Search Results
UConn: Marketing (Topic)

University of Connecticut School of Business Logo

University of Connecticut School of Business Research Paper Series

994 Total downloads

Viewing: 1 - 9 of 9 papers

1.

Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences

Journal of Consumer Psychology (2014), 24 (1), 87-95
Number of pages: 32 Posted: 25 Apr 2012 Last Revised: 21 Mar 2014
Accepted Paper Series
State University of New York at Albany, Boston University and University of Connecticut - Department of Marketing
Downloads 227
2.

Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency

Journal of Consumer Psychology 22 (2012) 224-236, Mays Business School Research Paper No. 2012-64
Number of pages: 15 Posted: 16 May 2012
Accepted Paper Series
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Downloads 227
3.

More than Fit: Brand Extension Authenticity (Web Appendix)

Journal of Marketing Research, Forthcoming
Number of pages: 16 Posted: 04 Feb 2014
Accepted Paper Series
University of Connecticut - Department of Marketing, Michigan State University and University of Connecticut - Department of Marketing
Downloads 175
4.

More than Fit: Brand Extension Authenticity

Journal of Marketing Research, pp. 967-983 (December 2012)
Number of pages: 17 Posted: 04 Feb 2014
Accepted Paper Series
University of Connecticut - Department of Marketing, Michigan State University and University of Connecticut - Department of Marketing
Downloads 169
5.

Redefining Corporate Social Responsibility in an Era of Globalization and Regulatory Hardening

American Business Law Journal, Forthcoming, University of Connecticut School of Business Research Paper No. 17-10
Number of pages: 38 Posted: 17 Oct 2017
Working Paper Series
University of Connecticut - School of Business - Dept. of Business Law and Oregon State University, College of Business
Downloads 131
6.

Developing and Marketing New Products in the Multicultural Global Environment: Recognizing and Managing Risks

Journal of Management and Training Industries, Vol. 2(1), pp. 1-26, April 2015
Number of pages: 26 Posted: 23 Aug 2016
Accepted Paper Series
UConn
Downloads 45
7.

Cultural Dynamics and Marketing Strategies for Emerging Markets: Characterization of Group Subcultures and Consumption Preferences

AMS Review, Vol. 5(3), p. 142-158, 2015
Number of pages: 19 Posted: 19 Dec 2016
Accepted Paper Series
UConn
Downloads 20
8.

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Harvard Business School Marketing Research Paper No. 07-043
Posted: 07 Feb 2007 Last Revised: 19 Jun 2014
Working Paper Series
Harvard Business School, University of Virginia - Darden Graduate School of Business, Harvard Business School - Marketing Unit and University of Connecticut - Department of Marketing
9.

Branding in a Global Marketplace: The Mediating Effects of Quality and Self-Identity Brand Signals

International Journal of Research in Marketing, Forthcoming
Posted: 22 May 2011
Accepted Paper Series
Rutgers, The State University of New Jersey - Rutgers University, Camden, University of Connecticut - Department of Marketing and affiliation not provided to SSRN