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Chicago Booth MKTG: Quantitative Marketing (Topic)

23,531 Total downloads

Viewing: 1 - 50 of 60 papers

1.

Industry-Funded Research and Bias in Food Science

Number of pages: 27 Posted: 13 Oct 2020
Working Paper Series
University of Chicago - Booth School of Business
Downloads 40
2.

How Do Nutritional Warning Labels Affect Prices?

Number of pages: 49 Posted: 30 Jul 2020 Last Revised: 04 Sep 2020
Working Paper Series
Tilburg University - Tilburg University School of Economics and Management, KU Leuven, Tilburg University, Tilburg University, CentER and Wageningen University
Downloads 70
3.

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Columbia Business School Research Paper Forthcoming
Number of pages: 69 Posted: 17 May 2020 Last Revised: 21 Oct 2020
Working Paper Series
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 858
4.

Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

Number of pages: 44 Posted: 10 Mar 2020
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and University of Texas at Dallas, Naveen Jindal School of Management, Department of Finance

Multiple version iconThere are 3 versions of this paper

Downloads 104
5.

The Identity Fragmentation Bias

Number of pages: 26 Posted: 10 Jan 2020
Working Paper Series
Boston University - Department of Marketing and University of Chicago - Booth School of Business
Downloads 55
6.

Income and Wealth Effects on Consumer Packaged Goods Purchases

Number of pages: 49 Posted: 07 Jan 2020 Last Revised: 03 Mar 2020
Working Paper Series
University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 133
7.

Examining the Role of Social Capital, Sustainability Orientation and Self-Efficacy in Entrepreneurial Intention Among Indian Students

International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4,2019
Posted: 16 Dec 2019
Accepted Paper Series
Dr Vijay Kumar Jain, FMS, DIT University and FMS-DIT University
8.

Do Made in USA Claims Matter?

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-138
Number of pages: 70 Posted: 24 Oct 2019 Last Revised: 17 Nov 2020
Accepted Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 162
9.

Learning-by-Doing and Preference Discovery in Video Game Play

Number of pages: 50 Posted: 18 Sep 2019 Last Revised: 25 Sep 2019
Working Paper Series
University of Chicago and University of Chicago
Downloads 59
10.

State-Dependent Demand Estimation with Initial Conditions Correction

Columbia Business School Research Paper Forthcoming
Number of pages: 38 Posted: 24 Aug 2019 Last Revised: 14 Apr 2020
Working Paper Series
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 124
11.

Factors Affecting Buyers’ Preference for Patanjali Products in the Kathmandu Valley

Sthapit, A. (2018 June 30). Factors Affecting Buyers’ Preference for Patanjali Products in the Kathmandu Valley. People's Journal of Management, 6(1), 41-50
Number of pages: 10 Posted: 21 Aug 2019
Accepted Paper Series
Tribhuvan University, Students and Nepal Open University
Downloads 82
12.

Effect of Payment on User Engagement in MOOCs

Number of pages: 52 Posted: 05 Jul 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Downloads 147
13.

More than a Penny's Worth: Left-Digit Bias and Firm Pricing

Chicago Booth Research Paper No. 19-22
Number of pages: 79 Posted: 02 Jul 2019 Last Revised: 04 Dec 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads 515
14.

Valuing Intrinsic and Instrumental Preferences for Privacy

Number of pages: 49 Posted: 25 Jun 2019 Last Revised: 24 Aug 2020
Working Paper Series
Boston University - Department of Marketing
Downloads 135
15.

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 02 Apr 2019 Last Revised: 04 Apr 2019
Working Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 48
16.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 50 Posted: 07 Mar 2019 Last Revised: 17 Aug 2020
Working Paper Series
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 318
17.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 95
18.

What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination

Number of pages: 33 Posted: 20 Jan 2019
Working Paper Series
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads 48
19.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 261
20.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018
Working Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads 28
21.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 17 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business, Tilburg University, CentER and University of California, San Diego, Rady School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 139
22.

Deceptive Claims using Fake News Advertising: The Impact on Consumers

Number of pages: 52 Posted: 05 Oct 2018 Last Revised: 12 Jan 2021
Working Paper Series
University of Chicago - Booth School of Business
Downloads 230
23.

Incentive Design for Operations-Marketing Multitasking

Management Science, Forthcoming
Number of pages: 58 Posted: 29 Aug 2018 Last Revised: 22 May 2020
Accepted Paper Series
Johns Hopkins University - Carey Business School, Hong Kong Baptist University - Department of Economics and University of Chicago - Booth School of Business
Downloads 228
24.

Competition Among Retail Formats

SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30 Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads 103
25.

Diabetes and Diet: Purchasing Behavior Change in Response to Health Information

American Economic Journal: Applied Economics, Forthcoming, Watson Institute for International and Public Affairs Research Paper No. 2018-40
Number of pages: 47 Posted: 07 Aug 2018
Accepted Paper Series
Brown University
Downloads 78
26.

Microeconometric Models of Consumer Demand

Number of pages: 94 Posted: 07 Aug 2018 Last Revised: 26 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 254
27.

Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness

Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly, Forthcoming
Number of pages: 30 Posted: 14 Jun 2018
Accepted Paper Series
University of Miami, University of North Carolina (UNC) at Chapel Hill, University of North Carolina (UNC) at Chapel Hill and University of North Carolina at Chapel Hill
Downloads 234
28.

Spillovers from Mass Advertising: An Identification Strategy

Number of pages: 61 Posted: 31 May 2018 Last Revised: 31 Oct 2019
Working Paper Series
Santa Clara University
Downloads 162
29.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 171
30.

Nonparametric Demand Estimation in Differentiated Products Markets

Number of pages: 70 Posted: 09 Mar 2018
Working Paper Series
University of Chicago Booth School of Business
Downloads 115
31.

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Becker Friedman Institute for Research in Economics Working Paper No. 2018-14, American Economic Journal: Microeconomics
Number of pages: 55 Posted: 06 Mar 2018 Last Revised: 02 Apr 2020
Accepted Paper Series
University of Chicago - Booth School of Business
Downloads 825
32.

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 739
33.

Personalized Pricing and Customer Welfare

Number of pages: 49 Posted: 26 Jun 2017 Last Revised: 21 Feb 2020
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,033
34.

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

Chicago Booth Research Paper No. 17-18
Number of pages: 90 Posted: 19 May 2017 Last Revised: 20 Aug 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 1,095
35.

An Economic Model of Price Comparison with Consumers’ Internal Standard

Posted: 03 Mar 2017 Last Revised: 18 Aug 2020
Working Paper Series
Ohio State University (OSU) - Fisher College of Business and University of California, Riverside - School of Business
36.

Consumer Risk-reduction Behavior and New Product Purchases

Managerial and Decision Economics, Vol. 38, Issue 7, pp. 1003-1016, 2017
Posted: 18 Jan 2017 Last Revised: 07 Dec 2020
Accepted Paper Series
Cornell University - Dyson School of Applied Economics and Management and Arizona State University W. P. Carey School of Business
37.

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business

Multiple version iconThere are 4 versions of this paper

Downloads 469
38.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Marketing Science, Forthcoming
Number of pages: 56 Posted: 17 Aug 2016 Last Revised: 17 Apr 2018
Accepted Paper Series
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads 336
39.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 167
40.

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
Working Paper Series
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management

Multiple version iconThere are 2 versions of this paper

Downloads 469
41.

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
Working Paper Series
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University

Multiple version iconThere are 2 versions of this paper

Downloads 200
42.

Marketing and Product Description: Value Added in the Real Estate Market

Number of pages: 27 Posted: 15 Nov 2015
Working Paper Series
The University of Chicago and University of Chicago - Booth School of Business
Downloads 226
43.

Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods

Number of pages: 138 Posted: 23 Jun 2015 Last Revised: 30 Jun 2015
Working Paper Series
Cornell University, Dyson School of Applied Economics and Management, Students
Downloads 155
44.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Accepted Paper Series
University of Chicago - Booth School of Business and University of Massachusetts, Amherst
Downloads 659
45.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads 274
46.

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014
Accepted Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School

Multiple version iconThere are 2 versions of this paper

Downloads 195
47.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,281
48.

Do DVRs Influence Sales?

Chicago Booth Research Paper No. 10-08
Number of pages: 33 Posted: 28 Oct 2009 Last Revised: 30 Jan 2010
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Downloads 209
49.

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 443
50.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15
Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,323