Equity

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 11 Posted: 24 Apr 2018
Accepted Paper Series
University of the Witwatersrand - Wits Business School and Nova Southeastern University - H. Wayne Huizenga School of Business & Entrepreneurship
24.

Brands Using Historical References: A Consumers’ Perspective

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 14 Posted: 24 Apr 2018
Accepted Paper Series
University of York - The York Management School and University of York - The York Management School
25.

Building Corporate Reputation Through Consumer Responses to Green New Products

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 15 Posted: 24 Apr 2018
Accepted Paper Series
Central Washington University and Central Washington University
26.

Consumer Responses to Brand Deletion

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 11 Posted: 24 Apr 2018
Accepted Paper Series
T A Pai Management Institute
27.

Corporate Identity, Strategy and Change

Journal of Brand Management, Vol. 24, Issue 2, 2017
Number of pages: 11 Posted: 24 Apr 2018
Accepted Paper Series
Nova Southeastern University - H. Wayne Huizenga School of Business & Entrepreneurship and affiliation not provided to SSRN
28.

Erratum to: Issue 23.5

Journal of Brand Management, Vol. 23, Issue 6, 2017
Number of pages: 1 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN
29.

Experience-Centric Branding: Challenges and Advancing a New Mantra for Corporate Brand Governance

Journal of Brand Management, Vol. 24, Issue 1, 2017
Number of pages: 13 Posted: 24 Apr 2018
Accepted Paper Series
Griffith University - School of Marketing
30.

Gamification as a Platform for Brand Co-Creation Experiences

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 13 Posted: 30 May 2018
Accepted Paper Series
Universidade de Aveiro and Polytechnic Institute of Porto
31.

Global Brand Value in Developed, Emerging, and Least Developed Country Markets

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 19 Posted: 03 May 2018
Accepted Paper Series
John Carroll University
32.

In Search of Tools for the Use of Country Image (CI) in the Brand

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 14 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, Escola Superior de Propaganda e Marketing (ESPM), affiliation not provided to SSRN and affiliation not provided to SSRN
33.

Internal Brand Management: Introduction to the Special Issue and Directions for Future Research

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 5 Posted: 16 May 2018
Accepted Paper Series
University of Bremen, Griffith University - Griffith Business School and University of Bremen
34.

Isolating Strategy Effectiveness of Brands in an Emerging Market: A Choice Modeling Approach

Journal of Brand Management, Vol. 24, Issue 2, 2017
Number of pages: 17 Posted: 24 Apr 2018
Accepted Paper Series
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management
35.

Journal of Brand Management – Year End Review 2016

Journal of Brand Management, Vol. 23, Issue 6, 2017
Number of pages: 11 Posted: 24 Apr 2018
Accepted Paper Series
Faculty of Business, University of Wollongong
36.

Measuring Corporate Personality: A Critical Review and New Insights

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 16 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
37.

Modeling Brand Immunity: The Moderating Role of Generational Cohort Membership

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 14 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
38.

Music and its Multitude of Meanings: Exploring What Makes Brand Placements in Music Videos Authentic

Journal of Brand Management, Vol. 24, Issue 2, 2017
Number of pages: 21 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and Georgia State University - J. Mack Robinson College of Business
39.

New Brand Logo Design: Customers’ Preference for Brand Name and Icon

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 16 Posted: 16 May 2018
Accepted Paper Series
University of St. Gallen and University of St. Gallen
40.

Planning Pre-Launch Positioning: Segmentation Via Willingness-to-Pay and Means-End Brand Differentiators

Journal of Brand Management, Vol. 24, Issue 3, 2017
Number of pages: 20 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN
41.

Power Relations within Brand Management: The Challenge of Social Media

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 8 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN
42.

Refining the Conceptualization of Brand Authenticity

Journal of Brand Management, Vol. 24, Issue 1, 2017
Number of pages: 19 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN
43.

The Causal Relationship between Store Equity and Loyalty: Testing Two Alternative Models in Retailing

Journal of Brand Management, Vol. 24, Issue 2, 2017
Number of pages: 16 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Valencia
44.

The Co-Creation Continuum: From Tactical Market Research Tool to Strategic Collaborative Innovation Method

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 12 Posted: 30 May 2018
Accepted Paper Series
Oslo School of Management, ESADE Business School and Copenhagen Business School - Department of Marketing
45.

The Core Value Compass: Visually Evaluating the Goodness of Brands that Do Good

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 16 Posted: 24 Apr 2018
Accepted Paper Series
University of Northumbria at Newcastle - Newcastle Business School, University of Northumbria at Newcastle - Newcastle Business School, Hull University Business School (HUBS) and University of Northumbria at Newcastle - Newcastle Business School
46.

The Future of Brand Protection: Responding to the Global Risk

Journal of Brand Management, Vol. 24, Issue 3, 2017
Number of pages: 13 Posted: 24 Apr 2018
Accepted Paper Series
Michigan State University - Center for Anti-Counterfeiting and Product Protection
47.

The Impact of Linguistic Proximity and Diglossia on Brand Name and Slogan Extension Tendencies in the Turkish, Russian and Arabic Contexts

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 13 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
48.

The Influence of Rituals on Luxury Product Consumption: Implications for Brands

Journal of Brand Management, Vol. 24, Issue 5, 2017
Number of pages: 14 Posted: 24 Apr 2018
Accepted Paper Series
Neoma Business School and Neoma Business School
49.

The Power of Experiential Marketing: Exploring the Causal Relationships Among Multisensory Marketing, Brand Experience, Customer Perceived Value and Brand Strength

Journal of Brand Management, Vol. 25, Issue 2, 2017
Number of pages: 18 Posted: 24 Apr 2018
Accepted Paper Series
Leibniz Universität Hannover, affiliation not provided to SSRN, affiliation not provided to SSRN and Leibniz Universität Hannover
50.

The Roles of Identity and Brand Equity in Organic Consumption Behavior: Private Label Brands Versus National Brands

Journal of Brand Management, Vol. 24, Issue 1, 2017
Number of pages: 18 Posted: 24 Apr 2018
Accepted Paper Series
affiliation not provided to SSRN and University of Twente - Department of Communication Science