SSRN Scheller: Marketing (Topic)

1.

Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews

MIS Quarterly, Vol. 38, No. 2, pp. 539-560, 2014

Number of pages: 22 Posted: 12 May 2013 Last Revised: 28 Oct 2015

Accepted Paper Series

Dezhi Yin, Samuel Bond and Han Zhang

University of Missouri, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business

Downloads 756

2.

Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions

Asian Journal of Business Research, Vol. 1, No. 2, 2011

Number of pages: 24 Posted: 28 Oct 2013

Accepted Paper Series

Francis M. Ulgado, Na Wen and Moonkyu Lee

Georgia Institute of Technology, City University of Hong Kong (CityUHK) and Yonsei University

Downloads 202

3.

Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing Education

Marketing Education Review, Vol. 15, No. 2, pp. 81-94, 2005

Number of pages: 38 Posted: 16 Jan 2012

Accepted Paper Series

Angeline Close Scheinbaum, Ashutosh Dixit and Naresh K. Malhotra

University of Texas at Austin, affiliation not provided to SSRN and Georgia Institute of Technology - Scheller College of Business

Downloads 165

4.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340

Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017

Working Paper Series

Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar

Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business

Downloads 124

5.

Word-of-Mouth and the Forecasting of Consumption Enjoyment

Journal of Consumer Psychology, Vol. 23, No. 4, 2013

Number of pages: 19 Posted: 29 Apr 2013 Last Revised: 28 Oct 2015

Accepted Paper Series

Stephen He and Samuel Bond

West Virginia University and Georgia Institute of Technology

Downloads 124

6.

Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth

Journal of Consumer Research, Vol. 41, No. 6, 2015

Number of pages: 19 Posted: 09 Mar 2015 Last Revised: 28 Oct 2015

Accepted Paper Series

Stephen He and Samuel Bond

West Virginia University and Georgia Institute of Technology

Downloads 101

7.

Structural Equation Modeling with LISREL: An Initial Vision

Brazilian Journal of Marketing, 13(2), May 2014

Number of pages: 16 Posted: 24 Oct 2015 Last Revised: 28 Oct 2015

Accepted Paper Series

Naresh K. Malhotra, Evandro Luiz Lopes and Ricardo Teixeira Veiga

Georgia Institute of Technology - Scheller College of Business, Universidade Nove de Julho (UNINOVE) - Programa de Pós-graduação em Administração (PPGA) and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)

Downloads 52

8.

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Number of pages: 52 Posted: 14 Aug 2014

Working Paper Series

Jochen Wirtz, Ping Xiao, Jeongwen Chiang and Naresh K. Malhotra

National University of Singapore (NUS) - NUS Business School, University of Technology Sydney (UTS) - Faculty of Business, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business

Downloads 31

9.

Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations

Journal of Business Research, Vol. 16, No. 1, 1988

Number of pages: 17 Posted: 26 Apr 2014

Accepted Paper Series

Guy Gessner, Wagner A. Kamakura, Naresh K. Malhotra and Mark Zmijewski

Canisius College, Rice University, Georgia Institute of Technology - Scheller College of Business and University of Chicago - Accounting

Downloads 13

10.

The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context

Strategic Management Journal, Forthcoming, Marshall School of Business Working Paper No. MKT 04-06

Posted: 04 Aug 2006

Accepted Paper Series

Tasadduq A. Shervani, Gary Frazier and Goutam Challagalla

Southern Methodist University, University of Southern California - Marshall School of Business and Georgia Institute of Technology

There are 2 versions of this paper

Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews

Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions

Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing Education

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Word-of-Mouth and the Forecasting of Consumption Enjoyment

Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth

Structural Equation Modeling with LISREL: An Initial Vision

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations

The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context

The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context

The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context

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