1.
Netflix, Inc.: DVD Wars
Darden Case No. UVA-M-0763
Number of pages: 17
Posted: 21 Feb 2020
Working Paper Series
Drew University Dept. of Economics and University of Virginia - Darden School of Business
Downloads
644
2.
The Mexican Fine Arts Center Museum
Darden Case No. UVA-M-0360
Number of pages: 21
Posted: 18 Feb 2020
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads
30
3.
Marketing Strategies to Raise Global Economy and Reduce Poverty Through Tourism Development in the Third World Countries - A Case Study of Sindh
Sadruddin, M.M. (2014). Marketing Strategies to Raise Global Economy and Reduce Poverty through Tourism Development in the Third World Countries- A Case Study of Sindh. International Conference on Marketing, Institute of Business Administration.
Posted: 15 Apr 2017
Accepted Paper Series
Sindh Madressatul Islam University
4.
Sensory Aspects of Package Design
Journal of Retailing, Volume 93, Issue 1, Pages 43-54, March 2017
Number of pages: 12
Posted: 01 Apr 2017
Last Revised: 27 Dec 2017
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University
Downloads
142
5.
Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class
Marketing Education Review, 15 (2) 2006
Number of pages: 14
Posted: 04 Nov 2012
Accepted Paper Series
Eastern Michigan University - College of Business and Fayetteville State University - Marketing Department
Downloads
72
6.
Harley-Davidson: Building a Brand Through Consumer Engagement
Darden Case No. UVA-M-0698
Number of pages: 10
Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and iLoyalty
Downloads
383
7.
Svedka Vodka (a)
Darden Case No. UVA-M-0774
Number of pages: 16
Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
103
8.
Svedka Vodka (B)
Darden Case No. UVA-M-0775
Number of pages: 13
Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business
Downloads
103
9.
Sunnyside Fields
Darden Case No. UVA-M-0781
Number of pages: 4
Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
67
10.
The Super Bulb
Darden Case No. UVA-M-0139
Number of pages: 22
Posted: 05 Apr 2010
Working Paper Series
affiliation not provided to SSRN
Downloads
23
11.
Cantro Corporation
Darden Case No. UVA-M-0080
Number of pages: 8
Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
22
12.
Using Social Media in the B2b Context
Darden Case No. UVA-M-0778
Number of pages: 12
Posted: 05 Apr 2010
Last Revised: 04 May 2018
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
1,326
13.
The Seven Questions of Marketing Strategy
Darden Case No. UVA-M-0779
Number of pages: 4
Posted: 05 Apr 2010
Last Revised: 09 Apr 2018
Working Paper Series
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
1,038
14.
Fiat and Chrysler: Gaining on Global Automakers?
Darden Case No. UVA-M-0780
Number of pages: 20
Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
243
15.
Note on Marketing Mix Models: Evaluating &Quot;Bang for the Buck&Quot;
Darden Case No. UVA-M-0339
Number of pages: 10
Posted: 05 Apr 2010
Working Paper Series
affiliation not provided to SSRN, University of Virginia - Darden School of Business and College of William and Mary - Mason School of Business
Downloads
150
16.
Dowbrands Ziploc: The Case for Going International
Darden Case No. UVA-M-0381
Number of pages: 25
Posted: 05 Apr 2010
Working Paper Series
affiliation not provided to SSRN
Downloads
76
17.
Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a)
Darden Case No. UVA-M-0654
Number of pages: 4
Posted: 05 Apr 2010
Last Revised: 25 May 2018
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads
76
18.
Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
Darden Case No. UVA-M-0655
Number of pages: 5
Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
75
19.
Travelocity.Com (B)
Darden Case No. UVA-M-0660
Number of pages: 9
Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
40
20.
Iturf
Darden Case No. UVA-M-0639
Number of pages: 13
Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
25
21.
Ohio Art and the Internet
Darden Case No. UVA-M-0621
Number of pages: 18
Posted: 05 Apr 2010
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads
19
22.
Giant Food, Inc.
Darden Case No. UVA-M-0174
Number of pages: 30
Posted: 16 Jun 2009
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads
23
23.
Zenith Bank: The Marketing of an Initial Public Offering
Darden Case No. UVA-M-0751
Number of pages: 20
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Pan-Atlantic University - Lagos Business School
Downloads
198
24.
Evolution or Revolution in the Music Industry?
Darden Case No. UVA-M-0684
Number of pages: 9
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, iLoyalty and affiliation not provided to SSRN
Downloads
192
25.
An Introduction to Business-to-Business Exchange
Darden Case No. UVA-M-0638
Number of pages: 14
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
127
26.
Measuring Consumer Price Sensitivity
Darden Case No. UVA-M-0567
Number of pages: 11
Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads
120
27.
The Value of Networks
Darden Case No. UVA-M-0645
Number of pages: 3
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
88
28.
Lifeminders.Com
Darden Case No. UVA-M-0599
Number of pages: 11
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
33
29.
Fundamentals of Pricing
Darden Case No. UVA-M-0566
Number of pages: 8
Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads
30
30.
Ukrop's Savings Spot
Darden Case No. UVA-M-0753
Number of pages: 15
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
19
31.
Enfield India, Ltd.
Darden Case No. UVA-M-0328
Number of pages: 31
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
83
32.
Frito-Lay, Inc
Darden Case No. UVA-M-0276
Number of pages: 15
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
55
33.
Ukrop's Super Markets, Inc.
Darden Case No. UVA-M-0268
Number of pages: 21
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads
43
34.
Square D Company
Darden Case No. UVA-M-0367
Number of pages: 19
Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads
19
35.
Positioning: The Essence of Marketing Strategy
Darden Case No. UVA-M-0754
Number of pages: 10
Posted: 16 Jun 2009
Last Revised: 23 Mar 2018
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
1,355
36.
The Tata Nano: The People's Car (a)
Darden Case No. UVA-M-0768
Number of pages: 9
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
1,310
37.
The Apple Iphone
Darden Case No. UVA-M-0765
Number of pages: 14
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
908
38.
Designing Channels of Distribution
Darden Case No. UVA-M-0769
Number of pages: 11
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
596
39.
A Note on the Marketing Analytics Course at Darden
Darden Case No. UVA-M-0767
Number of pages: 16
Posted: 16 Jun 2009
Working Paper Series
Downloads
574
40.
The National Jazz Hall of Fame
Darden Case No. UVA-M-0282
Number of pages: 15
Posted: 16 Jun 2009
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads
445
41.
Cott Versus Coca-Cola: The Private Label Challenge
Darden Case No. UVA-M-0585
Number of pages: 28
Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads
337
42.
The Marketing Plan: An Overview
Darden Case No. UVA-M-0613
Number of pages: 4
Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads
322
43.
Pampers: The Disposable Diaper War (a)
Darden Case No. UVA-M-0643
Number of pages: 13
Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads
283
44.
Conceptual Models of How Advertising Works to Persuade Individuals
Darden Case No. UVA-M-0681
Number of pages: 6
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads
280
45.
Portland Trail Blazers
Darden Case No. UVA-M-0773
Number of pages: 10
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business
Downloads
245
46.
Advertising on the Internet
Darden Case No. UVA-M-0602
Number of pages: 29
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads
237
47.
Linking Products and Consumers: The Consumer Benefit Ladder Approach
Darden Case No. UVA-M-0750
Number of pages: 6
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business
Downloads
221
48.
Mcdonald'S: The Arch Deluxe Launch (Condensed)
Darden Case No. UVA-M-0575
Number of pages: 19
Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads
218
49.
Progressive Insurance: Not Your Standard Insurance Story
Darden Case No. UVA-M-0758
Number of pages: 10
Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and City University of New York/College of Staten Island
Downloads
211
50.
Marketing Channels: Functions and Support
Darden Case No. UVA-M-0569
Number of pages: 9
Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads
181
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