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Organizational Communication eJournal

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Viewing: 1 - 50 of 1,321 papers

1.

A Critical Review of Digital Marketing

M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321–339.
Number of pages: 19 Posted: 14 Apr 2020
Accepted Paper Series
DAV College for Girls and ISGEC Heavy Engineering Limited
Downloads 33,364
2.

Specific and General Knowledge and Organizational Structure

Michael C. Jensen, FOUNDATIONS OF ORGANIZATIONAL STRATEGY, Harvard University Press, 1998, CONTRACT ECONOMICS, pp. 251-274, Lars Werin and Hans Wijkander, eds., Blackwell, Oxford, 1992, Journal Of Applied Corporate Finance, Vol. 8, No. 2, Summer 1995
Number of pages: 33 Posted: 01 Sep 1995 Last Revised: 17 Jan 2011
Accepted Paper Series
Harvard Business School and Simon School, University of Rochester (Deceased)
Downloads 17,422
3.

The Importance of Communication in Business Management

Radovic Markovic, M., & Salamzadeh, A. (2018). The Importance of Communication in Business Management, The 7th International Scientific Conference on Employment, Education and Entrepreneurship, Belgrade, Serbia.
Number of pages: 18 Posted: 12 May 2020
Accepted Paper Series
Institute of Economic Sciences Belgrade and University of Tehran - Faculty of Management
Downloads 9,574
4.

The Role of Social Media Advertising in Consumer Buying Behavior

International Journal of Commerce and Finance, Vol. 2, Issue 1, 2016, 81-89
Number of pages: 9 Posted: 03 Apr 2019
Accepted Paper Series
Istanbul Commerce University and affiliation not provided to SSRN
Downloads 8,366
5.

Information, Technology and Information Worker Productivity

Information Systems Research, Forthcoming
Number of pages: 40 Posted: 05 Nov 2006 Last Revised: 31 Aug 2014
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, National Bureau of Economic Research (NBER) and Boston University – Questrom School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 7,738
6.

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg

Multiple version iconThere are 2 versions of this paper

Downloads 7,258
7.

Shining a Light on Dark Patterns

13 Journal of Legal Analysis 43 (2021) , University of Chicago Coase-Sandor Institute for Law & Economics Research Paper No. 879, U of Chicago, Public Law Working Paper No. 719
Number of pages: 67 Posted: 07 Aug 2019 Last Revised: 29 Mar 2021
Accepted Paper Series
University of Chicago and University of Chicago Law School
Downloads 4,524
8.

Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour

The Journal of Asian Finance, Economics and Business Vol.6 No.4 pp.246-260, 2019
Number of pages: 13 Posted: 04 Feb 2020
Working Paper Series
affiliation not provided to SSRN, Curtin University, Malaysia, FTMS College and Taylor's University
Downloads 4,429
9.

Culture and Identity-Protective Cognition: Explaining the White Male Effect in Risk Perception

Journal of Empirical Legal Studies, Vol. 4, No. 3, pp. 465-505, November 2007, Yale Law School, Public Law Working Paper No. 152
Number of pages: 48 Posted: 28 Jun 2007 Last Revised: 16 Apr 2013
Accepted Paper Series
Yale Law School, George Washington University - Law School, Pennsylvania State University, Decision Research and Decision Research
Downloads 4,361
10.

Impact of Social Media Advertising on Consumer Buying Behavior: With Special Reference to Fast Fashion Industry

Proceedings of the International Conference on Business & Information (ICBI) 2020
Number of pages: 16 Posted: 10 Jun 2021
Working Paper Series
University of Kelaniya
Downloads 4,311
11.

Affinity Profiling and Discrimination by Association in Online Behavioural Advertising

Berkeley Technology Law Journal, Vol. 35, No. 2, 2020, Forthcoming
Number of pages: 74 Posted: 13 Jun 2019 Last Revised: 25 Mar 2020
Accepted Paper Series
University of Oxford - Oxford Internet Institute
Downloads 3,771
12.

How Effective Is Third-Party Consumer Profiling and Audience Delivery?: Evidence from Field Studies

Forthcoming in Marketing Science - Frontiers
Number of pages: 33 Posted: 16 Jul 2018 Last Revised: 14 Jun 2019
Accepted Paper Series
Melbourne Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and BurstSMS
Downloads 3,686
13.

Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management

Journal of Asian Business Strategy, DOI: 10.18488/journal.1006.2020.101.142.158 Vol. 10, No. 1, 142-158, 2020
Number of pages: 17 Posted: 16 Sep 2020
Accepted Paper Series
Curtin University, Malaysia
Downloads 3,561
14.

Emerging Roles of Artificial Intelligence in Ecommerce

International Journal of Trend in Scientific Research and Development | Volume 4 | Issue 5 | August 2020 | pp.223-225
Number of pages: 3 Posted: 14 Jul 2020
Accepted Paper Series
Campbellsville University
Downloads 3,484
15.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 24 Feb 2020 Last Revised: 24 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads 3,392
16.

Modelling the Impact of Social Media Influencers on Behavioural Intentions of Millennials: The Case of Tourism in Rural Areas in Greece

Journal of Tourism, Heritage & Services Marketing (JTHSM), 2017, Vol. 3. No. 2, pp. 25-29, DOI: 10.5281/zenodo.1209125
Number of pages: 6 Posted: 14 Dec 2020
Accepted Paper Series
International Hellenic University - School of Economics & Business
Downloads 3,114
17.

The Portrayal of Women in Advertising

International Journal of Engineering and Management Research, 2020
Number of pages: 10 Posted: 22 Sep 2020
Accepted Paper Series
Indian Institute of Management (IIMU), Udaipur
Downloads 3,014
18.

Privacy is Dead: The Birth of Social Media Background Checks

Sherry D. Sanders, Privacy is Dead: The Birth of Social Media Background Checks, 39 S.U. L. REV. 243 (2012).
Number of pages: 24 Posted: 14 Mar 2012 Last Revised: 17 Jun 2013
Accepted Paper Series
Southern University Law Center
Downloads 3,000
19.

Online Advertisement and Its Impact on Consumer Behavior

Number of pages: 5 Posted: 12 Dec 2018
Working Paper Series
Istanbul Aydin University
Downloads 2,987
20.

Measuring Corporate Culture Using Machine Learning

Number of pages: 104 Posted: 21 Oct 2018 Last Revised: 29 Jun 2020
Working Paper Series
University of British Columbia (UBC) - Sauder School of Business, Stevens Institute of Technology, The Chinese University of Hong Kong, Shenzhen - School of Management and Economics and University of Dayton
Downloads 2,719
21.

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Intention

Number of pages: 19 Posted: 06 Jan 2020
Working Paper Series
State University of Jakarta - Faculty of Economics and State University of Jakarta, Faculty of Economics, Students
Downloads 2,606
22.

Social Media Influencer in Advertising: The Role of Attractiveness, Expertise and Trustworthiness

Journal of Economics and Business, Vol.3 No.4 (2020)
Number of pages: 10 Posted: 27 Jan 2021
Accepted Paper Series
Universiti Malaysia Sabah, Universiti Malaysia Sabah and Universiti Malaysia Sabah
Downloads 2,591
23.

Attention Oligopoly

American Economic Journal: Microeconomics, Forthcoming
Number of pages: 40 Posted: 21 Jun 2018 Last Revised: 05 Jun 2021
Accepted Paper Series
Columbia University - Columbia Business School, Finance and Imperial College Business School

Multiple version iconThere are 2 versions of this paper

Downloads 2,479
24.

A Descriptive Study of the Effectiveness of Internet Advertising on Consumer Buying Behavior in Nagpur City

International Journal of Latest Engineering and Management Research, Volume 03 - Issue 05
Number of pages: 12 Posted: 18 Mar 2019
Accepted Paper Series
Independent and Dr. Ambedkar Institute of Management Studies and Research
Downloads 2,430
25.

Productivity Effects of Information Diffusion in Networks

Number of pages: 26 Posted: 21 May 2007
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, National Bureau of Economic Research (NBER) and Boston University – Questrom School of Business
Downloads 2,351
26.

Digital Marketing: An Effective Tool of Fashion Marketing

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 6 Posted: 23 Jan 2019
Working Paper Series
University of Allahabad - Centre of Fashion Design & Technology
Downloads 2,310
27.

The Case Study Method in Training and Management Education

The IUP Journal of Soft Skills, Vol. VI, No. 2, pp. 55-64, June 2012
Number of pages: 15 Posted: 03 Nov 2012 Last Revised: 28 May 2016
Accepted Paper Series
KLS’ Institute of Management Education and Research
Downloads 2,087
29.

Business Communication Strategies: Analysis of Internal Communication Processes

Ali, B. J., Anwar, G., Gardi, B., Othman, B. J., Aziz, H. M., Ahmed, S. A., Hamza, P. A., Ismael, N. B., Sorguli, S., Sabir, B. Y. (2021). Business Communication Strategies: Analysis of Internal Communication Processes. Journal of Humanities and Education Development, 3(3), 16–38. https://doi.org/10
Number of pages: 23 Posted: 27 May 2021
Accepted Paper Series
Komar University for Science and Technology, Knowledge University - Department of Business Administration, Knowledge University, Knowledge University, Knowledge University - College of Administration and Financial Sciences, Near East University, Kurdistan Technical Institute, Cihan University, Knowledge University - College of Administration and Financial Sciences and Knowledge University - College of Administration and Financial Sciences
Downloads 2,040
30.

The Regulation of Social Media Influencers: An Introduction

'The Regulation of Social Media Influencers: An Introduction' in C. Goanta and S. Ranchordas (eds), The Regulation of Social Media Influencers (Edward Elgar, 2020, Forthcoming), University of Groningen Faculty of Law Research Paper No. 41/2019
Number of pages: 20 Posted: 01 Oct 2019 Last Revised: 02 Dec 2019
Working Paper Series
Maastricht European Private Law Institute and University of Groningen, Faculty of Law
Downloads 2,006
31.

Blurred Boundaries: Social Media Privacy and the Twenty-First-Century Employee

American Business Law Journal, Vol. 49, No. 1, pp. 63-124, 2012
Number of pages: 62 Posted: 14 Feb 2012
Accepted Paper Series
University of Miami - Department of Business Law, Lincoln Alexander School of Law at Ryerson University and affiliation not provided to SSRN
Downloads 1,995
32.

Workplace Cyberharassment: Employer And Website Operator Liability For Online Misconduct

Paul, John (2015) "Workplace Cyberharassment: Employer And Website Operator Liability For Online Misconduct," North East Journal of Legal Studies: Vol. 33, Article 1. (Available at: https://digitalcommons.fairfield.edu/nealsb/vol33/iss1/1)
Number of pages: 20 Posted: 15 Apr 2021 Last Revised: 18 Jun 2021
Accepted Paper Series
City University of New York - Brooklyn College
Downloads 1,848
33.

Mining Face-to-Face Interaction Networks using Sociometric Badges: Predicting Productivity in an IT Configuration Task

Number of pages: 19 Posted: 08 May 2008
Working Paper Series
University of Pennsylvania - The Wharton School, MIT - Media Laboratory, Massachusetts Institute of Technology (MIT) - Sloan School of Management, National Bureau of Economic Research (NBER) and Massachusetts Institute of Technology (MIT)
Downloads 1,844
34.

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets

Number of pages: 46 Posted: 24 Feb 2020
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,837
35.

Artificial Intelligence Chatbots are New Recruiters

(IJACSA) International Journal of Advanced Computer Science and Applications, Vol. 10, No. 9, 2019
Number of pages: 5 Posted: 13 Feb 2020
Working Paper Series
Kingdom University and Kingdom University - Department of Business Administration
Downloads 1,751
36.

Power of Digital Marketing in Building Brands: A Review of Social Media Advertisement

International Journal of Management, 11 (4), 2020, pp. 244-254.
Number of pages: 11 Posted: 09 Jun 2020
Accepted Paper Series
Business Administration Department, Mangalayatan University, Aligarh, Uttar Pradesh, India, Institute of Business Management, Mangalayatan University, Aligarh, Uttar Pradesh, India and Institute of Business Management, Mangalayatan University, Aligarh, Uttar Pradesh, India
Downloads 1,735
37.

The Artist in Brand Culture

MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010
Number of pages: 20 Posted: 17 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads 1,665
38.

A Study of Impact of Promotion and Marketing Campaigns by Online Food Delivery Service on Buying Behavior of Customer of Ahmedabad

Number of pages: 15 Posted: 30 Jun 2020 Last Revised: 13 Jul 2020
Working Paper Series
GLS University, affiliation not provided to SSRN and GLS University, Faculty of Management, Students
Downloads 1,602
39.

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment

Number of pages: 29 Posted: 27 Jul 2004
Working Paper Series
University of Maryland and University of Southern California - Marshall School of Business
Downloads 1,599
40.

The Limitations of Corporate Governance Best Practices

Turnbull, Shann 2012. The Limitations of Corporate Governance Best Practices. In The Sage handbook of CORPORATE GOVERNANCE, Thomas Clarke and Douglas Branson, eds., Chapter 19, 428-449, Sage: London & Thousand Oaks, CA.
Number of pages: 22 Posted: 11 Apr 2011 Last Revised: 19 May 2012
Accepted Paper Series
International Institute for Self-Governance
Downloads 1,588
41.

How Blockchain Will Change Marketing As We Know It

Number of pages: 6 Posted: 12 Oct 2018
Working Paper Series
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Imperial College London - Business School
Downloads 1,530
42.

Queering International Development? An Examination of New 'LGBT Rights' Rhetoric, Policy, and Programming among International Development Agencies

Bergenfield, Rachel and Alice Miller. Queering International Development? An Examination of New “Lgbt Rights” Rhetoric, Policy, and Programming Among International Development Agencies (March, 2014). LGBTQ Policy Journal, Harvard Kennedy School.
Number of pages: 18 Posted: 25 Oct 2014
Accepted Paper Series
Yale University and Yale University
Downloads 1,347
43.

Knowledge Management in Non-Governmental Organisations: A Partnership for the Future

Proceedings of the 7th International Conference, Enterprise Information Systems (ICEIS), Miami, USA, May 24-28, 2005
Number of pages: 10 Posted: 03 Jun 2005
Accepted Paper Series
University Fernando Pessoa, University Fernando Pessoa, University Fernando Pessoa and Kedge Business School
Downloads 1,327
44.

The Role Of Brand Trust in The Impact Of Social Media Influencers On Purchase Intention

Number of pages: 12 Posted: 26 Apr 2021
Working Paper Series
Azerbaijan State University of Economics
Downloads 1,319
45.

Impact of Motivation on Employees Performance in Pakistan

Rida, N. and Siddiqui, D. A. (2019). Impact of Motivation on Employees Performance in Pakistan. Business Management and Strategy, 10(1), 1-22
Number of pages: 22 Posted: 14 May 2019
Accepted Paper Series
University of Karachi - Karachi University Business School and Karachi University Business School
Downloads 1,312
46.

Marketing without Advertising – A Case Study of Xiaomi Mobile in India

Number of pages: 7 Posted: 02 Jul 2020
Working Paper Series
Dr. Ambedkar Institute of Management Studies and Research and Dr. Ambedkar Institute of Management Studies and Research
Downloads 1,286
47.

An EU Competition law Analysis of Online Display Advertising in the Programmatic Age

TILEC Discussion Paper No. DP2019-031
Number of pages: 46 Posted: 02 Jan 2019 Last Revised: 18 Dec 2019
Working Paper Series
Tilburg Law and Economics Center (TILEC) and Geradin Partners
Downloads 1,283
48.

Assessing (The Impact) Of Advertisement On Customer Decision Making: Evidence From An Educational Institution

Ali, B. J. (2021). Assessing (The impact) of advertisement on customer decision making: Evidence from an educational institution. Afak for Science Journal, 06(01), 267–280. Retrieved from https://www.asjp.cerist.dz/en/article/141056
Number of pages: 15 Posted: 08 Mar 2021
Accepted Paper Series
Komar University for Science and Technology
Downloads 1,219
49.

Influencer Marketing with Fake Followers

IIM Bangalore Research Paper No. 580
Number of pages: 45 Posted: 26 Dec 2018 Last Revised: 17 Mar 2022
Working Paper Series
IIM Bangalore, Indraprastha Institute of Information Technology and Indian Institute of Management (IIMB), Bangalore
Downloads 1,113
50.

A Case Study on Marketing Strategy of Xiaomi

International Journal of Management, Technology, and Social Sciences (IJMTS), ISSN: 2581-6012, Vol. 4, No. 2, September 2019.
Number of pages: 7 Posted: 23 Oct 2019
Accepted Paper Series
Narsee Monjee Institute of Management StudiesNMIMS University
Downloads 1,105