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Marketing Negative Results eJournal

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Viewing: 1 - 5 of 5 papers

1.

Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry

Forthcoming, Management Science (2019)
Number of pages: 58 Posted: 16 Jan 2019
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Marketing Area Group
Downloads 427
2.

Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Number of pages: 55 Posted: 05 Mar 2018
Working Paper Series
INSEAD, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario, Richard Ivey School of Business
Downloads 50
3.

Investigating the Relationship between Personality Traits and General Health with Addiction to Purchase (Obsessive Purchase)

Marketing and Branding Research 4 (2017) 265-279
Number of pages: 15 Posted: 04 Apr 2019
Accepted Paper Series
Islamic Azad University (IAU), Science and Research Branch, Islamic Azad University (IAU) - Department of Accounting and Islamic Azad University (IAU), Tabriz Branch
Downloads 5
5.
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