Search Within Results




Feedback to SSRN

SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 741,953
Full Text Papers: 625,898
Authors: 343,848
Papers Received in
  Last 12 months:
64,351

Paper Downloads:
To date: 113,812,735
Last 12 months: 13,377,433
Last 30 days: 884,973

CiteReader:  What's this?
Papers with
  Resolved
  References:
320,289
Total References: 9,124,793
Papers with Cites: 248,462
Total Citation
  Links:
5,988,945
Papers with
  Resolved
  Footnotes:
93,271
Total Footnotes: 9,047,441


SSRN eLibrary Search Results
Scheller: Marketing (Topic)
1,523 Total downloads

Georgia Tech Scheller College of Business Logo

Georgia Tech Scheller College of Business Research Papers Series

Showing Papers 1 - 10 of 10
Sort By

Incl. Electronic Paper Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Date Posted: December 15, 2016
Last Revised: February 18, 2017
Working Paper Series
116 downloads

Incl. Electronic Paper Structural Equation Modeling with LISREL: An Initial Vision
Brazilian Journal of Marketing, 13(2), May 2014
Naresh K. Malhotra, Evandro Luiz Lopes and Ricardo Teixeira Veiga
Georgia Institute of Technology - Scheller College of Business, Universidade Nove de Julho (UNINOVE) - Programa de Pós-graduação em Administração (PPGA) and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
Date Posted: October 24, 2015
Last Revised: October 28, 2015
Accepted Paper Series
48 downloads

Incl. Electronic Paper Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
Journal of Consumer Research, Vol. 41, No. 6, 2015
Stephen He and Samuel Bond
West Virginia University and Georgia Institute of Technology
Date Posted: March 09, 2015
Last Revised: October 28, 2015
Accepted Paper Series
101 downloads

Incl. Electronic Paper Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Jochen Wirtz, Ping Xiao, Jeongwen Chiang and Naresh K. Malhotra
National University of Singapore (NUS) - NUS Business School, National University of Singapore (NUS) - Department of Marketing, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business
Date Posted: August 14, 2014
Working Paper Series
30 downloads

Incl. Electronic Paper Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations
Journal of Business Research, Vol. 16, No. 1, 1988
Guy Gessner, Wagner A. Kamakura, Naresh K. Malhotra and Mark Zmijewski
Canisius College, Rice University, Georgia Institute of Technology - Scheller College of Business and University of Chicago - Accounting
Date Posted: April 26, 2014
Accepted Paper Series
13 downloads

Incl. Electronic Paper Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions
Asian Journal of Business Research, Vol. 1, No. 2, 2011
Francis M. Ulgado, Na Wen and Moonkyu Lee
Georgia Institute of Technology, City University of Hong Kong (CityUHK) and Yonsei University
Date Posted: October 28, 2013
Accepted Paper Series
200 downloads

Incl. Electronic Paper Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews
MIS Quarterly, Vol. 38, No. 2, pp. 539-560, 2014
Dezhi Yin, Samuel Bond and Han Zhang
University of Missouri, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Date Posted: May 12, 2013
Last Revised: October 28, 2015
Accepted Paper Series
727 downloads

Incl. Electronic Paper Word-of-Mouth and the Forecasting of Consumption Enjoyment
Journal of Consumer Psychology, Vol. 23, No. 4, 2013
Stephen He and Samuel Bond
West Virginia University and Georgia Institute of Technology
Date Posted: April 29, 2013
Last Revised: October 28, 2015
Accepted Paper Series
123 downloads

Incl. Electronic Paper Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing Education
Marketing Education Review, Vol. 15, No. 2, pp. 81-94, 2005
Angeline Close Scheinbaum, Ashutosh Dixit and Naresh K. Malhotra
University of Texas at Austin, affiliation not provided to SSRN and Georgia Institute of Technology - Scheller College of Business
Date Posted: January 16, 2012
Accepted Paper Series
165 downloads

The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context
Strategic Management Journal, Forthcoming, Marshall School of Business Working Paper No. MKT 04-06
Tasadduq A. Shervani, Gary Frazier and Goutam Challagalla
Southern Methodist University, University of Southern California - Marshall School of Business and Georgia Institute of Technology
Date Posted: August 04, 2006
Accepted Paper Series