Search Results
ERIM: Marketing (Topic)

44,369 Total downloads

Viewing: 1 - 50 of 89 papers

1.

Choice Architecture for Healthier Insurance Choices: Ordering and Partitioning Can Improve Decisions

ERIM Report Series Reference
Number of pages: 51 Posted: 11 Jul 2019
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Columbia Business School - Marketing and University of Pennsylvania Law School
Downloads 14
2.

Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities

ERIM Report Series Reference
Number of pages: 51 Posted: 21 May 2019
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and New York University (NYU) - Department of Marketing
Downloads 6
3.

A Robust Bootstrap Test for Mediation Analysis

ERIM Report Series Reference Forthcoming
Number of pages: 45 Posted: 07 Aug 2018
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and Erasmus University Rotterdam (EUR)
Downloads 9
4.

The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy

Number of pages: 54 Posted: 17 Jan 2018
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 148
5.

Partitioning Sorted Sets: Overcoming Choice Overload While Maintaining Decision Quality

Columbia Business School Research Paper No. 18-2
Number of pages: 59 Posted: 05 Dec 2017
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Pennsylvania Law School and Columbia Business School - Marketing
Downloads 58
6.

Individuals' Decisions in the Presence of Multiple Goals

ERIM Report Series Reference
Number of pages: 32 Posted: 11 Apr 2017
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of South Australia - Institute for Choice, University of Alberta - Department of Rural Economy, Eindhoven University of Technology (TUE) - Urban Planning Group, University of Michigan at Ann Arbor - College of Literature, Science & the Arts, University of Newcastle, Delft University of Technology - Department of Transport and Logistics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Michigan at Ann Arbor - Marketing, University of South Australia and Boston College - Carroll School of Management
Downloads 41
7.

Regulating Robo Advice Across the Financial Services Industry

Iowa Law Review, Vol. 103, P. 713, 2018, U of Penn, Inst for Law & Econ Research Paper No. 17-11
Number of pages: 39 Posted: 13 Mar 2017 Last Revised: 16 Feb 2018
Accepted Paper Series
University of Pennsylvania Law School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,753
8.

Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Market Performance

ERIM Report Series
Number of pages: 54 Posted: 02 Oct 2016 Last Revised: 09 Jan 2019
Accepted Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), INSEAD, University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 77
9.

Consumer Response to Social Media and Online Video Advertising

Posted: 15 Sep 2016 Last Revised: 21 Dec 2018
Working Paper Series
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Management Science (MS) and Northeastern University - D'Amore-McKim School of Business
10.

Examining Golfer Characteristics: A Framework for Understanding Visitors to a Destination

Number of pages: 24 Posted: 29 May 2010 Last Revised: 03 Jun 2010
Working Paper Series
University of Prince Edward Island - Business, University of Prince Edward Island - Business and University of Prince Edward Island - Business
Downloads 87
11.

Intra- and Inter-Channel Competition in Local-Service Sectors

ERIM Report Series Reference No. ERS-2005-018-MKT
Number of pages: 40 Posted: 26 Aug 2006
Working Paper Series
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 133
12.

Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data

ERIM Report Series Reference No. ERS-2004-028-MKT
Number of pages: 22 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Downloads 2,150
13.

Predicting Customer Lifetime Value in Multi-Service Industries

ERIM Report Series Reference No. ERS-2003-038-MKT
Number of pages: 48 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Downloads 2,113
14.

Modeling Dynamic Effects of the Marketing Mix on Market Shares

ERIM Report Series Reference No. ERS-2003-044-MKT
Number of pages: 32 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,650
15.

Predicting Customer Potential Value: An Application in the Insurance Industry

ERIM Report Series Reference No. ERS-2001-01-MKT
Number of pages: 43 Posted: 26 Aug 2006
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,306
16.

Confidence Intervals for Cronbach's Coefficient Alpha Values

ERIM Report Series Reference No. ERS-2003-041-MKT
Number of pages: 47 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,203
17.

Econometric Analysis of the Market Share Attraction Model

ERIM Report Series Reference No. ERS-2001-25-MKT
Number of pages: 35 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,015
18.

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

ERIM Report Series Reference No. ERS-2000-33-MKT
Number of pages: 39 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 599
19.

How and Why Decision Models Influence Marketing Resource Allocations

ERIM Report Series Reference No. ERS-2001-33-MKT
Number of pages: 56 Posted: 26 Aug 2006
Working Paper Series
Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing, Pennsylvania State University - Institute for the Study of Business Markets and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 486
20.

Changing Perceptions and Changing Behavior in Customer Relationships

ERIM Report Series Reference No. ERS-2001-31-MKT
Number of pages: 27 Posted: 26 Aug 2006
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 457
21.

The Mediating Effect of Npd-Activities and Npd-Performance on the Relationship between Market Orientation and Organizational Performance

ERIM Report Series Reference No. ERS-2000-50-MKT
Number of pages: 53 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 371
22.

Informants in Organizational Marketing Research

ERIM Report Series Reference No. ERS-2000-32-MKT
Number of pages: 50 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Pennsylvania State University - Institute for the Study of Business Markets and McMaster University - Michael G. DeGroote School of Business
Downloads 358
23.

On the Bass Diffusion Theory, Empirical Models and Out-of-Sample Forecasting

ERIM Report Series Reference No. ERS-2003-034-MKT
Number of pages: 14 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 354
24.

The Impact of Business-Cycle Fluctuations on Private-Label Share

ERIM Report Series Reference No. ERS-2005-061-MKT
Number of pages: 41 Posted: 26 Aug 2006
Working Paper Series
KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 325
25.

Means-End Relations

ERIM Report Series Reference No. ERS-2002-36-MKT
Number of pages: 65 Posted: 26 Aug 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 314
26.

Firm Size and Export Intensity

ERIM Report Series Reference No. ERS-2001-12-MKT
Number of pages: 20 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 305
27.

Modeling Potentially Time-Varying Effects of Promotions on Sales

ERIM Report Series Reference No. ERS-2001-05-MKT
Number of pages: 32 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 275
28.

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

ERIM Report Series Reference No. ERS-2003-046-MKT
Number of pages: 53 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, INSEAD - Marketing and INSEAD
Downloads 258
29.

Buying High Tech Products

ERIM Report Series Reference No. ERS-2001-27-MKT
Number of pages: 48 Posted: 26 Aug 2006
Working Paper Series
Catholic University of Leuven (KUL), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 233
30.

Sensemaking from Actions

ERIM Report Series Reference No. ERS-2000-52-MKT
Number of pages: 56 Posted: 26 Aug 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 228
31.

Broker Positions in Task-Specific Knowledge Networks

ERIM Report Series Reference No. ERS-2000-37-MKT
Number of pages: 57 Posted: 26 Aug 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM), University of Groningen - Department of Social and Organizational Psychology and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 155
32.

An Equilibrium-Correction Model for Dynamic Network Data

ERIM Report Series Reference No. ERS-2001-39-MKT
Number of pages: 33 Posted: 26 Aug 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam (EUR) - Department of Econometrics and Carnegie Mellon University - David A. Tepper School of Business
Downloads 134
33.

On the Predictive Content of Production Surveys: A Pan-European Study

ERIM Report Series Reference No. ERS-2004-017-MKT
Number of pages: 35 Posted: 26 Aug 2006
Working Paper Series
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 73
34.

Channel Power in Multi-Channel Environments

ERIM Report Series Reference No. ERS-2004-041-MKT
Number of pages: 27 Posted: 23 Jun 2006
Working Paper Series
University of Frankfurt - Department of Electronic Commerce, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Frankfurt - Department of Marketing
Downloads 431
35.

Where Do Your Pennies Go? Disclosing Commissions for Charitable Fundraising

8(4) The International Journal of Not-for-Profit Law (August 2006)
Number of pages: 33 Posted: 01 May 2006 Last Revised: 04 Apr 2012
Accepted Paper Series
College of Management (Israel) - School of Law
Downloads 155
36.

Differentiated Bayesian Conjoint Choice Designs

ERIM Report Series Reference No. ERS-2003-016-MKT
Number of pages: 24 Posted: 28 Mar 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 202
37.

When are Crm Systems Successful? The Perspective of the User and of the Organization

ERIM Report Series Reference No. ERS-2005-048-MKT
Number of pages: 53 Posted: 02 Jan 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,288
38.

Why “They” Never Can Be as Good as “Us”: How Other Organizations Must Be Worse Off on Essential Features

ERIM Report Series Reference No. ERS-2005-073-MKT
Number of pages: 43 Posted: 02 Jan 2006
Working Paper Series
Erasmus Research Institute of Management (ERIM) and affiliation not provided to SSRN
Downloads 49
39.

Win-Win Strategies at Discount Stores

ERIM Report Series Reference No. ERS-2005-050-MKT
Number of pages: 26 Posted: 27 Dec 2005
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Downloads 325
40.

“Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study

ERIM Report Series Reference No. ERS-2005-081-MKT
Number of pages: 26 Posted: 21 Dec 2005
Working Paper Series
EDHEC Business School - Department of Marketing and Delft University of Technology
Downloads 149
41.

Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods

ERIM Report Series Reference No. ERS-2005-045-MKT
Number of pages: 40 Posted: 15 Dec 2005
Working Paper Series
Carnegie Mellon University - David A. Tepper School of Business, KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Department of Econometrics and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 267
42.

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

ERIM Report Series Reference No. ERS-2005-047-MKT
Number of pages: 44 Posted: 21 Oct 2005
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics, Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 349
43.

The European Consumer: United in Diversity?

ERIM Report Series Reference No. ERS-2005-022-MKT
Number of pages: 33 Posted: 20 Sep 2005
Working Paper Series
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 167
44.

Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line

ERIM Report Series Reference No. ERS-2005-007-MKT
Number of pages: 36 Posted: 09 Sep 2005
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Ozyegin University
Downloads 224
45.

Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions

ERIM Report Series Reference No. ERS-2004-114-MKT
Number of pages: 51 Posted: 19 Jan 2005
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute and University of Groningen - Department of Marketing & Marketing Research
Downloads 444
46.

Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys

International Journal of Forecasting, 2008
Number of pages: 41 Posted: 20 Dec 2004 Last Revised: 26 Mar 2008
Working Paper Series
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 309
47.

How to Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies

ERIM Report Series Reference No. ERS-2004-038-MKT
Number of pages: 53 Posted: 29 Sep 2004
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 382
48.

Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type

ERIM Report Series Reference No. ERS-2004-084-MKT
Number of pages: 51 Posted: 28 Sep 2004
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 462
49.

Coping with Sales Call Anxiety and its Effects on Protective Actions

ERIM Report Series Reference No. ERS-2004-013-MKT
Number of pages: 52 Posted: 20 Mar 2004
Working Paper Series
University of Cologne - Department of Economics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan, Stephen M. Ross School of Business
Downloads 238
50.

Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications

ERIM Report Series Reference No. ERS-2004-011-MKT
Number of pages: 45 Posted: 20 Mar 2004
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Cologne - Department of Economics, Catholic University of Leuven (KUL) and University of Michigan, Stephen M. Ross School of Business
Downloads 138