Viewing: 1 - 12 of 12 papers
1.
Marketing Research: Current State and Next Steps
Brazilian Journal of Marketing - BJMkt Revista Brasileira de Marketing – ReMark Special Issue v.17n.5. October 2018
, Georgia Tech Scheller College of Business Research Paper No. 18-41
Number of pages: 19
Posted: 28 Oct 2018
Accepted Paper Series
Georgia Institute of Technology - Scheller College of Business
Downloads
180
2.
The Effects of Sister-Store Presence and Market Competition on Product Assortment: Evidence from Book Retailing
Georgia Tech Scheller College of Business Research Paper No. 18-12
Number of pages: 47
Posted: 29 Apr 2018
Last Revised: 29 May 2018
Working Paper Series
University of Maryland, Georgia Institute of Technology - Scheller College of Business, Purdue University - Krannert School of Management and Purdue University - Department of Consumer Sciences and Retailing
Downloads
71
3.
Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67
Posted: 15 Dec 2016
Last Revised: 18 Feb 2017
Working Paper Series
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads
184
4.
Structural Equation Modeling with LISREL: An Initial Vision
Brazilian Journal of Marketing, 13(2), May 2014
Number of pages: 16
Posted: 24 Oct 2015
Last Revised: 28 Oct 2015
Accepted Paper Series
Georgia Institute of Technology - Scheller College of Business, Universidade Nove de Julho (UNINOVE) - Programa de Pós-graduação em Administração (PPGA) and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
Downloads
94
5.
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
Journal of Consumer Research, Vol. 41, No. 6, 2015
Number of pages: 19
Posted: 09 Mar 2015
Last Revised: 14 Jan 2019
Accepted Paper Series
West Virginia University and Georgia Institute of Technology
Downloads
119
6.
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Number of pages: 52
Posted: 14 Aug 2014
Working Paper Series
National University of Singapore (NUS) - NUS Business School, affiliation not provided to SSRN, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business
Downloads
47
7.
Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations
Journal of Business Research, Vol. 16, No. 1, 1988
Number of pages: 17
Posted: 26 Apr 2014
Accepted Paper Series
Canisius College, Rice University, Georgia Institute of Technology - Scheller College of Business and University of Chicago - Accounting
Downloads
28
8.
Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions
Asian Journal of Business Research, Vol. 1, No. 2, 2011
Number of pages: 24
Posted: 28 Oct 2013
Accepted Paper Series
Georgia Institute of Technology, City University of Hong Kong (CityUHK) and Yonsei University
Downloads
296
9.
Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews
MIS Quarterly, Vol. 38, No. 2, pp. 539-560, 2014
Number of pages: 22
Posted: 12 May 2013
Last Revised: 28 Oct 2015
Accepted Paper Series
University of South Florida, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads
1,519
10.
Word-of-Mouth and the Forecasting of Consumption Enjoyment
Journal of Consumer Psychology, Vol. 23, No. 4, 2013
Number of pages: 19
Posted: 29 Apr 2013
Last Revised: 14 Jan 2019
Accepted Paper Series
West Virginia University and Georgia Institute of Technology
Downloads
143
11.
Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing Education
Marketing Education Review, Vol. 15, No. 2, pp. 81-94, 2005
Number of pages: 38
Posted: 16 Jan 2012
Accepted Paper Series
University of Texas at Austin, affiliation not provided to SSRN and Georgia Institute of Technology - Scheller College of Business
Downloads
175
12.
The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context
Strategic Management Journal, Forthcoming, Marshall School of Business Working Paper No. MKT 04-06
Posted: 04 Aug 2006
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business and Georgia Institute of Technology
There are 2 versions of this paper
The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context
Marshall School of Business Working Paper No. MKT 04-06
Number of pages: 44
Posted: 25 Jul 2006
Downloads
232
The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context
Strategic Management Journal, Forthcoming, Marshall School of Business Working Paper No. MKT 04-06
Posted: 04 Aug 2006
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