SSRN eLibrary Search Results
Chicago Booth MKTG: Other (Topic)

7,529 Total downloads
Search Within

Viewing: 1 - 9 of 9 papers

1.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Accounting, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,191
2.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,581
3.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 435
4.

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business

Multiple version iconThere are 4 versions of this paper

Downloads 164
5.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 105
6.

Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan

Harvard Business School Marketing Unit Working Paper
Number of pages: 16 Posted: 22 May 2017
Working Paper Series
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Downloads 35
7.

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department

Journal of Management Development, Vol. 36(2), p. 196-216, 2017
Number of pages: 26 Posted: 25 Apr 2017 Last Revised: 14 Jul 2017
Accepted Paper Series
London School of Business & Management and University of East London
Downloads 7
8.

RRA of HAAT: Revisiting Rural India's Periodic Markets

Number of pages: 20 Posted: 30 Jun 2017
Working Paper Series
Goa Institute of Management
Downloads 6
9.

Re-Defining Marketing in the Light of Recent Contributions and Developments in its Subject Matter

Number of pages: 12 Posted: 13 Jul 2017 Last Revised: 31 Jul 2017
Working Paper Series
Centre for Allied Research and Economic Development (CARED)
Downloads 5