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Darden Case: Marketing (Topic)

Darden Case
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Viewing: 1 - 50 of 226 papers

1.

Red Bull (a)

Darden Case No. UVA-M-0663
Number of pages: 12 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3,000
2.

Perspectives on Brand Equity

Darden Case No. UVA-M-0668
Number of pages: 17 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and iLoyalty
Downloads 1,880
3.

Positioning: The Essence of Marketing Strategy

Darden Case No. UVA-M-0754
Number of pages: 10 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,338
4.

Using Social Media in the B2b Context

Darden Case No. UVA-M-0778
Number of pages: 15 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,324
5.

The Tata Nano: The People's Car (a)

Darden Case No. UVA-M-0768
Number of pages: 9 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Connecticut - Department of Marketing
Downloads 1,309
6.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Connecticut - Department of Marketing and University of Virginia - Darden School of Business
Downloads 1,036
7.

Procter & Gamble: The Wal-Mart Partnership (a)

Darden Case No. UVA-M-0452
Number of pages: 23 Posted: 21 Oct 2008
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 1,027
8.

A Practical Guide to Conjoint Analysis

Darden Case No. UVA-M-0675
Number of pages: 8 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,023
9.

The Apple Iphone

Darden Case No. UVA-M-0765
Number of pages: 14 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 907
10.

Methods for Producing Perceptual Maps from Data

Darden Case No. UVA-M-0665
Number of pages: 12 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 774
11.

Customer Profitability

Darden Case No. UVA-M-0718
Number of pages: 15 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 719
12.

Fedex and Ups—The War Continues

Darden Case No. UVA-M-0689
Number of pages: 15 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 709
13.

At&T and Olivetti: Analysis of a Failed Strategic Alliance

Darden Case No. UVA-M-0430
Number of pages: 9 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 681
14.

Sales Force Management and Measurement

Darden Case No. UVA-M-0721
Number of pages: 13 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 676
15.

Absolut Vodka

Darden Case No. UVA-M-0366
Number of pages: 19 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 612
16.

Designing Channels of Distribution

Darden Case No. UVA-M-0769
Number of pages: 11 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 576
17.

Black &Amp; Decker International: Globalization of the Architectural Hardware Line

Darden Case No. UVA-M-0375
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
affiliation not provided to SSRN
Downloads 560
18.

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 537
19.

Netflix, Inc.: DVD Wars

Darden Case No. UVA-M-0763
Number of pages: 17 Posted: 16 Jun 2009
Working Paper Series
Drew University Dept. of Economics and University of Connecticut - Department of Marketing
Downloads 534
20.

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences

Multiple version iconThere are 2 versions of this paper

Downloads 525
21.

Snapple Beverage Corporation

Darden Case No. UVA-M-0434
Number of pages: 9 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 472
22.

Levi's at Wal-Mart?

Darden Case No. UVA-M-0711
Number of pages: 24 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 470
23.

Zs Associates: Sales Force Sizing

Darden Case No. UVA-M-0745
Number of pages: 6 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and Capital One Bank
Downloads 451
24.

The National Jazz Hall of Fame

Darden Case No. UVA-M-0282
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 444
25.

A Note on the Marketing Analytics Course at Darden

Darden Case No. UVA-M-0767
Number of pages: 16 Posted: 16 Jun 2009
Working Paper Series
Downloads 438
26.

Jeff Bezos and Amazon.Com

Darden Case No. UVA-M-0603
Number of pages: 17 Posted: 21 Oct 2008
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 406
27.

Mcdonald'S: The Hamburger Price Wars

Darden Case No. UVA-M-0687
Number of pages: 13 Posted: 21 Oct 2008
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 383
28.

Harley-Davidson: Building a Brand Through Consumer Engagement

Darden Case No. UVA-M-0698
Number of pages: 10 Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and iLoyalty
Downloads 381
29.

General Motors Onstar

Darden Case No. UVA-M-0659
Number of pages: 8 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 366
30.

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences

Multiple version iconThere are 2 versions of this paper

Downloads 361
31.

Benecol Spread and Media Planning

Darden Case No. UVA-M-0664
Number of pages: 23 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 360
32.

IBM and Apple Computer Alliance (C)

UVA-M-0511
Number of pages: 13 Posted: 21 Oct 2008
Case and Teaching Paper Series
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 349
33.

Cott Versus Coca-Cola: The Private Label Challenge

Darden Case No. UVA-M-0585
Number of pages: 28 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 336
34.

Bombardier (a): The Procurement Decision of Light Rail Cars for the Los Angeles Metro Transit Authority

Darden Case No. UVA-M-0470
Number of pages: 19 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 324
35.

The Marketing Plan: An Overview

Darden Case No. UVA-M-0613
Number of pages: 4 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 322
36.

Progressive Insurance

Darden Case No. UVA-M-0633
Number of pages: 12 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 315
37.

Philip Morris U.S.A. And Marlboro Friday (a)

Darden Case No. UVA-M-0468
Number of pages: 35 Posted: 21 Oct 2008
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 306
38.

Cluster Analysis for Segmentation

Darden Case No. UVA-M-0748
Number of pages: 8 Posted: 21 Oct 2008
Working Paper Series
University of Connecticut - Department of Marketing
Downloads 295
39.

Information-Based Credit Card Design

Darden Case No. UVA-M-0731
Number of pages: 6 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 282
40.

Application of the Means-End Framework: Triadic Sorting, Laddering, and Developing the Hierarchical Value Map

Darden Case No. UVA-M-0343
Number of pages: 15 Posted: 21 Oct 2008
Working Paper Series
The Connaught Group and University of Virginia - Darden School of Business
Downloads 281
41.

Green Ox

Darden Case No. UVA-M-0722
Number of pages: 11 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and University of Texas at Austin - Red McCombs School of Business
Downloads 281
42.

Conceptual Models of How Advertising Works to Persuade Individuals

Darden Case No. UVA-M-0681
Number of pages: 6 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 280
43.

Pampers: The Disposable Diaper War (a)

Darden Case No. UVA-M-0643
Number of pages: 13 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 280
44.

Perdue Farms, Incorporated

Darden Case No. UVA-M-0189
Number of pages: 19 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 263
45.

Pricing Metrics and Concepts

Darden Case No. UVA-M-0723
Number of pages: 24 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 250
46.

Collaborative E-Commerce: Shaping the Future of Partnerships in the Healthcare Industry

Darden Case No. UVA-M-0661
Number of pages: 18 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 241
47.

Portland Trail Blazers

Darden Case No. UVA-M-0773
Number of pages: 10 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business
Downloads 241
48.

Telezoo (a): Feast or Famine?

Darden Case No. UVA-M-0651
Number of pages: 15 Posted: 21 Oct 2008
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 241
49.

Fiat and Chrysler: Gaining on Global Automakers?

Darden Case No. UVA-M-0780
Number of pages: 20 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 240
50.

United Technologies Corporation: Supplier Development Initiative

Darden Case No. UVA-M-0646
Number of pages: 14 Posted: 21 Oct 2008
Case and Teaching Paper Series
University of Virginia - Darden School of Business and Independent
Downloads 240