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Harvard Business School: Marketing Unit Working Paper Series
62,264 Total downloads | Link to this page

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Showing Papers 1 - 50 of 146
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Incl. Electronic Paper Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan
Harvard Business School Marketing Unit Working Paper
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 22, 2017
Working Paper Series
20 downloads

Incl. Electronic Paper Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy
Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080
Ovul Sezer, Francesca Gino and Michael I. Norton
Harvard University, Harvard Business School, Students, Harvard Business School and Harvard Business School - Marketing Unit
Date Posted: April 28, 2017
Working Paper Series
3202 downloads

Incl. Electronic Paper Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios
Harvard Business School Marketing Unit Working Paper No. 15-091
Bhavya Mohan, Michael I. Norton and Rohit Deshpande
University of San Francisco, Harvard Business School - Marketing Unit and Harvard Business School - Marketing Unit
Date Posted: May 28, 2015
Working Paper Series
240 downloads

Incl. Electronic Paper Handshaking Promotes Cooperative Dealmaking
Harvard Business School NOM Unit Working Paper No. 14-117, Harvard Business School Marketing Unit Working Paper No. 14-117
Juliana Schroeder, Jane Risen, Francesca Gino and Michael I. Norton
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, Harvard Business School and Harvard Business School - Marketing Unit
Date Posted: May 31, 2014
Working Paper Series
1048 downloads

Incl. Electronic Paper Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government
Harvard Business School Marketing Unit Working Paper No. 14-034, Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 14-034
Ryan W. Buell, Ethan Porter and Michael I. Norton
Harvard Business School, George Washington University and Harvard Business School - Marketing Unit
Date Posted: November 06, 2013
Last Revised: September 30, 2016
Working Paper Series
172 downloads

Incl. Electronic Paper The Dynamic Advertising Effect of Collegiate Athletics
Harvard Business School Marketing Unit Working Paper No. 13-067
Doug Chung
Harvard Business School - Marketing Unit
Date Posted: October 26, 2013
Working Paper Series
113 downloads

K&N'S: Health and Happiness for Pakistan
Harvard Business School Marketing Unit Case No. 512-002
David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Harvard Business School - Marketing Unit, University College Dublin (UCD) and Harvard Business School
Date Posted: June 06, 2012
Working Paper Series

Nike Football: World Cup 2010 (B)
Harvard Business School Marketing Unit Case No. 512-054
Elie Ofek and Ryan Johnson
Harvard Business School - Marketing Unit and affiliation not provided to SSRN
Date Posted: June 06, 2012
Working Paper Series

Home Depot and Interconnected Retail
Harvard Business School Marketing Unit Case No. 512-036
Jose B. Alvarez, Zeynep Ton and Ryan C. Johnson
Harvard Business School, Marketing Unit, affiliation not provided to SSRN and Harvard Business School
Date Posted: May 09, 2012
Working Paper Series

The New York Times Paywall
Harvard Business School Marketing Unit Case No. 512-077
Vineet Kumar, Bharat N. Anand, Sunil Gupta and Felix Oberholzer-Gee
Harvard Business School, Harvard University - Strategy Unit, Harvard Business School and Harvard Business School, Strategy Unit
Date Posted: May 08, 2012
Working Paper Series

Pepsi-Lipton Brisk
Harvard Business School Marketing Unit Case No. 512-011
Thales Teixeira and Alison Caverly
Harvard Business School and Northwestern University
Date Posted: April 30, 2012
Working Paper Series

Codevasf
Harvard Business School Marketing Unit Case No. 510-042
David E. Bell, Marcos Fava Neves, Luciano Thomé Castro and Natalie Kindred
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School
Date Posted: April 12, 2012
Working Paper Series

Emotiv Systems, Inc.: It's the Thoughts that Count
Harvard Business School Marketing Unit Case No. 510-050
Elie Ofek, Jason Riis and Paul Hamilton
Harvard Business School - Marketing Unit, Harvard Business School and affiliation not provided to SSRN
Date Posted: April 12, 2012
Working Paper Series

ViniBrasil: New Latitude Wines
Harvard Business School Marketing Unit Case No. 509-003
David E. Bell, Marcos Fava Neves, Luciano Thomé Castro and Mary L. Shelman
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School
Date Posted: April 12, 2012
Working Paper Series

What's the Deal with LivingSocial?
Harvard Business School Marketing Unit Case No. 512-065
Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini
Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, Georgetown University - Robert Emmett McDonough School of Business and affiliation not provided to SSRN
Date Posted: April 09, 2012
Working Paper Series

Domino's Pizza
Harvard Business School Marketing Unit Case No. 512-004
David E. Bell, Phillip Andrews and Mary L. Shelman
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and Harvard Business School
Date Posted: April 09, 2012
Working Paper Series

Hengdeli: The Art of Co-existence
Harvard Business School Marketing Unit Case No. 512-058
Rohit Deshpande and Nancy Dai
Harvard Business School - Marketing Unit and Harvard Business School, Asia Pacific Research Center
Date Posted: April 09, 2012
Working Paper Series

Speeding Ahead to a Better Place
Harvard Business School Marketing Unit Case No. 512-056
Elie Ofek and Alison Berkley Wagonfeld
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: April 09, 2012
Working Paper Series

The Swatch Group
Harvard Business School Marketing Unit Case No. 512-052
Rohit Deshpande, Karol Misztal and Daniela Beyersdorfer
Harvard Business School - Marketing Unit, Harvard Business School and Harvard Business School, Europe Research Center
Date Posted: April 09, 2012
Working Paper Series

Brasil Foods
Harvard Business School Marketing Unit Case No. 512-013
David E. Bell and Natalie Kindred
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: April 05, 2012
Working Paper Series

Better World Books
Harvard Business School Marketing Unit case no. 511-057
Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh
Harvard Business School - Marketing Unit, affiliation not provided to SSRN, Harvard Business School and University of Virginia - Darden Graduate School of Business
Date Posted: March 19, 2012
Working Paper Series

Taj Hotels, Resorts and Palaces
Harvard Business School Marketing Unit Case No. 511-039
Rohit Deshpande and Mona Rai Sinha
Harvard Business School - Marketing Unit and affiliation not provided to SSRN
Date Posted: March 18, 2012
Working Paper Series

Target: Responding to the Recession
Harvard Business School Marketing Unit case no. 510-016
Ranjay Gulati, Rajiv Lal and Catherine Ross
Harvard Business School - Organizational Behavior, Harvard Business School and affiliation not provided to SSRN
Date Posted: March 17, 2012
Working Paper Series

Transforming AMFAM
Harvard Business School Marketing Unit case no. 508-081
Rakesh Khurana, Rajiv Lal and Catherine Ross
Harvard Business School, Harvard Business School and affiliation not provided to SSRN
Date Posted: March 17, 2012
Working Paper Series

Herborist
Harvard Business School Marketing Unit Case No. 511-051
John Deighton, Leora Kornfeld, He Yanqun and Jiang Qingyun
Harvard Business School - Marketing Unit, Harvard Business School, Fudan University and Fudan University
Date Posted: March 16, 2012
Working Paper Series

American Well: The Doctor Will E-See You Now
Harvard Business School Marketing Unit Case No. 510-061
Elie Ofek and Ron Laufer
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: March 14, 2012
Working Paper Series

Local Motors: Designed by the Crowd, Built by the Customer
Harvard Business School Marketing Unit Case No. 510-062
Michael I. Norton and Jeremy B. Dann
Harvard Business School - Marketing Unit and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: March 14, 2012
Working Paper Series

Porsche: The Cayenne Launch
Harvard Business School Marketing Unit Case No. 511-068
John Deighton, Jill Avery and Jeffrey Fear
Harvard Business School - Marketing Unit, Harvard Business School and Dept. of Business Administration
Date Posted: March 14, 2012
Working Paper Series

Voss Artesian Water from Norway
Harvard Business School Marketing Unit Case No. 509-040
Youngme Moon, Gail McGovern, Vincent Dessain and Daniela Beyersdorfer
Harvard Business School - Marketing Unit, affiliation not provided to SSRN, Harvard Business School - Finance Unit; European Research Center and Harvard Business School, Europe Research Center
Date Posted: March 14, 2012
Working Paper Series

ABICI
Harvard Business School Marketing Unit Case No. 811-085
Mukti Khaire, Elena Corsi and Elisa Farri
Harvard Business School, Harvard Business School, Europe Research Center and Harvard Business School
Date Posted: March 13, 2012
Working Paper Series

Barcelo Hotels and Resorts (A)
Harvard Business School Marketing Unit Case No. 511-108
John T. Gourville and Marco Bertini
Harvard Business School and ESADE Business School
Date Posted: March 13, 2012
Working Paper Series

BBVA Compass: Marketing Resource Allocation
Harvard Business School Marketing Unit Case No. 511-096
Sunil Gupta and Joseph Davies-Gavin
Harvard Business School and Harvard Business School
Date Posted: March 13, 2012
Working Paper Series

Groupon
Harvard Business School Marketing Unit Case No. 511-094
Sunil Gupta, Ray Weaver and Dharmishta Rood
Harvard Business School, Harvard Business School and Harvard Business School
Date Posted: March 13, 2012
Working Paper Series

The Eleganzia Group
Harvard Business School Marketing Unit Case No. 511-115
Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci
Harvard Business School - Marketing Unit, Harvard Business School, Europe Research Center, Harvard Business School, Harvard Business School and Harvard Business School
Date Posted: March 13, 2012
Working Paper Series

Paydiant
Harvard Business School Marketing Unit Case No. 511-065
Jose B. Alvarez, Elizabeth Williamson and James Weber
Harvard Business School, Marketing Unit, affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: March 12, 2012
Working Paper Series

Dubai Duty Free
Harvard Business School Marketing Unit Case No. 511-034
Rajiv Lal and David Kiron
Harvard Business School and Massachusetts Institute of Technology (MIT)
Date Posted: March 09, 2012
Working Paper Series

CFW Clinics in Kenya: To Profit or Not for Profit
Harvard Business School Marketing Unit Case No. 512-006
V. Kasturi Rangan and Katharine L. Lee
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: March 07, 2012
Working Paper Series

Ford Motor Company: Strengthening the Dealer Network
Harvard Business School Marketing Unit Case No. 511-132
V. Kasturi Rangan and Katharine L. Lee
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: March 07, 2012
Working Paper Series

Grameen Danone Foods Ltd.: A Social Business
Harvard Business School Marketing Unit Case No. 511-025
V. Kasturi Rangan and Katharine L. Lee
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: March 07, 2012
Working Paper Series

Mobile Banking for the Unbanked
Harvard Business School Marketing Unit Case No. 511-049
V. Kasturi Rangan and Katharine L. Lee
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: March 07, 2012
Working Paper Series

Healthymagination at GE Healthcare Systems
Harvard Business School Marketing Unit Case No. 512-039
Vineet Kumar and V. Kasturi Rangan
Harvard Business School and Harvard Business School - Marketing Unit
Date Posted: March 02, 2012
Working Paper Series

Doug Rauch: Solving the American Food Paradox
Harvard Business School Marketing Unit Case No. 512-022
Jose B. Alvarez and Ryan C. Johnson
Harvard Business School, Marketing Unit and Harvard Business School
Date Posted: March 02, 2012
Working Paper Series

Marine Harvest: Leading Salmon Aquaculture
Harvard Business School Marketing Unit Case No. 512-042
David E. Bell and Ryan C. Johnson
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: March 02, 2012
Working Paper Series

The Change Wheel: Elements of Systemic Change and How to Get Change Rolling
Harvard Business School Marketing Unit Case No. 312-083
Rosabeth Moss Kanter
Harvard Business School
Date Posted: March 02, 2012
Working Paper Series

Reversing the AMD Fusion Launch
Harvard Business School Marketing Unit Case No. 511-036
Elie Ofek and Ryan C. Johnson
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: March 01, 2012
Working Paper Series

The Clorox Company: Leveraging Green for Growth
Harvard Business School Marketing Unit Case No. 512-009
Elie Ofek and Lauren Barley
Harvard Business School - Marketing Unit and affiliation not provided to SSRN
Date Posted: March 01, 2012
Working Paper Series

Cipla 2011
Harvard Business School Marketing Unit Case No. 511-050
Rohit Deshpande, Sandra J. Sucher and Laura Winig
Harvard Business School - Marketing Unit, Harvard Business School and Harvard Business School, Global Research Group
Date Posted: March 01, 2012
Working Paper Series

Nike Football: World Cup 2010 South Africa
Harvard Business School Marketing Unit Case No. 511-060
Elie Ofek and Ryan C. Johnson
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: March 01, 2012
Working Paper Series

Sustainable Tea at Unilever
Harvard Business School Marketing Unit Case No. 712-438
Rebecca M. Henderson and Frederik Nellemann
Harvard Business School and Harvard Business School
Date Posted: March 01, 2012
Working Paper Series

The Cheezburger Network
Harvard Business School Marketing Unit Case No. 511-091
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School
Date Posted: March 01, 2012
Working Paper Series


 

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