Shi, N., Y. Hong, and K. Wang and P. A. Pavlou (2013), “Social Commerce Beyond Word of Mouth: Role of Social Distance and Social Norms in Online Referral Incentive Systems”, Proceedings of the 34th International Conference on Information Systems (ICIS), Milan, Italy.
Number of pages: 19
Posted: 05 May 2014
Accepted Paper Series
School of Management, Xi'an Jiaotong University, Arizona State University (ASU) - W.P. Carey School of Business, Xi'an Jiaotong University (XJTU) - School of Management and Temple University - Department of Management Information Systems