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Chicago Booth MKTG: Other (Topic)

11,290 Total downloads

Viewing: 1 - 19 of 19 papers

1.

Generalizable and Robust TV Advertising Effects

Number of pages: 60 Posted: 20 Jan 2020 Last Revised: 20 Jan 2020
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 1,575
2.

Influence of Category Management on Customer Satisfaction: Evidence from Karachi’s Retail Stores

Number of pages: 32 Posted: 14 Jan 2020 Last Revised: 20 Jan 2020
Working Paper Series
Karachi University Business School, Students and University of Karachi - Business School
Downloads 3
3.

Examining the Role of Social Capital, Sustainability Orientation and Self-Efficacy in Entrepreneurial Intention Among Indian Students

International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4,2019
Posted: 16 Dec 2019
Accepted Paper Series
Dr Vijay Kumar Jain, FMS, DIT University and FMS-DIT University
4.

US Household Demand for Organic Fruit

Number of pages: 84 Posted: 20 Mar 2019 Last Revised: 20 Mar 2019
Working Paper Series
Bowdoin College, Bowdoin College, Bates College and Bowdoin College - Department of Economics
Downloads 69
5.

Social Media Marketing Strategies and Organisational Efficiency

Number of pages: 18 Posted: 27 Jan 2019
Working Paper Series
Medonice Consulting and Research Institute and Rivers State University

Multiple version iconThere are 2 versions of this paper

Downloads 7
6.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 38
7.

What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

Number of pages: 64 Posted: 25 Aug 2018 Last Revised: 28 Jul 2019
Working Paper Series
University of Chicago - Booth School of Business and University of Chicago
Downloads 159
8.

Propagation of Housing Market Disruptions During the Great Recession: Supply Chain Network Channel

Columbia Business School Research Paper No. 18-63
Number of pages: 60 Posted: 15 Jun 2018 Last Revised: 03 Oct 2019
Working Paper Series
Columbia University and Johns Hopkins University
Downloads 129
9.

Is Fertility a Leading Economic Indicator?

Number of pages: 46 Posted: 02 Apr 2018
Working Paper Series
University of Notre Dame - Department of Economics, University of Notre Dame and University of Kentucky - Department of Economics

Multiple version iconThere are 2 versions of this paper

Downloads 105
10.

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Number of pages: 79 Posted: 14 Dec 2017 Last Revised: 13 Jan 2018
Working Paper Series
New York University (NYU) - Department of Marketing and Duke University Sanford School of Public Policy
Downloads 417
11.

Value of Aggregators

Number of pages: 53 Posted: 06 Nov 2017 Last Revised: 25 Aug 2019
Working Paper Series
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 247
12.

Category and Brand Purchase Rates (Still) Follow the NBD Distribution

Number of pages: 8 Posted: 26 Sep 2017
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute and University of South Australia
Downloads 78
13.

Reported Preference vs. Revealed Preference: Evidence from the Propensity to Spend Tax Rebates

Number of pages: 41 Posted: 14 Jul 2017 Last Revised: 28 Sep 2017
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Pennsylvania - Finance Department

Multiple version iconThere are 2 versions of this paper

Downloads 35
14.

Innovation and Product Reallocation in the Great Recession

Number of pages: 81 Posted: 03 May 2017 Last Revised: 01 Nov 2017
Working Paper Series
Federal Reserve Banks - Federal Reserve Bank of Minneapolis, University of California, San Diego (UCSD) and Northwestern University
Downloads 335
15.

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016
Working Paper Series
Tilburg University, CentER and University of Chicago - Booth School of Business

Multiple version iconThere are 4 versions of this paper

Downloads 346
16.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Accepted Paper Series
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 154
17.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,390
18.

A Direct Approach to Data Fusion

Number of pages: 50 Posted: 24 May 2004
Working Paper Series
Hebrew University of Jerusalem - Department of Statistics, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 491
19.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,712