Search Results
Chicago Booth: Marketing Research Paper Series

58,969 Total downloads | Link to this page

Viewing: 1 - 50 of 115 papers

1.

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Number of pages: 57 Posted: 17 May 2020 Last Revised: 03 Jun 2020
Working Paper Series
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Chicago

Multiple version iconThere are 3 versions of this paper

Downloads 488
2.

Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

Number of pages: 44 Posted: 10 Mar 2020
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and University of Texas at Dallas, Naveen Jindal School of Management, Department of Finance

Multiple version iconThere are 3 versions of this paper

Downloads 65
3.

Generalizable and Robust TV Advertising Effects

Number of pages: 60 Posted: 20 Jan 2020 Last Revised: 22 Mar 2020
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 1,966
4.

The Identity Fragmentation Bias

Number of pages: 26 Posted: 10 Jan 2020
Working Paper Series
University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 21
5.

Income and Wealth Effects on Consumer Packaged Goods Purchases

Number of pages: 49 Posted: 07 Jan 2020 Last Revised: 03 Mar 2020
Working Paper Series
University of Chicago, University of Chicago and University of Chicago - Marketing Management
Downloads 89
6.

Examining the Role of Social Capital, Sustainability Orientation and Self-Efficacy in Entrepreneurial Intention Among Indian Students

International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4,2019
Posted: 16 Dec 2019
Accepted Paper Series
Dr Vijay Kumar Jain, FMS, DIT University and FMS-DIT University
7.

Does Country-of-Origin Marketing Matter?

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-138
Number of pages: 49 Posted: 24 Oct 2019 Last Revised: 06 Dec 2019
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 61
8.

Marketing Research on Food Consumers' Behavior in Georgia'S Consumer Market

British Journal of Marketing Studies, Vol. 7, Issue 4, pp.76-82, July 2019
Number of pages: 7 Posted: 16 Oct 2019
Accepted Paper Series
Department of Marketing and Ivane Javakhishvili Tbilisi State University (TSU)
Downloads 18
9.

The Level of Adoption of Social Networking in Southwestern Nigeria

Posted: 26 Sep 2019
Working Paper Series
Independent
10.

Learning-by-Doing and Preference Discovery in Video Game Play

Number of pages: 50 Posted: 18 Sep 2019 Last Revised: 25 Sep 2019
Working Paper Series
University of Chicago and University of Chicago
Downloads 36
11.

State-Dependent Demand Estimation with Initial Conditions Correction

Columbia Business School Research Paper Forthcoming
Number of pages: 38 Posted: 24 Aug 2019 Last Revised: 14 Apr 2020
Working Paper Series
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 68
12.

Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan

Number of pages: 31 Posted: 21 Aug 2019 Last Revised: 21 Aug 2019
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 162
13.

Factors Affecting Buyers’ Preference for Patanjali Products in the Kathmandu Valley

Sthapit, A. (2018 June 30). Factors Affecting Buyers’ Preference for Patanjali Products in the Kathmandu Valley. People's Journal of Management, 6(1), 41-50,
Number of pages: 10 Posted: 21 Aug 2019
Accepted Paper Series
Tribhuvan University, Students and Nepal Open University
Downloads 49
14.

People Reject Algorithms in Uncertain Decision Domains Because They Have Diminishing Sensitivity to Forecasting Error

Number of pages: 33 Posted: 23 Jul 2019 Last Revised: 12 May 2020
Working Paper Series
The University of Chicago Booth School of Business and University of Chicago - Booth School of Business
Downloads 294
15.

Effect of Payment on User Engagement in MOOCs

Number of pages: 52 Posted: 05 Jul 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Downloads 91
16.

More than a Penny's Worth: Left-Digit Bias and Firm Pricing

Chicago Booth Research Paper No. 19-22
Number of pages: 79 Posted: 02 Jul 2019 Last Revised: 04 Dec 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads 265
17.

Valuing Intrinsic and Instrumental Preferences for Privacy

Number of pages: 54 Posted: 25 Jun 2019 Last Revised: 29 Feb 2020
Working Paper Series
University of Chicago - Marketing Management
Downloads 61
18.

Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

Number of pages: 31 Posted: 23 May 2019 Last Revised: 26 Jun 2019
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 196
19.

From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans

Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Number of pages: 44 Posted: 18 Apr 2019
Accepted Paper Series
University of North Carolina at Chapel Hill, University of Louisville, University of North Carolina at Chapel Hill, School of Information and Library Science, Students, Indiana University and Florida State University
Downloads 30
20.

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 02 Apr 2019 Last Revised: 04 Apr 2019
Working Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 43
21.

US Household Demand for Organic Fruit

Number of pages: 84 Posted: 20 Mar 2019 Last Revised: 20 Mar 2019
Working Paper Series
Bowdoin College, Bowdoin College, Bates College and Bowdoin College - Department of Economics
Downloads 80
22.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 42 Posted: 07 Mar 2019 Last Revised: 17 Mar 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 228
23.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 80
24.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 10
25.

What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination

Number of pages: 33 Posted: 20 Jan 2019
Working Paper Series
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads 42
26.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 148
27.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018
Working Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads 25
28.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 17 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business, Tilburg University, CentER and University of California, San Diego, Rady School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 131
29.

The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children

Number of pages: 49 Posted: 11 Oct 2018
Working Paper Series
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM), University of Iowa - Henry B. Tippie College of Business - Department of Economics, Mathematica Policy Research and Mathematica Policy Research, Inc.

Multiple version iconThere are 2 versions of this paper

Downloads 24
30.

Deceptive Claims using Fake News Marketing: The Impact on Consumers

Number of pages: 57 Posted: 05 Oct 2018 Last Revised: 28 Apr 2020
Working Paper Series
University of Chicago - Booth School of Business
Downloads 133
31.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 38
32.

Incentive Design for Operations-Marketing Multitasking

Management Science, Forthcoming
Number of pages: 58 Posted: 29 Aug 2018 Last Revised: 22 May 2020
Accepted Paper Series
Johns Hopkins University - Carey Business School, Hong Kong Baptist University - Department of Economics and University of Chicago - Booth School of Business
Downloads 180
33.

What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

Number of pages: 64 Posted: 25 Aug 2018 Last Revised: 28 Jul 2019
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago
Downloads 177
34.

Competition Among Retail Formats

SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30 Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 82
35.

Diabetes and Diet: Purchasing Behavior Change in Response to Health Information

American Economic Journal: Applied Economics, Forthcoming, Watson Institute for International and Public Affairs Research Paper No. 2018-40
Number of pages: 47 Posted: 07 Aug 2018
Accepted Paper Series
Brown University
Downloads 69
36.

Microeconometric Models of Consumer Demand

Number of pages: 94 Posted: 07 Aug 2018 Last Revised: 26 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 195
37.

Propagation of Housing Market Disruptions During the Great Recession: Supply Chain Network Channel

Columbia Business School Research Paper No. 18-63
Number of pages: 60 Posted: 15 Jun 2018 Last Revised: 03 Oct 2019
Working Paper Series
Columbia University and Johns Hopkins University
Downloads 137
38.

Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness

Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly, Forthcoming
Number of pages: 30 Posted: 14 Jun 2018
Accepted Paper Series
University of Miami, University of North Carolina (UNC) at Chapel Hill, University of North Carolina (UNC) at Chapel Hill and University of North Carolina at Chapel Hill
Downloads 206
39.

Spillovers from Mass Advertising: An Identification Strategy

Number of pages: 61 Posted: 31 May 2018 Last Revised: 31 Oct 2019
Working Paper Series
Santa Clara University
Downloads 117
40.

Is Fertility a Leading Economic Indicator?

Number of pages: 46 Posted: 02 Apr 2018
Working Paper Series
University of Notre Dame - Department of Economics, University of Notre Dame and University of Kentucky - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 109
41.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 151
42.

Nonparametric Demand Estimation in Differentiated Products Markets

Number of pages: 70 Posted: 09 Mar 2018
Working Paper Series
University of California at Berkeley - Haas School of Business
Downloads 98
43.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14, American Economic Journal: Microeconomics
Number of pages: 55 Posted: 06 Mar 2018 Last Revised: 02 Apr 2020
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 697
44.

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 668
45.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Working Paper Series
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads 479
46.

Value of Aggregators

Number of pages: 56 Posted: 06 Nov 2017 Last Revised: 10 Feb 2020
Working Paper Series
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 283
47.

Category and Brand Purchase Rates (Still) Follow the NBD Distribution

Number of pages: 8 Posted: 26 Sep 2017
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute and University of South Australia
Downloads 100
48.

Reported Preference vs. Revealed Preference: Evidence from the Propensity to Spend Tax Rebates

Number of pages: 41 Posted: 14 Jul 2017 Last Revised: 28 Sep 2017
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Pennsylvania - Finance Department

Multiple version iconThere are 2 versions of this paper

Downloads 46
49.

Personalized Pricing and Customer Welfare

Number of pages: 49 Posted: 26 Jun 2017 Last Revised: 21 Feb 2020
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 848
50.

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

Chicago Booth Research Paper No. 17-18
Number of pages: 90 Posted: 19 May 2017 Last Revised: 20 Aug 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 1,010