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Marketing Letters, Vol. 43, pp. 197-200, 2003
Number of pages: 16 Posted: 23 Nov 2008
Working Paper Series
IAE Sorbonne's Business School, University of Paris1, University of Bonn - Economic Science Area, affiliation not provided to SSRN, University of Southern California - Department of Economics, University College London - Centre for Economic Learning and Social Evolution (ELSE), University of Toulouse, University of California at San Diego, affiliation not provided to SSRN, INSEAD, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Princeton University - Department of Psychology, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Warwick - Warwick Business School
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