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Ross: Marketing (Topic)

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1.

Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology

Ross School of Business Paper No. 99-004
Number of pages: 42 Posted: 07 May 1999
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, University of Georgia - Department of Statistics and University of Texas at Austin - McCombs School of Business
Downloads 3,339
2.

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Number of pages: 13 Posted: 10 Jun 2004
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Downloads 3,184
3.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,782
4.

Does Offshoring Impact Customer Satisfaction?

Number of pages: 37 Posted: 08 Nov 2007 Last Revised: 30 May 2008
Working Paper Series
University of Richmond, Robins School of Business, University of Michigan, Stephen M. Ross School of Business and Stephen M. Ross School of Business at the University of Michigan
Downloads 1,771
5.

How Perceived Brand Globalness Creates Brand Value

Number of pages: 34 Posted: 15 Nov 2002
Working Paper Series
University of North Carolina (UNC) at Chapel Hill - Marketing Area, University of Michigan, Stephen M. Ross School of Business and University of Hawaii - Department of Marketing
Downloads 1,673
6.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, Wilfrid Laurier University - Lazaridis School of Business & Economics and Georgia Institute of Technology - Scheller College of Business
Downloads 1,436
7.

Meta-Cognitive Experiences in Consumer Judgment and Decision Making

Journal of Consumer Psychology, September 2004
Number of pages: 59 Posted: 17 Jun 2004 Last Revised: 25 Jun 2009
Accepted Paper Series
University of Southern California - Department of Psychology
Downloads 1,394
8.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031,
Number of pages: 45 Posted: 07 Mar 2016 Last Revised: 19 Jul 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Downloads 1,386
9.

A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities

International Journal of Research in Marketing, 2004
Number of pages: 47 Posted: 22 Apr 2004
Accepted Paper Series
Rice University - Jesse H. Jones Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and Cornell University - School of Hotel Administration
Downloads 1,319
10.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,084
11.

The Benefits of Retail Therapy: Making Purchase Decisions Reduces Residual Sadness

Forthcoming in the Journal of Consumer Psychology, Ross School of Business Paper No. 1208
Number of pages: 28 Posted: 30 Jul 2012 Last Revised: 29 May 2015
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 769
12.

Quantifying Cross and Direct Network Effects in Online C2C Platforms

Marketing Science, Forthcoming, Ross School of Business Paper No. 1248
Number of pages: 48 Posted: 13 Sep 2014 Last Revised: 08 Dec 2015
Accepted Paper Series
NUS Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 530
13.

The Value of Measuring Customer Satisfaction

Ross School of Business Paper No. 1283
Number of pages: 53 Posted: 16 Jul 2015 Last Revised: 14 Jan 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Students, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 429
14.

Consumer Search Behavior on the Mobile Internet: An Empirical Analysis

Ross School of Business Paper No. 1275
Number of pages: 47 Posted: 08 May 2015 Last Revised: 22 Dec 2016
Working Paper Series
DHBW Ravensburg, Fordham University, Gabelli School of Business, Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 421
15.

Ranks and Rivals: A Theory of Competition

Ross School of Business Paper No. 1030, Personality and Social Psychology Bulletin, Vol. 32, pp. 970-982, 2006
Number of pages: 42 Posted: 10 Feb 2006
Accepted Paper Series
University of Michigan, Notre Dame Law School and Stephen M. Ross School of Business at the University of Michigan
Downloads 414
16.

A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods

Number of pages: 49 Posted: 10 Dec 1996
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 409
17.

Exploring Emotional Competence: Its Effects on Coping, Social Capital, and Performance of Salespeople

ERIM Report Series Reference No. ERS-2004-014-ORG
Number of pages: 59 Posted: 20 Mar 2004
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Cologne - Department of Economics and University of Michigan, Stephen M. Ross School of Business
Downloads 386
18.

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing, Forthcoming
Number of pages: 36 Posted: 01 May 2015 Last Revised: 15 Dec 2015
Accepted Paper Series
Florida State University, Maastricht University - Department of Marketing & Supply Chain Management, University of Connecticut School of Business, University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Downloads 373
19.

How Warnings About False Claims Become Recommendations

Journal of Consumer Research, Forthcoming
Number of pages: 38 Posted: 19 Apr 2004
Accepted Paper Series
University of Toronto, University of Michigan, Stephen M. Ross School of Business, University of Illinois at Urbana-Champaign - Department of Psychology and University of Southern California - Department of Psychology
Downloads 354
20.

Compensatory Knowledge Signaling in Consumer Word-of-Mouth

Journal of Consumer Psychology, October 2013, Forthcoming
Number of pages: 58 Posted: 15 May 2013
Accepted Paper Series
Wilfrid Laurier University - Lazaridis School of Business & Economics and University of Michigan, Stephen M. Ross School of Business
Downloads 343
21.

Social Comparison and Confidence: When Thinking You're Better than Average Predicts Overconfidence

Ross School of Business Paper No. 1016
Number of pages: 64 Posted: 30 Mar 2006 Last Revised: 12 Nov 2012
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Duke University - Fuqua School of Business and Duke University - Management
Downloads 340
22.

A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools: Barthes’ and Greimas’

Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039,
Number of pages: 24 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business
Downloads 308
23.

An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice

Ross School of Business Paper No. 891
Number of pages: 27 Posted: 10 May 2006
Working Paper Series
Stephen M. Ross School of Business at the University of Michigan
Downloads 297
24.

Split Questionnaire Design

Ross School of Business Paper No. 966
Number of pages: 43 Posted: 23 Jun 2006
Working Paper Series
Erasmus University Rotterdam (EUR) and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 273
25.

'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Number of pages: 55 Posted: 17 Apr 2017 Last Revised: 19 Apr 2017
Working Paper Series
University of Michigan, Stephen M Ross School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 255
26.

Coping with Sales Call Anxiety and its Effects on Protective Actions

ERIM Report Series Reference No. ERS-2004-013-MKT
Number of pages: 52 Posted: 20 Mar 2004
Working Paper Series
University of Cologne - Department of Economics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan, Stephen M. Ross School of Business
Downloads 234
27.

The Power of Sensory Marketing in Advertising

Krishna, Aradhna, Luca Cian, and Tatiana Sokolova. "The power of sensory marketing in advertising." Current Opinion in Psychology 10 (2016): 142-147, Darden Business School Working Paper No. 2759399
Number of pages: 6 Posted: 06 Apr 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and HEC Paris - Marketing
Downloads 223
28.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 212
29.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 192
30.

Judgments of Performance: The Relative, the Absolute, and the In-Between

Ross School of Business Paper No. 1015
Number of pages: 36 Posted: 30 Mar 2006 Last Revised: 29 May 2015
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and University of Chicago - Booth School of Business
Downloads 188
31.

Dynamic Online Pricing with Incomplete Information Using Multi-Armed Bandit Experiments

Number of pages: 46 Posted: 08 Jun 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan at Ann Arbor - Department of Electrical Engineering and Computer Science
Downloads 186
32.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 186
33.

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion

Journal of Consumer Research, 44 (August 2017), 414-31.
Number of pages: 58 Posted: 30 Jan 2017 Last Revised: 03 Sep 2017
Accepted Paper Series
DePaul University, Indiana University - Kelley School of Business - Department of Marketing and University of Michigan, Stephen M. Ross School of Business
Downloads 158
34.

Income Tax and the Motivation to Work

Ross School of Business Paper No. 1285
Number of pages: 38 Posted: 04 Sep 2015 Last Revised: 20 Mar 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Erasmus University - Rotterdam School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 148
35.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173
Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 147
36.

Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications

ERIM Report Series Reference No. ERS-2004-011-MKT
Number of pages: 45 Posted: 20 Mar 2004
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Cologne - Department of Economics, Catholic University of Leuven (KUL) and University of Michigan, Stephen M. Ross School of Business
Downloads 137
37.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017
Working Paper Series
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads 136
38.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
Working Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, NUS Business School, Carnegie Mellon University - David A. Tepper School of Business, Bates White Economic Consulting, Columbia Business School - Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 111
39.

Spatial Differentiation in the Supermarket Industry: The Role of Common Information

Number of pages: 39 Posted: 03 May 2012 Last Revised: 23 Feb 2013
Working Paper Series
University of Michigan, Stephen M. Ross School of Business
Downloads 100
40.

Meta-Cognitive Experiences: Response to Commentaries

Journal of Consumer Psychology, September 1994
Number of pages: 13 Posted: 16 Jun 2004
Accepted Paper Series
University of Southern California - Department of Psychology
Downloads 92
41.

Re-thinking the Concept of Surplus: Embracing Co-Creation Experiences in Economics

Ross School of Business Paper No. 1188
Number of pages: 22 Posted: 10 Jul 2013 Last Revised: 14 Aug 2014
Working Paper Series
University of Wisconsin - Milwaukee and University of Michigan, Stephen M. Ross School of Business
Downloads 89
42.

Research Impact: How Seemingly Innocuous Social Cues in a CEO Survey Can Lead to Change in Board of Director Network Ties

Strategic Organization, Vol. 2, pp. 227-271, 2004, Ross School of Business Paper No. B006
Number of pages: 44 Posted: 11 Oct 2006
Accepted Paper Series
University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources and University of Michigan - Stephen M. Ross School of Business
Downloads 88
43.

Price Delegation and Performance Pay: Evidence from Industrial Sales Forces

Ross School of Business Paper No. 1190
Number of pages: 51 Posted: 08 Jun 2013 Last Revised: 05 Aug 2015
Working Paper Series
Santa Clara University, Department of Marketing, Columbia Business School - Finance and Economics, University of Arizona, Department of Marketing and University of Michigan at Ann Arbor - Stephen M. Ross School of Business
Downloads 80
44.

Positioning Multi-Country Brands: The Impact of Heterogeneity in Cultural Values and Competitive Set

Ross School of Business Paper No. 1201
Number of pages: 60 Posted: 06 Oct 2013
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Boston College - Carroll School of Management, Koc University and University of Michigan at Ann Arbor - Marketing
Downloads 79
45.

Market Thickness and Matching (In)efficiency: Evidence from a Quasi-Experiment

Number of pages: 36 Posted: 27 Sep 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and The Wharton School, University of Pennsylvania
Downloads 74
46.

Positioning Rationality and Emotion: Rationality is Up and Emotion is Down

Journal of Consumer Research, Vol. 42, No. 4, 2015, Darden Business School Working Paper No. 2698689
Number of pages: 20 Posted: 04 Dec 2015 Last Revised: 18 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology
Downloads 72
47.

Rethinking Ricardian 'Sum of Enjoyments': Gains from Trade in a Co-Creational Economy

Ross School of Business Paper No. 1211
Number of pages: 31 Posted: 19 Nov 2013 Last Revised: 14 May 2015
Working Paper Series
University of Wisconsin - Milwaukee and University of Michigan, Stephen M. Ross School of Business
Downloads 67
48.

When Random Assignment is Not Enough: Accounting for Intentional Selectivity in Experimental Research

Ross School of Business Paper No. 1203
Number of pages: 21 Posted: 06 Oct 2013
Working Paper Series
University of Texas at Dallas, Boston College - Carroll School of Management and University of Michigan at Ann Arbor - Marketing
Downloads 61
49.

Modeling Scale Attraction Effects: An Application to Charitable Donations and Optimal Laddering

Ross School of Business Paper No. 1202
Number of pages: 53 Posted: 06 Oct 2013
Working Paper Series
Hong Kong Polytechnic University and University of Michigan at Ann Arbor - Marketing
Downloads 46
50.

Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known

Ross School of Business Paper No. 1166
Number of pages: 66 Posted: 03 Oct 2011 Last Revised: 11 Jul 2012
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and University of Chicago Booth School
Downloads 43