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Quantitative Marketing eJournal

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Viewing: 1 - 50 of 1,520 papers

1.

Valoracion de Marcas e Intangibles (Brand Valuation)

Number of pages: 24 Posted: 27 Mar 2007 Last Revised: 24 Jan 2018
Working Paper Series
University of Navarra - IESE Business School
Downloads 10,411
2.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 10,403
3.

Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty

Number of pages: 49 Posted: 14 Sep 2007 Last Revised: 29 Jul 2012
Working Paper Series
University of Florida - Warrington College of Business and University of Florida - Warrington College of Business Administration
Downloads 7,554
4.

The Global Automotive Industry Value Chain: What Prospects for Upgrading by Developing Countries

UNIDO Sectorial Studies Series Working Paper
Number of pages: 62 Posted: 02 Sep 2003
Working Paper Series
University of Sussex - Institute of Development Studies and United Nations Industrial Development Organisation - Strategic Research and Economics
Downloads 6,820
5.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,589
6.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,101
7.

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19 Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads 5,820
8.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 5,757
9.

Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism

Chicago Booth Research Paper No. 09-16
Number of pages: 36 Posted: 13 Jul 2007 Last Revised: 19 Feb 2013
Working Paper Series
University of Chicago - Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago Booth School of Business

Multiple version iconThere are 3 versions of this paper

Downloads 5,296
10.

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Management Science, Forthcoming
Number of pages: 34 Posted: 08 May 2003 Last Revised: 25 Jan 2017
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 4,580
11.

The Effect of Word of Mouth on Sales: Online Book Reviews

Yale SOM Working Paper No's. ES-28 & MK-15
Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 4,297
12.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 4,203
13.

Blue Ocean Versus Competitive Strategy: Theory and Evidence

ERIM Report Series Reference No. ERS-2009-030-ORG
Number of pages: 28 Posted: 16 Mar 2012
Working Paper Series
Cranfield University - School of Management, Max Planck Society for the Advancement of the Sciences - Max Planck Institute for Economics and Erasmus University Rotterdam (EUR) - Centre for Advanced Small Business Economics (CASBEC)
Downloads 4,044
14.

Marketing Analysis in Project Evaluation

Harvard Institute for International Development, Development Discussion Paper No. 341
Number of pages: 58 Posted: 16 Apr 2001 Last Revised: 10 Nov 2008
Working Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads 3,956
15.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 3,852
16.

Understanding Advertising Adstock Transformations

Number of pages: 7 Posted: 16 Aug 2006
Working Paper Series
Information Resources Inc
Downloads 3,774
17.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Working Paper Series
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 3,736
18.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University
Downloads 3,653
19.

Components and Parameters of Corporate Reputation - an Empirical Study

Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Number of pages: 26 Posted: 07 Jun 2004
Accepted Paper Series
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 3,587
20.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Working Paper Series
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 3,503
21.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,263
22.

Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity

Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Number of pages: 49 Posted: 17 Apr 2007 Last Revised: 08 May 2012
Working Paper Series
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Downloads 3,007
23.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 2,938
24.

Brands, Information, and Loyalty

HBS Comp. & Strategy Working Paper No. 00-069
Number of pages: 35 Posted: 01 Nov 2000
Working Paper Series
Harvard University - Strategy Unit and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 2,813
25.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
Accepted Paper Series
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 2,798
26.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 2,734
27.

Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Journal of Marketing, Vol. 70, No. 3, pp. 74-89, 2006
Number of pages: 49 Posted: 26 Oct 2011 Last Revised: 08 Feb 2012
Accepted Paper Series
University of Arizona
Downloads 2,618
28.

Performance-Based Pricing Models in Online Advertising

Number of pages: 30 Posted: 03 Mar 2004
Working Paper Series
Georgia Institute of Technology - Scheller College of Business
Downloads 2,500
29.

Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact

Number of pages: 41 Posted: 02 Sep 2004
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,467
30.

Affective Forecasting and Self-Control: When Anticipating Pride Wins Over Anticipating Shame in a Self-Regulation Context

Journal of Consumer Psychology, Vol. 19, No. 3, 2009
Number of pages: 9 Posted: 01 Jul 2012
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department
Downloads 2,360
31.

An Exploratory Look at Supermarket Shopping Paths

International Journal of Research in Marketing, April 2005
Number of pages: 43 Posted: 16 May 2005
Accepted Paper Series
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,260
32.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,225
33.

An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

NET Institute Working Paper
Number of pages: 47 Posted: 25 Oct 2007 Last Revised: 19 Jun 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and University of Southern California - Marshall School of Business
Downloads 2,216
34.

The Dimensions of Reputation in Electronic Markets

NYU Center for Digital Economy Research Working Paper No. CeDER-06-02
Number of pages: 41 Posted: 28 Feb 2006 Last Revised: 02 Aug 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and New York University (NYU): Stern School of Business and Center for Urban Science+Progress
Downloads 2,136
35.

Consumer Decision-Making at an Internet Shopbot

MIT Sloan School of Management Working Paper No. 4206-01
Number of pages: 33 Posted: 19 Nov 2001
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,062
36.

A Nearly Perfect Market?

Number of pages: 41 Posted: 20 Oct 2003 Last Revised: 09 Jun 2014
Working Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Federal Reserve Bank of New York and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 2,027
37.

Empirical Evidence for the Relation between Customer Satisfaction and Business Performance

ERIM Report Series Reference No. ERS-2001-32-ORG
Number of pages: 23 Posted: 06 Mar 2008
Working Paper Series
Tilburg University - Faculty of Social and Behavioural Sciences, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 1,973
38.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Working Paper Series
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,920
39.

Why the Music Industry May Gain from Free Downloading - the Role of Sampling

International University in Germany Working Paper No. 41/2005
Number of pages: 12 Posted: 02 Nov 2005
Working Paper Series
University of Mannheim - Department of Economics and Telecom ParisTech
Downloads 1,909
40.

Does Offshoring Impact Customer Satisfaction?

Number of pages: 37 Posted: 08 Nov 2007 Last Revised: 30 May 2008
Working Paper Series
University of Richmond, Robins School of Business, University of Michigan, Stephen M. Ross School of Business and Stephen M. Ross School of Business at the University of Michigan
Downloads 1,813
41.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Working Paper Series
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,809
42.

Some Empirical Aspects of Multi-Sided Platform Industries

Review of Network Economics (RNE), Vol. 2, No. 3, September 2003
Number of pages: 19 Posted: 07 Oct 2003
Accepted Paper Series
Global Economics Group
Downloads 1,782
43.

Measuring Prices and Price Competition Online: Amazon and Barnes and Noble

Yale ICF Working Paper No. 02-23
Number of pages: 27 Posted: 01 Aug 2002
Working Paper Series
University of Chicago - Booth School of Business and Yale School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 1,746
44.

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality

Number of pages: 23 Posted: 09 Nov 2006 Last Revised: 04 Apr 2012
Working Paper Series
New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,727
45.

Modeling Dynamic Effects of the Marketing Mix on Market Shares

ERIM Report Series Reference No. ERS-2003-044-MKT
Number of pages: 32 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,627
46.

Dynamic Analysis of a Competitive Marketing System

Yale SOM Working Paper No. MK-04
Number of pages: 53 Posted: 02 Oct 2001
Working Paper Series
Radboud University Nijmegen, University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)
Downloads 1,625
47.

Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics

IEEE Transactions on Knowledge and Data Engineering, 2011
Number of pages: 25 Posted: 01 Sep 2008 Last Revised: 19 Jun 2014
Accepted Paper Series
New York University (NYU) - Leonard N. Stern School of Business and New York University - Leonard N. Stern School of Business
Downloads 1,597
48.

Competitive Strategies for Brick-and-Mortar Stores to Counter 'Showrooming'

Management Science, Forthcoming
Number of pages: 47 Posted: 15 Jan 2013 Last Revised: 10 Feb 2017
Accepted Paper Series
University of Texas at Dallas, Temple University - Department of Marketing and Supply Chain Management and University of Pennsylvania - Marketing Department
Downloads 1,588
49.

A Model of Individual Keyword Performance in Paid Search Advertising

Number of pages: 45 Posted: 27 Oct 2007
Working Paper Series
Yale School of Management and UCLA Anderson School of Management
Downloads 1,584
50.

A New Account of Personalization and Effective Communication

Number of pages: 65 Posted: 08 Oct 2001
Working Paper Series
Federal Communications Commission
Downloads 1,573