Search Results
ERIM: Marketing (Topic)

45,281 Total downloads

Viewing: 1 - 50 of 90 papers

1.

Faculty Research Incentives and Business School Health: A New Perspective for Marketing

Number of pages: 50 Posted: 23 Jun 2020
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), New York University (NYU) - Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 5
2.

Choice Architecture for Healthier Insurance Choices: Ordering and Partitioning Can Improve Decisions

ERIM Report Series Reference
Number of pages: 51 Posted: 11 Jul 2019
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Columbia Business School - Marketing and University of Pennsylvania Law School
Downloads 34
3.

Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities

ERIM Report Series Reference: ERS-2019-007-MKT
Number of pages: 51 Posted: 21 May 2019 Last Revised: 22 Jun 2020
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and New York University (NYU) - Department of Marketing
Downloads 18
4.

A Robust Bootstrap Test for Mediation Analysis

ERIM Report Series Reference Forthcoming
Number of pages: 45 Posted: 07 Aug 2018
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and Erasmus University Rotterdam (EUR)
Downloads 32
5.

The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy

Number of pages: 54 Posted: 17 Jan 2018
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 168
6.

Partitioning Sorted Sets: Overcoming Choice Overload While Maintaining Decision Quality

Columbia Business School Research Paper No. 18-2
Number of pages: 59 Posted: 05 Dec 2017
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Pennsylvania Law School and Columbia Business School - Marketing
Downloads 77
7.

Individuals' Decisions in the Presence of Multiple Goals

ERIM Report Series Reference
Number of pages: 32 Posted: 11 Apr 2017
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of South Australia - Institute for Choice, University of Alberta, Eindhoven University of Technology (TUE) - Urban Planning Group, University of Michigan at Ann Arbor - College of Literature, Science & the Arts, University of Newcastle, Delft University of Technology - Department of Transport and Logistics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Michigan at Ann Arbor - Marketing, University of South Australia and Boston College - Carroll School of Management
Downloads 46
8.

Regulating Robo Advice Across the Financial Services Industry

Iowa Law Review, Vol. 103, P. 713, 2018, U of Penn, Inst for Law & Econ Research Paper No. 17-11
Number of pages: 39 Posted: 13 Mar 2017 Last Revised: 16 Feb 2018
Accepted Paper Series
University of Pennsylvania Law School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,926
9.

Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Market Performance

ERIM Report Series
Number of pages: 54 Posted: 02 Oct 2016 Last Revised: 09 Jan 2019
Accepted Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), INSEAD, University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 86
10.

Consumer Response to Social Media and Online Video Advertising

Posted: 15 Sep 2016 Last Revised: 21 Dec 2018
Working Paper Series
Erasmus Research Institute of Management (ERIM), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Management Science (MS) and Northeastern University - D'Amore-McKim School of Business
11.

Examining Golfer Characteristics: A Framework for Understanding Visitors to a Destination

Number of pages: 24 Posted: 29 May 2010 Last Revised: 03 Jun 2010
Working Paper Series
University of Prince Edward Island - Business, University of Prince Edward Island - Business and University of Prince Edward Island - Business
Downloads 89
12.

Intra- and Inter-Channel Competition in Local-Service Sectors

ERIM Report Series Reference No. ERS-2005-018-MKT
Number of pages: 40 Posted: 26 Aug 2006
Working Paper Series
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 137
13.

Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data

ERIM Report Series Reference No. ERS-2004-028-MKT
Number of pages: 22 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Downloads 2,182
14.

Predicting Customer Lifetime Value in Multi-Service Industries

Number of pages: 48 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Downloads 2,151
15.

Modeling Dynamic Effects of the Marketing Mix on Market Shares

Number of pages: 32 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,658
16.

Predicting Customer Potential Value: An Application in the Insurance Industry

ERIM Report Series Reference No. ERS-2001-01-MKT
Number of pages: 43 Posted: 26 Aug 2006
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,335
17.

Confidence Intervals for Cronbach's Coefficient Alpha Values

ERIM Report Series Reference No. ERS-2003-041-MKT
Number of pages: 47 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,239
18.

Econometric Analysis of the Market Share Attraction Model

ERIM Report Series Reference No. ERS-2001-25-MKT
Number of pages: 35 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,032
19.

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

ERIM Report Series Reference No. ERS-2000-33-MKT
Number of pages: 39 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 605
20.

How and Why Decision Models Influence Marketing Resource Allocations

Number of pages: 56 Posted: 26 Aug 2006
Working Paper Series
Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing, Pennsylvania State University - Institute for the Study of Business Markets and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 489
21.

Changing Perceptions and Changing Behavior in Customer Relationships

ERIM Report Series Reference No. ERS-2001-31-MKT
Number of pages: 27 Posted: 26 Aug 2006
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 460
22.

The Mediating Effect of Npd-Activities and Npd-Performance on the Relationship between Market Orientation and Organizational Performance

ERIM Report Series Reference No. ERS-2000-50-MKT
Number of pages: 53 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 374
23.

Informants in Organizational Marketing Research

ERIM Report Series Reference No. ERS-2000-32-MKT
Number of pages: 50 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Pennsylvania State University - Institute for the Study of Business Markets and McMaster University - Michael G. DeGroote School of Business
Downloads 360
24.

On the Bass Diffusion Theory, Empirical Models and Out-of-Sample Forecasting

Number of pages: 14 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 359
25.

The Impact of Business-Cycle Fluctuations on Private-Label Share

ERIM Report Series Reference No. ERS-2005-061-MKT
Number of pages: 41 Posted: 26 Aug 2006
Working Paper Series
KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 327
26.

Means-End Relations

Number of pages: 65 Posted: 26 Aug 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 319
27.

Firm Size and Export Intensity

ERIM Report Series Reference No. ERS-2001-12-MKT
Number of pages: 20 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 309
28.

Modeling Potentially Time-Varying Effects of Promotions on Sales

ERIM Report Series Reference No. ERS-2001-05-MKT
Number of pages: 32 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 283
29.

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

ERIM Report Series Reference No. ERS-2003-046-MKT
Number of pages: 53 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, INSEAD - Marketing and INSEAD
Downloads 260
30.

Buying High Tech Products

ERIM Report Series Reference No. ERS-2001-27-MKT
Number of pages: 48 Posted: 26 Aug 2006
Working Paper Series
Catholic University of Leuven (KUL), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 238
31.

Sensemaking from Actions

ERIM Report Series Reference No. ERS-2000-52-MKT
Number of pages: 56 Posted: 26 Aug 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 230
32.

Broker Positions in Task-Specific Knowledge Networks

Number of pages: 57 Posted: 26 Aug 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM), University of Groningen - Department of Social and Organizational Psychology and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 160
33.

An Equilibrium-Correction Model for Dynamic Network Data

ERIM Report Series Reference No. ERS-2001-39-MKT
Number of pages: 33 Posted: 26 Aug 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam (EUR) - Department of Econometrics and Carnegie Mellon University - David A. Tepper School of Business
Downloads 136
34.

On the Predictive Content of Production Surveys: A Pan-European Study

Number of pages: 35 Posted: 26 Aug 2006
Working Paper Series
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 75
35.

Channel Power in Multi-Channel Environments

ERIM Report Series Reference No. ERS-2004-041-MKT
Number of pages: 27 Posted: 23 Jun 2006
Working Paper Series
University of Frankfurt - Department of Electronic Commerce, Catholic University of Leuven (KUL) - Department of Applied Economics and Goethe University Frankfurt
Downloads 435
36.

Where Do Your Pennies Go? Disclosing Commissions for Charitable Fundraising

8(4) The International Journal of Not-for-Profit Law (August 2006)
Number of pages: 33 Posted: 01 May 2006 Last Revised: 04 Apr 2012
Accepted Paper Series
College of Management (Israel) - School of Law
Downloads 157
37.

Differentiated Bayesian Conjoint Choice Designs

ERIM Report Series Reference No. ERS-2003-016-MKT
Number of pages: 24 Posted: 28 Mar 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 202
38.

When are Crm Systems Successful? The Perspective of the User and of the Organization

ERIM Report Series Reference No. ERS-2005-048-MKT
Number of pages: 53 Posted: 02 Jan 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,303
39.

Why “They” Never Can Be as Good as “Us”: How Other Organizations Must Be Worse Off on Essential Features

ERIM Report Series Reference No. ERS-2005-073-MKT
Number of pages: 43 Posted: 02 Jan 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM) and affiliation not provided to SSRN
Downloads 49
40.

Win-Win Strategies at Discount Stores

ERIM Report Series Reference No. ERS-2005-050-MKT
Number of pages: 26 Posted: 27 Dec 2005
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Downloads 340
41.

“Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study

ERIM Report Series Reference No. ERS-2005-081-MKT
Number of pages: 26 Posted: 21 Dec 2005
Working Paper Series
EDHEC Business School - Department of Marketing and Delft University of Technology
Downloads 150
42.

Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods

ERIM Report Series Reference No. ERS-2005-045-MKT
Number of pages: 40 Posted: 15 Dec 2005
Working Paper Series
Carnegie Mellon University - David A. Tepper School of Business, KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Department of Econometrics and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 286
43.

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

ERIM Report Series Reference No. ERS-2005-047-MKT
Number of pages: 44 Posted: 21 Oct 2005
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics, Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 366
44.

The European Consumer: United in Diversity?

ERIM Report Series Reference No. ERS-2005-022-MKT
Number of pages: 33 Posted: 20 Sep 2005
Working Paper Series
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 169
45.

Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line

ERIM Report Series Reference No. ERS-2005-007-MKT
Number of pages: 36 Posted: 09 Sep 2005
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Ozyegin University
Downloads 225
46.

Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions

Number of pages: 51 Posted: 19 Jan 2005
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute and University of Groningen - Department of Marketing & Marketing Research
Downloads 451
47.

Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys

International Journal of Forecasting, 2008
Number of pages: 41 Posted: 20 Dec 2004 Last Revised: 26 Mar 2008
Working Paper Series
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 315
48.

How to Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies

Number of pages: 53 Posted: 29 Sep 2004
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 406
49.

Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type

Number of pages: 51 Posted: 28 Sep 2004
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 474
50.

Coping with Sales Call Anxiety and its Effects on Protective Actions

Number of pages: 52 Posted: 20 Mar 2004
Working Paper Series
University of Cologne - Department of Economics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan, Stephen M. Ross School of Business
Downloads 246