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UConn: Marketing (Topic)

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University of Connecticut School of Business Research Paper Series

1,092 Total downloads

Viewing: 1 - 9 of 9 papers

1.

Redefining Corporate Social Responsibility in an Era of Globalization and Regulatory Hardening

American Business Law Journal, Forthcoming, University of Connecticut School of Business Research Paper No. 17-10
Number of pages: 38 Posted: 17 Oct 2017
Working Paper Series
University of Connecticut - School of Business - Dept. of Business Law and Oregon State University, College of Business
Downloads 174
2.

Cultural Dynamics and Marketing Strategies for Emerging Markets: Characterization of Group Subcultures and Consumption Preferences

AMS Review, Vol. 5(3), p. 142-158, 2015
Number of pages: 19 Posted: 19 Dec 2016
Accepted Paper Series
UConn
Downloads 26
3.

Developing and Marketing New Products in the Multicultural Global Environment: Recognizing and Managing Risks

Journal of Management and Training Industries, Vol. 2(1), pp. 1-26, April 2015
Number of pages: 26 Posted: 23 Aug 2016
Accepted Paper Series
UConn
Downloads 56
4.

More than Fit: Brand Extension Authenticity

Journal of Marketing Research, pp. 967-983 (December 2012)
Number of pages: 17 Posted: 04 Feb 2014
Accepted Paper Series
University of Connecticut - Department of Marketing, Michigan State University and University of Connecticut - Department of Marketing
Downloads 190
5.

More than Fit: Brand Extension Authenticity (Web Appendix)

Journal of Marketing Research, Forthcoming
Number of pages: 16 Posted: 04 Feb 2014
Accepted Paper Series
University of Connecticut - Department of Marketing, Michigan State University and University of Connecticut - Department of Marketing
Downloads 182
6.

Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency

Journal of Consumer Psychology 22 (2012) 224-236, Mays Business School Research Paper No. 2012-64
Number of pages: 15 Posted: 16 May 2012
Accepted Paper Series
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Downloads 232
7.

Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences

Journal of Consumer Psychology (2014), 24 (1), 87-95
Number of pages: 32 Posted: 25 Apr 2012 Last Revised: 21 Mar 2014
Accepted Paper Series
State University of New York at Albany, Boston University and University of Connecticut - Department of Marketing
Downloads 232
8.

Branding in a Global Marketplace: The Mediating Effects of Quality and Self-Identity Brand Signals

International Journal of Research in Marketing, Forthcoming
Posted: 22 May 2011
Accepted Paper Series
Rutgers, The State University of New Jersey - Rutgers University, Camden, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
9.

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Harvard Business School Marketing Research Paper No. 07-043
Posted: 07 Feb 2007 Last Revised: 19 Jun 2014
Working Paper Series
Harvard Business School, University of Virginia - Darden Graduate School of Business, Harvard Business School - Marketing Unit and University of Connecticut - Department of Marketing