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SSRN eLibrary Search Results
Scheller: Marketing (Topic)
1,523 Total downloads
Georgia Tech Scheller College of Business Research Papers Series
- Scheller: Accounting (Topic)
- Scheller: Entrepreneurship (Topic)
- Scheller: Finance (Topic)
- Scheller: Information Technology Management (Topic)
- Scheller: Innovation (Topic)
- Scheller: Law & Ethics (Topic)
- Scheller: Marketing (Topic)
- Scheller: Operations Management (Topic)
- Scheller: Organizational Behavior (Topic)
- Scheller: Strategic Management (Topic)
Showing Papers 1 - 10 of 10
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Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper IndustryMarketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340 Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business Date Posted: December 15, 2016 Last Revised: February 18, 2017 Working Paper Series 116 downloads
Structural Equation Modeling with LISREL: An Initial VisionBrazilian Journal of Marketing, 13(2), May 2014 Naresh K. Malhotra, Evandro Luiz Lopes and Ricardo Teixeira Veiga Georgia Institute of Technology - Scheller College of Business, Universidade Nove de Julho (UNINOVE) - Programa de Pós-graduação em Administração (PPGA) and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) Date Posted: October 24, 2015 Last Revised: October 28, 2015 Accepted Paper Series 48 downloads
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of MouthJournal of Consumer Research, Vol. 41, No. 6, 2015 Stephen He and Samuel Bond West Virginia University and Georgia Institute of Technology Date Posted: March 09, 2015 Last Revised: October 28, 2015 Accepted Paper Series 101 downloads
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service SettingsJochen Wirtz, Ping Xiao, Jeongwen Chiang and Naresh K. Malhotra National University of Singapore (NUS) - NUS Business School, National University of Singapore (NUS) - Department of Marketing, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business Date Posted: August 14, 2014 Working Paper Series 30 downloads
Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical ObservationsJournal of Business Research, Vol. 16, No. 1, 1988 Guy Gessner, Wagner A. Kamakura, Naresh K. Malhotra and Mark Zmijewski Canisius College, Rice University, Georgia Institute of Technology - Scheller College of Business and University of Chicago - Accounting Date Posted: April 26, 2014 Accepted Paper Series 13 downloads
Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer PerceptionsAsian Journal of Business Research, Vol. 1, No. 2, 2011 Francis M. Ulgado, Na Wen and Moonkyu Lee Georgia Institute of Technology, City University of Hong Kong (CityUHK) and Yonsei University Date Posted: October 28, 2013 Accepted Paper Series 200 downloads
Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online ReviewsMIS Quarterly, Vol. 38, No. 2, pp. 539-560, 2014 Dezhi Yin, Samuel Bond and Han Zhang University of Missouri, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business Date Posted: May 12, 2013 Last Revised: October 28, 2015 Accepted Paper Series 727 downloads
Word-of-Mouth and the Forecasting of Consumption EnjoymentJournal of Consumer Psychology, Vol. 23, No. 4, 2013 Stephen He and Samuel Bond West Virginia University and Georgia Institute of Technology Date Posted: April 29, 2013 Last Revised: October 28, 2015 Accepted Paper Series 123 downloads
Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing EducationMarketing Education Review, Vol. 15, No. 2, pp. 81-94, 2005 Angeline Close Scheinbaum, Ashutosh Dixit and Naresh K. Malhotra University of Texas at Austin, affiliation not provided to SSRN and Georgia Institute of Technology - Scheller College of Business Date Posted: January 16, 2012 Accepted Paper Series 165 downloads The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context Strategic Management Journal, Forthcoming, Marshall School of Business Working Paper No. MKT 04-06 Tasadduq A. Shervani, Gary Frazier and Goutam Challagalla Southern Methodist University, University of Southern California - Marshall School of Business and Georgia Institute of Technology Date Posted: August 04, 2006 Accepted Paper Series |
