Viewing: 1 - 11 of 11 papers
1.
From BIRFing to BIRGing: A 10-Year study of the psychology of Cubs fans
Jensen, J. A., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 237-250.
Number of pages: 44
Posted: 18 Apr 2019
Accepted Paper Series
University of North Carolina at Chapel Hill, University of Louisville, University of North Carolina at Chapel Hill, School of Information and Library Science, Students, Indiana University and Florida State University
Downloads
2
2.
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University
There are 2 versions of this paper
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
23
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
3
Downloads
23
3.
Understanding Customer Needs and Wants
Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28
Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads
9
4.
The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children
Number of pages: 49
Posted: 11 Oct 2018
Working Paper Series
Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM), University of Iowa - Henry B. Tippie College of Business - Department of Economics, Mathematica Policy Research and Mathematica Policy Research, Inc.
There are 2 versions of this paper
The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children
Number of pages: 49
Posted: 11 Oct 2018
Downloads
16
The Impact of the Philadelphia Beverage Tax on Purchases and Consumption by Adults and Children
NBER Working Paper No. w25052
Number of pages: 50
Posted: 17 Sep 2018
Downloads
12
Downloads
16
5.
Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences
Number of pages: 48
Posted: 13 Sep 2018
Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads
26
6.
New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market
Kim, G.; Seok, J.H.; Mark, T.B. New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market. Sustainability 2018, 10, 3166.
Number of pages: 17
Posted: 15 Feb 2017
Last Revised: 15 Sep 2018
Accepted Paper Series
University of Kentucky - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Downloads
145
7.
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49
Posted: 14 Dec 2015
Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads
146
8.
Super Bowl Ads
Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42
Posted: 27 Jan 2014
Last Revised: 31 Jul 2018
Working Paper Series
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads
359
9.
A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Number of pages: 35
Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads
248
10.
Perceived Causality as a Cue to Temporal Distance
Psychological Science, Vol. 16, No. 9, p. 673, 2005
Number of pages: 5
Posted: 30 Nov 2009
Accepted Paper Series
London Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads
87
11.
Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Number of pages: 38
Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads
1,694
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