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ERIM: Marketing (Topic)

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Viewing: 1 - 50 of 84 papers

1.

Further Thoughts on Crm

ERIM Report Series Reference No. ERS-2002-83-MKT
Number of pages: 33 Posted: 05 Feb 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 2,162
2.

Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data

ERIM Report Series Reference No. ERS-2004-028-MKT
Number of pages: 22 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Downloads 2,090
3.

Predicting Customer Lifetime Value in Multi-Service Industries

ERIM Report Series Reference No. ERS-2003-038-MKT
Number of pages: 48 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Downloads 2,048
4.

The Effectiveness of Advertising Matching Purchase Motivation

ERIM Report Series Reference No. ERS-2001-65-MKT
Number of pages: 47 Posted: 20 Feb 2003
Working Paper Series
Tinbergen Institute, Wageningen UR - Economics of Consumers and Households and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 1,730
5.

Modeling Dynamic Effects of the Marketing Mix on Market Shares

ERIM Report Series Reference No. ERS-2003-044-MKT
Number of pages: 32 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,604
6.

Evaluating Direct Marketing Campaigns: Recent Findings and Future Research Topics

ERIM Report Series Reference No. ERS-2002-26-MKT
Number of pages: 46 Posted: 20 Feb 2003
Working Paper Series
Social and Cultural Planning Office, Erasmus University Rotterdam (EUR) - Department of Econometrics and University of Amsterdam - Academy for Economic Studies
Downloads 1,278
7.

When are Crm Systems Successful? The Perspective of the User and of the Organization

ERIM Report Series Reference No. ERS-2005-048-MKT
Number of pages: 53 Posted: 02 Jan 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,248
8.

Persistence Modeling for Assessing Marketing Strategy Performance

ERIM Report Series Reference No. ERS-2003-088-MKT
Number of pages: 31 Posted: 09 Mar 2004
Working Paper Series
Catholic University of Leuven (KUL) - Department of Applied Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,237
9.

Predicting Customer Potential Value: An Application in the Insurance Industry

ERIM Report Series Reference No. ERS-2001-01-MKT
Number of pages: 43 Posted: 26 Aug 2006
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,213
10.

A Multi-Country Study of the Adoption of Erp Systems

ERIM Report Series Reference No. ERS-2003-019-MKT
Number of pages: 33 Posted: 27 May 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,190
11.

Confidence Intervals for Cronbach's Coefficient Alpha Values

ERIM Report Series Reference No. ERS-2003-041-MKT
Number of pages: 47 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,146
12.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

ERIM Report Series Reference No. ERS-2002-20-MKT
Number of pages: 55 Posted: 20 Feb 2003
Working Paper Series
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 1,023
13.

The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development

ERIM Report Series Reference No. ERS-2002-27-MKT
Number of pages: 59 Posted: 20 Feb 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research
Downloads 1,023
14.

Econometric Analysis of the Market Share Attraction Model

ERIM Report Series Reference No. ERS-2001-25-MKT
Number of pages: 35 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 937
15.

The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions

ERIM Report Series Reference No. ERS-2002-106-MKT
Number of pages: 46 Posted: 18 Jan 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute, University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 877
16.

Do Promotions Benefit Manufacturers, Retailers or Both?

ERIM Report Series Reference No. ERS-2002-21-MKT
Number of pages: 49 Posted: 20 Feb 2003
Working Paper Series
Boston University - Questrom School of Business, Ozyegin University, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 876
17.

The Theoretical Underpinnings of Customer Asset Management

ERIM Report Series Reference No. ERS-2002-80-MKT
Number of pages: 61 Posted: 17 Feb 2003
Working Paper Series
Arizona State University (ASU) - Marketing Department, Boston College - Department of Marketing and University of Groningen - Department of Marketing & Marketing Research
Downloads 735
18.

Regulating Robo Advice Across the Financial Services Industry

Iowa Law Review, Vol. 103, Forthcoming, U of Penn, Inst for Law & Econ Research Paper No. 17-11
Number of pages: 38 Posted: 13 Mar 2017 Last Revised: 31 May 2017
Accepted Paper Series
University of Pennsylvania Law School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 714
19.

Competitiveness of Family Businesses

ERIM Report Series Reference No. ERS-2001-50-MKT
Number of pages: 33 Posted: 18 Feb 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 677
20.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

ERIM Report Series Reference No. ERS-2003-004-MKT
Number of pages: 51 Posted: 27 May 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 664
21.

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

ERIM Report Series Reference No. ERS-2000-33-MKT
Number of pages: 39 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 590
22.

Building Stronger Channel Relationships Through Information Sharing

ERIM Report Series Reference No. ERS-2002-84-MKT
Number of pages: 62 Posted: 19 Mar 2003
Working Paper Series
IMD International, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 543
23.

The Econometrics of the Bass Diffusion Model

ERIM Report Series Reference No. ERS-2002-66-MKT
Number of pages: 42 Posted: 17 Feb 2003
Working Paper Series
University of Amsterdam - Amsterdam School of Economics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 514
24.

How and Why Decision Models Influence Marketing Resource Allocations

ERIM Report Series Reference No. ERS-2001-33-MKT
Number of pages: 56 Posted: 26 Aug 2006
Working Paper Series
Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing, Pennsylvania State University - Institute for the Study of Business Markets and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 479
25.

Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction

ERIM Report Series Reference No. ERS-2003-005-MKT
Number of pages: 60 Posted: 27 May 2003
Working Paper Series
EDHEC Business School - Department of Marketing
Downloads 476
26.

How the Impact of Integration of Marketing and R&D Differs Depending on a Firm?S Resources and its Strategic Scope

ERIM Report Series Reference No. ERS-2002-68-MKT
Number of pages: 50 Posted: 17 Feb 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 470
27.

What is the Predictive Power of Market Orientation?

ERIM Report Series Reference No. ERS-2002-88-MKT
Number of pages: 34 Posted: 20 Jan 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 463
28.

Deriving Dynamic Marketing Effectiveness from Econometric Time Series Models

ERIM Report Series Reference No. ERS-2003-079-MKT
Number of pages: 44 Posted: 29 Jan 2004
Working Paper Series
Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 460
29.

Changing Perceptions and Changing Behavior in Customer Relationships

ERIM Report Series Reference No. ERS-2001-31-MKT
Number of pages: 27 Posted: 26 Aug 2006
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 452
30.

Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type

ERIM Report Series Reference No. ERS-2004-084-MKT
Number of pages: 51 Posted: 28 Sep 2004
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 442
31.

Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions

ERIM Report Series Reference No. ERS-2004-114-MKT
Number of pages: 51 Posted: 19 Jan 2005
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute and University of Groningen - Department of Marketing & Marketing Research
Downloads 435
32.

The Effect of Relational Constructs on Relationship Performance

ERIM Report Series Reference No. ERS-2000-08-MKT
Number of pages: 58 Posted: 20 Jan 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Department of Econometrics and University of Groningen - Faculty of Economics and Business
Downloads 422
33.

Channel Power in Multi-Channel Environments

ERIM Report Series Reference No. ERS-2004-041-MKT
Number of pages: 27 Posted: 23 Jun 2006
Working Paper Series
University of Frankfurt - Department of Electronic Commerce, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Frankfurt - Department of Marketing
Downloads 421
34.

The Shape of Utility Functions and Organizational Behavior

ERIM Report Series Reference No. ERS-2002-18-MKT
Number of pages: 21 Posted: 20 Feb 2003
Working Paper Series
Maastricht University and Erasmus Research Institute of Management (ERIM)

Multiple version iconThere are 2 versions of this paper

Downloads 413
35.

The Effectiveness of Different Mechanisms for Integrating Marketing and R&D

ERIM Report Series Reference No. ERS-2001-20-MKT
Number of pages: 47 Posted: 10 Feb 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 397
36.

How to Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies

ERIM Report Series Reference No. ERS-2004-038-MKT
Number of pages: 53 Posted: 29 Sep 2004
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 371
37.

The Mediating Effect of Npd-Activities and Npd-Performance on the Relationship between Market Orientation and Organizational Performance

ERIM Report Series Reference No. ERS-2000-50-MKT
Number of pages: 53 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 365
38.

Informants in Organizational Marketing Research

ERIM Report Series Reference No. ERS-2000-32-MKT
Number of pages: 50 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Pennsylvania State University - Institute for the Study of Business Markets and McMaster University - Michael G. DeGroote School of Business
Downloads 357
39.

On the Bass Diffusion Theory, Empirical Models and Out-of-Sample Forecasting

ERIM Report Series Reference No. ERS-2003-034-MKT
Number of pages: 14 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 349
40.

Forecasting Market Shares from Models for Sales

ERIM Report Series Reference No. ERS-2000-03-MKT
Number of pages: 19 Posted: 20 Jan 2003
Working Paper Series
Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 348
41.

Online Advertising Effectiveness Across Media Channels and Countries

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2838258,
Number of pages: 53 Posted: 15 Sep 2016 Last Revised: 18 Apr 2017
Working Paper Series
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Massachusetts Institute of Technology (MIT) - Management Science (MS), Northeastern University - D'Amore-McKim School of Business and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 339
42.

Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice

ERIM Report Series Reference No. ERS-2001-47-MKT
Number of pages: 28 Posted: 21 Feb 2003
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 331
43.

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

ERIM Report Series Reference No. ERS-2005-047-MKT
Number of pages: 44 Posted: 21 Oct 2005
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics, Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 328
44.

When Do Price Thresholds Matter in Retail Categories?

Marketing Science, Vol. 26, No. 1, pp. 83-100, January-February 2007
Number of pages: 18 Posted: 09 Mar 2004 Last Revised: 23 May 2008
Working Paper Series
Ozyegin University, Boston University - Questrom School of Business and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 322
45.

The Impact of Business-Cycle Fluctuations on Private-Label Share

ERIM Report Series Reference No. ERS-2005-061-MKT
Number of pages: 41 Posted: 26 Aug 2006
Working Paper Series
KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 318
46.

Means-End Relations

ERIM Report Series Reference No. ERS-2002-36-MKT
Number of pages: 65 Posted: 26 Aug 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 300
47.

Win-Win Strategies at Discount Stores

ERIM Report Series Reference No. ERS-2005-050-MKT
Number of pages: 26 Posted: 27 Dec 2005
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Downloads 300
48.

Firm Size and Export Intensity

ERIM Report Series Reference No. ERS-2001-12-MKT
Number of pages: 20 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 299
49.

Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys

International Journal of Forecasting, 2008
Number of pages: 41 Posted: 20 Dec 2004 Last Revised: 26 Mar 2008
Working Paper Series
Tilburg University, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 297
50.

Dynamic Effects of Trust and Cognitive Social Structures on Information Transfer Relationships

ERIM Report Series Reference No. ERS-2002-33-MKT
Number of pages: 40 Posted: 19 Feb 2003
Working Paper Series
Erasmus Research Institute of Management (ERIM), Carnegie Mellon University - David A. Tepper School of Business and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 294