SSRN Chicago Booth MKTG: Other (Topic)

1.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16

Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013

Working Paper Series

Ray Ball, S.P. Kothari and Valeri V. Nikolaev

University of Chicago - Accounting, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

There are 3 versions of this paper

Downloads 5,191

2.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003

Working Paper Series

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago

Downloads 1,581

3.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004

Working Paper Series

Zvi Gilula, Robert E. McCulloch and Peter E. Rossi

Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 435

4.

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016

Working Paper Series

Bart J. Bronnenberg and Jean-Pierre Dubé

Tilburg University, CentER and University of Chicago - Booth School of Business

There are 4 versions of this paper

Downloads 164

5.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011

Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017

Accepted Paper Series

Jean-Pierre Dubé, Xueming Luo and Zheng Fang

University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School

Downloads 105

6.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper

Number of pages: 16 Posted: 22 May 2017

Working Paper Series

Seymur Malik Guliyev and Konul M. Nuriyeva

State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University

Downloads 35

7.

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department

Journal of Management Development, Vol. 36(2), p. 196-216, 2017

Number of pages: 26 Posted: 25 Apr 2017 Last Revised: 14 Jul 2017

Accepted Paper Series

Nnamdi O. Madichie and Ayantunji Gbadamosi

London School of Business & Management and University of East London

Downloads 7

8.

RRA of HAAT: Revisiting Rural India's Periodic Markets

Number of pages: 20 Posted: 30 Jun 2017

Working Paper Series

Pravat Surya Kar

Goa Institute of Management

Downloads 6

9.

Re-Defining Marketing in the Light of Recent Contributions and Developments in its Subject Matter

Number of pages: 12 Posted: 13 Jul 2017 Last Revised: 31 Jul 2017

Working Paper Series

Adesoji Oladapo Farayibi

Centre for Allied Research and Economic Development (CARED)

Downloads 5

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

A Direct Approach to Data Fusion

The Formation of Consumer Brand Preferences

The Formation of Consumer Brand Preferences

The Formation of Consumer Brand Preferences

The Formation of Consumer Brand Preferences

The Formation of Consumer Brand Preferences

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department

RRA of HAAT: Revisiting Rural India's Periodic Markets

Re-Defining Marketing in the Light of Recent Contributions and Developments in its Subject Matter

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