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Kelley: Marketing (Topic)
7,104 Total downloads

Indiana University Kelley School of Business Logo
Showing Papers 1 - 31 of 31
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Incl. Electronic Paper Consumer Search and Purchase: An Empirical Investigation of Search-Based Retargeting
Kelley School of Business Research Paper No. 17-5
Zhenling Jiang, Tat Chan, Hai Che and Youwei Wang
Washington University in Saint Louis - John M. Olin Business School, Washington University in Saint Louis - John M. Olin Business School, Indiana University - Kelley School of Business and Fudan University - School of Management
Date Posted: January 12, 2017
Working Paper Series
29 downloads

Incl. Electronic Paper Sleeping with Competitors: The Impact of NPD Phases on Stock Market Reactions to Horizontal Collaboration
Journal of the Academy of Marketing Science (2015) 43:490-511; DOI 10.1007/s11747-014-0396-3, Kelley School of Business Research Paper No. 17-3
Qingsheng Wu, Xueming Luo, Rebecca J. Slotegraaf and Jaakko Aspara
Shanghai Jiao Tong University (SJTU), Temple University, Indiana University - Kelley School of Business - Department of Marketing and Hanken School of Economics
Date Posted: December 22, 2016
Last Revised: January 05, 2017
Accepted Paper Series
18 downloads

The Spatial Representation of Market Information
Marketing Science, Vol. 20, No. 4, pp. 426-441, 2001
Wayne S. DeSarbo, Alexandru M. Degeratu, Michel Wedel and M. Kim Saxton
Pennsylvania State University, McKinsey & Co. Inc., University of Maryland - Robert H. Smith School of Business, Marketing Department and Indiana University - Kelley School of Business - Department of Marketing
Date Posted: June 13, 2016
Accepted Paper Series

A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis
Psychometrika, Volume 69, Issue 4, pp 547-572, 2004
Wayne S. DeSarbo, Duncan K. H. Fong, John Liechty and M. Kim Saxton
Pennsylvania State University, Pennsylvania State University, Pennsylvania State University, University Park and Indiana University - Kelley School of Business - Department of Marketing
Date Posted: June 11, 2016
Accepted Paper Series

Incl. Electronic Paper Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Li, H., Kannan, P. K., Viswanathan, V., & Pani, A. (2016). Attribution strategies and return on keyword investment in paid search advertising. Marketing Science, forthcoming., Kelley School of Business Research Paper No. 16-31
Hongshuang (Alice) Li, P.K. Kannan, Siva Viswanathan and Abhishek Pani
Indiana University - Kelley School of Business - Department of Marketing, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Independent
Date Posted: April 20, 2016
Accepted Paper Series
70 downloads

Incl. Electronic Paper Equity-Based Crowdfunding: Allowing the Masses to Take a Slice of the Pie
Kelley School of Business Research Paper No. 16-32
Abbey Stemler
Indiana University - Kelley School of Business - Department of Business Law
Date Posted: April 20, 2016
Working Paper Series
118 downloads

Incl. Electronic Paper Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
Journal of Marketing Research, 51 (February), 40-56, 2014, Kelley School of Business Research Paper No. 15-49, Robert H. Smith School Research Paper No. RHS 2621304
Hongshuang (Alice) Li and P.K. Kannan
Indiana University - Kelley School of Business - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Date Posted: June 23, 2015
Last Revised: July 22, 2015
Accepted Paper Series
350 downloads

Incl. Electronic Paper Modeling Brand Correlation Through Iterative Sparsity Search
Kelley School of Business Research Paper No. 15-32
Qiong Zhang, Yongjia Song, Qing Liu, Sandeep R. Chandukala and Peter Z.G. Qian
Virginia Commonwealth University (VCU) - College of Humanities & Sciences, Virginia Commonwealth University (VCU) - College of Humanities & Sciences, University of Wisconsin-Madison, Indiana University - Kelley School of Business - Department of Marketing and University of Wisconsin - Madison
Date Posted: January 30, 2015
Working Paper Series
49 downloads

Incl. Electronic Paper Making Customer Satisfaction Measurement Work: Commitment, Capabilities, and Consequences
Bruce Clark, Neil A. Morgan and Nigel Piercy
Northeastern University - Marketing Area, Indiana University - Kelley School of Business - Department of Marketing and University of Warwick
Date Posted: April 06, 2014
Working Paper Series
64 downloads

Incl. Electronic Paper Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques
MIS Quarterly, 35(2), 293-334, 2011
Scott B. MacKenzie, Philip M. Podsakoff and Nathan Podsakoff
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship and University of Arizona
Date Posted: March 19, 2014
Accepted Paper Series
376 downloads

Incl. Electronic Paper Modeling the Determinants and Effects of Creativity in Advertising
Smith, Robert E., Scott B. MacKenzie, Xiaojing Yang, Laura M. Buchholz, and William K. Darley (2007), “Modeling the Determinants and Effects of Creativity in Advertising,” Marketing Science, 26(6), 819-33.,
Robert E. Smith, Scott B. MacKenzie, Xiaojing Yang, Laura Buchholz and William K Darley
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Department of Marketing, University of Wisconsin - Milwaukee, Indiana University - Kelley School of Business - Department of Marketing and University of Toledo - College of Business Administration
Date Posted: March 19, 2014
Accepted Paper Series
121 downloads

Incl. Electronic Paper It's the Thought (and the Effort) that Counts: How Customizing for Others Differs from Customizing for Oneself
Journal of Marketing, Vol. 75 (September 2011), 120 –133 ,
Page Moreau, Leff Bonney and Kelly Herd
University of Colorado at Boulder - Department of Marketing, Florida State University - College of Business and Indiana University - Kelley School of Business - Department of Marketing
Date Posted: January 31, 2014
Accepted Paper Series
37 downloads

Incl. Electronic Paper To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products
Journal of Consumer Research, Vol. 36, No. 5, 2010
Page Moreau and Kelly Herd
University of Colorado at Boulder - Department of Marketing and Indiana University - Kelley School of Business - Department of Marketing
Date Posted: January 29, 2014
Accepted Paper Series
72 downloads

Incl. Electronic Paper Understanding Firms' Customer Satisfaction Information Usage
Neil A. Morgan, Eugene W. Anderson, & Vikas Mittal, (2005). "Understanding Firms' Customer Satisfaction Information Usage". Journal of Marketing, 69(3), July, 131-151.
Neil A. Morgan, Eugene W. Anderson and Vikas Mittal
Indiana University - Kelley School of Business - Department of Marketing, University of Michigan at Ann Arbor and Rice University
Date Posted: October 26, 2013
Accepted Paper Series
89 downloads

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems
Grewal, Rajdeep, Gary Lilien and Girish Mallapragada, 2006, “Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems, Management Science, 52, 7, 1043-1056,
Rajdeep Grewal, Gary L. Lilien and Girish Mallapragada
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Pennsylvania State University - Institute for the Study of Business Markets and Indiana University - Kelley School of Business - Department of Marketing
Date Posted: October 25, 2012
Accepted Paper Series

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release
Marketing Science, Vol. 31, No. 3, 2012; pp. 474-492; DOI: 10.1287/mksc.1110.0690
Girish Mallapragada, Rajdeep Grewal and Gary L. Lilien
Indiana University - Kelley School of Business - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets
Date Posted: October 24, 2012
Accepted Paper Series

Incl. Electronic Paper Searching for a Needle in a Haystack: Trying to Identify the Illusive Moderators of Leadership Behaviors
Journal of Management, Vol. 21, No. 3, pp. 422-470, 1995
Philip M. Podsakoff, Scott B. MacKenzie, Michael Ahearne and William H. Bommer
Indiana University - Kelley School of Business - Management & Entrepreneurship, Indiana University - Kelley School of Business - Department of Marketing, University of Houston - C.T. Bauer College of Business and affiliation not provided to SSRN
Date Posted: April 07, 2010
Last Revised: May 13, 2014
Accepted Paper Series
46 downloads

Incl. Electronic Paper Disaggregate Market Share Response Models
International Journal of Research in Marketing, Vol. 19, No. 3, pp. 253-266, 2002
Alexandru M. Degeratu, Wayne S. DeSarbo, M. Kim Saxton and Michael Ahearne
McKinsey & Co. Inc., Pennsylvania State University, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Date Posted: April 06, 2010
Working Paper Series
73 downloads

Incl. Electronic Paper When the Product is Complex, Does the Advertisement's Conclusion Matter?
Journal of Business Research,Vol. 48, No. 1, pp. 55-62, 2000
Thomas Gruen, M. Kim Saxton and Michael Ahearne
University of Colorado at Colorado Springs, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Date Posted: April 06, 2010
Last Revised: May 13, 2014
Accepted Paper Series
81 downloads

Incl. Electronic Paper The Role of Consensus in Sales Team Performance
Journal of Marketing Research, Vol. XLVI, 2009
Michael Ahearne, Scott B. MacKenzie, Philip M. Podsakoff, John Mathieu and Son K. Lam
University of Houston - C.T. Bauer College of Business, Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship, University of Connecticut - Department of Management and University of Georgia - Department of Marketing
Date Posted: April 06, 2010
Accepted Paper Series
370 downloads

Incl. Electronic Paper Moderating Effects of Goal Acceptance on the Relationship between Group Cohesiveness and Productivity
Journal of Applied Psychology, Vol. 82, Vol. 6, pp. 974-983, 1997
Philip M. Podsakoff, Scott B. MacKenzie and Michael Ahearne
Indiana University - Kelley School of Business - Management & Entrepreneurship, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Date Posted: April 06, 2010
Accepted Paper Series
198 downloads

Incl. Electronic Paper Organizational Citizenship Behavior and the Quantity and Quality of Work Group Performance
Journal of Applied Psychology, Vol. 82, No. 2, pp. 262-270, 1997
Philip M. Podsakoff, Michael Ahearne and Scott B. MacKenzie
Indiana University - Kelley School of Business - Management & Entrepreneurship, University of Houston - C.T. Bauer College of Business and Indiana University - Kelley School of Business - Department of Marketing
Date Posted: April 06, 2010
Accepted Paper Series
1524 downloads

Incl. Electronic Paper Some Possible Antecedents and Consequences of In-Role and Extra-Role Salesperson Performance
Journal of Marketing, Vol. 62, pp. 87-98, 1998
Scott B. MacKenzie, Philip M. Podsakoff and Michael Ahearne
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship and University of Houston - C.T. Bauer College of Business
Date Posted: April 06, 2010
Last Revised: May 13, 2014
Accepted Paper Series
340 downloads

Incl. Electronic Paper Glamour Brands and Glamour Stocks
AFA 2011 Denver Meetings Paper
Matthew T. Billett, Zhan Jiang and Lopo Rego
Indiana University - Kelley School of Business - Department of Finance, Shanghai Jiao Tong University (SJTU) - Shanghai Advanced Institute of Finance (SAIF) and Indiana University - Kelley School of Business - Department of Marketing
Date Posted: March 17, 2010
Last Revised: May 13, 2014
Working Paper Series
521 downloads

Incl. Electronic Paper Identifying Unmet Demand
Fisher College of Business Working Paper No. 1564290
Sandeep R. Chandukala, Yancy Edwards and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, affiliation not provided to SSRN and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: March 05, 2010
Working Paper Series
202 downloads

Incl. Electronic Paper A Threshold Model for Respondent Heterogeneity
Sandeep R. Chandukala, S. Long-Tolbert and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, University of Toledo, Marketing and International Business and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: March 05, 2010
Working Paper Series
64 downloads

Incl. Electronic Paper Bayesian Analysis of Hierarchical Effects
Fisher College of Business Working Paper
Sandeep R. Chandukala, Jeffrey Dotson, Jeff D. Brazell and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Vanderbilt University, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: June 04, 2008
Last Revised: May 12, 2014
Working Paper Series
285 downloads

Incl. Electronic Paper Choice Models in Marketing: Economic Assumptions, Challenges and Trends
Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter E. Rossi and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: February 05, 2008
Last Revised: May 12, 2014
Accepted Paper Series
1145 downloads

Incl. Electronic Paper Intermediate Media Effects
Fisher College of Business Working Paper
Sandeep R. Chandukala, Jeffrey Dotson, Jeff D. Brazell and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Vanderbilt University, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: July 08, 2007
Working Paper Series
157 downloads

Incl. Electronic Paper Role of Motivating Wants in a Hierarchical Network Model for Advertising
Sandeep R. Chandukala, H. Rao Unnava and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: December 07, 2006
Working Paper Series
161 downloads

Incl. Electronic Paper Pricing Behavior in Markets with State-Dependence in Demand
Hai Che, Seethu Seetharaman and K. Sudhir
University of California, Berkeley - Marketing Group, Washington University in Saint Louis - John M. Olin Business School and Yale School of Management
Date Posted: September 29, 2003
Working Paper Series
544 downloads