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Chicago Booth: Marketing Research Paper Series

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Viewing: 1 - 50 of 104 papers

1.

Sustainability Indicators of a Small Restaurant Business: A Case of a Coffee Shop in Thailand

Number of pages: 13 Posted: 12 Jul 2019
Working Paper Series
St Theresa International College
Downloads 3
2.

Effect of Payment on User Engagement in MOOCs

Number of pages: 52 Posted: 05 Jul 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Downloads 9
3.

More than a Penny's Worth: Left-Digit Bias and Firm Pricing

Number of pages: 79 Posted: 02 Jul 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads 8
4.

Valuing Intrinsic and Instrumental Preferences for Privacy

Number of pages: 55 Posted: 25 Jun 2019 Last Revised: 01 Jul 2019
Working Paper Series
University of Chicago - Marketing Management
Downloads 7
5.

Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

Number of pages: 31 Posted: 23 May 2019 Last Revised: 26 Jun 2019
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 13
6.

Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan

Number of pages: 31 Posted: 13 May 2019 Last Revised: 22 May 2019
Working Paper Series
Karachi University Business School and University of Karachi - Business School
Downloads 17
7.

From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans

Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Number of pages: 44 Posted: 18 Apr 2019
Accepted Paper Series
University of North Carolina at Chapel Hill, University of Louisville, University of North Carolina at Chapel Hill, School of Information and Library Science, Students, Indiana University and Florida State University
Downloads 10
8.

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 02 Apr 2019 Last Revised: 04 Apr 2019
Working Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 22
9.

US Household Demand for Organic Fruit

Number of pages: 84 Posted: 20 Mar 2019 Last Revised: 20 Mar 2019
Working Paper Series
Bowdoin College, Bowdoin College, Bates College and Bowdoin College - Department of Economics
Downloads 54
10.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 42 Posted: 07 Mar 2019 Last Revised: 17 Mar 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 97
11.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 33
12.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 5
13.

What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination

Number of pages: 33 Posted: 20 Jan 2019
Working Paper Series
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads 28
14.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 19
15.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018
Working Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads 24
16.

Generalizable and Robust TV Advertising Effects

Number of pages: 63 Posted: 16 Nov 2018 Last Revised: 11 Jun 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 478
17.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 17 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business, Tilburg University, CentER and University of California, San Diego, Rady School of Management
Downloads 52
18.

The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children

Number of pages: 49 Posted: 11 Oct 2018
Working Paper Series
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM), University of Iowa - Henry B. Tippie College of Business - Department of Economics, Mathematica Policy Research and Mathematica Policy Research, Inc.

Multiple version iconThere are 2 versions of this paper

Downloads 17
19.

Deceptive Claims using Fake News Marketing: The Impact on Consumers

Number of pages: 20 Posted: 05 Oct 2018 Last Revised: 14 Feb 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads 37
20.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 32
21.

Incentive Design for Operations-Marketing Multitasking

Number of pages: 57 Posted: 29 Aug 2018 Last Revised: 12 Mar 2019
Working Paper Series
Johns Hopkins University - Carey Business School, Hong Kong Baptist University - Department of Economics and University of Chicago - Booth School of Business
Downloads 77
22.

Selling Smokes or Smoking Sales: Investigating the Consequences of Ending Tobacco Sales

Number of pages: 64 Posted: 25 Aug 2018 Last Revised: 13 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago
Downloads 114
23.

Competition Among Retail Formats

SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30 Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 60
24.

Diabetes and Diet: Purchasing Behavior Change in Response to Health Information

American Economic Journal: Applied Economics, Forthcoming, Watson Institute for International and Public Affairs Research Paper No. 2018-40
Number of pages: 47 Posted: 07 Aug 2018
Accepted Paper Series
Brown University
Downloads 50
25.

Microeconometric Models of Consumer Demand

Number of pages: 94 Posted: 07 Aug 2018 Last Revised: 26 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 110
26.

Propagation of Housing Market Disruptions During the Great Recession: Supply Chain Network Channel

Columbia Business School Research Paper No. 18-63
Number of pages: 60 Posted: 15 Jun 2018 Last Revised: 12 Sep 2018
Working Paper Series
Columbia University, Graduate School of Arts and Sciences, Department of Economics and Columbia University, Graduate School of Arts and Sciences, Department of Economics
Downloads 110
27.

Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness

Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly, Forthcoming
Number of pages: 30 Posted: 14 Jun 2018
Accepted Paper Series
University of Miami, University of North Carolina (UNC) at Chapel Hill, University of North Carolina (UNC) at Chapel Hill and University of North Carolina at Chapel Hill
Downloads 130
28.

Spillovers from Mass Advertising: An Identification Strategy

Number of pages: 56 Posted: 31 May 2018 Last Revised: 19 Jul 2019
Working Paper Series
Santa Clara University
Downloads 71
29.

Is Fertility a Leading Economic Indicator?

Number of pages: 46 Posted: 02 Apr 2018
Working Paper Series
University of Notre Dame - Department of Economics, University of Notre Dame and University of Kentucky - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 95
30.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 117
31.

Nonparametric Demand Estimation in Differentiated Products Markets

Number of pages: 70 Posted: 09 Mar 2018
Working Paper Series
University of California at Berkeley - Haas School of Business
Downloads 61
32.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14
Number of pages: 60 Posted: 06 Mar 2018 Last Revised: 10 May 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads 490
33.

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania - The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Princeton University

Multiple version iconThere are 2 versions of this paper

Downloads 573
34.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Working Paper Series
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads 360
35.

Value of Aggregators

Number of pages: 30 Posted: 06 Nov 2017 Last Revised: 19 Jul 2018
Working Paper Series
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 220
36.

Category and Brand Purchase Rates (Still) Follow the NBD Distribution

Number of pages: 8 Posted: 26 Sep 2017
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute and University of South Australia
Downloads 65
37.

Reported Preference vs. Revealed Preference: Evidence from the Propensity to Spend Tax Rebates

Number of pages: 41 Posted: 14 Jul 2017 Last Revised: 28 Sep 2017
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Pennsylvania - Finance Department

Multiple version iconThere are 2 versions of this paper

Downloads 32
38.

Scalable Price Targeting

Number of pages: 47 Posted: 26 Jun 2017 Last Revised: 27 Aug 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 675
39.

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

Chicago Booth Research Paper No. 17-18
Number of pages: 82 Posted: 19 May 2017 Last Revised: 11 Feb 2018
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business
Downloads 756
40.

Innovation and Product Reallocation in the Great Recession

Number of pages: 81 Posted: 03 May 2017 Last Revised: 01 Nov 2017
Working Paper Series
Federal Reserve Banks - Federal Reserve Bank of Minneapolis, University of California, San Diego (UCSD) and Northwestern University
Downloads 326
41.

An Economic Model of Price Comparison with Consumers’ Internal Standards

Number of pages: 55 Posted: 03 Mar 2017 Last Revised: 24 Aug 2018
Working Paper Series
Ohio State University (OSU) - Fisher College of Business and University of California, Riverside - School of Business
Downloads 212
42.

New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market

Kim, G.; Seok, J.H.; Mark, T.B. New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market. Sustainability 2018, 10, 3166.
Number of pages: 17 Posted: 15 Feb 2017 Last Revised: 15 Sep 2018
Accepted Paper Series
University of Kentucky - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Downloads 147
43.

Consumer Risk-reduction Behavior and New Product Purchases

Posted: 18 Jan 2017
Working Paper Series
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
44.

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business

Multiple version iconThere are 4 versions of this paper

Downloads 287
45.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Marketing Science, Forthcoming
Number of pages: 56 Posted: 17 Aug 2016 Last Revised: 17 Apr 2018
Accepted Paper Series
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads 305
46.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 150
47.

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
Working Paper Series
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management

Multiple version iconThere are 2 versions of this paper

Downloads 419
48.

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
Working Paper Series
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University

Multiple version iconThere are 2 versions of this paper

Downloads 185
49.

Marketing and Product Description: Value Added in the Real Estate Market

Number of pages: 27 Posted: 15 Nov 2015
Working Paper Series
The University of Chicago and University of Chicago - Booth School of Business
Downloads 207
50.

Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods

Number of pages: 138 Posted: 23 Jun 2015 Last Revised: 30 Jun 2015
Working Paper Series
Cornell University, Dyson School of Applied Economics and Management, Students
Downloads 138