SSRN Paris-Dauphine: Marketing (Topic)

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Congrès International de l’Association Tunisienne du Marketing, April 2010,

Number of pages: 28 Posted: 24 Nov 2010 Last Revised: 15 Jun 2015

Accepted Paper Series

Anis Charfi and Pierre Volle

affiliation not provided to SSRN and Université Paris Dauphine

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