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Viewing: 1 - 50 of 91 papers

1.

Drivers of Success for Market Entry into China and India

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 10-07
Number of pages: 40 Posted: 26 Sep 2007 Last Revised: 17 Dec 2007
Accepted Paper Series
University of Miami - Department of Marketing and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 2,026
2.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - Marketing
Downloads 1,957
3.

Executive Pay and 'Independent' Compensation Consultants

Marshall School of Business Working Paper No. FBE 10-09, Journal of Accounting and Economics, Forthcoming
Number of pages: 41 Posted: 21 Jun 2008 Last Revised: 24 Feb 2010
Accepted Paper Series
University of Southern California - Marshall School of Business and Harvard Business School - Accounting and Control
Downloads 1,722
4.

The Rhetoric Conspiracy: Why Rhetoric is Too Powerful and Had to Be Lobotomized (Part 1 of 3 in the Rhetoric Series)

Barbados Group Working Paper No. 06-05
Number of pages: 14 Posted: 10 Jul 2006 Last Revised: 02 Jan 2008
Working Paper Series
University of Southern California - Marshall School of Business and CultureSync
Downloads 1,059
5.

How the Digital Video Recorder Changes Traditional Television Advertising

Journal of Advertising, Forthcoming, Marshall School of Business Working Paper No. MKT 03-06
Number of pages: 22 Posted: 19 Jul 2006
Accepted Paper Series
University of California, San Diego (UCSD) - Rady School of Management
Downloads 891
6.

Fair-Value Pension Accounting

Number of pages: 43 Posted: 04 Jan 2007
Working Paper Series
University of Maryland - Robert H. Smith School of Business, University of Georgia - J.M. Tull School of Accounting and University of Southern California - Leventhal School of Accounting

Multiple version iconThere are 2 versions of this paper

Downloads 847
7.

The Effectiveness of Post-Release Movie Advertising

Number of pages: 28 Posted: 22 Jan 2007 Last Revised: 14 Sep 2010
Working Paper Series
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 817
8.

Rhetoric Unlobotomized: Transformation of Terministic Screens (Part 2 of 3 in the Rhetoric Series)

Barbados Group Working Paper No. 06-06
Number of pages: 15 Posted: 10 Jul 2006
Working Paper Series
University of Southern California - Marshall School of Business and CultureSync
Downloads 777
9.

What Drives Innovation in Firms Across Nations? A Culture of Innovation

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 03-07
Number of pages: 51 Posted: 07 Feb 2007 Last Revised: 24 Jan 2010
Working Paper Series
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 741
10.

Understanding the Motivations, Participation and Performance of Open Source Software Developers: A Longitudinal Study of the Apache Projects

Marshall School of Business Working Paper No. IOM 01-06, Management Science, Forthcoming
Number of pages: 32 Posted: 31 Jul 2006
Accepted Paper Series
Carnegie Mellon University, University of Maryland - Decision and Information Technologies Department and Georgia Institute of Technology (Deceased)
Downloads 693
11.

Revenue Sharing and Information Leakage in a Supply Chain

Marshall School of Business Working Paper No. IOM 6-12
Number of pages: 69 Posted: 03 Apr 2012
Working Paper Series
University of Minnesota - Industrial & System Engineering, University of Southern California - Marshall School of Business and UBC Sauder School of Business
Downloads 571
12.

Does Rudeness Really Matter?: The Effects of Rudeness on Task Performance and Helpfulness

Academy of Management Journal, Forthcoming
Number of pages: 52 Posted: 16 May 2007
Accepted Paper Series
University of Southern California - Marshall School of Business and University of Florida - Warrington College of Business Administration
Downloads 541
13.

Great Expectations?! Assortment Size, Expectations and Satisfaction

Journal of Marketing Research, 2008, Marshall School of Business Working Paper No. MKT 24-09
Number of pages: 43 Posted: 05 Mar 2009 Last Revised: 19 Apr 2009
Accepted Paper Series
University of Southern California - Marshall School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 539
14.

A Critical Review of Marketing Research on Diffusion of New Products

Review of Marketing Research, pp. 39-80, 2007 , Marshall School of Business Working Paper No. MKT 01-08
Number of pages: 79 Posted: 11 Mar 2007 Last Revised: 19 Apr 2013
Accepted Paper Series
University of Texas at Austin and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 530
15.

Global Takeoff of New Products: Culture, Wealth or Vanishing Differences?

Marketing Science, Forthcoming
Number of pages: 52 Posted: 27 Sep 2007
Accepted Paper Series
University of Texas at Austin and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 466
16.

Client Conservatism and Auditor-Client Contracting

Forthcoming in The Accounting Review, Singapore Management University School of Accountancy Research Paper No. 2015-25, Marshall School of Business Working Paper No. ACC 01.16
Number of pages: 53 Posted: 03 May 2015 Last Revised: 12 Apr 2016
Accepted Paper Series
University of Southern California - Leventhal School of Accounting, Singapore Management University - School of Accountancy and Singapore Management University - School of Accountancy
Downloads 427
17.

The Impact of Gartner’s Maturity Curve, Adoption Curve, Strategic Technologies on Information Systems Research, with Applications to Artificial Intelligence, ERP, BPM and RFID

Marshall School of Business Working Paper No. ACC 3-11
Number of pages: 33 Posted: 19 Sep 2010
Working Paper Series
University of Southern California - Marshall School of Business
Downloads 424
18.

Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers

Marketing Science, Forthcoming
Number of pages: 51 Posted: 20 May 2012 Last Revised: 18 Apr 2017
Accepted Paper Series
University of North Carolina at Chapel Hill, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 414
19.

Can Branded Drugs Benefit from Generic Entry? Switching to Non-Bioequivalent Molecules and the Role of Physician Response to Detailing and Prices

Number of pages: 44 Posted: 26 Jun 2007 Last Revised: 29 Jul 2012
Working Paper Series
IESE Business School, Barcelona, Spain, Imperial College London, Tanaka Business School, University of Southern California - Marshall School of Business and Loughborough University
Downloads 394
20.

Developing Trust and Relationships in the Supply Chain Using Social Media

Marshall School of Business Working Paper
Number of pages: 12 Posted: 22 Jul 2012
Working Paper Series
University of Southern California - Marshall School of Business
Downloads 390
21.

The S-Curve of Technological Evolution: Marketing Law or Self-Fulfilling Prophecy?

Marshall School of Business Working Paper No. MKT 04-07
Number of pages: 45 Posted: 23 Apr 2007
Working Paper Series
University of California Riverside and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 390
22.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10
Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010
Accepted Paper Series
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 358
23.

The Value of Quality: Stock Market Returns to Reviewed Quality of New Products

Marshall School of Business Working Paper No. MKT 02-07
Number of pages: 41 Posted: 07 Feb 2007
Working Paper Series
University of Southern California - Marshall School of Business, Department of Marketing and University of Miami - Department of Marketing
Downloads 345
24.

Building and Evolving Data Warehousing and Business Intelligence Artifacts: The Case of SYSCO

Marshall School of Business Working Paper No. ACC 01-12
Number of pages: 27 Posted: 09 Jan 2012
Working Paper Series
University of Southern California - Marshall School of Business
Downloads 341
25.

Distribution and Market Share

Journal of Retailing, Forthcoming
Number of pages: 34 Posted: 31 Jul 2008 Last Revised: 15 Jul 2013
Accepted Paper Series
University of California, San Diego (UCSD) - Rady School of Management and University of Virginia - Darden School of Business
Downloads 338
26.

The Role of Implicit Theories in Brand Extendibility

Marshall School of Business Working Paper No. MKT 06-07
Number of pages: 38 Posted: 26 Jun 2007
Working Paper Series
Texas Christian University, University of Southern California - Marshall School of Business and Fisher College of Business, The Ohio State University
Downloads 337
27.

What Results When Firms Implement Practices: The Differential Relationship between Specific Practices, Firm Financial Performance, Customer Service, and Quality

Journal of Applied Psychology, Forthcoming, Marshall School of Business Working Paper
Number of pages: 33 Posted: 16 May 2007
Accepted Paper Series
University of California, Irvine - Organization & Strategy Area, University of Southern California - Marshall School of Business, University of Texas at Arlington and University of Southern California - Marshall School of Business
Downloads 328
28.

Are Collective and Private Political Actions Substitutes or Complements? Empirical Evidence from China's Private Sector

Strategic Management Journal, Forthcoming
Number of pages: 44 Posted: 12 Oct 2012 Last Revised: 04 Jan 2013
Accepted Paper Series
University of Southern California - Marshall School of Business
Downloads 315
29.

The Use of Social Media in the Supply Chain: Survey and Extensions

Marshall School of Business Working Paper No. ACC 03.12
Number of pages: 26 Posted: 25 Nov 2011
Working Paper Series
University of Southern California - Marshall School of Business
Downloads 312
30.

Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

Journal of Marketing, Vol. 70, No. 1, pp. 65-78, January 2006
Number of pages: 14 Posted: 23 May 2006
Accepted Paper Series
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 297
31.

Gartner’s Hype Cycle and Information System Research Issues

International Journal of Accounting Information Systems, Vol. 9, No. 4, pp. 240-252, Marshall School of Business Working Paper No. ACC 4-11
Number of pages: 22 Posted: 19 Sep 2010 Last Revised: 10 Aug 2014
Accepted Paper Series
University of Southern California - Marshall School of Business
Downloads 278
32.

Contract Design by Service Providers with Private Effort

Forthcoming, Management Science
Number of pages: 69 Posted: 29 Jan 2014 Last Revised: 22 Jan 2017
Accepted Paper Series
UBC Sauder School of Business, University of Southern California - Marshall School of Business and University of Minnesota - Industrial & System Engineering
Downloads 272
33.

Incentive Based Service System Design: Staffing and Compensation to Trade Off Speed and Quality

Number of pages: 56 Posted: 15 Mar 2015 Last Revised: 25 Mar 2017
Working Paper Series
UCL School of Management and Marshall School of Business
Downloads 271
34.

Dominant Retailers and Their Impact on Marketing Channels

Forthcoming in The Handbook of the Economics of Retail and Distribution, edited by Emek Basker, Marshall School of Business Working Paper No. MKT 01.16
Number of pages: 43 Posted: 26 Apr 2015 Last Revised: 12 Apr 2016
Accepted Paper Series
University of Southern California - Marshall School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 264
35.

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 55 Posted: 18 Nov 2014 Last Revised: 21 Mar 2015
Accepted Paper Series
University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Downloads 257
36.

Cannibalization and Option Value Effects of Secondary Markets: Evidence from the US Concert Industry

Strategic Management Journal, 2015, 36(11):1599-1614
Number of pages: 16 Posted: 26 Nov 2013 Last Revised: 03 Oct 2015
Accepted Paper Series
Duke University - Fuqua School of Business, New York University (NYU) - Leonard N. Stern School of Business and Harvard University - Harvard Business School
Downloads 253
37.

Organization and Bargaining: Sales Process Choice at Auto Dealerships

Management Science, September 2013, Vol. 59 No. 9 2003-2018
Number of pages: 34 Posted: 10 Dec 2012 Last Revised: 07 Sep 2013
Accepted Paper Series
Duke University - Fuqua School of Business
Downloads 251
38.

Does Culture Matter? Assessing Response Biases in Cross-National Survey Research

International Journal of Research in Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 19-10
Number of pages: 47 Posted: 18 Aug 2010 Last Revised: 23 Nov 2010
Accepted Paper Series
University of Southern California - Marshall School of Business, Department of Marketing and University of Texas at Austin
Downloads 246
39.

Enterprise Ontologies: Review and an Activity Theory Approach

International Journal of Accounting Information Systems, Vol. 11, No. 4, pp. 336-352, 2010, Marshall School of Business Working Paper No. ACC 5-11
Number of pages: 39 Posted: 19 Sep 2010 Last Revised: 16 Mar 2011
Accepted Paper Series
University of Southern California - Marshall School of Business
Downloads 245
40.

Using Social Media in System Project Development and Management: Survey and Extensions

Marshall School of Business Working Paper No. ACC 02-12
Number of pages: 26 Posted: 25 Jan 2012
Working Paper Series
University of Southern California - Marshall School of Business
Downloads 226
41.

The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context

Marshall School of Business Working Paper No. MKT 04-06
Number of pages: 44 Posted: 25 Jul 2006
Working Paper Series
Southern Methodist University, University of Southern California - Marshall School of Business and Georgia Institute of Technology

Multiple version iconThere are 2 versions of this paper

Downloads 222
42.

Competition, Governance, and Relationship-Specific Investments: Theory and Implications for Strategy

Strategic Management Journal, Forthcoming, Marshall School of Business Working Paper
Number of pages: 41 Posted: 12 Oct 2012
Accepted Paper Series
University of Southern California - Marshall School of Business
Downloads 213
43.

Indirect Network Effects in New Product Growth

Marshall School of Business Working Paper No. MKT 01-07
Number of pages: 52 Posted: 01 Feb 2007
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics

Multiple version iconThere are 2 versions of this paper

Downloads 213
44.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10
Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010
Accepted Paper Series
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 205
45.

When Experience Does Not Matter: On the Non-Impact of Real-Time Hedonic Experiences

Marshall School of Business Working Paper No. MKT 05-07
Number of pages: 32 Posted: 25 Jun 2007
Working Paper Series
University of Southern California - Marshall School of Business and Yale School of Management
Downloads 196
46.

Institutions and Popular Control of Public Policy

USC CLEO Research Paper No. C06-14
Number of pages: 55 Posted: 25 Nov 2006
Working Paper Series
University of Southern California - Marshall School of Business
Downloads 187
47.

The Impact of Manager Philosophy on Knowledge Management Systems

Marshall School of Business Working Paper No. ACC 2-11
Number of pages: 23 Posted: 05 Oct 2010 Last Revised: 16 Mar 2011
Working Paper Series
University of Southern California - Marshall School of Business
Downloads 171
48.

Recurring Goals: The Effect of Divisibility and Goal Attainment on Self-Efficacy and Effort

Marshall School of Business Working Paper No. MKT 07-07
Number of pages: 45 Posted: 26 Jun 2007
Working Paper Series
University of Pennsylvania - The Wharton School and University of Southern California - Marshall School of Business
Downloads 160
49.

Political Strategy and Market Capabilities: Evidence from the Chinese Private Sector

Management and Organization Review, Forthcoming, Marshall School of Business Working Paper No. MOR 01.16
Number of pages: 44 Posted: 24 Jun 2015 Last Revised: 12 Apr 2016
Accepted Paper Series
University of Southern California - Marshall School of Business
Downloads 157
50.

Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising

Forthcoming at Marketing Science, Marshall School of Business Working Paper No. 17-18
Number of pages: 63 Posted: 06 Jan 2017
Working Paper Series
University of North Carolina at Chapel Hill and University of Southern California - Marshall School of Business
Downloads 146