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Darden Case: Marketing (Topic)

Darden Case
44,143 Total downloads

Viewing: 1 - 50 of 216 papers

1.

A Curious Case of Cryptokick

Number of pages: 7 Posted: 25 Aug 2020
Working Paper Series
Indian Institute of Technology (IIT), Kharagpur, Vinod Gupta School of Management and Indian Institute of Technology (IIT), Kharagpur - Vinod Gupta School of Management
Downloads 47
2.

Risk and Opportunity of Telemedicine in Healthcare Management

Number of pages: 20 Posted: 25 Jun 2020 Last Revised: 11 Sep 2020
Working Paper Series
Indian Institute of Technology (IIT), Kharagpur, Vinod Gupta School of Management and Indian Institute of Technology (IIT), Kharagpur - Vinod Gupta School of Management
Downloads 81
3.

Did Your CEO Accidentally Offer to Sell a $30 Million Harrier Jet?

Michael Conklin, Did Your CEO Accidentally Offer to Sell a $30 Million Harrier Jet?, 21 J. BUS. CASES & APPLICATIONS (2018).
Number of pages: 9 Posted: 19 Jun 2020
Accepted Paper Series
Angelo State University
Downloads 41
4.

Netflix, Inc.: DVD Wars

Darden Case No. UVA-M-0763
Number of pages: 17 Posted: 21 Feb 2020
Working Paper Series
Drew University Dept. of Economics and University of Virginia - Darden School of Business
Downloads 680
5.

The Mexican Fine Arts Center Museum

Darden Case No. UVA-M-0360
Number of pages: 21 Posted: 18 Feb 2020
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 30
6.

Marketing Strategies to Raise Global Economy and Reduce Poverty Through Tourism Development in the Third World Countries - A Case Study of Sindh

Sadruddin, M.M. (2014). Marketing Strategies to Raise Global Economy and Reduce Poverty through Tourism Development in the Third World Countries- A Case Study of Sindh. International Conference on Marketing, Institute of Business Administration.
Posted: 15 Apr 2017
Accepted Paper Series
Sindh Madressatul Islam University
7.

Sensory Aspects of Package Design

Journal of Retailing, Volume 93, Issue 1, Pages 43-54, March 2017
Number of pages: 12 Posted: 01 Apr 2017 Last Revised: 27 Dec 2017
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University
Downloads 160
8.

Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class

Marketing Education Review, 15 (2) 2006
Number of pages: 14 Posted: 04 Nov 2012
Accepted Paper Series
Eastern Michigan University - College of Business and Fayetteville State University - Marketing Department
Downloads 72
9.

Harley-Davidson: Building a Brand Through Consumer Engagement

Darden Case No. UVA-M-0698
Number of pages: 10 Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and iLoyalty
Downloads 383
10.

Svedka Vodka (B)

Darden Case No. UVA-M-0775
Number of pages: 13 Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business
Downloads 106
11.

Svedka Vodka (a)

Darden Case No. UVA-M-0774
Number of pages: 16 Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 103
12.

Sunnyside Fields

Darden Case No. UVA-M-0781
Number of pages: 4 Posted: 07 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 67
13.

The Super Bulb

Darden Case No. UVA-M-0139
Number of pages: 22 Posted: 05 Apr 2010
Working Paper Series
affiliation not provided to SSRN
Downloads 23
14.

Cantro Corporation

Darden Case No. UVA-M-0080
Number of pages: 8 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 22
15.

Using Social Media in the B2b Context

Darden Case No. UVA-M-0778
Number of pages: 12 Posted: 05 Apr 2010 Last Revised: 04 May 2018
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,326
16.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 09 Apr 2018
Working Paper Series
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,038
17.

Fiat and Chrysler: Gaining on Global Automakers?

Darden Case No. UVA-M-0780
Number of pages: 20 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 243
18.

Note on Marketing Mix Models: Evaluating &Quot;Bang for the Buck&Quot;

Darden Case No. UVA-M-0339
Number of pages: 10 Posted: 05 Apr 2010
Working Paper Series
affiliation not provided to SSRN, University of Virginia - Darden School of Business and College of William and Mary - Mason School of Business
Downloads 151
19.

Dowbrands Ziploc: The Case for Going International

Darden Case No. UVA-M-0381
Number of pages: 25 Posted: 05 Apr 2010
Working Paper Series
affiliation not provided to SSRN
Downloads 76
20.

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a)

Darden Case No. UVA-M-0654
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 25 May 2018
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 76
21.

Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)

Darden Case No. UVA-M-0655
Number of pages: 5 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 76
22.

Travelocity.Com (B)

Darden Case No. UVA-M-0660
Number of pages: 9 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 41
23.

Iturf

Darden Case No. UVA-M-0639
Number of pages: 13 Posted: 05 Apr 2010
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 25
24.

Ohio Art and the Internet

Darden Case No. UVA-M-0621
Number of pages: 18 Posted: 05 Apr 2010
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 19
25.

Giant Food, Inc.

Darden Case No. UVA-M-0174
Number of pages: 30 Posted: 16 Jun 2009
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 23
26.

Zenith Bank: The Marketing of an Initial Public Offering

Darden Case No. UVA-M-0751
Number of pages: 20 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Pan-Atlantic University - Lagos Business School
Downloads 198
27.

Evolution or Revolution in the Music Industry?

Darden Case No. UVA-M-0684
Number of pages: 9 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, iLoyalty and affiliation not provided to SSRN
Downloads 192
28.

An Introduction to Business-to-Business Exchange

Darden Case No. UVA-M-0638
Number of pages: 14 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 127
29.

Measuring Consumer Price Sensitivity

Darden Case No. UVA-M-0567
Number of pages: 11 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 120
30.

The Value of Networks

Darden Case No. UVA-M-0645
Number of pages: 3 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 88
31.

Lifeminders.Com

Darden Case No. UVA-M-0599
Number of pages: 11 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 33
32.

Fundamentals of Pricing

Darden Case No. UVA-M-0566
Number of pages: 8 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 30
33.

Ukrop's Savings Spot

Darden Case No. UVA-M-0753
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 19
34.

Enfield India, Ltd.

Darden Case No. UVA-M-0328
Number of pages: 31 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 85
35.

Frito-Lay, Inc

Darden Case No. UVA-M-0276
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 55
36.

Ukrop's Super Markets, Inc.

Darden Case No. UVA-M-0268
Number of pages: 21 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 43
37.

Square D Company

Darden Case No. UVA-M-0367
Number of pages: 19 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 19
38.

Positioning: The Essence of Marketing Strategy

Darden Case No. UVA-M-0754
Number of pages: 10 Posted: 16 Jun 2009 Last Revised: 23 Mar 2018
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,355
39.

The Tata Nano: The People's Car (a)

Darden Case No. UVA-M-0768
Number of pages: 9 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,310
40.

The Apple Iphone

Darden Case No. UVA-M-0765
Number of pages: 14 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 908
41.

Designing Channels of Distribution

Darden Case No. UVA-M-0769
Number of pages: 11 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 596
42.

A Note on the Marketing Analytics Course at Darden

Darden Case No. UVA-M-0767
Number of pages: 16 Posted: 16 Jun 2009
Working Paper Series
Downloads 592
43.

The National Jazz Hall of Fame

Darden Case No. UVA-M-0282
Number of pages: 15 Posted: 16 Jun 2009
Working Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 445
44.

Cott Versus Coca-Cola: The Private Label Challenge

Darden Case No. UVA-M-0585
Number of pages: 28 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 337
45.

The Marketing Plan: An Overview

Darden Case No. UVA-M-0613
Number of pages: 4 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 322
46.

Pampers: The Disposable Diaper War (a)

Darden Case No. UVA-M-0643
Number of pages: 13 Posted: 16 Jun 2009
Working Paper Series
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 283
47.

Conceptual Models of How Advertising Works to Persuade Individuals

Darden Case No. UVA-M-0681
Number of pages: 6 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 280
48.

Portland Trail Blazers

Darden Case No. UVA-M-0773
Number of pages: 10 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business
Downloads 245
49.

Advertising on the Internet

Darden Case No. UVA-M-0602
Number of pages: 29 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 237
50.

Linking Products and Consumers: The Consumer Benefit Ladder Approach

Darden Case No. UVA-M-0750
Number of pages: 6 Posted: 16 Jun 2009
Working Paper Series
University of Virginia - Darden School of Business
Downloads 221