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Chicago Booth: Kilts Center for Marketing Research Paper Series

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Viewing: 1 - 50 of 80 papers

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 5,527
2.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,221
3.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 3,756
4.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,169
5.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,782
6.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,606
7.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,595
8.

Response Modeling with Non-Random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 1,408
9.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,111
10.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15
Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,089
11.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,028
12.

Effect of Store Atmosphere on Consumer Purchase Intention

International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Number of pages: 9 Posted: 13 Apr 2015
Working Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 983
13.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,
Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 938
14.

Decision and Experience: Why Don't We Choose What Makes Us Happy?

Trends in Cognitive Sciences, 2006
Number of pages: 7 Posted: 11 Oct 2006 Last Revised: 10 Nov 2008
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 863
15.

The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research, Vol. 41, May 2004
Number of pages: 46 Posted: 26 May 2004
Accepted Paper Series
Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 848
16.

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

University of Chicago GSB Working Paper
Number of pages: 27 Posted: 04 Sep 2003
Working Paper Series
University of Chicago - Booth School of Business
Downloads 834
17.

Plausibly Exogenous

Number of pages: 48 Posted: 18 May 2007 Last Revised: 04 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 722
18.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 688
19.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Accepted Paper Series
University of Chicago, NUS Business School and Public University of Navarre, Spain
Downloads 673
20.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008
Working Paper Series
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 641
21.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 03 Feb 2011
Working Paper Series
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 535
22.
Downloads 477
23.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 445
24.

Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper
Number of pages: 28 Posted: 08 Sep 2003
Working Paper Series
University of Chicago and University of Chicago - Booth School of Business
Downloads 430
25.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08
Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 429
26.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Accepted Paper Series
University of Chicago - Booth School of Business and University of Massachusetts Amherst
Downloads 409
27.

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Journal of Consumer Research, Forthcoming
Number of pages: 42 Posted: 16 Aug 2006
Accepted Paper Series
University of Chicago - Booth School of Business and University of Pennsylvania - The Wharton School
Downloads 397
28.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44 Posted: 22 Jul 2003
Accepted Paper Series
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 383
29.

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 365
30.

Forward-Looking Bidding in Online Auctions

Number of pages: 39 Posted: 02 Jan 2004
Working Paper Series
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 334
31.

Cross-Brand Pass-Through in Supermarket Pricing

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08
Number of pages: 34 Posted: 30 Jan 2008
Accepted Paper Series
University of Chicago - Booth School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 323
32.

Irrelevant Information and Mediated Intertemporal Choice

Journal of Consumer Psychology, Vol. 14, No. 2, 2004
Number of pages: 47 Posted: 08 Jun 2004
Accepted Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Florida - Warrington College of Business Administration and University of Michigan, Stephen M. Ross School of Business
Downloads 321
33.

Recovering Sku-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004
Working Paper Series
University of Pennsylvania - Marketing Department, Australian National University (ANU) and University of Chicago
Downloads 313
34.

Structural Modeling and Policy Simulation: A Comment

Number of pages: 16 Posted: 14 Sep 2004
Working Paper Series
Tilburg University, CentER, University of California, Los Angeles (UCLA) - Anderson School of Management and London Business School
Downloads 273
35.

Product Attributes and Models of Multiple Discreteness

Number of pages: 47 Posted: 12 Oct 2005
Working Paper Series
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 266
36.

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

Chicago Booth Research Paper No. 17-18
Number of pages: 82 Posted: 19 May 2017 Last Revised: 19 Jul 2017
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business
Downloads 260
37.

Internal and Substantive Inconsistencies in Decision-Making

BLACKWELL HANDBOOK OF JUDGEMENT AND DECISION MAKING, D. Koehler, N. Harvey, eds., Oxford: Blackwell, 2004
Number of pages: 30 Posted: 11 Oct 2006
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 251
38.

Category Pricing with State Dependent Utility

Number of pages: 42 Posted: 14 Jan 2006
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Minnesota - Carlson School of Management
Downloads 233
39.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Working Paper Series
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 232
40.

Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation

Journal of Personality and Social Psychology, Vol. 86, No. 5, 2004
Number of pages: 16 Posted: 11 Oct 2006
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 232
41.

Brand Performance at Walmart versus Supermarkets – The Role of Marketing Mix and Consumer Format Loyalty

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 46 Posted: 25 Nov 2015 Last Revised: 15 Jul 2017
Working Paper Series
UNC Kenan-Flagler Business School, University of Chicago, University of Chicago and University of Chicago - Marketing Management
Downloads 230
42.

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

Number of pages: 43 Posted: 12 Aug 2005
Working Paper Series
University of Chicago - Booth School of Business and New York University - Stern School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 230
43.

Innovation and Product Reallocation in the Great Recession

Number of pages: 81 Posted: 03 May 2017 Last Revised: 01 Nov 2017
Working Paper Series
University of Chicago, University of California, San Diego (UCSD) and Northwestern University
Downloads 229
44.

Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences

Number of pages: 55 Posted: 15 Feb 2006
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 219
45.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads 217
46.

Scalable Price Targeting

Number of pages: 47 Posted: 26 Jun 2017 Last Revised: 27 Aug 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 212
47.

Time Varying Competition

Number of pages: 27 Posted: 24 Jun 2004
Working Paper Series
Yale School of Management, University of Chicago and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 211
48.

Medium Maximization

Journal of Consumer Research, Vol. 30, 2003
Number of pages: 14 Posted: 11 Oct 2006
Accepted Paper Series
University of Chicago - Booth School of Business, China Europe International Business School, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 209
49.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Stanford University Graduate School of Business Research Paper No. 1949
Number of pages: 35 Posted: 17 Nov 2006 Last Revised: 11 Jun 2008
Working Paper Series
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 200
50.

Do DVRs Influence Sales?

Chicago Booth Research Paper No. 10-08
Number of pages: 33 Posted: 28 Oct 2009 Last Revised: 30 Jan 2010
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Downloads 197