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Viewing: 1 - 50 of 84 papers

1.

Can User Generated Content Predict Restaurant Survival: Deep Learning of Yelp Photos and Reviews

Number of pages: 46 Posted: 31 Jan 2018 Last Revised: 28 Mar 2018
Working Paper Series
University of Southern California and University of Southern California
Downloads 303
2.

How Blockchain Will Change Marketing As We Know It

Number of pages: 6 Posted: 12 Oct 2018
Working Paper Series
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Downloads 267
3.

Factors Influencing Smartphone Purchase Behavior Among Young Adults in Nigeria

International Journal of Recent Scientific Research, Vol. 7, Issue, 9, pp. 13248-13254, September, 2016
Number of pages: 7 Posted: 16 Feb 2018
Accepted Paper Series
Nnamdi Azikiwe University and Nnamdi Azikiwe University
Downloads 259
4.

Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness

Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly, Forthcoming
Number of pages: 30 Posted: 14 Jun 2018
Accepted Paper Series
University of Miami, University of North Carolina (UNC) at Chapel Hill, University of North Carolina (UNC) at Chapel Hill and University of North Carolina at Chapel Hill
Downloads 129
5.

The Pareto Rule in Marketing Revisited

Number of pages: 22 Posted: 02 Nov 2018
Working Paper Series
Emory University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 128
6.

Film Induced Tourism Model - Qualitative Research Study

Asian Journal of Research in Marketing, Asian Research Consortium, Vol. 7, No. 2, April 2018, pp. 28-39.
Number of pages: 12 Posted: 13 Jul 2018
Accepted Paper Series
Alliance University - School of Business
Downloads 127
7.

Tourism Beyond Humans – Robots, Pets and Teddy Bears

Paper to be presented at the International Scientific Conference “Tourism and Innovations”, 14-15th September 2018, College of Tourism – Varna, Varna, Bulgaria,
Number of pages: 13 Posted: 07 Aug 2018
Accepted Paper Series
Varna University of Management (VUM)
Downloads 79
8.

Trademarks, Certification Marks and Technical Standards

Cambridge Handbook of Technical Standardization Law, Vol. 2: Administrative Law, Trade, Privacy, Tort, Copyright and Trademark (Jorge L. Contreras, ed., Cambridge Univ. Press 2019, Forthcoming), University of Utah College of Law Research Paper No. 268
Number of pages: 33 Posted: 08 Jul 2018 Last Revised: 03 Dec 2018
Accepted Paper Series
University of Utah - S.J. Quinney College of Law
Downloads 76
9.

Factors Leading to Customer Satisfaction in Dairy Industry: A Study in Indian Perspective

International Journal on Customer Relations, Volume 6, Issue 1, March 2018
Number of pages: 10 Posted: 13 Feb 2018
Accepted Paper Series
Banaras Hindu University (BHU) - Faculty of Management Studies and Banaras Hindu University (BHU) - Faculty of Management Studies
Downloads 73
10.

Marketing Research in the 21st Century: Opportunities and Challenges

Brazilian Journal of Marketing - BJMkt, Revista Brasileira de Marketing – ReMark, Special Issue v.17n.5. October 2018,
Number of pages: 34 Posted: 28 Oct 2018
Accepted Paper Series
Kennesaw State University, East Tennessee State University and East Tennessee State University
Downloads 73
11.

Measuring Competition for Attention in Social Media: NWSL Players on Twitter

Number of pages: 40 Posted: 24 Jul 2018
Working Paper Series
Purdue University - Krannert School of Management and Bocconi University
Downloads 69
12.

Nudgital: Critique of Behavioral Political Economy

Proceedings of the 9th International RAIS Conference on Social Sciences and Humanities, pp. 87-117
Number of pages: 31 Posted: 16 May 2018 Last Revised: 05 Feb 2019
Working Paper Series
Harvard University

Multiple version iconThere are 2 versions of this paper

Downloads 68
13.

Marketing Research: Current State and Next Steps

Brazilian Journal of Marketing - BJMkt Revista Brasileira de Marketing – ReMark Special Issue v.17n.5. October 2018 , Georgia Tech Scheller College of Business Research Paper No. 18-41,
Number of pages: 19 Posted: 28 Oct 2018
Accepted Paper Series
Georgia Institute of Technology - Scheller College of Business
Downloads 60
14.

Asymmetric Relations and the Friendship Paradox

Columbia Business School Research Paper No. 18-73
Number of pages: 20 Posted: 02 Oct 2018
Working Paper Series
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 52
15.

Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Number of pages: 55 Posted: 05 Mar 2018
Working Paper Series
INSEAD, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario, Richard Ivey School of Business
Downloads 49
16.

Visual Merchandising: An Integrative Review

Indian Journal of Applied Research, Vol 7, Issue 4, April 2017
Number of pages: 4 Posted: 21 Jun 2018
Accepted Paper Series
NIFT Bhopal, AISECT University - Dept. of Management and AISECT University
Downloads 43
17.

The Effects of Digital Textbooks on Students' Academic Performance, Learning Skills, and Digital Addiction

Number of pages: 37 Posted: 06 Jan 2019
Working Paper Series
University of Washington - Michael G. Foster School of Business, Korea Development Institute (KDI) - KDI School of Public Policy and Management and Jeonju National University of Education
Downloads 40
18.

The Value of Relational Contracts in Outsourcing: Evidence from the 2008 Shock to the US Airline Industry

Number of pages: 67 Posted: 27 Feb 2018
Working Paper Series
Queen's University (Canada) - Smith School of Business, University of Oklahoma and CUNEF
Downloads 38
19.

Translating Customer Knowledge Management Into Perceived Customer Communication Value and Purchase Intention: A Study on Indian Ecommerce Firms

Number of pages: 15 Posted: 22 May 2018
Working Paper Series
NMIMS University, NMIMS University and Symbiosis Centre for Management Studies, Noida (Symbiosis International University, Pune)
Downloads 35
20.

Effect of Facebook in Influencing Student Intentions to Enroll Foreign Degree Programme in Malaysia

(April 2017). International Journal of Education, Learning and Training, 2(1), 43-56. DOI: 10.24924/ijelt/2017.04/v2.iss1/42.57
Number of pages: 16 Posted: 02 Mar 2018
Accepted Paper Series
Anglia Ruskin University, Lord Ashcroft International Business School, Students, Financial Training & Management Services (FTMS) College and Financial Training & Management Services (FTMS) College
Downloads 30
21.

The Illusion of Multitasking and Its Positive Effect on Performance

Forthcoming, Psychological Science
Number of pages: 85 Posted: 15 Nov 2018
Accepted Paper Series
University of Michigan at Ann Arbor - Marketing, University of Pennsylvania - The Wharton School and Yale
Downloads 27
22.

Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) Through Customer Value

J. Mgt. Mkt. Review 2 (4) 36 – 42 (2017),
Number of pages: 7 Posted: 05 Mar 2018
Accepted Paper Series
Universitas Yapis Papua - Department of Management
Downloads 25
23.

Exploring Nostalgic Advertising Effects on Social Media: A Case of UK Retail Bank Brand.

Presented at the 13th Global Brand Conference, 2nd - 4th May 2018, Northumbria University, Newcastle, UK
Number of pages: 5 Posted: 22 May 2018
Working Paper Series
University of Greenwich - Business School
Downloads 24
24.

Repurchase Intention: The Effect of Service Quality, System Quality, Information Quality, and Customer Satisfaction as Mediating Role: A PLS Approach of M-Commerce Ride Hailing Service in Vietnam

Marketing and Branding Research 5 (2018) 78-91
Number of pages: 14 Posted: 28 Mar 2019
Accepted Paper Series
Vietnam National University - Ho Chi Minh City (VNU-HCM) and affiliation not provided to SSRN
Downloads 24
25.

Do New Neighbors Pay More for Groceries?

Number of pages: 22 Posted: 04 Aug 2018
Working Paper Series
University of Rochester
Downloads 21
26.
Downloads 18
27.

Inseparability Between Apparel Functionality and Patterned Design: Enculturation Determinant Logic in Business

Number of pages: 25 Posted: 09 Feb 2019
Working Paper Series
Texas Woman's University, Texas Woman's University and Shanghai Jiao Tong University (SJTU) - College of Electronic Information and Electrical Engineering
Downloads 18
28.

Marketing Research Challenges and Opportunities

Iacobucci, D. (2018). Marketing Research Challenges and Opportunities. Brazilian Journal of Marketing, 17(5).639-646. DOI: 10.5585/bjm.v17i5.4171, Vanderbilt Owen Graduate School of Management Research Paper
Number of pages: 8 Posted: 28 Oct 2018
Accepted Paper Series
Vanderbilt University - Marketing
Downloads 18
29.

Television Advertisements and Children’s Behavior: Parents’ Experiences Base Study in the Post-War Context

ACADEMICIA: Vol. 5, Issue 5, May 2015
Number of pages: 20 Posted: 19 Jul 2018
Accepted Paper Series
University of Jaffna and University of Jaffna
Downloads 17
30.

Qualitative Interpretive Mobile Ethnography

Muskat, B., Muskat, M., & Zehrer, A. (2018). Qualitative interpretive mobile ethnography. Anatolia: An International Journal of Tourism and Hospitality Research, 29(1): 98–107. DOI: 10.1080/13032917.2017.1396482,
Number of pages: 17 Posted: 29 Nov 2017 Last Revised: 24 May 2018
Accepted Paper Series
Deakin Business School, Melbourne Institute of Technology - School of Business and Management Center Innsbruck (MCI)
Downloads 15
31.

The Determinants of Customer Satisfaction Among Purchasing Industry in Malaysia

Number of pages: 15 Posted: 30 Mar 2018
Working Paper Series
Universiti Teknologi MARA (UiTM) - Faculty of Business and Management
Downloads 15
32.
Downloads 14
33.

Marketing for Business Education in India: Perspectives, Issues and Challenges

Global Journal of Commerce & Management Perspective, Vol. 6(6):47-55 (November-December, 2017)
Number of pages: 9 Posted: 30 Jan 2018
Accepted Paper Series
Aligarh Muslim University (AMU), Faculty of Management Studies and Research, Students and Department of Business Administration, Aligarh Muslim University, Aligarh
Downloads 13
34.

Measuring Credit Risk Management and Its Impact on Bank Performance in Iran

Marketing and Branding Research 5(2018) 168-183
Number of pages: 16 Posted: 28 Mar 2019
Accepted Paper Series
Monetary and Banking Research Institute (MBRI)
Downloads 13
35.

Future Development of Customer Analytics in Marketing

2016 ENTRENOVA Conference Proceedings
Number of pages: 8 Posted: 20 Nov 2018
Working Paper Series
EOS Matrix d.o.o.
Downloads 12
36.

Interplay of Tourist Bubble and Film Tourism: Case of Saint-Petersburg

Number of pages: 4 Posted: 10 Sep 2018
Working Paper Series
National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 12
37.

Rural Marketing: Opportunities & Challenges for Marketers in Rural India

Number of pages: 10 Posted: 01 Dec 2017 Last Revised: 05 Aug 2018
Working Paper Series
Indira School of Business Studies (ISBS)
Downloads 11
38.

Digital Marketing Planning with the Brand Dashboard Approach

Marketing and Branding Research 4 (2017) 192-205
Number of pages: 14 Posted: 20 Mar 2019
Accepted Paper Series
Sakarya University and Sakarya University - Sakarya Business School
Downloads 9
39.

Formulating the Supply Chain Strategy of Automotive Industry in Iran Using Balanced Scorecard, System Dynamics, and Game Theory

Marketing and Branding Research 4 (2017) 135-147
Number of pages: 13 Posted: 19 Apr 2019
Accepted Paper Series
Islamic Azad University (IAU) - Department of Industrial Engineering, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 9
40.

The Relationship between Ethical Sale Behaviors with Loyalty Among Firm in Malaysia

Number of pages: 10 Posted: 03 Feb 2018
Working Paper Series
Universiti Teknologi MARA (UiTM) - Faculty of Business and Management
Downloads 9
41.

Tuzak Pazarlamanın Hukuka Uygunluğu Meselesi ve Londra 2012 Olimpiyatları Uygulaması (Legality of Ambush Marketing and London 2012 Olympics Practice)

Legal Fikri ve Sınai Haklar Dergisi (2013) Vol. 9 Issue: 35,
Number of pages: 27 Posted: 05 Dec 2018
Accepted Paper Series
ELIG Gürkaynak Attorneys-at-Law, ELIG Gürkaynak Attorneys-At-Law and Gönen Law Firm
Downloads 9
42.

Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Model

Marketing and Branding Research 5(2018) 140-150
Number of pages: 11 Posted: 28 Mar 2019
Accepted Paper Series
Ba?kent University
Downloads 8
43.

Factors Affecting Customer Loyalty Towards Yes Company in Malaysia

International Journal Of Advanced Research in Engineering & Management (IJAREM), VOl. 2, Issue 1, 2016
Number of pages: 7 Posted: 15 Mar 2018 Last Revised: 21 Jul 2018
Working Paper Series
Cihan University and University of Mosul - Management Information System Department
Downloads 8
44.

Is Market Orientation a Driver for 'Radical Innovation'? An Insight from the Pharmaceutical Industry

Number of pages: 222 Posted: 13 Mar 2019 Last Revised: 28 Mar 2019
Working Paper Series
Lebanese American University
Downloads 8
45.

Measuring the Effect of Perceived Logistics Service Quality on Brand Factors in the E-Commerce Context

Marketing and Branding Research 4 (2017) 112-128
Number of pages: 17 Posted: 19 Mar 2019
Accepted Paper Series
Dokuz Eylul University - Department of Maritime Business Administration and Dokuz Eylul University - Department of Maritime Business Administration
Downloads 8
46.

Social Media Marketing on Organisational Efficiency of Deposit Money Banks in Nigeria

Number of pages: 32 Posted: 13 Feb 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University - Department of Marketing
Downloads 8
47.

Designing the Distribution Network in a Cassava Supply Chain in Thailand

Marketing and Branding Research 4 (2017) 206-216
Number of pages: 11 Posted: 19 Mar 2019
Accepted Paper Series
University of the Thai Chamber of Commerce and University of the Thai Chamber of Commerce
Downloads 7
48.

Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset

Marketing and Branding Research 5 (2018) 122-139
Number of pages: 18 Posted: 28 Mar 2019
Accepted Paper Series
Islamic Azad University (IAU) - Yazd Branch and affiliation not provided to SSRN
Downloads 7
49.
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50.

Marketing as an Entrance Barrier into the Fashion Market

Number of pages: 5 Posted: 31 Jul 2018
Working Paper Series
Universidade do Porto - Faculdade de Economia (FEP)
Downloads 6