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SMU Cox: Marketing (Topic)

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SMU Cox School of Business

9,079 Total downloads

Viewing: 1 - 33 of 33 papers

1.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Working Paper Series
Deakin University, Southern Methodist University (SMU) - Marketing Department and Monash University
Downloads 22
2.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Working Paper Series
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Washington University in St. Louis - John M. Olin Business School
Downloads 39
3.

Competition Among Retail Formats

SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30 Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 50
4.

Web Appendix for Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-16
Number of pages: 14 Posted: 22 Feb 2018
Working Paper Series
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 3
5.

Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-15
Number of pages: 40 Posted: 22 Feb 2018
Working Paper Series
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 12
6.

Visual Finance: The Pervasive Effects of Red on Investor Behavior

Swedish House of Finance Research Paper No. 17-16, SMU Cox School of Business Research Paper No. 18-4, University of Miami Business School Research Paper No. 2992812
Number of pages: 59 Posted: 27 Jun 2017 Last Revised: 14 Mar 2019
Working Paper Series
University of Miami, University of Miami - Department of Finance and Southern Methodist University (SMU) - Marketing Department
Downloads 609
7.

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

SMU Cox School of Business Research Paper No. 18-3
Number of pages: 42 Posted: 27 Apr 2017 Last Revised: 27 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC

Multiple version iconThere are 2 versions of this paper

Downloads 99
8.

The Role of Salience in Choice under Risk: An Experimental Investigation

Number of pages: 60 Posted: 12 May 2016 Last Revised: 16 Nov 2018
Working Paper Series
University of Southern California - Marshall School of Business and Southern Methodist University (SMU) - Marketing Department
Downloads 448
9.

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Number of pages: 57 Posted: 30 Dec 2015 Last Revised: 17 Mar 2016
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology and California Institute of Technology - Division of Biology
Downloads 299
10.

Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects

Indian School of Business Research Paper Series
Number of pages: 51 Posted: 10 Feb 2015
Working Paper Series
Indian School of Business (ISB), Hyderabad and Southern Methodist University (SMU) - Marketing Department
Downloads 46
11.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118,
Number of pages: 18 Posted: 21 Jan 2015
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, Southern Methodist University (SMU) - Marketing Department, Columbia Business School - Marketing and University of Illinois at Urbana-Champaign - College of Business
Downloads 83
12.

Choosing an n-Pack of Substitutable Products

Number of pages: 48 Posted: 06 Aug 2014 Last Revised: 19 Oct 2016
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, affiliation not provided to SSRN and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 68
13.

Category Positioning and Store Choice: The Role of Destination Categories

Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Posted: 13 Nov 2013
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, Southern Methodist University (SMU) - Marketing Department and Southern Methodist University (SMU) - Marketing Department
14.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
15.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 17 Jun 2015
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, McDonough School of Business, Georgetown University and Harvard University - Harvard College
Downloads 226
16.

Statistically Based Weight Pruning in Feed-Forward Neural Networks

Number of pages: 41 Posted: 10 Mar 2012
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 69
17.

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012
Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 672
18.

Consumers Can Make Decisions in as Little as a Third of a Second

Judgment and Decision Making, Vol. 6, No. 6, pp. 520-530, 2011
Number of pages: 11 Posted: 05 Feb 2012
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 222
19.

Generalized Direct Sampling for Hierarchical Bayesian Models

McCombs Research Paper Series No. IROM-02-11, MIT Sloan Research Paper No. 4925-11
Number of pages: 30 Posted: 10 Aug 2011 Last Revised: 26 Sep 2012
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and University of Texas at Austin - McCombs School of Business
Downloads 115
20.

The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Judgment and Decision Making, vol. 5, no. 6, October 2010, pp. 437-449
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 03 Apr 2016
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology, California Institute of Technology, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 669
21.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
Downloads 888
22.

New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates

Marshall School of Business Working Paper No. MKT 3-11
Number of pages: 48 Posted: 20 Jun 2011 Last Revised: 06 Nov 2014
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business, Department of Marketing and Southern Methodist University (SMU) - Marketing Department
Downloads 123
23.

When Does International Marketing Standardization Matter to Firm Performance?

Journal of International Marketing, Vol. 17, No. 4, pp. 24-46, 2009
Posted: 07 Mar 2011 Last Revised: 28 Nov 2012
Accepted Paper Series
University of Arizona, University of Southern California and Southern Methodist University (SMU) - Marketing Department
24.

Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition

International Journal of Research in Marketing, Vol. 27, No. 2, pp. 188-197, 2010
Posted: 04 Mar 2011 Last Revised: 28 Nov 2012
Accepted Paper Series
University of Southern California, University of Arizona and Southern Methodist University (SMU) - Marketing Department
25.

Customer Relationship Management and Firm Performance: The Mediating Role of Business Strategy

Journal of the Academy of Marketing Science, Vol. 38, No. 3, pp. 326-346, 2010
Posted: 03 Mar 2011 Last Revised: 28 Nov 2012
Accepted Paper Series
University of Southern California, University of Arizona and Southern Methodist University (SMU) - Marketing Department
26.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and McDonough School of Business, Georgetown University
Downloads 224
27.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department and Deakin University
Downloads 149
28.

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

SMU Cox School of Business Research Paper No. 07-005
Number of pages: 57 Posted: 03 Sep 2007
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, University of Chicago and University of California, Los Angeles (UCLA)
Downloads 205
29.

A Hierarchical Bayesian Approach to Predicting Retail Customers' Share-of-Wallet Loyalty

SMU Cox School of Business Research Paper No. 07-003
Number of pages: 36 Posted: 12 Apr 2007
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and Northwestern University - Integrated Marketing Communications Program
Downloads 278
30.

A General Approximation to the Distribution of Count Data with Applications to Inventory Modeling

SMU Cox School of Business Research Paper No. 07-002
Number of pages: 38 Posted: 12 Apr 2007 Last Revised: 05 Jul 2008
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 130
31.

The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context

Strategic Management Journal, Forthcoming, Marshall School of Business Working Paper No. MKT 04-06
Posted: 04 Aug 2006
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business and Georgia Institute of Technology

Multiple version iconThere are 2 versions of this paper

32.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations, Information and Decisions Department
Downloads 201
33.

What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?

Review of Marketing Science WP No. 318
Number of pages: 40 Posted: 07 May 2002
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 3,130