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PANIITIMC 2018: Marketing

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PANIITIMC 2018 Tracks:

720 Total downloads

Viewing: 1 - 13 of 13 papers

1.

To Study the Factors That Impact In-Game Purchases in Mobile Gaming Industry: A West Bengal Perspective

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 7 Posted: 29 Dec 2020
Working Paper Series
JIS University and JIS University
Downloads 92
2.

A Study to Measure the Mediating Role of Trust Factor on the Relationship Between Customer Satisfaction and Attitude of Customers Towards the Usage of Plastic Money

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 20 Posted: 29 Dec 2020
Working Paper Series
Haryana School of Business, GJUS&T, Hisar and Guru Jambheshwar University
Downloads 47
3.

E Word of Mouth Antecedents and Its influence on User Satisfaction- A Study

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 19 Posted: 22 Dec 2020
Working Paper Series
Institute of Management Studies, Banaras Hindu University and Institute of Management Studies, Banaras Hindu University
Downloads 38
4.

Service Quality and Behavioral Intention: The Mediating Effect of Satisfaction in Online Food Ordering Services

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 23 Posted: 22 Dec 2020
Working Paper Series
Amity School of Business Amity University Noida and Amity University
Downloads 215
5.

Does the Brand Value Build on Online Communities Influence Customers to Buy Green Products? Role of Brand Credibility as a Mediator and Trust on the Brand as a Moderator to This Relationship

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 11 Posted: 21 Dec 2020
Working Paper Series
Chandigarh University and Indian Institute of Management (IIM), Kozhikode
Downloads 39
6.

How Technology Affects the Brand Behaviour? A Case of Indian Retail Sector

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 23 Posted: 21 Dec 2020
Working Paper Series
STEP-HBTI Kanpur
Downloads 28
7.

The Practice of Journalism in the Digital Age

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 34 Posted: 21 Dec 2020
Working Paper Series
University of Petroleum and Energy Studies (UPES)
Downloads 29
8.

Exploring Gender Receptivity on the Process and Outcome of ‘Social Networking Site Advertising Evaluation’

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 10 Posted: 08 Dec 2020
Working Paper Series
Guru Gobind Singh Indraprastha University and Guru Gobind Singh Indraprastha University
Downloads 24
9.

Difference in Shoppers’ Learning Differentiate Shopping Satisfaction

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 10 Posted: 07 Dec 2020
Working Paper Series
PG. Dept. of Business Administration, Sambalpur University, Odisha, India, Sambalpur University - Department of Business Administration and PG. Dept. of Business Administration, Sambalpur University, Odisha, India
Downloads 12
10.

Purchase Now and Pay Later: Consumer Preferences Towards No Cost EMI’s in India

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 7 Posted: 07 Dec 2020
Working Paper Series
Faculty of Management Studies, University of Delhi, Faculty of Management Studies, University of Delhi and Faculty of Management Studies , University of Delhi

Multiple version iconThere are 2 versions of this paper

Downloads 72
11.

A Study On Customer Satisfaction in E-Retailing with Special Reference to Consumer Electronics and Appliances: An Analytical Research on Indian Perspective

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 18 Posted: 07 Dec 2020
Working Paper Series
University of Calcutta - Indian Institute of Social Welfare and Business Management (IISWBM), West Bengal State University and University of Calcutta, Indian Institute of Social Welfare and Business Management (IISWBM), Students
Downloads 45
12.

Marketing Implications of Nutrition Food Labels on Consumer’s Purchase Behaviour

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 49 Posted: 07 Dec 2020
Working Paper Series
CHRIST(Deemed to be University), CHRIST(Deemed to be University) and Christ University
Downloads 49
13.

Government Policies & Rural Development – An Enabler Modelling for Indian Rural Markets

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 17 Posted: 06 Apr 2020
Working Paper Series
UPES, Indian Institute of Technology (IIT), Roorkee - Department of Management Studies, Indian Institute of Technology (IIT), Roorkee and IIM Kashipur
Downloads 30