SSRN Chicago Booth MKTG: Quantitative Marketing (Topic)

1.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41

Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016

Working Paper Series

Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su

University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

There are 2 versions of this paper

Downloads 1,593

2.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11

Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011

Working Paper Series

Pradeep K. Chintagunta and Harikesh Nair

University of Chicago and Stanford University - Graduate School of Business

There are 2 versions of this paper

Downloads 1,098

3.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15

Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010

Working Paper Series

Greg M. Allenby and Peter E. Rossi

Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 1,074

4.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 1,021

5.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,

Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 914

6.

Effect of Store Atmosphere on Consumer Purchase Intention

International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education

Number of pages: 9 Posted: 13 Apr 2015

Working Paper Series

Riaz Hussain and Mazhar Ali

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Downloads 845

7.

Plausibly Exogenous

Number of pages: 48 Posted: 18 May 2007 Last Revised: 04 Aug 2008

Working Paper Series

Timothy G. Conley, Christian Hansen and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 714

8.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,

Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016

Accepted Paper Series

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé

Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business

Downloads 673

9.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08

Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011

Accepted Paper Series

Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada

University of Chicago, NUS Business School and Public University of Navarre, Spain

Downloads 661

10.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008

Working Paper Series

Renna Jiang, Puneet Manchanda and Peter E. Rossi

University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 635

11.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10

Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 03 Feb 2011

Working Paper Series

Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda

Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business

Downloads 532

12.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004

Working Paper Series

Zvi Gilula, Robert E. McCulloch and Peter E. Rossi

Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 435

13.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08

Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago

Downloads 426

14.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,

Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017

Accepted Paper Series

Anita Rao and Emily Yucai Wang

University of Chicago - Booth School of Business and University of Massachusetts Amherst

Downloads 383

15.

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14

Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010

Working Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

There are 2 versions of this paper

Downloads 358

16.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014

Working Paper Series

Randall A. Lewis and Dan Tri Nguyen

Netflix and University of Chicago - Booth School of Business

Downloads 214

17.

Brand Performance at Walmart versus Supermarkets – The Role of Marketing Mix and Consumer Format Loyalty

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,

Number of pages: 46 Posted: 25 Nov 2015 Last Revised: 15 Jul 2017

Working Paper Series

Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar

UNC Kenan-Flagler Business School, University of Chicago, University of Chicago and University of Chicago - Marketing Management

Downloads 207

18.

Do DVRs Influence Sales?

Chicago Booth Research Paper No. 10-08

Number of pages: 33 Posted: 28 Oct 2009 Last Revised: 30 Jan 2010

Accepted Paper Series

Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela

Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business

Downloads 196

19.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Number of pages: 55 Posted: 17 Aug 2016 Last Revised: 17 Jun 2017

Working Paper Series

Pradeep K. Chintagunta, Marco Shaojun Qin and Maria Ana Vitorino

University of Chicago, University of Minnesota - Carlson School of Management and University of Minnesota - Carlson School of Management

Downloads 170

20.

Marketing and Product Description: Value Added in the Real Estate Market

Number of pages: 27 Posted: 15 Nov 2015

Working Paper Series

Sebastien Gay and Allen T. Zhang

The University of Chicago and University of Chicago - Booth School of Business

Downloads 165

21.

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016

Working Paper Series

Bart J. Bronnenberg and Jean-Pierre Dubé

Tilburg University, CentER and University of Chicago - Booth School of Business

There are 4 versions of this paper

Downloads 164

22.

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48

Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014

Accepted Paper Series

Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School

There are 2 versions of this paper

Downloads 163

23.

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002

Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016

Working Paper Series

Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo

University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University

There are 2 versions of this paper

Downloads 146

24.

Scalable Price Targeting

Number of pages: 47 Posted: 26 Jun 2017 Last Revised: 27 Aug 2017

Working Paper Series

Jean-Pierre Dubé and Sanjog Misra

University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

There are 2 versions of this paper

Downloads 113

25.

An Economic Model Explaining Reference Price Effects

Number of pages: 40 Posted: 03 Mar 2017 Last Revised: 02 May 2017

Working Paper Series

Dong Soo Kim, Mingyu Joo and Greg M. Allenby

Ohio State University (OSU) - Fisher College of Business, Ohio State University, Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics

Downloads 109

26.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011

Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017

Accepted Paper Series

Jean-Pierre Dubé, Xueming Luo and Zheng Fang

University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School

Downloads 105

27.

Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods

Number of pages: 138 Posted: 23 Jun 2015 Last Revised: 30 Jun 2015

Working Paper Series

Peixun Fang

Cornell University, Dyson School of Applied Economics and Management, Students

Downloads 97

28.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper

Number of pages: 16 Posted: 22 May 2017

Working Paper Series

Seymur Malik Guliyev and Konul M. Nuriyeva

State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University

Downloads 37

29.

Consumer Risk-reduction Behavior and New Product Purchases

Number of pages: 36 Posted: 18 Jan 2017

Working Paper Series

Koichi Yonezawa and Timothy J. Richards

Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management

Downloads 35

30.

Preference Disaggregation: Towards an Integrated Framework

Number of pages: 53 Posted: 04 Jun 2017

Working Paper Series

Mohammad Ghaderi

ESADE Business School, Students

Downloads 15

31.

The Most Valuable Global Brands and Condition of Economies: A Spatial Approach

Institute of Economic Research Working Papers, No. 53/2017

Number of pages: 9 Posted: 22 May 2017

Working Paper Series

Wioleta Kucharska and Karol Flisikowski

Gdańsk University of Technology and Gdańsk University of Technology

Downloads 9

32.

Re-Defining Marketing in the Light of Recent Contributions and Developments in its Subject Matter

Number of pages: 12 Posted: 13 Jul 2017 Last Revised: 31 Jul 2017

Working Paper Series

Adesoji Oladapo Farayibi

Centre for Allied Research and Economic Development (CARED)

Downloads 5

Quick Links

Rankings

About