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SSRN eLibrary Search Results
Chicago Booth MKTG: Quantitative Marketing (Topic)
12,609 Total downloads
Showing Papers 1 - 29 of 29
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The Most Valuable Global Brands and Condition of Economies: A Spatial ApproachInstitute of Economic Research Working Papers, No. 53/2017 Wioleta Kucharska and Karol Flisikowski Gdańsk University of Technology and Gdańsk University of Technology Date Posted: May 22, 2017 Working Paper Series 3 downloads
Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in AzerbaijanHarvard Business School Marketing Unit Working Paper Seymur Malik Guliyev and Konul M. Nuriyeva State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University Date Posted: May 22, 2017 Working Paper Series 6 downloads
An Economic Model Explaining Reference Price EffectsDong Soo Kim, Mingyu Joo and Greg M. Allenby Ohio State University (OSU) - Fisher College of Business, Ohio State University, Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics Date Posted: March 03, 2017 Last Revised: May 02, 2017 Working Paper Series 73 downloads
Consumer Risk-reduction Behavior and New Product PurchasesKoichi Yonezawa and Timothy J. Richards Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management Date Posted: January 18, 2017 Working Paper Series 28 downloads
The Formation of Consumer Brand PreferencesBart J. Bronnenberg and Jean-Pierre Dubé Tilburg University, CentER and University of Chicago - Booth School of Business Date Posted: September 22, 2016 Working Paper Series 134 downloads
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System IndustryPradeep K. Chintagunta, Marco Shaojun Qin and Maria Ana Vitorino University of Chicago, University of Minnesota - Carlson School of Management and University of Minnesota - Carlson School of Management Date Posted: August 17, 2016 Working Paper Series 138 downloads
Self-Signaling and Prosocial Behavior: A Cause Marketing ExperimentFox School of Business Research Paper No. 16-011 Jean-Pierre Dubé, Xueming Luo and Zheng Fang University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School Date Posted: December 14, 2015 Last Revised: December 16, 2016 Working Paper Series 93 downloads
Brand Performance Across Store Formats: Beyond Walmart's Low PricesKilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008, Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar UNC Kenan-Flagler Business School, University of Chicago, University of Chicago and University of Chicago - Marketing Management Date Posted: November 25, 2015 Last Revised: August 28, 2016 Working Paper Series 177 downloads
Competitive Price Targeting with Smartphone CouponsFox School of Business Research Paper No. 16-002 Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University Date Posted: November 24, 2015 Last Revised: December 16, 2016 Working Paper Series 135 downloads
Marketing and Product Description: Value Added in the Real Estate MarketSebastien Gay and Allen T. Zhang The University of Chicago and University of Chicago - Booth School of Business Date Posted: November 15, 2015 Working Paper Series 154 downloads
Evaluating Consumer Response to Labels and Packaging in the Market for Baby FoodsPeixun Fang Cornell University, Dyson School of Applied Economics and Management, Students Date Posted: June 23, 2015 Last Revised: June 30, 2015 Working Paper Series 93 downloads
Effect of Store Atmosphere on Consumer Purchase IntentionInternational Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education Riaz Hussain and Mazhar Ali Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) Date Posted: April 13, 2015 Working Paper Series 693 downloads
Demand for 'Healthy' Products: False Claims and FTC RegulationKilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019, Anita Rao and Emily Yucai Wang University of Chicago - Booth School of Business and University of Massachusetts Amherst Date Posted: March 18, 2015 Last Revised: April 02, 2017 Accepted Paper Series 361 downloads
A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to SearchRandall A. Lewis and Dan Tri Nguyen Netflix and University of Chicago - Booth School of Business Date Posted: January 04, 2014 Working Paper Series 211 downloads
The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods AdoptionQuantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48 Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School Date Posted: September 09, 2012 Last Revised: July 26, 2014 Accepted Paper Series 160 downloads
Marketing Models of Consumer DemandChicago Booth Research Paper 11-11 Pradeep K. Chintagunta and Harikesh Nair University of Chicago and Stanford University - Graduate School of Business Date Posted: December 02, 2010 Last Revised: March 02, 2011 Working Paper Series 1068 downloads
Do DVRs Influence Sales?Chicago Booth Research Paper No. 10-08 Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business Date Posted: October 28, 2009 Last Revised: January 30, 2010 Accepted Paper Series 195 downloads
State Dependence and Alternative Explanations for Consumer InertiaChicago Booth School of Business Research Paper No. 09-14 Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management Date Posted: March 18, 2009 Last Revised: April 14, 2010 Working Paper Series 351 downloads
Bayesian Applications in MarketingChicago Booth Research Paper No. 09-15 Greg M. Allenby and Peter E. Rossi Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management Date Posted: March 10, 2009 Last Revised: May 19, 2010 Working Paper Series 1049 downloads
Quantifying Transaction Costs in Online/Offline Grocery Channel ChoiceChicago Booth School of Business Research Paper No. 09-08 Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada University of Chicago, National University of Singapore (NUS) - Information & Innovation Policy Centre and Public University of Navarre, Spain Date Posted: February 08, 2009 Last Revised: September 01, 2011 Accepted Paper Series 645 downloads
A New Multivariate Count Data Model to Study Multi-Category Physician Prescription BehaviorChicago Booth School of Business Research Paper No. 09-10 Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business Date Posted: February 07, 2009 Last Revised: February 03, 2011 Working Paper Series 526 downloads
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand EstimationChicago Booth School of Business Research Paper No. 11-41 Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business Date Posted: February 05, 2009 Last Revised: July 11, 2016 Working Paper Series 1591 downloads
Brand History, Geography, and the Persistence of Brand SharesJournal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003, Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business Date Posted: September 29, 2008 Last Revised: August 28, 2016 Accepted Paper Series 646 downloads
Tipping and Concentration in Markets with Indirect Network EffectsChicago GSB Research Paper No. 08-08 Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago Date Posted: January 21, 2008 Last Revised: August 11, 2008 Working Paper Series 423 downloads
Bayesian Analysis of Random Coefficient Logit Models Using Aggregate DataRenna Jiang, Puneet Manchanda and Peter E. Rossi University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management Date Posted: June 16, 2007 Last Revised: September 09, 2008 Working Paper Series 625 downloads
Plausibly ExogenousTimothy G. Conley, Christian Hansen and Peter E. Rossi University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management Date Posted: May 18, 2007 Last Revised: August 04, 2008 Working Paper Series 701 downloads
Do Switching Costs Make Markets Less Competitive?Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002, Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management Date Posted: June 13, 2006 Last Revised: August 28, 2016 Working Paper Series 886 downloads
A Direct Approach to Data FusionZvi Gilula, Robert E. McCulloch and Peter E. Rossi Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management Date Posted: May 24, 2004 Working Paper Series 430 downloads
An Empirical Model of Advertising DynamicsJean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business Date Posted: December 18, 2003 Working Paper Series 1014 downloads |
