SSRN logo
Advanced Search

SSRN eLibrary Search Results
Darden Case: Marketing (Topic)

Darden Case
44,554 Total downloads
Search Within

Viewing: 1 - 50 of 226 papers

1.

Red Bull (a)

Darden Case No. UVA-M-0663
Number of pages: 12 Posted: 21 Oct 2008
Working Paper Series
Paul Farris, Ervin Shames, Richard R. Johnson and Jordan Mitchell
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3,001
2.

Perspectives on Brand Equity

Darden Case No. UVA-M-0668
Number of pages: 17 Posted: 21 Oct 2008 Last Revised: 04 May 2018
Working Paper Series
Paul Farris, Ervin Shames and Eric Gregg
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and iLoyalty
Downloads 1,880
3.

Positioning: The Essence of Marketing Strategy

Darden Case No. UVA-M-0754
Number of pages: 10 Posted: 16 Jun 2009 Last Revised: 23 Mar 2018
Working Paper Series
Marian Chapman Moore and Richard Helstein
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,346
4.

Using Social Media in the B2b Context

Darden Case No. UVA-M-0778
Number of pages: 12 Posted: 05 Apr 2010 Last Revised: 04 May 2018
Working Paper Series
Robert E. Spekman and Eliane Dotson
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,324
5.

The Tata Nano: The People's Car (a)

Darden Case No. UVA-M-0768
Number of pages: 9 Posted: 16 Jun 2009
Working Paper Series
Paul Farris, Amy Lemley and Rajkumar Venkatesan
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Connecticut - Department of Marketing
Downloads 1,310
6.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 09 Apr 2018
Working Paper Series
Paul Farris, Mark E. Parry, Neil Borden, Rajkumar Venkatesan and Kathryn Sharpe
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Connecticut - Department of Marketing and University of Virginia - Darden School of Business
Downloads 1,036
7.

Powerball: Somebody's Gotta Win!

Darden Case No. UVA-QA-0857
Number of pages: 18 Posted: 21 Oct 2008 Last Revised: 25 May 2018
Working Paper Series
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 1,027
8.

A Practical Guide to Conjoint Analysis

Darden Case No. UVA-M-0675
Number of pages: 8 Posted: 21 Oct 2008
Working Paper Series
Ronald T. Wilcox
University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,024
9.

The Apple Iphone

Darden Case No. UVA-M-0765
Number of pages: 14 Posted: 16 Jun 2009
Working Paper Series
Paul Farris and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 907
10.

Methods for Producing Perceptual Maps from Data

Darden Case No. UVA-M-0665
Number of pages: 12 Posted: 21 Oct 2008
Working Paper Series
Ronald T. Wilcox
University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 775
11.

Customer Profitability

Darden Case No. UVA-M-0718
Number of pages: 15 Posted: 21 Oct 2008 Last Revised: 04 May 2018
Working Paper Series
Paul Farris, Phillip E. Pfeifer and Neil Bendle
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 720
12.

Fedex and Ups—The War Continues

Darden Case No. UVA-M-0689
Number of pages: 15 Posted: 21 Oct 2008
Working Paper Series
Robert E. Spekman and Jeanna Composit
University of Virginia - Darden School of Business and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Downloads 709
13.

At&T and Olivetti: Analysis of a Failed Strategic Alliance

Darden Case No. UVA-M-0430
Number of pages: 9 Posted: 21 Oct 2008
Working Paper Series
Robert E. Spekman and Meredith Bolon
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 681
14.

Sales Force Management and Measurement

Darden Case No. UVA-M-0721
Number of pages: 13 Posted: 21 Oct 2008
Working Paper Series
Paul Farris, Robert E. Spekman, Neil Bendle and Eric Larson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 676
15.

Absolut Vodka

Darden Case No. UVA-M-0366
Number of pages: 19 Posted: 21 Oct 2008
Working Paper Series
Paul Farris and elizabeth joan collins
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 612
16.

Designing Channels of Distribution

Darden Case No. UVA-M-0769
Number of pages: 11 Posted: 16 Jun 2009
Working Paper Series
Paul Farris and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 576
17.

Black &Amp; Decker International: Globalization of the Architectural Hardware Line

Darden Case No. UVA-M-0375
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
Christopher Gale
affiliation not provided to SSRN
Downloads 573
18.

Netflix, Inc.: DVD Wars

Darden Case No. UVA-M-0763
Number of pages: 17 Posted: 16 Jun 2009
Working Paper Series
Gian Domenico Sarolli and Rajkumar Venkatesan
Drew University Dept. of Economics and University of Connecticut - Department of Marketing
Downloads 572
19.

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Working Paper Series
Paul Farris, Ron Mentus, Marian Chapman Moore and Richard R. Johnson
University of Virginia - Darden School of Business, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 538
20.

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Working Paper Series
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences

Multiple version iconThere are 2 versions of this paper

Downloads 525
21.

A Note on the Marketing Analytics Course at Darden

Darden Case No. UVA-M-0767
Number of pages: 16 Posted: 16 Jun 2009
Working Paper Series
Downloads 484
22.

Snapple Beverage Corporation

Darden Case No. UVA-M-0434
Number of pages: 9 Posted: 21 Oct 2008
Working Paper Series
Paul Farris and Kristina Friberg
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 475
23.

Levi's at Wal-Mart?

Darden Case No. UVA-M-0711
Number of pages: 24 Posted: 21 Oct 2008
Working Paper Series
Paul Farris, Ervin Shames and Gordon Mitchell
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 470
24.

Zs Associates: Sales Force Sizing

Darden Case No. UVA-M-0745
Number of pages: 6 Posted: 21 Oct 2008
Working Paper Series
Robert E. Spekman and Arya Kalla
University of Virginia - Darden School of Business and Capital One Bank
Downloads 452
25.

The National Jazz Hall of Fame

Darden Case No. UVA-M-0282
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
Cornelis deKluyver, Jonathan Giuliano, John E. Milford and Bruce Cauther
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 444
26.

Jeff Bezos and Amazon.Com

Darden Case No. UVA-M-0603
Number of pages: 17 Posted: 21 Oct 2008
Working Paper Series
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 406
27.

Mcdonald'S: The Hamburger Price Wars

Darden Case No. UVA-M-0687
Number of pages: 13 Posted: 21 Oct 2008
Working Paper Series
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 383
28.

Harley-Davidson: Building a Brand Through Consumer Engagement

Darden Case No. UVA-M-0698
Number of pages: 10 Posted: 07 Apr 2010
Working Paper Series
Paul Farris and Eric Gregg
University of Virginia - Darden School of Business and iLoyalty
Downloads 381
29.

General Motors Onstar

Darden Case No. UVA-M-0659
Number of pages: 8 Posted: 21 Oct 2008
Working Paper Series
Paul Farris, Phillip E. Pfeifer, Richard R. Johnson and William McCormack
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 366
30.

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Working Paper Series
Paul Farris, Mark E. Parry, Richard R. Johnson, Lauren Killgallon and Yoshinobu Sato
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences

Multiple version iconThere are 2 versions of this paper

Downloads 361
31.

Benecol Spread and Media Planning

Darden Case No. UVA-M-0664
Number of pages: 23 Posted: 21 Oct 2008
Working Paper Series
Paul Farris, Robert L. Carraway and Ervin Shames
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 360
32.

IBM and Apple Computer Alliance (C)

UVA-M-0511
Number of pages: 13 Posted: 21 Oct 2008
Case and Teaching Paper Series
Robert E. Spekman, Lane Crowder and Katarina Paddack
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 349
33.

Cott Versus Coca-Cola: The Private Label Challenge

Darden Case No. UVA-M-0585
Number of pages: 28 Posted: 16 Jun 2009
Working Paper Series
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 336
34.

Bombardier (a): The Procurement Decision of Light Rail Cars for the Los Angeles Metro Transit Authority

Darden Case No. UVA-M-0470
Number of pages: 19 Posted: 21 Oct 2008
Working Paper Series
Robert E. Spekman and Lane Crowder
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 324
35.

The Marketing Plan: An Overview

Darden Case No. UVA-M-0613
Number of pages: 4 Posted: 16 Jun 2009
Working Paper Series
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 322
36.

Progressive Insurance

Darden Case No. UVA-M-0633
Number of pages: 12 Posted: 21 Oct 2008
Working Paper Series
Paul Farris and C. Wilson
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 315
37.

Philip Morris U.S.A. And Marlboro Friday (a)

Darden Case No. UVA-M-0468
Number of pages: 35 Posted: 21 Oct 2008
Working Paper Series
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 306
38.

Cluster Analysis for Segmentation

Darden Case No. UVA-M-0748
Number of pages: 7 Posted: 21 Oct 2008 Last Revised: 09 Apr 2018
Working Paper Series
Rajkumar Venkatesan
University of Connecticut - Department of Marketing
Downloads 295
39.

Green Ox

Darden Case No. UVA-M-0722
Number of pages: 11 Posted: 21 Oct 2008
Working Paper Series
Marian Chapman Moore and Geraldine R. Henderson
University of Virginia - Darden School of Business and University of Texas at Austin - Red McCombs School of Business
Downloads 282
40.

Information-Based Credit Card Design

Darden Case No. UVA-M-0731
Number of pages: 6 Posted: 21 Oct 2008
Working Paper Series
Phillip E. Pfeifer
University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 282
41.

Pampers: The Disposable Diaper War (a)

Darden Case No. UVA-M-0643
Number of pages: 13 Posted: 16 Jun 2009
Working Paper Series
Mark E. Parry and M. L. Martin
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 282
42.

Application of the Means-End Framework: Triadic Sorting, Laddering, and Developing the Hierarchical Value Map

Darden Case No. UVA-M-0343
Number of pages: 15 Posted: 21 Oct 2008
Working Paper Series
John A. Norton and Thomas Reynolds
The Connaught Group and University of Virginia - Darden School of Business
Downloads 281
43.

Conceptual Models of How Advertising Works to Persuade Individuals

Darden Case No. UVA-M-0681
Number of pages: 6 Posted: 16 Jun 2009
Working Paper Series
Paul Farris and Tania de la Pena Calderon
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 280
44.

Perdue Farms, Incorporated

Darden Case No. UVA-M-0189
Number of pages: 19 Posted: 21 Oct 2008
Working Paper Series
Lawrence Ring, Mark Johnson and Gary Shaw
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 263
45.

Pricing Metrics and Concepts

Darden Case No. UVA-M-0723
Number of pages: 24 Posted: 21 Oct 2008
Working Paper Series
Paul Farris, Phillip E. Pfeifer and Neil Bendle
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 250
46.

Fiat and Chrysler: Gaining on Global Automakers?

Darden Case No. UVA-M-0780
Number of pages: 20 Posted: 05 Apr 2010
Working Paper Series
Robert E. Spekman and Jacki Fritz
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 242
47.

Portland Trail Blazers

Darden Case No. UVA-M-0773
Number of pages: 10 Posted: 16 Jun 2009
Working Paper Series
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 242
48.

Collaborative E-Commerce: Shaping the Future of Partnerships in the Healthcare Industry

Darden Case No. UVA-M-0661
Number of pages: 18 Posted: 21 Oct 2008
Working Paper Series
Robert E. Spekman and Anwar Harahsheh
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 241
49.

Telezoo (a): Feast or Famine?

Darden Case No. UVA-M-0651
Number of pages: 15 Posted: 21 Oct 2008
Working Paper Series
Robert E. Spekman and Neil Campbell
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 241
50.

United Technologies Corporation: Supplier Development Initiative

Darden Case No. UVA-M-0646
Number of pages: 14 Posted: 21 Oct 2008
Case and Teaching Paper Series
Robert E. Spekman and Emily Jean Gibbons
University of Virginia - Darden School of Business and Independent
Downloads 240