1.
Social Media Marketing on Organisational Efficiency of Deposit Money Banks in Nigeria
Number of pages: 32
Posted: 13 Feb 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University - Department of Marketing
Downloads
5
2.
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University
There are 2 versions of this paper
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
14
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
3
Downloads
14
3.
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University
There are 2 versions of this paper
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
14
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
3
Downloads
3
4.
What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination
Number of pages: 33
Posted: 20 Jan 2019
Working Paper Series
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads
11
5.
Understanding Customer Needs and Wants
Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28
Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads
6
6.
The Economics of Brands and Branding
Number of pages: 90
Posted: 12 Dec 2018
Working Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads
20
7.
Generalizable and Robust TV Advertising Effects
Number of pages: 46
Posted: 16 Nov 2018
Last Revised: 17 Feb 2019
Working Paper Series
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads
225
8.
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Number of pages: 48
Posted: 17 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business, Tilburg University, CentER and University of Chicago, Booth School of Business
There are 2 versions of this paper
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Number of pages: 48
Posted: 17 Oct 2018
Downloads
27
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
NBER Working Paper No. w25214
Number of pages: 48
Posted: 05 Nov 2018
Downloads
1
Downloads
27
9.
The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children
Number of pages: 49
Posted: 11 Oct 2018
Working Paper Series
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM), University of Iowa - Henry B. Tippie College of Business - Department of Economics, Mathematica Policy Research and Mathematica Policy Research, Inc.
There are 2 versions of this paper
The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children
Number of pages: 49
Posted: 11 Oct 2018
Downloads
13
The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children
NBER Working Paper No. w25052
Number of pages: 50
Posted: 17 Sep 2018
Downloads
12
Downloads
13
10.
Deceptive Claims using Fake News Marketing: The Impact on Consumers
Number of pages: 20
Posted: 05 Oct 2018
Last Revised: 14 Feb 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads
21
11.
Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences
Number of pages: 48
Posted: 13 Sep 2018
Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads
19
12.
Interplay of Tourist Bubble and Film Tourism: Case of Saint-Petersburg
Number of pages: 4
Posted: 10 Sep 2018
Working Paper Series
National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads
10
13.
Selling Smokes or Smoking Sales: Investigating the Consequences of Ending Tobacco Sales
Number of pages: 64
Posted: 25 Aug 2018
Last Revised: 13 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago
Downloads
82
14.
Competition Among Retail Formats
SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30
Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads
42
15.
Diabetes and Diet: Purchasing Behavior Change in Response to Health Information
American Economic Journal: Applied Economics, Forthcoming
Number of pages: 47
Posted: 07 Aug 2018
Accepted Paper Series
Brown University
Downloads
25
16.
Microeconometric Models of Consumer Demand
Number of pages: 94
Posted: 07 Aug 2018
Last Revised: 26 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business
Downloads
79
17.
Determinants of Satisfaction and Social Media Used to Share Travel Experiences: The Case of Colombiamoda Attendees
Posted: 15 Jul 2018
Working Paper Series
I.U. Colegio Mayor de Antioquia, Universidad de la Republica and Universidad de la Republica - Facultad de Ciencias Económicas y de Administración
18.
Propagation of Housing Market Disruptions During the Great Recession: Supply Chain Network Channel
Columbia Business School Research Paper No. 18-63
Number of pages: 60
Posted: 15 Jun 2018
Last Revised: 12 Sep 2018
Working Paper Series
Columbia University, Graduate School of Arts and Sciences, Department of Economics and Columbia University, Graduate School of Arts and Sciences, Department of Economics
Downloads
91
19.
Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness
Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly, Forthcoming
Number of pages: 30
Posted: 14 Jun 2018
Accepted Paper Series
University of Miami, University of North Carolina (UNC) at Chapel Hill, University of North Carolina (UNC) at Chapel Hill and University of North Carolina at Chapel Hill
Downloads
104
20.
Mass Advertising as a Natural Experiment
Number of pages: 55
Posted: 31 May 2018
Working Paper Series
Santa Clara University
Downloads
54
21.
Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction
Journal of Consumer Research, Forthcoming, HEC Paris Research Paper No. MKG-2018-1274
Number of pages: 54
Posted: 01 May 2018
Last Revised: 30 May 2018
Accepted Paper Series
HEC Paris, London Business School and London Business School
Downloads
22
22.
Media Strategies and Consumer Purchase Behaviour With Special Reference to FMCG Products
Number of pages: 13
Posted: 17 Apr 2018
Working Paper Series
Osmania University (OU) - Department of Business Management
Downloads
41
23.
Is Fertility a Leading Economic Indicator?
Number of pages: 46
Posted: 02 Apr 2018
Working Paper Series
University of Notre Dame - Department of Economics, University of Notre Dame and University of Kentucky - Department of Economics
There are 2 versions of this paper
Is Fertility a Leading Economic Indicator?
NBER Working Paper No. w24355
Number of pages: 47
Posted: 28 Feb 2018
Downloads
42
Downloads
88
24.
Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management
Annual Review of Resource Economics, Forthcoming
Number of pages: 47
Posted: 20 Mar 2018
Working Paper Series
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management and Humboldt University of Berlin
There are 2 versions of this paper
Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management
Annual Review of Resource Economics, Forthcoming
Number of pages: 47
Posted: 20 Mar 2018
Downloads
30
Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management
Annual Review of Resource Economics, Vol. 10, Issue 1, pp. 253-277, 2018
Posted: 29 Oct 2018
Downloads
30
25.
Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption
Number of pages: 55
Posted: 13 Mar 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads
93
26.
Nonparametric Demand Estimation in Differentiated Products Markets
Number of pages: 70
Posted: 09 Mar 2018
Working Paper Series
University of California at Berkeley - Haas School of Business
Downloads
45
27.
Regional Consumption Responses and the Aggregate Fiscal Multiplier
Number of pages: 60
Posted: 07 Mar 2018
Last Revised: 26 Mar 2018
Working Paper Series
Federal Reserve Banks - Federal Reserve Bank of St. Louis, Federal Reserve Banks - Federal Reserve Bank of Richmond, Federal Reserve Bank of San Francisco and University of Richmond - E. Claiborne Robins School of Business - Economics
Downloads
16
28.
Promoting Wellness or Waste? Evidence from Antidepressant Advertising
Becker Friedman Institute for Research in Economics Working Paper No. 2018-14
Number of pages: 56
Posted: 06 Mar 2018
Last Revised: 30 Dec 2018
Working Paper Series
University of Chicago - Marketing Management
Downloads
388
29.
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania - The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Princeton University
There are 2 versions of this paper
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Downloads
491
Food Deserts and the Causes of Nutritional Inequality
NBER Working Paper No. w24094
Number of pages: 79
Posted: 19 Dec 2017
Downloads
63
Downloads
491
30.
Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax
Number of pages: 79
Posted: 14 Dec 2017
Last Revised: 13 Jan 2018
Working Paper Series
Duke University - Fuqua School of Business and Duke University Sanford School of Public Policy
Downloads
293
31.
US Household Demand for Organic Fruit
Number of pages: 84
Posted: 07 Dec 2017
Working Paper Series
Bowdoin College, Bowdoin College, Bates College and Bowdoin College - Department of Economics
Downloads
28
32.
Value of Aggregators
Number of pages: 30
Posted: 06 Nov 2017
Last Revised: 19 Jul 2018
Working Paper Series
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads
195
33.
Category and Brand Purchase Rates (Still) Follow the NBD Distribution
Number of pages: 8
Posted: 26 Sep 2017
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute and University of South Australia
Downloads
55
34.
Advance Selling in the Presence of Strategic Risk-Averse Consumers and Spot Markets with Manufacturers' Market Power
Posted: 02 Aug 2017
Working Paper Series
University of Texas at Dallas, University of Texas at Dallas, University of Texas at Dallas - Naveen Jindal School of Management and Wilfrid Laurier University
35.
Reported Preference vs. Revealed Preference: Evidence from the Propensity to Spend Tax Rebates
Number of pages: 41
Posted: 14 Jul 2017
Last Revised: 28 Sep 2017
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Pennsylvania - Finance Department
There are 2 versions of this paper
Reported Preference vs. Revealed Preference: Evidence from the Propensity to Spend Tax Rebates
Number of pages: 41
Posted: 14 Jul 2017
Last Revised: 28 Sep 2017
Downloads
29
Reported Effects vs. Revealed-Preference Estimates: Evidence from the Propensity to Spend Tax Rebates
NBER Working Paper No. w23920
Number of pages: 23
Posted: 16 Oct 2017
Downloads
3
Downloads
29
36.
RRA of HAAT: Revisiting Rural India's Periodic Markets
Number of pages: 20
Posted: 30 Jun 2017
Working Paper Series
Goa Institute of Management
Downloads
48
37.
Scalable Price Targeting
Number of pages: 47
Posted: 26 Jun 2017
Last Revised: 27 Aug 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
There are 2 versions of this paper
Scalable Price Targeting
Number of pages: 47
Posted: 26 Jun 2017
Last Revised: 27 Aug 2017
Downloads
590
Downloads
8
Downloads
590
38.
Preference Disaggregation: Towards an Integrated Framework
Number of pages: 53
Posted: 04 Jun 2017
Working Paper Series
Universitat Pompeu Fabra - Department of Economics and Business
Downloads
38
39.
The Most Valuable Global Brands and Condition of Economies: A Spatial Approach
Institute of Economic Research Working Papers, No. 53/2017
Number of pages: 9
Posted: 22 May 2017
Working Paper Series
Gda?sk University of Technology and Gda?sk University of Technology
Downloads
32
40.
Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan
Harvard Business School Marketing Unit Working Paper
Number of pages: 16
Posted: 22 May 2017
Working Paper Series
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Downloads
175
41.
Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
Chicago Booth Research Paper No. 17-18
Number of pages: 82
Posted: 19 May 2017
Last Revised: 11 Feb 2018
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business
Downloads
641
42.
Innovation and Product Reallocation in the Great Recession
Number of pages: 81
Posted: 03 May 2017
Last Revised: 01 Nov 2017
Working Paper Series
Federal Reserve Banks - Federal Reserve Bank of Minneapolis, University of California, San Diego (UCSD) and Northwestern University
Downloads
321
43.
The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department
Journal of Management Development, Vol. 36(2), p. 196-216, 2017
Number of pages: 26
Posted: 25 Apr 2017
Last Revised: 14 Jul 2017
Accepted Paper Series
London School of Business and Management and University of East London
Downloads
29
44.
Factors Affecting Museum Visit Behavior in Bangladesh: An Exploratory Analysis
3rd International Conference on Entrepreneurship and Business Management (ICEBM 2014) Penang, Malaysia – November 6-7, 2014 ISBN: 978-979-9234-51-3,
Number of pages: 12
Posted: 04 Apr 2017
Accepted Paper Series
Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing and Islamic University - Department of Marketing
Downloads
62
45.
An Economic Model of Price Comparison with Consumers’ Internal Standards
Number of pages: 55
Posted: 03 Mar 2017
Last Revised: 24 Aug 2018
Working Paper Series
Ohio State University (OSU) - Fisher College of Business and University of California, Riverside - School of Business
Downloads
204
46.
New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market
Kim, G.; Seok, J.H.; Mark, T.B. New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market. Sustainability 2018, 10, 3166.
Number of pages: 17
Posted: 15 Feb 2017
Last Revised: 15 Sep 2018
Accepted Paper Series
University of Kentucky - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Downloads
140
47.
Consumer Risk-reduction Behavior and New Product Purchases
Posted: 18 Jan 2017
Working Paper Series
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
48.
Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers
Management & Marketing, volume XIV, issue 2/2016
Number of pages: 22
Posted: 01 Dec 2016
Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Downloads
248
49.
The Formation of Consumer Brand Preferences
Number of pages: 47
Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business
There are 4 versions of this paper
The Formation of Consumer Brand Preferences
NBER Working Paper No. w22691
Number of pages: 49
Posted: 03 Oct 2016
Downloads
8
The Formation of Consumer Brand Preferences
CEPR Discussion Paper No. DP11648
Number of pages: 50
Posted: 22 Nov 2016
The Formation of Consumer Brand Preferences
Annual Review of Economics, Vol. 9, pp. 353-382, 2017
Posted: 14 Aug 2017
Downloads
256
50.
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Marketing Science, Forthcoming
Number of pages: 56
Posted: 17 Aug 2016
Last Revised: 17 Apr 2018
Accepted Paper Series
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads
292
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.