1.
Hierarchical Bayes Models: A Practitioners Guide
Number of pages: 44
Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads
5,884
2.
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Chicago Booth Research Paper No. 09-16
Number of pages: 36
Posted: 13 Jul 2007
Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business
There are 3 versions of this paper
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Chicago Booth Research Paper No. 09-16
Number of pages: 36
Posted: 13 Jul 2007
Last Revised: 19 Feb 2013
Downloads
5,336
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Journal of Accounting Research, Forthcoming, Chicago Booth Research Paper No. 13-65
Number of pages: 37
Posted: 02 Aug 2013
Downloads
508
Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Journal of Accounting Research, Vol. 51, No. 5, 2013
Posted: 28 Nov 2013
Downloads
5,336
3.
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
Marketing Science, Forthcoming
Number of pages: 38
Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads
3,897
4.
Bayesian Statistics and Marketing
Number of pages: 57
Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
2,251
5.
Structural Modeling in Marketing: Review and Assessment
Number of pages: 28
Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads
1,825
6.
Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Number of pages: 38
Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads
1,678
7.
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34
Posted: 05 Feb 2009
Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business
There are 2 versions of this paper
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34
Posted: 05 Feb 2009
Last Revised: 11 Jul 2016
Downloads
1,607
Improving the Numerical Performance of Blp Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
NBER Working Paper No. w14991
Number of pages: 52
Posted: 26 May 2009
Last Revised: 12 Jun 2009
Downloads
48
Downloads
1,607
8.
Effect of Store Atmosphere on Consumer Purchase Intention
International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Number of pages: 9
Posted: 13 Apr 2015
Working Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads
1,523
9.
Response Modeling with Non-Random Marketing Mix Variables
Number of pages: 46
Posted: 31 Mar 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads
1,456
10.
Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Number of pages: 40
Posted: 02 Dec 2010
Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business
There are 2 versions of this paper
Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Number of pages: 40
Posted: 02 Dec 2010
Last Revised: 02 Mar 2011
Downloads
1,203
Marketing Models of Consumer Demand
Stanford Graduate School of Business Research Paper No. 2072
Posted: 04 Dec 2010
Downloads
1,203
11.
Bayesian Applications in Marketing
Chicago Booth Research Paper No. 09-15
Number of pages: 70
Posted: 10 Mar 2009
Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
1,158
12.
An Empirical Model of Advertising Dynamics
Number of pages: 43
Posted: 18 Dec 2003
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads
1,067
13.
Do Switching Costs Make Markets Less Competitive?
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,
Number of pages: 48
Posted: 13 Jun 2006
Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
1,017
14.
Decision and Experience: Why Don't We Choose What Makes Us Happy?
Trends in Cognitive Sciences, 2006
Number of pages: 7
Posted: 11 Oct 2006
Last Revised: 10 Nov 2008
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads
932
15.
Product Differentiation and Mergers in the Carbonated Soft Drink Industry
University of Chicago GSB Working Paper
Number of pages: 27
Posted: 04 Sep 2003
Working Paper Series
University of Chicago - Booth School of Business
Downloads
882
16.
The Dynamic Effect of Innovation on Market Structure
Journal of Marketing Research, Vol. 41, May 2004
Number of pages: 46
Posted: 26 May 2004
Accepted Paper Series
Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads
871
17.
Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,
Number of pages: 34
Posted: 29 Sep 2008
Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads
746
18.
Plausibly Exogenous
Number of pages: 48
Posted: 18 May 2007
Last Revised: 04 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
744
19.
Quantifying Transaction Costs in Online/Offline Grocery Channel Choice
Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49
Posted: 08 Feb 2009
Last Revised: 01 Sep 2011
Accepted Paper Series
University of Chicago, NUS Business School and Public University of Navarre, Spain
Downloads
732
20.
Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data
Number of pages: 43
Posted: 16 Jun 2007
Last Revised: 09 Sep 2008
Working Paper Series
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
655
21.
Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
Chicago Booth Research Paper No. 17-18
Number of pages: 82
Posted: 19 May 2017
Last Revised: 11 Feb 2018
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business
Downloads
603
22.
A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior
Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51
Posted: 07 Feb 2009
Last Revised: 22 Mar 2018
Working Paper Series
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads
554
23.
Scalable Price Targeting
Number of pages: 47
Posted: 26 Jun 2017
Last Revised: 27 Aug 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
There are 2 versions of this paper
Scalable Price Targeting
Number of pages: 47
Posted: 26 Jun 2017
Last Revised: 27 Aug 2017
Downloads
542
Downloads
8
Downloads
542
24.
Demand for 'Healthy' Products: False Claims and FTC Regulation
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,
Number of pages: 54
Posted: 18 Mar 2015
Last Revised: 02 Apr 2017
Accepted Paper Series
University of Chicago - Booth School of Business and University of Massachusetts Amherst
Downloads
530
25.
Between Two Brands: A Goal Fluency Account of Brand Evaluation
Number of pages: 37
Posted: 23 Feb 2007
Working Paper Series
University of Chicago and Northwestern University - Kellogg School of Management
Downloads
489
26.
A Direct Approach to Data Fusion
Number of pages: 50
Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
475
27.
Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data
University of Chicago Graduate School of Business Working Paper
Number of pages: 28
Posted: 08 Sep 2003
Working Paper Series
University of Chicago and University of Chicago - Booth School of Business
Downloads
450
28.
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania - The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Princeton University
There are 2 versions of this paper
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Downloads
445
Food Deserts and the Causes of Nutritional Inequality
NBER Working Paper No. w24094
Number of pages: 79
Posted: 19 Dec 2017
Downloads
61
Downloads
445
29.
Tipping and Concentration in Markets with Indirect Network Effects
Chicago GSB Research Paper No. 08-08
Number of pages: 47
Posted: 21 Jan 2008
Last Revised: 11 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads
444
30.
Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions
Journal of Consumer Research, Forthcoming
Number of pages: 42
Posted: 16 Aug 2006
Accepted Paper Series
University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School
Downloads
415
31.
Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 51
Posted: 25 Nov 2015
Last Revised: 21 Feb 2018
Working Paper Series
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
There are 2 versions of this paper
Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 51
Posted: 25 Nov 2015
Last Revised: 21 Feb 2018
Downloads
404
Point-of-Sale Marketing Mix and Brand Performance – The Moderating Role of Retail Format and Brand Type
Number of pages: 54
Posted: 02 Mar 2018
Last Revised: 05 Dec 2018
Downloads
1
Downloads
404
32.
State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54
Posted: 18 Mar 2009
Last Revised: 14 Apr 2010
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
There are 2 versions of this paper
State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54
Posted: 18 Mar 2009
Last Revised: 14 Apr 2010
Downloads
402
State Dependence and Alternative Explanations for Consumer Inertia
NBER Working Paper No. w14912
Number of pages: 48
Posted: 29 Apr 2009
Last Revised: 30 Apr 2009
Downloads
52
Downloads
402
33.
Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44
Posted: 22 Jul 2003
Accepted Paper Series
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business
There are 2 versions of this paper
Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44
Posted: 22 Jul 2003
Downloads
391
Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
Quantitative Marketing and Economics, Forthcoming
Posted: 08 Jan 2004
Downloads
391
34.
Forward-Looking Bidding in Online Auctions
Number of pages: 39
Posted: 02 Jan 2004
Working Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
341
35.
Irrelevant Information and Mediated Intertemporal Choice
Journal of Consumer Psychology, Vol. 14, No. 2, 2004
Number of pages: 47
Posted: 08 Jun 2004
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Florida - Warrington College of Business Administration and University of Michigan, Stephen M. Ross School of Business
Downloads
330
36.
Cross-Brand Pass-Through in Supermarket Pricing
Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08
Number of pages: 34
Posted: 30 Jan 2008
Accepted Paper Series
University of Chicago - Booth School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads
326
37.
Super Bowl Ads
Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42
Posted: 27 Jan 2014
Last Revised: 31 Jul 2018
Working Paper Series
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads
322
38.
Recovering Sku-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
Number of pages: 41
Posted: 22 Aug 2004
Working Paper Series
University of Pennsylvania - Marketing Department, Australian National University (ANU) and University of Chicago
Downloads
317
39.
Promoting Wellness or Waste? Evidence from Antidepressant Advertising
Becker Friedman Institute for Research in Economics Working Paper No. 2018-14
Number of pages: 49
Posted: 06 Mar 2018
Last Revised: 09 Nov 2018
Working Paper Series
University of Chicago - Marketing Management
Downloads
308
40.
Innovation and Product Reallocation in the Great Recession
Number of pages: 81
Posted: 03 May 2017
Last Revised: 01 Nov 2017
Working Paper Series
University of Chicago, University of California, San Diego (UCSD) and Northwestern University
Downloads
300
41.
Structural Modeling and Policy Simulation: A Comment
Number of pages: 16
Posted: 14 Sep 2004
Working Paper Series
Tilburg University, CentER, University of California, Los Angeles (UCLA) - Anderson School of Management and London Business School
Downloads
280
42.
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Marketing Science, Forthcoming
Number of pages: 56
Posted: 17 Aug 2016
Last Revised: 17 Apr 2018
Accepted Paper Series
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads
277
43.
Product Attributes and Models of Multiple Discreteness
Number of pages: 47
Posted: 12 Oct 2005
Working Paper Series
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
275
44.
Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax
Number of pages: 79
Posted: 14 Dec 2017
Last Revised: 13 Jan 2018
Working Paper Series
Duke University - Fuqua School of Business and Duke University Sanford School of Public Policy
Downloads
260
45.
Internal and Substantive Inconsistencies in Decision-Making
BLACKWELL HANDBOOK OF JUDGEMENT AND DECISION MAKING, D. Koehler, N. Harvey, eds., Oxford: Blackwell, 2004
Number of pages: 30
Posted: 11 Oct 2006
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads
255
46.
The Formation of Consumer Brand Preferences
Number of pages: 47
Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business
There are 4 versions of this paper
The Formation of Consumer Brand Preferences
NBER Working Paper No. w22691
Number of pages: 49
Posted: 03 Oct 2016
Downloads
8
The Formation of Consumer Brand Preferences
CEPR Discussion Paper No. DP11648
Number of pages: 50
Posted: 22 Nov 2016
The Formation of Consumer Brand Preferences
Annual Review of Economics, Vol. 9, pp. 353-382, 2017
Posted: 14 Aug 2017
Downloads
249
47.
Category Pricing with State Dependent Utility
Number of pages: 42
Posted: 14 Jan 2006
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and INSEAD
Downloads
246
48.
Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34
Posted: 17 Nov 2006
Working Paper Series
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads
245
49.
Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation
Journal of Personality and Social Psychology, Vol. 86, No. 5, 2004
Number of pages: 16
Posted: 11 Oct 2006
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads
244
50.
A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Number of pages: 35
Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads
243
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