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Kelley: Marketing (Topic)

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Viewing: 1 - 30 of 30 papers

1.

Organizational Citizenship Behavior and the Quantity and Quality of Work Group Performance

Journal of Applied Psychology, Vol. 82, No. 2, pp. 262-270, 1997
Number of pages: 9 Posted: 06 Apr 2010
Accepted Paper Series
Indiana University - Kelley School of Business - Management & Entrepreneurship, University of Houston - C.T. Bauer College of Business and Indiana University - Kelley School of Business - Department of Marketing
Downloads 1,804
2.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,153
3.

Pricing Behavior in Markets with State-Dependence in Demand

Number of pages: 48 Posted: 29 Sep 2003
Working Paper Series
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Yale School of Management
Downloads 545
4.

Glamour Brands and Glamour Stocks

AFA 2011 Denver Meetings Paper
Number of pages: 45 Posted: 17 Mar 2010 Last Revised: 13 May 2014
Working Paper Series
Indiana University - Kelley School of Business - Department of Finance, Shanghai Jiao Tong University (SJTU) - Shanghai Advanced Institute of Finance (SAIF) and Indiana University - Kelley School of Business - Department of Marketing
Downloads 530
5.

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Journal of Marketing Research, 51 (February), 40-56, 2014, Kelley School of Business Research Paper No. 15-49, Robert H. Smith School Research Paper No. RHS 2621304
Number of pages: 47 Posted: 23 Jun 2015 Last Revised: 22 Jul 2015
Accepted Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of Maryland - Robert H. Smith School of Business
Downloads 402
6.

Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques

MIS Quarterly, 35(2), 293-334, 2011
Number of pages: 93 Posted: 19 Mar 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship and University of Arizona
Downloads 382
7.

The Role of Consensus in Sales Team Performance

Journal of Marketing Research, Vol. XLVI, 2009
Number of pages: 49 Posted: 06 Apr 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship, University of Connecticut - Department of Management and University of Georgia - Department of Marketing
Downloads 376
8.

Some Possible Antecedents and Consequences of In-Role and Extra-Role Salesperson Performance

Journal of Marketing, Vol. 62, pp. 87-98, 1998
Number of pages: 13 Posted: 06 Apr 2010 Last Revised: 13 May 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship and University of Houston - C.T. Bauer College of Business
Downloads 358
9.

Bayesian Analysis of Hierarchical Effects

Fisher College of Business Working Paper
Number of pages: 34 Posted: 04 Jun 2008 Last Revised: 12 May 2014
Working Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Vanderbilt University, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 286
10.

Moderating Effects of Goal Acceptance on the Relationship between Group Cohesiveness and Productivity

Journal of Applied Psychology, Vol. 82, Vol. 6, pp. 974-983, 1997
Number of pages: 10 Posted: 06 Apr 2010
Accepted Paper Series
Indiana University - Kelley School of Business - Management & Entrepreneurship, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 204
11.

Identifying Unmet Demand

Fisher College of Business Working Paper No. 1564290
Number of pages: 40 Posted: 05 Mar 2010
Working Paper Series
Indiana University - Kelley School of Business - Department of Marketing, affiliation not provided to SSRN and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 203
12.

Role of Motivating Wants in a Hierarchical Network Model for Advertising

Number of pages: 41 Posted: 07 Dec 2006
Working Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 163
13.

Intermediate Media Effects

Fisher College of Business Working Paper
Number of pages: 37 Posted: 08 Jul 2007
Working Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Vanderbilt University, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 158
14.

Modeling the Determinants and Effects of Creativity in Advertising

Smith, Robert E., Scott B. MacKenzie, Xiaojing Yang, Laura M. Buchholz, and William K. Darley (2007), “Modeling the Determinants and Effects of Creativity in Advertising,” Marketing Science, 26(6), 819-33.,
Number of pages: 46 Posted: 19 Mar 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Department of Marketing, University of Wisconsin - Milwaukee, Indiana University - Kelley School of Business - Department of Marketing and University of Toledo - College of Business Administration
Downloads 158
15.

Equity-Based Crowdfunding: Allowing the Masses to Take a Slice of the Pie

Kelley School of Business Research Paper No. 16-32
Number of pages: 17 Posted: 20 Apr 2016
Working Paper Series
Indiana University - Kelley School of Business - Department of Business Law
Downloads 131
16.

Understanding Firms' Customer Satisfaction Information Usage

Neil A. Morgan, Eugene W. Anderson, & Vikas Mittal, (2005). "Understanding Firms' Customer Satisfaction Information Usage". Journal of Marketing, 69(3), July, 131-151.
Number of pages: 22 Posted: 26 Oct 2013
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, University of Michigan at Ann Arbor and Rice University
Downloads 90
17.

When the Product is Complex, Does the Advertisement's Conclusion Matter?

Journal of Business Research,Vol. 48, No. 1, pp. 55-62, 2000
Number of pages: 8 Posted: 06 Apr 2010 Last Revised: 13 May 2014
Accepted Paper Series
University of Colorado at Colorado Springs, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 85
18.

Disaggregate Market Share Response Models

International Journal of Research in Marketing, Vol. 19, No. 3, pp. 253-266, 2002
Number of pages: 14 Posted: 06 Apr 2010
Working Paper Series
McKinsey & Co. Inc., Pennsylvania State University, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 78
19.

To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products

Journal of Consumer Research, Vol. 36, No. 5, 2010
Number of pages: 14 Posted: 29 Jan 2014
Accepted Paper Series
University of Colorado at Boulder - Department of Marketing and Indiana University - Kelley School of Business - Department of Marketing
Downloads 76
20.

A Threshold Model for Respondent Heterogeneity

Number of pages: 22 Posted: 05 Mar 2010
Working Paper Series
Indiana University - Kelley School of Business - Department of Marketing, University of Toledo, Marketing and International Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 65
21.

Making Customer Satisfaction Measurement Work: Commitment, Capabilities, and Consequences

Number of pages: 31 Posted: 06 Apr 2014
Working Paper Series
Northeastern University - Marketing Area, Indiana University - Kelley School of Business - Department of Marketing and University of Warwick
Downloads 64
22.

Consumer Search and Purchase: An Empirical Investigation of Search-Based Retargeting

Kelley School of Business Research Paper No. 17-5
Number of pages: 60 Posted: 12 Jan 2017
Working Paper Series
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School, Indiana University - Kelley School of Business and Fudan University - School of Management
Downloads 60
23.

Modeling Brand Correlation Through Iterative Sparsity Search

Kelley School of Business Research Paper No. 15-32
Number of pages: 33 Posted: 30 Jan 2015
Working Paper Series
Virginia Commonwealth University (VCU) - College of Humanities & Sciences, Virginia Commonwealth University (VCU) - College of Humanities & Sciences, University of Wisconsin-Madison, Indiana University - Kelley School of Business - Department of Marketing and University of Wisconsin - Madison
Downloads 50
24.

Searching for a Needle in a Haystack: Trying to Identify the Illusive Moderators of Leadership Behaviors

Journal of Management, Vol. 21, No. 3, pp. 422-470, 1995
Number of pages: 49 Posted: 07 Apr 2010 Last Revised: 13 May 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Management & Entrepreneurship, Indiana University - Kelley School of Business - Department of Marketing, University of Houston - C.T. Bauer College of Business and affiliation not provided to SSRN
Downloads 50
25.

It's the Thought (and the Effort) that Counts: How Customizing for Others Differs from Customizing for Oneself

Journal of Marketing, Vol. 75 (September 2011), 120 –133 ,
Number of pages: 14 Posted: 31 Jan 2014
Accepted Paper Series
University of Colorado at Boulder - Department of Marketing, Florida State University - College of Business and Indiana University - Kelley School of Business - Department of Marketing
Downloads 41
26.

Sleeping with Competitors: The Impact of NPD Phases on Stock Market Reactions to Horizontal Collaboration

Journal of the Academy of Marketing Science (2015) 43:490-511; DOI 10.1007/s11747-014-0396-3, Kelley School of Business Research Paper No. 17-3
Number of pages: 55 Posted: 22 Dec 2016 Last Revised: 05 Jan 2017
Accepted Paper Series
Shanghai Jiao Tong University (SJTU), Temple University, Indiana University - Kelley School of Business - Department of Marketing and Hanken School of Economics
Downloads 19
27.

A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis

Psychometrika, Volume 69, Issue 4, pp 547-572, 2004
Posted: 11 Jun 2016
Accepted Paper Series
Pennsylvania State University, Pennsylvania State University, Pennsylvania State University, University Park and Indiana University - Kelley School of Business - Department of Marketing
28.

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Grewal, Rajdeep, Gary Lilien and Girish Mallapragada, 2006, “Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems, Management Science, 52, 7, 1043-1056,
Posted: 25 Oct 2012
Accepted Paper Series
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Pennsylvania State University - Institute for the Study of Business Markets and Indiana University - Kelley School of Business - Department of Marketing
29.

The Spatial Representation of Market Information

Marketing Science, Vol. 20, No. 4, pp. 426-441, 2001
Posted: 13 Jun 2016
Accepted Paper Series
Pennsylvania State University, McKinsey & Co. Inc., University of Maryland - Robert H. Smith School of Business, Marketing Department and Indiana University - Kelley School of Business - Department of Marketing
30.

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

Marketing Science, Vol. 31, No. 3, 2012; pp. 474-492; DOI: 10.1287/mksc.1110.0690
Posted: 24 Oct 2012
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets