Viewing: 1 - 45 of 45 papers
1.
Price Signaling and Channel Coordination
Number of pages: 52
Posted: 02 Apr 2019
Last Revised: 04 Apr 2019
Working Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
There are 2 versions of this paper
Price Signaling and Channel Coordination
Number of pages: 52
Posted: 02 Apr 2019
Last Revised: 04 Apr 2019
Downloads
8
Price Signaling and Channel Coordination
Number of pages: 52
Posted: 01 Apr 2019
Last Revised: 04 Apr 2019
Downloads
4
Downloads
8
2.
Valuing Brand Collaboration: Evidence From a Natural Experiment
Number of pages: 42
Posted: 07 Mar 2019
Last Revised: 17 Mar 2019
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Marketing Management
Downloads
53
3.
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University
There are 2 versions of this paper
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
23
Social Media Marketing Strategies and Organisational Efficiency
Number of pages: 18
Posted: 27 Jan 2019
Downloads
3
Downloads
23
4.
What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination
Number of pages: 33
Posted: 20 Jan 2019
Working Paper Series
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads
24
5.
Understanding Customer Needs and Wants
Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28
Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads
9
6.
The Economics of Brands and Branding
Number of pages: 90
Posted: 12 Dec 2018
Working Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads
23
7.
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Number of pages: 48
Posted: 17 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business, Tilburg University, CentER and University of Chicago, Booth School of Business
There are 2 versions of this paper
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Number of pages: 48
Posted: 17 Oct 2018
Downloads
37
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
NBER Working Paper No. w25214
Number of pages: 48
Posted: 05 Nov 2018
Downloads
1
Downloads
37
8.
Deceptive Claims using Fake News Marketing: The Impact on Consumers
Number of pages: 20
Posted: 05 Oct 2018
Last Revised: 14 Feb 2019
Working Paper Series
University of Chicago - Booth School of Business
Downloads
26
9.
Incentive Design for Operations-Marketing Multitasking
Number of pages: 57
Posted: 29 Aug 2018
Last Revised: 12 Mar 2019
Working Paper Series
Johns Hopkins University - Carey Business School, Hong Kong Baptist University - Department of Economics and University of Chicago - Booth School of Business
Downloads
64
10.
Competition Among Retail Formats
SMU Cox School of Business Research Paper No. 18-28
Number of pages: 30
Posted: 08 Aug 2018
Working Paper Series
Southern Methodist University (SMU) - Marketing Department
Downloads
52
11.
Diabetes and Diet: Purchasing Behavior Change in Response to Health Information
American Economic Journal: Applied Economics, Forthcoming, Watson Institute for International and Public Affairs Research Paper No. 2018-40
Number of pages: 47
Posted: 07 Aug 2018
Accepted Paper Series
Brown University
Downloads
36
12.
Microeconometric Models of Consumer Demand
Number of pages: 94
Posted: 07 Aug 2018
Last Revised: 26 Oct 2018
Working Paper Series
University of Chicago - Booth School of Business
There are 2 versions of this paper
Microeconometric Models of Consumer Demand
Number of pages: 94
Posted: 07 Aug 2018
Last Revised: 26 Oct 2018
Downloads
91
Microeconometric Models of Consumer Demand
NBER Working Paper No. w25215
Number of pages: 94
Posted: 05 Nov 2018
Downloads
5
Downloads
91
13.
Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness
Dees, W., Gay, C., Popp, N., & Jensen, J. A., Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Sport Marketing Quarterly, Forthcoming
Number of pages: 30
Posted: 14 Jun 2018
Accepted Paper Series
University of Miami, University of North Carolina (UNC) at Chapel Hill, University of North Carolina (UNC) at Chapel Hill and University of North Carolina at Chapel Hill
Downloads
119
14.
Mass Advertising as a Natural Experiment
Number of pages: 55
Posted: 31 May 2018
Working Paper Series
Santa Clara University
Downloads
65
15.
Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption
Number of pages: 55
Posted: 13 Mar 2018
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads
99
16.
Nonparametric Demand Estimation in Differentiated Products Markets
Number of pages: 70
Posted: 09 Mar 2018
Working Paper Series
University of California at Berkeley - Haas School of Business
Downloads
53
17.
Promoting Wellness or Waste? Evidence from Antidepressant Advertising
Becker Friedman Institute for Research in Economics Working Paper No. 2018-14
Number of pages: 56
Posted: 06 Mar 2018
Last Revised: 30 Dec 2018
Working Paper Series
University of Chicago - Marketing Management
Downloads
435
18.
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Working Paper Series
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania - The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Princeton University
There are 2 versions of this paper
Food Deserts and the Causes of Nutritional Inequality
Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78
Posted: 05 Jan 2018
Last Revised: 21 Nov 2018
Downloads
535
Food Deserts and the Causes of Nutritional Inequality
NBER Working Paper No. w24094
Number of pages: 79
Posted: 19 Dec 2017
Downloads
66
Downloads
535
19.
Scalable Price Targeting
Number of pages: 47
Posted: 26 Jun 2017
Last Revised: 27 Aug 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
There are 2 versions of this paper
Scalable Price Targeting
Number of pages: 47
Posted: 26 Jun 2017
Last Revised: 27 Aug 2017
Downloads
644
Downloads
8
Downloads
644
20.
An Economic Model of Price Comparison with Consumers’ Internal Standards
Number of pages: 55
Posted: 03 Mar 2017
Last Revised: 24 Aug 2018
Working Paper Series
Ohio State University (OSU) - Fisher College of Business and University of California, Riverside - School of Business
Downloads
209
21.
Consumer Risk-reduction Behavior and New Product Purchases
Posted: 18 Jan 2017
Working Paper Series
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
22.
The Formation of Consumer Brand Preferences
Number of pages: 47
Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business
There are 4 versions of this paper
The Formation of Consumer Brand Preferences
NBER Working Paper No. w22691
Number of pages: 49
Posted: 03 Oct 2016
Downloads
9
The Formation of Consumer Brand Preferences
CEPR Discussion Paper No. DP11648
Number of pages: 50
Posted: 22 Nov 2016
The Formation of Consumer Brand Preferences
Annual Review of Economics, Vol. 9, pp. 353-382, 2017
Posted: 14 Aug 2017
Downloads
270
23.
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Marketing Science, Forthcoming
Number of pages: 56
Posted: 17 Aug 2016
Last Revised: 17 Apr 2018
Accepted Paper Series
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads
299
24.
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49
Posted: 14 Dec 2015
Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads
146
25.
Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 51
Posted: 25 Nov 2015
Last Revised: 21 Feb 2018
Working Paper Series
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
There are 2 versions of this paper
Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 51
Posted: 25 Nov 2015
Last Revised: 21 Feb 2018
Downloads
414
Point-of-Sale Marketing Mix and Brand Performance – The Moderating Role of Retail Format and Brand Type
Number of pages: 54
Posted: 02 Mar 2018
Last Revised: 05 Dec 2018
Downloads
39
Downloads
414
26.
Competitive Price Targeting with Smartphone Coupons
Fox School of Business Research Paper No. 16-002
Number of pages: 54
Posted: 24 Nov 2015
Last Revised: 16 Dec 2016
Working Paper Series
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
There are 2 versions of this paper
Competitive Price Targeting with Smartphone Coupons
Fox School of Business Research Paper No. 16-002
Number of pages: 54
Posted: 24 Nov 2015
Last Revised: 16 Dec 2016
Downloads
181
Competitive Price Targeting with Smartphone Coupons
NBER Working Paper No. w22067
Number of pages: 46
Posted: 14 Mar 2016
Downloads
1
Downloads
181
27.
Marketing and Product Description: Value Added in the Real Estate Market
Number of pages: 27
Posted: 15 Nov 2015
Working Paper Series
The University of Chicago and University of Chicago - Booth School of Business
Downloads
198
28.
Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods
Number of pages: 138
Posted: 23 Jun 2015
Last Revised: 30 Jun 2015
Working Paper Series
Cornell University, Dyson School of Applied Economics and Management, Students
Downloads
135
29.
Demand for 'Healthy' Products: False Claims and FTC Regulation
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,
Number of pages: 54
Posted: 18 Mar 2015
Last Revised: 02 Apr 2017
Accepted Paper Series
University of Chicago - Booth School of Business and University of Massachusetts Amherst
Downloads
558
30.
A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Number of pages: 35
Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads
248
31.
The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53
Posted: 09 Sep 2012
Last Revised: 26 Jul 2014
Accepted Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
There are 2 versions of this paper
The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53
Posted: 09 Sep 2012
Last Revised: 26 Jul 2014
Downloads
182
The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
NBER Working Paper No. w18393
Number of pages: 47
Posted: 15 Sep 2012
Downloads
5
Downloads
182
32.
Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Number of pages: 40
Posted: 02 Dec 2010
Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business
There are 2 versions of this paper
Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Number of pages: 40
Posted: 02 Dec 2010
Last Revised: 02 Mar 2011
Downloads
1,216
Marketing Models of Consumer Demand
Stanford Graduate School of Business Research Paper No. 2072
Posted: 04 Dec 2010
Downloads
1,216
33.
Do DVRs Influence Sales?
Chicago Booth Research Paper No. 10-08
Number of pages: 33
Posted: 28 Oct 2009
Last Revised: 30 Jan 2010
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Downloads
205
34.
State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54
Posted: 18 Mar 2009
Last Revised: 14 Apr 2010
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
There are 2 versions of this paper
State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54
Posted: 18 Mar 2009
Last Revised: 14 Apr 2010
Downloads
410
State Dependence and Alternative Explanations for Consumer Inertia
NBER Working Paper No. w14912
Number of pages: 48
Posted: 29 Apr 2009
Last Revised: 30 Apr 2009
Downloads
52
Downloads
410
35.
Bayesian Applications in Marketing
Chicago Booth Research Paper No. 09-15
Number of pages: 70
Posted: 10 Mar 2009
Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
1,189
36.
Quantifying Transaction Costs in Online/Offline Grocery Channel Choice
Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49
Posted: 08 Feb 2009
Last Revised: 01 Sep 2011
Accepted Paper Series
University of Chicago, NUS Business School and Public University of Navarre, Spain
Downloads
742
37.
A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior
Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51
Posted: 07 Feb 2009
Last Revised: 22 Mar 2018
Working Paper Series
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads
556
38.
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34
Posted: 05 Feb 2009
Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business
There are 2 versions of this paper
Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34
Posted: 05 Feb 2009
Last Revised: 11 Jul 2016
Downloads
1,609
Improving the Numerical Performance of Blp Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
NBER Working Paper No. w14991
Number of pages: 52
Posted: 26 May 2009
Last Revised: 12 Jun 2009
Downloads
49
Downloads
1,609
39.
Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,
Number of pages: 34
Posted: 29 Sep 2008
Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads
757
40.
Tipping and Concentration in Markets with Indirect Network Effects
Chicago GSB Research Paper No. 08-08
Number of pages: 47
Posted: 21 Jan 2008
Last Revised: 11 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads
448
41.
Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data
Number of pages: 43
Posted: 16 Jun 2007
Last Revised: 09 Sep 2008
Working Paper Series
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
665
42.
Plausibly Exogenous
Number of pages: 48
Posted: 18 May 2007
Last Revised: 04 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
750
43.
Do Switching Costs Make Markets Less Competitive?
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,
Number of pages: 48
Posted: 13 Jun 2006
Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
1,028
44.
A Direct Approach to Data Fusion
Number of pages: 50
Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads
478
45.
An Empirical Model of Advertising Dynamics
Number of pages: 43
Posted: 18 Dec 2003
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads
1,074
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