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Viewing: 1 - 50 of 1,822 papers

1.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012
Number of pages: 43 Posted: 10 Feb 2012
Accepted Paper Series
Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University
Downloads 17,454
2.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 16,091
3.

Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter

A shorter version of this paper is in "The Economics of Crowdfunding: Startups, Portals, and Investor Behavior" - L. Hornuf and D. Cumming (eds.), 2017 Forthcoming
Number of pages: 42 Posted: 17 Mar 2013 Last Revised: 06 Oct 2017
Accepted Paper Series
D'Amore-McKim School of Business, Northeastern University and University of North Carolina Kenan-Flagler Business School
Downloads 12,272
4.

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22 Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads 9,070
5.

Customer Satisfaction in the Hotel Industry: A Case Study from Sicily

International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10 Posted: 02 Dec 2011 Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome Tor Vergata
Downloads 8,828
6.

CRM and 4 P’s of Marketing

National Seminar on Customer Relationship Management, 2006
Number of pages: 10 Posted: 31 Jan 2011
Accepted Paper Series
Vivin Consultants Chennai
Downloads 7,638
7.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,917
8.

Freemium: Attributes of an Emerging Business Model

Number of pages: 4 Posted: 03 Dec 2010 Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads 6,749
9.

Applied Financial Marketing - Myth Versus Reality

Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12 Posted: 27 Nov 2007 Last Revised: 08 Jul 2009
Accepted Paper Series
Capco Institute, Capco and Capco
Downloads 6,579
10.

Café Coffee Day (CCD): A Case Analysis

Number of pages: 14 Posted: 03 Sep 2011
Working Paper Series
Amity University and Head- Strategy & Brand Marketing
Downloads 5,222
11.

A Typology of Customer Co-Creation in the Innovation Process

Number of pages: 26 Posted: 30 Dec 2010 Last Revised: 23 Jun 2014
Working Paper Series
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Downloads 4,991
12.

Small and Medium Enterprises (SMEs) in India: Past, Present and Future

PHDCCI Working Paper
Number of pages: 21 Posted: 04 Jan 2008 Last Revised: 05 Jan 2008
Working Paper Series
Rajiv Gandhi School of Intellectual Property Law, IIT Kharagpur
Downloads 4,823
13.

The Curse of the First-Mover: When Incremental Innovation Leads to Radical Change

International Journal of Collaborative Enterprise, Vol. 1, No. 1, pp. 4–21, 2009
Number of pages: 18 Posted: 13 May 2009 Last Revised: 07 May 2014
Accepted Paper Series
École Polytechnique, i3-CRG, UMR CNRS 9217 and SKEMA Business School - Paris la Défense Campus
Downloads 4,725
14.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 4,338
15.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
Working Paper Series
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 4,285
16.

Marketing Mix for E-Commerce

INTERNATIONAL JOURNAL OF ENVIRONMENTAL & SCIENCE EDUCATION, 2016, VOL. 11, NO. 14, 6744-6759
Number of pages: 16 Posted: 07 Oct 2016
Accepted Paper Series
Samara State University of Economics, Samara State University of Economics, Samara State University of Economics and Samara State University of Economics
Downloads 4,225
17.

How Catalysts Ignite: The Economics of Platform-Based Start-Ups

PLATFORMS, MARKETS AND INNOVATION, A. Gawer, ed., Cheltenham, UK and Northampton, MA, US: Edward Elgar, 2009
Number of pages: 34 Posted: 07 Oct 2008
Accepted Paper Series
University College LondonGlobal Economics Group
Downloads 4,155
18.

First to Market, First to Fail? Real Causes of Enduring Market Leadership

MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996
Number of pages: 11 Posted: 02 Jun 2006
Accepted Paper Series
University of Southern California - Marshall School of Business, Department of Marketing and Dartmouth College - Tuck School of Business
Downloads 4,146
19.

The Market for Fake Reviews

Number of pages: 57 Posted: 20 Aug 2020 Last Revised: 27 Dec 2021
Working Paper Series
University of California, Los Angeles (UCLA), Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and Marshall School of Business, University of Southern California
Downloads 4,048
20.

What Makes Groupon Promotions Profitable for Businesses?

Number of pages: 36 Posted: 20 Mar 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 3,907
21.

Understanding Consumer Behaviour Towards Green Cosmetics

Number of pages: 16 Posted: 17 Jul 2012 Last Revised: 26 Jul 2012
Working Paper Series
Symbiosis International University and affiliation not provided to SSRN
Downloads 3,902
22.
Downloads 3,873
23.

Digital Technology Entrepreneurship: A Definition and Research Agenda

Technology Innovation Management Review, May 2017, Volume 7, Issue 5
Number of pages: 8 Posted: 13 Jun 2017
Accepted Paper Series
University of Stuttgart and University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics
Downloads 3,871
24.

Facebook: A Case Study of Strategic Leadership

Number of pages: 35 Posted: 04 Jun 2015
Working Paper Series
Swiss Management Center (SMC) University
Downloads 3,787
25.

Streaming Killed the Download Star! How the Business Model of Streaming Services Revolutionizes Music Distribution

Journal of Organizational Advancement, Strategic and Institutional Studies, Vol. VII, No. 1, 2015
Number of pages: 11 Posted: 01 Apr 2015 Last Revised: 22 Apr 2015
Accepted Paper Series
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Fraunhofer Institute for Integrated Circuits, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 3,743
26.

Price Risk Management in the Energy Industry: The Value at Risk Approach

Proceedings of the XXII Annual International Conference of the International Association for Energy Economics, 9-12 June 1999
Number of pages: 10 Posted: 15 Oct 2007 Last Revised: 05 Nov 2014
Accepted Paper Series
MKS
Downloads 3,670
27.

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Management Science, Forthcoming, NET Institute Working Paper No. 07-36
Number of pages: 36 Posted: 27 Oct 2007 Last Revised: 06 May 2011
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University - Leonard N. Stern School of Business
Downloads 3,668
28.

Overall Problems and Prospects of Bangladeshi Ready-Made Garments Industries

Number of pages: 100 Posted: 25 Feb 2010 Last Revised: 03 Aug 2010
Working Paper Series
Dhaka Chamber of Commerce & Industry (DCCI)
Downloads 3,574
29.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Working Paper Series
National Bureau of Economic Research (NBER), Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,509
30.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
Blue Mountain Community College
Downloads 3,477
31.

Critical Success Factors for Creating and Implementing Effective Social Media Marketing Campaigns

Number of pages: 44 Posted: 05 Jan 2011
Working Paper Series
affiliation not provided to SSRN
Downloads 3,438
32.

Conceptual Marketing Framework for Online Hotel Reservation System Design

Tourism Today, Vol. 8/2008, pp. 7-32
Number of pages: 43 Posted: 09 Nov 2008 Last Revised: 25 Jun 2012
Accepted Paper Series
ZangadorZangador Research institute
Downloads 3,201
33.

ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)

Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013)
Number of pages: 12 Posted: 28 Jan 2013 Last Revised: 16 Mar 2016
Accepted Paper Series
Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)
Downloads 3,062
34.

Government Control of the Media

Journal of Public Economics, vol. 118, pp. 163-171, October 2014.
Number of pages: 36 Posted: 15 Dec 2008 Last Revised: 06 Oct 2014
Accepted Paper Series
University of Chicago and University of Chicago - Harris School of Public Policy
Downloads 3,061
35.

Issues in Crowdfunding: Theoretical and Empirical Investigation on Kickstarter

Number of pages: 34 Posted: 28 Oct 2013
Working Paper Series
University of Cambridge - Faculty of Economics and PoliticsICF GHK
Downloads 2,999
36.

Mobile Advertising: Does Location Based Advertising Work?

International Journal of Mobile Marketing, December 2008
Number of pages: 23 Posted: 23 Aug 2012 Last Revised: 23 Aug 2012
Accepted Paper Series
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 2,943
37.

An Analysis of the Marketing Strategy of Vicks Vaporub

Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23 Posted: 11 Aug 2008 Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads 2,905
38.

Comparing Business and Household Sector Innovation in Consumer Products: Findings from a Representative Study in the UK

Number of pages: 29 Posted: 28 Sep 2010 Last Revised: 19 Feb 2022
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Utrecht University - School of Economics and affiliation not provided to SSRN
Downloads 2,904
39.

The Role of Factoring for Financing Small and Medium Enterprises

World Bank Policy Research Working Paper No. 3593
Number of pages: 39 Posted: 24 Jun 2005
Working Paper Series
World Bank
Downloads 2,884
40.

Privacy Regulation and Online Advertising

Number of pages: 36 Posted: 05 May 2010 Last Revised: 04 Mar 2014
Working Paper Series
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,833
41.

When does Retargeting Work? Information Specificity in Online Advertising

Number of pages: 52 Posted: 30 Mar 2011 Last Revised: 07 May 2013
Working Paper Series
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,748
42.
Downloads 2,716
43.

The New Marketing Myopia

INSEAD Working Paper No. 2009/08/Insead Social Innovation Centre
Number of pages: 30 Posted: 03 Feb 2009 Last Revised: 06 Apr 2009
Working Paper Series
INSEAD, affiliation not provided to SSRN and Consultant
Downloads 2,628
44.

Peer-to-Peer Product Sharing: Implications for Ownership, Usage and Social Welfare in the Sharing Economy

Number of pages: 74 Posted: 06 Oct 2015
Working Paper Series
University of Minnesota - Minneapolis - Industrial & System Engineering, Temple University-Fox School of Business, University of Minnesota - Minneapolis - Industrial & System Engineering and Singapore University of Technology and Design (SUTD)
Downloads 2,603
45.

The Digitization of the Recorded Music Industry: Impact on Business Models and Scenarios of Evolution

Telecom ParisTech Working Paper No. ESS-08-01
Number of pages: 26 Posted: 11 Feb 2008
Working Paper Series
Telecom ParisTech, Université Paris 13 and Telecom Paris Tech
Downloads 2,596
46.

Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players

International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009
Number of pages: 19 Posted: 21 Apr 2009 Last Revised: 28 Aug 2012
Accepted Paper Series
École Polytechnique, i3-CRG, UMR CNRS 9217, SKEMA Business School - Paris la Défense Campus and affiliation not provided to SSRN
Downloads 2,595
47.

Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless

Number of pages: 10 Posted: 07 Oct 2010
Working Paper Series
RWTH Aachen University
Downloads 2,536
48.

Are Streaming and Other Music Consumption Modes Substitutes or Complements?

Number of pages: 22 Posted: 18 Mar 2012
Working Paper Series
M@rsouin, CEREGE, University of La Rochelle and Université Paris 13
Downloads 2,526
49.

The Best Puffery Article Ever

Iowa Law Review, Vol. 91, p. 1395, 2006, Temple University Legal Studies Research Paper No. 2006-11
Number of pages: 52 Posted: 07 Mar 2006 Last Revised: 06 Apr 2008
Accepted Paper Series
University of Pennsylvania Carey Law School
Downloads 2,510
50.

A Startup’s Experience with Running a Groupon Promotion

Number of pages: 15 Posted: 17 May 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business and Gourmet Prep Meals, Houston
Downloads 2,388