Viewing: 1 - 24 of 24 papers
1.
The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising
Sundar, Aparna, Frank R. Kardes and Scott A. Wright. (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising, Vol. 44, No. 4, 375–387, 2015,
Posted: 04 Jan 2016
Accepted Paper Series
University of Oregon - Department of Marketing, University of Cincinnati - Department of Marketing and Providence College
2.
If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect
Intern. J. of Research in Marketing, 30 (2013) 197–198,
Posted: 04 Jan 2016
Working Paper Series
Providence College, Centro Universitário da FEI, University of Oregon - Department of Marketing, University of Cincinnati and University of Cincinnati - Department of Marketing
3.
The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption
Sundar, Aparna, and Frank R. Kardes. (2015). "The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption," Psychology & Marketing, 32 (5), 512–521. ,
Number of pages: 10
Posted: 04 Jan 2016
Accepted Paper Series
University of Oregon - Department of Marketing and University of Cincinnati - Department of Marketing
Downloads
33
4.
How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness
Journal of Business Ethics, Forthcoming
Number of pages: 17
Posted: 04 Jan 2016
Last Revised: 28 Feb 2018
Accepted Paper Series
University of Oregon - Department of Marketing and University of Cincinnati - Department of Marketing
Downloads
76
5.
The Median Split: Robust, Refined, and Revived
Journal of Consumer Psychology 25, 4 (2015) 690-704
Number of pages: 15
Posted: 23 Sep 2015
Last Revised: 19 Feb 2016
Working Paper Series
Vanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Rawls College of Business, Texas Tech University
Downloads
119
6.
Toward a More Nuanced Understanding of the Statistical Properties of a Median Split
Journal of Consumer Psychology 25, 4 (2015) 652-665
Number of pages: 14
Posted: 22 Sep 2015
Last Revised: 19 Feb 2016
Working Paper Series
Vanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Rawls College of Business, Texas Tech University
Downloads
193
7.
How Naïve Theories Drive Opposing Inferences from the Same Information
Journal of Consumer Research, Vol. 39, No. 6, 2013, Vanderbilt Owen Graduate School of Management Research Paper No. 2350488
Posted: 07 Nov 2013
Accepted Paper Series
Dalhousie University, Ball State University - Miller College of Business, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing
8.
The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations
Basic and Applied Social Psychology, 34: pp. 499-507, 2012 Copyright Taylor & Francis Group, LLC, (ISSN: 0197-3533, print=1532-4834, online DOI: 10.1080/01973533.2012.728408), Vanderbilt Owen Graduate School of Management Research Paper No. 2313235
Posted: 21 Aug 2013
Last Revised: 04 Oct 2013
Accepted Paper Series
University of Utah - Department of Psychology, University of Utah, University of New Hampshire, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing
9.
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts
Journal of consumer psychology, Vol. 14, No. 3, pp. 230-256, 2004
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Miami University of Ohio - Richard T. Farmer School of Business Administration
10.
The Role of Selective Information Processing in Price-Quality Inference
JOURNAL OF CONSUMER RESEARCH, Inc., Vol. 31, September 2004
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing
11.
Using Implementation Intentions to Increase New Product Consumption: A Field Experiment
APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Frank R. Kardes, Paul Herr, Jacques Nantel, Lawrence Erlbaum Associates, Inc., Chapter 10, pp. 219-233, 2005
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing
12.
A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice
JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 15, No. 2, pp. 159-169, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Miami University of Ohio - Richard T. Farmer School of Business Administration, Vanderbilt University - Marketing, affiliation not provided to SSRN, University of Cincinnati - Department of Marketing and University of Cincinnati - Department of Marketing
13.
Implications of Selective Processing for Marketing Managers
APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005
Posted: 18 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology
14.
Debiasing Omission Neglect
Journal of Business Research, Vol. 59, pp. 786-792, 2006
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, affiliation not provided to SSRN, Miami University of Ohio - Richard T. Farmer School of Business Administration, University of Utah - Department of Psychology, affiliation not provided to SSRN and affiliation not provided to SSRN
15.
Consumer Inference
HANDBOOK OF CONSUMER PSYCHOLOGY, Chapter 6, Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes, eds., CRC Press, 2008
Posted: 18 Aug 2011
Accepted Paper Series
University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and affiliation not provided to SSRN
16.
Contextual Influences on Judgment Based on Limited Information
Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997,
Posted: 17 Aug 2011
Accepted Paper Series
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics
17.
The Role of Conversational Norms and Sensitivity to Omissions in Judgment Basel On Limited Evidence
Advances in Conswner Research, Vol. 25, 1998
Posted: 17 Aug 2011
Accepted Paper Series
Northwest Nazarene University - Business and Economics, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing
18.
Overestimating the Importance of the Given Information in Multi-attribute Consumer Judgment
Journal of Consumer Psychology, Vol. 13, No. 3, pp. 289-300, 2003
Posted: 17 Aug 2011
Accepted Paper Series
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Northwest Nazarene University - Business and Economics, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing
There are 3 versions of this paper
Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment
Simon School of Business Working Paper No. MS 01-02
Number of pages: 40
Posted: 09 Apr 2002
Downloads
192
Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment
Journal of Consumer Psychology, Forthcoming
Posted: 18 Jun 2003
Overestimating the Importance of the Given Information in Multi-attribute Consumer Judgment
Journal of Consumer Psychology, Vol. 13, No. 3, pp. 289-300, 2003
Posted: 17 Aug 2011
19.
The Brand Positivity Effect: When Evaluation Confers Preference
Journal of Consumer Research, Inc., Vol. 31, December 2004
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business
There are 2 versions of this paper
The Brand Positivity Effect: When Evaluation Confers Preference
Journal of Consumer Research, Vol. 31, pp. 643-651, 2004
Number of pages: 9
Posted: 14 Jan 2005
Downloads
308
The Brand Positivity Effect: When Evaluation Confers Preference
Journal of Consumer Research, Inc., Vol. 31, December 2004
Posted: 17 Aug 2011
20.
Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote
Organizational Behavior and Human Decision Processes, Vol. 113, pp. 102-111, 2010
Posted: 17 Aug 2011
Accepted Paper Series
Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing
21.
Consumer Psychology
ENCYCLOPEDIA OF HUMAN BEHAVIOR, V. S. Ramachandran, ed., Elsevier, 2011
Posted: 05 Aug 2011
Last Revised: 20 Nov 2012
Accepted Paper Series
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing
22.
A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem
Number of pages: 38
Posted: 25 Jun 2007
Working Paper Series
University of Cincinnati - Department of Quantitative Analysis and Operations Management, Independent and University of Cincinnati - Department of Marketing
Downloads
167
23.
The Brand Positivity Effect: When Evaluation Confers Preference
Journal of Consumer Research, Vol. 31, pp. 643-651, 2004
Number of pages: 9
Posted: 14 Jan 2005
Accepted Paper Series
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business
There are 2 versions of this paper
The Brand Positivity Effect: When Evaluation Confers Preference
Journal of Consumer Research, Vol. 31, pp. 643-651, 2004
Number of pages: 9
Posted: 14 Jan 2005
Downloads
308
The Brand Positivity Effect: When Evaluation Confers Preference
Journal of Consumer Research, Inc., Vol. 31, December 2004
Posted: 17 Aug 2011
Downloads
308
24.
Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment
Simon School of Business Working Paper No. MS 01-02
Number of pages: 40
Posted: 09 Apr 2002
Working Paper Series
University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, University of Utah - Prometric Testing Center, Northwest Nazarene University - Business and Economics and Vanderbilt University - Marketing
There are 3 versions of this paper
Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment
Simon School of Business Working Paper No. MS 01-02
Number of pages: 40
Posted: 09 Apr 2002
Downloads
192
Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment
Journal of Consumer Psychology, Forthcoming
Posted: 18 Jun 2003
Overestimating the Importance of the Given Information in Multi-attribute Consumer Judgment
Journal of Consumer Psychology, Vol. 13, No. 3, pp. 289-300, 2003
Posted: 17 Aug 2011
Downloads
192
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