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Chicago Booth: Marketing Research Paper Series

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Viewing: 1 - 50 of 112 papers

1.

Social Media Marketing on Organisational Efficiency of Deposit Money Banks in Nigeria

Number of pages: 32 Posted: 13 Feb 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University - Department of Marketing
Downloads 5
2.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 14
3.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 3
4.

What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination

Number of pages: 33 Posted: 20 Jan 2019
Working Paper Series
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads 11
5.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 6
6.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018
Working Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads 20
7.

Generalizable and Robust TV Advertising Effects

Number of pages: 46 Posted: 16 Nov 2018 Last Revised: 17 Feb 2019
Working Paper Series
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 225
8.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 17 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business, Tilburg University, CentER and University of Chicago, Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 27
9.

The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children

Number of pages: 49 Posted: 11 Oct 2018
Working Paper Series
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM), University of Iowa - Henry B. Tippie College of Business - Department of Economics, Mathematica Policy Research and Mathematica Policy Research, Inc.

Multiple version iconThere are 2 versions of this paper

Downloads 13
10.

Deceptive Claims using Fake News Marketing: The Impact on Consumers

Number of pages: 20 Posted: 05 Oct 2018 Last Revised: 14 Feb 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads 21
11.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 19
12.

Interplay of Tourist Bubble and Film Tourism: Case of Saint-Petersburg

Number of pages: 4 Posted: 10 Sep 2018
Working Paper Series
National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 10
13.

Selling Smokes or Smoking Sales: Investigating the Consequences of Ending Tobacco Sales

Number of pages: 64 Posted: 25 Aug 2018 Last Revised: 13 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago
Downloads 82
14.

Competition Among Retail Formats

SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30 Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 42
15.

Diabetes and Diet: Purchasing Behavior Change in Response to Health Information

American Economic Journal: Applied Economics, Forthcoming
Number of pages: 47 Posted: 07 Aug 2018
Accepted Paper Series
Brown University
Downloads 25
16.

Microeconometric Models of Consumer Demand

Number of pages: 94 Posted: 07 Aug 2018 Last Revised: 26 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business
Downloads 79
17.

Determinants of Satisfaction and Social Media Used to Share Travel Experiences: The Case of Colombiamoda Attendees

Posted: 15 Jul 2018
Working Paper Series
I.U. Colegio Mayor de Antioquia, Universidad de la Republica and Universidad de la Republica - Facultad de Ciencias Económicas y de Administración
18.

Propagation of Housing Market Disruptions During the Great Recession: Supply Chain Network Channel

Columbia Business School Research Paper No. 18-63
Number of pages: 60 Posted: 15 Jun 2018 Last Revised: 12 Sep 2018
Working Paper Series
Columbia University, Graduate School of Arts and Sciences, Department of Economics and Columbia University, Graduate School of Arts and Sciences, Department of Economics
Downloads 91
19.

Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness

Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly, Forthcoming
Number of pages: 30 Posted: 14 Jun 2018
Accepted Paper Series
University of Miami, University of North Carolina (UNC) at Chapel Hill, University of North Carolina (UNC) at Chapel Hill and University of North Carolina at Chapel Hill
Downloads 104
20.

Mass Advertising as a Natural Experiment

Number of pages: 55 Posted: 31 May 2018
Working Paper Series
Santa Clara University
Downloads 54
21.

Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction

Journal of Consumer Research, Forthcoming, HEC Paris Research Paper No. MKG-2018-1274
Number of pages: 54 Posted: 01 May 2018 Last Revised: 30 May 2018
Accepted Paper Series
HEC Paris, London Business School and London Business School
Downloads 22
22.

Media Strategies and Consumer Purchase Behaviour With Special Reference to FMCG Products

Number of pages: 13 Posted: 17 Apr 2018
Working Paper Series
Osmania University (OU) - Department of Business Management
Downloads 41
23.

Is Fertility a Leading Economic Indicator?

Number of pages: 46 Posted: 02 Apr 2018
Working Paper Series
University of Notre Dame - Department of Economics, University of Notre Dame and University of Kentucky - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 88
24.

Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management

Annual Review of Resource Economics, Forthcoming
Number of pages: 47 Posted: 20 Mar 2018
Working Paper Series
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management and Humboldt University of Berlin

Multiple version iconThere are 2 versions of this paper

Downloads 30
25.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 93
26.

Nonparametric Demand Estimation in Differentiated Products Markets

Number of pages: 70 Posted: 09 Mar 2018
Working Paper Series
University of California at Berkeley - Haas School of Business
Downloads 45
27.

Regional Consumption Responses and the Aggregate Fiscal Multiplier

Number of pages: 60 Posted: 07 Mar 2018 Last Revised: 26 Mar 2018
Working Paper Series
Federal Reserve Banks - Federal Reserve Bank of St. Louis, Federal Reserve Banks - Federal Reserve Bank of Richmond, Federal Reserve Bank of San Francisco and University of Richmond - E. Claiborne Robins School of Business - Economics
Downloads 16
28.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14
Number of pages: 56 Posted: 06 Mar 2018 Last Revised: 30 Dec 2018
Working Paper Series
University of Chicago - Marketing Management
Downloads 388
29.

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania - The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Princeton University

Multiple version iconThere are 2 versions of this paper

Downloads 491
30.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Working Paper Series
Duke University - Fuqua School of Business and Duke University Sanford School of Public Policy
Downloads 293
31.

US Household Demand for Organic Fruit

Number of pages: 84 Posted: 07 Dec 2017
Working Paper Series
Bowdoin College, Bowdoin College, Bates College and Bowdoin College - Department of Economics
Downloads 28
32.

Value of Aggregators

Number of pages: 30 Posted: 06 Nov 2017 Last Revised: 19 Jul 2018
Working Paper Series
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 195
33.

Category and Brand Purchase Rates (Still) Follow the NBD Distribution

Number of pages: 8 Posted: 26 Sep 2017
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute and University of South Australia
Downloads 55
34.

Advance Selling in the Presence of Strategic Risk-Averse Consumers and Spot Markets with Manufacturers' Market Power

Posted: 02 Aug 2017
Working Paper Series
University of Texas at Dallas, University of Texas at Dallas, University of Texas at Dallas - Naveen Jindal School of Management and Wilfrid Laurier University
35.

Reported Preference vs. Revealed Preference: Evidence from the Propensity to Spend Tax Rebates

Number of pages: 41 Posted: 14 Jul 2017 Last Revised: 28 Sep 2017
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Pennsylvania - Finance Department

Multiple version iconThere are 2 versions of this paper

Downloads 29
36.

RRA of HAAT: Revisiting Rural India's Periodic Markets

Number of pages: 20 Posted: 30 Jun 2017
Working Paper Series
Goa Institute of Management
Downloads 48
37.

Scalable Price Targeting

Number of pages: 47 Posted: 26 Jun 2017 Last Revised: 27 Aug 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 590
38.

Preference Disaggregation: Towards an Integrated Framework

Number of pages: 53 Posted: 04 Jun 2017
Working Paper Series
Universitat Pompeu Fabra - Department of Economics and Business
Downloads 38
39.

The Most Valuable Global Brands and Condition of Economies: A Spatial Approach

Institute of Economic Research Working Papers, No. 53/2017
Number of pages: 9 Posted: 22 May 2017
Working Paper Series
Gda?sk University of Technology and Gda?sk University of Technology
Downloads 32
40.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper
Number of pages: 16 Posted: 22 May 2017
Working Paper Series
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Downloads 175
41.

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

Chicago Booth Research Paper No. 17-18
Number of pages: 82 Posted: 19 May 2017 Last Revised: 11 Feb 2018
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business
Downloads 641
42.

Innovation and Product Reallocation in the Great Recession

Number of pages: 81 Posted: 03 May 2017 Last Revised: 01 Nov 2017
Working Paper Series
Federal Reserve Banks - Federal Reserve Bank of Minneapolis, University of California, San Diego (UCSD) and Northwestern University
Downloads 321
43.

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department

Journal of Management Development, Vol. 36(2), p. 196-216, 2017
Number of pages: 26 Posted: 25 Apr 2017 Last Revised: 14 Jul 2017
Accepted Paper Series
London School of Business and Management and University of East London
Downloads 29
44.

Factors Affecting Museum Visit Behavior in Bangladesh: An Exploratory Analysis

3rd International Conference on Entrepreneurship and Business Management (ICEBM 2014) Penang, Malaysia – November 6-7, 2014 ISBN: 978-979-9234-51-3,
Number of pages: 12 Posted: 04 Apr 2017
Accepted Paper Series
Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing and Islamic University - Department of Marketing
Downloads 62
45.

An Economic Model of Price Comparison with Consumers’ Internal Standards

Number of pages: 55 Posted: 03 Mar 2017 Last Revised: 24 Aug 2018
Working Paper Series
Ohio State University (OSU) - Fisher College of Business and University of California, Riverside - School of Business
Downloads 204
46.

New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market

Kim, G.; Seok, J.H.; Mark, T.B. New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market. Sustainability 2018, 10, 3166.
Number of pages: 17 Posted: 15 Feb 2017 Last Revised: 15 Sep 2018
Accepted Paper Series
University of Kentucky - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Downloads 140
47.

Consumer Risk-reduction Behavior and New Product Purchases

Posted: 18 Jan 2017
Working Paper Series
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
48.

Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers

Management & Marketing, volume XIV, issue 2/2016
Number of pages: 22 Posted: 01 Dec 2016 Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Downloads 248
49.

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business

Multiple version iconThere are 4 versions of this paper

Downloads 256
50.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Marketing Science, Forthcoming
Number of pages: 56 Posted: 17 Aug 2016 Last Revised: 17 Apr 2018
Accepted Paper Series
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads 292