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Baruch: Marketing (Topic)

Baruch College Zicklin School of Business

Baruch College Zicklin School of Business

10,400 Total downloads

Viewing: 1 - 26 of 26 papers

1.

Using Corporate Social Responsibility to Win the War for Talent

MIT Sloan Management Review, Winter 2008, Vol. 49 No. 2
Number of pages: 10 Posted: 01 Oct 2013
Accepted Paper Series
European School of Management and Technology (ESMT), City University of New York - Department of Marketing and International Business and Boston University
Downloads 4,375
2.

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Journal of Marketing Research, Vol. XXXVIII (May 2001), 225-243
Number of pages: 19 Posted: 01 Oct 2013
Accepted Paper Series
City University of New York - Department of Marketing and International Business and European School of Management and Technology (ESMT)
Downloads 970
3.

Corporate Social Responsibility: A Corporate Marketing Perspective

Number of pages: 21 Posted: 01 Oct 2013
Working Paper Series
European School of Management and Technology (ESMT), Zicklin School of Business, Baruch College - The City University of New York and City University of New York - Department of Marketing and International Business
Downloads 818
4.

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

ESMT Working Paper No. 10-006
Number of pages: 48 Posted: 14 Oct 2010 Last Revised: 28 Nov 2014
Accepted Paper Series
Simmons College, European School of Management and Technology (ESMT) and City University of New York - Department of Marketing and International Business
Downloads 623
5.

Does Anti-Drug Advertising Work?

Yale SOM Working Paper No. MK-01
Number of pages: 54 Posted: 11 Nov 2003
Working Paper Series
City University of New York - Department of Marketing and International Business, New York University (NYU) - Department of Marketing, London Business School and Yale School of Management
Downloads 623
6.

Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Journal of Retailing, Vol. 65, 1989
Number of pages: 25 Posted: 21 Jan 2015
Accepted Paper Series
City University of New York - Department of Marketing and International Business, University of Texas at Dallas and University of Michigan, Stephen M. Ross School of Business
Downloads 564
7.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York - Department of Marketing and International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and JSOM, University of Texas at Dallas
Downloads 533
8.

The Impact of the Internet on Information Search for Automobiles

Review of Marketing Science WP No. 2001629
Number of pages: 46 Posted: 07 May 2002
Working Paper Series
Baruch College - CUNY, University of Texas at Dallas and State University of New York at Buffalo - School of Management
Downloads 493
9.

Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning

International Journal of Research in Marketing 24 (2007) 224–241,
Number of pages: 18 Posted: 02 Oct 2013
Accepted Paper Series
Simmons College, European School of Management and Technology (ESMT) and City University of New York - Department of Marketing and International Business
Downloads 379
10.

National Minority Business Owners Surveys: Data Overview

2007 Kauffman Symposium on Entrepreneurship and Innovation Data
Number of pages: 2 Posted: 18 Oct 2007 Last Revised: 19 Nov 2007
Working Paper Series
CUNY Baruch College, Baruch College - CUNY and City University of New York - Department of Management
Downloads 207
11.

Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

Journal of Business Ethics, Vol. 85, 2009
Number of pages: 16 Posted: 01 Oct 2013
Accepted Paper Series
European School of Management and Technology (ESMT), Boston University and City University of New York - Department of Marketing and International Business
Downloads 136
12.

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

Journal of the Academy of Marketing Science, Volume 34, No. 2, pages 158-166 (2006)
Number of pages: 10 Posted: 01 Oct 2013
Accepted Paper Series
City University of New York - Department of Marketing and International Business, European School of Management and Technology (ESMT) and Boston University
Downloads 108
13.

Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

ESMT Working Paper No. 13-07
Number of pages: 52 Posted: 05 Sep 2013 Last Revised: 06 Sep 2013
Working Paper Series
Simmons College, European School of Management and Technology (ESMT) and City University of New York - Department of Marketing and International Business
Downloads 95
14.

Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining

Journal of Economic Theory, Vol. 104, No. 1, 2002
Number of pages: 32 Posted: 08 Jan 2009
Accepted Paper Series
Columbia Business School - Marketing, California Institute of Technology - Division of the Humanities and Social Sciences, City University of New York - Department of Marketing and International Business and affiliation not provided to SSRN
Downloads 80
15.

Endowment Effects for Products with Negative vs. Positive Attributes

Number of pages: 26 Posted: 09 Oct 2010 Last Revised: 11 Oct 2010
Working Paper Series
Wageningen UR - Economics of Consumers and Households, Yale School of Management - International Center for Finance, DG Graphic Design and Baruch College
Downloads 80
16.

The Emergence of Consumer Introspection Theory (CIT): Introduction to a JBR Special Issue

Journal of Business Research, Forthcoming
Number of pages: 8 Posted: 15 Jul 2011
Accepted Paper Series
Baruch College
Downloads 58
17.

Moderating Effect of Affect on Decision Making in Small and Medium Sized Enterprises

Number of pages: 21 Posted: 13 Oct 2010 Last Revised: 16 Oct 2010
Working Paper Series
University of Missouri at Columbia, Appalachian State University - John A. Walker College of Business and Baruch College
Downloads 45
18.

Allocating Spend on Digital Video Advertising: Longitudinal Analysis Across Two Industries

Journal of Advertising Research, Forthcoming, Baruch College Zicklin School of Business Research Paper No. 2018-02-06
Number of pages: 26 Posted: 21 Feb 2018 Last Revised: 27 Feb 2018
Accepted Paper Series
University of Miami - Department of Industrial Engineering, City University of New York - Department of Marketing and International Business and ACNielsen
Downloads 41
19.

Where Have Foreign Banks in Nigeria Gone? The Impact of Local Competitors on MNEs Strategic Choices and Outcomes

Number of pages: 25 Posted: 18 Jul 2017
Working Paper Series
City University of New York - Department of Marketing and International Business and Pan-Atlantic University - Lagos Business School
Downloads 40
20.

When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

Journal of Consumer Research, Vol. 31, 2004
Number of pages: 11 Posted: 20 Oct 2011
Accepted Paper Series
University of Pennsylvania - The Wharton School, Duke University - Fuqua School of Business and City University of New York - Department of Marketing and International Business
Downloads 35
21.

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Number of pages: 5 Posted: 01 Oct 2013
Working Paper Series
European School of Management and Technology (ESMT), Simmons College and City University of New York - Department of Marketing and International Business
Downloads 31
22.

Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors

Social Influence, Vol. 1, No. 2, pp. 117-127, 2006
Number of pages: 13 Posted: 20 Oct 2011
Accepted Paper Series
University of Pennsylvania - The Wharton School, City University of New York - Department of Marketing and International Business and Duke University - Fuqua School of Business
Downloads 26
23.

Mere-Possession Effects without Possession in Consumer Choice

Journal of Consumer Research, 1997, Vol. 24, p. 105-177
Number of pages: 14 Posted: 28 Jul 2013
Accepted Paper Series
City University of New York - Department of Marketing and International Business and Columbia Business School - Marketing
Downloads 22
24.

Shape- and Trait-Congruency: Using Appearance-Based Cues As a Basis for Product Recommendations

Journal of Consumer Psychology (Forthcoming), Baruch College Zicklin School of Business Research Paper No. 2018-08-03, University of Alberta School of Business Research Paper No. 2018-708
Number of pages: 28 Posted: 15 Aug 2018 Last Revised: 03 Oct 2018
Accepted Paper Series
Villanova University, City University of New York - Department of Marketing and International Business, St. John’s University, Hofstra University, City University of New York - Department of Marketing and International Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 11
25.

Political Capital as a Spatially-Bounded Asset Location-specificity, Mobility and Firms’ International Strategies

Baruch College Zicklin School of Business Research Paper No. 2018-10-01
Number of pages: 26 Posted: 28 Oct 2018 Last Revised: 28 Nov 2018
Working Paper Series
City University of New York - Department of Marketing and International Business, Florida Atlantic University - Department of Management and Saint Petersburg State University - Graduate School of Management
Downloads 7
26.

Immigrant and US-Born Mexican-Owned Businesses: Motivations and Management

Journal of Developmental Entrepreneurship, Vol. 14, No. 3, pp. 273-295, 2009
Posted: 25 Apr 2010 Last Revised: 27 Mar 2011
Accepted Paper Series
affiliation not provided to SSRN, Pace University, CUNY Baruch College, Baruch College - CUNY and Department of Family Social Science, University of Minnesota