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Wharton Customer Analytics Initiative Research Paper Series

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Viewing: 1 - 50 of 53 papers

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Working Paper Series
Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,796
2.

Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015
Working Paper Series
IBM Watson J. Thomas Research Centre, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department
Downloads 1,426
3.

How is the Mobile Internet Different?

Number of pages: 37 Posted: 31 Dec 2010 Last Revised: 23 Dec 2016
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business
Downloads 1,184
4.

From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data

Number of pages: 48 Posted: 08 Jan 2009 Last Revised: 04 Apr 2012
Working Paper Series
University of Texas at Dallas, University of Pennsylvania - Marketing Department and University of South Florida - College of Business Administration
Downloads 1,154
5.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Accepted Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,151
6.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011
Working Paper Series
Leon Recanati Graduate School of Business Administration, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester
Downloads 1,076
7.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 984
8.

Modeling Consumer Learning from Online Product Reviews

Forthcoming, Marketing Science
Number of pages: 46 Posted: 09 May 2011 Last Revised: 10 Sep 2014
Accepted Paper Series
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

Multiple version iconThere are 2 versions of this paper

Downloads 958
9.

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

Number of pages: 41 Posted: 14 Aug 2012 Last Revised: 19 Aug 2012
Working Paper Series
USC Marshall School of Business, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Yale School of Management

Multiple version iconThere are 2 versions of this paper

Downloads 931
10.

A Dynamic Structural Model of User Learning on the Mobile Internet

NET Institute Working Paper No. 09-24
Number of pages: 32 Posted: 08 Oct 2009 Last Revised: 05 Sep 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Arizona State University, W.P.Carey School of Business
Downloads 927
11.

Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data

Number of pages: 38 Posted: 14 Nov 2010 Last Revised: 22 Dec 2013
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 888
12.

New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model

Number of pages: 35 Posted: 22 Jun 2007 Last Revised: 04 Apr 2012
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 872
13.

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content

Number of pages: 60 Posted: 02 Jun 2011 Last Revised: 30 Nov 2011
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, New York University - Leonard N. Stern School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 847
14.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Working Paper Series
Cox School of Business, Southern Methodist University and University of Maryland - Robert H. Smith School of Business
Downloads 835
15.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012
Accepted Paper Series
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 825
16.

Who are My Competitors? - Let the Customer Decide

INSEAD Working Paper No. 2012/84/TOM
Number of pages: 35 Posted: 17 Sep 2012
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and INSEAD
Downloads 820
17.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
Working Paper Series
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 817
18.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 814
19.

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

UNC Kenan-Flagler Research Paper No. 2012-5
Number of pages: 33 Posted: 04 Jan 2012 Last Revised: 19 Jun 2014
Working Paper Series
University of North Carolina Kenan-Flagler Business School
Downloads 768
20.

The Quest for Content: How User-Generated Links Can Facilitate Online Exploration

Jacob Goldenberg, Gal Oestreicher-Singer, Shachar Reichman (2012) The Quest for Content: How User-Generated Links Can Facilitate Online Exploration. Journal of Marketing Research: August 2012, Vol. 49, No. 4, pp. 452-468.
Number of pages: 45 Posted: 20 Jan 2010 Last Revised: 14 Nov 2015
Working Paper Series
Hebrew University of Jerusalem - Jerusalem School of Business Administration, Tel Aviv University - Coller School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 722
21.

The Impact of User-Generated Content On Product Innovation

Number of pages: 51 Posted: 16 May 2011
Working Paper Series
affiliation not provided to SSRN, University of Wisconsin-Madison, Emory University - Department of Marketing and University of Western Ontario - Richard Ivey School of Business
Downloads 674
22.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011
Working Paper Series
University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 665
23.

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

ERIM Report Series Reference No. ERS-2011-021-MKT
Number of pages: 71 Posted: 01 Jun 2011
Working Paper Series
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing

Multiple version iconThere are 2 versions of this paper

Downloads 648
24.

How Targeting Affects Customer Search: A Field Experiment

Number of pages: 34 Posted: 02 Jul 2012 Last Revised: 12 Jan 2016
Working Paper Series
Temple University - Department of Marketing and Supply Chain Management
Downloads 628
25.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013
Working Paper Series
University of Bologna - Department of Management, Tuck School of Business at Dartmouth and University of Bologna - Department of Management
Downloads 607
26.

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

Number of pages: 48 Posted: 06 Apr 2009 Last Revised: 09 May 2011
Working Paper Series
University of Pennsylvania - Marketing Department, London Business School and Indiana University
Downloads 605
27.

Portfolio Dynamics for Customers of a Multi-Service Provider

Management Science, Forthcoming
Number of pages: 50 Posted: 29 Jun 2009 Last Revised: 09 May 2011
Accepted Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 516
28.

Sequential Search with Refinement: Model and Application with Click-Stream Data

Management Science, Forthcoming
Number of pages: 68 Posted: 16 Aug 2012 Last Revised: 07 May 2016
Accepted Paper Series
New York University (NYU) - Department of Marketing and Northwestern University
Downloads 489
29.

Uncovering Characteristic Paths to Purchase of Consumers

Boston University Questrom School of Business Research Paper No. 2619674
Number of pages: 51 Posted: 18 Jun 2015 Last Revised: 06 Jan 2017
Working Paper Series
Boston University - Questrom School of Business, Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University, Questrom School of Business - Department of Information Systems
Downloads 422
30.

An Information Stock Model of Customer Behavior in Multichannel Customer Support Services

Manufacturing and Service Operations Management (2015). 17(3), 368-383
Number of pages: 42 Posted: 10 Aug 2012 Last Revised: 27 Apr 2017
Accepted Paper Series
Columbia University - Columbia Business School, University of Florida - Warrington College of Business and INSEAD
Downloads 410
31.

The Value of Measuring Customer Satisfaction

Ross School of Business Paper No. 1283
Number of pages: 53 Posted: 16 Jul 2015 Last Revised: 14 Jan 2017
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Students, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 407
32.

Measuring E-Commerce Concentration Effects When Product Popularity is Channel-Specific

Number of pages: 33 Posted: 14 Apr 2014 Last Revised: 29 Aug 2014
Working Paper Series
University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 342
33.

Randomized Markdowns and Online Monitoring

Management Science, Forthcoming
Number of pages: 80 Posted: 03 Apr 2015 Last Revised: 07 Sep 2016
Accepted Paper Series
University of Pennsylvania - The Wharton School, Stanford Graduate School of Business and Stanford University - Stanford Graduate School of Business
Downloads 335
34.

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing

Number of pages: 55 Posted: 01 Jun 2011 Last Revised: 21 Mar 2012
Working Paper Series
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 332
35.

Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network Targeting

Number of pages: 9 Posted: 25 May 2011
Working Paper Series
New York University, affiliation not provided to SSRN, affiliation not provided to SSRN, New York University (NYU) - Department of Information, Operations, and Management Sciences and affiliation not provided to SSRN
Downloads 314
36.

The Intertemporal Dynamics of Consumer Lock-in

Number of pages: 47 Posted: 24 Jul 2003
Working Paper Series
University of Pennsylvania - Marketing Department
Downloads 288
37.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016
Working Paper Series
University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing
Downloads 165
38.

Structural Analysis of Multi-Channel Demand

Columbia Business School Research Paper No. 15-50
Number of pages: 50 Posted: 30 Apr 2015
Working Paper Series
Columbia Business School - Marketing and Duke University - Fuqua School of Business
Downloads 160
39.

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Number of pages: 60 Posted: 14 Sep 2016 Last Revised: 16 Dec 2016
Working Paper Series
Warrington College of Business Administration, University of Florida, University of British Columbia (UBC) - Sauder School of Business, Temple University - Department of Management Information Systems and University of Florida - Warrington College of Business Administration
Downloads 155
40.

Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 48 Posted: 11 Oct 2016 Last Revised: 23 Jun 2017
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 151
41.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
Working Paper Series
Yale School of Management and McGill Desautels Faculty of Management
Downloads 132
42.

A Quality Value Chain Network: Linking Supply Chain Quality to Customer Lifetime Value

Kelley School of Business Research Paper No. 17-43
Number of pages: 49 Posted: 04 Jun 2017
Working Paper Series
Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, Foster School of Business, University of Washington and Cornell University
Downloads 83
43.

Getting to Why: Semi-Supervised Topic Modeling of Customer Purchase Histories

Proceedings of the Workshop of Information Technology and Systems, Dallas 2015
Number of pages: 13 Posted: 08 Dec 2016
Working Paper Series
University of California, Berkeley and University of California, Berkeley
Downloads 80
44.

First Impressions Count: Leveraging Acquisition Data for Customer Management

Columbia Business School Research Paper No. 17-37
Number of pages: 55 Posted: 17 Mar 2017 Last Revised: 12 Apr 2017
Working Paper Series
Columbia University, Columbia Business School, Marketing, Students and Columbia Business School - Marketing
Downloads 72
45.

Automated Marketing Research Using Online Customer Reviews

Posted: 18 Dec 2010
Working Paper Series
The Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department

Multiple version iconThere are 2 versions of this paper

46.

Can Offline Stores Drive Online Sales?

http://dx.doi.org/10.1509/jmr.14.0518, Rotman School of Management Working Paper No. 2941484
Posted: 27 Mar 2017
Accepted Paper Series
University of Houston - C.T. Bauer College of Business and University of Toronto - Rotman School of Management
47.

Cultivating Disaster Donors Using Data Analytics

Ilya O. Ryzhov, Bin Han, Jelena Bradić (2016) Cultivating Disaster Donors Using Data Analytics. Management Science 62(3):849-866,
Posted: 21 Feb 2013 Last Revised: 07 Apr 2016
Accepted Paper Series
University of Maryland - Robert H. Smith School of Business, University of Maryland and University of California San Diego
48.

Evaluation Set Size and Purchase: Evidence from a Product Search Engine

Choudhary, Vidyanand, Currim, Imran S., Dewan, Sanjeev, Jeliazkov, Ivan, Mintz, Ofer and Turner, John, Evaluation Set Size and Purchase: Evidence from a Product Search Engine (July 3, 2016), Journal of Interactive Marketing.
Posted: 14 Aug 2016 Last Revised: 09 Dec 2016
Accepted Paper Series
University of California, Irvine - Information Systems Area, Independent, University of California, Irvine - Paul Merage School of Business, Independent, University of California, Irvine - Paul Merage School of Business and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
49.

Identity in Charitable Giving

Management Science
Posted: 17 Dec 2016
Accepted Paper Series
University of Pennsylvania - The Wharton School and Business Economics and Public Policy
50.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Working Paper Series
Gabelli School of Business, Fordham University, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)