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Chicago Booth MKTG: Other (Topic)
7,395 Total downloads

Showing Papers 1 - 7 of 7
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Incl. Electronic Paper Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan
Harvard Business School Marketing Unit Working Paper
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 22, 2017
Working Paper Series
6 downloads

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department
Journal of Management Development, Vol. 36(2), p. 196-216, 2017
Nnamdi O. Madichie and Ayantunji Gbadamosi
London School of Business & Management and University of East London
Date Posted: April 25, 2017
Accepted Paper Series

Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
134 downloads

Incl. Electronic Paper Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Fox School of Business Research Paper No. 16-011
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Date Posted: December 14, 2015
Last Revised: December 16, 2016
Working Paper Series
93 downloads

Incl. Electronic Paper Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Chicago Booth Research Paper No. 09-16
Ray Ball, S.P. Kothari and Valeri V. Nikolaev
University of Chicago - Accounting, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business
Date Posted: July 13, 2007
Last Revised: February 19, 2013
Working Paper Series
5165 downloads

Incl. Electronic Paper A Direct Approach to Data Fusion
Zvi Gilula, Robert E. McCulloch and Peter E. Rossi
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: May 24, 2004
Working Paper Series
430 downloads

Incl. Electronic Paper Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Date Posted: December 17, 2003
Working Paper Series
1567 downloads