Search Results
InfoSciRN: Coding Theory (Topic)

416 Total downloads

Viewing: 1 - 3 of 3 papers


The Effects of Second Screen Use on Sponsor Brand Awareness: A Dual Coding Theory Perspective

Journal of Consumer Marketing, v32, Forthcoming
Number of pages: 25 Posted: 07 Feb 2020
Accepted Paper Series
University of North Carolina at Chapel Hill, Indiana University, Northern Kentucky University - College of Business and Ohio State University (OSU)
Downloads 221

Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory

Journal of Consumer Psychology 20 (2010) 317-326
Number of pages: 10 Posted: 07 Feb 2020
Accepted Paper Series
Nanyang Technological University (NTU), Temple University - Fox School of Business and Management and University of Michigan, Stephen M. Ross School of Business
Downloads 191

Tentative De Codificare A Limbii „Moldovenești” (1926-1932) (Attempts to Code the „Moldavian” Language (1926–1932))

Philologia (LXIII, 1-2, 2019)
Number of pages: 8 Posted: 18 Oct 2019
Accepted Paper Series
Institutul de Filologie Bogdan Petriceicu Hasdeu
Downloads 4