Search Results
Ross: Marketing (Topic)

30,107 Total downloads

Viewing: 1 - 50 of 54 papers

1.

Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology

Ross School of Business Paper No. 99-004
Number of pages: 42 Posted: 07 May 1999
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, University of Georgia - Department of Statistics and University of Texas at Austin - McCombs School of Business
Downloads 3,406
2.

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Number of pages: 13 Posted: 10 Jun 2004
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Downloads 3,239
3.

Does Offshoring Impact Customer Satisfaction?

Number of pages: 37 Posted: 08 Nov 2007 Last Revised: 30 May 2008
Working Paper Series
University of Richmond, Robins School of Business, University of Michigan, Stephen M. Ross School of Business and Stephen M. Ross School of Business at the University of Michigan
Downloads 1,836
4.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,826
5.

How Perceived Brand Globalness Creates Brand Value

Number of pages: 34 Posted: 15 Nov 2002
Working Paper Series
University of North Carolina (UNC) at Chapel Hill - Marketing Area, University of Michigan, Stephen M. Ross School of Business and University of Hawaii - Department of Marketing
Downloads 1,703
6.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031,
Number of pages: 41 Posted: 07 Mar 2016 Last Revised: 28 Apr 2018
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Downloads 1,598
7.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, Wilfrid Laurier University - Lazaridis School of Business & Economics and Georgia Institute of Technology - Scheller College of Business
Downloads 1,490
8.

Meta-Cognitive Experiences in Consumer Judgment and Decision Making

Journal of Consumer Psychology, September 2004
Number of pages: 59 Posted: 17 Jun 2004 Last Revised: 25 Jun 2009
Accepted Paper Series
University of Southern California - Department of Psychology
Downloads 1,404
9.

A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities

International Journal of Research in Marketing, 2004
Number of pages: 47 Posted: 22 Apr 2004
Accepted Paper Series
Rice University - Jesse H. Jones Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and Cornell University - School of Hotel Administration
Downloads 1,403
10.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,203
11.

The Benefits of Retail Therapy: Making Purchase Decisions Reduces Residual Sadness

Forthcoming in the Journal of Consumer Psychology, Ross School of Business Paper No. 1208
Number of pages: 28 Posted: 30 Jul 2012 Last Revised: 29 May 2015
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 857
12.

The Value of Measuring Customer Satisfaction

Ross School of Business Paper No. 1283
Number of pages: 53 Posted: 16 Jul 2015 Last Revised: 14 Jan 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Students, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 570
13.

Quantifying Cross and Direct Network Effects in Online C2C Platforms

Marketing Science, Forthcoming, Ross School of Business Paper No. 1248
Number of pages: 48 Posted: 13 Sep 2014 Last Revised: 08 Dec 2015
Accepted Paper Series
NUS Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 568
14.

Digitizing Offline Search: An Empirical Analysis of Search Behavior on the Mobile Internet

Ross School of Business Paper No. 1275
Number of pages: 58 Posted: 08 May 2015 Last Revised: 22 Nov 2018
Working Paper Series
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 528
15.

The Power of Sensory Marketing in Advertising

Krishna, Aradhna, Luca Cian, and Tatiana Sokolova. "The power of sensory marketing in advertising." Current Opinion in Psychology 10 (2016): 142-147, Darden Business School Working Paper No. 2759399
Number of pages: 6 Posted: 06 Apr 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and HEC Paris - Marketing
Downloads 448
16.

'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Number of pages: 48 Posted: 17 Apr 2017 Last Revised: 08 Oct 2018
Working Paper Series
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 422
17.

Ranks and Rivals: A Theory of Competition

Ross School of Business Paper No. 1030, Personality and Social Psychology Bulletin, Vol. 32, pp. 970-982, 2006
Number of pages: 42 Posted: 10 Feb 2006
Accepted Paper Series
University of Michigan, Notre Dame Law School and Stephen M. Ross School of Business at the University of Michigan
Downloads 418
18.

A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods

Number of pages: 49 Posted: 10 Dec 1996
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 409
19.

Dynamic Online Pricing with Incomplete Information Using Multi-Armed Bandit Experiments

Ross School of Business Paper
Number of pages: 61 Posted: 08 Jun 2017 Last Revised: 25 Oct 2018
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan at Ann Arbor - Department of Electrical Engineering and Computer Science
Downloads 408
20.

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing, Forthcoming
Number of pages: 36 Posted: 01 May 2015 Last Revised: 15 Dec 2015
Accepted Paper Series
Florida State University, Maastricht University - Department of Marketing & Supply Chain Management, University of Connecticut School of Business, University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Downloads 406
21.

Exploring Emotional Competence: Its Effects on Coping, Social Capital, and Performance of Salespeople

ERIM Report Series Reference No. ERS-2004-014-ORG
Number of pages: 59 Posted: 20 Mar 2004
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Cologne - Department of Economics and University of Michigan, Stephen M. Ross School of Business
Downloads 390
22.

A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools: Barthes’ and Greimas’

Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039,
Number of pages: 24 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business
Downloads 364
23.

Compensatory Knowledge Signaling in Consumer Word-of-Mouth

Journal of Consumer Psychology, October 2013, Forthcoming
Number of pages: 58 Posted: 15 May 2013
Accepted Paper Series
Wilfrid Laurier University - Lazaridis School of Business & Economics and University of Michigan, Stephen M. Ross School of Business
Downloads 359
24.

Social Comparison and Confidence: When Thinking You're Better than Average Predicts Overconfidence

Ross School of Business Paper No. 1016
Number of pages: 64 Posted: 30 Mar 2006 Last Revised: 12 Nov 2012
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Duke University - Fuqua School of Business and Duke University - Management
Downloads 359
25.

How Warnings About False Claims Become Recommendations

Journal of Consumer Research, Forthcoming
Number of pages: 38 Posted: 19 Apr 2004
Accepted Paper Series
University of Toronto, University of Michigan, Stephen M. Ross School of Business, University of Illinois at Urbana-Champaign - Department of Psychology and University of Southern California - Department of Psychology
Downloads 357
26.

An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice

Ross School of Business Paper No. 891
Number of pages: 27 Posted: 10 May 2006
Working Paper Series
Stephen M. Ross School of Business at the University of Michigan
Downloads 298
27.

Split Questionnaire Design

Ross School of Business Paper No. 966
Number of pages: 43 Posted: 23 Jun 2006
Working Paper Series
Erasmus University Rotterdam (EUR) and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 283
28.

The Effect of Information Disclosure on Industry Payments to Physicians

Number of pages: 48 Posted: 06 Nov 2017 Last Revised: 07 Apr 2018
Working Paper Series
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 281
29.

Higher Market Thickness Reduces Matching Rate in Online Platforms: Evidence from a Quasi-Experiment

Ross School of Business Paper
Number of pages: 38 Posted: 27 Sep 2017 Last Revised: 25 Oct 2018
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and The Wharton School, University of Pennsylvania
Downloads 253
30.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 247
31.

Coping with Sales Call Anxiety and its Effects on Protective Actions

ERIM Report Series Reference No. ERS-2004-013-MKT
Number of pages: 52 Posted: 20 Mar 2004
Working Paper Series
University of Cologne - Department of Economics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan, Stephen M. Ross School of Business
Downloads 237
32.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 235
33.

Judgments of Performance: The Relative, the Absolute, and the In-Between

Ross School of Business Paper No. 1015
Number of pages: 36 Posted: 30 Mar 2006 Last Revised: 29 May 2015
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and University of Chicago - Booth School of Business
Downloads 192
34.

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion

Journal of Consumer Research, 44 (August 2017), 414-31.
Number of pages: 58 Posted: 30 Jan 2017 Last Revised: 03 Sep 2017
Accepted Paper Series
DePaul University, Indiana University - Kelley School of Business - Department of Marketing and University of Michigan, Stephen M. Ross School of Business
Downloads 192
35.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 192
36.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173
Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 176
37.

Income Tax and the Motivation to Work

Ross School of Business Paper No. 1285
Number of pages: 38 Posted: 04 Sep 2015 Last Revised: 20 Mar 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Erasmus University - Rotterdam School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 169
38.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017
Working Paper Series
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads 161
39.

Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications

ERIM Report Series Reference No. ERS-2004-011-MKT
Number of pages: 45 Posted: 20 Mar 2004
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Cologne - Department of Economics, Catholic University of Leuven (KUL) and University of Michigan, Stephen M. Ross School of Business
Downloads 137
40.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
Working Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, NUS Business School, Carnegie Mellon University - David A. Tepper School of Business, Bates White Economic Consulting, Columbia Business School - Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 127
41.

Spatial Differentiation in the Supermarket Industry: The Role of Common Information

Number of pages: 39 Posted: 03 May 2012 Last Revised: 23 Feb 2013
Working Paper Series
University of Michigan, Stephen M. Ross School of Business
Downloads 113
42.

Re-thinking the Concept of Surplus: Embracing Co-Creation Experiences in Economics

Ross School of Business Paper No. 1188
Number of pages: 22 Posted: 10 Jul 2013 Last Revised: 14 Aug 2014
Working Paper Series
University of Wisconsin - Milwaukee and University of Michigan, Stephen M. Ross School of Business
Downloads 97
43.

Meta-Cognitive Experiences: Response to Commentaries

Journal of Consumer Psychology, September 1994
Number of pages: 13 Posted: 16 Jun 2004
Accepted Paper Series
University of Southern California - Department of Psychology
Downloads 92
44.

Positioning Multi-Country Brands: The Impact of Heterogeneity in Cultural Values and Competitive Set

Ross School of Business Paper No. 1201
Number of pages: 60 Posted: 06 Oct 2013
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Boston College - Carroll School of Management, Koc University and University of Michigan at Ann Arbor - Marketing
Downloads 90
45.

Positioning Rationality and Emotion: Rationality is Up and Emotion is Down

Journal of Consumer Research, Vol. 42, No. 4, 2015, Darden Business School Working Paper No. 2698689
Number of pages: 20 Posted: 04 Dec 2015 Last Revised: 18 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology
Downloads 90
46.

Research Impact: How Seemingly Innocuous Social Cues in a CEO Survey Can Lead to Change in Board of Director Network Ties

Strategic Organization, Vol. 2, pp. 227-271, 2004, Ross School of Business Paper No. B006
Number of pages: 44 Posted: 11 Oct 2006
Accepted Paper Series
University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources and University of Michigan - Stephen M. Ross School of Business
Downloads 89
47.

Price Delegation and Performance Pay: Evidence from Industrial Sales Forces

Ross School of Business Paper No. 1190
Number of pages: 51 Posted: 08 Jun 2013 Last Revised: 05 Aug 2015
Working Paper Series
Santa Clara University, Department of Marketing, Columbia Business School - Finance and Economics, University of Arizona, Department of Marketing and University of Michigan at Ann Arbor - Stephen M. Ross School of Business
Downloads 83
48.

Rethinking Ricardian 'Sum of Enjoyments': Gains from Trade in a Co-Creational Economy

Ross School of Business Paper No. 1211
Number of pages: 31 Posted: 19 Nov 2013 Last Revised: 14 May 2015
Working Paper Series
University of Wisconsin - Milwaukee and University of Michigan, Stephen M. Ross School of Business
Downloads 68
49.

When Random Assignment is Not Enough: Accounting for Intentional Selectivity in Experimental Research

Ross School of Business Paper No. 1203
Number of pages: 21 Posted: 06 Oct 2013
Working Paper Series
University of Texas at Dallas, Boston College - Carroll School of Management and University of Michigan at Ann Arbor - Marketing
Downloads 68
50.

Modeling Scale Attraction Effects: An Application to Charitable Donations and Optimal Laddering

Ross School of Business Paper No. 1202
Number of pages: 53 Posted: 06 Oct 2013
Working Paper Series
Hong Kong Polytechnic University and University of Michigan at Ann Arbor - Marketing
Downloads 51