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Viewing: 1 - 24 of 24 papers

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 5,461
2.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Number of pages: 28 Posted: 04 Apr 2006
Working Paper Series
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 2,290
3.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,149
4.

Effect of Store Atmosphere on Consumer Purchase Intention

International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Number of pages: 9 Posted: 13 Apr 2015
Working Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 892
5.

Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources

Number of pages: 47 Posted: 29 Mar 2006
Working Paper Series
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 890
6.

The Intellectual Structure of Supply Chain Management: A Bibliometric Approach

Journal of Business Logistics, Forthcoming, Fisher College of Business Working Paper No. 930028
Number of pages: 41 Posted: 14 Sep 2006
Accepted Paper Series
Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Fisher College of Business
Downloads 782
7.

Volumetric Conjoint Analysis

Number of pages: 29 Posted: 02 Jun 2004
Working Paper Series
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 626
8.

Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance

Fisher College of Business Working Paper No. 1154048
Number of pages: 44 Posted: 02 Jul 2008 Last Revised: 27 Sep 2010
Working Paper Series
Brigham Young University - Marriott School and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 520
9.

Endogenous Technological Progress and the Cross Section of Stock Returns

Journal of Financial Economics (JFE), Forthcoming, Fisher College of Business Working Paper No. 12-03-022, Charles A. Dice Center Working Paper No. 2012-022
Number of pages: 62 Posted: 25 Mar 2008 Last Revised: 26 Nov 2012
Working Paper Series
Ohio State University (OSU) - Fisher College of Business
Downloads 500
10.

Assessing Price Elasticity for Private Labels and National Brands: Differences by Income and Store Location

Fisher College of Business Working Paper No. 2006-01-004
Number of pages: 30 Posted: 17 May 2006
Working Paper Series
Ohio State University, Ohio State University, Ohio State University and Texas Christian University - M.J. Neeley School of Business
Downloads 341
11.

An Integrated Model of Discrete Choice and Response Time

Fisher College of Business Working Paper No. 2006-01-007
Number of pages: 42 Posted: 29 Mar 2006
Working Paper Series
Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University
Downloads 321
12.

Product Attributes and Models of Multiple Discreteness

Number of pages: 47 Posted: 12 Oct 2005
Working Paper Series
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 265
13.

Investigating Endogeneity Bias in Marketing

Fisher College of Business Working Paper No. 2006-06-001
Number of pages: 27 Posted: 08 Sep 2006
Working Paper Series
University of Wisconsin-Madison, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 253
14.

Choice Models with Fixed Costs

Fisher College of Business Working Paper
Number of pages: 47 Posted: 28 Mar 2012 Last Revised: 11 Jun 2013
Working Paper Series
Pennsylvania State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 184
15.

A Category-Level Model of Asymmetric Complements

Fisher College of Business Working Paper
Number of pages: 45 Posted: 28 Apr 2010
Working Paper Series
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 182
16.

Do Less Ethical Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of Others

Number of pages: 42 Posted: 24 Oct 2015
Working Paper Series
Ohio State University, Students, University of Texas - McCombs School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 166
17.

Choice Models for Budgeted Demand and Constrained Allocation

Fisher College of Business Working Paper No. 1939109
Number of pages: 31 Posted: 05 Oct 2011
Working Paper Series
Keio University - Faculty of Business and Commerce, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 164
18.

Develop a Framework for Selection of Intermediary in Marketing Channel

Iranian Journal of Management Studies (IJMS), Vol. 4, No. 1, pp. 25-42, March 2011
Number of pages: 18 Posted: 18 Jul 2012
Accepted Paper Series
University of Tehran, affiliation not provided to SSRN and University of Tehran - Faculty of Management
Downloads 111
19.

Conjunctive Screening in Models of Multiple Discreteness

Number of pages: 23 Posted: 29 Apr 2016
Working Paper Series
Korea University Business School (KUBS), Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 75
20.

Improving Text Analysis Using Sentence Conjunctions and Punctuation

Number of pages: 53 Posted: 31 Jan 2017
Working Paper Series
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 39
21.

Short-Term Bias and Strategic Misalignment in Operational Solutions: Perceptions, Tendencies, and Traps

Humanistic Management Network, Research Paper Series No. 19/15
Number of pages: 59 Posted: 20 May 2015 Last Revised: 09 Jun 2015
Working Paper Series
University of Minnesota - Twin Cities, Carlson School of Management, Students, Institute of Management, Università della Svizzera italiana (USI, Lugano), University of Minnesota - Twin Cities - Department of Operations and Management Science and The Ohio State University
Downloads 33
22.

The Student's Satisfaction Influential Factors at Cihan University

International Journal of Advanced Research in Engineering & Management (IJAREM), Vol. 01, Issue 02, May 2015, Pages 63-72
Number of pages: 10 Posted: 03 Aug 2015
Accepted Paper Series
Cihan University and Cihan University
Downloads 27
23.

30 Years of Railway Liberalization: What does it Mean for Us?

Posted: 30 Sep 2013
Working Paper Series
Ecole Polytechnique Federale de Lausanne - MTEI
24.

Management Delle Imprese Di Logistica: Razionalità E Innovazione Nella Sfida Per La Competitività (Logistic Providers Management: Competing between Rationality and Innovation)

Finanza Marketing e Produzione, No. 2, 2013
Posted: 04 Mar 2013 Last Revised: 25 Jul 2013
Accepted Paper Series
University of Naples Federico II and University of Naples Federico II