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Chicago Booth: Marketing Research Paper Series

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Viewing: 1 - 50 of 114 papers

1.

Generalizable and Robust TV Advertising Effects

Number of pages: 60 Posted: 20 Jan 2020 Last Revised: 20 Jan 2020
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 1,579
2.

Influence of Category Management on Customer Satisfaction: Evidence from Karachi’s Retail Stores

Number of pages: 32 Posted: 14 Jan 2020 Last Revised: 20 Jan 2020
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 3
3.

The Identity Fragmentation Bias

Number of pages: 26 Posted: 10 Jan 2020
Working Paper Series
University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 7
4.

Income and Wealth Effects on Consumer Packaged Goods Purchases

Number of pages: 48 Posted: 07 Jan 2020
Working Paper Series
University of Chicago, University of Chicago and University of Chicago - Marketing Management
Downloads 12
5.

Examining the Role of Social Capital, Sustainability Orientation and Self-Efficacy in Entrepreneurial Intention Among Indian Students

International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4,2019
Posted: 16 Dec 2019
Accepted Paper Series
Dr Vijay Kumar Jain, FMS, DIT University and FMS-DIT University
6.

Does Country-of-Origin Marketing Matter?

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-138
Number of pages: 49 Posted: 24 Oct 2019 Last Revised: 06 Dec 2019
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 18
7.

Marketing Research on Food Consumers' Behavior in Georgia'S Consumer Market

British Journal of Marketing Studies, Vol. 7, Issue 4, pp.76-82, July 2019
Number of pages: 7 Posted: 16 Oct 2019
Accepted Paper Series
Department of Marketing and Ivane Javakhishvili Tbilisi State University (TSU)
Downloads 14
8.

The Level of Adoption of Social Networking in Southwestern Nigeria

Posted: 26 Sep 2019
Working Paper Series
Independent
9.

Learning-by-Doing and Preference Discovery in Video Game Play

Number of pages: 50 Posted: 18 Sep 2019 Last Revised: 25 Sep 2019
Working Paper Series
University of Chicago and University of Chicago
Downloads 20
10.

State-Dependent Demand Estimation with Initial Conditions Correction

Number of pages: 36 Posted: 24 Aug 2019
Working Paper Series
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 44
11.

Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan

Number of pages: 31 Posted: 21 Aug 2019 Last Revised: 21 Aug 2019
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 104
12.

Factors Affecting Buyers’ Preference for Patanjali Products in the Kathmandu Valley

Sthapit, A. (2018 June 30). Factors Affecting Buyers’ Preference for Patanjali Products in the Kathmandu Valley. People's Journal of Management, 6(1), 41-50,
Number of pages: 10 Posted: 21 Aug 2019
Accepted Paper Series
Tribhuvan University, Students and Nepal Open University
Downloads 26
13.

People Reject Even the Best Possible Algorithm in Uncertain Decision Domains

Number of pages: 26 Posted: 23 Jul 2019 Last Revised: 29 Jul 2019
Working Paper Series
The University of Chicago Booth School of Business and University of Chicago - Booth School of Business
Downloads 160
14.

Effect of Payment on User Engagement in MOOCs

Number of pages: 52 Posted: 05 Jul 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Downloads 45
15.

More than a Penny's Worth: Left-Digit Bias and Firm Pricing

Chicago Booth Research Paper No. 19-22
Number of pages: 79 Posted: 02 Jul 2019 Last Revised: 04 Dec 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads 144
16.

Valuing Intrinsic and Instrumental Preferences for Privacy

Number of pages: 55 Posted: 25 Jun 2019 Last Revised: 01 Jul 2019
Working Paper Series
University of Chicago - Marketing Management
Downloads 34
17.

Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

Number of pages: 31 Posted: 23 May 2019 Last Revised: 26 Jun 2019
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 131
18.

From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans

Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Number of pages: 44 Posted: 18 Apr 2019
Accepted Paper Series
University of North Carolina at Chapel Hill, University of Louisville, University of North Carolina at Chapel Hill, School of Information and Library Science, Students, Indiana University and Florida State University
Downloads 18
19.

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 02 Apr 2019 Last Revised: 04 Apr 2019
Working Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 35
20.

US Household Demand for Organic Fruit

Number of pages: 84 Posted: 20 Mar 2019 Last Revised: 20 Mar 2019
Working Paper Series
Bowdoin College, Bowdoin College, Bates College and Bowdoin College - Department of Economics
Downloads 69
21.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 42 Posted: 07 Mar 2019 Last Revised: 17 Mar 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 179
22.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 64
23.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 7
24.

What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination

Number of pages: 33 Posted: 20 Jan 2019
Working Paper Series
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads 38
25.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 86
26.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018
Working Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads 24
27.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 17 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business, Tilburg University, CentER and University of California, San Diego, Rady School of Management
Downloads 109
28.

The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children

Number of pages: 49 Posted: 11 Oct 2018
Working Paper Series
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM), University of Iowa - Henry B. Tippie College of Business - Department of Economics, Mathematica Policy Research and Mathematica Policy Research, Inc.

Multiple version iconThere are 2 versions of this paper

Downloads 21
29.

Deceptive Claims using Fake News Marketing: The Impact on Consumers

Number of pages: 31 Posted: 05 Oct 2018 Last Revised: 07 Oct 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads 89
30.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 38
31.

Incentive Design for Operations-Marketing Multitasking

Number of pages: 57 Posted: 29 Aug 2018 Last Revised: 12 Mar 2019
Working Paper Series
Johns Hopkins University - Carey Business School, Hong Kong Baptist University - Department of Economics and University of Chicago - Booth School of Business
Downloads 112
32.

What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

Number of pages: 64 Posted: 25 Aug 2018 Last Revised: 28 Jul 2019
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago
Downloads 160
33.

Competition Among Retail Formats

SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30 Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 74
34.

Diabetes and Diet: Purchasing Behavior Change in Response to Health Information

American Economic Journal: Applied Economics, Forthcoming, Watson Institute for International and Public Affairs Research Paper No. 2018-40
Number of pages: 47 Posted: 07 Aug 2018
Accepted Paper Series
Brown University
Downloads 63
35.

Microeconometric Models of Consumer Demand

Number of pages: 94 Posted: 07 Aug 2018 Last Revised: 26 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 150
36.

Propagation of Housing Market Disruptions During the Great Recession: Supply Chain Network Channel

Columbia Business School Research Paper No. 18-63
Number of pages: 60 Posted: 15 Jun 2018 Last Revised: 03 Oct 2019
Working Paper Series
Columbia University and Johns Hopkins University
Downloads 129
37.

Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness

Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly, Forthcoming
Number of pages: 30 Posted: 14 Jun 2018
Accepted Paper Series
University of Miami, University of North Carolina (UNC) at Chapel Hill, University of North Carolina (UNC) at Chapel Hill and University of North Carolina at Chapel Hill
Downloads 182
38.

Spillovers from Mass Advertising: An Identification Strategy

Number of pages: 61 Posted: 31 May 2018 Last Revised: 31 Oct 2019
Working Paper Series
Santa Clara University
Downloads 98
39.

Is Fertility a Leading Economic Indicator?

Number of pages: 46 Posted: 02 Apr 2018
Working Paper Series
University of Notre Dame - Department of Economics, University of Notre Dame and University of Kentucky - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 105
40.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 136
41.

Nonparametric Demand Estimation in Differentiated Products Markets

Number of pages: 70 Posted: 09 Mar 2018
Working Paper Series
University of California at Berkeley - Haas School of Business
Downloads 84
42.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14
Number of pages: 58 Posted: 06 Mar 2018 Last Revised: 15 Jan 2020
Working Paper Series
University of Chicago - Booth School of Business
Downloads 598
43.

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 625
44.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Working Paper Series
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads 417
45.

Value of Aggregators

Number of pages: 53 Posted: 06 Nov 2017 Last Revised: 25 Aug 2019
Working Paper Series
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 247
46.

Category and Brand Purchase Rates (Still) Follow the NBD Distribution

Number of pages: 8 Posted: 26 Sep 2017
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute and University of South Australia
Downloads 78
47.

Reported Preference vs. Revealed Preference: Evidence from the Propensity to Spend Tax Rebates

Number of pages: 41 Posted: 14 Jul 2017 Last Revised: 28 Sep 2017
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Pennsylvania - Finance Department

Multiple version iconThere are 2 versions of this paper

Downloads 35
48.

Scalable Price Targeting

Number of pages: 47 Posted: 26 Jun 2017 Last Revised: 27 Aug 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 740
49.

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

Chicago Booth Research Paper No. 17-18
Number of pages: 90 Posted: 19 May 2017 Last Revised: 20 Aug 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 873
50.

Innovation and Product Reallocation in the Great Recession

Number of pages: 81 Posted: 03 May 2017 Last Revised: 01 Nov 2017
Working Paper Series
Federal Reserve Banks - Federal Reserve Bank of Minneapolis, University of California, San Diego (UCSD) and Northwestern University
Downloads 335