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Chicago Booth MKTG: Quantitative Marketing (Topic)

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Viewing: 1 - 31 of 31 papers

1.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,591
2.

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Working Paper Series
University of Chicago and Stanford University - Graduate School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,081
3.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15
Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,062
4.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,017
5.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002,
Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 894
6.

Effect of Store Atmosphere on Consumer Purchase Intention

International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Number of pages: 9 Posted: 13 Apr 2015
Working Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 742
7.

Plausibly Exogenous

Number of pages: 48 Posted: 18 May 2007 Last Revised: 04 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business - Econometrics and Statistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 708
8.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003,
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 655
9.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Accepted Paper Series
University of Chicago, NUS Business School and Public University of Navarre, Spain
Downloads 653
10.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008
Working Paper Series
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 632
11.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 03 Feb 2011
Working Paper Series
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 528
12.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 433
13.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08
Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 425
14.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Accepted Paper Series
University of Chicago - Booth School of Business and University of Massachusetts Amherst
Downloads 375
15.

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 355
16.

A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search

Number of pages: 35 Posted: 04 Jan 2014
Working Paper Series
Netflix and University of Chicago - Booth School of Business
Downloads 212
17.

Do DVRs Influence Sales?

Chicago Booth Research Paper No. 10-08
Number of pages: 33 Posted: 28 Oct 2009 Last Revised: 30 Jan 2010
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Downloads 196
18.

Brand Performance at Walmart versus Supermarkets – The Role of Marketing Mix and Consumer Format Loyalty

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 46 Posted: 25 Nov 2015 Last Revised: 15 Jul 2017
Working Paper Series
UNC Kenan-Flagler Business School, University of Chicago, University of Chicago and University of Chicago - Marketing Management
Downloads 189
19.

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014
Accepted Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School

Multiple version iconThere are 2 versions of this paper

Downloads 160
20.

Marketing and Product Description: Value Added in the Real Estate Market

Number of pages: 27 Posted: 15 Nov 2015
Working Paper Series
The University of Chicago and University of Chicago - Booth School of Business
Downloads 158
21.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Number of pages: 55 Posted: 17 Aug 2016 Last Revised: 17 Jun 2017
Working Paper Series
University of Chicago, University of Minnesota - Carlson School of Management and University of Minnesota - Carlson School of Management
Downloads 156
22.

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
Working Paper Series
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University

Multiple version iconThere are 2 versions of this paper

Downloads 142
23.

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 142
24.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 101
25.

Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods

Number of pages: 138 Posted: 23 Jun 2015 Last Revised: 30 Jun 2015
Working Paper Series
Cornell University, Dyson School of Applied Economics and Management, Students
Downloads 94
26.

An Economic Model Explaining Reference Price Effects

Number of pages: 40 Posted: 03 Mar 2017 Last Revised: 02 May 2017
Working Paper Series
Ohio State University (OSU) - Fisher College of Business, Ohio State University, Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 87
27.

Consumer Risk-reduction Behavior and New Product Purchases

Number of pages: 36 Posted: 18 Jan 2017
Working Paper Series
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Downloads 31
28.

Scalable Price Targeting

Number of pages: 47 Posted: 26 Jun 2017 Last Revised: 05 Jul 2017
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 29
29.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper
Number of pages: 16 Posted: 22 May 2017
Working Paper Series
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Downloads 27
30.

Preference Disaggregation: Towards an Integrated Framework

Number of pages: 53 Posted: 04 Jun 2017
Working Paper Series
ESADE Business School, Students
Downloads 10
31.

The Most Valuable Global Brands and Condition of Economies: A Spatial Approach

Institute of Economic Research Working Papers, No. 53/2017
Number of pages: 9 Posted: 22 May 2017
Working Paper Series
Gdańsk University of Technology and Gdańsk University of Technology
Downloads 8