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University of Cincinnati School of Business
1,082 Total downloads

Viewing: 1 - 24 of 24 papers

1.

The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Vol. 31, pp. 643-651, 2004
Number of pages: 9 Posted: 14 Jan 2005
Accepted Paper Series
Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 308
2.

Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Journal of Consumer Psychology 25, 4 (2015) 652-665
Number of pages: 14 Posted: 22 Sep 2015 Last Revised: 19 Feb 2016
Working Paper Series
Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew Schneider and Deidre Popovich
Vanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Rawls College of Business, Texas Tech University
Downloads 193
3.

Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Simon School of Business Working Paper No. MS 01-02
Number of pages: 40 Posted: 09 Apr 2002
Working Paper Series
David M. Sanbonmatsu, Frank R. Kardes, Edward A. Ho, David C. Houghton and Steven S. Posavac
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, University of Utah - Prometric Testing Center, Northwest Nazarene University - Business and Economics and Vanderbilt University - Marketing

Multiple version iconThere are 3 versions of this paper

Downloads 191
4.

A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem

Number of pages: 38 Posted: 25 Jun 2007
Working Paper Series
Xinfang (Jocelyn) Wang, Jeffrey Camm and David J. Curry
University of Cincinnati - Department of Quantitative Analysis and Operations Management, Independent and University of Cincinnati - Department of Marketing
Downloads 166
5.

The Median Split: Robust, Refined, and Revived

Journal of Consumer Psychology 25, 4 (2015) 690-704
Number of pages: 15 Posted: 23 Sep 2015 Last Revised: 19 Feb 2016
Working Paper Series
Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew Schneider and Deidre Popovich
Vanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Rawls College of Business, Texas Tech University
Downloads 118
6.

How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness

Journal of Business Ethics, Forthcoming
Number of pages: 17 Posted: 04 Jan 2016 Last Revised: 28 Feb 2018
Accepted Paper Series
Aparna Sundar and James J. Kellaris
University of Oregon - Department of Marketing and University of Cincinnati - Department of Marketing
Downloads 73
7.

The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption

Sundar, Aparna, and Frank R. Kardes. (2015). "The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption," Psychology & Marketing, 32 (5), 512–521. ,
Number of pages: 10 Posted: 04 Jan 2016
Accepted Paper Series
Aparna Sundar and Frank R. Kardes
University of Oregon - Department of Marketing and University of Cincinnati - Department of Marketing
Downloads 33
8.

A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice

JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 15, No. 2, pp. 159-169, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Maria L. Cronley, Steven S. Posavac, Tracy Meyer, Frank R. Kardes and James J. Kellaris
Miami University of Ohio - Richard T. Farmer School of Business Administration, Vanderbilt University - Marketing, affiliation not provided to SSRN, University of Cincinnati - Department of Marketing and University of Cincinnati - Department of Marketing
9.

Consumer Inference

HANDBOOK OF CONSUMER PSYCHOLOGY, Chapter 6, Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes, eds., CRC Press, 2008
Posted: 18 Aug 2011
Accepted Paper Series
Frank R. Kardes, Steven S. Posavac, Maria L. Cronley and Paul Herr
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and affiliation not provided to SSRN
10.

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Journal of consumer psychology, Vol. 14, No. 3, pp. 230-256, 2004
Posted: 18 Aug 2011
Accepted Paper Series
Frank R. Kardes, Steven S. Posavac and Maria L. Cronley
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Miami University of Ohio - Richard T. Farmer School of Business Administration
11.

Consumer Psychology

ENCYCLOPEDIA OF HUMAN BEHAVIOR, V. S. Ramachandran, ed., Elsevier, 2011
Posted: 05 Aug 2011 Last Revised: 20 Nov 2012
Accepted Paper Series
Steve Hoeffler, Frank R. Kardes and Steven S. Posavac
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing
12.

Contextual Influences on Judgment Based on Limited Information

Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997,
Posted: 17 Aug 2011
Accepted Paper Series
David M. Sanbonmatsu, Frank R. Kardes, Steven S. Posavac and David C. Houghton
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics
13.

Debiasing Omission Neglect

Journal of Business Research, Vol. 59, pp. 786-792, 2006
Posted: 18 Aug 2011
Accepted Paper Series
Frank R. Kardes, Steven S. Posavac, David H. Silvera, Maria L. Cronley, David M. Sanbonmatsu, Paul Herr and Murali Chandrashekaran
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, affiliation not provided to SSRN, Miami University of Ohio - Richard T. Farmer School of Business Administration, University of Utah - Department of Psychology, affiliation not provided to SSRN and affiliation not provided to SSRN
14.

Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote

Organizational Behavior and Human Decision Processes, Vol. 113, pp. 102-111, 2010
Posted: 17 Aug 2011
Accepted Paper Series
Steven S. Posavac and Frank R. Kardes
Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing
15.

How Naïve Theories Drive Opposing Inferences from the Same Information

Journal of Consumer Research, Vol. 39, No. 6, 2013, Vanderbilt Owen Graduate School of Management Research Paper No. 2350488
Posted: 07 Nov 2013
Accepted Paper Series
Hélène Deval, Susan Mantel, Frank R. Kardes and Steven S. Posavac
Dalhousie University, Ball State University - Miller College of Business, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing
16.

If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect

Intern. J. of Research in Marketing, 30 (2013) 197–198,
Posted: 04 Jan 2016
Working Paper Series
Scott A. Wright, José da Costa Hernandez, Aparna Sundar, John Bowman Dinsmore and Frank R. Kardes
Providence College, Centro Universitário da FEI, University of Oregon - Department of Marketing, University of Cincinnati and University of Cincinnati - Department of Marketing
17.

Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Steven S. Posavac, Gavan J. Fitzsimons, Frank R. Kardes and David M. Sanbonmatsu
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology
18.

Overestimating the Importance of the Given Information in Multi-attribute Consumer Judgment

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 289-300, 2003
Posted: 17 Aug 2011
Accepted Paper Series
David M. Sanbonmatsu, Frank R. Kardes, David C. Houghton, Edward A. Ho and Steven S. Posavac
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Northwest Nazarene University - Business and Economics, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

Multiple version iconThere are 3 versions of this paper

19.

The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Inc., Vol. 31, December 2004
Posted: 17 Aug 2011
Accepted Paper Series
Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

Multiple version iconThere are 2 versions of this paper

20.

The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising

Sundar, Aparna, Frank R. Kardes and Scott A. Wright. (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising, Vol. 44, No. 4, 375–387, 2015,
Posted: 04 Jan 2016
Accepted Paper Series
Aparna Sundar, Frank R. Kardes and Scott A. Wright
University of Oregon - Department of Marketing, University of Cincinnati - Department of Marketing and Providence College
21.

The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations

Basic and Applied Social Psychology, 34: pp. 499-507, 2012 Copyright Taylor & Francis Group, LLC, (ISSN: 0197-3533, print=1532-4834, online DOI: 10.1080/01973533.2012.728408), Vanderbilt Owen Graduate School of Management Research Paper No. 2313235
Posted: 21 Aug 2013 Last Revised: 04 Oct 2013
Accepted Paper Series
David M. Sanbonmatsu, Dominika Mazur, Bruce Pfeiffer, Frank R. Kardes and Steven S. Posavac
University of Utah - Department of Psychology, University of Utah, University of New Hampshire, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing
22.

The Role of Conversational Norms and Sensitivity to Omissions in Judgment Basel On Limited Evidence

Advances in Conswner Research, Vol. 25, 1998
Posted: 17 Aug 2011
Accepted Paper Series
David C. Houghton, Frank R. Kardes, David M. Sanbonmatsu, Edward A. Ho and Steven S. Posavac
Northwest Nazarene University - Business and Economics, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing
23.

The Role of Selective Information Processing in Price-Quality Inference

JOURNAL OF CONSUMER RESEARCH, Inc., Vol. 31, September 2004
Posted: 18 Aug 2011
Accepted Paper Series
Frank R. Kardes, James J. Kellaris, Maria L. Cronley and Steven S. Posavac
University of Cincinnati - Department of Marketing, University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing
24.

Using Implementation Intentions to Increase New Product Consumption: A Field Experiment

APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Frank R. Kardes, Paul Herr, Jacques Nantel, Lawrence Erlbaum Associates, Inc., Chapter 10, pp. 219-233, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Frank R. Kardes, Maria L. Cronley and Steven S. Posavac
University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing