SSRN Chicago Booth: Kilts Center for Marketing Research Paper Series

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005

Working Paper Series

Greg M. Allenby, Peter E. Rossi and Robert E. McCulloch

Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business

Downloads 5,394

2.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16

Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013

Working Paper Series

Ray Ball, S.P. Kothari and Valeri V. Nikolaev

University of Chicago - Accounting, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

There are 3 versions of this paper

Downloads 5,181

3.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming

Number of pages: 38 Posted: 04 Nov 2005

Accepted Paper Series

S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham

The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business

Downloads 3,703

4.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002

Working Paper Series

Greg M. Allenby and Peter E. Rossi

Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 2,138

5.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004

Working Paper Series

Pradeep K. Chintagunta, Tulin Erdem, Peter E. Rossi and Michel Wedel

University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department

Downloads 1,767

6.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41

Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016

Working Paper Series

Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su

University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

There are 2 versions of this paper

Downloads 1,592

7.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003

Working Paper Series

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago

Downloads 1,575

8.

Response Modeling with Non-random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003

Working Paper Series

Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago

Downloads 1,387

9.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11

Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011

Working Paper Series

Pradeep K. Chintagunta and Harikesh Nair

University of Chicago and Stanford University - Graduate School of Business

There are 2 versions of this paper

Downloads 1,091

10.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15

Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010

Working Paper Series

Greg M. Allenby and Peter E. Rossi

Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 1,068

11.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 1,019

12.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,

Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 904

13.

Decision and Experience: Why Don't We Choose What Makes Us Happy?

Trends in Cognitive Sciences, 2006

Number of pages: 7 Posted: 11 Oct 2006 Last Revised: 10 Nov 2008

Accepted Paper Series

Christopher K. Hsee and Reid Hastie

University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 846

14.

The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research, Vol. 41, May 2004

Number of pages: 46 Posted: 26 May 2004

Accepted Paper Series

Harald J. van Heerde, Carl F. Mela and Puneet Manchanda

Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 845

15.

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

University of Chicago GSB Working Paper

Number of pages: 27 Posted: 04 Sep 2003

Working Paper Series

Jean-Pierre Dubé

University of Chicago - Booth School of Business

Downloads 801

16.

Effect of Store Atmosphere on Consumer Purchase Intention

International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education

Number of pages: 9 Posted: 13 Apr 2015

Working Paper Series

Riaz Hussain and Mazhar Ali

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Downloads 794

17.

Plausibly Exogenous

Number of pages: 48 Posted: 18 May 2007 Last Revised: 04 Aug 2008

Working Paper Series

Timothy G. Conley, Christian Hansen and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 713

18.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,

Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016

Accepted Paper Series

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé

Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business

Downloads 663

19.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08

Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011

Accepted Paper Series

Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada

University of Chicago, NUS Business School and Public University of Navarre, Spain

Downloads 656

20.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008

Working Paper Series

Renna Jiang, Puneet Manchanda and Peter E. Rossi

University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 634

21.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10

Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 03 Feb 2011

Working Paper Series

Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda

Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business

Downloads 532

22.

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Number of pages: 37 Posted: 23 Feb 2007

Working Paper Series

Aparna A. Labroo and Angela Y. Lee

University of Chicago and Northwestern University - Kellogg School of Management

Downloads 475

23.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004

Working Paper Series

Zvi Gilula, Robert E. McCulloch and Peter E. Rossi

Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 434

24.

Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper

Number of pages: 28 Posted: 08 Sep 2003

Working Paper Series

Pradeep K. Chintagunta and Jean-Pierre Dubé

University of Chicago and University of Chicago - Booth School of Business

Downloads 426

25.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08

Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago

Downloads 426

26.

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming

Number of pages: 42 Posted: 16 Aug 2006

Accepted Paper Series

Suresh Ramanathan and Patti Williams

University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School

Downloads 393

27.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948

Number of pages: 44 Posted: 22 Jul 2003

Accepted Paper Series

Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé

Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

There are 2 versions of this paper

Downloads 383

28.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,

Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017

Accepted Paper Series

Anita Rao and Emily Yucai Wang

University of Chicago - Booth School of Business and University of Massachusetts Amherst

Downloads 381

29.

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14

Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

There are 2 versions of this paper

Downloads 357

30.

Forward-looking Bidding in Online Auctions

Number of pages: 39 Posted: 02 Jan 2004

Working Paper Series

Robert Zeithammer

University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 333

31.

Cross-Brand Pass-Through in Supermarket Pricing

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08

Number of pages: 34 Posted: 30 Jan 2008

Accepted Paper Series

Jean-Pierre Dubé and Sachin Gupta

University of Chicago - Booth School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

Downloads 321

32.

Irrelevant Information and Mediated Intertemporal Choice

Journal of Consumer Psychology, Vol. 14, No. 2, 2004

Number of pages: 47 Posted: 08 Jun 2004

Accepted Paper Series

Stijn M. J. van Osselaer, Joseph W. Alba and Puneet Manchanda

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Florida - Warrington College of Business Administration and University of Michigan, Stephen M. Ross School of Business

Downloads 317

33.

Recovering SKU-level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004

Working Paper Series

David R. Bell, Andre Bonfrer and Pradeep K. Chintagunta

University of Pennsylvania - Marketing Department, Australian National University (ANU) and University of Chicago

Downloads 309

34.

Structural Modeling and Policy Simulation: A Comment

Number of pages: 16 Posted: 14 Sep 2004

Working Paper Series

Bart J. Bronnenberg, Peter E. Rossi and Naufel J. Vilcassim

Tilburg University, CentER, University of California, Los Angeles (UCLA) - Anderson School of Management and London Business School

Downloads 271

35.

Product Attributes and Models of Multiple Discreteness

Number of pages: 47 Posted: 12 Oct 2005

Working Paper Series

Jaehwan Kim, Greg M. Allenby and Peter E. Rossi

Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 265

36.

Internal and Substantive Inconsistencies In Decision-Making

BLACKWELL HANDBOOK OF JUDGEMENT AND DECISION MAKING, D. Koehler, N. Harvey, eds., Oxford: Blackwell, 2004

Number of pages: 30 Posted: 11 Oct 2006

Accepted Paper Series

Christopher K. Hsee and Jiao Zhang

University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 249

37.

Category Pricing with State Dependent Utility

Number of pages: 42 Posted: 14 Jan 2006

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi and Maria Ana Vitorino

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Minnesota - Carlson School of Management

Downloads 230

38.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950

Number of pages: 34 Posted: 17 Nov 2006

Working Paper Series

Harikesh Nair, Ramarao Desiraju and Pradeep K. Chintagunta

Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago

Downloads 228

39.

Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation

Journal of Personality and Social Psychology, Vol. 86, No. 5, 2004

Number of pages: 16 Posted: 11 Oct 2006

Accepted Paper Series

Christopher K. Hsee and Jiao Zhang

University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 228

40.

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

Number of pages: 43 Posted: 12 Aug 2005

Working Paper Series

Suresh Ramanathan and Geeta Menon

University of Chicago - Booth School of Business and New York University - Stern School of Business

There are 2 versions of this paper

Downloads 228

41.

Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences

Number of pages: 55 Posted: 15 Feb 2006

Working Paper Series

Suresh Ramanathan and Ann L. McGill

University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 219

42.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014

Working Paper Series

Randall A. Lewis and Dan Tri Nguyen

Netflix and University of Chicago - Booth School of Business

Downloads 213

43.

Time Varying Competition

Number of pages: 27 Posted: 24 Jun 2004

Working Paper Series

K. Sudhir, Pradeep K. Chintagunta and Vrinda Kadiyali

Yale School of Management, University of Chicago and Cornell University - Samuel Curtis Johnson Graduate School of Management

Downloads 210

44.

Medium Maximization

Journal of Consumer Research, Vol. 30, 2003

Number of pages: 14 Posted: 11 Oct 2006

Accepted Paper Series

Christopher K. Hsee, Frank Yu, Jiao Zhang and Yan Zhang

University of Chicago - Booth School of Business, China Europe International Business School, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 203

45.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Stanford University Graduate School of Business Research Paper No. 1949

Number of pages: 35 Posted: 17 Nov 2006 Last Revised: 11 Jun 2008

Working Paper Series

Harikesh Nair, Jean-Pierre Dubé and Pradeep K. Chintagunta

Stanford University - Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago

Downloads 198

46.

Brand Performance at Walmart versus Supermarkets – The Role of Marketing Mix and Consumer Format Loyalty

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,

Number of pages: 46 Posted: 25 Nov 2015 Last Revised: 15 Jul 2017

Working Paper Series

Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar

UNC Kenan-Flagler Business School, University of Chicago, University of Chicago and University of Chicago - Marketing Management

Downloads 197

47.

Do DVRs Influence Sales?

Chicago Booth Research Paper No. 10-08

Number of pages: 33 Posted: 28 Oct 2009 Last Revised: 30 Jan 2010

Accepted Paper Series

Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela

Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business

Downloads 196

48.

The Majority Rule in Individual Decision Making

Organizational Behavior and Human Decision Processes, 2006

Number of pages: 10 Posted: 11 Oct 2006

Accepted Paper Series

Jiao Zhang, Christopher K. Hsee and Zhixing Xiao

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and China Europe International Business School (CEIBS)

Downloads 173

49.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Number of pages: 55 Posted: 17 Aug 2016 Last Revised: 17 Jun 2017

Working Paper Series

Pradeep K. Chintagunta, Marco Shaojun Qin and Maria Ana Vitorino

University of Chicago, University of Minnesota - Carlson School of Management and University of Minnesota - Carlson School of Management

Downloads 163

50.

Strategic Bid-Shading and Sequential Auctioning with Learning from Past Prices

Number of pages: 47 Posted: 13 Jul 2004

Working Paper Series

Robert Zeithammer

University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 162

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