Search Results
Entrepreneurship & Marketing eJournal


   

483,875 Total downloads | Link to this page | Subscribe to this eJournal (requires login)

Viewing: 1 - 50 of 1,754 papers

1.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012
Number of pages: 43 Posted: 10 Feb 2012
Accepted Paper Series
University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
Downloads 12,391
2.

Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter

A shorter version of this paper is in "The Economics of Crowdfunding: Startups, Portals, and Investor Behavior" - L. Hornuf and D. Cumming (eds.), 2017 Forthcoming
Number of pages: 42 Posted: 17 Mar 2013 Last Revised: 06 Oct 2017
Accepted Paper Series
University of North Carolina Kenan-Flagler Business School and University of North Carolina Kenan-Flagler Business School
Downloads 10,857
3.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,693
4.

Applied Financial Marketing - Myth Versus Reality

Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12 Posted: 27 Nov 2007 Last Revised: 08 Jul 2009
Accepted Paper Series
Capco Institute, Capco and Capco
Downloads 6,550
5.

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22 Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads 6,507
6.

Customer Satisfaction in the Hotel Industry: A Case Study from Sicily

International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10 Posted: 02 Dec 2011 Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome Tor Vergata
Downloads 5,738
7.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 5,297
8.

Freemium: Attributes of an Emerging Business Model

Number of pages: 4 Posted: 03 Dec 2010 Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads 4,621
9.

CRM and 4 P’s of Marketing

National Seminar on Customer Relationship Management, 2006
Number of pages: 10 Posted: 31 Jan 2011
Accepted Paper Series
Vivin Consultants
Downloads 4,314
10.

Small and Medium Enterprises (SMEs) in India: Past, Present and Future

PHDCCI Working Paper
Number of pages: 21 Posted: 04 Jan 2008 Last Revised: 05 Jan 2008
Working Paper Series
Rajiv Gandhi School of Intellectual Property Law, IIT Kharagpur
Downloads 4,266
11.

The Curse of the First-Mover: When Incremental Innovation Leads to Radical Change

International Journal of Collaborative Enterprise, Vol. 1, No. 1, pp. 4–21, 2009,
Number of pages: 18 Posted: 13 May 2009 Last Revised: 07 May 2014
Accepted Paper Series
École Polytechnique, i3-CRG, UMR CNRS 9217 and SKEMA Business School - Paris la Défense Campus
Downloads 4,175
12.

A Typology of Customer Co-Creation in the Innovation Process

Number of pages: 26 Posted: 30 Dec 2010 Last Revised: 23 Jun 2014
Working Paper Series
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Downloads 4,030
13.
Downloads 3,770
14.

What Makes Groupon Promotions Profitable for Businesses?

Number of pages: 36 Posted: 20 Mar 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 3,728
15.

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Management Science, Forthcoming, NET Institute Working Paper No. 07-36
Number of pages: 36 Posted: 27 Oct 2007 Last Revised: 06 May 2011
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University - Leonard N. Stern School of Business
Downloads 3,574
16.

First to Market, First to Fail? Real Causes of Enduring Market Leadership

MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996
Number of pages: 11 Posted: 02 Jun 2006
Accepted Paper Series
University of Southern California - Marshall School of Business, Department of Marketing and Dartmouth College - Tuck School of Business
Downloads 3,469
17.

Price Risk Management in the Energy Industry: The Value at Risk Approach

Proceedings of the XXII Annual International Conference of the International Association for Energy Economics, 9-12 June 1999
Number of pages: 10 Posted: 15 Oct 2007 Last Revised: 05 Nov 2014
Accepted Paper Series
Independent
Downloads 3,436
18.

Entrepreneurial Finance and Moral Hazard: Evidence from Token Offerings

Number of pages: 57 Posted: 04 Apr 2019 Last Revised: 01 May 2019
Working Paper Series
University of California, Los Angeles (UCLA)
Downloads 3,429
19.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
Working Paper Series
National University of Singapore (NUS), National University of Singapore (NUS) and Nanjing University - School of Business
Downloads 3,237
20.

Overall Problems and Prospects of Bangladeshi Ready-Made Garments Industries

Number of pages: 100 Posted: 25 Feb 2010 Last Revised: 03 Aug 2010
Working Paper Series
DCCI Business Institute (DBI)
Downloads 3,203
21.

The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve

Number of pages: 13 Posted: 22 Sep 2010 Last Revised: 19 Jun 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 3,077
22.

Facebook: A Case Study of Strategic Leadership

Number of pages: 35 Posted: 04 Jun 2015
Working Paper Series
Swiss Management Center (SMC) University
Downloads 2,899
23.

Comparing Business and Household Sector Innovation in Consumer Products: Findings from a Representative Study in the UK

Number of pages: 29 Posted: 28 Sep 2010 Last Revised: 10 Jun 2012
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Utrecht University - School of Economics and affiliation not provided to SSRN
Downloads 2,812
24.

Café Coffee Day (CCD): A Case Analysis

Number of pages: 14 Posted: 03 Sep 2011
Working Paper Series
Amity University and Head- Strategy & Brand Marketing
Downloads 2,713
25.

Conceptual Marketing Framework for Online Hotel Reservation System Design

Tourism Today, Vol. 8/2008, pp. 7-32
Number of pages: 43 Posted: 09 Nov 2008 Last Revised: 25 Jun 2012
Accepted Paper Series
Varna University of Management (VUM)
Downloads 2,612
26.

The Role of Factoring for Financing Small and Medium Enterprises

World Bank Policy Research Working Paper No. 3593
Number of pages: 39 Posted: 24 Jun 2005
Working Paper Series
World Bank
Downloads 2,559
27.

Critical Success Factors for Creating and Implementing Effective Social Media Marketing Campaigns

Number of pages: 44 Posted: 05 Jan 2011
Working Paper Series
affiliation not provided to SSRN
Downloads 2,557
28.

Privacy Regulation and Online Advertising

Number of pages: 36 Posted: 05 May 2010 Last Revised: 04 Mar 2014
Working Paper Series
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,539
29.

The Consumption Pattern of Indian Consumers: Choice between Traditional and Organized Retail

Number of pages: 23 Posted: 15 Jun 2007
Working Paper Series
Indian Institue of Foreign Trade
Downloads 2,464
30.

How Catalysts Ignite: The Economics of Platform-Based Start-Ups

PLATFORMS, MARKETS AND INNOVATION, A. Gawer, ed., Cheltenham, UK and Northampton, MA, US: Edward Elgar, 2009
Number of pages: 34 Posted: 07 Oct 2008
Accepted Paper Series
Global Economics Group
Downloads 2,455
31.

Government Control of the Media

Journal of Public Economics, vol. 118, pp. 163-171, October 2014.
Number of pages: 36 Posted: 15 Dec 2008 Last Revised: 06 Oct 2014
Accepted Paper Series
University of Wisconsin-Madison and University of Chicago - Irving B. Harris Graduate School of Public Policy Studies
Downloads 2,448
32.

When does Retargeting Work? Information Specificity in Online Advertising

Number of pages: 52 Posted: 30 Mar 2011 Last Revised: 07 May 2013
Working Paper Series
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,426
33.

The New Marketing Myopia

INSEAD Working Paper No. 2009/08/Insead Social Innovation Centre
Number of pages: 30 Posted: 03 Feb 2009 Last Revised: 06 Apr 2009
Working Paper Series
INSEAD, affiliation not provided to SSRN and Consultant
Downloads 2,425
34.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
St. Agatha Catholic SchoolCatholic Archdiocese of Portland
Downloads 2,418
35.

Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players

International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009
Number of pages: 19 Posted: 21 Apr 2009 Last Revised: 28 Aug 2012
Accepted Paper Series
École Polytechnique, i3-CRG, UMR CNRS 9217, SKEMA Business School - Paris la Défense Campus and affiliation not provided to SSRN
Downloads 2,414
36.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 2,359
37.

Understanding Consumer Behaviour Towards Green Cosmetics

Number of pages: 16 Posted: 17 Jul 2012 Last Revised: 26 Jul 2012
Working Paper Series
Symbiosis International University and affiliation not provided to SSRN
Downloads 2,358
38.

Was There Too Little Entry During the Dot Com Era?

Robert H. Smith School Research Paper No. RHS 06-029
Number of pages: 59 Posted: 20 Dec 2005
Working Paper Series
University of Maryland - Robert H. Smith School of Business, University of Maryland and University of California, San Diego - Department of Economics
Downloads 2,301
39.

Issues in Crowdfunding: Theoretical and Empirical Investigation on Kickstarter

Number of pages: 34 Posted: 28 Oct 2013
Working Paper Series
ICF GHK
Downloads 2,265
40.

Streaming Killed the Download Star! How the Business Model of Streaming Services Revolutionizes Music Distribution

Journal of Organizational Advancement, Strategic and Institutional Studies, Vol. VII, No. 1, 2015
Number of pages: 11 Posted: 01 Apr 2015 Last Revised: 22 Apr 2015
Accepted Paper Series
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Fraunhofer Institute for Integrated Circuits, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 2,254
41.

Peer-to-Peer Product Sharing: Implications for Ownership, Usage and Social Welfare in the Sharing Economy

Number of pages: 74 Posted: 06 Oct 2015
Working Paper Series
University of Minnesota - Minneapolis - Industrial & System Engineering, University of Minnesota - Twin City, University of Minnesota - Minneapolis - Industrial & System Engineering and Singapore University of Technology and Design (SUTD)
Downloads 2,244
42.

Mobile Advertising: Does Location Based Advertising Work?

International Journal of Mobile Marketing, December 2008
Number of pages: 23 Posted: 23 Aug 2012 Last Revised: 23 Aug 2012
Accepted Paper Series
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 2,237
43.

The Best Puffery Article Ever

Iowa Law Review, Vol. 91, p. 1395, 2006, Temple University Legal Studies Research Paper No. 2006-11
Number of pages: 52 Posted: 07 Mar 2006 Last Revised: 06 Apr 2008
Accepted Paper Series
University of Pennsylvania Law School
Downloads 2,203
44.

Are Streaming and Other Music Consumption Modes Substitutes or Complements?

Number of pages: 22 Posted: 18 Mar 2012
Working Paper Series
M@rsouin, CEREGE, University of La Rochelle and Université Paris 13
Downloads 2,137
45.

The Digitization of the Recorded Music Industry: Impact on Business Models and Scenarios of Evolution

Telecom ParisTech Working Paper No. ESS-08-01
Number of pages: 26 Posted: 11 Feb 2008
Working Paper Series
Telecom ParisTech, Université Paris 13 and Telecom Paris Tech
Downloads 2,135
46.

Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless

Number of pages: 10 Posted: 07 Oct 2010
Working Paper Series
RWTH Aachen University
Downloads 2,061
47.

Antitrust Analysis of Tying Arrangements and Exclusive Dealing

George Mason Law & Economics Research Paper No. 08-37, ANTITRUST LAW AND ECONOMICS, Keith N. Hylton, ed., Edward Elgar Publishing, Forthcoming
Number of pages: 34 Posted: 16 Jun 2008
Accepted Paper Series
Government of the United States of America - Federal Trade Commission and George Mason University - Antonin Scalia Law School, Faculty
Downloads 2,002
48.

Corporate Foresight: Its Three Roles in Enhancing the Innovation Capacity of a Firm

Technological Forecasting and Social Change, Vol. 78, No. 2, pp. 231-243
Number of pages: 31 Posted: 31 May 2010 Last Revised: 12 Jun 2014
Accepted Paper Series
Aarhus BSS, Aarhus University and Technical University of Berlin
Downloads 1,996
49.

Empirical Evidence for the Relation between Customer Satisfaction and Business Performance

ERIM Report Series Reference No. ERS-2001-32-ORG
Number of pages: 23 Posted: 06 Mar 2008
Working Paper Series
Tilburg University - Faculty of Social and Behavioural Sciences, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 1,993
50.

An Analysis of the Marketing Strategy of Vicks Vaporub

Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23 Posted: 11 Aug 2008 Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads 1,988