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Advertising & Marketing Law eJournal

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Viewing: 1 - 50 of 578 papers

1.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Number of pages: 21 Posted: 30 Jul 2011
Working Paper Series
Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Law
Downloads 10,151
2.

Why Google Dominates Advertising Markets

24 STAN. TECH. L. REV. 55 (2020)
Number of pages: 121 Posted: 01 Jun 2020 Last Revised: 08 Dec 2020
Accepted Paper Series
Thurman Arnold Project
Downloads 7,049
3.

Americans Reject Tailored Advertising and Three Activities that Enable It

Number of pages: 27 Posted: 29 Sep 2009
Working Paper Series
University of Pennsylvania - Annenberg School for Communication, Stanford Institute for Human-Centered Artificial Intelligence, University of California, Berkeley - School of Law, Annenberg Public Policy Center and Annenberg Public Policy Center
Downloads 5,083
4.

Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads

Number of pages: 40 Posted: 15 Oct 2016 Last Revised: 05 Sep 2021
Working Paper Series
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 3,698
5.

An Overview of Privacy Law

Chapter 2 of PRIVACY LAW FUNDAMENTALS (published by IAPP, 2015), GWU Law School Public Law Research Paper No. 2015-45, GWU Legal Studies Research Paper No. 2015-45
Number of pages: 39 Posted: 06 Oct 2015 Last Revised: 01 Nov 2015
Accepted Paper Series
George Washington University Law School and University of California, Berkeley - School of Law
Downloads 3,267
6.

Discrimination in Online Ad Delivery

Number of pages: 36 Posted: 29 Jan 2013
Working Paper Series
Harvard University
Downloads 2,760
7.

Deregulating Relevancy in Internet Trademark Law

Number of pages: 90 Posted: 29 Dec 2004
Accepted Paper Series
Santa Clara University - School of Law
Downloads 2,346
8.

Privacy and Modern Advertising: Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities

Amsterdam Privacy Conference, 2012
Number of pages: 27 Posted: 08 Oct 2012
Accepted Paper Series
University of California, Berkeley - School of Law, University of California, Berkeley - School of Law and University of California, Berkeley - School of Law
Downloads 2,058
9.

Beliefs and Behaviors: Internet Users' Understanding of Behavioral Advertising

TPRC 2010
Number of pages: 31 Posted: 22 Jan 2012
Accepted Paper Series
affiliation not provided to SSRN and Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology
Downloads 1,907
10.

Do You Mind My Smoking? Plain Packaging of Cigarettes Under the TRIPS Agreement

John Marshall Review of Intellectual Property Law, Vol. 10, No. 3, 2011
Number of pages: 26 Posted: 31 Jan 2011 Last Revised: 08 Mar 2014
Accepted Paper Series
HEC Paris and City University London - The City Law School
Downloads 1,843
11.

The Legitimacy of Plain Packaging Under International Intellectual Property Law: Why There is No Right to Use a Trademark Under Either the Paris Convention or the Trips Agreement

PUBLIC HEALTH AND PLAIN PACKAGING OF CIGARETTES: LEGAL ISSUES, A. Mitchell, T. Voon and J. Liberman, eds., Edward Elgar, 2012
Number of pages: 22 Posted: 22 Feb 2012 Last Revised: 10 Feb 2016
Accepted Paper Series
Monash University - Faculty of Law
Downloads 1,839
12.

Theories of Self-Preferencing Under Article 102 TFEU: A Reply to Bo Vesterdorf

Competition Law & Policy Debate 1 CLPD (2015)
Number of pages: 18 Posted: 10 Apr 2015 Last Revised: 13 Feb 2020
Accepted Paper Series
European University Institute - Department of Law (LAW)
Downloads 1,660
13.
Downloads 1,511
14.

What We Buy When We 'Buy Now'

165 University of Pennsylvania Law Review 317 (2017), UC Berkeley Public Law Research Paper No. 2778072
Number of pages: 60 Posted: 15 May 2016 Last Revised: 23 Dec 2016
Accepted Paper Series
Case Western Reserve University School of Law and University of California, Berkeley - School of Law
Downloads 1,506
15.

The Costs of Lost Privacy: Consumer Harm and Rising Economic Inequality in the Age of Google

WILLIAM MITCHELL LAW REVIEW, Volume 40, Issue 2, 2014
Number of pages: 54 Posted: 15 Aug 2013 Last Revised: 14 Aug 2014
Accepted Paper Series
Information Law Institute- New York University
Downloads 1,485
16.

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

Yale University Economic Growth Center Discussion Paper No. 968, Yale Economics Department Working Paper No. 58
Number of pages: 35 Posted: 24 Jan 2009
Working Paper Series
University of Chicago - Booth School of Business, Yale UniversityNorthwestern University - Kellogg School of Management, Harvard University - Department of Economics, Princeton University and Dartmouth College
Downloads 1,483
17.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Retired
Downloads 1,393
18.

Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants

Journal of Political Economy, Volume 126, Issue 1, February 2018
Number of pages: 57 Posted: 10 Aug 2014 Last Revised: 08 Jul 2018
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 1,392
19.

Free: Accounting for the Costs of the Internet’s Most Popular Price

61 UCLA L. Rev. 606 (2014)
Number of pages: 65 Posted: 20 Mar 2013 Last Revised: 13 Mar 2018
Accepted Paper Series
University of California, Berkeley - School of Law and University of Washington
Downloads 1,244
20.

An EU Competition law Analysis of Online Display Advertising in the Programmatic Age

TILEC Discussion Paper No. DP2019-031
Number of pages: 46 Posted: 02 Jan 2019 Last Revised: 18 Dec 2019
Working Paper Series
Tilburg Law and Economics Center (TILEC) and Geradin Partners
Downloads 1,222
21.

Online Advertising, Identity and Privacy

U of Chicago Law & Economics, Olin Working Paper No. 475
Number of pages: 49 Posted: 01 Jul 2009
Working Paper Series
University of Chicago - Law School
Downloads 1,209
22.

Social Networks, Privacy, and Freedom of Association: Data Empowerment vs. Data Protection

90 North Carolina Law Review 1371, 2012, Ohio State Public Law Working Paper 165, 2011 TPRC Conference
Number of pages: 47 Posted: 23 Jan 2012 Last Revised: 02 Jan 2018
Working Paper Series
Georgia Institute of Technology - Scheller College of Business
Downloads 1,197
23.

Google as a de facto Privacy Regulator: Analyzing Chrome’s Removal of Third-party Cookies from an Antitrust Perspective

TILEC Discussion Paper No. DP2020-034
Number of pages: 82 Posted: 15 Dec 2020 Last Revised: 29 Mar 2021
Working Paper Series
Tilburg Law and Economics Center (TILEC), Geradin Partners and Geradin Partners
Downloads 1,184
24.

Taking Behavioralism Seriously: The Problem of Market Manipulation

New York University Law Review, Vol. 74, p. 632, 1999, Harvard Public Law Working Paper No. 08-54
Number of pages: 118 Posted: 24 Oct 2008 Last Revised: 16 Nov 2008
Accepted Paper Series
Harvard Law School and Yale University - Law School
Downloads 1,169
25.

‘Trust Me, I’m Fair’: Analysing Google’s Latest Practices in Ad Tech From the Perspective of EU Competition Law

TILEC Discussion Paper No. DP 2019-029
Number of pages: 47 Posted: 16 Oct 2019 Last Revised: 16 Dec 2019
Working Paper Series
Tilburg Law and Economics Center (TILEC) and Geradin Partners
Downloads 1,157
26.

Comparative Advertising and Competition Policy

International University in Germany Working Paper No. 19/2004
Number of pages: 38 Posted: 05 Apr 2005
Working Paper Series
University of Bologna - Department of Economics and University of Mannheim - Department of Economics
Downloads 1,151
27.

Online Word of Mouth and its Implications for Trademark Law

Santa Clara Univ. Legal Studies Research Paper No. 07-46, TRADEMARK LAW AND THEORY: A HANDBOOK OF CONTEMPORARY RESEARCH, Graeme B. Dinwoodie and Mark D. Janis, eds., Edward Elgar Press, 2007
Number of pages: 28 Posted: 10 Oct 2007 Last Revised: 01 Feb 2014
Accepted Paper Series
Santa Clara University - School of Law
Downloads 1,142
28.

The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition

Rotman School of Management Working Paper No. 2180851
Number of pages: 37 Posted: 27 Nov 2012 Last Revised: 15 Oct 2016
Working Paper Series
Stanford Graduate School of Business, University of Bologna - Department of Economics and University of Toronto - Rotman School of Management
Downloads 1,134
29.

Face Off: Assessing WTO Challenges to Australia's Scheme for Plain Tobacco Packaging

Public Law Review, Vol. 22, No. 3, pp. 218–240, 2011
Number of pages: 19 Posted: 31 Jan 2012
Accepted Paper Series
Faculty of Law, Monash University and University of Melbourne - Law School
Downloads 1,093
30.

Advertising and Social Identity

Buffalo Law Review Vol. 58, No. 4, pp. 931-976
Number of pages: 46 Posted: 19 Aug 2009 Last Revised: 18 Oct 2010
Working Paper Series
SUNY Buffalo Law School
Downloads 1,090
31.

Technology, Autonomy, and Manipulation

Internet Policy Review 2019, 8(2). DOI: 10.14763/2019.2.1410
Number of pages: 22 Posted: 17 Jul 2019
Accepted Paper Series
Penn State University, University of Amsterdam and New York UniversityCornell Tech
Downloads 1,084
32.

Digital Technology as a Challenge to European Contract Law – From the Existing to the Future Architecture

13 European Review of Contract Law 255-293 (2017), Stefan Grundmann (ed.), European Contract Law in the Digital Age (Intersentia, 2018) 3-45
Number of pages: 29 Posted: 21 Jul 2017 Last Revised: 16 May 2019
Accepted Paper Series
Humboldt University of Berlin - Faculty of Law and European University Viadrina Frankfurt (Oder) - European New School of Digital Studies
Downloads 1,035
33.

Comparative Advertisement and Infringement of Trademarks: A Perspective from Consumers

Number of pages: 9 Posted: 28 Jul 2011 Last Revised: 12 Aug 2011
Working Paper Series
SMAS Intellectual Property
Downloads 1,030
34.

Brandjacking on Social Networks: Trademark Infringement by Impersonation of Markholders

Buffalo Law Review, Vol. 58, p. 851, 2010, San Diego Legal Studies Research Paper No. 09-029
Number of pages: 79 Posted: 03 Nov 2009 Last Revised: 01 Feb 2014
Accepted Paper Series
University of San Diego School of Law
Downloads 976
35.

The Case for Resurrecting the FTC Act’s Penalty Offense Authority

University of Pennsylvania Law Review, Forthcoming
Number of pages: 48 Posted: 03 Nov 2020 Last Revised: 16 Feb 2021
Accepted Paper Series
Government of the United States of America - Federal Trade Commission and Government of the United States of America - Federal Trade Commission
Downloads 968
36.

Unconventional Marketing: From Guerrilla to Consumer Made

Chapter for: Routledge Companion on Future of Marketing Part III. Reconnecting with Consumers and Markets, Forthcoming, San Diego Legal Studies Paper No. 14-165
Number of pages: 22 Posted: 10 Sep 2014
Accepted Paper Series
Euromed Management and LCA Ltd
Downloads 966
37.

Interpreting Contracts via Surveys and Experiments

University of Chicago Coase-Sandor Institute for Law & Economics Research Paper No. 791, U of Chicago, Public Law Working Paper No. 671
Number of pages: 75 Posted: 26 Jan 2017 Last Revised: 15 May 2018
Working Paper Series
University of Chicago Law School and University of Chicago Law School
Downloads 959
38.

Revisiting Search Engine Bias

William Mitchell Law Review, Vol. 38, No. 1, 2011, Santa Clara Univ. Legal Studies Research Paper No. 12-11
Number of pages: 15 Posted: 11 Jun 2011 Last Revised: 30 Oct 2012
Accepted Paper Series
Santa Clara University - School of Law
Downloads 950
39.

Taking Behavioralism Seriously: Some Evidence of Market Manipulation

Harvard Law Review, Vol. 112, p. 1420, 1999, Harvard Public Law Working Paper No. 08-52
Number of pages: 149 Posted: 19 Oct 2008 Last Revised: 21 Jan 2009
Accepted Paper Series
Harvard Law School and Yale University - Law School
Downloads 947
40.

Towards Fairness in Digital Influencers' Marketing Practices

8 (2019) Journal of European Consumer and Market Law (EuCML)
Number of pages: 21 Posted: 23 Apr 2019
Accepted Paper Series
Brunel University - Brunel Law School and University of Copenhagen, Students
Downloads 918
41.

Improving Privacy Protection in the Area of Behavioural Targeting

Number of pages: 30 Posted: 04 Sep 2015
Working Paper Series
iHub, Radboud University, Nijmegen
Downloads 897
42.

Online Advertising: Defining Relevant Markets

Journal of Competition Law and Economics, 2010
Number of pages: 24 Posted: 04 Jan 2011
Accepted Paper Series
University of California at Berkeley - School of Law and Compass Lexecon
Downloads 889
43.

The Law and Economics of Data and Privacy in Antitrust Analysis

2014 TPRC Conference Paper
Number of pages: 39 Posted: 01 Apr 2014 Last Revised: 28 Nov 2017
Working Paper Series
International Center for Law & Economics (ICLE) and International Center for Law & Economics (ICLE)
Downloads 860
44.

The Fiduciary Model of Privacy

Harvard Law Review Forum, Vol. 134, No. 1 (November 2020) , Yale Law & Economics Research Paper Forthcoming
Number of pages: 23 Posted: 18 Nov 2020
Accepted Paper Series
Yale University - Law School
Downloads 845
45.

The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe

Issue n. 1, Journal of Marketing, 2015, San Diego Legal Studies Paper No. 14-145
Number of pages: 22 Posted: 20 Mar 2014 Last Revised: 21 Feb 2015
Accepted Paper Series
Euromed Management and LCA Ltd
Downloads 836
46.

The Problem Isn't Just Backpage: Revising Section 230 Immunity

2 Georgetown Law Technology Review 453 (2018), U of Maryland Legal Studies Research Paper No. 2018-22
Number of pages: 22 Posted: 02 Aug 2018
Accepted Paper Series
University of Virginia School of Law and Brookings Institution
Downloads 828
47.

Unfair Commercial Practices and Misleading Advertising

Hans-W. Micklitz, Norbert Reich & Peter Rott, UNDERSTANDING CONSUMER LAW, pp. 61-117, Intersentia, 2009
Number of pages: 61 Posted: 18 Jul 2010
Accepted Paper Series
European University Institute - Department of Law (LAW)
Downloads 827
48.

Profiling the Profilers: Deep Packet Inspection and Behavioral Advertising in Europe and the United States

Number of pages: 31 Posted: 02 Mar 2012 Last Revised: 14 Sep 2012
Working Paper Series
Syracuse University, School of Information Studies and Georgia Institute of Technology
Downloads 820
49.

Position of the American Dietetic Association: Food and Nutrition Misinformation

Journal of the American Dietetic Association, 106:4 (April), 601-607, 2006
Number of pages: 24 Posted: 29 Jan 2016
Accepted Paper Series
Retired
Downloads 804
50.

Taking a Dive Into Google’s Chrome Cookie Ban

TILEC Discussion Paper No. DP2020-042
Number of pages: 13 Posted: 16 Mar 2020 Last Revised: 29 Mar 2021
Working Paper Series
Tilburg Law and Economics Center (TILEC) and Geradin Partners
Downloads 768