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SSRN eLibrary Search Results
Darden Case: Marketing (Topic)
44,228 Total downloads
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Marketing Strategies to Raise Global Economy and Reduce Poverty Through Tourism Development in the Third World Countries - A Case Study of Sindh Sadruddin, M.M. (2014). Marketing Strategies to Raise Global Economy and Reduce Poverty through Tourism Development in the Third World Countries- A Case Study of Sindh. International Conference on Marketing, Institute of Business Administration. Munir Moosa Sadruddin Sindh Madressatul Islam University Date Posted: April 15, 2017 Accepted Paper Series 
Sensory Aspects of Package DesignJournal of Retailing, Volume 93, Issue 1, Pages 43–54, March 2017, Aradhna Krishna, Luca Cian and Nilufer Aydinoglu University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University Date Posted: April 01, 2017 Last Revised: April 06, 2017 Accepted Paper Series 21 downloads
Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management ClassMarketing Education Review, 15 (2) 2006 Lewis Hershey and Steven Walker Eastern Michigan University - College of Business and Fayetteville State University - Marketing Department Date Posted: November 04, 2012 Accepted Paper Series 67 downloads 
Harley-Davidson: Building a Brand Through Consumer EngagementDarden Case No. UVA-M-0698 Paul Farris and Eric Gregg University of Virginia - Darden School of Business and iLoyalty Date Posted: April 07, 2010 Working Paper Series 381 downloads
Sunnyside FieldsDarden Case No. UVA-M-0781 Paul Farris and John Norton University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: April 07, 2010 Working Paper Series 67 downloads
Svedka Vodka (a)Darden Case No. UVA-M-0774 Paul Farris, Rajkumar Venkatesan and Ivy Zuckerman University of Virginia - Darden School of Business, University of Connecticut - Department of Marketing and affiliation not provided to SSRN Date Posted: April 07, 2010 Working Paper Series 102 downloads
Svedka Vodka (B)Darden Case No. UVA-M-0775 Paul Farris University of Virginia - Darden School of Business Date Posted: April 07, 2010 Working Paper Series 87 downloads
Cantro CorporationDarden Case No. UVA-M-0080 Derek Newton and Richard Brownlee University of Virginia - Darden School of Business and University of Virginia - Darden School of Business Date Posted: April 05, 2010 Working Paper Series 22 downloads
The Super BulbDarden Case No. UVA-M-0139 Christopher Gale affiliation not provided to SSRN Date Posted: April 05, 2010 Working Paper Series 22 downloads
Caduceus Health Care CorporationDarden Case No. UVA-M-0418 Derek Newton University of Virginia - Darden School of Business Date Posted: April 05, 2010 Working Paper Series 13 downloads
Dowbrands Ziploc: The Case for Going InternationalDarden Case No. UVA-M-0381 Christopher Gale affiliation not provided to SSRN Date Posted: April 05, 2010 Working Paper Series 75 downloads
Fiat and Chrysler: Gaining on Global Automakers?Darden Case No. UVA-M-0780 Robert E. Spekman and Jacki Fritz University of Virginia - Darden School of Business and University of Virginia - Darden School of Business Date Posted: April 05, 2010 Working Paper Series 240 downloads
IturfDarden Case No. UVA-M-0639 Paul Farris, Phillip E. Pfeifer and Richard Johnson University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: April 05, 2010 Working Paper Series 21 downloads
Note on Marketing Mix Models: Evaluating &Quot;Bang for the Buck&Quot;Darden Case No. UVA-M-0339 Christopher Gale, Paul Farris and James Olver affiliation not provided to SSRN, University of Virginia - Darden School of Business and College of William and Mary - Mason School of Business Date Posted: April 05, 2010 Working Paper Series 146 downloads
Ohio Art and the InternetDarden Case No. UVA-M-0621 Mark E. Parry and M. L. Martin University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business Date Posted: April 05, 2010 Working Paper Series 19 downloads
Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a) CondensedDarden Case No. UVA-M-0654 Mark E. Parry, Richard Johnson, Richard R. Johnson and Yoshinobu Sato University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences Date Posted: April 05, 2010 Working Paper Series 74 downloads
Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)Darden Case No. UVA-M-0655 Paul Farris and Richard Johnson University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: April 05, 2010 Working Paper Series 68 downloads
The Seven Questions of Marketing StrategyDarden Case No. UVA-M-0779 Paul Farris, Mark E. Parry, Neil Borden, Rajkumar Venkatesan and Kathryn Sharpe University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Connecticut - Department of Marketing and University of Virginia - Darden School of Business Date Posted: April 05, 2010 Working Paper Series 1036 downloads
Travelocity.Com (B)Darden Case No. UVA-M-0660 Paul Farris and Richard Johnson University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: April 05, 2010 Working Paper Series 39 downloads
Using Social Media in the B2b ContextDarden Case No. UVA-M-0778 Robert E. Spekman and Eliane Dotson University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: April 05, 2010 Working Paper Series 1324 downloads
Giant Food, Inc.Darden Case No. UVA-M-0174 Ralph Biggadike, Andrea Levin and Eleanor May affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 22 downloads
An Introduction to Business-to-Business ExchangeDarden Case No. UVA-M-0638 Paul Farris, Phillip E. Pfeifer and Richard R. Johnson University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business Date Posted: June 16, 2009 Working Paper Series 127 downloads
Evolution or Revolution in the Music Industry?Darden Case No. UVA-M-0684 Paul Farris, Ervin Shames, Eric Gregg and Sonia Almedia University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, iLoyalty and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 192 downloads
Fundamentals of PricingDarden Case No. UVA-M-0566 Mark E. Parry University of Missouri at Kansas City - Department of Organizational Leadership/Marketing Date Posted: June 16, 2009 Working Paper Series 29 downloads
Lifeminders.ComDarden Case No. UVA-M-0599 Marjorie Adams and Frank Lyman University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 33 downloads
Measuring Consumer Price SensitivityDarden Case No. UVA-M-0567 Mark E. Parry University of Missouri at Kansas City - Department of Organizational Leadership/Marketing Date Posted: June 16, 2009 Working Paper Series 120 downloads
The Value of NetworksDarden Case No. UVA-M-0645 Paul Farris, Phillip E. Pfeifer and Richard R. Johnson University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business Date Posted: June 16, 2009 Working Paper Series 88 downloads
Ukrop's Savings SpotDarden Case No. UVA-M-0753 Paul Farris and Rajkumar Venkatesan University of Virginia - Darden School of Business and University of Connecticut - Department of Marketing Date Posted: June 16, 2009 Working Paper Series 19 downloads
Zenith Bank: The Marketing of an Initial Public OfferingDarden Case No. UVA-M-0751 Gerry Yemen, James G. Clawson and Chinyelu Amangbo University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Pan-Atlantic University - Lagos Business School Date Posted: June 16, 2009 Working Paper Series 198 downloads
Casco Drug CompanyDarden Case No. UVA-M-0225 Derek Newton and D. Dunn University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 21 downloads
Enfield India, Ltd.Darden Case No. UVA-M-0328 Leslie Grayson and Labdhi Bhandari University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 66 downloads
Frito-Lay, IncDarden Case No. UVA-M-0276 Derek Newton and Ann Miller University of Virginia - Darden School of Business and University of Virginia - Darden School of Business Date Posted: June 16, 2009 Working Paper Series 55 downloads
Square D CompanyDarden Case No. UVA-M-0367 Mark E. Parry University of Missouri at Kansas City - Department of Organizational Leadership/Marketing Date Posted: June 16, 2009 Working Paper Series 19 downloads
Ukrop's Super Markets, Inc.Darden Case No. UVA-M-0268 John L. Colley, Patricia Bullock and Eleanor May University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 39 downloads
A Note on the Marketing Analytics Course at DardenDarden Case No. UVA-M-0767 Date Posted: June 16, 2009 Working Paper Series 436 downloads
Advertising Agency CompensationDarden Case No. UVA-M-0539 Ervin Shames and John Ferries University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 197 downloads
Advertising on the InternetDarden Case No. UVA-M-0602 Paul Farris and Jill McNabb University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 237 downloads
Alliance AndivDarden Case No. UVA-M-0352 Christopher Gale and Stephen Kelley affiliation not provided to SSRN and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 15 downloads
Black &Amp; Decker International: Globalization of the Architectural Hardware LineDarden Case No. UVA-M-0375 Christopher Gale affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 552 downloads
Catalina Marketing Corporation: Developing a Retailer Value PropositionDarden Case No. UVA-M-0764 Rajkumar Venkatesan and Ingmar Leliveld University of Connecticut - Department of Marketing and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 83 downloads
Changing Channels: Progressive Insurance Drive InsuranceDarden Case No. UVA-M-0756 Paul Farris, Phillip E. Pfeifer and Alan Zimmerman University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and City University of New York/College of Staten Island Date Posted: June 16, 2009 Working Paper Series 49 downloads
Charlottesville-Albemarle Legal Aid Society: Attorneys Focus GroupDarden Case No. UVA-M-0484 Mark E. Parry University of Missouri at Kansas City - Department of Organizational Leadership/Marketing Date Posted: June 16, 2009 Working Paper Series 19 downloads
Colonial Auto CenterDarden Case No. UVA-M-0565 Mark E. Parry University of Missouri at Kansas City - Department of Organizational Leadership/Marketing Date Posted: June 16, 2009 Working Paper Series 26 downloads
Communication ExpendituresDarden Case No. UVA-M-0591 Mark E. Parry University of Missouri at Kansas City - Department of Organizational Leadership/Marketing Date Posted: June 16, 2009 Working Paper Series 36 downloads
Compact Fluorescent Bulbs: 15 Years LaterDarden Case No. UVA-M-0766 Paul Farris, Robert E. Spekman and Marjorie Webb University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 54 downloads
Conceptual Models of How Advertising Works to Persuade IndividualsDarden Case No. UVA-M-0681 Paul Farris and Tania de la Pena Calderon University of Virginia - Darden School of Business and University of Virginia - Darden School of Business Date Posted: June 16, 2009 Working Paper Series 280 downloads
Cooper Pharmaceuticals, Inc. (B)Darden Case No. UVA-M-0420 Neil Borden and Armen Malikian University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 78 downloads
Cooper Pharmaceuticals, Inc. (C)Darden Case No. UVA-M-0426 Neil Borden and Armen Malikian University of Virginia - Darden School of Business and affiliation not provided to SSRN Date Posted: June 16, 2009 Working Paper Series 16 downloads
Cott Versus Coca-Cola: The Private Label ChallengeDarden Case No. UVA-M-0585 Mark E. Parry University of Missouri at Kansas City - Department of Organizational Leadership/Marketing Date Posted: June 16, 2009 Working Paper Series 336 downloads
Designing Channels of DistributionDarden Case No. UVA-M-0769 Paul Farris and Robert E. Spekman University of Virginia - Darden School of Business and University of Virginia - Darden School of Business Date Posted: June 16, 2009 Working Paper Series 576 downloads |
