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Chicago Booth MKTG: Behavioral Marketing (Topic)

2,852 Total downloads

Viewing: 1 - 14 of 14 papers

1.

Sustainability Indicators of a Small Restaurant Business: A Case of a Coffee Shop in Thailand

Number of pages: 13 Posted: 12 Jul 2019
Working Paper Series
St Theresa International College
Downloads 3
2.

Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

Number of pages: 31 Posted: 23 May 2019 Last Revised: 26 Jun 2019
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 13
3.

Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan

Number of pages: 31 Posted: 13 May 2019 Last Revised: 22 May 2019
Working Paper Series
Karachi University Business School and University of Karachi - Business School
Downloads 17
4.

From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans

Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Number of pages: 44 Posted: 18 Apr 2019
Accepted Paper Series
University of North Carolina at Chapel Hill, University of Louisville, University of North Carolina at Chapel Hill, School of Information and Library Science, Students, Indiana University and Florida State University
Downloads 10
5.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 33
6.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 19
7.

The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children

Number of pages: 49 Posted: 11 Oct 2018
Working Paper Series
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM), University of Iowa - Henry B. Tippie College of Business - Department of Economics, Mathematica Policy Research and Mathematica Policy Research, Inc.

Multiple version iconThere are 2 versions of this paper

Downloads 17
8.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 32
9.

New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market

Kim, G.; Seok, J.H.; Mark, T.B. New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market. Sustainability 2018, 10, 3166.
Number of pages: 17 Posted: 15 Feb 2017 Last Revised: 15 Sep 2018
Accepted Paper Series
University of Kentucky - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Downloads 147
10.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 150
11.

Super Bowl Ads

Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 31 Jul 2018
Working Paper Series
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads 374
12.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads 252
13.

Perceived Causality as a Cue to Temporal Distance

Psychological Science, Vol. 16, No. 9, p. 673, 2005
Number of pages: 5 Posted: 30 Nov 2009
Accepted Paper Series
London Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads 87
14.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,698