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Chicago Booth MKTG: Behavioral Marketing (Topic)

3,423 Total downloads

Viewing: 1 - 18 of 18 papers

1.

Examining the Role of Social Capital, Sustainability Orientation and Self-Efficacy in Entrepreneurial Intention Among Indian Students

International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4,2019
Posted: 16 Dec 2019
Accepted Paper Series
Dr Vijay Kumar Jain, FMS, DIT University and FMS-DIT University
2.

Marketing Research on Food Consumers' Behavior in Georgia'S Consumer Market

British Journal of Marketing Studies, Vol. 7, Issue 4, pp.76-82, July 2019
Number of pages: 7 Posted: 16 Oct 2019
Accepted Paper Series
Department of Marketing and Ivane Javakhishvili Tbilisi State University (TSU)
Downloads 13
3.

The Level of Adoption of Social Networking in Southwestern Nigeria

Posted: 26 Sep 2019
Working Paper Series
Independent
4.

Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan

Number of pages: 31 Posted: 21 Aug 2019 Last Revised: 21 Aug 2019
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 102
5.

Factors Affecting Buyers’ Preference for Patanjali Products in the Kathmandu Valley

Sthapit, A. (2018 June 30). Factors Affecting Buyers’ Preference for Patanjali Products in the Kathmandu Valley. People's Journal of Management, 6(1), 41-50,
Number of pages: 10 Posted: 21 Aug 2019
Accepted Paper Series
Tribhuvan University, Students and Nepal Open University
Downloads 23
6.

People Reject Even the Best Possible Algorithm in Uncertain Decision Domains

Number of pages: 26 Posted: 23 Jul 2019 Last Revised: 29 Jul 2019
Working Paper Series
The University of Chicago Booth School of Business and University of Chicago - Booth School of Business
Downloads 157
7.

Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

Number of pages: 31 Posted: 23 May 2019 Last Revised: 26 Jun 2019
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 130
8.

From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans

Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Number of pages: 44 Posted: 18 Apr 2019
Accepted Paper Series
University of North Carolina at Chapel Hill, University of Louisville, University of North Carolina at Chapel Hill, School of Information and Library Science, Students, Indiana University and Florida State University
Downloads 18
9.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 64
10.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 82
11.

The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children

Number of pages: 49 Posted: 11 Oct 2018
Working Paper Series
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM), University of Iowa - Henry B. Tippie College of Business - Department of Economics, Mathematica Policy Research and Mathematica Policy Research, Inc.

Multiple version iconThere are 2 versions of this paper

Downloads 21
12.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 38
13.

New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market

Kim, G.; Seok, J.H.; Mark, T.B. New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market. Sustainability 2018, 10, 3166.
Number of pages: 17 Posted: 15 Feb 2017 Last Revised: 15 Sep 2018
Accepted Paper Series
University of Kentucky - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Downloads 158
14.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 154
15.

Super Bowl Ads

Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 31 Jul 2018
Working Paper Series
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads 404
16.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads 259
17.

Perceived Causality as a Cue to Temporal Distance

Psychological Science, Vol. 16, No. 9, p. 673, 2005
Number of pages: 5 Posted: 30 Nov 2009
Accepted Paper Series
London Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads 88
18.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,712