SSRN Darden Case: Marketing (Topic)

1.

Red Bull (a)

Darden Case No. UVA-M-0663

Number of pages: 12 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Ervin Shames, Richard R. Johnson and Jordan Mitchell

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 3,000

2.

Perspectives on Brand Equity

Darden Case No. UVA-M-0668

Number of pages: 17 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Ervin Shames and Eric Gregg

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and iLoyalty

Downloads 1,880

3.

Positioning: The Essence of Marketing Strategy

Darden Case No. UVA-M-0754

Number of pages: 10 Posted: 16 Jun 2009

Working Paper Series

Marian Chapman Moore and Richard Helstein

University of Virginia - Darden School of Business and affiliation not provided to SSRN

Downloads 1,338

4.

Using Social Media in the B2b Context

Darden Case No. UVA-M-0778

Number of pages: 15 Posted: 05 Apr 2010

Working Paper Series

Robert E. Spekman and Eliane Dotson

University of Virginia - Darden School of Business and affiliation not provided to SSRN

Downloads 1,324

5.

The Tata Nano: The People's Car (a)

Darden Case No. UVA-M-0768

Number of pages: 9 Posted: 16 Jun 2009

Working Paper Series

Paul Farris, Amy Lemley and Rajkumar Venkatesan

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Connecticut - Department of Marketing

Downloads 1,309

6.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779

Number of pages: 4 Posted: 05 Apr 2010

Working Paper Series

Paul Farris, Mark E. Parry, Neil Borden, Rajkumar Venkatesan and Kathryn Sharpe

University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Connecticut - Department of Marketing and University of Virginia - Darden School of Business

Downloads 1,036

7.

Procter & Gamble: The Wal-Mart Partnership (a)

Darden Case No. UVA-M-0452

Number of pages: 23 Posted: 21 Oct 2008

Working Paper Series

Mark E. Parry and Yoshinobu Sato

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences

Downloads 1,027

8.

A Practical Guide to Conjoint Analysis

Darden Case No. UVA-M-0675

Number of pages: 8 Posted: 21 Oct 2008

Working Paper Series

Ronald T. Wilcox

University of Virginia - Darden School of Business

There are 2 versions of this paper

Downloads 1,023

9.

The Apple Iphone

Darden Case No. UVA-M-0765

Number of pages: 14 Posted: 16 Jun 2009

Working Paper Series

Paul Farris and Robert E. Spekman

University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 907

10.

Methods for Producing Perceptual Maps from Data

Darden Case No. UVA-M-0665

Number of pages: 12 Posted: 21 Oct 2008

Working Paper Series

Ronald T. Wilcox

University of Virginia - Darden School of Business

There are 2 versions of this paper

Downloads 774

11.

Customer Profitability

Darden Case No. UVA-M-0718

Number of pages: 15 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Phillip E. Pfeifer and Neil Bendle

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

There are 2 versions of this paper

Downloads 719

12.

Fedex and Ups—The War Continues

Darden Case No. UVA-M-0689

Number of pages: 15 Posted: 21 Oct 2008

Working Paper Series

Robert E. Spekman and Jeanna Composit

University of Virginia - Darden School of Business and affiliation not provided to SSRN

There are 2 versions of this paper

Downloads 709

13.

At&T and Olivetti: Analysis of a Failed Strategic Alliance

Darden Case No. UVA-M-0430

Number of pages: 9 Posted: 21 Oct 2008

Working Paper Series

Robert E. Spekman and Meredith Bolon

University of Virginia - Darden School of Business and affiliation not provided to SSRN

Downloads 681

14.

Sales Force Management and Measurement

Darden Case No. UVA-M-0721

Number of pages: 13 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Robert E. Spekman, Neil Bendle and Eric Larson

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

There are 2 versions of this paper

Downloads 676

15.

Absolut Vodka

Darden Case No. UVA-M-0366

Number of pages: 19 Posted: 21 Oct 2008

Working Paper Series

Paul Farris and elizabeth joan collins

University of Virginia - Darden School of Business and affiliation not provided to SSRN

Downloads 612

16.

Designing Channels of Distribution

Darden Case No. UVA-M-0769

Number of pages: 11 Posted: 16 Jun 2009

Working Paper Series

Paul Farris and Robert E. Spekman

University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 576

17.

Black &Amp; Decker International: Globalization of the Architectural Hardware Line

Darden Case No. UVA-M-0375

Number of pages: 15 Posted: 16 Jun 2009

Working Paper Series

Christopher Gale

affiliation not provided to SSRN

Downloads 560

18.

Marketing Economics

Darden Case No. UVA-M-0648

Number of pages: 10 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Ron Mentus, Marian Chapman Moore and Richard R. Johnson

University of Virginia - Darden School of Business, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

There are 2 versions of this paper

Downloads 537

19.

Netflix, Inc.: DVD Wars

Darden Case No. UVA-M-0763

Number of pages: 17 Posted: 16 Jun 2009

Working Paper Series

Gian Domenico Sarolli and Rajkumar Venkatesan

Drew University Dept. of Economics and University of Connecticut - Department of Marketing

Downloads 534

20.

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503

Number of pages: 19 Posted: 21 Oct 2008

Working Paper Series

Mark E. Parry and Yoshinobu Sato

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences

There are 2 versions of this paper

Downloads 525

21.

Snapple Beverage Corporation

Darden Case No. UVA-M-0434

Number of pages: 9 Posted: 21 Oct 2008

Working Paper Series

Paul Farris and Kristina Friberg

University of Virginia - Darden School of Business and affiliation not provided to SSRN

Downloads 472

22.

Levi's at Wal-Mart?

Darden Case No. UVA-M-0711

Number of pages: 24 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Ervin Shames and Gordon Mitchell

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN

Downloads 470

23.

Zs Associates: Sales Force Sizing

Darden Case No. UVA-M-0745

Number of pages: 6 Posted: 21 Oct 2008

Working Paper Series

Robert E. Spekman and Arya Kalla

University of Virginia - Darden School of Business and Capital One Bank

Downloads 451

24.

The National Jazz Hall of Fame

Darden Case No. UVA-M-0282

Number of pages: 15 Posted: 16 Jun 2009

Working Paper Series

Cornelis deKluyver, Jonathan Giuliano, John E. Milford and Bruce Cauther

affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Downloads 444

25.

A Note on the Marketing Analytics Course at Darden

Darden Case No. UVA-M-0767

Number of pages: 16 Posted: 16 Jun 2009

Working Paper Series

Downloads 438

26.

Jeff Bezos and Amazon.Com

Darden Case No. UVA-M-0603

Number of pages: 17 Posted: 21 Oct 2008

Working Paper Series

Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

There are 2 versions of this paper

Downloads 406

27.

Mcdonald'S: The Hamburger Price Wars

Darden Case No. UVA-M-0687

Number of pages: 13 Posted: 21 Oct 2008

Working Paper Series

Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

There are 2 versions of this paper

Downloads 383

28.

Harley-Davidson: Building a Brand Through Consumer Engagement

Darden Case No. UVA-M-0698

Number of pages: 10 Posted: 07 Apr 2010

Working Paper Series

Paul Farris and Eric Gregg

University of Virginia - Darden School of Business and iLoyalty

Downloads 381

29.

General Motors Onstar

Darden Case No. UVA-M-0659

Number of pages: 8 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Phillip E. Pfeifer, Richard R. Johnson and William McCormack

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 366

30.

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657

Number of pages: 4 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Mark E. Parry, Richard R. Johnson, Lauren Killgallon and Yoshinobu Sato

University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences

There are 2 versions of this paper

Downloads 361

31.

Benecol Spread and Media Planning

Darden Case No. UVA-M-0664

Number of pages: 23 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Robert L. Carraway and Ervin Shames

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 360

32.

IBM and Apple Computer Alliance (C)

UVA-M-0511

Number of pages: 13 Posted: 21 Oct 2008

Case and Teaching Paper Series

Robert E. Spekman, Lane Crowder and Katarina Paddack

University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN

Downloads 349

33.

Cott Versus Coca-Cola: The Private Label Challenge

Darden Case No. UVA-M-0585

Number of pages: 28 Posted: 16 Jun 2009

Working Paper Series

Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Downloads 336

34.

Bombardier (a): The Procurement Decision of Light Rail Cars for the Los Angeles Metro Transit Authority

Darden Case No. UVA-M-0470

Number of pages: 19 Posted: 21 Oct 2008

Working Paper Series

Robert E. Spekman and Lane Crowder

University of Virginia - Darden School of Business and affiliation not provided to SSRN

Downloads 324

35.

The Marketing Plan: An Overview

Darden Case No. UVA-M-0613

Number of pages: 4 Posted: 16 Jun 2009

Working Paper Series

Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Downloads 322

36.

Progressive Insurance

Darden Case No. UVA-M-0633

Number of pages: 12 Posted: 21 Oct 2008

Working Paper Series

Paul Farris and C. Wilson

University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 315

37.

Philip Morris U.S.A. And Marlboro Friday (a)

Darden Case No. UVA-M-0468

Number of pages: 35 Posted: 21 Oct 2008

Working Paper Series

Mark E. Parry and Yoshinobu Sato

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences

Downloads 306

38.

Cluster Analysis for Segmentation

Darden Case No. UVA-M-0748

Number of pages: 8 Posted: 21 Oct 2008

Working Paper Series

Rajkumar Venkatesan

University of Connecticut - Department of Marketing

Downloads 295

39.

Information-Based Credit Card Design

Darden Case No. UVA-M-0731

Number of pages: 6 Posted: 21 Oct 2008

Working Paper Series

Phillip E. Pfeifer

University of Virginia - Darden School of Business

There are 2 versions of this paper

Downloads 282

40.

Application of the Means-End Framework: Triadic Sorting, Laddering, and Developing the Hierarchical Value Map

Darden Case No. UVA-M-0343

Number of pages: 15 Posted: 21 Oct 2008

Working Paper Series

John A. Norton and Thomas Reynolds

The Connaught Group and University of Virginia - Darden School of Business

Downloads 281

41.

Green Ox

Darden Case No. UVA-M-0722

Number of pages: 11 Posted: 21 Oct 2008

Working Paper Series

Marian Chapman Moore and Geraldine R. Henderson

University of Virginia - Darden School of Business and University of Texas at Austin - Red McCombs School of Business

Downloads 281

42.

Conceptual Models of How Advertising Works to Persuade Individuals

Darden Case No. UVA-M-0681

Number of pages: 6 Posted: 16 Jun 2009

Working Paper Series

Paul Farris and Tania de la Pena Calderon

University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 280

43.

Pampers: The Disposable Diaper War (a)

Darden Case No. UVA-M-0643

Number of pages: 13 Posted: 16 Jun 2009

Working Paper Series

Mark E. Parry and M. L. Martin

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business

Downloads 280

44.

Perdue Farms, Incorporated

Darden Case No. UVA-M-0189

Number of pages: 19 Posted: 21 Oct 2008

Working Paper Series

Lawrence Ring, Mark H. Johnson and Gary Shaw

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

There are 2 versions of this paper

Downloads 263

45.

Pricing Metrics and Concepts

Darden Case No. UVA-M-0723

Number of pages: 24 Posted: 21 Oct 2008

Working Paper Series

Paul Farris, Phillip E. Pfeifer and Neil Bendle

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 250

46.

Collaborative E-Commerce: Shaping the Future of Partnerships in the Healthcare Industry

Darden Case No. UVA-M-0661

Number of pages: 18 Posted: 21 Oct 2008

Working Paper Series

Robert E. Spekman and Anwar Harahsheh

University of Virginia - Darden School of Business and affiliation not provided to SSRN

Downloads 241

47.

Portland Trail Blazers

Darden Case No. UVA-M-0773

Number of pages: 10 Posted: 16 Jun 2009

Working Paper Series

Ronald T. Wilcox

University of Virginia - Darden School of Business

Downloads 241

48.

Telezoo (a): Feast or Famine?

Darden Case No. UVA-M-0651

Number of pages: 15 Posted: 21 Oct 2008

Working Paper Series

Robert E. Spekman and Neil Campbell

University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 241

49.

Fiat and Chrysler: Gaining on Global Automakers?

Darden Case No. UVA-M-0780

Number of pages: 20 Posted: 05 Apr 2010

Working Paper Series

Robert E. Spekman and Jacki Fritz

University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Downloads 240

50.

United Technologies Corporation: Supplier Development Initiative

Darden Case No. UVA-M-0646

Number of pages: 14 Posted: 21 Oct 2008

Case and Teaching Paper Series

Robert E. Spekman and Emily Jean Gibbons

University of Virginia - Darden School of Business and Independent

Downloads 240

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