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Wharton Customer Analytics Research Paper Series

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Viewing: 1 - 50 of 58 papers

1.

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Wharton Customer Analytics Research Paper
Number of pages: 53 Posted: 20 Feb 2020
Working Paper Series
University of Muenster, Maastricht University - School of Business and Economics, University of Texas at Dallas and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 127
2.

Measuring the Impact of a Single Negative Customer Review on Online Search and Purchase Decisions

Wharton Customer Analytics Research Paper
Number of pages: 56 Posted: 02 Dec 2019 Last Revised: 20 Feb 2020
Working Paper Series
INSEAD and INSEAD
Downloads 219
3.

Leveraging Loyalty Programs Using Competitor Based Targeting

Wharton Customer Analytics Research Paper, SMU Cox School of Business Research Paper No. 19-10
Number of pages: 65 Posted: 22 Apr 2019 Last Revised: 05 Dec 2020
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 93
4.

Marketing Department Power and Board Interlocks

Wharton Customer Analytics Research Paper, Kenan Institute of Private Enterprise Research Paper No. 19-6, HEC Paris Research Paper No. MKG-2019-1330
Number of pages: 48 Posted: 01 Feb 2019 Last Revised: 30 Oct 2019
Working Paper Series
HEC Paris - Marketing, University of Notre Dame and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 127
5.

Principal Stratification for Advertising Experiments

The Wharton School Research Paper, Wharton Customer Analytics Initiative Research Paper
Number of pages: 38 Posted: 19 Mar 2018 Last Revised: 20 Nov 2019
Working Paper Series
University of Pennsylvania - The Wharton School and Drexel University - Department of Marketing
Downloads 533
6.

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

HEC Paris Research Paper No. MKG-2017-1242
Number of pages: 42 Posted: 27 Nov 2017 Last Revised: 01 Dec 2017
Working Paper Series
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 392
7.

A Quality Value Chain Network: Linking Supply Chain Quality to Customer Lifetime Value

Kelley School of Business Research Paper No. 17-43
Number of pages: 49 Posted: 04 Jun 2017
Working Paper Series
Scheller College of Business, Georgia Institute of Technology, Foster School of Business, University of Washington and Cornell University
Downloads 326
8.

Can Offline Stores Drive Online Sales?

http://dx.doi.org/10.1509/jmr.14.0518, Rotman School of Management Working Paper No. 2941484
Posted: 27 Mar 2017
Accepted Paper Series
University of Houston - C.T. Bauer College of Business and University of Toronto - Rotman School of Management
9.

Overcoming the Cold Start Problem of CRM using a Probabilistic Machine Learning Approach

Columbia Business School Research Paper No. 17-37
Number of pages: 97 Posted: 17 Mar 2017 Last Revised: 02 Mar 2021
Working Paper Series
London Business School - Department of Marketing and Harvard Business School
Downloads 286
10.

Identity in Charitable Giving

Management Science
Posted: 17 Dec 2016
Accepted Paper Series
University of Pennsylvania - The Wharton School and Business Economics and Public Policy
11.

Getting to Why: Semi-Supervised Topic Modeling of Customer Purchase Histories

Proceedings of the Workshop of Information Technology and Systems, Dallas 2015
Number of pages: 13 Posted: 08 Dec 2016
Working Paper Series
University of California, Berkeley and University of California, Berkeley
Downloads 172
12.

Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 84 Posted: 11 Oct 2016 Last Revised: 12 Jul 2019
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 732
13.

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Information Systems Research, Forthcoming
Number of pages: 58 Posted: 14 Sep 2016 Last Revised: 03 Mar 2021
Accepted Paper Series
Warrington College of Business, University of Florida, University of British Columbia (UBC) - Sauder School of Business, University of Houston - C.T. Bauer College of Business and University of Florida - Warrington College of Business Administration
Downloads 521
14.

Evaluation Set Size and Purchase: Evidence from a Product Search Engine

Choudhary, Vidyanand, Currim, Imran S., Dewan, Sanjeev, Jeliazkov, Ivan, Mintz, Ofer and Turner, John, Evaluation Set Size and Purchase: Evidence from a Product Search Engine (July 3, 2016), Journal of Interactive Marketing.
Posted: 14 Aug 2016 Last Revised: 09 Dec 2016
Accepted Paper Series
University of California, Irvine - Information Systems Area, Independent, University of California, Irvine - Paul Merage School of Business, Independent, University of California, Irvine - Paul Merage School of Business and University of Technology Sydney Business School
15.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016
Working Paper Series
University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing
Downloads 289
16.

Measuring Multi-Channel Advertising Response

Posted: 26 Jan 2016
Working Paper Series
The Ohio State University, Drexel University - Department of Marketing and University of Pennsylvania - Marketing Department
17.

Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015
Working Paper Series
IBM Corporation - Thomas J. Watson Research Center, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department
Downloads 1,679
18.

The Structure of Board Committees

Posted: 19 Aug 2015 Last Revised: 19 Oct 2016
Working Paper Series
University of Pennsylvania - Accounting Department and Harvard Business School (Strategy Unit)
19.

Understanding the Joint Value of High-Frequency Service Metrics and Post-Purchase Perception

Ross School of Business Paper No. 1283
Number of pages: 48 Posted: 16 Jul 2015 Last Revised: 07 Aug 2020
Working Paper Series
Kansas State University - College of Business Administration, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 720
20.

Uncovering Characteristic Response Paths of a Population

Boston University Questrom School of Business Research Paper No. 2619674
Number of pages: 38 Posted: 18 Jun 2015 Last Revised: 10 Jun 2020
Working Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University, Questrom School of Business - Department of Information Systems
Downloads 704
21.

Demand Expansion and Cannibalization Effects From Retail Store Entry: A Structural Analysis of Multi-Channel Demand

Number of pages: 56 Posted: 30 Apr 2015 Last Revised: 14 Jan 2020
Working Paper Series
University of Colorado at Boulder - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 290
22.

Randomized Markdowns and Online Monitoring

Management Science, Forthcoming
Number of pages: 80 Posted: 03 Apr 2015 Last Revised: 07 Sep 2016
Accepted Paper Series
University of Pennsylvania - The Wharton School, Stanford Graduate School of Business and Stanford University - Stanford Graduate School of Business
Downloads 431
23.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
Working Paper Series
Yale School of Management and Cornell University
Downloads 184
24.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,438
25.

Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms

Posted: 20 Oct 2013
Working Paper Series
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Division of Marketing
26.

Cultivating Disaster Donors Using Data Analytics

Ilya O. Ryzhov, Bin Han, Jelena Bradić (2016) Cultivating Disaster Donors Using Data Analytics. Management Science 62(3):849-866
Posted: 21 Feb 2013 Last Revised: 07 Apr 2016
Accepted Paper Series
University of Maryland - Robert H. Smith School of Business, University of Maryland and University of California San Diego
27.

Who are My Competitors? - Let the Customer Decide

INSEAD Working Paper No. 2012/84/TOM
Number of pages: 35 Posted: 17 Sep 2012
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and The Wharton School, University of Pennsylvania
Downloads 1,032
28.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013
Working Paper Series
University of Bologna - Department of Management, Dartmouth College - Tuck School of Business and University of Bologna - Department of Management
Downloads 678
29.

Sequential Search with Refinement: Model and Application with Click-Stream Data

Management Science, 63(12), pp. 4345-4365, 2017
Number of pages: 68 Posted: 16 Aug 2012 Last Revised: 28 Feb 2018
Accepted Paper Series
New York University (NYU) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 573
30.

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

Number of pages: 41 Posted: 14 Aug 2012 Last Revised: 19 Aug 2012
Working Paper Series
University of Southern California - Marshall School of Business, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Yale School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 1,079
31.

An Information Stock Model of Customer Behavior in Multichannel Customer Support Services

Manufacturing and Service Operations Management (2015). 17(3), 368-383
Number of pages: 42 Posted: 10 Aug 2012 Last Revised: 27 Apr 2017
Accepted Paper Series
Columbia University - Columbia Business School, University of Florida - Warrington College of Business and The Wharton School, University of Pennsylvania
Downloads 439
32.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Working Paper Series
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
33.

How Targeting Affects Customer Search: A Field Experiment

Number of pages: 34 Posted: 02 Jul 2012 Last Revised: 12 Jan 2016
Working Paper Series
Temple University - Department of Marketing and Supply Chain Management
Downloads 701
34.

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

UNC Kenan-Flagler Research Paper No. 2012-5
Number of pages: 33 Posted: 04 Jan 2012 Last Revised: 19 Jun 2014
Working Paper Series
University of North Carolina Kenan-Flagler Business School
Downloads 847
35.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011
Working Paper Series
The Hebrew University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester
Downloads 1,263
36.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 999
37.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Working Paper Series
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
Downloads 914
38.

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content

Number of pages: 60 Posted: 02 Jun 2011 Last Revised: 30 Nov 2011
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 943
39.

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

ERIM Report Series Reference No. ERS-2011-021-MKT
Number of pages: 71 Posted: 01 Jun 2011
Working Paper Series
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 713
40.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 367
41.

Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network Targeting

Number of pages: 9 Posted: 25 May 2011
Working Paper Series
New York University, affiliation not provided to SSRN, affiliation not provided to SSRN, New York University (NYU) - Department of Information, Operations, and Management Sciences and affiliation not provided to SSRN
Downloads 355
42.

The Impact of User-Generated Content On Product Innovation

Number of pages: 51 Posted: 16 May 2011
Working Paper Series
affiliation not provided to SSRN, University of Wisconsin-Madison, McDonough School of Business, Georgetown University and University of Western Ontario - Richard Ivey School of Business
Downloads 823
43.

Modeling Consumer Learning from Online Product Reviews

Forthcoming, Marketing Science
Number of pages: 46 Posted: 09 May 2011 Last Revised: 10 Sep 2014
Accepted Paper Series
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

Multiple version iconThere are 2 versions of this paper

Downloads 1,109
44.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 943
45.

How is the Mobile Internet Different?

Number of pages: 37 Posted: 31 Dec 2010 Last Revised: 23 Dec 2016
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business
Downloads 1,331
46.

Automated Marketing Research Using Online Customer Reviews

Posted: 18 Dec 2010
Working Paper Series
The Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department

Multiple version iconThere are 2 versions of this paper

47.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Working Paper Series
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 2,057
48.

Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data

Number of pages: 38 Posted: 14 Nov 2010 Last Revised: 22 Dec 2013
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 1,059
49.

The Quest for Content: How User-Generated Links Can Facilitate Online Exploration

Jacob Goldenberg, Gal Oestreicher-Singer, Shachar Reichman (2012) The Quest for Content: How User-Generated Links Can Facilitate Online Exploration. Journal of Marketing Research: August 2012, Vol. 49, No. 4, pp. 452-468.
Number of pages: 45 Posted: 20 Jan 2010 Last Revised: 21 Nov 2018
Accepted Paper Series
Hebrew University of Jerusalem - Jerusalem School of Business Administration, Tel Aviv University - Coller School of Management and Tel Aviv University - Coller School of Management
Downloads 775
50.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011
Working Paper Series
University of Maryland - Robert H. Smith School of Business and McDonough School of Business, Georgetown University
Downloads 762