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SMU Cox: Marketing (Topic)

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SMU Cox School of Business

9,824 Total downloads

Viewing: 1 - 34 of 34 papers

1.

Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times

SMU Cox School of Business Research Paper No. 19-16
Number of pages: 63 Posted: 26 Sep 2019
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 15
2.

Leveraging Loyalty Programs Using Competitor Based Targeting

Wharton Customer Analytics Research Paper, SMU Cox School of Business Research Paper No. 19-10
Number of pages: 65 Posted: 22 Apr 2019 Last Revised: 05 Dec 2020
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 91
3.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Working Paper Series
Deakin University, Southern Methodist University (SMU) - Marketing Department and Monash University
Downloads 54
4.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Working Paper Series
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 78
5.

Competition Among Retail Formats

SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30 Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 104
6.

Web Appendix for Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-16
Number of pages: 14 Posted: 22 Feb 2018
Working Paper Series
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 5
7.

Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-15
Number of pages: 40 Posted: 22 Feb 2018
Working Paper Series
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 20
8.

Visual Finance: The Pervasive Effects of Red on Investor Behavior

Swedish House of Finance Research Paper No. 17-16, SMU Cox School of Business Research Paper No. 18-4, University of Miami Business School Research Paper No. 2992812
Number of pages: 65 Posted: 27 Jun 2017 Last Revised: 27 Apr 2020
Working Paper Series
University of Kansas, University of Miami - Department of Finance and Southern Methodist University (SMU) - Marketing Department
Downloads 831
9.

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

SMU Cox School of Business Research Paper No. 18-3
Number of pages: 42 Posted: 27 Apr 2017 Last Revised: 27 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC

Multiple version iconThere are 2 versions of this paper

Downloads 184
10.

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Number of pages: 57 Posted: 30 Dec 2015 Last Revised: 17 Mar 2016
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology and California Institute of Technology - Division of Biology
Downloads 384
11.

Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects

Indian School of Business Research Paper Series
Number of pages: 51 Posted: 10 Feb 2015
Working Paper Series
Indian School of Business (ISB), Hyderabad and Southern Methodist University (SMU) - Marketing Department
Downloads 49
12.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118
Number of pages: 18 Posted: 21 Jan 2015
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, Independent, Columbia Business School - Marketing and University of Illinois at Urbana-Champaign - College of Business
Downloads 111
13.

Choosing an n-Pack of Substitutable Products

Number of pages: 48 Posted: 06 Aug 2014 Last Revised: 19 Oct 2016
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, affiliation not provided to SSRN and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 74
14.

Category Positioning and Store Choice: The Role of Destination Categories

Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Posted: 13 Nov 2013
Accepted Paper Series
Independent, Southern Methodist University (SMU) - Marketing Department and Southern Methodist University (SMU) - Marketing Department
15.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
16.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 17 Jun 2015
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, McDonough School of Business, Georgetown University and Harvard University - Harvard College
Downloads 242
17.

Statistically Based Weight Pruning in Feed-Forward Neural Networks

Number of pages: 41 Posted: 10 Mar 2012
Working Paper Series
Independent
Downloads 71
18.

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012
Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 745
19.

Consumers Can Make Decisions in as Little as a Third of a Second

Judgment and Decision Making, Vol. 6, No. 6, pp. 520-530, 2011
Number of pages: 11 Posted: 05 Feb 2012
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 265
20.

Generalized Direct Sampling for Hierarchical Bayesian Models

McCombs Research Paper Series No. IROM-02-11, MIT Sloan Research Paper No. 4925-11
Number of pages: 30 Posted: 10 Aug 2011 Last Revised: 26 Sep 2012
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and University of Texas at Austin - McCombs School of Business
Downloads 118
21.

The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Judgment and Decision Making, vol. 5, no. 6, October 2010, pp. 437-449
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 03 Apr 2016
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology, California Institute of Technology, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 777
22.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
Downloads 911
23.

New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates

Marshall School of Business Working Paper No. MKT 3-11
Number of pages: 48 Posted: 20 Jun 2011 Last Revised: 06 Nov 2014
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business, Department of Marketing and Independent
Downloads 135
24.

When Does International Marketing Standardization Matter to Firm Performance?

Journal of International Marketing, Vol. 17, No. 4, pp. 24-46, 2009
Posted: 07 Mar 2011 Last Revised: 28 Nov 2012
Accepted Paper Series
University of Arizona, University of Southern California and Southern Methodist University (SMU) - Marketing Department
25.

Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition

International Journal of Research in Marketing, Vol. 27, No. 2, pp. 188-197, 2010
Posted: 04 Mar 2011 Last Revised: 28 Nov 2012
Accepted Paper Series
University of Southern California, University of Arizona and Southern Methodist University (SMU) - Marketing Department
26.

Customer Relationship Management and Firm Performance: The Mediating Role of Business Strategy

Journal of the Academy of Marketing Science, Vol. 38, No. 3, pp. 326-346, 2010
Posted: 03 Mar 2011 Last Revised: 28 Nov 2012
Accepted Paper Series
University of Southern California, University of Arizona and Southern Methodist University (SMU) - Marketing Department
27.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and McDonough School of Business, Georgetown University
Downloads 235
28.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department and Deakin University
Downloads 152
29.

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

SMU Cox School of Business Research Paper No. 07-005
Number of pages: 57 Posted: 03 Sep 2007
Working Paper Series
Independent, University of Chicago and University of California, Los Angeles (UCLA)
Downloads 212
30.

A Hierarchical Bayesian Approach to Predicting Retail Customers' Share-of-Wallet Loyalty

SMU Cox School of Business Research Paper No. 07-003
Number of pages: 36 Posted: 12 Apr 2007
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and Northwestern University - Integrated Marketing Communications Program
Downloads 290
31.

A General Approximation to the Distribution of Count Data with Applications to Inventory Modeling

SMU Cox School of Business Research Paper No. 07-002
Number of pages: 38 Posted: 12 Apr 2007 Last Revised: 05 Jul 2008
Working Paper Series
Southern Methodist University (SMU) - Marketing Department, Independent and Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 132
32.

The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context

Strategic Management Journal, Forthcoming, Marshall School of Business Working Paper No. MKT 04-06
Posted: 04 Aug 2006
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business and Georgia Institute of Technology

Multiple version iconThere are 2 versions of this paper

33.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
Accepted Paper Series
Southern Methodist University (SMU) - Marketing Department, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Wharton Risk Management and Decision Processes Center
Downloads 208
34.

What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?

Review of Marketing Science WP No. 318
Number of pages: 40 Posted: 07 May 2002
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 3,331