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INSEAD: Marketing (Topic)

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Viewing: 1 - 45 of 45 papers

1.

Commercializing Social Interaction: The Ethics of Stealth Marketing

INSEAD Business School Research Paper No. 2008/19/ISIC
Number of pages: 38 Posted: 26 Mar 2008
Working Paper Series
Colorado State University, Fort Collins - College of Business and INSEAD
Downloads 1,664
2.

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46 Posted: 24 Nov 2007
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads 1,622
3.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012
Working Paper Series
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads 1,347
4.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014
Accepted Paper Series
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads 1,265
5.

Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid

INSEAD Business School Research Paper No. 2008/21/ISIC
Number of pages: 55 Posted: 05 Apr 2008
Working Paper Series
affiliation not provided to SSRN and INSEAD
Downloads 1,187
6.

Customer Relationship Management and Firm Performance

INSEAD Working Paper No. 2009/18/MKT
Number of pages: 39 Posted: 16 Apr 2009
Working Paper Series
University of Wollongong - Faculty of Business (BUS), University of Leeds - Leeds University Business School (LUBS) and INSEAD - Marketing
Downloads 1,166
7.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre,
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Cornell University
Downloads 958
8.

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41 Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads 628
9.

An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

INSEAD Working Paper No. 2009/44/MKT
Number of pages: 51 Posted: 28 Aug 2009
Working Paper Series
INSEAD, affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen
Downloads 539
10.

Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility

INSEAD Business School Research Paper No. 2008/18/ISIC
Number of pages: 34 Posted: 26 Mar 2008
Working Paper Series
INSEAD
Downloads 354
11.

Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating

Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT
Number of pages: 57 Posted: 14 Jan 2014 Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads 322
12.

Measuring Customer Lifetime Value: Models and Analysis

INSEAD Working Paper No. 2013/27/MKT
Number of pages: 50 Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Marketing, INSEAD
Downloads 300
13.

Vaccine Marketing

INSEAD Working Paper No. 2012/11/MKT
Number of pages: 73 Posted: 25 Jan 2012
Working Paper Series
INSEAD - Marketing and MRGN Advisors
Downloads 276
14.
Downloads 258
15.

Does Food Marketing Need to Make Us Fat? A Review and Solutions

Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.,
Number of pages: 56 Posted: 04 Sep 2012 Last Revised: 30 Apr 2017
Accepted Paper Series
INSEAD and Cornell University
Downloads 252
16.

Social Contract Theory and the Ethics of Deception in Consumer Research

INSEAD Working Paper No. 2009/04/INSEAD Social Innovation Centre/MKT
Number of pages: 53 Posted: 03 Feb 2009
Working Paper Series
INSEAD, ESCP Europe and INSEAD
Downloads 219
17.

Marketing Pharmaceuticals and Medical Devices

INSEAD Working Paper No. 2012/77/MKT
Number of pages: 41 Posted: 31 Aug 2012
Working Paper Series
INSEAD - Marketing
Downloads 185
18.

Optimal Marketing Entry Timing for Successive Product/Service Generations

INSEAD Working Paper No. 2012/83/MKT
Number of pages: 43 Posted: 16 Sep 2012
Working Paper Series
Iowa State University - College of Business and Marketing, INSEAD
Downloads 178
19.

Evaluating Customer Relationships: Current and Future Challenges

INSEAD Working Paper No. 2013/26/MKT
Number of pages: 34 Posted: 13 Feb 2013
Working Paper Series
Indian School of Business (ISB), Hyderabad and Marketing, INSEAD
Downloads 173
20.

When to Hit the Panic Button? Impact of Currency Crisis on Consumer Behaviors

INSEAD Working Paper No. 2009/02/EPS/MKT
Number of pages: 55 Posted: 20 Aug 2008 Last Revised: 23 Jan 2009
Working Paper Series
INSEAD - Economics and Political Sciences and INSEAD
Downloads 173
21.

What is the Future of E-Books?

Number of pages: 19 Posted: 06 Jun 2011
Working Paper Series
Humanistic Management Network
Downloads 160
22.

Beyond Control: Crisis Strategies and Stakeholder Media in the Danone Boycott of 2001

INSEAD Business School Research Paper No. 2008/05/MKT
Number of pages: 18 Posted: 18 Jan 2008 Last Revised: 04 Feb 2014
Working Paper Series
affiliation not provided to SSRN, Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and INSEAD - Organisational Behavior
Downloads 145
23.

Content Contributor Management and Network Effects in a UGC Environment

INSEAD Working Paper No. 2011/11/DS/MKT
Number of pages: 46 Posted: 25 Jan 2011
Working Paper Series
INSEAD, INSEAD, INSEAD and Ecole Normale Superieure de Cachan (ENS)

Multiple version iconThere are 2 versions of this paper

Downloads 145
24.

Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing

INSEAD Working Paper No. 2008/34/MKT
Number of pages: 40 Posted: 13 May 2008
Working Paper Series
University of Toronto - Rotman School of Management
Downloads 145
25.

CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High

INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC
Number of pages: 45 Posted: 24 Nov 2007 Last Revised: 18 Jun 2013
Working Paper Series
affiliation not provided to SSRN, University of California, Berkeley - Haas School of Business, INSEAD - Marketing and INSEAD - Marketing
Downloads 134
26.

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

INSEAD Working Paper No. 2016/18/MKT
Number of pages: 47 Posted: 21 Mar 2016
Working Paper Series
University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 118
27.

Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'

INSEAD Working Paper No. 2015/87/MKT
Number of pages: 16 Posted: 05 Nov 2015
Working Paper Series
INSEAD - Marketing and ESSEC Business School
Downloads 113
28.

Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

Forthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT
Number of pages: 44 Posted: 05 Sep 2014 Last Revised: 28 Jan 2015
Working Paper Series
University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School
Downloads 112
29.

Exploding Offers Can Blow Up in More than One Way

Decision Analysis, Vol. 11. No. 3. pp. 171-188, September 2014
Number of pages: 35 Posted: 28 Sep 2011 Last Revised: 02 Nov 2014
Accepted Paper Series
INSEAD - Decision Sciences, Northeastern University - D'Amore-McKim School of Business, INSEAD - Decision Sciences and INSEAD
Downloads 111
30.

Managing Business Schools to Weather Economic Change

INSEAD Working Paper No. 2009/27/MKT
Number of pages: 16 Posted: 04 Jun 2009 Last Revised: 07 Jun 2009
Working Paper Series
affiliation not provided to SSRN and University of Toronto - Rotman School of Management
Downloads 105
31.

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier Consumers

INSEAD Working Paper No. 2010/85/MKT
Number of pages: 47 Posted: 03 Nov 2010
Working Paper Series
Boston College and INSEAD
Downloads 102
32.

Performance Pay or Redistribution? Cultural Differences in Just-World Beliefs and Preferences for Wage Inequality

INSEAD Working Paper No. 2015/10/MKT/OBH/ACGRE
Number of pages: 45 Posted: 04 Feb 2015
Working Paper Series
The Catholic University of America, INSEAD - Marketing and INSEAD - Organisational Behavior
Downloads 99
33.

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media

INSEAD Working Paper No. 2011/68/MKT
Number of pages: 49 Posted: 02 Jun 2011
Working Paper Series
INSEAD and Tel Aviv University - Coller School of Management
Downloads 93
34.

Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science

Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT
Number of pages: 51 Posted: 20 Jan 2017 Last Revised: 16 Apr 2017
Working Paper Series
University of Toronto - Joseph L. Rotman School of Management, INSEAD, Queen's University and Halle Institute for Economic Research
Downloads 93
35.

Theorem of the Maximin and Applications to Bayesian Zero-Sum Games

INSEAD Working Paper No. 2010/09/EPS/MKT
Number of pages: 23 Posted: 12 Feb 2010
Working Paper Series
INSEAD and INSEAD - Economics and Political Sciences
Downloads 78
36.

When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

Journal of Consumer Research, Forthcoming, INSEAD Business School Research Paper No. 2011/10/MKT
Number of pages: 36 Posted: 17 Oct 2007 Last Revised: 10 Feb 2012
Accepted Paper Series
INSEAD, University of Arkansas, New York University (NYU) - Department of Marketing, University of California, Irvine and Washington State University
Downloads 74
37.

Feature Overload

INSEAD Working Paper No. 2011/66/MKT
Number of pages: 38 Posted: 02 Jun 2011
Working Paper Series
INSEAD and INSEAD
Downloads 65
38.

The Retailer Needs to Be Paid for Sophisticated Decisions: Modelling Promotional Interactions between Consumers, Retailers and Brand Managers

INSEAD Working Paper No. 2008/65/MKT
Number of pages: 36 Posted: 22 Oct 2008
Working Paper Series
UNSW Australia Business School, School of Economics and INSEAD - Marketing
Downloads 57
39.

Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher

Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451., INSEAD Working Paper No. 2014/28/MKT,
Number of pages: 18 Posted: 09 Apr 2014 Last Revised: 29 Apr 2017
Accepted Paper Series
Cornell University and INSEAD
Downloads 54
40.

The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases

Journal of Experimental Psychology: General, Forthcoming, INSEAD Working Paper No. 2016/89/MKT
Number of pages: 59 Posted: 28 Nov 2016 Last Revised: 10 Jan 2017
Working Paper Series
INSEAD and Boston College
Downloads 46
41.

Consumer (Mis)Behavior and Public Policy Intervention

Mizik, Natalie and Dominique M. Hanssens (eds.), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Forthcoming, INSEAD Working Paper No. 2017/14/MKT
Number of pages: 21 Posted: 13 Feb 2017
Accepted Paper Series
INSEAD - Marketing
Downloads 42
42.

Evaluating the Impact of Fat Taxes: The Need to Account for Purchases for In-Home and Out-Of-Home Consumption

INSEAD Working Paper No. 2017/29/MKT
Number of pages: 28 Posted: 26 Apr 2017 Last Revised: 28 Apr 2017
Working Paper Series
ESSEC Business School, Marketing Department, Students, INSEAD and ESSEC Business School - Marketing Department
Downloads 26
43.

Internationalization in Grocery Retail: Much Ado About Not Very Much

INSEAD Working Paper No. 2010/67/MKT
Posted: 10 Sep 2010
Working Paper Series
INSEAD - Marketing and Harvard Business School
44.

Smart Defaults: From Hidden Persuaders to Adaptive Helpers

INSEAD Business School Research Paper No. 2009/03/ISIC
Posted: 06 Apr 2008 Last Revised: 19 Feb 2013
Working Paper Series
INSEAD, Microsoft Research New York City and Columbia Business School - Marketing
45.

The Influence of Organizational Structure Characteristics on International Purchasing Performance in Different Sourcing Locations

INSEAD Working Paper No. 2016/13/MKT
Posted: 07 Mar 2016 Last Revised: 20 Oct 2016
Working Paper Series
Hamburg University of Technology TUHH, Hamburg University of Technology, Otto-von-Guericke-University Magdeburg and INSEAD - Marketing