Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Number of pages: 44
Posted: 18 Apr 2019
Accepted Paper Series
University of North Carolina at Chapel Hill, University of Louisville, University of North Carolina at Chapel Hill, School of Information and Library Science, Students, Indiana University and Florida State University