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Harvard Business School: Marketing Unit Working Paper Series

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Viewing: 1 - 50 of 147 papers

1.

The 'IKEA Effect': When Labor Leads to Love

Harvard Business School Marketing Unit Working Paper No. 11-091
Number of pages: 34 Posted: 04 Mar 2011
Working Paper Series
Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business
Downloads 17,234
2.

Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

Harvard Business School Marketing Unit Working Paper No. 10-012
Number of pages: 23 Posted: 10 Aug 2009
Working Paper Series
University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology
Downloads 15,957
3.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads 5,018
4.

Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy

Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080
Number of pages: 77 Posted: 28 Apr 2017 Last Revised: 30 Aug 2017
Working Paper Series
Harvard University, Harvard Business School, Students, Harvard Business School and Harvard Business School - Marketing Unit
Downloads 3,813
5.

The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace

HBS Marketing Research Paper No. 05-06
Number of pages: 36 Posted: 05 Aug 2005
Working Paper Series
Harvard Business School
Downloads 2,779
6.

Word-of-Mouth as Self-Enhancement

HBS Marketing Research Paper No. 06-01
Number of pages: 48 Posted: 16 Jun 2006 Last Revised: 28 Apr 2008
Working Paper Series
University of Toronto and University of Maryland
Downloads 2,743
7.

Do Friends Influence Purchases in a Social Network?

Harvard Business School Marketing Unit Working Paper No. 09-123
Number of pages: 36 Posted: 20 Apr 2009
Working Paper Series
University of Pennsylvania - Marketing Department, Sungkyunkwan University - School of Management and Harvard Business School
Downloads 2,454
8.

Just What the Patient Ordered? Direct-to-Consumer Advertising and the Demand for Pharmaceutical Products

HBS Marketing Research Paper No. 02-04
Number of pages: 46 Posted: 01 Nov 2002
Working Paper Series
Harvard Business School
Downloads 1,882
9.

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment

HBS Marketing Research Paper No. 04-03
Number of pages: 29 Posted: 27 Jul 2004
Working Paper Series
University of Maryland and University of Southern California - Marshall School of Business
Downloads 1,414
10.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

HBS Marketing Research Paper No. 03-03
Number of pages: 38 Posted: 16 Mar 2003
Working Paper Series
University of Maryland, Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 1,258
11.

Handshaking Promotes Cooperative Dealmaking

Harvard Business School NOM Unit Working Paper No. 14-117, Harvard Business School Marketing Unit Working Paper No. 14-117
Number of pages: 36 Posted: 31 May 2014
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, Harvard Business School and Harvard Business School - Marketing Unit

Multiple version iconThere are 2 versions of this paper

Downloads 1,150
12.

An Investigation of Earnings Management through Marketing Actions

AAA 2007 Financial Accounting & Reporting Section (FARS) Meeting Papers, Harvard Business School Working Paper No. 08-073
Number of pages: 59 Posted: 15 Sep 2006 Last Revised: 16 Jul 2010
Working Paper Series
Northwestern University - Kellogg School of Management and University of Virginia - Darden Graduate School of Business
Downloads 1,119
13.

The Impact of Frequent Shopper Programs in Grocery Retailing

Review of Marketing Science (ROMs) Working Paper; HBS Marketing Research Paper
Number of pages: 41 Posted: 06 Dec 2002
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
Downloads 1,042
14.

Improving Online Dating with Virtual Dates

HBS Marketing Research Paper No. 06-058
Number of pages: 27 Posted: 17 Nov 2006
Working Paper Series
Boston University, Harvard Business School - Marketing Unit and Duke University - Fuqua School of Business
Downloads 951
15.

Downsizing Price Increases: A Greater Sensitivity to Price than Quantity in Consumer Markets

HBS Marketing Research Paper No. 04-01
Number of pages: 41 Posted: 30 Jun 2004
Working Paper Series
Downloads 843
16.

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Harvard Business School Marketing Unit Working Paper No. 13-066
Number of pages: 44 Posted: 19 Oct 2009 Last Revised: 14 Aug 2013
Working Paper Series
Harvard Business School - Marketing Unit, University of Virginia - Darden Graduate School of Business and Yale School of Management
Downloads 831
17.

Scale and Scope Economies in the Global Advertising and Marketing Services Business

HBS Marketing Research Paper No. 03-10
Number of pages: 53 Posted: 28 Oct 2003
Working Paper Series
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 785
18.

The Consumer Psychology of Mail-In Rebates: A Model of Anchoring and Adjustment

HBS Marketing Research Paper No. 06-02
Number of pages: 38 Posted: 17 Jan 2006
Working Paper Series
University of Toronto - Department of Marketing and Harvard Business School
Downloads 662
19.

Man-of-Action Heroes: How the American Ideology of Manhood Structures Men's Consumption

HBS Marketing Research Paper No. 03-04
Number of pages: 68 Posted: 16 Mar 2003
Working Paper Series
University of Oxford - Said Business School and University of Wisconsin - Madison - School of Business
Downloads 635
20.

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

Journal of Applied Psychology, Vol 87, No. 6, pp. 1086-1099, December 2002, Harvard Business School Marketing Unit, Research Paper Series, No. 02-02
Number of pages: 46 Posted: 01 Nov 2002 Last Revised: 05 Apr 2012
Accepted Paper Series
University of Washington - Michael G. Foster School of Business, Harvard Business School - Marketing Unit and University of Pennsylvania - Department of Marketing
Downloads 562
21.

Crafting Integrated Multichannel Retailing Strategies

Harvard Business School Marketing Unit Working Paper No. 09-125
Number of pages: 37 Posted: 08 Jan 2010 Last Revised: 19 Sep 2012
Working Paper Series
University of Maryland - Robert H. Smith School of Business, University of Virginia - Darden School of Business, University of North Carolina Kenan-Flagler Business School, JCPenney, University of Virginia - Darden Graduate School of Business and University of Florida - Warrington College of Business Administration
Downloads 530
22.

The Presentation of Self in the Information Age

HBS Marketing Research Paper No. 04-02
Number of pages: 30 Posted: 10 Aug 2004
Working Paper Series
Harvard Business School - Marketing Unit
Downloads 482
23.

Effort or Timing: The Effect of Lump-Sum Bonuses

Quantitative Marketing and Economics, Vol. 6, No. 3, pp. 235-256, September 2008, Harvard Business School Marketing Unit Research Paper No. 05-03
Number of pages: 22 Posted: 17 Feb 2005 Last Revised: 09 Nov 2008
Accepted Paper Series
University of Virginia - Darden Graduate School of Business
Downloads 376
24.

Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

Harvard Business School Marketing Unit Working Paper No. 14-034, Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 14-034
Number of pages: 38 Posted: 06 Nov 2013 Last Revised: 29 Aug 2018
Working Paper Series
Harvard Business School, George Washington University and Harvard Business School - Marketing Unit
Downloads 319
25.

Substitution Patterns of the Random Coefficients Logit

Harvard Business School Marketing Unit Working Paper No. 10-053
Number of pages: 52 Posted: 13 Jan 2010 Last Revised: 02 Sep 2013
Working Paper Series
University of Virginia - Darden Graduate School of Business and University of Rochester - Simon Business School
Downloads 311
26.

Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

Harvard Business School Marketing Unit Working Paper No. 15-091
Number of pages: 44 Posted: 28 May 2015
Working Paper Series
University of San Francisco, Harvard Business School - Marketing Unit and Harvard Business School - Marketing Unit
Downloads 295
27.

Extremeness Seeking: When and Why Consumers Prefer the Extremes

HBS Marketing Research Paper No. 07-092
Number of pages: 40 Posted: 20 May 2007
Working Paper Series
Harvard Business School and University of Toronto - Department of Marketing
Downloads 287
28.

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Liu, Q., Steenburgh, T. J., and Gupta, S. (2015). The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, vol. 34 (1), 144-159. , Darden Business School Working Paper No. 1923329, Harvard Business School Marketing Unit Working Paper No. 12-012
Number of pages: 44 Posted: 06 Sep 2011 Last Revised: 30 Nov 2015
Accepted Paper Series
Purdue University - Krannert School of Management, University of Virginia - Darden Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 212
29.

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Harvard Business School Marketing Unit Working Paper No. 09-044
Number of pages: 46 Posted: 26 Sep 2008 Last Revised: 01 Oct 2008
Working Paper Series
Harvard Business School and Greylock McKinnon Associates

Multiple version iconThere are 2 versions of this paper

Downloads 191
30.

On Inter-Industry Variation in the Vertical Integration of Advertising Services

HBS Marketing Research Paper No. 06-025
Number of pages: 56 Posted: 03 Feb 2006
Working Paper Series
Hebrew University of Jerusalem - Jerusalem School of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and Harvard Business School
Downloads 160
31.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper
Number of pages: 16 Posted: 22 May 2017
Working Paper Series
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Downloads 157
32.

The Persuasive Appeal of Stigma

HBS Marketing Research Paper No. 07-013
Number of pages: 53 Posted: 28 Jun 2007
Working Paper Series
University of British Columbia - Department of Psychology, University of California, Berkeley - Haas School of Business, Harvard Business School - Marketing Unit and Duke University - Fuqua School of Business
Downloads 146
33.

The Dynamic Advertising Effect of Collegiate Athletics

Harvard Business School Marketing Unit Working Paper No. 13-067
Number of pages: 44 Posted: 26 Oct 2013
Working Paper Series
Harvard Business School - Marketing Unit

Multiple version iconThere are 2 versions of this paper

Downloads 123
34.

The Fees -> Savings Link, or Purchasing Fifty Pounds of Pasta

Harvard Business School Marketing Research Paper No. 08-029
Number of pages: 32 Posted: 16 Nov 2007
Working Paper Series
Columbia Business School - Marketing and Harvard Business School - Marketing Unit
Downloads 73
35.

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

Harvard Business School Marketing Unit Working Paper No. 19-030, Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 19-030
Number of pages: 49 Posted: 19 Oct 2018
Working Paper Series
Operations Department, Kellogg School of Management, Northwestern University, Harvard University - Technology & Operations Management Unit, Harvard Business School and Northwestern University - Kellogg School of Management
Downloads 10
36.

'Plugging In' the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

HBS Case No. 510-076, Harvard Business School Marketing Unit
Posted: 02 Jul 2010
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
37.

ABICI

Harvard Business School Marketing Unit Case No. 811-085
Posted: 13 Mar 2012
Working Paper Series
Harvard Business School, Harvard Business School, Europe Research Center and Harvard Business School
38.

Acumen Fund: Measurement in Venture Philanthropy (A)

HBS Case No. 310-011, Harvard Business School General Management Unit, Harvard Business School Marketing Unit
Posted: 13 Oct 2009
Working Paper Series
Tufts University and Harvard Business School - Marketing Unit
39.

Acumen Fund: Measurement in Venture Philanthropy (B)

HBS Case No. 310-017, Harvard Business School General Management Unit, Harvard Business School Marketing Unit
Posted: 14 Oct 2009
Working Paper Series
Tufts University and Harvard Business School - Marketing Unit
40.

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Harvard Business School Marketing Research Paper No. 07-043
Posted: 07 Feb 2007 Last Revised: 19 Jun 2014
Working Paper Series
Harvard Business School, University of Virginia - Darden Graduate School of Business, Harvard Business School - Marketing Unit and University of Connecticut - Department of Marketing
41.

Advertising and Optimal Consumption Path: The Case of Prescription Drugs

HBS Marketing Research Paper No. 03-07
Posted: 24 Oct 2003
Working Paper Series
Harvard Business School
42.

Allocating Marketing Resources

MARKETING MIX DECISIONS: NEW PERSPECTIVES AND PRACTICES, Roger A. Kerin and Rob O'Regan, eds., American Marketing Association, Chicago, IL, 2008, Harvard Business School Marketing Research Paper No. 08-069
Posted: 12 Feb 2008 Last Revised: 21 Jun 2008
Accepted Paper Series
Harvard Business School and University of Virginia - Darden Graduate School of Business
43.

American Well: The Doctor Will E-See You Now

Harvard Business School Marketing Unit Case No. 510-061
Posted: 14 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
44.

Asian Agri and the Future of Palm Oil

Harvard Business School Marketing Unit Case No. 511-015
Posted: 14 Feb 2012
Working Paper Series
Harvard Business School - Marketing Unit and Harvard Business School
45.

Backchannelmedia: Making Television 'Clickable'

HBS Case Number: 509-026, Harvard Business School Marketing Unit
Posted: 20 May 2009
Working Paper Series
Harvard Business School, Harvard Business School and Harvard Business School
46.

Bank of America: Mobile Banking

HBS Case No. 510-063, Harvard Business School Marketing Unit
Posted: 02 Jun 2010
Working Paper Series
Harvard Business School and Harvard Business School
47.

Barcelo Hotels and Resorts (A)

Harvard Business School Marketing Unit Case No. 511-108
Posted: 13 Mar 2012
Working Paper Series
Harvard Business School and ESADE - Ramon Llull University
48.

BBVA Compass: Marketing Resource Allocation

Harvard Business School Marketing Unit Case No. 511-096
Posted: 13 Mar 2012
Working Paper Series
Harvard Business School and Harvard Business School
49.

Better World Books

Harvard Business School Marketing Unit case no. 511-057
Posted: 19 Mar 2012
Working Paper Series
Harvard Business School - Marketing Unit, affiliation not provided to SSRN, Harvard Business School and University of Virginia - Darden Graduate School of Business
50.

Branding Yoga

Harvard Business School Marketing Unit Case No. 512-025
Posted: 05 Feb 2012
Working Paper Series
Harvard Business School - Marketing Unit, Harvard Business School and affiliation not provided to SSRN