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Viewing: 1 - 50 of 200 papers

1.

What Makes a Helpful Review? A Study of Customer Reviews on Amazon.com

MIS Quarterly, 34(1), March, pp.185-200, 2010
Number of pages: 17 Posted: 13 Nov 2012
Accepted Paper Series
Temple University - Department of Management Information Systems and Temple University - Department of Management Information Systems
Downloads 3,639
2.

Identifying the Key Success Factors in New Product Launch

Journal of Product Innovation Management, Vol. 16, No. 5, pp. 530-544, November 1999
Number of pages: 15 Posted: 28 Mar 2006
Accepted Paper Series
Temple University
Downloads 2,565
3.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 70 (4), 1-18, 2006
Number of pages: 19 Posted: 05 May 2013
Accepted Paper Series
Temple University and European School of Management and Technology (ESMT)
Downloads 1,370
4.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Accepted Paper Series
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,037
5.

On Product Uncertainty in Online Markets: Theory and Evidence

MIS Quarterly, Vol. 36, 2012
Number of pages: 32 Posted: 24 Dec 2011 Last Revised: 22 Apr 2014
Accepted Paper Series
Temple University - Department of Marketing and Supply Chain Management, Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 791
6.

An Integrative Model of the New Product Development Process: An Empirical Validation

Journal of Product Innovation Management, Vol. 5, No. 3, pp. 201-215, 1988
Number of pages: 15 Posted: 29 Mar 2006
Accepted Paper Series
Michigan State University and Temple University
Downloads 759
7.

Extending the Miles and Snow Strategic Framework: Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance

Strategic Management Journal, Vol. 26, No. 1, pp. 47-74, 2005
Number of pages: 28 Posted: 30 Mar 2006
Accepted Paper Series
Pennsylvania State University - Smeal College of Business, Temple University, Institute for Entrepreneurship and Innovation and Temple University - Department of Marketing and Supply Chain Management
Downloads 755
8.

How Targeting Affects Customer Search: A Field Experiment

Number of pages: 34 Posted: 02 Jul 2012 Last Revised: 12 Jan 2016
Working Paper Series
Temple University - Department of Marketing and Supply Chain Management
Downloads 629
9.

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Marketing Science, Forthcoming
Number of pages: 18 Posted: 27 Mar 2015 Last Revised: 19 Jun 2017
Accepted Paper Series
Fudan University - School of Management, Temple University, Fudan University and Zhejiang University
Downloads 485
10.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
Accepted Paper Series
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 484
11.

Outraged Consumers: Getting Even at the Expense of Getting a Good Deal

Journal of Consumer Psychology, Vol. 13, No. 4
Number of pages: 47 Posted: 06 Nov 2003
Accepted Paper Series
Bentley University - Department of Marketing and Temple University - Fox School of Business and Management
Downloads 470
12.

Using the Analytic Hierarchy Process in New Product Screening

Journal of Product Innovation Management, Vol. 16, No. 1, pp. 65-76, January 1999
Number of pages: 12 Posted: 28 Mar 2006 Last Revised: 22 Apr 2014
Accepted Paper Series
Michigan State University, Temple University and University of Oklahoma
Downloads 423
13.

A Short Form of the Maximization Scale: Factor Structure, Reliability and Validity Studies

Judgment and Decision Making, Vol. 3, No. 5, pp. 371-388, June 2008
Number of pages: 19 Posted: 11 Feb 2011
Accepted Paper Series
Boston College - Carroll School of Management, Temple University - Fox School of Business and Management, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Western Ontario - Richard Ivey School of Business
Downloads 395
14.

Modeling the Saudi Energy Economy and Its Administered Components: The KAPSARC Energy Model

USAEE Working Paper No. 13-150
Number of pages: 32 Posted: 24 Oct 2013 Last Revised: 09 Dec 2014
Working Paper Series
King Abdullah Petroleum Studies and Research Center (KAPSARC), Temple University - Department of Marketing and Supply Chain Management, King Abdullah Petroleum Studies and Research Center (KAPSARC) and King Abdullah Petroleum Studies and Research Center (KAPSARC)
Downloads 381
15.

What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study

MIS Quarterly Vol. 34 No. 2 pp. 373-396
Number of pages: 24 Posted: 26 Apr 2014
Accepted Paper Series
Temple University - Department of Marketing and Supply Chain Management
Downloads 379
16.

On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for NeuroIS

MIS Quarterly Vol. 36, 3, 679-702
Number of pages: 24 Posted: 31 Jul 2010 Last Revised: 14 May 2014
Accepted Paper Series
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Accounting, University of British Columbia (UBC) - Sauder School of Business, University of Arkansas, Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, Drexel University, University of Minnesota - Twin Cities - Carlson School of Management, University of Graz, Zeppelin University, Temple University - Department of Management Information Systems, University of Graz, Johannes Kepler University Linz, University of Liechtenstein and University of Bonn
Downloads 364
17.

How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?

Number of pages: 31 Posted: 19 Oct 2013
Working Paper Series
Temple University and University of Texas at Arlington
Downloads 332
18.

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research, Forthcoming, Fox School of Business Research Paper No. 14-009
Number of pages: 39 Posted: 12 Mar 2009 Last Revised: 28 May 2014
Accepted Paper Series
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance

Multiple version iconThere are 2 versions of this paper

Downloads 332
19.

New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Journal of Consumer Psychology 22 (2012) 143–153,
Number of pages: 11 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Accepted Paper Series
Temple University - Department of Marketing and Supply Chain Management, Department of Economics - Pomona College, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience
Downloads 296
20.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Working Paper Series
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 285
21.

Branding Importance in Business-to-Business Markets: Three Buyer Clusters

Industrial Marketing Management, 31 (6), 525-533, 2002
Number of pages: 9 Posted: 18 Nov 2012
Accepted Paper Series
Temple University - Department of Management Information Systems
Downloads 264
22.

Understanding and Mitigating Product Uncertainty in Online Auction Marketplaces

2008 Industry Studies Conference Paper
Number of pages: 53 Posted: 21 May 2008
Working Paper Series
Temple University - Department of Management Information Systems and Temple University - Department of Marketing and Supply Chain Management
Downloads 257
23.

Sleep Deprivation Elevates Expectation of Gains and Attenuates Response to Losses Following Risky Decisions

SLEEP, Vol. 30, No. 5, 2007
Number of pages: 7 Posted: 02 May 2014 Last Revised: 31 Dec 2016
Accepted Paper Series
Temple University - Department of Marketing and Supply Chain Management, Singapore Health Services Pte Ltd, Duke University - Department of Psychology and Neuroscience and Duke-NUS Graduate Medical School Singapore
Downloads 250
24.

Principles of New Product Management: Exploring the Beliefs of Product Practitioners

Journal of Product Innovation Management, Vol. 12, No. 3, pp. 235-247, June 1995
Number of pages: 13 Posted: 28 Mar 2006
Accepted Paper Series
Michigan State University, Temple University and Hawaii Pacific University
Downloads 248
25.

Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research

Journal of Marketing Research, 42 (3), Book Review, 113-116, 2004
Number of pages: 5 Posted: 05 May 2013
Accepted Paper Series
Temple University
Downloads 233
26.

Pioneering Advantage in New Service Development: A Multi-Country Study of Managerial Perceptions

Journal of Product Innovation Management, Vol. 17, No. 6, pp. 378-392, September 2000
Number of pages: 15 Posted: 28 Mar 2006
Accepted Paper Series
Institute for Entrepreneurship and Innovation, Temple University and affiliation not provided to SSRN
Downloads 221
27.

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Information Systems Research, 26(3), 552-564. DOI: 10.1287/isre.2015.0586
Number of pages: 30 Posted: 21 Dec 2016 Last Revised: 03 Jan 2017
Accepted Paper Series
Sichuan University - Business School, Arizona State University (ASU) - Department of Information Systems, Temple University and Fudan University
Downloads 214
28.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Accepted Paper Series
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 214
29.

New Product Activities and Performance: The Moderating Role of Environmental Hostility

Journal of Product Innovation Management, Vol. 14, No. 3, pp. 179-189, May 1997
Number of pages: 11 Posted: 28 Mar 2006
Accepted Paper Series
Michigan State University, University of Oklahoma and Temple University
Downloads 205
30.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Accepted Paper Series
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 202
31.

The Impact of Brand Rating Dispersion on Firm Value

Journal of Marketing Research, vol. L (June 2013), 399-415.
Number of pages: 59 Posted: 03 May 2013 Last Revised: 21 Dec 2016
Accepted Paper Series
Temple University, Ludwig Maximilians University of Munich - Munich School of Management and Arizona State University (ASU) - Marketing Department
Downloads 201
32.

Group-Buying Deal Popularity

Journal of Marketing, Vol. 78, No. 2, pp. 20-33, March 2014
Number of pages: 40 Posted: 18 Nov 2013 Last Revised: 05 Dec 2014
Accepted Paper Series
Temple University, Emory University, Fudan University and Hanken School of Economics
Downloads 198
33.

Modeling User Engagement in Mobile Content Consumption with Tapstream Data and Field Experiment

Number of pages: 42 Posted: 05 Oct 2016
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Temple University and Zhejiang University
Downloads 190
34.

How to Conduct a Functional Magnetic Resonance (FMRI) Study in Social Science Research

MIS Quarterly Vol. 36 No. 3, pp. 811-840, Fox School of Business Research Paper No. 14-010
Number of pages: 43 Posted: 26 Apr 2014 Last Revised: 31 Dec 2016
Accepted Paper Series
Temple University - Department of Marketing and Supply Chain Management
Downloads 188
35.

Neglected Outcomes of Customer Satisfaction

Journal of Marketing, 71 (2), 133-49, 2007
Number of pages: 18 Posted: 04 May 2013
Accepted Paper Series
Temple University and University of Mannheim - Department of Marketing
Downloads 185
36.

Retargeting Ads for Shopping Cart Recovery: Evidence from Online Field Experiments

Number of pages: 42 Posted: 05 Oct 2016
Working Paper Series
Waseda University - Graduate School of Commerce, University of Georgia and Temple University
Downloads 181
37.

Do New Product Development Managers in Large or High-Market-Share Firms Perceive Marketing - R&D Interface Principles Differently?

Journal of Product Innovation Management, Vol. 12, No. 4, pp. 323-333, September 1995
Number of pages: 11 Posted: 28 Mar 2006
Accepted Paper Series
Hawaii Pacific University, Michigan State University and Temple University
Downloads 171
38.

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

Journal of Consumer Research, Vol. 41 (June 2014), 18-34
Number of pages: 17 Posted: 03 Sep 2014 Last Revised: 30 Dec 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, Temple University - Fox School of Business and Management and IE Business School
Downloads 163
39.

Omnichannel Promotion Effectiveness

Robert H. Smith School Research Paper No. RHS 2884190
Number of pages: 45 Posted: 20 Dec 2016
Working Paper Series
University of Maryland - Robert H. Smith School of Business, Temple University and Wuhan University
Downloads 160
40.

The Debate Over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Journal of Marketing, 73(6), 198-213, 2009
Number of pages: 16 Posted: 04 May 2013
Accepted Paper Series
Temple University and European School of Management and Technology (ESMT)
Downloads 147
41.

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
Working Paper Series
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University

Multiple version iconThere are 2 versions of this paper

Downloads 143
42.

Customer Satisfaction, Analyst Stock Recommendations, and Firm Value

Journal of Marketing Research, 47(6), 1041-1058, 2010
Number of pages: 19 Posted: 04 May 2013
Accepted Paper Series
Temple University, University of Mannheim - Department of Marketing and University of Marburg - Faculty of Psychology
Downloads 141
43.

What Drives Mobile Commerce? An Antecedent Model of Mobile Commerce Adoption

Number of pages: 27 Posted: 19 Jan 2014
Working Paper Series
Temple University - Department of Management Information Systems, Yuan Ze University and Temple University - Department of Marketing and Supply Chain Management
Downloads 131
44.

Social Media and Firm Equity Value

Luo, Xueming, J. Zhang, and W. Duan (2013), “Social Media and Firm Equity Value,” Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 14-016,
Number of pages: 46 Posted: 04 May 2013 Last Revised: 30 Jul 2014
Accepted Paper Series
Temple University, University of Texas at Arlington and George Washington University - School of Business
Downloads 125
45.

Does Advertising Spending Really Work? The Intermediate Role of Analysts in the Impact of Advertising on Firm Value

Journal of the Academy of Marketing Science, 40(4), 605-624, 2012
Number of pages: 20 Posted: 04 May 2013
Accepted Paper Series
Temple University and University of North Florida - Accounting and Finance
Downloads 121
46.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Working Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 113
47.

The Robustness of Anchoring Effects on Market Good Valuations

Number of pages: 19 Posted: 11 Nov 2013
Working Paper Series
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Marketing and Supply Chain Management
Downloads 109
48.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 103
49.

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Marketing Science, 28(1), 148-165, 2009
Number of pages: 18 Posted: 04 May 2013
Accepted Paper Series
Temple University
Downloads 102
50.

Product Uncertainty in Online Markets: Conceptualization, Antecedents, and Consequences

Number of pages: 42 Posted: 24 Feb 2010
Working Paper Series
Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Management Information Systems
Downloads 101