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Darden Case: Marketing (Topic)

Darden Case
43,841 Total downloads

Viewing: 1 - 50 of 217 papers

1.

Marketing Strategies to Raise Global Economy and Reduce Poverty Through Tourism Development in the Third World Countries - A Case Study of Sindh

Sadruddin, M.M. (2014). Marketing Strategies to Raise Global Economy and Reduce Poverty through Tourism Development in the Third World Countries- A Case Study of Sindh. International Conference on Marketing, Institute of Business Administration.
Posted: 15 Apr 2017
Accepted Paper Series
Sindh Madressatul Islam University
2.

Sensory Aspects of Package Design

Journal of Retailing, Volume 93, Issue 1, Pages 43-54, March 2017
Number of pages: 12 Posted: 01 Apr 2017 Last Revised: 27 Dec 2017
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University
Downloads 100
3.

Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class

Marketing Education Review, 15 (2) 2006
Number of pages: 14 Posted: 04 Nov 2012
Accepted Paper Series
Eastern Michigan University - College of Business and Fayetteville State University - Marketing Department
Downloads 70
4.

Harley-Davidson: Building a Brand Through Consumer Engagement

Darden Case No. UVA-M-0698
Number of pages: 10 Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and iLoyalty
Downloads 381
5.

Svedka Vodka (a)

Darden Case No. UVA-M-0774
Number of pages: 16 Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 103
6.

Svedka Vodka (B)

Darden Case No. UVA-M-0775
Number of pages: 13 Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business
Downloads 101
7.

Sunnyside Fields

Darden Case No. UVA-M-0781
Number of pages: 4 Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 67
8.

The Super Bulb

Darden Case No. UVA-M-0139
Number of pages: 22 Posted: 05 Apr 2010
Working Paper Series
affiliation not provided to SSRN
Downloads 23
9.

Cantro Corporation

Darden Case No. UVA-M-0080
Number of pages: 8 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 22
10.

Using Social Media in the B2b Context

Darden Case No. UVA-M-0778
Number of pages: 12 Posted: 05 Apr 2010 Last Revised: 04 May 2018
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,325
11.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 09 Apr 2018
Working Paper Series
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,036
12.

Fiat and Chrysler: Gaining on Global Automakers?

Darden Case No. UVA-M-0780
Number of pages: 20 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 243
13.

Note on Marketing Mix Models: Evaluating &Quot;Bang for the Buck&Quot;

Darden Case No. UVA-M-0339
Number of pages: 10 Posted: 05 Apr 2010
Working Paper Series
affiliation not provided to SSRN, University of Virginia - Darden School of Business and College of William and Mary - Mason School of Business
Downloads 148
14.

Dowbrands Ziploc: The Case for Going International

Darden Case No. UVA-M-0381
Number of pages: 25 Posted: 05 Apr 2010
Working Paper Series
affiliation not provided to SSRN
Downloads 76
15.

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a)

Darden Case No. UVA-M-0654
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 25 May 2018
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 74
16.

Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)

Darden Case No. UVA-M-0655
Number of pages: 5 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 70
17.

Travelocity.Com (B)

Darden Case No. UVA-M-0660
Number of pages: 9 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 40
18.

Iturf

Darden Case No. UVA-M-0639
Number of pages: 13 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 25
19.

Ohio Art and the Internet

Darden Case No. UVA-M-0621
Number of pages: 18 Posted: 05 Apr 2010
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 19
20.

Giant Food, Inc.

Darden Case No. UVA-M-0174
Number of pages: 30 Posted: 16 Jun 2009
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 23
21.

Zenith Bank: The Marketing of an Initial Public Offering

Darden Case No. UVA-M-0751
Number of pages: 20 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Pan-Atlantic University - Lagos Business School
Downloads 198
22.

Evolution or Revolution in the Music Industry?

Darden Case No. UVA-M-0684
Number of pages: 9 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, iLoyalty and affiliation not provided to SSRN
Downloads 192
23.

An Introduction to Business-to-Business Exchange

Darden Case No. UVA-M-0638
Number of pages: 14 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 127
24.

Measuring Consumer Price Sensitivity

Darden Case No. UVA-M-0567
Number of pages: 11 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 120
25.

The Value of Networks

Darden Case No. UVA-M-0645
Number of pages: 3 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 88
26.

Lifeminders.Com

Darden Case No. UVA-M-0599
Number of pages: 11 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 33
27.

Fundamentals of Pricing

Darden Case No. UVA-M-0566
Number of pages: 8 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 30
28.

Ukrop's Savings Spot

Darden Case No. UVA-M-0753
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 19
29.

Enfield India, Ltd.

Darden Case No. UVA-M-0328
Number of pages: 31 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 74
30.

Frito-Lay, Inc

Darden Case No. UVA-M-0276
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 55
31.

Ukrop's Super Markets, Inc.

Darden Case No. UVA-M-0268
Number of pages: 21 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 43
32.

Square D Company

Darden Case No. UVA-M-0367
Number of pages: 19 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 19
33.

Positioning: The Essence of Marketing Strategy

Darden Case No. UVA-M-0754
Number of pages: 10 Posted: 16 Jun 2009 Last Revised: 23 Mar 2018
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,352
34.

The Tata Nano: The People's Car (a)

Darden Case No. UVA-M-0768
Number of pages: 9 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,310
35.

The Apple Iphone

Darden Case No. UVA-M-0765
Number of pages: 14 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 908
36.

Netflix, Inc.: DVD Wars

Darden Case No. UVA-M-0763
Number of pages: 17 Posted: 16 Jun 2009
Working Paper Series
Drew University Dept. of Economics and University of Virginia - Darden School of Business
Downloads 599
37.

Designing Channels of Distribution

Darden Case No. UVA-M-0769
Number of pages: 11 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 576
38.

A Note on the Marketing Analytics Course at Darden

Darden Case No. UVA-M-0767
Number of pages: 16 Posted: 16 Jun 2009
Working Paper Series
Downloads 519
39.

The National Jazz Hall of Fame

Darden Case No. UVA-M-0282
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 444
40.

Cott Versus Coca-Cola: The Private Label Challenge

Darden Case No. UVA-M-0585
Number of pages: 28 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 337
41.

The Marketing Plan: An Overview

Darden Case No. UVA-M-0613
Number of pages: 4 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 322
42.

Pampers: The Disposable Diaper War (a)

Darden Case No. UVA-M-0643
Number of pages: 13 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 282
43.

Conceptual Models of How Advertising Works to Persuade Individuals

Darden Case No. UVA-M-0681
Number of pages: 6 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 280
44.

Portland Trail Blazers

Darden Case No. UVA-M-0773
Number of pages: 10 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business
Downloads 243
45.

Advertising on the Internet

Darden Case No. UVA-M-0602
Number of pages: 29 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 237
46.

Linking Products and Consumers: The Consumer Benefit Ladder Approach

Darden Case No. UVA-M-0750
Number of pages: 6 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business
Downloads 218
47.

Mcdonald'S: The Arch Deluxe Launch (Condensed)

Darden Case No. UVA-M-0575
Number of pages: 19 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 217
48.

Progressive Insurance: Not Your Standard Insurance Story

Darden Case No. UVA-M-0758
Number of pages: 10 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and City University of New York/College of Staten Island
Downloads 209
49.

Marketing Channels: Functions and Support

Darden Case No. UVA-M-0569
Number of pages: 9 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 181
50.

The Cycling Industry

Darden Case No. UVA-M-0744
Number of pages: 10 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 153