Search Results
Chicago Booth MKTG: Behavioral Marketing (Topic)

3,217 Total downloads

Viewing: 1 - 20 of 20 papers

1.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,678
2.

Super Bowl Ads

Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 31 Jul 2018
Working Paper Series
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads 324
3.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads 243
4.

Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers

Management & Marketing, volume XIV, issue 2/2016
Number of pages: 22 Posted: 01 Dec 2016 Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University and Curtin University, Malaysia
Downloads 216
5.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper
Number of pages: 16 Posted: 22 May 2017
Working Paper Series
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Downloads 159
6.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 144
7.

New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market

Kim, G.; Seok, J.H.; Mark, T.B. New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market. Sustainability 2018, 10, 3166.
Number of pages: 17 Posted: 15 Feb 2017 Last Revised: 15 Sep 2018
Accepted Paper Series
University of Kentucky - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Downloads 134
8.

Perceived Causality as a Cue to Temporal Distance

Psychological Science, Vol. 16, No. 9, p. 673, 2005
Number of pages: 5 Posted: 30 Nov 2009
Accepted Paper Series
London Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads 86
9.

Factors Affecting Museum Visit Behavior in Bangladesh: An Exploratory Analysis

3rd International Conference on Entrepreneurship and Business Management (ICEBM 2014) Penang, Malaysia – November 6-7, 2014 ISBN: 978-979-9234-51-3,
Number of pages: 12 Posted: 04 Apr 2017
Accepted Paper Series
Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing and Islamic University - Department of Marketing
Downloads 58
10.

Preference Disaggregation: Towards an Integrated Framework

Number of pages: 53 Posted: 04 Jun 2017
Working Paper Series
Universitat Pompeu Fabra - Department of Economics and Business
Downloads 37
11.

Specific Naming Patterns of Star Hotels in Bali

Proceedings of the Tourism and Hospitality International Conference (THIC 2015)
Number of pages: 7 Posted: 08 Dec 2015 Last Revised: 12 Jun 2016
Accepted Paper Series
Universitas Dhyana Pura
Downloads 37
12.

Media Strategies and Consumer Purchase Behaviour With Special Reference to FMCG Products

Number of pages: 13 Posted: 17 Apr 2018
Working Paper Series
Osmania University (OU) - Department of Business Management
Downloads 31
13.

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department

Journal of Management Development, Vol. 36(2), p. 196-216, 2017
Number of pages: 26 Posted: 25 Apr 2017 Last Revised: 14 Jul 2017
Accepted Paper Series
London School of Business and Management and University of East London
Downloads 27
14.

Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction

Journal of Consumer Research, Forthcoming, HEC Paris Research Paper No. MKG-2018-1274
Number of pages: 54 Posted: 01 May 2018 Last Revised: 30 May 2018
Accepted Paper Series
HEC Paris, London Business School and London Business School
Downloads 20
15.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 12
16.

The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children

Number of pages: 49 Posted: 11 Oct 2018
Working Paper Series
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM), University of Iowa - Henry B. Tippie College of Business - Department of Economics, Mathematica Policy Research and Mathematica Policy Research, Inc.

Multiple version iconThere are 2 versions of this paper

Downloads 10
17.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 1
18.

Advance Selling in the Presence of Strategic Risk-Averse Consumers and Spot Markets with Manufacturers' Market Power

Posted: 02 Aug 2017
Working Paper Series
University of Texas at Dallas, University of Texas at Dallas, University of Texas at Dallas - Naveen Jindal School of Management and Wilfrid Laurier University
19.

Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market

Bhukya, R. (2015). Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market. Journal of Management Research, 7(2), 411-421
Posted: 07 Feb 2015 Last Revised: 13 Jul 2016
Accepted Paper Series
University of Hyderabad, School of Management Studies, Students
20.

Determinants of Satisfaction and Social Media Used to Share Travel Experiences: The Case of Colombiamoda Attendees

Posted: 15 Jul 2018
Working Paper Series
I.U. Colegio Mayor de Antioquia, Universidad de la Republica and Universidad de la Republica - Facultad de Ciencias Económicas y de Administración