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Chicago Booth School of Business Marketing Research Papers
59,167 Total downloads
Showing Papers 1 - 50 of 180
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Incl. Electronic Paper The Most Valuable Global Brands and Condition of Economies: A Spatial Approach
Institute of Economic Research Working Papers, No. 53/2017
Wioleta Kucharska and Karol Flisikowski
Gdańsk University of Technology and Gdańsk University of Technology
Date Posted: May 22, 2017
Working Paper Series
3 downloads

Incl. Electronic Paper Adventure Tourism Marketing: A Research on the Tourists’ Behaviours Regarding to Adventure Tourism in Azerbaijan
Harvard Business School Marketing Unit Working Paper
Seymur Malik Guliyev and Konul M. Nuriyeva
State Oil Company of Azerbaijan Republic, Marketing and Operations and Qafqaz University - Azerbaijan University
Date Posted: May 22, 2017
Working Paper Series
4 downloads

Incl. Electronic Paper Sleepiness and How it Affects Consumer Variety Seeking
Zhongqiang Huang, Yitan Liang, Charles B. Weinberg and Gerald J Gorn
The University of Hong Kong, University of British Columbia, Sauder School of Business, Students, University of British Columbia (UBC) and Hong Kong Polytechnic University
Date Posted: May 19, 2017
Working Paper Series
9 downloads

Incl. Electronic Paper Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
Günter J. Hitsch, Ali Hortacsu and Xiliang Lin
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business
Date Posted: May 19, 2017
Working Paper Series
21 downloads

Incl. Electronic Paper Bag 'Leakage': The Effect of Disposable Carryout Bag Regulations on Unregulated Bags
Rebecca Taylor
University of California, Berkeley - Department of Agricultural & Resource Economics
Date Posted: May 05, 2017
Working Paper Series
14 downloads

Incl. Electronic Paper Innovation and Product Reallocation in the Great Recession
David Argente, Munseob Lee and Sara Moreira
University of Chicago, University of Chicago and Northwestern University
Date Posted: May 03, 2017
Last Revised: May 05, 2017
Working Paper Series
25 downloads

Incl. Electronic Paper How Freemium Gets Consumers to Pay a Premium: The Role of Loss-Aversion
Nishant Mishra, Sajjad Najafi, Sami Najafi Asadolahi and Andy A. Tsay
KU Leuven, University of Toronto, Mechanical and Industrial Engineering Department, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business
Date Posted: May 02, 2017
Working Paper Series
40 downloads

Incl. Electronic Paper Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries
Oktay Sürücü, Sonja Brangewitz and Behnud Mir Djawadi
Bielefeld University - Center for Mathematical Economics, Paderborn University and Paderborn University
Date Posted: May 01, 2017
Working Paper Series
15 downloads

The Entrepreneurial University: An Exploration of ‘Value-Creation’ in a Non-Management Department
Journal of Management Development, Vol. 36(2), p. 196-216, 2017
Nnamdi O. Madichie and Ayantunji Gbadamosi
London School of Business & Management and University of East London
Date Posted: April 25, 2017
Accepted Paper Series

Incl. Electronic Paper Consumer Social Network Brand Identification and Personal Branding. How Do Social Network Users Choose Among Brand Sites?
Wioleta Kucharska
Gdańsk University of Technology
Date Posted: April 19, 2017
Working Paper Series
11 downloads

Incl. Electronic Paper Factors Affecting Museum Visit Behavior in Bangladesh: An Exploratory Analysis
3rd International Conference on Entrepreneurship and Business Management (ICEBM 2014) Penang, Malaysia – November 6-7, 2014 ISBN: 978-979-9234-51-3,
Rudrendu Ray, Md Shah Azam, Md. Enayet Hossain and Shah Alam Kabir Pramanik
Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing, Rajshahi University - Department of Marketing and Daffodil International University - Department of Business Administration
Date Posted: April 04, 2017
Accepted Paper Series
9 downloads

Incl. Electronic Paper Household Expenditures on Dietary Supplements Sold for Weight Loss, Muscle Building, and Sexual Function: Disproportionate Burden by Gender and Income
S. Bryn Austin, Kimberly Yu, Selena Hua Liu, Fan Dong and Nathan Tefft
Harvard T. H. Chan School of Public Health, Boston Children's Hospital, Simmons College, Bates College - Department of Economics and Bates College
Date Posted: April 01, 2017
Working Paper Series
18 downloads

Incl. Electronic Paper Fostering Co-Public Marketing and Co-Production of Public Services in Romania
Acta Universitatis Danubius: Administratio, Vol. 8, no. 2/2016, pp. 5-23
Ani I. Matei, Corina Georgiana Antonovici and Carmen Savulescu
National School of Political Studies and Public Administration (NSPSPA), National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Date Posted: March 23, 2017
Working Paper Series
9 downloads

Incl. Electronic Paper The Effectiveness of Incomplete and Overlapping Pollution Regulation: Evidence from Bans on Phosphate in Automatic Dishwasher Detergent
Alex Cohen and David Andrew Keiser
Yale School of Management and Iowa State University - Center for Agriculture and Rural Development (CARD)
Date Posted: March 09, 2017
Working Paper Series
22 downloads

Incl. Electronic Paper An Economic Model Explaining Reference Price Effects
Dong Soo Kim, Mingyu Joo and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Ohio State University, Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: March 03, 2017
Last Revised: May 02, 2017
Working Paper Series
73 downloads

Incl. Electronic Paper Predictive Power in Behavioral Welfare Economics
Elias Bouacida and Daniel Martin
University of Paris 1, Students and Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS)
Date Posted: March 02, 2017
Last Revised: April 05, 2017
Working Paper Series
40 downloads

Incl. Electronic Paper A Hierarchical Model for Organic Food Expenditures in the U.S.
GwanSeon Kim, Jun Ho Seok and Tyler Mark
University of Kentucky - College of Agriculture - Department of Agricultural Economics, University of Kentucky - College of Agriculture - Department of Agricultural Economics and University of Kentucky - College of Agriculture - Department of Agricultural Economics
Date Posted: February 15, 2017
Last Revised: May 05, 2017
Working Paper Series
48 downloads

Incl. Electronic Paper The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration
Jensen, J. A., & Walsh, P. T., Cobbs, J. B. The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship, Forthcoming
Jonathan A. Jensen, Patrick T. Walsh and Joe Cobbs
University of North Carolina at Chapel Hill, Indiana University and Northern Kentucky University - College of Business
Date Posted: February 10, 2017
Accepted Paper Series
36 downloads

Incl. Electronic Paper Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry
Jensen, J. A. Assessing Corporate Demand for Sponsorship: Marketing Costs in the Financial Services Industry. Marketing Letters, Forthcoming
Jonathan A. Jensen
University of North Carolina at Chapel Hill
Date Posted: February 10, 2017
Accepted Paper Series
22 downloads

Incl. Electronic Paper Governance and Geopolitics in the Age of Blockchains and Cryptocurrencies
Kartik Hegadekatti
Government of India, Ministry of Railways
Date Posted: February 08, 2017
Working Paper Series
82 downloads

Incl. Electronic Paper Comparison of Parametric and Seminonparametric Representations of Unobserved Taste Heterogeneity in Discrete Choice
Prateek Bansal, Ricardo A. Daziano and Martin Achtnicht
Cornell University, Cornell University and Leibniz Institute of Urban and Regional Development
Date Posted: January 22, 2017
Working Paper Series
54 downloads

Incl. Electronic Paper Consumer Risk-reduction Behavior and New Product Purchases
Koichi Yonezawa and Timothy J. Richards
Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Date Posted: January 18, 2017
Working Paper Series
28 downloads

Incl. Electronic Paper Personality Traits and Sustainable Consumption
Ribeiro, J., Veiga, R., & Higuchi, A. (2016). Personality Traits and Sustainable Consumption. Revista Brasileira De Marketing, 15(3).
Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga and Agnaldo Keiti Higuchi
Federal University of Minas Gerais (UFMG), Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) and Federal University of Minas Gerais (UFMG)
Date Posted: January 09, 2017
Accepted Paper Series
20 downloads

Incl. Electronic Paper The Effect of Mandatory Paid Sick Leave Laws on Labor Market Outcomes, Health Care Utilization, and Health Behaviors.
Upjohn Institute working paper; 16-265
Kevin Callison and Michael F. Pesko
Grand Valley State University - Department of Economics and Weill Cornell
Date Posted: December 17, 2016
Last Revised: December 18, 2016
Working Paper Series
33 downloads

Incl. Electronic Paper People Reject (Superior) Algorithms Because They Compare Them to Counter-Normative Reference Points
Berkeley J. Dietvorst
The University of Chicago Booth School of Business
Date Posted: December 08, 2016
Last Revised: December 23, 2016
Working Paper Series
104 downloads

Incl. Electronic Paper The Effects of Mobile Apps on Shopper Purchases and Product Returns
Mays Business School Research Paper No. 2878903
Unnati Narang and Venkatesh Shankar
Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students and Texas A&M University - Mays Business School
Date Posted: December 02, 2016
Working Paper Series
256 downloads

Incl. Electronic Paper Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers
Management & Marketing, volume XIV, issue 2/2016
Hawa Jallow and Omkar Dastane
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Date Posted: December 01, 2016
Last Revised: February 26, 2017
Accepted Paper Series
82 downloads

Incl. Electronic Paper Whose Choice Is It? The Role of Attitude in Determining Customer's Intention to Use the Courier
Asian Social Science; Vol. 12, No. 12; 2016 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education
Sri Setiyawati, Budhi Haryanto and Tulus Haryono
Graduate School of Economics, Sebelas Maret University, Sebelas Maret University and Sebelas Maret University
Date Posted: November 21, 2016
Accepted Paper Series
20 downloads

Incl. Electronic Paper Opportunities and Challenges: Lessons from Analyzing Terabytes of Scanner Data
Serena Ng
Columbia Business School - Economics Department
Date Posted: November 04, 2016
Last Revised: February 21, 2017
Working Paper Series
94 downloads

Incl. Electronic Paper Firm Scope and the Value of One-Stop Shopping in Washington State's Deregulated Liquor Market
Kelley School of Business Research Paper No. 16-70
Boyoung Seo
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Date Posted: November 04, 2016
Working Paper Series
41 downloads

Incl. Electronic Paper Inference for Product Competition and Separable Demand
Adam N. Smith, Peter E. Rossi and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: November 01, 2016
Working Paper Series
54 downloads

Incl. Electronic Paper Why Customers Intend to Use Express Delivery Services?
Case Studies in Business and Management. Macrothink Institute. ISSN 2333-3324, 2016, Vol. 3, No. 2. Published: August 2, 2016 - DOI:10.5296/csbm.v3i2.9661
Sri Setiyawati and Budhi Haryanto
Graduate School of Economics, Sebelas Maret University and Sebelas Maret University
Date Posted: October 18, 2016
Accepted Paper Series
33 downloads

Incl. Electronic Paper Factors Influencing TV Home Shoppers’ Intention to Repurchase
GlobalNxt University Working Paper Series, No. 001/2016
Bordin Phayaphrom
GlobalNxt University
Date Posted: September 29, 2016
Working Paper Series
27 downloads

Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
134 downloads

Incl. Electronic Paper The Effect of Entrepreneurial Marketing on Business Performance: Small Garment Industry in Bandung City, Indonesia
Developing Country Studies, Vol.5, No.1, 2015, ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
Sambudi Hamali
Universitas Bina Nusantara
Date Posted: August 28, 2016
Last Revised: February 14, 2017
Accepted Paper Series
99 downloads

Incl. Electronic Paper Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Pradeep K. Chintagunta, Marco Shaojun Qin and Maria Ana Vitorino
University of Chicago, University of Minnesota - Carlson School of Management and University of Minnesota - Carlson School of Management
Date Posted: August 17, 2016
Working Paper Series
138 downloads

Incl. Electronic Paper The Game of 'Choices': What Influences the Buying Decision?
IndraStra Global, Vol. 002, Issue No. 07, 2016, ISSN 2381-3652
Rahul Guhathakurta
IndraStra Global
Date Posted: August 15, 2016
Accepted Paper Series
54 downloads

The Effect of Perceived Risk Dimensions on Purchase Intention: An Empirical Evidence from Indian Private Labels Market
American Journal of Business, Vol. 30, Iss 4, pp. 218-230, 2015
Ramulu Bhukya
University of Hyderabad, School of Management Studies, Students
Date Posted: July 15, 2016
Accepted Paper Series

When Retailers Have You by the Nose: The Influence of Environmental Fragrancing on Patron Evaluations, Perceptions, & Intentions.
Gault, J. (2007). When Retailers Have You by the Nose: The Influence of Environmental Fragrancing on Patron Evaluations, Perceptions, & Intentions. Journal of International Business Disciplines, 1 (2).
Jack Gault
West Chester University of Pennsylvania
Date Posted: July 06, 2016
Accepted Paper Series

Incl. Electronic Paper Advertising in Health Insurance Markets
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 05, 2016
Last Revised: March 06, 2017
Working Paper Series
240 downloads

Incl. Electronic Paper Minimum Wage and Real Wage Inequality: Evidence from Pass-Through to Retail Prices
Justin Leung
University of Chicago
Date Posted: May 31, 2016
Last Revised: April 30, 2017
Working Paper Series
199 downloads

Incl. Electronic Paper The Influence of Geography and Measurement in Estimating Cigarette Price Responsiveness
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-044,
Michael F. Pesko, John A. Tauras, Jidong Huang and Frank J. Chaloupka
Weill Cornell, University of Illinois at Chicago - Department of Economics, School of Public Health, Georgia State University and University of Illinois at Chicago - Department of Economics
Date Posted: May 25, 2016
Working Paper Series
56 downloads

Incl. Electronic Paper Time Inconsistency and Alcohol Sales Restrictions
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-047,
Marit Hinnosaar
Collegio Carlo Alberto
Date Posted: May 21, 2016
Working Paper Series
41 downloads

Incl. Electronic Paper Do Brands Compete or Coexist? Evidence from the Cola Wars
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051,
Anthony Koschmann and Jagdish N Sheth
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Date Posted: May 17, 2016
Last Revised: August 28, 2016
Working Paper Series
357 downloads

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices
Morgan K Ward
Southern Methodist University (SMU)
Date Posted: April 09, 2016
Working Paper Series

Incl. Electronic Paper The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight into SME Brands
Gadjah Mada International Journal of Business, Vol. 18, No. 1 (January-April, 2016): 1-19
C.H. Ong, Salniza Md. Salleh and Rushami Zien Yusoff
KDU University College, Universiti Utara Malaysia - College of Business and Universiti Utara Malaysia
Date Posted: March 28, 2016
Accepted Paper Series
83 downloads

Incl. Electronic Paper Consumer Based Brand Equity
Seymur Malik Guliyev
State Oil Company of Azerbaijan Republic, Marketing and Operations
Date Posted: March 08, 2016
Working Paper Series
102 downloads

Frugality is Hard to Afford
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031, Ross School of Business Paper No. 1309,
A. Yesim Orhun and Mike Palazzolo
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Date Posted: March 07, 2016
Last Revised: April 12, 2017
Working Paper Series

Incl. Electronic Paper Unseen Barriers for Women Career Advancements in Sri Lanka
Proceedings of Academics World 13th International Conference, Colombo, Sri Lanka, 2015
U.L.T.P. Gunasekare and Ganga Ratnayake
University of Kelaniya and University of Kelaniya
Date Posted: February 23, 2016
Accepted Paper Series
47 downloads

Incl. Electronic Paper The Aggregate Implications of Regional Business Cycles
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-024,
Martin Beraja, Erik Hurst and Juan Ospina
University of Chicago, University of Chicago - Booth School of Business and University of Chicago
Date Posted: February 18, 2016
Last Revised: August 28, 2016
Working Paper Series
54 downloads


 

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