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Harvard Business School: Marketing Unit Working Paper Series

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Viewing: 1 - 50 of 147 papers

1.

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

Harvard Business School Marketing Unit Working Paper No. 19-030, Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 19-030
Number of pages: 49 Posted: 19 Oct 2018
Working Paper Series
Operations Department, Kellogg School of Management, Northwestern University, Harvard University - Technology & Operations Management Unit, Harvard Business School and Northwestern University - Kellogg School of Management
Downloads 50
2.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper
Number of pages: 16 Posted: 22 May 2017
Working Paper Series
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Downloads 202
3.

Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy

Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080
Number of pages: 77 Posted: 28 Apr 2017 Last Revised: 30 Aug 2017
Working Paper Series
Harvard University, Harvard Business School, Students, Harvard Business School and Harvard Business School - Marketing Unit
Downloads 3,916
4.

Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

Harvard Business School Marketing Unit Working Paper No. 15-091
Number of pages: 44 Posted: 28 May 2015
Working Paper Series
University of San Francisco, Harvard Business School - Marketing Unit and Harvard Business School - Marketing Unit
Downloads 322
5.

Handshaking Promotes Cooperative Dealmaking

Harvard Business School NOM Unit Working Paper No. 14-117, Harvard Business School Marketing Unit Working Paper No. 14-117
Number of pages: 36 Posted: 31 May 2014
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, Harvard Business School and Harvard Business School - Marketing Unit

Multiple version iconThere are 2 versions of this paper

Downloads 1,171
6.

Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

Harvard Business School Marketing Unit Working Paper No. 14-034, Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 14-034
Number of pages: 38 Posted: 06 Nov 2013 Last Revised: 29 Aug 2018
Working Paper Series
Harvard Business School, George Washington University and Harvard Business School - Marketing Unit
Downloads 351
7.

The Dynamic Advertising Effect of Collegiate Athletics

Harvard Business School Marketing Unit Working Paper No. 13-067
Number of pages: 44 Posted: 26 Oct 2013
Working Paper Series
Harvard Business School - Marketing Unit

Multiple version iconThere are 2 versions of this paper

Downloads 124
8.

K&N'S: Health and Happiness for Pakistan

Harvard Business School Marketing Unit Case No. 512-002
Posted: 06 Jun 2012
Working Paper Series
Harvard Business School - Marketing Unit, University College Dublin (UCD) and Harvard Business School
9.

Nike Football: World Cup 2010 (B)

Harvard Business School Marketing Unit Case No. 512-054
Posted: 06 Jun 2012
Working Paper Series
Harvard Business School - Marketing Unit and affiliation not provided to SSRN
10.

Home Depot and Interconnected Retail

Harvard Business School Marketing Unit Case No. 512-036
Posted: 09 May 2012
Working Paper Series
Harvard Business School, Marketing Unit, Independent and Harvard Business School
11.

The New York Times Paywall

Harvard Business School Marketing Unit Case No. 512-077
Posted: 08 May 2012
Working Paper Series
Harvard Business School, Harvard University - Strategy Unit, Harvard Business School and Harvard Business School, Strategy Unit
12.

Pepsi-Lipton Brisk

Harvard Business School Marketing Unit Case No. 512-011
Posted: 30 Apr 2012
Working Paper Series
Harvard Business School and Northwestern University
13.

Codevasf

Harvard Business School Marketing Unit Case No. 510-042
Posted: 12 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School
14.

Emotiv Systems, Inc.: It's the Thoughts that Count

Harvard Business School Marketing Unit Case No. 510-050
Posted: 12 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit, Harvard Business School and affiliation not provided to SSRN
15.

ViniBrasil: New Latitude Wines

Harvard Business School Marketing Unit Case No. 509-003
Posted: 12 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School
16.

What's the Deal with LivingSocial?

Harvard Business School Marketing Unit Case No. 512-065
Posted: 09 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, Georgetown University - Robert Emmett McDonough School of Business and affiliation not provided to SSRN
17.

Domino's Pizza

Harvard Business School Marketing Unit Case No. 512-004
Posted: 09 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and Harvard Business School
18.

Hengdeli: The Art of Co-existence

Harvard Business School Marketing Unit Case No. 512-058
Posted: 09 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School, Asia Pacific Research Center
19.

Speeding Ahead to a Better Place

Harvard Business School Marketing Unit Case No. 512-056
Posted: 09 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
20.

The Swatch Group

Harvard Business School Marketing Unit Case No. 512-052
Posted: 09 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit, Harvard Business School and Harvard Business School, Europe Research Center
21.

Brasil Foods

Harvard Business School Marketing Unit Case No. 512-013
Posted: 05 Apr 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
22.

Better World Books

Harvard Business School Marketing Unit case no. 511-057
Posted: 19 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit, affiliation not provided to SSRN, Harvard Business School and University of Virginia - Darden Graduate School of Business
23.

Taj Hotels, Resorts and Palaces

Harvard Business School Marketing Unit Case No. 511-039
Posted: 18 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and affiliation not provided to SSRN
24.

Target: Responding to the Recession

Harvard Business School Marketing Unit case no. 510-016
Posted: 17 Mar 2012
Working Paper Series
Harvard Business School - Organizational Behavior, Harvard Business School and affiliation not provided to SSRN
25.

Transforming AMFAM

Harvard Business School Marketing Unit case no. 508-081
Posted: 17 Mar 2012
Working Paper Series
Harvard Business School, Harvard Business School and affiliation not provided to SSRN
26.

Herborist

Harvard Business School Marketing Unit Case No. 511-051
Posted: 16 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit, Harvard Business School, Fudan University and Fudan University
27.

American Well: The Doctor Will E-See You Now

Harvard Business School Marketing Unit Case No. 510-061
Posted: 14 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
28.

Local Motors: Designed by the Crowd, Built by the Customer

Harvard Business School Marketing Unit Case No. 510-062
Posted: 14 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and University of California, Los Angeles (UCLA) - Anderson School of Management
29.

Porsche: The Cayenne Launch

Harvard Business School Marketing Unit Case No. 511-068
Posted: 14 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit, Harvard Business School and Dept. of Business Administration
30.

Voss Artesian Water from Norway

Harvard Business School Marketing Unit Case No. 509-040
Posted: 14 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit, affiliation not provided to SSRN, Harvard Business School - Finance Unit; European Research Center and Harvard Business School, Europe Research Center
31.

ABICI

Harvard Business School Marketing Unit Case No. 811-085
Posted: 13 Mar 2012
Working Paper Series
Harvard Business School, Harvard Business School, Europe Research Center and Harvard Business School
32.

Barcelo Hotels and Resorts (A)

Harvard Business School Marketing Unit Case No. 511-108
Posted: 13 Mar 2012
Working Paper Series
Harvard Business School and ESADE - Ramon Llull University
33.

BBVA Compass: Marketing Resource Allocation

Harvard Business School Marketing Unit Case No. 511-096
Posted: 13 Mar 2012
Working Paper Series
Harvard Business School and Harvard Business School
34.

Groupon

Harvard Business School Marketing Unit Case No. 511-094
Posted: 13 Mar 2012
Working Paper Series
Harvard Business School, Harvard Business School and Harvard Business School
35.

The Eleganzia Group

Harvard Business School Marketing Unit Case No. 511-115
Posted: 13 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit, Harvard Business School, Europe Research Center, Harvard Business School, Harvard Business School and Harvard Business School
36.

Paydiant

Harvard Business School Marketing Unit Case No. 511-065
Posted: 12 Mar 2012
Working Paper Series
Harvard Business School, Marketing Unit, affiliation not provided to SSRN and affiliation not provided to SSRN
37.

Dubai Duty Free

Harvard Business School Marketing Unit Case No. 511-034
Posted: 09 Mar 2012
Working Paper Series
Harvard Business School and Massachusetts Institute of Technology (MIT)
38.

CFW Clinics in Kenya: To Profit or Not for Profit

Harvard Business School Marketing Unit Case No. 512-006
Posted: 07 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
39.

Ford Motor Company: Strengthening the Dealer Network

Harvard Business School Marketing Unit Case No. 511-132
Posted: 07 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
40.

Grameen Danone Foods Ltd.: A Social Business

Harvard Business School Marketing Unit Case No. 511-025
Posted: 07 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
41.

Mobile Banking for the Unbanked

Harvard Business School Marketing Unit Case No. 511-049
Posted: 07 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
42.

Healthymagination at GE Healthcare Systems

Harvard Business School Marketing Unit Case No. 512-039
Posted: 02 Mar 2012
Working Paper Series
Harvard Business School and Harvard Business School - Marketing Unit
43.

Doug Rauch: Solving the American Food Paradox

Harvard Business School Marketing Unit Case No. 512-022
Posted: 02 Mar 2012
Working Paper Series
Harvard Business School, Marketing Unit and Harvard Business School
44.

Marine Harvest: Leading Salmon Aquaculture

Harvard Business School Marketing Unit Case No. 512-042
Posted: 02 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
45.

The Change Wheel: Elements of Systemic Change and How to Get Change Rolling

Harvard Business School Marketing Unit Case No. 312-083
Posted: 02 Mar 2012
Working Paper Series
Harvard Business School
46.

Reversing the AMD Fusion Launch

Harvard Business School Marketing Unit Case No. 511-036
Posted: 01 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
47.

The Clorox Company: Leveraging Green for Growth

Harvard Business School Marketing Unit Case No. 512-009
Posted: 01 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and affiliation not provided to SSRN
48.

Cipla 2011

Harvard Business School Marketing Unit Case No. 511-050
Posted: 01 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit, Harvard Business School and Harvard Business School, Global Research Group
49.

Nike Football: World Cup 2010 South Africa

Harvard Business School Marketing Unit Case No. 511-060
Posted: 01 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
50.

Sustainable Tea at Unilever

Harvard Business School Marketing Unit Case No. 712-438
Posted: 01 Mar 2012
Working Paper Series
Harvard Business School and Harvard Business School