SSRN Chicago Booth MKTG: Behavioral Marketing (Topic)

1.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003

Working Paper Series

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago

Downloads 1,594

2.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014

Working Paper Series

Randall A. Lewis and Dan Tri Nguyen

Netflix and University of Chicago - Booth School of Business

Downloads 216

3.

People Reject (Superior) Algorithms Because They Compare Them to Counter-Normative Reference Points

Number of pages: 44 Posted: 08 Dec 2016 Last Revised: 23 Dec 2016

Working Paper Series

Berkeley J. Dietvorst

The University of Chicago Booth School of Business

Downloads 192

4.

Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers

Management & Marketing, volume XIV, issue 2/2016

Number of pages: 22 Posted: 01 Dec 2016 Last Revised: 26 Feb 2017

Accepted Paper Series

Hawa Jallow and Omkar Dastane

Anglia Ruskin University and Financial Training & Management Services (FTMS) College

Downloads 108

5.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011

Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017

Accepted Paper Series

Jean-Pierre Dubé, Xueming Luo and Zheng Fang

University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School

Downloads 107

6.

Customer Perceived Value towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention

Journal of Marketing and Consumer Behaviour in Emerging Markets, Vol. 2(4), p. 4-27, 2016

Number of pages: 24 Posted: 17 Oct 2016 Last Revised: 26 Feb 2017

Accepted Paper Series

Abdulrauf Animashaun, Tarila Iman Tunkarimu and Omkar Dastane

Anglia Ruskin University, Anglia Ruskin University and Financial Training & Management Services (FTMS) College

Downloads 100

7.

Perceived Causality as a Cue to Temporal Distance

Psychological Science, Vol. 16, No. 9, p. 673, 2005

Number of pages: 5 Posted: 30 Nov 2009

Accepted Paper Series

David Faro, France Leclerc and Reid Hastie

London Business School, University of Chicago and University of Chicago - Booth School of Business

Downloads 79

8.

A Hierarchical Model for Organic Food Expenditures in the U.S.

Number of pages: 31 Posted: 15 Feb 2017 Last Revised: 05 May 2017

Working Paper Series

GwanSeon Kim, Jun Ho Seok and Tyler Mark

University of Kentucky - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics

Downloads 73

9.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper

Number of pages: 16 Posted: 22 May 2017

Working Paper Series

Seymur Malik Guliyev and Konul M. Nuriyeva

State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University

Downloads 42

10.

Specific Naming Patterns of Star Hotels in Bali

Proceedings of the Tourism and Hospitality International Conference (THIC 2015)

Number of pages: 7 Posted: 08 Dec 2015 Last Revised: 12 Jun 2016

Accepted Paper Series

Putu Chris Susanto

Universitas Dhyana Pura

Downloads 31

11.

Preference Disaggregation: Towards an Integrated Framework

Number of pages: 53 Posted: 04 Jun 2017

Working Paper Series

Mohammad Ghaderi

ESADE Business School, Students

Downloads 21

12.

Factors Affecting Museum Visit Behavior in Bangladesh: An Exploratory Analysis

3rd International Conference on Entrepreneurship and Business Management (ICEBM 2014) Penang, Malaysia – November 6-7, 2014 ISBN: 978-979-9234-51-3,

Number of pages: 12 Posted: 04 Apr 2017

Accepted Paper Series

Rudrendu Ray, Md Shah Azam, Md. Enayet Hossain and Shah Alam Kabir Pramanik

Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing and Daffodil International University - Department of Business Administration

Downloads 20

13.

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department

Journal of Management Development, Vol. 36(2), p. 196-216, 2017

Number of pages: 26 Posted: 25 Apr 2017 Last Revised: 14 Jul 2017

Accepted Paper Series

Nnamdi O. Madichie and Ayantunji Gbadamosi

London School of Business & Management and University of East London

Downloads 11

14.

Advance Selling in the Presence of Strategic Risk-Averse Consumers and Spot Markets with Manufacturers' Market Power

Posted: 02 Aug 2017

Working Paper Series

Shanshan Ma, Guo Li, Suresh Sethi and Xuan Zhao

University of Texas at Dallas, University of Texas at Dallas, University of Texas at Dallas - Naveen Jindal School of Management and Wilfrid Laurier University

15.

Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market

Bhukya, R. (2015). Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market. Journal of Management Research, 7(2), 411-421

Posted: 07 Feb 2015 Last Revised: 13 Jul 2016

Accepted Paper Series

Ramulu Bhukya

University of Hyderabad, School of Management Studies, Students

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

People Reject (Superior) Algorithms Because They Compare Them to Counter-Normative Reference Points

Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Customer Perceived Value towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention

Perceived Causality as a Cue to Temporal Distance

A Hierarchical Model for Organic Food Expenditures in the U.S.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Specific Naming Patterns of Star Hotels in Bali

Preference Disaggregation: Towards an Integrated Framework

Factors Affecting Museum Visit Behavior in Bangladesh: An Exploratory Analysis

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department

Advance Selling in the Presence of Strategic Risk-Averse Consumers and Spot Markets with Manufacturers' Market Power

Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market

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