Viewing: 1 - 48 of 48 papers
1.
Social Media Marketing on Organisational Efficiency of Deposit Money Banks in Nigeria
Number of pages: 32
Posted: 13 Feb 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University - Department of Marketing
Downloads
5
2.
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University
There are 2 versions of this paper
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
14
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
3
Downloads
14
3.
What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination
Number of pages: 33
Posted: 20 Jan 2019
Working Paper Series
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads
11
4.
Understanding Customer Needs and Wants
Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28
Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads
6
5.
The Economics of Brands and Branding
Number of pages: 90
Posted: 12 Dec 2018
Working Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads
20
6.
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Number of pages: 48
Posted: 17 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business, Tilburg University, CentER and University of Chicago, Booth School of Business
There are 2 versions of this paper
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Number of pages: 48
Posted: 17 Oct 2018
Downloads
27
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
NBER Working Paper No. w25214
Number of pages: 48
Posted: 05 Nov 2018
Downloads
1
Downloads
27
7.
Deceptive Claims using Fake News Marketing: The Impact on Consumers
Number of pages: 20
Posted: 05 Oct 2018
Last Revised: 14 Feb 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads
21
8.
Competition Among Retail Formats
SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30
Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads
42
9.
Diabetes and Diet: Purchasing Behavior Change in Response to Health Information
American Economic Journal: Applied Economics, Forthcoming
Number of pages: 47
Posted: 07 Aug 2018
Accepted Paper Series
Brown University
Downloads
25
10.
Microeconometric Models of Consumer Demand
Number of pages: 94
Posted: 07 Aug 2018
Last Revised: 26 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business
Downloads
78
11.
Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness
Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly, Forthcoming
Number of pages: 30
Posted: 14 Jun 2018
Accepted Paper Series
University of Miami, University of North Carolina (UNC) at Chapel Hill, University of North Carolina (UNC) at Chapel Hill and University of North Carolina at Chapel Hill
Downloads
104
12.
Mass Advertising as a Natural Experiment
Number of pages: 55
Posted: 31 May 2018
Working Paper Series
Santa Clara University
Downloads
54
13.
Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management
Annual Review of Resource Economics, Forthcoming
Number of pages: 47
Posted: 20 Mar 2018
Working Paper Series
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management and Humboldt University of Berlin
There are 2 versions of this paper
Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management
Annual Review of Resource Economics, Forthcoming
Number of pages: 47
Posted: 20 Mar 2018
Downloads
30
Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management
Annual Review of Resource Economics, Vol. 10, Issue 1, pp. 253-277, 2018
Posted: 29 Oct 2018
Downloads
30
14.
Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption
Number of pages: 55
Posted: 13 Mar 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads
93
15.
Nonparametric Demand Estimation in Differentiated Products Markets
Number of pages: 70
Posted: 09 Mar 2018
Working Paper Series
University of California at Berkeley - Haas School of Business
Downloads
45
16.
Promoting Wellness or Waste? Evidence from Antidepressant Advertising
Becker Friedman Institute for Research in Economics Working Paper No. 2018-14
Number of pages: 56
Posted: 06 Mar 2018
Last Revised: 30 Dec 2018
Working Paper Series
University of Chicago - Marketing Management
Downloads
388
17.
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania - The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Princeton University
There are 2 versions of this paper
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Downloads
491
Food Deserts and the Causes of Nutritional Inequality
NBER Working Paper No. w24094
Number of pages: 79
Posted: 19 Dec 2017
Downloads
63
Downloads
491
18.
Scalable Price Targeting
Number of pages: 47
Posted: 26 Jun 2017
Last Revised: 27 Aug 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
There are 2 versions of this paper
Scalable Price Targeting
Number of pages: 47
Posted: 26 Jun 2017
Last Revised: 27 Aug 2017
Downloads
590
Downloads
8
Downloads
590
19.
Preference Disaggregation: Towards an Integrated Framework
Number of pages: 53
Posted: 04 Jun 2017
Working Paper Series
Universitat Pompeu Fabra - Department of Economics and Business
Downloads
38
20.
The Most Valuable Global Brands and Condition of Economies: A Spatial Approach
Institute of Economic Research Working Papers, No. 53/2017
Number of pages: 9
Posted: 22 May 2017
Working Paper Series
Gda?sk University of Technology and Gda?sk University of Technology
Downloads
32
21.
Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan
Harvard Business School Marketing Unit Working Paper
Number of pages: 16
Posted: 22 May 2017
Working Paper Series
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Downloads
174
22.
An Economic Model of Price Comparison with Consumers’ Internal Standards
Number of pages: 55
Posted: 03 Mar 2017
Last Revised: 24 Aug 2018
Working Paper Series
Ohio State University (OSU) - Fisher College of Business and University of California, Riverside - School of Business
Downloads
204
23.
Consumer Risk-reduction Behavior and New Product Purchases
Posted: 18 Jan 2017
Working Paper Series
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
24.
The Formation of Consumer Brand Preferences
Number of pages: 47
Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business
There are 4 versions of this paper
The Formation of Consumer Brand Preferences
NBER Working Paper No. w22691
Number of pages: 49
Posted: 03 Oct 2016
Downloads
8
The Formation of Consumer Brand Preferences
CEPR Discussion Paper No. DP11648
Number of pages: 50
Posted: 22 Nov 2016
The Formation of Consumer Brand Preferences
Annual Review of Economics, Vol. 9, pp. 353-382, 2017
Posted: 14 Aug 2017
Downloads
256
25.
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Marketing Science, Forthcoming
Number of pages: 56
Posted: 17 Aug 2016
Last Revised: 17 Apr 2018
Accepted Paper Series
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads
292
26.
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49
Posted: 14 Dec 2015
Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads
145
27.
Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 51
Posted: 25 Nov 2015
Last Revised: 21 Feb 2018
Working Paper Series
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
There are 2 versions of this paper
Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 51
Posted: 25 Nov 2015
Last Revised: 21 Feb 2018
Downloads
409
Point-of-Sale Marketing Mix and Brand Performance – The Moderating Role of Retail Format and Brand Type
Number of pages: 54
Posted: 02 Mar 2018
Last Revised: 05 Dec 2018
Downloads
24
Downloads
409
28.
Competitive Price Targeting with Smartphone Coupons
Fox School of Business Research Paper No. 16-002
Number of pages: 54
Posted: 24 Nov 2015
Last Revised: 16 Dec 2016
Working Paper Series
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
There are 2 versions of this paper
Competitive Price Targeting with Smartphone Coupons
Fox School of Business Research Paper No. 16-002
Number of pages: 54
Posted: 24 Nov 2015
Last Revised: 16 Dec 2016
Downloads
177
Competitive Price Targeting with Smartphone Coupons
NBER Working Paper No. w22067
Number of pages: 46
Posted: 14 Mar 2016
Downloads
1
Downloads
177
29.
Marketing and Product Description: Value Added in the Real Estate Market
Number of pages: 27
Posted: 15 Nov 2015
Working Paper Series
The University of Chicago and University of Chicago - Booth School of Business
Downloads
196
30.
Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods
Number of pages: 138
Posted: 23 Jun 2015
Last Revised: 30 Jun 2015
Working Paper Series
Cornell University, Dyson School of Applied Economics and Management, Students
Downloads
128
31.
Effect of Store Atmosphere on Consumer Purchase Intention
International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Number of pages: 9
Posted: 13 Apr 2015
Working Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads
1,613
32.
Demand for 'Healthy' Products: False Claims and FTC Regulation
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,
Number of pages: 54
Posted: 18 Mar 2015
Last Revised: 02 Apr 2017
Accepted Paper Series
University of Chicago - Booth School of Business and University of Massachusetts Amherst
Downloads
546
33.
A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Number of pages: 35
Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads
245
34.
The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53
Posted: 09 Sep 2012
Last Revised: 26 Jul 2014
Accepted Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
There are 2 versions of this paper
The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53
Posted: 09 Sep 2012
Last Revised: 26 Jul 2014
Downloads
180
The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
NBER Working Paper No. w18393
Number of pages: 47
Posted: 15 Sep 2012
Downloads
5
Downloads
180
35.
Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Number of pages: 40
Posted: 02 Dec 2010
Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business
There are 2 versions of this paper
Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Number of pages: 40
Posted: 02 Dec 2010
Last Revised: 02 Mar 2011
Downloads
1,209
Marketing Models of Consumer Demand
Stanford Graduate School of Business Research Paper No. 2072
Posted: 04 Dec 2010
Downloads
1,209
36.
Do DVRs Influence Sales?
Chicago Booth Research Paper No. 10-08
Number of pages: 33
Posted: 28 Oct 2009
Last Revised: 30 Jan 2010
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Downloads
205
37.
State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54
Posted: 18 Mar 2009
Last Revised: 14 Apr 2010
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
There are 2 versions of this paper
State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54
Posted: 18 Mar 2009
Last Revised: 14 Apr 2010
Downloads
406
State Dependence and Alternative Explanations for Consumer Inertia
NBER Working Paper No. w14912
Number of pages: 48
Posted: 29 Apr 2009
Last Revised: 30 Apr 2009
Downloads
52
Downloads
406
38.
Bayesian Applications in Marketing
Chicago Booth Research Paper No. 09-15
Number of pages: 70
Posted: 10 Mar 2009
Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
1,171
39.
Quantifying Transaction Costs in Online/Offline Grocery Channel Choice
Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49
Posted: 08 Feb 2009
Last Revised: 01 Sep 2011
Accepted Paper Series
University of Chicago, NUS Business School and Public University of Navarre, Spain
Downloads
739
40.
A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior
Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51
Posted: 07 Feb 2009
Last Revised: 22 Mar 2018
Working Paper Series
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads
554
41.
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34
Posted: 05 Feb 2009
Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business
There are 2 versions of this paper
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34
Posted: 05 Feb 2009
Last Revised: 11 Jul 2016
Downloads
1,609
Improving the Numerical Performance of Blp Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
NBER Working Paper No. w14991
Number of pages: 52
Posted: 26 May 2009
Last Revised: 12 Jun 2009
Downloads
48
Downloads
1,609
42.
Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,
Number of pages: 34
Posted: 29 Sep 2008
Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads
754
43.
Tipping and Concentration in Markets with Indirect Network Effects
Chicago GSB Research Paper No. 08-08
Number of pages: 47
Posted: 21 Jan 2008
Last Revised: 11 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads
446
44.
Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data
Number of pages: 43
Posted: 16 Jun 2007
Last Revised: 09 Sep 2008
Working Paper Series
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
657
45.
Plausibly Exogenous
Number of pages: 48
Posted: 18 May 2007
Last Revised: 04 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
747
46.
Do Switching Costs Make Markets Less Competitive?
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,
Number of pages: 48
Posted: 13 Jun 2006
Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
1,023
47.
A Direct Approach to Data Fusion
Number of pages: 50
Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
477
48.
An Empirical Model of Advertising Dynamics
Number of pages: 43
Posted: 18 Dec 2003
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads
1,070
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